New Hampshire Senate
Jeanne Shaheen (DEM, incumbent), Chris Pappas (DEM), Dan Innis (REP), Jared Sullivan (DEM), John E Sununu (REP), Karishma Manzur (DEM), Scott P. Brown (REP).
7 ads analyzed, 3 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing.
It is time to turn the page in America to a better day.
Paid for by Chris Pappas for Senate
video · 1:06from 2026-09-10
[cheering] >> Today, the voters of New Hampshire have sent a clear message. They're fed up with what's happening in our politics, [music] and they're ready for change. >> [cheering] >> And I am so grateful to stand [music] before you as your nominee for United States Senate. It was a year and a half ago in this very room that we launched our campaign to make life better for families and small businesses. To challenge extreme politicians and corporate [music] special interests and the billionaire class. And to confront the costs, the chaos, and the corruption of Donald Trump's Washington. While Donald Trump and the DC special interests [music] have hand-picked John Sununu to be their candidate in this race, we know that Granite Staters deserve someone who works for New Hampshire. Folks, it is time to turn the page in America to a better day. And so tonight, we all celebrate this victory together. But tomorrow, we get back to work. So, let's go out, [music] folks, and let's win this for New Hampshire. Thank you all so much. Thank [cheering] you. >> Maggie! >> Maggie! >> Maggie! >> Maggie! >> Maggie! >> Maggie!
no techniques found
Claims checked
No checkable factual claims in this ad.
Watch on YouTube ↗
Transcript above is auto-generated; the analysis is of the spoken words.
WATCH: Why dark money is flooding New Hampshire
Paid for by Chris Pappas for Senate
video · 0:36from 2026-09-09
Donald Trump, Elon Musk, the corporate special interests, they're coming in heavy for John Sununu because they know he's going to be another vote for their agenda. He was before when he was our US Senator back in the early 2000s where he voted for forever wars, voted for big oil and the insurance companies, voted against a woman's right to choose, was the architect of the plan to privatize social security. So, he was out of step with New Hampshire then, he is today. The last thing New Hampshire needs is another rubber stamp for an agenda that's raising costs and making life more expensive and it's hurting our small business community here in New Hampshire.
Conspiracy AppealName CallingLoaded LanguageCard StackingAppeal to PrejudiceAppeal to Fear100.0% of sentences flagged
Conspiracy Appeal: Implies a coordinated effort by powerful actors with a hidden shared agenda — for example: Trump, Musk, and 'corporate special interests' are portrayed as conspiring together to install a puppet politician.
Name Calling: Groups Sununu with 'corporate special interests' as a derogatory label to discredit him by association rather than addressing his policy positions — for example: lumping him with 'corporate special interests'.
Loaded Language: Uses emotionally charged phrases designed to trigger negative reactions rather than neutrally describe voting records — for example: forever wars, big oil and rubber stamp.
Card Stacking: Selectively lists only negative votes and positions without acknowledging any counterbalancing record, presenting a one-sided portrait — for example: listing four negative items with no mitigating context.
Appeal to Prejudice: Invokes New Hampshire identity to frame Sununu as an outsider to the community's values, exploiting in-group loyalty — for example: 'out of step with New Hampshire'.
Appeal to Fear: Warns of concrete economic harm to ordinary people and small businesses to provoke anxiety and opposition — for example: 'raising costs and making life more expensive and it's hurting our small business community'.
Claims checked
“voted against a woman's right to choose”
Checked as: A person (contextually John E. Sununu or a Sununu family member) voted against a woman's right to choose (i.e., voted against abortion rights). No authoritative evidence found
“was the architect of the plan to privatize social security”
Checked as: A specific person was the architect of a plan to privatize Social Security. No authoritative evidence found
“he voted for forever wars”
Checked as: He (John E. Sununu) voted for "forever wars" (i.e., voted in favor of authorizations or funding for prolonged military conflicts) No authoritative evidence found
“voted for big oil and the insurance companies”
Checked as: A person (apparently John E. Sununu or a Sununu family member) voted for big oil and the insurance companies. No authoritative evidence found
Watch on YouTube ↗
Transcript above is auto-generated; the analysis is of the spoken words.
