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473 ads analyzed · 232 use a rhetorical technique, most often loaded language and name calling.
The words doing the persuading
From the El-Sayed side · Paid for by Abdul for U.S. Senate“👋 It’s Bernie Sanders. AIPAC and other billionaire-funded super PACs are preparing to spend tens of millions of dollars to defeat Dr. Abdul El-Sayed in the Michigan U.S. Senate race.
Why are they so determined to…”Loaded LanguageSee this ad →
From the Rogers side · Paid for by SLF PAC“…wants to defund the police and let criminals out of jail early.
Abdul El-Sayed is a DANGEROUS choice for the Senate.”Loaded LanguageSee this ad →
Abdul El-Sayed (Democrat) and Mike Rogers (Republican) are the nominees for Michigan's U.S. Senate seat in the November 3, 2026 general election. By their latest FEC reports, Abdul El-Sayed's campaign had raised $53.8 million (through October 14, 2026) and Mike Rogers's campaign $23.0 million (through October 22, 2026). Outside groups have reported $42.8 million for Abdul El-Sayed and $153.8 million against; $51.5 million for Mike Rogers and $54.1 million against. Semblen has analyzed 473 ads in this race; 232 used at least one rhetorical technique, most often loaded language and name calling. Their October 21, 2026 debate (WXYZ-TV Detroit) is analyzed answer by answer on its own page. Their October 8, 2026 debate (WOOD TV8 / NewsNation) is analyzed answer by answer on its own page. Mike Rogers declined the September 15, 2026 forum (FOX 2 Detroit); Abdul El-Sayed's answers are analyzed on the forum's own page. The Detroit Free Press has endorsed Abdul El-Sayed and The Detroit News has endorsed Mike Rogers.
Abdul El-Sayed (DEM), Mike Rogers (REP).
8 others filed with the FEC; any ads they ran are below. 473 ads analyzed, 232 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-11-03. 52 ads from other advertisers shown separately below.
Also on every Michigan ballot: 2 statewide ballot measures →The ballot wording and the official arguments, read for rhetorical techniques.
How to vote in Michigan
From Michigan's official election office. Each line links to the official page it came from.
Registration
Register by Mon, Oct 19 (online/mail: received or postmarked 15 days before (Oct 19); after that, in person at local clerk with proof of residency through 8 p.m. Election Day). Same-day registration: in person at local clerk's office (not polling place) with proof of residency, in line by 8 p.m. (passed)Source: michigan.gov ↗
Early voting in person
Sat, Oct 24 to Sun, Nov 1 (mandatory period begins second Saturday before Election Day; communities may start as early as the 29th day before (Oct 5)) (passed)Source: michigan.gov ↗
By mail
Anyone can vote by mail; request a ballot by Fri, Oct 30 (online/mail: received by 5 p.m. Friday before (Oct 30); in person at clerk: 4 p.m. Monday Nov 2); return it by Tue, Nov 3 (received by clerk by 8 p.m. Election Day; military/overseas postmarked by Election Day and received within 6 days) (passed)Source: michigan.gov ↗
Checked October 6, 2026. Rules can change; confirm with the official site before you go.
Something wrong or out of date? Tell us
A person reads every report and fixes errors the same day.
Where they stand
From each campaign's own website, summarised in plain English, with a quote where they gave one; under an issue, Senate votes for those who have cast them. Full detail and sources on each profile: Abdul El-Sayed · Mike Rogers.
Economy and cost of livingEl-Sayed: stated · Rogers: stated
Abdul El-Sayed (DEM)
El-Sayed says he wants an economy built for working people: he would fight corporate tax breaks, back the right to join a union and a fair wage, and abolish medical debt. He also supports targeted, temporary tariffs to protect Michigan manufacturing, and a strong Federal Trade Commission to enforce anti-monopoly laws and stop price-gouging.
“I believe that one good job should pay enough to raise a family.”
Rogers says he wants to bring manufacturing jobs back to Michigan and lower the cost of gas, groceries and prescription drugs. His housing plan would also roll back regulations he says raised housing costs.
Taxes and government spendingEl-Sayed: stated · Rogers: stated
Abdul El-Sayed (DEM)
El-Sayed says he supports taxing billionaire wealth, taxing capital gains and inheritances over $1 million like ordinary income, and raising the marginal rate on earnings over $1 million. He also wants a cost-of-living exemption on federal taxes up to $50,000, and says the revenue could fund Medicare for All, teacher pay, childcare caps and cash transfers.
