Maine Senate 2026: the ads, and who's paying for them
Troy Jackson won · 53.1% to 46.8%, with an estimated 94% of the vote counted · Called by AP on Nov 4
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887 ads analyzed · 287 use a rhetorical technique, most often loaded language and glittering generalities.
The words doing the persuading
From the Collins side · Paid for by SLF PAC“…record as Maine Senate President:
- Voted for tax cuts for the top 1%
- Voted for massive tax increases on working Maine families
Read more:”Loaded LanguageSee this ad →
From the Jackson side · Paid for by Troy Jackson for Maine“Working so damn hard and still feeling so damn broke is no way to live. It's time that your hard work paid off. I’m fighting back to protect…”Loaded LanguageSee this ad →
Susan Collins (Republican) and Troy Jackson (Democrat) are the nominees for Maine's U.S. Senate seat in the November 3, 2026 general election. Susan Collins is the incumbent. By their latest FEC reports, Susan Collins's campaign had raised $22.5 million (through October 14, 2026) and Troy Jackson's campaign $26.9 million (through October 14, 2026). Outside groups have reported $8.5 million for Susan Collins and $38.5 million against; $13.8 million for Troy Jackson and $74.1 million against. Semblen has analyzed 887 ads in this race; 287 used at least one rhetorical technique, most often loaded language and glittering generalities. Their October 15, 2026 debate (NEWS CENTER Maine / Maine Public / Portland Press Herald) is analyzed answer by answer on its own page. Their October 8, 2026 debate (WMTW) is analyzed answer by answer on its own page. Their October 6, 2026 debate (WGME CBS13 / FOX23) is analyzed answer by answer on its own page.
Susan Collins (REP, incumbent), Troy Jackson (DEM).
14 others filed with the FEC; any ads they ran are below. 887 ads analyzed, 287 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-11-05. 8 ads from other advertisers shown separately below.
From Maine's official election office. Each line links to the official page it came from.
Registration
Register by Tue, Oct 13 (mail/3rd party: received by close of business Oct 13; online: 5 PM Oct 13; BMV: Oct 27; in person: through close of polls on Election Day). Same-day registration: in person at the town office through close of polls; ID and proof of residence required (passed)Source: maine.gov ↗
Early voting in person
Sun, Oct 4 to Thu, Oct 29 (in-person no-excuse absentee voting at town/city halls; begins 30 days before Election Day) (passed)Source: maine.gov ↗Source: maine.gov ↗
By mail
Anyone can vote by mail; request a ballot by Thu, Oct 29 (must be received 3 business days before Election Day unless special circumstances); return it by Tue, Nov 3 (received by the municipality by 8 p.m. Election Day; postmark does not count) (passed)Source: maine.gov ↗Source: maine.gov ↗
Election Day
Tue, Nov 3. Polls: opens 6-10 a.m. (varies by town); closes 8 p.m. (passed)Source: maine.gov ↗
ID at the polls
No ID required for registered voters; same-day registrants must show ID and proof of residenceSource: maine.gov ↗
Checked October 6, 2026. Rules can change; confirm with the official site before you go.
Something wrong or out of date? Tell us
A person reads every report and fixes errors the same day.
Where they stand
From each campaign's own website, summarised in plain English, with a quote where they gave one; under an issue, Senate votes for those who have cast them. Full detail and sources on each profile: Susan Collins · Troy Jackson.
Economy and cost of livingCollins: stated · Jackson: stated
Susan Collins (REP, incumbent)
Collins says she wants to expand workforce training so Mainers can get good-paying jobs, and she backs small businesses, tax relief for families and job creators, less red tape, and fair trade policies. She says she authored the Paycheck Protection Program and, as Appropriations chair, has secured federal money for Maine projects.
Jackson says he wants to put power back in the hands of working families who are getting squeezed while the wealthiest keep getting more. He lists protecting union jobs among his legislative record.
Taxes and government spendingCollins: stated · Jackson: stated
Susan Collins (REP, incumbent)
Collins says she has authored and supported legislation to provide tax relief for families and job creators and to cut bureaucratic red tape. As Appropriations Committee chair, she says she helps decide how federal dollars are spent and has secured about $1.5 billion in directed spending for Maine projects.
