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276 ads analyzed · 137 use a rhetorical technique, most often loaded language and glittering generalities.
The words doing the persuading
From the Pappas side · Paid for by WINSENATE“When John Sununu started selling access in Washington, he sold us out in New Hampshire.”Loaded LanguageSee this ad →
From the Sununu side · Paid for by Sentinel Action Fund“…says he works for New Hampshire. But his record says otherwise:
🤯 Cash payments to illegal immigrants
🤯 Amnesty for millions—even convicted criminals
Pappas is good for criminal illegals.…”Loaded LanguageSee this ad →
Chris Pappas (Democrat) and John Sununu (Republican) are the nominees for New Hampshire's U.S. Senate seat in the November 3, 2026 general election. By their latest FEC reports, Chris Pappas's campaign had raised $23.7 million (through October 14, 2026) and John Sununu's campaign $5.7 million (through October 14, 2026). Outside groups have reported $3.0 million for Chris Pappas and $32.6 million against; $10.9 million for John Sununu and $22.1 million against. Semblen has analyzed 276 ads in this race; 137 used at least one rhetorical technique, most often loaded language and glittering generalities.
Chris Pappas (DEM), John Sununu (REP).
5 others filed with the FEC; any ads they ran are below. 276 ads analyzed, 137 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-28.
Also on every New Hampshire ballot: 2 statewide ballot measures →The ballot wording and the official arguments, read for rhetorical techniques.
How to vote in New Hampshire
From New Hampshire's official election office. Each line links to the official page it came from.
Registration
Varies by town (6-13 days before at the local clerk); registration also allowed at the polls on Election Day. Same-day registration: at the polling place on Election Day; must be in line by poll close; proof of age, domicile, citizenship and identity requiredSource: sos.nh.gov ↗
Early voting in person
No early voting (NH has no early voting; in-person absentee is only for voters with a qualifying excuse)Source: sos.nh.gov ↗
By mail
Mail voting needs a reason the state accepts (excuse required (out of town, disability, religious observance, work or caregiving, etc.)); request a ballot by Mon, Nov 2 (by mail: 12:00 p.m. the day before the election; in person: 5:00 p.m. the day before); return it by Tue, Nov 3 (received by the town/city/ward clerk by 5:00 p.m. Election Day (mail or delivery agent)) (passed)Source: sos.nh.gov ↗
Election Day
Tue, Nov 3. Polls: varies by town: opens no later than 11 a.m., closes no earlier than 7 p.m. (passed)Source: gc.nh.gov ↗
ID at the polls
Photo ID required (driver's license, state non-driver ID, NH voter ID card, military ID, or US passport/passcard), or identity verified by election officialsSource: sos.nh.gov ↗
Checked October 6, 2026. Rules can change; confirm with the official site before you go.
Something wrong or out of date? Tell us
A person reads every report and fixes errors the same day.
Where they stand
From each campaign's own website, summarised in plain English, with a quote where they gave one; under an issue, Senate votes for those who have cast them. Full detail and sources on each profile: Chris Pappas · John Sununu.
Economy and cost of livingPappas: stated · Sununu: stated
Chris Pappas (DEM)
Pappas says he wants to lower everyday costs for families and small businesses, from utilities to groceries, and make child care, health care and housing more affordable. He says he is working to restore the expanded Child Tax Credit, cut red tape for home building, refund small businesses for Trump tariffs, and expand job training and apprenticeships.
Sununu says he would focus on reducing inflation and lowering the cost of housing, health care and energy for New Hampshire families. He says his campaign is centered on jobs, the economy and affordability.
“focusing like a laser on reducing inflation and lowering the cost of housing, healthcare, and energy.”
Taxes and government spendingPappas: stated · Sununu: stated
Chris Pappas (DEM)
Pappas says he supports restoring the expanded Child Tax Credit, tax cuts for first-time home buyers, and a refundable tax credit for families facing high energy costs. He has also co-introduced a bill to end tax breaks for data centers.