Rogers's housing plan would make 100% of new construction tax-free in new residential housing zones and expand tax-free 529 savings accounts so they can be used for college, vocational training and a first home down payment. It would also help cover a family's first year of property taxes.
El-Sayed says he wants Medicare for All, covering everyone including vision, dental and hearing, with no premiums, copays or deductibles. He also wants to abolish medical debt, expand the drug price negotiation law, ban pharmacy benefit managers, and break up healthcare monopolies.
“I will fight to expand Medicare to cover all necessary healthcare, including vision, dental, and hearing, and extend it to every single American from cradle to grave without premiums, copays, or deductibles.”
Rogers says he would fine hospitals and insurers that don't post real prices publicly, and require insurers to report denial rates, approval times and appeal outcomes, with penalties for excessive denials or delays. He also wants to expand Trump Rx to bring down drug prices and speed up approval of lower-cost generic drugs.
“You deserve to know the price before you get the bill.”
Social Security and MedicareEl-Sayed: stated · Rogers: stated
Abdul El-Sayed (DEM)
El-Sayed says he would end Medicare premiums, deductibles and co-pays, lift the Social Security payroll tax cap, end taxes on Social Security benefits, and repeal the WEP and GPO rules that cut benefits for public employees. He also proposes a federal framework for state property tax freezes for seniors 65 and older, and more funding for home-based care.
Immigration and the borderEl-Sayed: stated · Rogers: no position
Abdul El-Sayed (DEM)
El-Sayed says he would abolish ICE and replace it with a new enforcement structure, while still supporting a secure border. He would redirect ICE funds to build immigration courts and a clear path to citizenship for people stuck in limbo, and pass the Farm Workforce Modernization Act to give farmworkers a path to legal status.
“I believe in a safe, secure border and immigration enforcement–but under a new organizational structure that puts basic human dignity and deference to the rule of law first.”
El-Sayed says he would fight to write the rights once protected by Roe v. Wade into federal law. He says healthcare decisions, including reproductive care, should be made only by a patient and their doctor, and he opposes criminalizing medications or cutting funds to stop providers.
“I’ll fight to codify the rights once protected by Roe v. Wade into federal law.”
Energy and climateEl-Sayed: stated · Rogers: stated
Abdul El-Sayed (DEM)
El-Sayed says he would fight for a pathway to 100% renewable energy built on solar, wind, battery storage and union jobs. He would also write the EPA's Endangerment Finding into law, strengthen air quality standards, and shut down the Line 5 pipeline.
“I’ll fight for a pathway to 100% renewable energy.”
Crime and policingEl-Sayed: no position · Rogers: no position
Abdul El-Sayed (DEM)
No stated position on their website.
Mike Rogers (REP)
No stated position on their website.
EducationEl-Sayed: stated · Rogers: stated
Abdul El-Sayed (DEM)
El-Sayed says he supports universal childcare and pre-K, a $60,000 minimum teacher salary, full funding of the special education law (IDEA), and tuition-free, debt-free college or apprenticeship paths. He opposes vouchers and efforts to gut the Department of Education.
Rogers says he wants to prioritize "education not indoctrination" to set kids up for success. His housing plan also expands 529 accounts to cover college and vocational training.
“setting our kids up for success by prioritizing education not indoctrination”
Foreign policy and defenseEl-Sayed: stated · Rogers: stated
Abdul El-Sayed (DEM)
El-Sayed says he opposes the war in Iran and wants an immediate end to it, preferring diplomacy to stop a nuclear-armed Iran. He supports an arms embargo on Israel, ending blank-check military aid to foreign governments, and continued support for Ukraine. He also wants a cooperative rather than arms-race approach to China.
Rogers says he led the House Intelligence Committee to hunt down terrorists and keep Americans safe, and that he will always put America and Michigan first.
Elections and ethics in governmentEl-Sayed: stated · Rogers: no position
Abdul El-Sayed (DEM)
El-Sayed says he would overturn Citizens United, ban outside spending by SuperPACs and similar groups, and support public election funding. He also supports abolishing the filibuster, Supreme Court term limits, nonpartisan federal redistricting, and easier voting, and opposes the SAVE Act.