Collins says the health care system needs substantial reform, citing high medical and drug costs and provider shortages. She says she works across party lines on mental health care, drug treatment, caregiver support and lower prescription drug prices, and backs expanded access in rural areas, including permanent Medicare telehealth. She says she voted against the 2025 budget bill because of its Medicaid cuts.
“There is no question that our nation’s health care system requires substantial reform.”
Jackson says he wants to pass Medicare for All and lower the cost of prescription drugs. He says he lowered prescription drug prices and expanded rural health care in the Maine legislature.
“Pass Medicare for all. Lower the cost of prescription drugs.”
Social Security and MedicareCollins: stated · Jackson: no position
Susan Collins (REP, incumbent)
Collins says her priorities for older Americans are retirement security, more research on Alzheimer's and diabetes, and fighting scams aimed at seniors. She says she wrote the Social Security Fairness Act, signed into law in 2025, which restored earned benefits to more than 25,000 Mainers.
Jackson says he wants Congress to pass a federal right to abortion. He says he passed some of the strongest reproductive health protections in the country while in the Maine legislature.
Energy and climateCollins: stated · Jackson: no position
Susan Collins (REP, incumbent)
Collins says she has worked to reduce greenhouse gas emissions and create clean energy jobs while keeping American manufacturing jobs. She says high energy costs burden Maine families, noting that about 60 percent of Maine households heat with fuel oil, and she says she is committed to reasonable and effective policies to protect the environment.
“I remain committed to advancing reasonable and effective policies to protect the environment.”
Crime and policingCollins: stated · Jackson: no position
Susan Collins (REP, incumbent)
Collins says she has worked to strengthen first responders' preparedness and to address homegrown terrorism. She says her Appropriations funding has gone to fire stations, police departments and emergency services in Maine.
Collins says she supports education at all levels, including early childhood education, K-12 public schools, and making higher education more affordable. She says she will work to ensure Congress provides robust funding and targeted legislation for the most effective programs to help teachers and students.
Foreign policy and defenseCollins: stated · Jackson: stated
Susan Collins (REP, incumbent)
Collins says she uses her Appropriations and Intelligence Committee roles to secure defense funding for Maine employers such as Bath Iron Works and Portsmouth Naval Shipyard. She says she voted to end hostilities with Iran, and she issued a statement on the Senate passing a bipartisan Russia and Iran sanctions bill.
Elections and ethics in governmentCollins: stated · Jackson: stated
Susan Collins (REP, incumbent)
Collins says she has authored legislation and run oversight investigations to ensure accountability and prevent waste, fraud, and abuse across the federal government.
Something wrong or missing? Each profile has an Accurate? button under every issue; a person reads every note.
Ratings and endorsements
How groups that score Congress rate each candidate, exactly as each group published it, with the year. Below the ratings, each group's 2026 endorsements and the anti-tax pledge, labelled as such. We don't combine or adjust them; the list of groups is fixed and the same in every race. Each is marked national or state: all are national except the state AFL-CIO federations and police lodges. Sources and what each group is on each profile: Susan Collins · Troy Jackson.
Troy Jackson has not served in Congress, so the groups that score votes in Congress have no rating for them. They show as "Not rated" below.
Taxes and spending
Group
Susan Collins (REP)
Troy Jackson (DEM)
National Taxpayers Union(national)A taxpayer group that favors lower taxes and less spending. Scores every Senate and House roll call on taxes, spending and regulation, weighted by importance; a higher score means more votes the way NTU wanted.
Taxpayer Protection Pledge (Americans for Tax Reform)(national)A written promise to Americans for Tax Reform, an anti-tax group, to oppose any increase in income tax rates. Taken almost only by Republicans; signers from ATR's own list.
Not signed
Not signed
Government and civil liberties
Group
Susan Collins (REP)
Troy Jackson (DEM)
Heritage Action for America(national)The advocacy arm of the Heritage Foundation, a conservative think tank. Scores votes and co-sponsorships it picks; a higher score means more often siding with Heritage Action.
