Thom Tillis (REP, incumbent), Don Brown (REP), Marcus Williams (DEM), Michael Whatley (REP), Michele Morrow (REP), Roy Cooper (DEM), Thomas Lee Johnson (REP), Wiley Nickel (DEM).
59 ads analyzed, 30 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing.
Findings
As of 2026-09-23. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
59 (Meta 52, YouTube 7) · started running between 2026-07-09 and 2026-09-22
With at least one technique
30 of 59 (51%)
Most common techniques
Loaded Language · 25 adsAppeal to Fear · 19 adsCard Stacking · 13 ads
Meta
26 of 52 (50%) flagged · Loaded Language (21), Appeal to Fear (16), Card Stacking (9)
YouTube
4 of 7 flagged · Card Stacking (4), Loaded Language (4), Appeal to Fear (3)
Reported Meta spend
$578,100–743,781 on all ads, $467,400–593,453 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“convicted sex predator” — Loaded Language, paid for by WINSENATE
· the flagged ad with the highest reported spend that shows the most common technique
Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named.
Thom Tillis (REP, incumbent)
Raised
$4.7M through 2026-06-30individuals $2.6M · PACs $1.5M · from the candidate's other committees $536K · cash on hand $3.6M
WINSENATE— $17.4M opposing Whatley
· 6 ads on this pageLargest donors: SMP $4.1M (100%)AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION— $4.4M supporting Whatley
· 6 ads on this pageLargest donors: KOCH INC $30.0M (33%); STAND TOGETHER INC. $20.0M (22%); WALTON, JIM C. $7.0M (8%); WALTON, S ROBSON $7.0M (8%); STAND TOGETHER CHAMBER OF COMMERCE INC $6.5M (7%)NO GOING BACK PAC INC.— $895K supporting WhatleySLF PAC— $658K supporting Whatley
· 14 ads on this pageLargest donors: ONE NATION $70.7M (28%); ADELSON, MIRIAM $30.0M (12%); SCHWARZMAN, STEPHEN A. $17.0M (7%); SINGER, PAUL ELLIOTT $14.5M (6%); MUSK, ELON $10.0M (4%)EDF ACTION VOTES— $500K opposing WhatleyLargest donors: ENVIRONMENTAL DEFENSE ACTION FUND $8.7M (73%); MANDEL, SUSAN Z. $2.5M (21%); SALL, JOHN $100K (1%); SALL, VIRGINIA $100K (1%); HOSTETTER, BARBARA $100K (1%)and 6 more
DEVON ENERGY CORPORATION POLITICAL ACTION COMMITTEE (DEC PAC) $5,000
DIRIGO PAC $10K
DUKE ENERGY CORPORATION EMPLOYEE POLITICAL ACTION COMMITTEE, ELIZABETH $10K
E-PAC $10K
ELECTING MAJORITY MAKING EFFECTIVE REPUBLICANS PAC $5,000
ENERGY MARKETERS OF AMERICA SMALL BUSINESS COMMITTEE PAC (EMA SBC PAC) $1,000
FEDERAL BIPARTISAN VOLUNTARY PUBLIC AFFAIRS COMMITTEE OF THE PNC FINANCIAL SERVICES GROUP, INC. (PNC $10K
FIGHT ON PAC $5,000
FIRST IN FREEDOM PAC $10K
FLORIDA LEADS $10K
FREEDOM FOR AMERICA (FFA PAC) $5,000
FREEDOM FUND $10K
FRIENDS OF TIM MOORE $4,000
FUND FOR AMERICA'S FUTURE $10K
HALLIBURTON COMPANY PAC $5,000
HEARTLAND VALUES PAC $10K
HELPING EXCEPTIONAL LEADERS ORGANIZE PAC (HELO PAC) $5,000
HF SINCLAIR POLITICAL ACTION COMMITTEE (DINO PAC) $2,000
HORNETS NEST REPUBLICAN MENS CLUB $1,000
HUCK PAC FOR AMERICA $10K
HUDSON FOR CONGRESS $4,000