“I oppose mandatory Voter ID laws like the “SAVE Act” that impose unnecessary barriers to citizens voting.”
Something wrong or missing? Each profile has an Accurate? button under every issue; a person reads every note.
Ratings and endorsements
How groups that score Congress rate each candidate, exactly as each group published it, with the year. Below the ratings, each group's 2026 endorsements and the anti-tax pledge, labelled as such. We don't combine or adjust them; the list of groups is fixed and the same in every race. Each is marked national or state: all are national except the state AFL-CIO federations and police lodges. Sources and what each group is on each profile: Abdul El-Sayed · Mike Rogers.
Abdul El-Sayed has not served in Congress, so the groups that score votes in Congress have no rating for them. They show as "Not rated" below.
Taxes and spending
Group
Abdul El-Sayed (DEM)
Mike Rogers (REP)
National Taxpayers Union(national)A taxpayer group that favors lower taxes and less spending. Scores every Senate and House roll call on taxes, spending and regulation, weighted by importance; a higher score means more votes the way NTU wanted.
Taxpayer Protection Pledge (Americans for Tax Reform)(national)A written promise to Americans for Tax Reform, an anti-tax group, to oppose any increase in income tax rates. Taken almost only by Republicans; signers from ATR's own list.
Not signed
Not signed
Government and civil liberties
Group
Abdul El-Sayed (DEM)
Mike Rogers (REP)
Heritage Action for America(national)The advocacy arm of the Heritage Foundation, a conservative think tank. Scores votes and co-sponsorships it picks; a higher score means more often siding with Heritage Action.
ACLU(national)The American Civil Liberties Union, a civil-liberties group. Scores votes it picks on civil rights and liberties; a higher score means more often voting the way the ACLU wanted.
Not rated
Not rated
Energy and environment
Group
Abdul El-Sayed (DEM)
Mike Rogers (REP)
American Energy Alliance(national)A free-market energy group that supports oil, gas and coal and opposes climate regulation. Scores energy and climate votes it picks; a higher score means more often siding with AEA.
Not rated
Not rated
League of Conservation Voters(national)An environmental group. Scores votes it picks on the environment, climate, energy and public lands; a higher score means more often voting the way LCV wanted.
LCV Action Fund(national)The political arm of the League of Conservation Voters, an environmental group. Endorses candidates it judges pro-environment, mostly Democrats.
ClearPath Action Fund(national)A clean-energy group that backs nuclear, natural gas, hydropower and faster permitting, and endorses Republicans only. The closest energy-side group that publishes endorsements; not a mirror of LCV.
Not endorsed
Not endorsed
Abortion
Group
Abdul El-Sayed (DEM)
Mike Rogers (REP)
SBA Pro-Life America(national)An anti-abortion group. Grades A+ to F on abortion-related votes it picks; A+ means most often voting the way SBA wanted.
Not rated
Not rated
Reproductive Freedom for All(national)An abortion-rights group, formerly NARAL Pro-Choice America. Scores abortion and reproductive-health votes it picks; a higher score means more often voting the way it wanted.
Reproductive Freedom for All (2026 endorsements)(national)The abortion-rights group formerly called NARAL Pro-Choice America. Endorses candidates who support abortion rights; listed here from its own 2026 list.
AFL-CIO Legislative Scorecard(national)The AFL-CIO, the largest federation of U.S. labor unions. Scores key votes it picks on workers and the economy; a higher score means more often voting the way the unions wanted.
Club for Growth(national)A free-market group that favors lower taxes, less spending and less regulation. Scores economic votes it picks (17 Senate and 19 House votes in 2025); a higher score means more often voting the way the Club wanted.
U.S. Chamber of Commerce(national)The largest U.S. business lobby. Endorses candidates it judges pro-business, mostly Republicans.
Not endorsed
Not endorsed
AFL-CIO (state federation)(state)State federations of the AFL-CIO, the largest U.S. union federation, endorse in their state's Senate race, mostly Democrats.
NRA Political Victory Fund (NRA-PVF)(national)The National Rifle Association's political arm, which opposes most gun restrictions. Grades A+ to F from voting records, public statements and its own questionnaire, without publishing what each grade rests on; AQ means a grade from the questionnaire alone.
Brady(national)Brady (the Brady Campaign and Brady PAC), a gun-violence-prevention group. Endorses candidates who back gun-safety laws; it does not publish a rating of every member.