Sununu says he opposed tax increases during his time in Congress and would oppose all middle-class tax hikes. He says he took on government waste in Washington.
Pappas says health care should be a right, not a privilege. He says he wants to build on and strengthen the Affordable Care Act, restore enhanced premium tax credits, protect Medicaid, expand rural health access, and lower prescription drug prices.
“Health care should be a right, not a privilege, for all Americans.”
Social Security and MedicarePappas: stated · Sununu: stated
Chris Pappas (DEM)
Pappas says he opposed Republican budget cuts that he says threatened $500 billion in Medicare cuts. He says he passed the law letting Medicare negotiate lower drug prices and capping insulin at $35, and he supports making Medicare coverage of telehealth permanent.
Immigration and the borderPappas: stated · Sununu: no position
Chris Pappas (DEM)
Pappas says he supports immigration reform that gives hardworking immigrants who follow the rules a path to the American dream, along with a more secure border through better infrastructure and technology. He says ICE should focus on deporting people who are here illegally and are violent or break the law, and he wrote a bill to redirect ICE's $75 billion fund to local law enforcement.
Pappas says he trusts women and their doctors to make health care decisions, and wants to restore and codify the rights established under Roe. He helped pass the Women's Health Protection Act in the House and backs Title X family planning funding, access to IVF and mifepristone.
Pappas says he supports an all-of-the-above energy strategy to lower costs and reach energy independence, along with clean energy investment and action on climate change. He says he wants to keep clean energy tax credits, opposes rolling back air and water protections, and wants data centers to pay their own energy costs.
Crime and policingPappas: stated · Sununu: no position
Chris Pappas (DEM)
Pappas says he has backed funding for police and first responders, including hiring, equipment and training. He led the law that permanently classifies fentanyl-related substances as Schedule I drugs, and supports treatment funding and tougher action on fentanyl trafficking.
Pappas says he wants to invest in public schools and teachers and make college more affordable by expanding Pell grants, supporting tuition-free community college and public universities, and forgiving debt for people entering high-demand careers like nursing. He also backs apprenticeships and has fought to restore federal education funds withheld by the Trump Administration.
Sununu praised the Supreme Court ruling that states can ban transgender athletes from girls' and women's sports. He says protecting those opportunities under Title IX is common sense.
“Title IX was designed to ensure opportunity for women and girls to compete in all levels of sports. Protecting those opportunities is common sense”
Foreign policy and defensePappas: stated · Sununu: no position
Chris Pappas (DEM)
Pappas says America should keep leading globally and support allies. He backs funding for Ukraine and sanctions on Russia, security assistance for Israel, humanitarian aid to Gaza, a ceasefire that returns hostages, and a two-state solution. He also supports the CHIPS Act to compete with China.
Elections and ethics in governmentPappas: stated · Sununu: stated
Chris Pappas (DEM)
Pappas says he called for a ban on stock trading by members of Congress and forced a House vote on it. His campaign site lists an Anti-Corruption Agenda and says he will take on corporate special interests.
Sununu says he pushed to reform surveillance laws and, if elected, would hold government and Big Tech accountable and defend Americans' right to be free from surveillance.
“defend every American’s right to be free from surveillance.”
Something wrong or missing? Each profile has an Accurate? button under every issue; a person reads every note.
Ratings and endorsements
How groups that score Congress rate each candidate, exactly as each group published it, with the year. Below the ratings, each group's 2026 endorsements and the anti-tax pledge, labelled as such. We don't combine or adjust them; the list of groups is fixed and the same in every race. Each is marked national or state: all are national except the state AFL-CIO federations and police lodges. Sources and what each group is on each profile: Chris Pappas · John Sununu.
Taxes and spending
Group
Chris Pappas (DEM)
John Sununu (REP)
National Taxpayers Union(national)A taxpayer group that favors lower taxes and less spending. Scores every Senate and House roll call on taxes, spending and regulation, weighted by importance; a higher score means more votes the way NTU wanted.