IN THE ARENA PAC $5,000
INNOVATION POLITICAL ACTION COMMITTEE $5,000
IPAA WILDCATTERS FUND $5,000
JOBS OPPORTUNITY NOW POLITICAL ACTION COMMITTEE $10K
JOHNSTON CO REPUBLICAN WOMEN $300
KOCH, INC. POLITICAL ACTION COMMITTEE (KOCHPAC) $10K
LEAD ENCOURAGE ELECT PAC $10K
LEADERSHIP AND ACCOUNTABILITY ARE NATIONAL KEYS PAC $10K
LETS GET TO WORK PAC $10K
LIFEPOINT HEALTH PAC - THE PAC OF LIFEPOINT CORPORATE SERVICES, GENERAL PARTNERSHIP (LCSGP) AND FACILITIES WHICH ARE SUBSIDIARIES OF LIFEPOINT HEALTH (COLLECTIVELY LIFEPOINT) $3,500
LINCOLN COUNTY REPUBLICAN PARTY $300
MAKING A RESPONSIBLE STAND FOR HOUSEHOLDS IN AMERICA PAC $10K
MARATHON PETROLEUM CORPORATION EMPLOYEES POLITICAL ACTION COMMITTEE (MPAC) $5,000
MARK HARRIS FOR CONGRESS $2,000
MCDOWELL FOR CONGRESS $4,000
MR PAC $10K
MVL PAC $10K
NATIONAL ASSOCIATION OF MUTUAL INSURANCE COMPANIES PAC $4,000
NATIONAL ASSOCIATION OF WHOLESALER-DISTRIBUTORS POLITICAL ACTION COMMITTEE $5,000
NATIONAL CATTLEMEN'S BEEF ASSOCIATION PAC (NCBA-PAC)) $5,000
NATIONAL COTTON COUNCIL OF AMERICA COMMITTEE FOR THE ADVANCEMENT OF COTTON $10K
NATIONAL ELECTRICAL CONTRACTORS ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
NATIONAL LIMOUSINE ASSOCIATION POLITICAL ACTION COMMITTEE (NLA PAC) $1,000
NATIONAL SHOOTING SPORTS FOUNDATION, INC. POLITICAL ACTION COMMITTEE (NSSF PAC) $2,500
NEBRASKA SANDHILLS PAC $10K
NORTH CAROLINA FIRST $10K
NORTH MECKLENBURG REPUBLICANS $1,000
OORAH! POLITICAL ACTION COMMITTEE $10K
OVINTIV USA INC. PAC $2,000
PAC FOR AMERICA $10K
PEACH STATE PAC $2,000
PENDER COUNTY GOP $1,000
PENNSYLVANIA HONOR $10K
PHILLIPS 66 PAC $10K
PINNACLE WEST CAPITAL CORPORATION PAC $10K
PRAYERIE PAC $3,500
RANDOLPH CO REPUBLICAN EXECUTIVE COMMITTEE $1,000
RANGER PAC $5,000
RELY ON YOUR BELIEFS FUND $1,000
RENEWABLE FUNDS ASSOCIATION PAC, GEOFF $2,500
REPUBLICAN JEWISH COALITION POLITICAL ACTION COMMITTEE (RJC-PAC) $5,000
REPUBLICAN MAJORITY FUND $10K
REPUBLICAN WOMEN OF GREATER CHARLOTTE $1,000
RESPONSIBILITY AND FREEDOM WORK PAC (RFWPAC) $10K
RESTORE TRUST PAC $1,000
SALEM MEDIA GROUP POLITICAL ACTION COMMITTEE, INC. $3,500
SCALISE FOR CONGRESS $4,000
SEAL PAC, RYAN $5,000
SENATE EAGLE PAC $10K
SEND IN THE SEAL PAC $10K
SERVICE CORPORATION INTERNATIONAL PAC $3,500
SPECIALTY EQUIPMENT MARKET ASSOCIATION & PERFORMANCE RACING, INC. PAC (SEMA & PRI PAC) $2,500
STAND FOR AMERICA PAC $5,000
STEER PAC $10K
STRATEGY PAC $10K
THE CHEMOURS COMPANY POLITICAL ACTION COMMITTEE CHEMOURS PAC $5,000
THE COUNCIL OF INSURANCE AGENTS & BROKERS POLITICAL ACTION COMMITTEE $10K
THE EYE OF THE TIGER PAC $10K
THE HAWKEYE PAC $7,500
THE OVERCASH COMMITTEE $1,000
THE PETER NORBECK LEADERSHIP PAC $10K
THE WILLIAMS COMPANIES, INC. POLITICAL ACTION COMMITTEE $1,000
TOMORROW IS MEANINGFUL PAC $10K
TRANSCANADA USA SERVICES, INC. PAC (TC PAC) $2,000
TRIANGLE REPUBLICAN WOMEN $230
TRUE NORTH PAC $10K
TRUIST FINANCIAL CORPORATION FEDERAL PAC (FORMERLY SUNTRUST BANKS, INC. POLITICAL ACTION COMMITTEE) $10K