Giffords PAC(national)The political arm of Giffords, a gun-violence-prevention group founded by former Rep. Gabby Giffords. Endorses candidates who back gun-safety laws; it does not publish a rating of every member.
Something wrong? Each profile has an Accurate? button under the ratings; a person reads every note.
Newspaper endorsements
Editorial-board endorsements for the general election from the state's daily papers, linked to each editorial. A paper not listed has not endorsed in this race that we know of.
Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.
Findings
As of 2026-11-03. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
473 (Meta 387, YouTube 86) · started running between 2026-07-10 and 2026-11-02
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
How Michigan compares
49% of the ads here use at least one rhetorical technique, 5th highest of 14 Senate races.
Abdul El-Sayed won. Get what Abdul El-Sayed says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
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Each side is the campaign plus the groups backing it. How a group is placed is explained below the table.
Side
Ads
With at least one technique
Most common
El-Sayed (D)
293
115 of 293 (39%)
Loaded Language (80), Glittering Generalities (50), Name Calling (47)
El-Sayed's campaign
200
94 of 200 (47%)
Loaded Language (66), Glittering Generalities (44), Name Calling (38)
9 groups backing El-Sayed
93
21 of 93 (23%)
Loaded Language (14), Name Calling (9), Glittering Generalities (6)
Rogers (R)
117
92 of 117 (79%)
Appeal to Fear (58), Loaded Language (53), Name Calling (45)
Rogers's campaign
36
25 of 36 (69%)
Appeal to Fear (15), Loaded Language (14), Glittering Generalities (12)
11 groups backing Rogers
81
67 of 81 (83%)
Appeal to Fear (43), Loaded Language (39), Name Calling (34)
Not placed on a side (30 sponsors)
63
25 of 63 (40%)
Glittering Generalities (14), Name Calling (9), Loaded Language (8)
Read this before comparing the sides. Ads that attack an opponent use these techniques far more often than ads that introduce a candidate, whoever runs them, so the side running more attack ads shows a higher share. A technique is about wording, not about whether an ad is true. These are online ads only (Meta and YouTube), not television.
How a group is placed: by its own filings with the Federal Election Commission. A group is with a candidate when it reported spending to support that candidate, or to oppose the other one in the general election. The parties' own committees are with their nominee. Spending against a candidate in a primary places a group nowhere, and neither does our reading of its ads: a group with no such filing is listed as not placed. The sponsor table gives the reason for each.
Decide what counts
Not everyone would call every technique a problem. Untick the ones you'd call ordinary persuasion and the count updates.
49% of the 473 ads here use at least one of the techniques ticked below (232 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 40% of ads.
The words doing the work
The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.
MAGAin 18 ads· e.g. “MAGA extremist Mike Rogers”, “Mike Rogers and his MAGA allies”
extremistin 17 ads· e.g. “extremist”, “MAGA extremist Mike Rogers”
corruptionin 14 ads· e.g. “the disease that is corruption in Washington”, “clear out the corruption”
radicalin 14 ads· e.g. “radical Islamist groups with court-proven Hamas terrorist ties”, “radical”
trumpin 12 ads· e.g. “Trump lied”, “in lockstep with Donald Trump”
dangerousin 11 ads· e.g. “dangerous agenda”, “dangerous, disingenuous, and divisive”
groupin 11 ads· e.g. “radical Islamist groups with court-proven Hamas terrorist ties”, “terrorist group”
riggedin 10 ads· e.g. “rigged economy”, “rigged that way on purpose”
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
SLF PAC— $46.2M opposing El-Sayed
· 37 ads on this pageLargest donors:
ONE NATION $70.7M (28%) (an organization: its own funders aren't reported to the FEC); Miriam Adelson $30.0M (12%), Adelson Drug Clinic, Physician; Stephen A Schwarzman $17.0M (7%), Blackstone, Chairman & CEO; Paul Elliott Singer $14.5M (6%), EMC, President; Elon Musk $10.0M (4%), Space Exploration Technologies Corp., CEONO GOING BACK PAC INC.— $27.5M opposing El-SayedUNITED DEMOCRACY PROJECT ('UDP')— $20.9M opposing El-SayedLargest donors:
AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE $30.0M (28%) (an organization: its own funders aren't reported to the FEC); Paul Singer $2.6M (2%), Elliott Investment Management, Founder; Haim Saban $2.0M (2%), Saban Capital Group, CEO; MANZANITA ACTION FUND $1.6M (2%) (an organization: its own funders aren't reported to the FEC); Marc Rowan $1.5M (1%), Apollo Management, InvestmentsGLCF, INC.— $19.6M opposing El-SayedLargest donors:
Timothy M Dunn $5.0M (64%), Crownquest Operating, Executive; Paul Singer $500K (6%), Elliott Management, Founder/President; TEAM ROGERS $332K (4%) (its largest donors: KEPLER, DAVID E. II $4.5M; Mohammad A Qazi $100K, Ciena Healthcare); Roger Penske $250K (3%), Penske Corp, Chairman/CEO; PENSKE CORPORATION $250K (3%) (an organization: its own funders aren't reported to the FEC)WINSENATE— $12.6M supporting El-Sayed
· 22 ads on this pageLargest donors:
SMP $4.1M (100%) (its largest donors: MAJORITY FORWARD $61.0M, an organization; Fred Eychaner $9.0M; DEMOCRACY PAC $9.0M)and 94 more
WINSENATE— $34.0M opposing Rogers
· 22 ads on this pageLargest donors:
SMP $4.1M (100%) (its largest donors: MAJORITY FORWARD $61.0M, an organization; Fred Eychaner $9.0M; DEMOCRACY PAC $9.0M)AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION— $15.2M supporting Rogers
· 4 ads on this pageLargest donors:
KOCH INC $30.0M (33%) (an organization: its own funders aren't reported to the FEC); STAND TOGETHER INC. $20.0M (22%) (an organization: its own funders aren't reported to the FEC); Jim C Walton $7.0M (8%), Self-Employed, Philanthropist; S Robson Walton $7.0M (8%), Retired, Retired; STAND TOGETHER CHAMBER OF COMMERCE INC $6.5M (7%) (an organization: its own funders aren't reported to the FEC)GLCF, INC.— $10.9M supporting RogersLargest donors:
Timothy M Dunn $5.0M (64%), Crownquest Operating, Executive; Paul Singer $500K (6%), Elliott Management, Founder/President; TEAM ROGERS $332K (4%) (its largest donors: KEPLER, DAVID E. II $4.5M; Mohammad A Qazi $100K, Ciena Healthcare); Roger Penske $250K (3%), Penske Corp, Chairman/CEO; PENSKE CORPORATION $250K (3%) (an organization: its own funders aren't reported to the FEC)NO GOING BACK PAC INC.— $8.2M supporting RogersLOWER COSTS NOW— $5.0M opposing Rogersand 53 more
473 ads, newest first. Video transcripts are shown as the model read them, without caption cues like [music].
Finale | Abdul for Senate
Paid for by Abdul El-Sayed for Senatevideo · 1:00from 2026-11-02
There is a man from Michigan. Who knows how great we once were and how great we can be again. Abdul Abdul Abdul Abdul El-Sayed grew up as Michigan as you get.
Parents worked the auto industry, football, U of M. Became a doctor to help people. The Michigan difference is us.
The audacity to believe that we can change this world. He rebuilt the health department after the politicians tore it down. Got rid of millions of dollars of medical debt.
Got thousands of blessed kids, including me. Abdul has the guts to take all of that on and represent the working class. He's a doctor.
Abdul ain't no politician. No corporate PAC money. Build things in Michigan again.
He took on Trump's war and he'll fight to invest our money right here. That's the Abdul way, baby. This campaign will take on the powerful with three simple ideas.
Money out of politics, money in your pocket, and Medicare for all. The party bosses, the special interests, spent 70 million to stop him. But nothing stops a kid from Michigan.
I'm Abdul El-Sayed, son of Michigan, and I approve this message. You got to respect Abdul because he beat the machine.
Glittering Generalities: Vague, nostalgic praise of national greatness with no concrete meaning. Flagged: “how great we once were and how great we can be again”.
Appeal to Prejudice: Mockingly repeating the candidate's first name to stress his foreignness plays on distrust of his ethnic or religious identity. Flagged: “Abdul Abdul Abdul Abdul El-Sayed”.