ACLU(national)The American Civil Liberties Union, a civil-liberties group. Scores votes it picks on civil rights and liberties; a higher score means more often voting the way the ACLU wanted.
American Energy Alliance(national)A free-market energy group that supports oil, gas and coal and opposes climate regulation. Scores energy and climate votes it picks; a higher score means more often siding with AEA.
League of Conservation Voters(national)An environmental group. Scores votes it picks on the environment, climate, energy and public lands; a higher score means more often voting the way LCV wanted.
LCV Action Fund(national)The political arm of the League of Conservation Voters, an environmental group. Endorses candidates it judges pro-environment, mostly Democrats.
ClearPath Action Fund(national)A clean-energy group that backs nuclear, natural gas, hydropower and faster permitting, and endorses Republicans only. The closest energy-side group that publishes endorsements; not a mirror of LCV.
SBA Pro-Life America(national)An anti-abortion group. Grades A+ to F on abortion-related votes it picks; A+ means most often voting the way SBA wanted.
Reproductive Freedom for All(national)An abortion-rights group, formerly NARAL Pro-Choice America. Scores abortion and reproductive-health votes it picks; a higher score means more often voting the way it wanted.
Reproductive Freedom for All (2026 endorsements)(national)The abortion-rights group formerly called NARAL Pro-Choice America. Endorses candidates who support abortion rights; listed here from its own 2026 list.
AFL-CIO Legislative Scorecard(national)The AFL-CIO, the largest federation of U.S. labor unions. Scores key votes it picks on workers and the economy; a higher score means more often voting the way the unions wanted.
Club for Growth(national)A free-market group that favors lower taxes, less spending and less regulation. Scores economic votes it picks (17 Senate and 19 House votes in 2025); a higher score means more often voting the way the Club wanted.
U.S. Chamber of Commerce(national)The largest U.S. business lobby. Endorses candidates it judges pro-business, mostly Republicans.
Not endorsed
Not endorsed
AFL-CIO (state federation)(state)State federations of the AFL-CIO, the largest U.S. union federation, endorse in their state's Senate race, mostly Democrats.
NRA Political Victory Fund (NRA-PVF)(national)The National Rifle Association's political arm, which opposes most gun restrictions. Grades A+ to F from voting records, public statements and its own questionnaire, without publishing what each grade rests on; AQ means a grade from the questionnaire alone.
Brady(national)Brady (the Brady Campaign and Brady PAC), a gun-violence-prevention group. Endorses candidates who back gun-safety laws; it does not publish a rating of every member.
Not endorsed
Not endorsed
Giffords PAC(national)The political arm of Giffords, a gun-violence-prevention group founded by former Rep. Gabby Giffords. Endorses candidates who back gun-safety laws; it does not publish a rating of every member.
Not endorsed
Not endorsed
Something wrong? Each profile has an Accurate? button under the ratings; a person reads every note.
Newspaper endorsements
Editorial-board endorsements for the general election from the state's daily papers, linked to each editorial. A paper not listed has not endorsed in this race that we know of.
Portland Press Herald no longer endorses candidates in races like this one (since 2022) · its note ↗
Got a political text?
Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.
Findings
As of 2026-11-03. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
887 (Meta 829, YouTube 58) · started running between 2026-07-21 and 2026-11-03
241 of 829 (29%) flagged · Glittering Generalities (125), Loaded Language (106), Name Calling (61)
YouTube
46 of 58 (79%) flagged · Loaded Language (29), Name Calling (21), Exaggeration/Hyperbole (10)
Reported Meta spend
$208,400–574,192 on all ads, $125,100–303,896 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“so damn hard and still feeling so damn broke” — Loaded Language, paid for by Troy Jackson for Maine
· the flagged ad with the highest reported spend that shows the most common technique
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
How Maine compares
32% of the ads here use at least one rhetorical technique, the lowest of 14 Senate races.
Ads here run a median of 32 words, among the shortest of these races. Across all races, shorter ads are flagged less often.