UPPER HAND FUND $5,000
US ENERGY PAC (THE PAC OF AMERICAN EXPLORATION & PRODUCTION COUNCIL, INC.) $10K
VALERO ENERGY CORPORATION POLITICAL ACTION COMMITTEE $5,000
$35.0M through 2026-06-30individuals $13.1M · PACs $750K · party $71K · from the candidate's other committees $19.8M · cash on hand $20.7M
Outside spending
$33.2M opposing Cooper · $1.2M supporting Cooper· latest reported 2026-09-20
Largest outside spenders
SLF PAC— $25.7M opposing Cooper
· 14 ads on this pageLargest donors: ONE NATION $70.7M (28%); ADELSON, MIRIAM $30.0M (12%); SCHWARZMAN, STEPHEN A. $17.0M (7%); SINGER, PAUL ELLIOTT $14.5M (6%); MUSK, ELON $10.0M (4%)NO GOING BACK PAC INC.— $5.6M opposing CooperAMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION— $1.8M opposing Cooper
· 6 ads on this pageLargest donors: KOCH INC $30.0M (33%); STAND TOGETHER INC. $20.0M (22%); WALTON, JIM C. $7.0M (8%); WALTON, S ROBSON $7.0M (8%); STAND TOGETHER CHAMBER OF COMMERCE INC $6.5M (7%)PLANNED PARENTHOOD VOTES NORTH CAROLINA— $624K supporting CooperWORKERS VOTE— $233K supporting CooperLargest donors: UNITE HERE PAC $500K (24%); SMITH, SONJIA $265K (13%); MOVEMENT VOTER PAC $255K (12%); UNITE HERE LOCAL 274 $254K (12%); UNITE HERE ACTION FUND $201K (10%)and 18 more
Paid for by SLF PACfrom 2026-09-153 variantsspend $100–39726,000–32,997 impressions
Roy Cooper released 3,500 criminals. 18 of them were murderers.
Logan was the casualty of an agenda.
A man pulled Logan out of bed.
Forced her on her knees.
He stuck a shotgun on her chest.
And pulled the trigger for no reason.
40 years of Roy Cooper is enough.
Loaded LanguageCard StackingAppeal to FearConspiracy Appeal42.9% of sentences flagged
Loaded Language: The word 'criminals' is a loaded label applied to all 3,500 individuals, framing them in the most negative light rather than using neutral terms like 'inmates' or 'prisoners' — for example: 'released 3,500 criminals'
Card Stacking: By immediately following the total release figure with the most extreme subset (murderers), the framing selectively emphasizes the worst cases to imply the entire release was dangerous, omitting context about the nature of the other cases or the circumstances of release — for example: '18 of them were murderers'
Appeal to Fear: Highlighting that murderers were among those released is designed to provoke fear and anxiety about public safety without providing context about conditions of release or recidivism risk — for example: '18 of them were murderers'
Conspiracy Appeal: The phrase 'casualty of an agenda' implies a hidden, sinister plan orchestrated against Logan without specifying who is behind it or what the agenda is — for example: 'casualty of an agenda'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-15 to 2026-09-172 variantsspend $100–29817,000–22,998 impressions
Roy Cooper released 3,500 criminals. 18 of them were murderers.