Taxpayer Protection Pledge (Americans for Tax Reform)(national)A written promise to Americans for Tax Reform, an anti-tax group, to oppose any increase in income tax rates. Taken almost only by Republicans; signers from ATR's own list.
Heritage Action for America(national)The advocacy arm of the Heritage Foundation, a conservative think tank. Scores votes and co-sponsorships it picks; a higher score means more often siding with Heritage Action.
ACLU(national)The American Civil Liberties Union, a civil-liberties group. Scores votes it picks on civil rights and liberties; a higher score means more often voting the way the ACLU wanted.
American Energy Alliance(national)A free-market energy group that supports oil, gas and coal and opposes climate regulation. Scores energy and climate votes it picks; a higher score means more often siding with AEA.
League of Conservation Voters(national)An environmental group. Scores votes it picks on the environment, climate, energy and public lands; a higher score means more often voting the way LCV wanted.
LCV Action Fund(national)The political arm of the League of Conservation Voters, an environmental group. Endorses candidates it judges pro-environment, mostly Democrats.
ClearPath Action Fund(national)A clean-energy group that backs nuclear, natural gas, hydropower and faster permitting, and endorses Republicans only. The closest energy-side group that publishes endorsements; not a mirror of LCV.
Not endorsed
Not endorsed
Abortion
Group
Chris Pappas (DEM)
John Sununu (REP)
SBA Pro-Life America(national)An anti-abortion group. Grades A+ to F on abortion-related votes it picks; A+ means most often voting the way SBA wanted.
Reproductive Freedom for All(national)An abortion-rights group, formerly NARAL Pro-Choice America. Scores abortion and reproductive-health votes it picks; a higher score means more often voting the way it wanted.
Reproductive Freedom for All (2026 endorsements)(national)The abortion-rights group formerly called NARAL Pro-Choice America. Endorses candidates who support abortion rights; listed here from its own 2026 list.
AFL-CIO Legislative Scorecard(national)The AFL-CIO, the largest federation of U.S. labor unions. Scores key votes it picks on workers and the economy; a higher score means more often voting the way the unions wanted.
Club for Growth(national)A free-market group that favors lower taxes, less spending and less regulation. Scores economic votes it picks (17 Senate and 19 House votes in 2025); a higher score means more often voting the way the Club wanted.
U.S. Chamber of Commerce(national)The largest U.S. business lobby. Endorses candidates it judges pro-business, mostly Republicans.
Not endorsed
Not endorsed
AFL-CIO (state federation)(state)State federations of the AFL-CIO, the largest U.S. union federation, endorse in their state's Senate race, mostly Democrats.
NRA Political Victory Fund (NRA-PVF)(national)The National Rifle Association's political arm, which opposes most gun restrictions. Grades A+ to F from voting records, public statements and its own questionnaire, without publishing what each grade rests on; AQ means a grade from the questionnaire alone.
Brady(national)Brady (the Brady Campaign and Brady PAC), a gun-violence-prevention group. Endorses candidates who back gun-safety laws; it does not publish a rating of every member.
Giffords PAC(national)The political arm of Giffords, a gun-violence-prevention group founded by former Rep. Gabby Giffords. Endorses candidates who back gun-safety laws; it does not publish a rating of every member.
Something wrong? Each profile has an Accurate? button under the ratings; a person reads every note.
Got a political text?
Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.
Findings
As of 2026-10-28. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
276 (Meta 239, YouTube 37) · started running between 2026-01-23 and 2026-10-26
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
How New Hampshire compares
50% of the ads here use at least one rhetorical technique, 4th highest of 14 Senate races.
Ads here run a median of 54 words, among the longest of these races. Across all races, longer ads are flagged more often.
Chris Pappas won. Get what Chris Pappas says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
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Each side is the campaign plus the groups backing it. How a group is placed is explained below the table.
