Maine Senate

Dirty Water.

private equity that doesn't give a about us wants to make as much money as they can and they are right now. I mean, no one would drink that. I'm here in Blueberry Ridge Mobile Home Park. It's in Wells, Maine. This is what they showed me was their water that they're getting. >> They shouldn't be able to buy or sell anything until they fix the damn water. >> Twothirds of our largest mobile home parks have been bought up by private equity. Private equity has been buying up our lives, making it harder for people in this country. under Susan Collins watch. That is something that when I'm in the US Senate, I'm going to take on because that's what I do and and I can't stand this anymore.

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TROY JACKSON: HIGHER TAXES FOR YOU, UNPAID TAXES FOR HIM

Maine families are struggling. [music] Troy Jackson made it worse by raising taxes on low-income Mainers. [music] Jackson voted for higher sales taxes, higher property taxes, even higher income taxes. While raising your taxes, [music] Jackson failed to pay his own taxes for years. Jackson only paid up when he got caught red-handed during [music] his campaign. Higher taxes for you, unpaid taxes for him. Troy Jackson is another phony politician. SLF PAC is responsible for the content of this advertising.

Appeal to Fear: Opens with a sympathetic framing of hardship to prime the audience emotionally before attacking the target — for example: Maine families are struggling.

Scapegoating: Blames Troy Jackson alone for making the struggles of Maine families worse, attributing a complex economic situation to one individual's tax votes — for example: Troy Jackson made it worse by raising taxes on low-income Mainers.

Appeal to Prejudice: Frames the tax increases as specifically targeting 'low-income Mainers,' appealing to in-group identity and class resentment — for example: raising taxes on low-income Mainers and Higher taxes for you, unpaid taxes for him.

Card Stacking: Lists multiple tax increases selectively to build a one-sided case against Jackson without providing context, counterarguments, or the reasons behind the votes — for example: higher sales taxes, higher property taxes, even higher income taxes.

Repetition: The word 'higher' is repeated three times in rapid succession to reinforce the negative impression through familiarity — for example: higher sales taxes, higher property taxes, even higher income taxes and Higher taxes for you, unpaid taxes for him.

Black-and-White Fallacy: Juxtaposes raising taxes on others with failing to pay his own, implying hypocrisy with no nuance or alternative explanation — for example: While raising your taxes, Jackson failed to pay his own taxes for years.

Loaded Language: The phrase 'caught red-handed' is emotionally charged, implying deliberate criminal-like behavior rather than a civil tax matter — for example: got caught red-handed.

Name Calling: Uses the derogatory label 'phony politician' to discredit Jackson rather than engage with his record substantively — for example: Troy Jackson is another phony politician.

Bandwagon Appeal: The word 'another' implies Jackson is just one of many phony politicians, suggesting widespread agreement that politicians like him are fraudulent — for example: another phony politician.

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96%

Susan Collins voted with Trump 96% of the time. She helped Trump cut Medicare and Medicaid to pay for tax cuts for billionaires. People [music] across Maine lost their health insurance. We can't look past that.

Loaded Language: The word 'billionaires' is used as an emotionally charged term to trigger resentment and class antagonism — for example: 'tax cuts for billionaires'

Card Stacking: The sentence presents a causal chain — Collins helped cut Medicare/Medicaid to fund billionaire tax cuts — without acknowledging complexity, counterarguments, or the contested nature of this characterization — for example: 'She helped Trump cut Medicare and Medicaid to pay for tax cuts for billionaires'

Appeal to Fear: Invoking the image of ordinary people losing health insurance creates anxiety and emotional urgency to drive a negative reaction toward Collins — for example: 'People across Maine lost their health insurance'

False Urgency: The phrase implies that overlooking these actions is not an option, creating pressure to act or judge without further deliberation — for example: 'We can't look past that'

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96%

I'm Troy Jackson, and I approve this message. >> It's not just a vote here or [music] a vote there. Susan Collins voted with Trump 96% of the time, and things have [music] only gotten worse for us. She voted to give ICE an extra 70 billion, cuts to Medicare [music] and Medicaid, people across Maine lost their health insurance to pay for what? Tax cuts to billionaires. Susan Collins [music] has let me down and all of us down so many times.