Name Calling: Labels the conflict as 'Trump's war' to tie the opponent to a disliked figure rather than argue the issue.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Haley Endorsement
Paid for by Mike Rogers for Senatevideo · 0:30from 2026-11-01
My name's Haley Stevens. I'm a proud Democrat and I am endorsing Mike Rogers for the United States Senate. My vote for Senate is going to be with Mike Rogers and I will tell you why.
Because we have to stand with country. We can't stand with hate. I'm honored to have Haley Stevens support today.
I'm honored to have earned that vote. Martin Luther King said you cannot solve darkness with darkness. You have to solve it with light.
I'm Mike Rogers and I approve this message.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
STEVENS ROGERS
Paid for by Mike Rogers for Senatevideo · 0:37from 2026-11-01
Democratic Congresswoman Haley Stevens is attending a campaign event with the Republicans. Haley Stevens and Mike Rogers just attended services together. Haley Stevens.
They're throwing her support behind Mike Rogers. My name's Haley Stevens. I'm a proud Democrat.
I am endorsing uh Mike Rogers for the United States Senate. And I will tell you why. Because we have to stand with country.
You know, Martin Luther King said, "You cannot solve darkness with darkness. You have to solve it with light. You can't solve hate with hate.
You have to solve it with love.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Follow Abdul El-Sayed in office
Abdul El-Sayed won. Get what Abdul El-Sayed says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Paid for by Mike Rogers for Senatevideo · 0:15from 2026-10-31
I'm Mike Rogers. I know that a decision about a pregnancy is one of the most difficult and personal decisions a woman will make. Michigan voters have already decided the issue and I respect that decision.
In the Senate, I won't do anything to change it.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Choir | Abdul for Senate
Paid for by Abdul El-Sayed for Senatevideo · 0:30from 2026-10-31
$100 million in lies against Abdul El-Sayed. A smear campaign paid for by pharma sellout Mike Rogers DC buddies. This stuff didn't work on me.
It's not going to work on Abdul. Abdul is a kid in the auto industry. The best of Michigan.
Wolverine. He was on football. Became a doctor to help people.
UAW backs Abdul. Nurses, sharers, working people and us. Lower costs.
End the war. Take on that corrupt Washington crowd. I'm Abdul Alid.
I approve this message and I respectfully ask for your vote.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Bedtime duties.
Paid for by Abdul El-Sayed for Senatevideo · 1:43from 2026-10-29
Hey you, mama. Mama, how does it feel coming back to your girls after a few nights away? It's nice.
It's bittersweet when you're gone. You are focused on what you're doing and then you get back and you realize how much you missed. So that's not great, but it's so nice to see them, especially, you know, the the older one, Amen, uh, is curious about the whole thing, but the younger one is like blissfully ignorant to the whole thing.
So that's lovely because she um she's the only person in my life who doesn't ask me about the race. Your relationship with your kids evolves over time. Uh, you know, as soon as they're born, you know, they're going to be the most important people in your life.
And I think there's this thing that happens with dads in particular. You get so excited for them to be born and then you realize that like for the first 6 weeks they give you very little and you're just trying to be a really good supporting actor. Um and and then they smile the first time and it like changes your life.
You know, if I have one political philosophy, it's what would we build if we treated all of our kids like all of our kids? I had this incredible gift of of a peaceful upbringing with a great set of schools, clean air, clean water. My daughters, for the most part, I assume, will have those things.
Not everybody's kids will. And I think there's a responsibility to be fighting to make sure that all of our kids have those things.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Grassroots | Abdul for Senate
Paid for by Abdul El-Sayed for Senatevideo · 0:15from 2026-10-29
A lot of noise out there from the big money. I'm Abdul El-Sayed. My campaign is 100% grassroots.
Not a single dime of corporate money. I'll ban it. Stop congressional stock trading.
Reign in the lobbyists. I approve this message to cut corruption down to size.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Sen. Lisa Blunt Rochester speaks truth to power
Paid for by Abdul El-Sayed for Senatevideo · 1:07from 2026-10-29
If you want to know why these gas prices are so high, it's because politics is doing you. But what this man is doing is saying we are unified. That's right.
Unity. He doesn't just need your vote. He needs your cousin's vote, your auntie's vote, everybody.
You know, because to his point, they're trying to take our vote. You don't see it in your healthcare. You don't see it in your in how you get better.
You don't see it in your pocketbook either. The incentive is not to make you well. together is to keep it going.