Side
Ads
With at least one technique
Most common
Pappas (D)
188
87 of 188 (46%)
Loaded Language (62), Glittering Generalities (31), Name Calling (19)
Pappas's campaign
176
83 of 176 (47%)
Loaded Language (59), Glittering Generalities (31), Name Calling (18)
1 group backing Pappas
12
4 of 12 (33%)
Loaded Language (3), Appeal to Fear (1), Name Calling (1)
Sununu (R)
46
35 of 46 (76%)
Glittering Generalities (20), Name Calling (18), Loaded Language (16)
Sununu's campaign
2
1 of 2
Card Stacking (1), Glittering Generalities (1), Name Calling (1)
5 groups backing Sununu
44
34 of 44 (77%)
Glittering Generalities (19), Name Calling (17), Loaded Language (16)
Not placed on a side (10 sponsors)
42
15 of 42 (36%)
Glittering Generalities (9), Loaded Language (6), Name Calling (4)
Read this before comparing the sides. Ads that attack an opponent use these techniques far more often than ads that introduce a candidate, whoever runs them, so the side running more attack ads shows a higher share. A technique is about wording, not about whether an ad is true. These are online ads only (Meta and YouTube), not television.
How a group is placed: by its own filings with the Federal Election Commission. A group is with a candidate when it reported spending to support that candidate, or to oppose the other one in the general election. The parties' own committees are with their nominee. Spending against a candidate in a primary places a group nowhere, and neither does our reading of its ads: a group with no such filing is listed as not placed. The sponsor table gives the reason for each.
Decide what counts
Not everyone would call every technique a problem. Untick the ones you'd call ordinary persuasion and the count updates.
50% of the 276 ads here use at least one of the techniques ticked below (137 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 32% of ads.
The words doing the work
The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.
agendain 14 ads· e.g. “reckless agenda”, “extreme agenda”
corruptionin 14 ads· e.g. “clear out the corruption”, “stop the corruption”
corporatein 11 ads· e.g. “corporate special interests rigging the system”, “serving corporate special interests instead of New Hampshire families”
special interestin 10 ads· e.g. “corporate special interests rigging the system”, “serving corporate special interests instead of New Hampshire families”
trumpin 9 ads· e.g. “Trump lied”, “extremists like Trump and Elon Musk”
corporate specialin 8 ads· e.g. “corporate special interests rigging the system”, “serving corporate special interests instead of New Hampshire families”
MAGAin 7 ads· e.g. “MAGA machine”, “MAGA billionaires”
systemin 7 ads· e.g. “rigging the system”, “corporate special interests rigging the system”
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
SLF PAC— $12.5M opposing Pappas
· 5 ads on this pageLargest donors:
ONE NATION $70.7M (28%) (an organization: its own funders aren't reported to the FEC); Miriam Adelson $30.0M (12%), Adelson Drug Clinic, Physician; Stephen A Schwarzman $17.0M (7%), Blackstone, Chairman & CEO; Paul Elliott Singer $14.5M (6%), EMC, President; Elon Musk $10.0M (4%), Space Exploration Technologies Corp., CEONO GOING BACK PAC INC.— $11.5M opposing PappasAMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION— $6.2M opposing Pappas