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Troy Jackson, "Simple"

Folks, what this campaign is about is pretty simple. If you work hard, you ought to be able to take your kids to the doctor. You ought to be able to buy groceries without being maced in the damn aisle. And you ought to be able to retire with social security and Medicare that you earned. Millionaires shouldn't be paying less taxes than a teacher or a logger. It's time that your hard work paid off. >> [cheering] >> I'm Troy Jackson, and I approve this message.

Appeal to Prejudice: Appeals to the identity of hard-working ordinary people as the in-group deserving of reward, implicitly contrasting them with those who obstruct that — for example: If you work hard, you ought to be able to take your kids to the doctor and Millionaires shouldn't be paying less taxes than a teacher or a logger.

Loaded Language: The phrase 'maced in the damn aisle' uses emotionally charged and visceral language to dramatize the hardship of grocery shopping beyond what the facts require — for example: 'maced in the damn aisle'

Exaggeration/Hyperbole: Describing the pain of high grocery prices as being 'maced' is a hyperbolic overstatement designed to amplify emotional impact — for example: 'maced in the damn aisle'

Glittering Generalities: Invoking 'social security and Medicare that you earned' uses emotionally positive concepts of earned entitlement without substantive policy detail — for example: 'retire with social security and Medicare that you earned'

False Urgency: 'It's time' implies that the moment for action has arrived and delay is no longer acceptable, creating artificial urgency — for example: 'It's time that your hard work paid off'

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TROY JACKSON RAISES TAXES ON EVERYDAY MAINERS

Troy Jackson cut tax rates for the rich and raised taxes on working class Mainers. Jackson tried to force thousands of Maine families to pay higher sales taxes, but he cut taxes for the 1%. Tax cuts for his rich donors [music] and tax hikes for the rest of us. Jackson voted for higher sales taxes, higher [music] property taxes, even higher income taxes because Troy Jackson raises taxes on everyday [music] Mainers. SLF PAC is responsible for the content of this advertising.

Loaded Language: The phrase 'working class Mainers' is emotionally charged to evoke sympathy and contrast with the wealthy — for example: working class Mainers, his rich donors and everyday Mainers.

Card Stacking: The sentence presents a one-sided characterization of Jackson's tax record without any context, counterarguments, or nuance — for example: cut tax rates for the rich and raised taxes on working class Mainers, tried to force thousands of Maine families to pay higher sales taxes and higher sales taxes, higher property taxes, even higher income taxes.

Appeal to Prejudice: References 'the 1%' to invoke class resentment and in-group/out-group identity — for example: he cut taxes for the 1% and the rest of us.

Black-and-White Fallacy: Presents the tax situation as a binary: cuts for the rich versus hikes for everyone else, leaving no room for nuance — for example: 'Tax cuts for his rich donors and tax hikes for the rest of us'.

Repetition: The word 'higher' is repeated multiple times to hammer home the message that taxes are increasing across the board — for example: 'higher sales taxes, higher property taxes, even higher income taxes'.

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Thank you, Jay.

[cheering] [applause] >> I see people with power and influence >> [music] >> that want to hold us back and honestly I think it's worse than it's ever been right now. I mean it's in their best interest to keep us divided, but when we come together we're not powerless. We're in a world right now where people are working two or three jobs, they're missing their kids, they're missing their kids' lives, they're missing their their elderly parents' lives. Senator Collins, she's completely lost touch of what's going on and happening on the ground in Maine. >> [music] >> You know, we're both from Aroostook County, but the similarities end right there. I am working class and she's management, she always has been and it [music] has to change. We have to have, you know, people that will do oversight on these committees. We have to have people that will stand up to Donald Trump, push back on the Iran war, push back on terrorists, push back on ICE, push back on taking our health care system away. We got a real shot and and I can't thank you enough for tonight [music] and thank you for staying up and fighting for people. >> [applause]

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Thank you, Lewiston.

