Georgia Senate

JON OSSOFF HAS AN UGLY RECORD

Do I still have it? Absolutely. Does it cost more every year? Yep. But it doesn't hold a candle to Jon Ossoff. Turns out [music] that boy spends more on hair and makeup than any DC politician, including women. >> [music] >> I know what I'm trying to cover up. Ossoff, he's hiding something else. Like voting to raise taxes on retirees making under 75,000. >> [music] >> Jon Ossoff talks pretty. His actions, ugly. >> SLF PAC is responsible [music] for the content of this advertising.

Loaded Language: Emotionally charged words chosen to trigger a reaction rather than convey facts. — for example: talks pretty and ugly.

Name Calling: Derogatory labels used to discredit a person or group rather than address their arguments. — for example: that boy.

Exaggeration/Hyperbole: The claim that Ossoff spends more on hair and makeup than any DC politician, including women, is an extreme superlative presented without evidence — for example: 'more on hair and makeup than any DC politician, including women'

Conspiracy Appeal: Suggests secret plots or hidden information to create distrust in institutions — for example: cover up and he's hiding something else.

Appeal to Fear: Invoking the threat of raised taxes on retirees with modest incomes is designed to trigger anxiety among a vulnerable demographic — for example: 'voting to raise taxes on retirees making under 75,000'

Card Stacking: This presents a single vote selectively as evidence of Ossoff 'hiding something,' omitting any context about the broader legislation or Ossoff's overall record — for example: 'voting to raise taxes on retirees making under 75,000'

Black-and-White Fallacy: The stark binary contrast between 'talks pretty' and 'actions, ugly' presents Ossoff as entirely deceptive with no nuance or middle ground — for example: 'Jon Ossoff talks pretty. His actions, ugly.'

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Coverup

I'm Mike Collins and I approve this message. >> Senator John Oaf spends more money than any Washington politician on hair and makeup. >> I know what you're thinking. Yes, even more than the ladies. Thousands on hair and makeup. What a phone. >> What's that? >> The dude voted to raise taxes. >> No, no, no, no. Absolutely not. >> Have you seen this? We need this taken down. >> Senator, it's an ad. We can't just >> It's not true. All I've had done is color, nails, daily makeup. Obviously the perm and root work. >> Don't forget the undereye treatment. >> Sarah, that was an emergency. >> I'll see what I can do. >> This is character assassination. Oh my god. Stephanie. Stephanie. >> What? >> Look at this. It's chipped. Call the nail girl now. I cannot go on television like

Loaded Language: Emotionally charged words chosen to trigger a reaction rather than convey facts. — for example: Thousands on hair and makeup and This is character assassination.

Name Calling: Derogatory labels used to discredit a person or group rather than address their arguments. — for example: Senator John Oaf.

Exaggeration/Hyperbole: The claim that the senator spends more than any Washington politician on hair and makeup is an absolute superlative used to mock and discredit — for example: 'more than any Washington politician'

Appeal to Prejudice: The phrase exploits gender stereotypes to mock the senator by implying that spending on grooming is unmasculine and shameful, appealing to in-group biases — for example: 'even more than the ladies'

Card Stacking: The tax-raising vote is presented as a damning standalone fact without context, selectively stacking negative information to build a one-sided portrait of the senator — for example: 'The dude voted to raise taxes'

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Jon Ossoff: Spending Thousands on Hair & Makeup While Raising Taxes on Georgia

Get this. Senator Jon Ossoff spends more money than any Washington politician on hair and makeup. I know what [music] you're thinking. Yes, even more than the ladies. Thousands on hair and makeup. What a phony. The dude voted to raise taxes by two grand and to tax overtime, too. Ossoff needs to put down the mascara and join the real world. >> [music] >> Pretty boy has an ugly record. SLF PAC is responsible for the content of this advertising.

Exaggeration/Hyperbole: The claim that Ossoff spends more than 'any Washington politician' on hair and makeup is an extreme superlative that is almost certainly unverified — for example: 'more money than any Washington politician on hair and makeup'

Card Stacking: An extraordinary unverified claim about personal grooming spending is presented as fact without sourcing, framing Ossoff negatively through selective and unsubstantiated information — for example: spends more money than any Washington politician on hair and makeup and voted to raise taxes by two grand and to tax overtime, too.

Appeal to Prejudice: The phrase implies that spending on grooming is unmasculine and inappropriate for a male politician by comparing him unfavorably to women, exploiting gender-based in-group/out-group bias — for example: even more than the ladies and join the real world.