Troy Jackson won. Get what Troy Jackson says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
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Loaded Language (57), Name Calling (43), Card Stacking (21)
Jackson (D)
249
115 of 249 (46%)
Loaded Language (67), Glittering Generalities (37), Name Calling (35)
Jackson's campaign
181
101 of 181 (56%)
Loaded Language (59), Glittering Generalities (37), Name Calling (32)
9 groups backing Jackson
68
14 of 68 (21%)
Loaded Language (8), Black-and-White Fallacy (5), Exaggeration/Hyperbole (4)
Not placed on a side (20 sponsors)
40
10 of 40 (25%)
Glittering Generalities (7), Loaded Language (3), Black-and-White Fallacy (2)
Read this before comparing the sides. Ads that attack an opponent use these techniques far more often than ads that introduce a candidate, whoever runs them, so the side running more attack ads shows a higher share. A technique is about wording, not about whether an ad is true. These are online ads only (Meta and YouTube), not television.
How a group is placed: by its own filings with the Federal Election Commission. A group is with a candidate when it reported spending to support that candidate, or to oppose the other one in the general election. The parties' own committees are with their nominee. Spending against a candidate in a primary places a group nowhere, and neither does our reading of its ads: a group with no such filing is listed as not placed. The sponsor table gives the reason for each.
Decide what counts
Not everyone would call every technique a problem. Untick the ones you'd call ordinary persuasion and the count updates.
32% of the 887 ads here use at least one of the techniques ticked below (287 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 18% of ads.
The words doing the work
The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.
agendain 13 ads· e.g. “rubber-stamping Donald Trump’s agenda”, “extreme political agendas override common sense and safety”
billionairein 12 ads· e.g. “handing out tax breaks to billionaires and wealthy corporations”, “his billionaire buddies”
politicianin 11 ads· e.g. “luxury hotel for politicians”, “just another dirty politician”
trumpin 11 ads· e.g. “helps Donald Trump hurt Maine”, “rubber-stamping Donald Trump’s agenda”
corruptin 9 ads· e.g. “nothing corrupt Troy Jackson won’t do”, “this government is corrupt”
corruptionin 8 ads· e.g. “Corporate greed and corruption have taken over Washington”, “corruption in Washington”
donald trumpin 8 ads· e.g. “helps Donald Trump hurt Maine”, “rubber-stamping Donald Trump’s agenda”
extremein 7 ads· e.g. “Troy Jackson is too extreme”, “extreme political agendas override common sense and safety”
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
WINSENATE— $32.7M opposing Collins
· 10 ads on this pageLargest donors:
SMP $4.1M (100%) (its largest donors: MAJORITY FORWARD $61.0M, an organization; Fred Eychaner $9.0M; DEMOCRACY PAC $9.0M)STRONGER MAINE— $2.4M supporting CollinsLargest donors:
STRONGER AMERICA, INC. $1.4M (53%) (an organization: its own funders aren't reported to the FEC); COMMON SENSE LEADERSHIP FUND $500K (19%) (an organization: its own funders aren't reported to the FEC); CONSERVATIVE AMERICANS PAC $250K (9%); THE SENTINEL ACTION FUND $250K (9%); AMERICAN ADVANCEMENT, INC. $250K (9%) (an organization: its own funders aren't reported to the FEC)SLF PAC— $1.4M supporting Collins
· 59 ads on this pageLargest donors:
ONE NATION $70.7M (28%) (an organization: its own funders aren't reported to the FEC); Miriam Adelson $30.0M (12%), Adelson Drug Clinic, Physician; Stephen A Schwarzman $17.0M (7%), Blackstone, Chairman & CEO; Paul Elliott Singer $14.5M (6%), EMC, President; Elon Musk $10.0M (4%), Space Exploration Technologies Corp., CEOLEAD MAINE COMMITTEE, INC.— $1.4M supporting Collins
· 5 ads on this pageLargest donors:
SENTINEL ACTION FUND $1.7M (100%)PLANNED PARENTHOOD VOTES— $1.3M opposing Collins
· 1 ad on this pageLargest donors:
