Political ads · 2026 · MT

Montana Senate

Steve Daines (REP, incumbent), Alani Ines Bankhead (DEM), Kurt Alme (REP), Lee Calhoun (REP), Michael Hummert (DEM), Michael James Mr. Blackwolf (DEM), Reilly Neill (DEM), Seth Bodnar (IND). 2 ads analyzed, 2 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

PROTECT 15 Youtube

Paid for by Alme for Senate video · 0:15from 2026-09-14
I served as a Montana sheriff for nearly 36 years, so I know what it takes to keep our community safe. [music] That's why I support Kurt Almy. As Montana's US attorney, Kurt cracked down on violent crime. Take it from me, Kurt Almy is the right choice for Senate.
Slogans25.0% of sentences flagged

Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.

Claims checked

“As Montana's US attorney, Kurt cracked down on violent crime.”
Checked as: Kurt Alme cracked down on violent crime while serving as Montana's US attorney. No authoritative evidence found

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

PROTECT 30 Youtube

Paid for by Alme for Senate video · 0:30from 2026-09-14
I served as a Montana Sheriff for nearly 36 years. So, I know what it takes to keep our community safe. That's why I support Kurt Almy. As Montana's US Attorney, Kurt cracked down on violent crime. In the Senate, he will stand for law and order, support our law enforcement, [music] and make sure they have the resources they need. Take it from me, Kurt Almy is the right choice for [music] Senate. >> Kurt Almy, former US Attorney, tough on crime. I'm Kurt Almy and I approve this message.
Appeal to PrejudiceLoaded LanguageGlittering GeneralitiesBandwagon Appeal62.5% of sentences flagged

Appeal to Prejudice: Invokes in-group identity by implying the speaker's long law enforcement experience uniquely qualifies him to define what keeps 'our community' safe — for example: 'our community safe'

Loaded Language: Uses emotionally charged phrase 'cracked down on violent crime' to trigger a strong positive reaction toward the candidate — for example: cracked down on violent crime and tough on crime.

Glittering Generalities: Uses vague, emotionally positive phrases like 'law and order' and 'support our law enforcement' that sound noble but carry no specific policy meaning — for example: 'stand for law and order'

Bandwagon Appeal: The phrase 'take it from me' leverages the sheriff's authority to pressure the audience into agreement, implying the endorsement settles the matter — for example: 'Take it from me, Kurt Almy is the right choice'

Claims checked

“As Montana's US Attorney, Kurt cracked down on violent crime.”
Checked as: Kurt Alme cracked down on violent crime while serving as Montana's US Attorney. No authoritative evidence found

“Kurt Almy, former US Attorney, tough on crime.”
No authoritative evidence found no_evidence

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

What this page is

  • Ads are matched to this race by their own "Paid for by" line, or by naming a candidate and being shown mostly in MT. Ads from outside groups appear alongside the campaigns' own.
  • A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
  • Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.

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