Logan was the casualty of a leftist agenda.
A man pulled Logan out of bed.
Forced her on her knees.
He stuck a shotgun on her chest.
And pulled the trigger for no reason.
40 years of Roy Cooper is enough.
Roy Cooper released 3,500 criminals. 18 of them were murderers.
Logan was the casualty of a leftist agenda.
A man pulled Logan out of bed.
Forced her on her knees.
He stuck a shotgun on her chest.
And pulled the trigger for no reason.
40 years of Roy Cooper is enough.
Loaded LanguageCard StackingAppeal to FearName CallingScapegoatingConspiracy Appeal42.9% of sentences flagged
Loaded Language: The word 'criminals' is a loaded label applied to all 3,500 individuals, framing them in the most negative light rather than using neutral terms like 'inmates' or 'prisoners' — for example: 'released 3,500 criminals'
Card Stacking: By immediately following the broad release figure with the most extreme subset (murderers), the passage selectively highlights the worst cases to imply the entire release was dangerous, omitting context about the nature of the full 3,500 releases — for example: '18 of them were murderers'
Appeal to Fear: Singling out murderers among those released is designed to provoke fear and anxiety about public safety, implying a direct threat to the community — for example: '18 of them were murderers'
Name Calling: The term 'leftist' is used as a derogatory political label to discredit the unnamed group or ideology being blamed — for example: 'leftist agenda'
Scapegoating: A vague political group ('leftist agenda') is blamed for harm done to Logan, attributing complex circumstances to a single ideological enemy — for example: 'casualty of a leftist agenda'
Conspiracy Appeal: The phrase 'agenda' implies a hidden, coordinated sinister plot by a political group acting against individuals like Logan — for example: 'leftist agenda'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-15 to 2026-09-193 variantsspend $400–69748,000–54,997 impressions
It was a home invasion. 22 year-old Logan was brutally murdered, the casualty of a leftist agenda.
Ex-Governor Roy Cooper let 3,500 criminals out on the street. 18 of them were murderers. Half committed more crime.
40 years of Roy Cooper is enough.
Loaded LanguageName CallingConspiracy AppealScapegoatingCard StackingAppeal to Fear83.3% of sentences flagged
Loaded Language: Emotionally charged words chosen to trigger a reaction rather than convey facts. — for example: brutally murdered.
Name Calling: Derogatory labels used to discredit a person or group rather than address their arguments. — for example: leftist agenda.
Conspiracy Appeal: Hidden plots, secret coordination, or shadowy actors invoked to explain away evidence.
Scapegoating: A violent crime is attributed directly to a broad political ideology ('leftist agenda'), blaming an entire political group for a specific criminal act without evidence of a causal link — for example: 'the casualty of a leftist agenda'
Card Stacking: The sentence presents only the negative framing of a release decision without any context about the nature of the releases, legal basis, or mitigating circumstances — for example: let 3,500 criminals out on the street and Half committed more crime.
Appeal to Fear: Highlighting that murderers were among those released is designed to provoke fear and anxiety about public safety — for example: '18 of them were murderers'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-153 variantsspend $2,800–3,497295,000–359,997 impressions
With the stroke of a pen—Roy Cooper released 3,500 prisoners.
Innocent families paid the price because Roy Cooper chose CRIMINALS over North Carolinians.
Roy Cooper has been in politics 40 years, and we’re paying the price.