Our next [music] United States Senator, Troy Jackson. >> [applause and cheering] >> People with power and influence always have the upper hand and the only way that you get what you deserve is by taking it. Taking it together. People are working harder and harder than ever and they're getting less and less and that is by design. >> I do think that Susan Collins needs to come out and hear that. She needs to listen to us. Voting with Donald Trump 96% of the time, she put Brett Kavanaugh on the Supreme Court knowing that he was going to overturn Roe vs. Wade. She is very glad to give tax breaks [music] for the wealthiest people in this country. At the end of tonight, I will have done one town hall in my 30-something day campaign and that's still one more than Susan Collins has done in the last 25 years. >> [cheering] >> This is not about Troy Jackson. It's about being a part of a movement that actually changes the government in a way that we all can be proud of, that we know is going to work for us.

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TROY JACKSON IS ANOTHER DIRTY POLITICIAN

As Senate President, Troy Jackson represented [music] Allagash, but he had a second home in Augusta. Even though Jackson admitted he didn't really commute regularly, [music] he still billed taxpayers as though he was driving hundreds of miles. Jackson took hundreds of thousands from taxpayers [music] for his supposed commute while living just minutes from the capital. And who approved all that cash? Troy Jackson himself. He's another dirty politician. SLF PAC is responsible for the content of this advertising. [music]

Card Stacking: Presents Jackson's admission selectively to imply deliberate fraud without acknowledging any context or alternative explanations for the billing — for example: framing an admission about irregular commuting as proof of intentional taxpayer fraud

Loaded Language: The word 'supposed' is used to cast doubt and imply dishonesty without providing additional evidence — for example: his supposed commute and all that cash.

Exaggeration/Hyperbole: The phrase 'hundreds of thousands' combined with 'living just minutes from the capital' is framed to maximize outrage beyond what the facts alone might convey — for example: 'Jackson took hundreds of thousands from taxpayers'

Appeal to Fear: The dramatic one-sentence reveal 'Troy Jackson himself' is designed to provoke alarm and distrust by implying self-dealing with no oversight — for example: 'Troy Jackson himself'

Name Calling: The label 'dirty politician' is a derogatory term used to discredit Jackson rather than address the substance of the allegations — for example: He's another dirty politician.

Bandwagon Appeal: The word 'another' implies Jackson is one of many corrupt politicians, suggesting widespread agreement that politicians like him are dishonest — for example: 'He's another dirty politician'

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Abortion is health care. That’s common sense to me.

Today [music] we are so very proud to endorse Troy Jackson for the United States Senate. >> [cheering] >> Abortion is health care and Troy Jackson said that to me I think at least five times today. Well, abortion is health care. It's common sense to me many abortion is health care. It's not common sense to Susan Collins and it is not common sense to the majority of the United States Senate and until we flip the Senate which starts here in Maine, we will not restore federal right to abortion. >> Well, Susan Collins when we had Roe versus Wade, she could act like that was the backstop and and clearly she didn't care about that. I mean she put Kavanaugh on there knowing damn well what was going to happen. >> Susan Collins is elected in Maine because she hides behind the quote pro-choice label. >> We're seeing people that can't afford health insurance. We're seeing hospitals close, birthing centers. [music] You're saying that you have all this power and you're bringing in all this stuff to the state of Maine. What are you taking out of this state? You know, what are we losing because you won't use your power? >> You are so lucky to have Troy Jackson the leadership you have in this state. Those of us who are true believers of reproductive freedom, we're the majority [music] in this state. We're in the majority of this country. We're the majority of independents and Republicans too. So don't be afraid to have the tough conversations with your friends and your neighbors and your families. So we are >> the majority. >> We are >> the majority. >> yell louder. WE ARE >> THE MAJORITY. >> AND WE'RE GOING TO LET TROY JACKSON KNOW THAT >> [cheering] [applause]