CHRIS PAPPAS LIED TO VOTERS
Paid for by Senate Leadership Fund
video · 0:30from 2026-09-09
Chris Pappas looked voters in the eye and lied. >> You've been dating a corporate lobbyist who actually was lobbying on behalf of Amazon at time when you then went on to cast votes on Amazon's behalf on bills they lobbied you on. Yes, it is, Congressman. Absolutely is. >> That's not true. >> It was true. Pappas dated an Amazon lobbyist, voted on bills that Amazon lobbied on, then lied about it. [music] Chris Pappas, lying, corrupt, out for himself, not you. SLF PAC is responsible for the content of this message.
Loaded LanguageCard StackingRepetitionName CallingAppeal to Prejudice75.0% of sentences flagged
Loaded Language: The phrase 'looked voters in the eye and lied' uses emotionally charged framing to imply deliberate, personal betrayal — for example: looked voters in the eye and lied and lying, corrupt.
Card Stacking: The question presents a chain of events as established fact — dating, lobbying, voting — without acknowledging that correlation between dating and voting does not establish quid pro quo — for example: cast votes on Amazon's behalf on bills they lobbied you on, It was true and voted on bills that Amazon lobbied on, then lied about it.
Repetition: The accusation of lying is repeated across multiple sentences to reinforce the label through familiarity — for example: lied about it and lying.
Name Calling: Derogatory labels are applied directly to Pappas to discredit him rather than address policy arguments — for example: lying, corrupt, out for himself, not you.
Appeal to Prejudice: The phrase 'out for himself, not you' creates an in-group/out-group contrast positioning voters as victims of Pappas's self-interest — for example: 'out for himself, not you'
Claims checked
“Pappas dated an Amazon lobbyist, voted on bills that Amazon lobbied on, then lied about it.”
Checked as: Pappas dated an Amazon lobbyist, voted on bills that Amazon lobbied on, and lied about it. No authoritative evidence found
Watch on YouTube ↗
Transcript above is auto-generated; the analysis is of the spoken words.
A freer, fairer future is on the horizon. Let’s do this, New Hampshire.
Paid for by Chris Pappas for Senate
video · 0:35from 2026-09-08
What's that song that kind of goes like >> [music] >> I'm here with my friend Chris Pappas. >> [music]
no techniques found
Claims checked
No checkable factual claims in this ad.
Watch on YouTube ↗
Transcript above is auto-generated; the analysis is of the spoken words.
John Sununu: A Sequel New Hampshire Can't Afford
Paid for by Chris Pappas for Senate
video · 1:17from 2026-09-08
30 years ago, John Sununu went to Washington with one mission: [music] to sell out New Hampshire and make a ton of money. Granite [music] Staters paid the price. He offered up our retirement benefits to Wall Street to gamble. >> It's the effort to privatize Social Security, another one of your major initiatives. >> Slashed our health care while giving tax breaks for pharmaceutical companies. >> We also paired back uh Medicare and Medicaid. >> And then he got up to $35 million richer from the same corporate [music] special interests he helped. >> John E. Sununu, who used to hold this Senate seat, [music] has seen a surge in his personal wealth since he left office. >> Now, he wants to [music] go back to DC to do it all over again. Sununu supports Trump's plan to cut Medicaid and double health insurance premiums. >> And the president's support is welcome. >> Backs Trump's Iran war that's raising gas prices while he cashes in. >> This is important to President Trump's agenda. >> And champions Trump's tariffs that are costing Granite Staters. >> Protect those gains [music] that the president and this Congress has made. >> John Sununu, a sequel [music] New Hampshire can't afford.
no techniques found
Claims checked
“he got up to $35 million richer from the same corporate special interests he helped.”