Loaded LanguageBlack-and-White FallacyAppeal to PrejudiceScapegoating33.3% of sentences flagged
Loaded Language: The word 'CRIMINALS' is capitalized for emotional emphasis and 'innocent families paid the price' uses emotionally charged framing to trigger outrage — for example: CRIMINALS
Black-and-White Fallacy: The sentence presents a binary choice implying Cooper either sides with criminals or with North Carolinians, leaving no room for nuanced policy positions — for example: chose CRIMINALS over North Carolinians
Appeal to Prejudice: The phrase 'over North Carolinians' invokes in-group identity, implying Cooper betrayed his own constituents in favor of an out-group — for example: over North Carolinians
Scapegoating: Roy Cooper is singularly blamed for harm to innocent families due to a policy choice, reducing a complex issue to one person's alleged betrayal — for example: because Roy Cooper chose CRIMINALS
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-136 variantsspend $2,300–2,894177,000–212,994 impressions
North Carolina voters - do you know Roy Cooper’s real record?
→ 40 years as a lifelong politician
→ 3,500 dangerous prisoners released
→ 18 were charged with murder
→ 1 murdered a woman and left her body in a well.
Enough is enough.
North Carolina voters - do you know Roy Cooper’s real record?
→ 40 years as a lifelong politician
→ 3,500 dangerous prisoners released
→ 18 were charged with murder
→ 1 murdered a woman and left her body in a well.
Enough is enough.
Loaded Language33.3% of sentences flagged
Loaded Language: The phrase 'real record' implies there is a hidden or concealed truth about Roy Cooper that voters are unaware of, carrying a negative connotation designed to trigger suspicion — for example: 'real record'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-136 variantsspend $4,900–5,894421,000–483,994 impressions
Roy Cooper let 3,500 CRIMINALS out on the street.
18 of them were murderers. One stabbed a woman to death, leaving her body in a well.
NORTH CAROLINA: 40 years of Roy Cooper is ENOUGH!
Roy Cooper let 3,500 CRIMINALS out on the street.
18 of them were murderers. One stabbed a woman to death, leaving her body in a well.
NORTH CAROLINA: 40 years of Roy Cooper is ENOUGH!
Loaded LanguageExaggeration/HyperboleAppeal to FearFalse UrgencyName Calling50.0% of sentences flagged
Loaded Language: The word 'CRIMINALS' is capitalized for emphasis and used as an emotionally charged label to trigger fear and outrage rather than convey nuanced factual information about the individuals released — for example: 'CRIMINALS'
Exaggeration/Hyperbole: The framing implies a reckless mass release of dangerous individuals onto streets, overstating the threat without context about who was released, why, or under what legal authority — for example: 'let 3,500 CRIMINALS out on the street'
Appeal to Fear: The image of thousands of criminals being 'let out on the street' is designed to provoke anxiety about public safety and assign personal blame to Roy Cooper — for example: 'let 3,500 CRIMINALS out on the street'
False Urgency: The exclamatory framing combined with 'ENOUGH' implies an immediate need for action, creating artificial pressure that something must be done now — for example: 40 years of Roy Cooper is ENOUGH!
Name Calling: Labeling all released individuals as 'CRIMINALS' without context dehumanizes them and is used to discredit Cooper's decision rather than engage with its merits — for example: 3,500 CRIMINALS
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-133 variantsspend $3,100–3,797485,000–544,997 impressions
NEW: Families demand accountability for repeat offenders as ex-North Carolina Governor Roy Cooper’s policy of releasing violent criminals from prison faces renewed scrutiny.
Read the latest on The North Carolinian:
NEW: Families demand accountability for repeat offenders as ex-North Carolina Governor Roy Cooper’s policy of releasing violent criminals from prison faces renewed scrutiny.
Read the latest on The North Carolinian:
NEW: Families demand accountability for repeat offenders as ex-North Carolina Governor Roy Cooper’s policy of releasing violent criminals from prison faces renewed scrutiny.
Read the latest on The North Carolinian:
Loaded LanguageCard StackingFalse Urgency50.0% of sentences flagged
Loaded Language: The phrase 'violent criminals' is emotionally charged language designed to trigger a strong negative reaction and frame the policy in the worst possible light — for example: 'violent criminals'
Card Stacking: The sentence presents Cooper's policy as one of 'releasing violent criminals' without any context about the nature of the policy, its intent, or any counterbalancing information, selectively framing it to imply recklessness — for example: 'policy of releasing violent criminals from prison'
False Urgency: The word 'NEW' at the start creates artificial urgency and immediacy to heighten alarm around the story — for example: 'NEW'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-136 variantsspend $1,300–1,894112,000–134,994 impressions
Roy Cooper released 3,500 prisoners with the stroke of a pen.