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80 Hours

It was a terrible feeling as a parent. I'd work 80 hours a week in the woods and there still wouldn't be enough at the end of the week. You know, I never got [music] a chance to see my kids grow up and I still didn't make enough for what we needed. The people in power aren't suddenly going to make it easy for [music] all of us. That's why I've been fighting back to protect social security and Medicare and to cut taxes for working [music] people because you should keep more of what you earn. Mainers aren't looking for a handout, >> [music] >> but we all deserve a fair shot. I'm Troy Jackson and I approve this message.

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Grocery Store

Troy was born to two teenage parents [music] and we struggled a lot. He didn't use that as an excuse. He used that as fuel to make things better [music] for other people. Troy never talks about what he's done, but somebody will come up to me in the grocery store >> [music] >> or some place in town and they'll say, "Troy helped me get in the sewer. Troy helped me help me get my mother into a nursing home. If you need help, he's going to be there for you." That That is That's who he [music] is. >> I'm Troy Jackson. This is my mom and I approve this message.

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I don't give a damn whether you're a Democrat or a Republican. We can make change, together.

The key to this is staying together cuz there's more of us than there are of them. >> [applause] >> I don't care if you know if you're Democrat or Republican. I want to change the world for everyday working class people. So, you know, things like Medicare for all, I believe strongly in that. A lot of that stuff they told me you can't do this here, this is a federal issue. Well, all right, then I'm going to go to the federal side and I'm going to push for the same damn things because this is what I have in my heart. There's no way out of this. You know, we got to do this ourselves. They are not going to fix it unless we do. But all what I want is people stand alongside of me shoulder to shoulder and let's make the change that we deserve. >> [applause]

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"All eyes are on Main..." 🚨👀

Apparently, there's a bunch of fundraising emails out there from Team Collins. My team's going to show them to me for the first time, so here we go. From coast to coast, all eyes are on Maine. Maine was without it's not spelled right. They say I'm the dumb logger. That's That's something for the US Senator to send out something like that not even spelled right. So, the next one is you know, Troy Jackson ran an honest account to troll Republicans online. Well, that's that's not true. It was to troll government of the page, but he vetoed about 50 of my bills. Yeah, I'm fighting for working class people, absolutely. That that that there's no doubt about it. Me and him butt heads about that a lot. So, the third one >> [laughter] >> Let's talk about who Troy Jackson really is. He's not an outsider fighting for working Mainers. He's an under the table insider who mastered the art of the backroom deal. This is like pot, let's call the kettle black. Knowing what she does for all of her Wall Street cronies. I mean, little Elon Musk is in here with $120 million and that's what they're putting out. I mean, man, what a what a bunch of hypocrites. But, hey, what what else can you expect from people that want to keep their rubber stamp so they can get these income tax cuts for the wealthiest people. I'll tell you right now, I fought for working class people my entire time in the Maine legislature and that's what I'm going to do in the US Senate.

Bandwagon Appeal: Implies widespread national attention to create a sense of importance and momentum — for example: from coast to coast, all eyes are on Maine

Loaded Language: The phrase 'dumb logger' is a derogatory label used to demean the speaker, reported here as an attack — for example: the dumb logger, under the table insider who mastered the art of the backroom deal and all of her Wall Street cronies.

Appeal to Prejudice: Invokes working class identity to build in-group solidarity and signal whose side the speaker is on — for example: fighting for working class people and income tax cuts for the wealthiest people.

Name Calling: Dismisses Troy Jackson's self-presentation as an outsider by negating it as a label without substantive argument — for example: He's not an outsider fighting for working Mainers, under the table insider who mastered the art of the backroom deal and all of her Wall Street cronies.