Deborah Simon $3.0M (39%), Retired, Retired; Mary Quinn Delaney $1.5M (19%), Retired; Denise Sobel $1.2M (16%), Retired; PLANNED PARENTHOOD ACTION FUND, INC. $500K (6%) (an organization: its own funders aren't reported to the FEC); Eileen Laspa $400K (5%), Retiredand 41 more
$26.9M through 2026-10-14individuals $24.0M · PACs $401K · party $67K · from the candidate's other committees $2.4M · cash on hand $1.6M
Outside spending
$74.1M opposing Jackson · $13.8M supporting Jackson· latest reported 2028-09-28
Largest outside spenders
SLF PAC— $38.0M opposing Jackson
· 59 ads on this pageLargest donors:
ONE NATION $70.7M (28%) (an organization: its own funders aren't reported to the FEC); Miriam Adelson $30.0M (12%), Adelson Drug Clinic, Physician; Stephen A Schwarzman $17.0M (7%), Blackstone, Chairman & CEO; Paul Elliott Singer $14.5M (6%), EMC, President; Elon Musk $10.0M (4%), Space Exploration Technologies Corp., CEOPINE TREE RESULTS PAC— $20.3M opposing Jackson
· 3 ads on this pageLargest donors:
STRONGER AMERICA, INC. $3.0M (15%) (an organization: its own funders aren't reported to the FEC); Kenneth C Griffin $2.5M (12%), Citadel, CEO; Stephen Schwarzman $2.0M (10%), Blackstone, CEO/Chairman; LEXINGTON FUND $1.2M (6%) (an organization: its own funders aren't reported to the FEC); Stephen A Schwarzman $1.0M (5%), Blackstone, CEO/ChairmanTHE MAINE STANDARD— $9.9M opposing JacksonWINSENATE— $5.4M supporting Jackson
· 10 ads on this pageLargest donors:
SMP $4.1M (100%) (its largest donors: MAJORITY FORWARD $61.0M, an organization; Fred Eychaner $9.0M; DEMOCRACY PAC $9.0M)CFFE PAC— $5.0M supporting Jackson
· 5 ads on this pageLargest donors:
PIVOTAL VENTURES $2.0M (56%) (an organization: its own funders aren't reported to the FEC); OPPORTUNITY ACTION FUND $750K (21%) (an organization: its own funders aren't reported to the FEC); GOVERNMENT THAT WORKS PAC $250K (7%); GREEN ADVOCACY PROJECT $250K (7%) (an organization: its own funders aren't reported to the FEC); CHILDREN'S EQUITY FUND $100K (3%) (an organization: its own funders aren't reported to the FEC)and 33 more
887 ads, newest first. Video transcripts are shown as the model read them, without caption cues like [music].
If I was Susan Collins, I'd be worried too.
Paid for by Troy Jackson for Mainevideo · 0:39from 2026-11-03
Looks like there's a lot of Jackson signs around. Do you think that Susan Collins is worried? Well, with her record, I'd be worried, too.
Let's go win this thing, Maine. Let's go. Let's go.
Let's go.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Our Time
Paid for by Troy Jackson for Mainevideo · 1:34from 2026-11-03
I went home and course Senator Collins showed up in their bus that she shows up in every six years. And I started seeing these signs along the road which I you know I've seen for 30 years. Saying you know Susan Collins our Senator.
Well, there's nobody that I know that feels that way. You know I mean not nobody that I know. But I stopped to a restaurant and somebody was expressing that to me and they said you know what you should be talking about and I said well what's that?
He said you should be talking about how it's our time. So much of my life I've regretted not being able to spend time with my own sons. I don't know if that's how the world goes or not.
You know that idea that you know we can have a government that everyday people can maybe just slow down for a minute. You know maybe can spend time with their their kids. Maybe spend time with their family, their their parents.
You know it shouldn't be too much to ask. It really shouldn't have you know a health care system that works for everyone. You know imagine that and and the idea that you know wealthy people in Congress will stand up on the Senate floor or House floor or same thing in the Maine legislature and decide who in this country is worthy of government sponsored health care.
Well, they all have government sponsored health care. There's always money for bombs. There's always money for income tax cuts.