One stabbed a woman to death and left her body in a well.
18 were later charged with murder.
Roy Cooper puts CRIMINALS before innocent North Carolina families, and we’re paying the price.
Roy Cooper released 3,500 prisoners with the stroke of a pen.
One stabbed a woman to death and left her body in a well.
18 were later charged with murder.
Roy Cooper puts CRIMINALS before innocent North Carolina families, and we’re paying the price.
Loaded LanguageBlack-and-White FallacyAppeal to FearName CallingAppeal to Prejudice25.0% of sentences flagged
Loaded Language: The word 'CRIMINALS' is capitalized for emotional emphasis and 'innocent' is used to contrast and trigger a protective reaction — for example: CRIMINALS vs innocent families
Black-and-White Fallacy: The sentence implies Cooper is either for criminals or for families, with no nuance or middle ground possible — for example: puts CRIMINALS before innocent families
Appeal to Fear: The phrase 'we're paying the price' implies dire consequences for ordinary families due to Cooper's alleged prioritization of criminals, creating anxiety — for example: we're paying the price
Name Calling: The capitalized label 'CRIMINALS' is used as a derogatory rhetorical device to discredit those Cooper allegedly favors rather than engaging with specific policy arguments — for example: CRIMINALS
Appeal to Prejudice: The phrase 'innocent North Carolina families' invokes in-group identity to position the audience as victims being betrayed by Cooper — for example: innocent North Carolina families
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-136 variantsspend $800–1,394122,000–143,994 impressions
LATEST: 22 year old North Carolina woman killed by career criminal with 31 prior felonies. As discussions increase surrounding ex-Governor Roy Cooper’s release of thousands of prisoners, including murderers, citizens are asking, was Logan the victim of a political agenda?
Read more:
LATEST: 22 year old North Carolina woman killed by career criminal with 31 prior felonies. As discussions increase surrounding ex-Governor Roy Cooper’s release of thousands of prisoners, including murderers, citizens are asking, was Logan the victim of a political agenda?
Read more:
Loaded LanguageConspiracy AppealScapegoatingAppeal to Fear100.0% of sentences flagged
Loaded Language: The phrase 'career criminal' is an emotionally charged label designed to trigger a strong negative reaction rather than neutrally describe the accused — for example: career criminal and including murderers.
Conspiracy Appeal: The sentence implies a hidden sinister political motive behind prisoner releases, framing the victim's death as potentially orchestrated by a political agenda — for example: was Logan the victim of a political agenda?
Scapegoating: The sentence singles out ex-Governor Roy Cooper and his prisoner release policy as the cause of the woman's death, attributing a complex criminal justice outcome to one political actor — for example: ex-Governor Roy Cooper's release of thousands of prisoners, including murderers
Appeal to Fear: The sentence leverages the death of a young woman to stoke fear about the consequences of prisoner releases, implying citizens are at risk from a political decision — for example: was Logan the victim of a political agenda?
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-135 variantsspend $700–1,195104,000–121,995 impressions
DEVELOPING: Roy Cooper released North Carolina prisoner who fatally stabbed a woman to death and dumped her body in a well.
Read the disturbing details ⬇️
DEVELOPING: Roy Cooper released North Carolina prisoner who fatally stabbed a woman to death and dumped her body in a well.
Read the disturbing details ⬇️
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-133 variantsspend $2,500–3,197250,000–309,997 impressions
BREAKING: North Carolinians are dealing with the deadly consequences of Roy Cooper’s release of 3,500 criminals while he was Governor. This decision continues to spark debate in North Carolina.