False Equivalence: Uses the pot-calling-the-kettle-black idiom to imply Collins is equally guilty of the same behavior she attacks Jackson for, creating artificial moral equivalence — for example: This is like pot, let's call the kettle black

Glittering Generalities: Vague appeal to fighting for 'working class people' without specific policy substance, used as a rhetorical flourish — for example: fought for working class people my entire time

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Broke

I'm a fifth-generation logger from Allagash. I grew up a poor [music] kid in a town full of poor people doing everything right and still struggling to get ahead. And it's worse now. People in this country work so damn hard and still feel [music] so damn broke. That's no way to live. Susan Collins keeps telling us that everything's fine. [music] But we know it's not. We all have eyes, paychecks, and bills. [music] We know we're getting screwed. You deserve better. I'm Troy Jackson. I'm running for Senate and I approve this message.

Appeal to Prejudice: Establishes working-class in-group identity by emphasizing doing everything right while still struggling, implying shared identity with ordinary hardworking people — for example: a town full of poor people doing everything right and still struggling to get ahead, People in this country work so damn hard and we know it's not.

Appeal to Fear: A brief but pointed claim that conditions have deteriorated, creating anxiety about the present situation without providing evidence — for example: it's worse now

Loaded Language: Emotionally charged phrasing using colloquial intensifiers to evoke frustration and economic despair — for example: work so damn hard, feel so damn broke and We know we're getting screwed.

Card Stacking: Attributes a dismissive position to Susan Collins without context or evidence of what she actually said, framing her as out of touch — for example: Susan Collins keeps telling us that everything's fine

Conspiracy Appeal: Implies that someone or some force is deliberately harming ordinary people, suggesting a hidden or systemic wrongdoing — for example: We know we're getting screwed

Glittering Generalities: A vague, emotionally positive appeal with no specific policy content — for example: You deserve better

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Thank you, Portland.

Working people, we're not powerless. You know, they want to make us powerless because when we're like that, they have us. They want to keep Susan Collins who votes 96% of the time with Donald Trump, gives them their tax breaks, [music] takes away our health care. Now they've gone too far. You know, they've made it too [music] damn hard and people that have everything to lose are are getting out of line. This movement that's happening in Maine, you know, the fact that so many people show up on a Wednesday night, you know, to hear a guy talk from Allagash. I mean, that's not about Troy [music] Jackson. That's about the issues that are affecting all of us and we don't going to stand for it anymore. >> [cheering] >> I want to stand side by side with people that know what it's like and fight for the things [music] that we deserve. And we're going to do that in this race because why? Because we're not from the left, we're not from the right, we're from the bottom and we're rising. >> [applause]

Appeal to Prejudice: Addresses 'working people' as a distinct in-group identity to build solidarity — for example: Working people, all of us and we're from the bottom and we're rising.

Conspiracy Appeal: Implies a shadowy 'they' with a hidden agenda to strip power from ordinary people — for example: they want to make us powerless

Appeal to Fear: Creates anxiety that an unnamed powerful group will dominate and control working people if they remain passive — for example: when we're like that, they have us and people that have everything to lose.

Name Calling: Susan Collins is framed as a complicit agent of 'them,' used to discredit her rather than engage her policy positions substantively — for example: They want to keep Susan Collins

Card Stacking: Selectively lists negative actions attributed to Collins (tax breaks for the wealthy, taking away health care) without any counterbalancing information — for example: gives them their tax breaks, takes away our health care

False Urgency: Declares a tipping point has been crossed to create a sense that action is now imperative — for example: Now they've gone too far

Loaded Language: The phrase 'damn hard' is emotionally charged to amplify grievance — for example: too damn hard

Bandwagon Appeal: Points to large crowd turnout on a weeknight to imply broad popular momentum behind the movement — for example: so many people show up on a Wednesday night

Glittering Generalities: Vague appeal to fighting for 'things that we deserve' without specifying what those things are — for example: fight for the things that we deserve

Black-and-White Fallacy: Implies the only meaningful political identity is class-based ('bottom'), dismissing the entire left-right spectrum as irrelevant — for example: we're not from the left, we're not from the right

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TROY JACKSON'S FAMILY GOT PAID. WE GOT PLAYED.