There's always money for other things but there's never any money for the everyday people and that's what this race for me is about. I mean I've been hoping for a long time that somebody would be able to do it. But I can tell you right now that I'm damn well going to do it.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Rising
Paid for by Troy Jackson for Mainevideo · 1:43from 2026-11-02
Oh, yeah. I mean, frustration, I I understand that. I have that with myself.
I'm mad at the government. Yeah, I mean, we just don't have a lot of opportunity now. 596,000 votes for Troy Jackson.
Well, this economy is not just about taking our money. It is about taking pieces of our lives away from us. I know when you're working-class person how getting on the line is a real challenge.
You don't have a lot, but what you have, you can't afford to lose. I am seeing something now that I've been waiting so damn long for. I've seen packed rooms like this from one end of the state to the other.
I've seen people who haven't been involved in politics before showing up now. We are the ones that built this country. We are the ones that's always put our blood, sweat, and tears on the line.
And and all those billionaires, we made them that money. Susan Collins needs to come out and hear that. She needs to listen to us.
Because somebody who worked their entire life to make people billionaires shouldn't have to punch another clock at 70 years old just to survive in this economy. Maine deserves a senator who works for Maine, not just those at the top. BECAUSE WE'RE NOT FROM THE LEFT, we're not from the right, we're from the bottom, and we are rising.
I owe Donald Trump nothing. I owe the billionaires nothing. I owe the people of Maine everything.
Glittering Generalities: Vague, emotionally positive claim of total devotion to the people of Maine with no specific policy content. Flagged: “I owe the people of Maine everything.”.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Follow Troy Jackson in office
Troy Jackson won. Get what Troy Jackson says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
I wouldn’t buy a cord of wood from Susan Collins...
Paid for by Troy Jackson for Mainevideo · 0:34from 2026-10-30
Susan Collins and her wealthy friends think I'm good enough to buy a cord of firewood from, but I'm not good enough to be the next US senator. They say I don't have the tools. But look, Susan Collins tools are super PACs that are bankrolled by billionaires, dark money lobbyists, and shell companies.
So look, I've never needed tools like that. I like my chainsaw and my splitting mall just fine. Where I'm from, you don't buy wood from people that break their word, screw people over, and cheat.
I sure as hell wouldn't buy a c of wood from Susan Collins. And I sure as hell wouldn't send her back to the US Senate.
Quotes language that uses Name Calling. · not counted
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
TROY JACKSON CAN'T DELIVER FOR MAINE
Paid for by Senate Leadership Fundvideo · 0:30from 2026-10-29
Democrats struggle to defend his unhinged behavior. Has Troy lost his temper now and then? Sure.
He doesn't lose his temper in a gendered way. He doesn't lose his temper with women anymore than he loses his temper with men. He tries to get his way by screaming and throwing.
His colleagues reported him to the governor. With everyone watching, he can't even get through a debate without an outburst. This creep can't deliver for Maine.
SLF PAC is responsible for the content of this advertising.
Loaded Language: The emotionally charged word 'unhinged' paints the person's behavior as irrational rather than describing specific actions.
Exaggeration/Hyperbole: Overstates the person's behavior as an absolute inability to complete any debate without an outburst. Flagged: “he can't even get through a debate without an outburst”.
Name Calling: Uses a derogatory label to discredit the person instead of addressing his record or arguments. Flagged: “This creep”.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Troy Jackson, "Heart"
Paid for by Troy Jackson for Mainevideo · 0:30from 2026-10-27
This November, Mainers will decide the direction of this whole country. Is it for the billionaires and Trump, or everyday people like us? We can protect Social Security, get people healthcare, and keep more of what we earn.
It won't be easy, but I've learned if your heart is in the right place, you can make things better. I owe nothing to the billionaires or Trump. I owe everything to the people of Maine.
That's what's in my heart. I'm Troy Jackson. I approve this message, and I'd be honored to have your vote.
Exaggeration/Hyperbole: Overstates the influence of a single state's vote by claiming it decides the direction of the entire country. Flagged: “Mainers will decide the direction of this whole country”.
Black-and-White Fallacy: Frames the choice as only two options, billionaires and Trump versus everyday people, ignoring any other position. Flagged: “Is it for the billionaires and Trump, or everyday people like us?”.
