Susan Collins (REP, incumbent), Andrea Laflamme (DEM), Carmem Vincent Calabrese (REP), Carmen Vincent Calabrese (REP), Daira Rodriguez (DEM), Dan Kleban (DEM), David Alan Evans (IND), David Costello (DEM), Graham Platner (DEM), Janet Trafton Mills (DEM), Jordan Wood (DEM), Paige Loud (DEM), Phillip Rench (IND), Shenna Bellows (DEM), Tucker Favreau (DEM).
233 ads analyzed, 74 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing.
Findings
As of 2026-09-23. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
233 (Meta 208, YouTube 25) · started running between 2026-07-21 and 2026-09-22
With at least one technique
74 of 233 (32%)
Most common techniques
Loaded Language · 45 adsGlittering Generalities · 42 adsAppeal to Prejudice · 37 ads
Meta
59 of 208 (28%) flagged · Glittering Generalities (36), Loaded Language (30), Appeal to Prejudice (28)
YouTube
15 of 25 (60%) flagged · Loaded Language (15), Card Stacking (11), Name Calling (11)
Reported Meta spend
$97,700–193,420 on all ads, $71,500–121,647 on flagged ads · Meta reports ranges; these are the sums of their ends
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named.
Susan Collins (REP, incumbent)
Raised
$16.2M through 2026-06-30individuals $10.5M · PACs $1.2M · party $62K · from the candidate's other committees $4.3M · cash on hand $11.0M
Showing the 2 ads paid for by LEAD MAINE COMMITTEE, INC.. Show all 233 ads
Paid for by Lead Maine Committeefrom 2026-07-21 to 2026-09-034 variantsspend $4,100–5,296870,000–999,996 impressions
MAINE: The contrast doesn’t get any clearer:
Susan Collins...
✅ $10M+ for Maine Veterans’ Homes
✅ Fighting illegal marijuana operations
✅ Focused on Maine
Graham Platner...
❌ Backs Open Border Policies
❌ Says MEN should be allowed in GIRL’S Sports
❌ Supports AOC & the Liberal Squad’s Agenda
❌ Not focused on Maine
Choose wisely, Maine.
MAINE: The contrast doesn’t get any clearer:
Susan Collins...
✅ $10M+ for Maine Veterans’ Homes
✅ Fighting illegal marijuana operations
✅ Focused on Maine
Graham Platner...
❌ Backs Open Border Policies
❌ Says MEN should be allowed in GIRL’S Sports
❌ Supports AOC & the Liberal Squad’s Agenda
❌ Not focused on Maine
Choose wisely, Maine.
🇺🇸 SUSAN COLLINS DELIVERS FOR MAINE 🇺🇸
Collins has secured over $10 MILLION for Maine Veterans’ Homes and is fighting to shut down illegal Chinese marijuana farms operating in the state.
Loaded LanguageName CallingCard StackingAppeal to PrejudiceExaggeration/Hyperbole28.6% of sentences flagged
Loaded Language: Emotionally charged words chosen to trigger a reaction rather than convey facts. — for example: Open Border Policies and Liberal Squad's Agenda.
Name Calling: Derogatory labels used to discredit a person or group rather than address their arguments. — for example: AOC & the Liberal Squad's Agenda.
Card Stacking: A selective list of negative characterisations is presented without any counterbalancing information or context, designed to build a one-sided negative portrait — for example: the repeated ❌ framing
Appeal to Prejudice: The framing exploits in-group identity by implying the subject is aligned with outside or opposing forces rather than local constituents — for example: 'Not focused on Maine'
Exaggeration/Hyperbole: The capitalisation of 'MEN' and 'GIRL'S' exaggerates and sensationalises the policy position to provoke an emotional reaction — for example: 'MEN should be allowed in GIRL'S Sports'
Claims checked
“Says MEN should be allowed in GIRL’S Sports” Checked as: Graham Platner said men should be allowed in girls' sports.No authoritative evidence found
Verdict right?
“Collins has secured over $10 MILLION for Maine Veterans’ Homes” Checked as: Collins has secured over $10 million for Maine Veterans' HomesSupported by collins.senate.govsource ↗Confidence: high
Verdict right?
“is fighting to shut down illegal Chinese marijuana farms operating in the state” Checked as: Senator Susan Collins is fighting to shut down illegal Chinese marijuana farms operating in MaineSupported by collins.senate.govsource ↗Confidence: high
Verdict right?
Paid for by Lead Maine Committeefrom 2026-07-21 to 2026-09-032 variantsspend $2,300–2,898520,000–579,998 impressions
🇺🇸 SUSAN COLLINS DELIVERS FOR MAINE 🇺🇸
Collins has secured over $10 MILLION for Maine Veterans’ Homes and is fighting to shut down illegal Chinese marijuana farms operating in the state.
MAINE: The contrast doesn’t get any clearer:
Susan Collins...
✅ $10M+ for Maine Veterans’ Homes
✅ Fighting illegal marijuana operations
✅ Focused on Maine
Graham Platner...
❌ Backs Open Border Policies
❌ Says MEN should be allowed in GIRL’S Sports
❌ Supports AOC & the Liberal Squad’s Agenda
❌ Not focused on Maine
Choose wisely, Maine.
🇺🇸 SUSAN COLLINS DELIVERS FOR MAINE 🇺🇸
Collins has secured over $10 MILLION for Maine Veterans’ Homes and is fighting to shut down illegal Chinese marijuana farms operating in the state.
Loaded LanguageName CallingCard StackingAppeal to PrejudiceExaggeration/Hyperbole20.0% of sentences flagged
Loaded Language: Emotionally charged words chosen to trigger a reaction rather than convey facts. — for example: Open Border Policies.
Name Calling: Derogatory labels used to discredit a person or group rather than address their arguments. — for example: the Liberal Squad's Agenda.
Card Stacking: The list selectively presents only negative characterizations of the subject with no counterbalancing information, framing all positions in the most unfavorable light possible — for example: four consecutive negative bullet points with no context or nuance
Appeal to Prejudice: The final bullet 'Not focused on Maine' invokes local in-group identity to imply the subject is a disloyal outsider who does not represent 'our people' — for example: 'Not focused on Maine'
Exaggeration/Hyperbole: The capitalization of 'MEN' and 'GIRL'S' is a rhetorical device to exaggerate and sensationalize the policy position beyond its actual framing — for example: 'MEN should be allowed in GIRL'S Sports'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in ME; or it ran mostly in ME and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. The check runs once and its result is shown to everyone afterwards. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.
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