Read the full story:
BREAKING: North Carolinians are dealing with the deadly consequences of Roy Cooper’s release of 3,500 criminals while he was Governor. This decision continues to spark debate in North Carolina.
Read the full story:
Loaded LanguageFalse UrgencyScapegoatingName CallingAppeal to FearCard Stacking66.7% of sentences flagged
Loaded Language: The sentence uses emotionally charged words like 'deadly consequences' and 'criminals' to provoke a strong negative reaction rather than convey neutral facts — for example: deadly consequences of Roy Cooper's release of 3,500 criminals.
False Urgency: The 'BREAKING' label creates artificial urgency and alarm around what may be a non-immediate or ongoing policy matter — for example: 'BREAKING: North Carolinians are dealing with the deadly consequences'
Scapegoating: The sentence directly attributes 'deadly consequences' to a single individual's decision, oversimplifying a complex policy outcome — for example: deadly consequences of Roy Cooper's release of 3,500 criminals while he was Governor.
Name Calling: Derogatory labels used to discredit a person or group rather than address their arguments.
Appeal to Fear: The sentence frames the release as causing deadly harm to North Carolinians, creating anxiety about public safety to provoke a strong emotional response — for example: 'dealing with the deadly consequences of Roy Cooper's release of 3,500 criminals'
Card Stacking: The sentence presents the release as directly causing deadly consequences without providing context, counterarguments, or evidence of the actual outcomes, selectively framing the situation to imply maximum harm — for example: 'deadly consequences of Roy Cooper's release of 3,500 criminals'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-135 variantsspend $700–1,19566,000–78,995 impressions
NORTH CAROLINA: Roy Cooper's record speaks for itself. ⬇️
❌ Released 3,500 prisoners.
❌ 18 were later charged with murder.
❌ One of them murdered a woman and left her body in a well.
After 40 years in politics for Roy Cooper, ENOUGH IS ENOUGH.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-136 variantsspend $1,300–1,894150,000–179,994 impressions
New details reveal the consequences of Roy Cooper’s North Carolina prisoner releases.
→ 3,500 prisoners released
→ 18 were later charged with murder
Read more:
New details reveal the consequences of Roy Cooper’s North Carolina prisoner releases.
→ 3,500 prisoners released
→ 18 were later charged with murder
Read more:
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-136 variantsspend $1,800–2,394166,000–201,994 impressions
When Roy Cooper puts criminals before the innocent, North Carolina families pay the price.
One prisoner he released stabbed a woman to death and left her body in a well. 18 were later charged with murder.
40 years of Roy Cooper is ENOUGH.
Loaded LanguageAppeal to FearBlack-and-White FallacyScapegoatingFalse UrgencyExaggeration/Hyperbole50.0% of sentences flagged
Loaded Language: The phrase 'puts criminals before the innocent' uses emotionally charged framing to cast Cooper as actively choosing wrongdoers over victims, triggering moral outrage rather than conveying factual policy analysis — for example: 'puts criminals before the innocent'
Appeal to Fear: The sentence implies that Cooper's actions directly cause harm to North Carolina families, creating anxiety about personal safety and consequences to pressure a specific political response — for example: 'North Carolina families pay the price'
Black-and-White Fallacy: The sentence presents a binary framing in which one must either side with criminals or with innocent families, leaving no room for nuanced criminal justice policy positions — for example: 'puts criminals before the innocent'
Scapegoating: Roy Cooper is singled out as the direct cause of harm to North Carolina families, attributing complex public safety outcomes to one individual's alleged choices — for example: 'When Roy Cooper puts criminals before the innocent, North Carolina families pay the price'
False Urgency: The emphatic capitalization of 'ENOUGH' creates a sense of urgency and finality, implying that the situation has reached a critical breaking point that demands immediate action — for example: ENOUGH
Exaggeration/Hyperbole: Attributing '40 years' to Roy Cooper without context implies an overwhelming, exhausting dominance that may overstate his actual influence or tenure — for example: 40 years of Roy Cooper
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in NC; or it ran mostly in NC and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. The check runs once and its result is shown to everyone afterwards. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.
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