Glittering Generalities: Offers vague, appealing promises without specifics on how they would be achieved. Flagged: “protect Social Security, get people healthcare, and keep more of what we earn”.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Troy Jackson Took it
Paid for by NRSCvideo · 0:49from 2026-10-27
Troy Jackson said no billionaire money then he took it then he took it said no corporate pack money then he took it then he took it pack money flowing big tobacco farmer in the slots I can't help it Troy Jackson said on the spot leaves are falling the filings don't lie Troy Jackson not ready for the big time. Troy Jackson said no billionaire money and he took it. 28 of them and he took it.
Said no corporate money then he took it. Then he took it.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Treats Women 30
Paid for by NRSCvideo · 0:30from 2026-10-27
I'm Susan Collins and I've approved this message. Troy Jackson has something to say to Maine women. Shut up.
That's what Jackson said to Susan Collins in the debate. Oh, shut up. That's how Troy deals with women.
Female legislators say Jackson was a bully and intimidating. He's doubling down on his refusal to apologize to Senator Susan Collins. Oh, shut up.
You told the senator shut up. Do you regret saying that? Uh, no. I'm not going to apologize for that no.
Name Calling: Discredits a named person by labeling him as someone who disrespects women, instead of addressing any argument. Flagged: “That's how Troy deals with women.”.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Paid for by Troy Jackson for Mainefrom 2026-10-27 to 2026-10-27spend $0–990–99 impressions
Hi! It’s Hannah Einbinder here.
You may know me from Hacks or my stand-up shows, but today I’m coming to you with something different: I need your support to help Troy Jackson get over the finish line in Maine.
Susan Collins has spent her career voting 96% of the time with Donald Trump. And if we don’t support Troy Jackson, she’ll win again and decide control of the Senate.
Troy needs ALL of our help to make sure this doesn’t happen.
We’re just days from Election Day in Maine – so please consider chipping in today to elect Troy Jackson below >>
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by MAINE PEOPLE'S ALLIANCE INCfrom 2026-10-26spend $0–991,000–1,999 impressions
Sen. Susan Collins claims she brings money to Maine, but her actions prove otherwise. One of her votes lost us $675 million and her support of Trump’s budget bill last year cost Maine $4.125 billion in cuts to health care, nutrition assistance, and clean energy investments over the next ten years. And while everyday Mainers have been struggling to get by, Collins has been handing out tax breaks to billionaires and wealthy corporations.
Loaded Language: Emotionally charged framing of struggling 'everyday Mainers' versus 'handing out' breaks to the wealthy is meant to provoke resentment rather than convey facts.
Paid posts that ran in ME and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.
The American Independent Foundation: news-style page
Paid for by The American Independent Foundationfrom 2026-11-04spend $0–99100–999 impressions
Troy Jackson defeats incumbent Republican US Sen. Susan Collins
Hannah Pingree was elected the next governor of Maine....
https://maineindependentnews.com/elections/troy-jackson-defeats-incumbent-republican-us-sen-susan-collins/
Dr. Rick Allen, Author: not a political advertiser
Paid for by Dr. Rick Allen, Authorfrom 2026-10-013 variantsspend $0–297300–2,997 impressions
!!️On Wednesday, Donald Trump made clear he is in Susan Collins’ corner. AND THEREIN LIES THE PROBLEM WITH SUSAN COLLINS!!️
Does Maine REALLY Want a Trump Supporter in the Senate when what America needs are strong checks and balances on what is clearly emerging as an unbalanced president❓❓
💥Just days after she attended a clandestine meeting at Mar-a-Lago with Trump and other Republican congressional members. Collins emerged from that meeting ready to rubber-stamp the most radical and unqualified nominees Trump has ever put forth.
🔥🔥The meeting was orchestrated by Trump’s inner circle, including Chief of Staff Stephen Miller and MAGA strategist Steve Bannon, both known for their roles in dismantling democratic institutions.
⚫️⚫️⚫️Collins subsequently voted shockingly to confirm Tulsi Gabbard for Director of National Intelligence and, even more shockingly, Robert F. Kennedy Jr. for Secretary of Health and Human Services (HHS). In both cases she was promised things, and in both cases the promises were not kept...no surprise to most, given the history of the candidates. AND THAT'S THE RUB.