As Senate President Troy Jackson counted votes and his son counted cash, Jackson's lobbyist son raked in almost 200 grand from special interests [music] and Jackson flipped his positions. One polluter wanted to stop a bill cracking down on emissions, so they paid Jackson's son and with Jackson in charge, the bill [music] went up in smoke. Troy Jackson's family got paid, we got played. Coincidence or corruption? You decide. SLF PAC is responsible for the content of this advertising.

Loaded Language: The phrase 'special interests' is emotionally charged, implying corrupt outside influence — for example: special interests, Troy Jackson's family got paid, we got played and Coincidence or corruption?.

Conspiracy Appeal: The sentence implies a hidden quid pro quo arrangement between Jackson, his son, and outside groups, suggesting secret corrupt coordination — for example: Jackson's lobbyist son raked in almost 200 grand from special interests and Jackson flipped his positions and they paid Jackson's son and with Jackson in charge, the bill went up in smoke.

Card Stacking: The sentence juxtaposes the son receiving money with Jackson changing positions as if causation is established, omitting any alternative explanation for the position change — for example: raked in almost 200 grand from special interests and Jackson flipped his positions and they paid Jackson's son and with Jackson in charge, the bill went up in smoke.

Name Calling: The word 'polluter' is a derogatory label used to discredit the opposing party rather than describe them neutrally — for example: One polluter wanted to stop a bill

Appeal to Prejudice: The contrast between 'Troy Jackson's family' and 'we' invokes an in-group/out-group dynamic, positioning the audience as victims of an elite insider — for example: Troy Jackson's family got paid, we got played

Black-and-White Fallacy: The question presents only two options — coincidence or corruption — ignoring any other possible explanations for the events described — for example: Coincidence or corruption?

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Buy American, Build Maine: The REAL path to working class prosperity

For a lot of my life you heard people saying that [music] they had to go overseas, they had to offshore, labor was cheaper, or the material was cheaper. We're at American Roots here in Westbrook. So it's called American Roots because everything that they use for material here is from the United States. And obviously they're using union work. This idea that you have to go overseas to make garments or something like that is just a scam that people want to maximize their profits. That's all it is. This false belief that giving income tax cuts to the wealthiest people in this [music] country and they're just going to magically spread that money down to us has been shown time and time again it's not true. This is an opportunity here where business actually, you know, hires [music] people, puts the money in the the workers' pockets, and they go out and buy things. And it keeps the the money flowing in the economy. Giving more money to Elon Musk, a failed trillionaire, does not get that money out into the economy. This is the type of thing that we should be investing in, you know, in the [music] federal government, the state government, you know, main made United States made wear.

Loaded Language: The word 'scam' is emotionally charged, framing business offshoring decisions as deliberate deception rather than economic calculation — for example: 'just a scam'

Exaggeration/Hyperbole: The phrase 'time and time again' overstates the consistency and universality of the evidence against trickle-down economics, presenting a contested economic debate as definitively settled — for example: 'shown time and time again it's not true'

Name Calling: The label 'failed trillionaire' is a derogatory descriptor applied to Elon Musk to discredit him rather than engage with any substantive argument — for example: 'a failed trillionaire'

Glittering Generalities: The appeal to 'United States made' products invokes vague patriotic sentiment without substantive policy detail — for example: 'main made United States made wear'

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

Troy Jackson: Another Dirty Politician

Troy Jackson likes to keep it in the family. When Jackson [music] was state Senate president, his son was one of the highest-paid lobbyists in town. Special [music] interests paid his son, and Jackson changed his positions. Troy Jackson is just another dirty politician.