· 6 ads on this pageLargest donors:
KOCH INC $30.0M (33%) (an organization: its own funders aren't reported to the FEC); STAND TOGETHER INC. $20.0M (22%) (an organization: its own funders aren't reported to the FEC); Jim C Walton $7.0M (8%), Self-Employed, Philanthropist; S Robson Walton $7.0M (8%), Retired, Retired; STAND TOGETHER CHAMBER OF COMMERCE INC $6.5M (7%) (an organization: its own funders aren't reported to the FEC)THE SENTINEL ACTION FUND— $1.5M opposing Pappas
· 3 ads on this pageLargest donors:
RESTORATION OF AMERICA PAC $3.0M (18%); LEXINGTON FUND $1.5M (9%) (an organization: its own funders aren't reported to the FEC); TOWNSEND SIX CORP. $1.2M (8%) (an organization: its own funders aren't reported to the FEC); RIGHT VOTE INC. $1.0M (6%) (an organization: its own funders aren't reported to the FEC); Paul Singer $750K (5%), Elliott Management Corp., PrincipalWINSENATE— $804K supporting Pappas
· 12 ads on this pageLargest donors:
SMP $4.1M (100%) (its largest donors: MAJORITY FORWARD $61.0M, an organization; Fred Eychaner $9.0M; DEMOCRACY PAC $9.0M)and 15 more
WINSENATE— $18.1M opposing Sununu
· 12 ads on this pageLargest donors:
SMP $4.1M (100%) (its largest donors: MAJORITY FORWARD $61.0M, an organization; Fred Eychaner $9.0M; DEMOCRACY PAC $9.0M)AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION— $6.5M supporting Sununu
· 6 ads on this pageLargest donors:
KOCH INC $30.0M (33%) (an organization: its own funders aren't reported to the FEC); STAND TOGETHER INC. $20.0M (22%) (an organization: its own funders aren't reported to the FEC); Jim C Walton $7.0M (8%), Self-Employed, Philanthropist; S Robson Walton $7.0M (8%), Retired, Retired; STAND TOGETHER CHAMBER OF COMMERCE INC $6.5M (7%) (an organization: its own funders aren't reported to the FEC)NO GOING BACK PAC INC.— $2.7M supporting SununuAMERICAN CENTER PAC— $2.0M opposing SununuLCV VICTORY FUND— $1.4M opposing SununuLargest donors:
LEAGUE OF CONSERVATION VOTERS, INC. $18.0M (81%) (an organization: its own funders aren't reported to the FEC); Amos Hostetter $600K (3%), Pilot House Associates LLC, Chairman; DEMOCRACY PAC $500K (2%); Giovanna Randall $375K (2%), Randall Apparel, Designer; Eric Laufer $375K (2%), Laufer Wind Group, Film Producerand 17 more
Bundled through PACs
none reported · FEC bulk data of 2026-11-01
67 PACs gave directly — alphabetical; the legal limit is $5,000 per election
ALABAMA FIRST PAC $10K
ALLSTATE INSURANCE COMPANY PAC $5,000
AMERICAN EXCELLENCE PAC $10K
AMERICAN HOTEL AND LODGING ASSOCIATION POLITICAL ACTION COMM $2,500
ARKANSAS FOR LEADERSHIP POLITICAL ACTION COMMITTEE (ARKPAC) $10K
BADLANDS PAC $5,000
BEST AT BRINGING ENTREPRENEURIAL RESULTS NEVER IMAGINED OR E $10K
BIG SKY OPPORTUNITY PAC $5,000
BLUEGRASS COMMITTEE $1,000
BOSTON SCIENTIFIC CORPORATION POLITICAL ACTION COMMITTEE (BS $5,000
BUILDING UP DEMOCRACY'S DREAM $5,000
CAMPAIGN FOR WORKING FAMILIES $3,000
CHAMBER OF COMMERCE OF THE UNITED STATES OF AMERICA PAC (US $5,000