Checked as: John Sununu got up to $35 million richer from corporate special interests he helped. No authoritative evidence found
“Sununu supports Trump's plan to cut Medicaid and double health insurance premiums.”
No authoritative evidence found
“Backs Trump's Iran war that's raising gas prices while he cashes in.”
Checked as: A named person backs Trump's Iran war, and that war is raising gas prices, while that person financially benefits ("cashes in"). No authoritative evidence found
Watch on YouTube ↗
Transcript above is auto-generated; the analysis is of the spoken words.
1996
Paid for by Chris Pappas for Senate
video · 0:30from 2026-08-13
1996, everyone was doing the Macarena, the dot com boom began, John Sununu became a politician, and I was busting tables at my family's restaurant. In Congress, Sununu gave huge [music] tax breaks to pharma companies and sided with the insurance industry. And then he went to work for them and made 35 million dollars. In Washington, I'm taking [music] on this kind of corruption, refusing corporate PAC money, and fighting to lower costs. I'm Chris Pappas and [music] I approve this message because I'll never sell out New Hampshire.
Appeal to PrejudiceCard StackingLoaded LanguageGlittering Generalities100.0% of sentences flagged
Appeal to Prejudice: Contrasting the candidate's humble working-class origins (busing tables at a family restaurant) with Sununu becoming a politician invokes in-group identity and relatability to ordinary voters — for example: I was busting tables at my family's restaurant and I'll never sell out New Hampshire.
Card Stacking: Selectively presents Sununu's legislative record to paint him negatively, omitting any context or counterarguments about the tax breaks or industry relationships — for example: gave huge [music] tax breaks to pharma companies and sided with the insurance industry and went to work for them and made 35 million dollars.
Loaded Language: The word 'sided' implies betrayal and favoritism rather than neutral policy description — for example: sided with the insurance industry, went to work for them and made 35 million dollars and this kind of corruption.
Glittering Generalities: Vague positive framing around 'fighting to lower costs' and 'refusing corporate PAC money' sounds noble but lacks specific policy substance — for example: 'fighting to lower costs'
Claims checked
“he went to work for them and made 35 million dollars”
Checked as: A person (identified as "he") went to work for some organization and made 35 million dollars. No authoritative evidence found
“In Congress, Sununu gave huge tax breaks to pharma companies and sided with the insurance industry.”
Checked as: While serving in Congress, John Sununu gave large tax breaks to pharmaceutical companies and sided with the insurance industry. No authoritative evidence found
“In Washington, I'm taking on this kind of corruption, refusing corporate PAC money”
Checked as: Chris Pappas refuses corporate PAC money while serving in Washington No authoritative evidence found
“John Sununu became a politician”
No authoritative evidence found
insufficient_tier
Watch on YouTube ↗
Transcript above is auto-generated; the analysis is of the spoken words.
Chris Pappas Discusses Social Security with Seniors
Paid for by Chris Pappas for Senate
video · 0:54from 2026-08-03
Committee and covers now and Chris Pappas met with seniors today to discuss fixing Social Security. The Democratic front-runner for the US Senate says he will 100% oppose any efforts to privatize Social Security or introduce more risk into the system. He also met today with the head of the National Committee to preserve Social Security and Medicare who says seniors cannot afford to see their benefits cut. >> I don't know about you, but this is not the time that I think most Granite Staters want to have their benefits cut. In fact, we need to be doing more to address this cost of living crisis and make sure that people can live on the benefits that they're receiving. >> Pappas says he supports a new congressional commission to work on a bipartisan solution that will be able to extend Social Security beyond 2032 when it faces depletion of its reserves.
no techniques found
Claims checked
No checkable factual claims in this ad.
Watch on YouTube ↗
Transcript above is auto-generated; the analysis is of the spoken words.
What this page is
- Ads are matched to this race by their own "Paid for by" line, or by naming a candidate and being shown mostly in NH. Ads from outside groups appear alongside the campaigns' own.
- A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
- Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.