Loaded Language: The phrase 'keep it in the family' carries an insinuating connotation of nepotism or corruption without stating it directly — for example: keep it in the family and Special interests paid his son.

Card Stacking: Selectively presents the fact that Jackson's son was a highly-paid lobbyist to imply corruption, omitting any context about whether this relationship was improper or legal — for example: his son was one of the highest-paid lobbyists in town and Special interests paid his son, and Jackson changed his positions.

Name Calling: Uses the derogatory label 'dirty politician' to discredit Jackson rather than addressing specific arguments or evidence — for example: 'just another dirty politician'

Bandwagon Appeal: The phrase 'just another' implies Jackson is one of many corrupt politicians, normalizing the accusation and suggesting widespread agreement — for example: 'just another dirty politician'

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

Fifth

I'm a fifth generation logger and the son of a public school teacher. A dad who worked 16-hour days and that still wasn't enough. So when they tried [music] to replace us with foreign labor, I led a blockade of the border. Susan Collins didn't help us then and she's certainly not helping us now. We're all getting crushed out here. Healthcare, housing, heat, we've got to fight back. We're all hungry for it. Maine is ready for a change. I'm Troy Jackson. [music] I'm running for Senate and I approve this message.

Appeal to Prejudice: Establishes working-class, multi-generational roots to signal authentic in-group identity and contrast with political elites — for example: fifth generation logger and replace us with foreign labor.

Loaded Language: Emotionally charged depiction of hardship designed to trigger sympathy and resentment — for example: worked 16-hour days and that still wasn't enough and We're all getting crushed out here.

Scapegoating: Blames 'foreign labor' as the cause of displacement of local workers, attributing complex economic problems to a single out-group — for example: replace us with foreign labor

Name Calling: Repeatedly attacks Susan Collins by name to discredit her without substantive argument — for example: Susan Collins didn't help us then and she's certainly not helping us now

False Urgency: The phrase 'we've got to fight back' implies an immediate imperative to act, creating artificial urgency — for example: we've got to fight back

Appeal to Fear: Listing healthcare, housing, and heat as pressing crises creates anxiety about basic needs going unmet to motivate action — for example: Healthcare, housing, heat

Bandwagon Appeal: Implies a collective, widespread desire for change to pressure conformity and solidarity — for example: We're all hungry for it and Maine is ready for a change.

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

Troy Jackson: Another Dirty Politician

You don't get to buy the government that you want. >> But let's look at what Troy Jackson did because Troy Jackson likes to keep it in the family. When Jackson was state Senate president, his son was one of the highest paid lobbyists in [music] town. Special interests paid his son and Jackson changed his positions. Was it a coincidence or was something corrupt? Troy Jackson is just another dirty politician. SLF PAC is responsible for the content of this advertising.

Name Calling: The phrase 'keep it in the family' is used sarcastically to imply nepotism and corruption without presenting evidence — for example: Troy Jackson likes to keep it in the family and Troy Jackson is just another dirty politician.

Card Stacking: The sentence presents a selectively framed fact — that Jackson's son was a highly paid lobbyist — without providing context about whether this is unusual or whether any wrongdoing occurred — for example: his son was one of the highest paid lobbyists in [music] town and Special interests paid his son and Jackson changed his positions.

Loaded Language: The word 'corrupt' is used as an emotionally charged rhetorical question designed to plant suspicion without providing proof — for example: was something corrupt and just another dirty politician.

Black-and-White Fallacy: The question presents only two options — coincidence or corruption — ignoring the many other possible explanations for a politician changing positions — for example: 'Was it a coincidence or was something corrupt?'

Bandwagon Appeal: The phrase 'just another' implies that corrupt politicians are commonplace and that Jackson is merely one of many, subtly pressuring the audience to accept this characterization as obvious consensus — for example: 'just another dirty politician'

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

Our fight for a Maine that works for the working class never ended.