CITIZENS UNITED $5,000
COMMON SENSE FOR AMERICA PAC $10K
COMMON VALUES PAC $10K
CONSERVATIVES HARVESTING SUCCESS PAC $5,000
CONTINUING AMERICA'S STRENGTH AND SECURITY PAC $5,000
DENALI LEADERSHIP PAC $5,000
DIRIGO PAC $10K
ENERGY MARKETERS OF AMERICA SMALL BUSINESS COMMITTEE PAC (EM $2,500
EXXON MOBIL CORPORATION POLITICAL ACTION COMMITTEE (EXXONMOB $2,500
FREE STATE PAC $10K
FREEDOM FUND $10K
FRELINGHUYSEN FOR CONGRESS $4,000
FUND FOR AMERICA'S FUTURE $5,000
GW PAC $2,500
HIGGINBOTHAM INSURANCE AGENCY INC. POLITICAL ACTION COMMITT $2,000
JOBS FREEDOM AND SECURITY PAC $10K
JOBS OPPORTUNITIES AND EDUCATION PAC (JOE-PAC) $5,000
JOBS OPPORTUNITY NOW POLITICAL ACTION COMMITTEE $10K
KOCH INC. POLITICAL ACTION COMMITTEE (KOCHPAC) $5,000
LEADERSHIP AND ACCOUNTABILITY ARE NATIONAL KEYS PAC $10K
LETS GET TO WORK PAC $5,000
LPL FINANCIAL LLC POLITICAL ACTION COMMITTEE (LPL PAC) $5,000
MAKING A RESPONSIBLE STAND FOR HOUSEHOLDS IN AMERICA PAC $5,000
MASSACHUSETTS MUTUAL LIFE INSURANCE COMPANY POLITICAL ACTION $5,000
NATIONAL SHOOTING SPORTS FOUNDATION INC. POLITICAL ACTION C $2,500
NEBRASKA SANDHILLS PAC $10K
OORAH! POLITICAL ACTION COMMITTEE $10K
PANCAKE POLITICAL ACTION COMMITTEE $7,000
PENNSYLVANIA HONOR $10K
PINNACLE WEST CAPITAL CORPORATION PAC $5,000
QSR LEADERS POLITICAL ACTION COMMITTEE INC $7,000
RELY ON YOUR BELIEFS FUND $2,500
REPUBLICAN MAJORITY FUND $10K
RESPONSIBILITY AND FREEDOM WORK PAC (RFWPAC) $10K
RUTH WARD FOR SENATE $500
SENATE EAGLE PAC $10K
SEND IN THE SEAL PAC $5,000
SOUTHWEST AIRLINES CO. POLITICAL ACTION COMMITTEE (SWAPAC) $5,000
SPECIALTY EQUIPMENT MARKET ASSOCIATION & PERFORMANCE RACING $5,000
STEER PAC $10K
TAX CUTS & JOBS PAC $2,500
THE COUNCIL OF INSURANCE AGENTS & BROKERS POLITICAL ACTION C $10K
THE GOLDMAN SACHS GROUP INC. POLITICAL ACTION COMMITTEE $10K
THE HAWKEYE PAC $5,000
THE PETER NORBECK LEADERSHIP PAC $10K
THE TRAVELERS COMPANIES INC. POLITICAL ACTION COMMITTEE (T- $2,500
THOROUGHBRED PAC $2,500
TOMORROW IS MEANINGFUL PAC $10K
TRUE NORTH PAC $10K
VERIZON COMMUNICATIONS INC. POLITICAL ACTION COMMITTEE (VER $2,500
WESTERN ALLIANCE BANCORPORATION POLITICAL ACTION COMMITTEE ( $2,500
WHOLESALE & SPECIALTY INSURANCE ASSOCIATION (WSIA) PAC $5,000
Paid for by Metric Media LLCfrom 2026-10-26spend $0–993,000–3,999 impressions
Steve Cortes of CatholicVote criticized Chris Pappas over his 2021 appearance at a drag story hour event in Derry and his voting record on transgender issues.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Chris Pappas for Senatefrom 2026-10-266 variantsspend $0–5941,500–6,994 impressions
🚨 FINAL DEADLINE: Midnight Saturday.
This is it: our last fundraising deadline before Election Day. After October 31st there are just three days until voters head to the polls, and there’s no more time to raise what we need.
The GOP is outspending us 3-to-1 on the air, running attack ads around the clock in New Hampshire to drown out our campaign. We’re going up against extremists like Trump and Elon Musk, and if our opponent wins, Republicans get one step closer to holding the Senate and rubber stamping Trump’s reckless agenda for two more years.