Collins is not a far-right nutcase, let's concede that. She asks questions and sometimes votes no on a Trump issue.
✅But when the rubber hits the road, meetings with the radical "higher-ups" can turn her, because she believes people....EVEN WHEN THEY DON'T DESERVE IT OR HAVEN'T EARNED IT.
Put indelicately, she appears to get rolled by people who aren't exactly truthful. And we've all seen how that has happened not just once, but many times now. IT'S THE JOB OF TRUE PATRIOTS AT THIS POINT TO MAKE SURE THAT STOPS HAPPENING WITH THIS ADMINISTRATION.🚫🚫🚫
In this environment, Maine needs someone a little less soft and pliable, and who is a lot more reliable check and balance on a far-right juggernaut filled with some obviously unqualified people. IT'S TIME FOR A FIGHTER. 🟦
Susan Collins has done a lot for Maine, let's give her that. But her approach now, in a sea of unreliable characters surrounding her, may hurt Maine and surely has already hurt the country. It's time to thank her for her service, and time to beef up the checks and balances on President Trump.
🔷🔷Thanks for your service, Susan Collins. You've done your best. But it's now a different time, and that means a vote for Troy Jackson, the FORMER PRESIDENT OF THE MAINE SENATE. Experienced in politics and ready for Washington, D.C.🔷🔷
Name Calling: Labels the president 'unbalanced' to discredit him rather than addressing specific arguments.
Loaded Language: Emotionally charged emphasis and rhetorical framing ('REALLY', double question marks, 'clearly emerging') push a reaction rather than convey facts.
Black-and-White Fallacy: Frames the choice as either a Trump supporter or checks and balances, ignoring other possibilities. Flagged: “a Trump Supporter in the Senate when what America needs are strong checks and balances”.
Conspiracy Appeal: Describing a meeting as 'clandestine' implies secret, hidden coordination without evidence.
Exaggeration/Hyperbole: The absolute superlative claims these are the worst nominees ever, beyond what evidence supports. Flagged: “the most radical and unqualified nominees Trump has ever put forth”.
Bandwagon Appeal: Implies that everyone shares the same observation, so the claim must be true. Flagged: “we've all seen how that has happened not just once, but many times now”.
Glittering Generalities: Uses the vague, positive label 'true patriots' as a rhetorical flourish to define who is virtuous and what they must do.
False Urgency: Frames the moment as demanding immediate action to prevent further harm. Flagged: “AT THIS POINT TO MAKE SURE THAT STOPS HAPPENING”.
Paid for by Portland Postfrom 2026-08-31 to 2026-09-072 variantsspend $0–198200–1,998 impressions
🚨 Sen. Susan Collins (R-ME) is backing a requirement that first-time voters show proof of U.S. citizenship while drawing a clear line against mail-in ballot restrictions she says would burden seniors. Speaking on the campaign trail, Collins said she supports the SAVE Act provision for new registrants, stating: "Only Americans should be voting in American elections."
Collins said she opposes a proposed U.S. Postal Service rule that would refuse to deliver absentee ballots in states that have not turned over raw voter rolls to federal authorities, citing concerns about access for Maine's large senior population. She drew a distinction between the two measures, framing the SAVE Act's citizenship check as a one-time, non-burdensome step for first-time registrants only.
Collins became the 50th Republican senator to back the SAVE Act (HR 22), which passed the House 218-213 but faces long odds in the Senate, where it needs 60 votes to advance. Maine voters rejected a referendum requiring photo ID at the polls last November by a margin of 64% to 36%, and Gov. Janet Mills said Collins "caved" to President Trump and is "supporting efforts to rig the rules and silence voters."
Collins is the only Republican senator seeking re-election in a state carried by then-Vice President Kamala Harris in 2024. Do you think requiring proof of citizenship for first-time voter registration is a reasonable safeguard or an unnecessary barrier? 👇
#SAVEAct #SusanCollins #VoterID #Maine #ElectionIntegrity #Breaking
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