Repetition: The phrase 'hair and makeup' is repeated from sentence 1 to reinforce the negative image of Ossoff through familiarity — for example: 'Thousands on hair and makeup'

Loaded Language: The casual dismissive term 'dude' is used to demean and belittle a sitting senator rather than engage with his record substantively — for example: The dude and ugly record.

Name Calling: Telling Ossoff to 'put down the mascara' is a derogatory label implying he is effeminate and out of touch, used to discredit rather than address his policies — for example: put down the mascara and Pretty boy.

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

Deliver

As a trucker, I couldn't talk all day and never deliver. But that's what Jon Ossoff does. Ossoff talks healthcare, but voted to gut rural hospitals. He voted for higher taxes on tips, [music] overtime, even social security. Ossoff talks a good game, but all he's delivered is higher prices [music] and unaffordable healthcare. I'm Mike Collins. I approve this message because I'm [music] a trucker, not a talker, and my 18-wheeler is ready to deliver.

Name Calling: Implicitly labels Ossoff as all talk and no action, a derogatory characterization used to discredit rather than address policy — for example: 'that's what Jon Ossoff does'

Loaded Language: The phrase 'gut rural hospitals' uses emotionally charged language to provoke fear and outrage rather than neutrally describe a policy vote — for example: voted to gut rural hospitals, higher prices and unaffordable healthcare.

Card Stacking: Presents a one-sided characterization of Ossoff's record by asserting he 'talks healthcare' but 'voted to gut rural hospitals' without providing context, nuance, or counterbalancing information about his actual healthcare positions — for example: Ossoff talks healthcare, but voted to gut rural hospitals, higher taxes on tips, overtime, even social security and all he's delivered is higher prices and unaffordable healthcare.

Appeal to Prejudice: Targeting tips, overtime, and social security invokes in-group identity of working-class and elderly voters to stoke resentment against Ossoff — for example: higher taxes on tips, overtime, even social security and I'm a trucker, not a talker.

Repetition: The word 'talks' is repeated across multiple sentences (sentences 3 and 5) as a deliberate rhetorical device to reinforce the label of Ossoff as all talk — for example: 'Ossoff talks a good game'

Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.

Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.

Glittering Generalities: The metaphor of the 18-wheeler being 'ready to deliver' is vague and emotionally positive, implying action and results without specifying any concrete policy — for example: 'my 18-wheeler is ready to deliver'

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Mike Collins: Will you testify?

Congressman Mike Collins >> Collins >> Collins >> Mike Collins responding to claims he hired his chief of staff's girlfriend as a paid intern. >> And paid her thousands of dollars. >> When she didn't actually work in his office. >> A 37-page report found quote substantial reason to believe Collins abused congressional resources. >> Misusing taxpayer dollars. >> If taxpayers can't trust you to properly steward their money, how can they trust you to be a US Senator? >> Why did you not cooperate with the investigation for over 4 months? And how can hard-working Georgians trust you going forward? >> Mike Collins is so scandal-plagued and and ethics-challenged, it's just the baggage. >> Mike >> If you're our candidate, we lose. You're under federal investigation.

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Listen

[music] >> He's got really good constituent services. So, if somebody has a problem with a passport, [music] you know, he does good things like that. >> I've seen nothing from Senator Jon Ossoff that requires me to say you're fired from the job. So, [music] you've got my support. >> Their constituent services are second to none. I think he really picked up the mantle [music] laid down by the late Senator Johnny Isakson, who had a tremendous [music] constituent services staff, and you've carried on that tradition. >> You talk to farmers in South Georgia, they can get him on the phone, they can get his staff on [music] the phone, they can get help. You talk to Republicans in Houston County, they know they can reach out to to Ossoff, and he doesn't care that they're Republican. If they [music] need something, he's going to get it done.

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No Answers

Republican Senate candidate Mike Collins dogged by news reports of his campaign ties to white nationalism >> [music] >> refused to answer reporter questions about the controversy. >> You know, we fully addressed [music] that. >> Did you address his comments completely, sir? >> yes, ma'am. I'll I'll give that young lady right there. She has a [music] question, one last question. Listen, thank you. I appreciate y'all's time. I appreciate you coming. >> want to talk about your son's line at all? You want to Do you embrace [music] him in the family? Share his views? >> He soon left after reporters asked Collins [music] to condemn widespread claims of his ties to anti-Semitism and white nationalism. [music] Not addressing the question, Collins redirected instead. >> We saw a candidate for the United States Senate, a sitting [music] member of Congress, Mike Collins, run away from a press conference >> [music] >> because he was asked some important and straightforward questions. And Congressman Collins is not going to get away with refusing [music] to answer these questions.

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.