We set our most ambitious goal of the campaign this month: $2 million raised from ads like these. We’re down to the final hours, and we’re not there yet.
This is our last ask before Election Day. Every dollar raised by midnight Saturday goes straight into reaching voters in the final 72 hours. Chip in now, and help us hit our $2M goal.
Quotes language that uses Name Calling. · not counted
Chris Pappas won. Get what Chris Pappas says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Paid for by Chris Pappas for Senatefrom 2026-10-266 variantsspend $0–5940–594 impressions
🚨 Flipping the Senate starts in New Hampshire, and right now we’re falling short of the goal we need to do it.
Sununu and national Republicans are pouring dark money into the state to drown out our campaign. Nearly 90% of Granite Staters vote on Election Day itself, so this race will be won or lost in the final days.
That’s what our $2 million goal is for: reaching every voter we can before they head to the polls. October 31st is our last fundraising deadline before Election Day, and we’re not there yet.
Can you chip in any amount before midnight Saturday to help us win this race?
Paid for by Metric Media LLCfrom 2026-10-26spend $200–29910,000–14,999 impressions
Steve Cortes criticized Chris Pappas for opposing a law expanding ICE funding. Pappas later proposed moving that money to local law enforcement programs, according to a press release from his office.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by NRSCfrom 2026-10-25spend $200–29920,000–24,999 impressions
New Hampshire voters have a clear decision to make. John Sununu is an independent voice who puts our state first and will protect local families. Chris Pappas voted with Pelosi and D.C. bosses 99% of the time. Make your plan to vote for John Sununu today!
Black-and-White Fallacy: Frames the election as a single stark choice, implying only two options. Flagged: “a clear decision to make”.
Glittering Generalities: Uses vague, positive phrases that sound noble without any specific substance. Flagged: “puts our state first and will protect local families”.
Name Calling: Labels the opponent's colleagues as 'D.C. bosses' to discredit him by association, implying he is controlled by them. Flagged: “Pelosi and D.C. bosses”.
Paid for by Chris Pappas for Senatefrom 2026-10-258 variantsspend $0–792200–2,592 impressions
Hi, it’s Vice President Kamala Harris. Let me tell you why I’m so proud to endorse Chris Pappas for Senate in New Hampshire.
Chris Pappas is the fighter Granite State families need to take on rising costs, rampant corruption in Washington, and Donald Trump’s reckless administration.
Chris knows how to get things done. Time and again he has delivered for Granite Staters by taking on corruption, focusing on lower costs, and protecting fundamental freedoms.
The outcome of this race could determine our ability to deliver for working families.
Please donate to Chris’s campaign today so he can get his message out to as many New Hampshire voters as possible before Election Day.
Loaded Language: Emotionally charged words like 'rampant corruption' and 'reckless administration' are used to provoke a reaction rather than state facts.
Glittering Generalities: Vague positive framing of Pappas as 'the fighter' families 'need' carries no specific substance.
Paid for by NRSCfrom 2026-10-25spend $0–999,000–9,999 impressions
Chris Pappas spent eight years in Congress attempting little and accomplishing less, while repeatedly voting for higher taxes and government shutdowns. Even Pappas admitted it might be time to change the players in Washington. Vote against Chris Pappas on 11/3.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Chris Pappas for Senatefrom 2026-10-259 variantsspend $0–891200–2,691 impressions
Hi, it’s Vice President Kamala Harris.
The United States Senate is our most critical line of defense to put a real check on Donald Trump’s power, protect our democracy, and build an economy where everyone has a real shot.
And we can’t flip the Senate without winning in New Hampshire.
That is why I am so proud to endorse Chris Pappas in his race for the U.S. Senate in New Hampshire.
The stakes could not be higher. Will you join me and make a contribution to power Chris’s campaign in these final days?
no techniques found
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