Everything that was happening in this campaign before me is still right in front of us. You know, we can get universal health care. We can get prescription drug coverage. We can get child care that everyday people can depend on. We can make sure that we have reproductive rights. We can make sure that nobody in Biddeford or anywhere else in the state gets murdered by what's supposed to be law enforcement. >> [applause] >> I've been so waiting for a time when everyday people would push back and say, "You know what? This is not working." You know, I don't care about the wealthy people in this country. They're doing just fine. It's the rest of us that need a break. Now is our time. >> [applause]

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If we can afford tax breaks for billionaires, we can afford to keep our rural hospitals open.

You know, we're always told that decisions like this are unavoidable. And we are told that rural maternity wards, hospitals simply cannot be sustained. There is always money for another tax break for millionaires. There's just never enough money when a rural family needs a hospital, a doctor, or safe place to deliver a child. And I'm sick of that. I'm sick of watching this happen across Maine. >> [cheering] >> Some politicians are going to tell you that they're concerned. But concern is not courage. Courage is acting before another maternity ward closes. Courage is standing with Maine families instead of the corporations and political leaders who have failed you, failed us. And I know that together we can stop this. And I'm going to do everything I can to help that. >> [cheering]

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

Troy Jackson: My response to Elon Musk trying to buy this race.

Uh hey, everyone, it's Troy Jackson. Uh look, apparently Elon Musk has gotten off Twitter long enough to realize that he's got a real problem here in Maine. And the problem is me and you uh working to try and get a government that we should have, that we deserve. So, now he's going to spend a hundred million dollars across a number of states, but including Maine, to make sure that Susan gets back in, being the rubber stamp that uh he's had for quite a while now to get all his billions. And here's why he's spending a hundred million dollars across these states, because he wants to have people that are totally beholden to him and Donald Trump, making sure that we're getting tax cuts for billionaires on the back of our healthcare system, on the back of our hospitals. That's what Elon Musk wants. He doesn't care about us, really doesn't care about Susan. He cares about him. So, I would say and you, Elon, Maine, and really the whole United States doesn't want your dirty money in our politics. You know, you don't get to buy the government that you want. This is about all of us coming together and fighting for the government that we deserve, and you're not in it.

Name Calling: The phrasing 'gotten off Twitter long enough' is dismissive and mocking, framing Musk as distracted and out of touch rather than engaging with his actions substantively — for example: gotten off Twitter long enough and being the rubber stamp that uh he's had for quite a while now.

Glittering Generalities: Appeals to vague notions of deserving a better government without specifying what that means — for example: a government that we should have, that we deserve and all of us coming together and fighting for the government that we deserve.

Card Stacking: Presents the spending figure and the motive (getting 'all his billions') as established facts without evidence that Collins's votes were transactional — for example: juxtaposing the dollar amount with an unverified corrupt motive as if they are equally verified.

Conspiracy Appeal: Implies a hidden coordinated scheme between Musk and Trump to install beholden politicians who will deliver billionaire tax cuts at the expense of public healthcare — for example: he wants to have people that are totally beholden to him and Donald Trump.

Appeal to Fear: Warns that Musk's spending will result in tax cuts for billionaires at the direct expense of healthcare and hospitals, invoking a dire threat to essential services — for example: 'tax cuts for billionaires on the back of our healthcare system, on the back of our hospitals.'

Loaded Language: Uses 'totally beholden' and 'billionaires' as emotionally charged terms designed to trigger resentment and distrust — for example: totally beholden, tax cuts for billionaires and He doesn't care about us, really doesn't care about Susan.

Bandwagon Appeal: Claims that not just Maine but 'the whole United States' rejects Musk's involvement, implying overwhelming popular consensus to pressure agreement — for example: 'Maine, and really the whole United States doesn't want your dirty money in our politics.'

Black-and-White Fallacy: Frames the situation as a binary: either you are part of 'all of us' fighting for the right government, or you are excluded like Musk — for example: 'This is about all of us coming together... and you're not in it.'

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.