After my husband ruptured his Achilles tendon from playing basketball and blood clots went to his heart and lungs and the love of my life passed away. But we need him to come to Washington so we can fight against things like a one big ugly bill. I believe in this country even when it didn't believe in us.
Now, are we going to get him elected to the Senate? I need to really feel down. You need I need to touch touch it and breathe.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Father & Son | Abdul for Senate
Paid for by Abdul El-Sayed for Senatevideo · 0:31from 2026-10-28
to make cars. That's why my dad came to America. People around the world saw Michigan was the place to build.
But we watched it all change. In the '9s, he warned me that when Wall Street has more power than engineers or auto workers, you've got a problem. Those are forgotten dreams and values.
In Washington, big money runs it all now. The people forgotten. But we're going to take it back.
Stop the bad trade deals, lower costs, and take on corruption. It's time to make a change for the last generation and the next. I'm Abdul Alan.
I approve this message because I'll never forget the builders.
Exaggeration/Hyperbole: Claims big money controls everything in Washington, an absolute overstatement beyond the evidence. Flagged: “big money runs it all now”.
Loaded Language: Emotionally charged framing of ordinary people as abandoned to stir resentment. Flagged: “The people forgotten”.
Glittering Generalities: Vague, emotionally uplifting promise to 'take it back' with no specifics.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Come for the apple picking lesson, stay for the healthcare chat. 🍎😋
Paid for by Abdul El-Sayed for Senatevideo · 1:25from 2026-10-28
Got some acidic bite to it. a good apple. A lot of acid at the very top.
Very dense mouth feel. Mhm. Good crisp.
And the sweetness is almost a floral sweetness. I like a good apple. This is from a 172-year heritage orchardist.
Top apple. Jonagold. So, Honeycrisp is like for for basic folks who eat who eat old apples.
Yeah, just eat them anytime. Anytime. I'm not I'm not that into them.
Sorry. So, I know there are a lot of challenges facing farmers in Michigan right now. What is the biggest one for you?
Probably the biggest one has been a struggle is healthcare. And then, you know, there's been a lot of things lately, you know, price of diesel fuel is obviously on everybody's mind. Gasoline the same.
Um it's just caused a big problem. And the first time in my life, last time I ordered diesel fuel, I didn't tell them to fill the tank. I just said, "Give me a half tank." So, let's say I come to this tree.
Yeah. And I'm ready to pick. There are many, many apples.
Which one should I pick? The one that looks good to you. First of all, cuz if it looks good to you, you're you're already into it, you know, you're going to like it.
So, here's my question. Which one looks good to you? We're really grateful for you and thank you for the work that you do, for the jobs that you create, uh for the apples and cider that you provide.
How you like them apples?
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Other advertisers
Paid posts that ran in MI and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.
Good Goose Gazette: news-style page
Paid for by Good Goose Gazettefrom 2026-10-262 variantsspend $0–198200–1,998 impressions
A 2012 letter reportedly signed by Abdul El-Sayed urged Egypt’s then-President Mohamed Morsi to “purge the media and police,” while also expressing concern about his expanded powers.
Morsi was a prominent Islamist and member of the Muslim Brotherhood.
What would you want El-Sayed to explain about the letter today? 👇
Paid for by Good Goose Gazettefrom 2026-10-262 variantsspend $0–198200–1,998 impressions
🚨 Republican Senate nominee and former Rep. Mike Rogers accused Democratic nominee Abdul El-Sayed of repeated dishonesty during Michigan’s Oct. 21 Senate debate.
Rogers questioned El-Sayed’s medical credentials, citizenship and alleged Muslim Brotherhood ties. El-Sayed has an MD but no medical license, and fact-checkers found no evidence of explicit Muslim Brotherhood ties. Reporting reviewed for the debate did not substantiate the citizenship allegation. El-Sayed denies ties to the organization.
What do you make of the exchange? #MichiganSenate #MikeRogers #AbdulElSayed 👇
Paid for by Good Goose Gazettefrom 2026-10-262 variantsspend $0–198200–1,998 impressions
🚨 Republican U.S. Senate nominee and former Rep. Mike Rogers proposed using federal Title I funds for phonics-based, individualized reading support during Michigan’s second Senate debate.
Rogers said the plan would target students between third and fourth grade and older struggling readers. He also called for restoring shop classes. His claims about later outcomes and remediation timelines were not independently substantiated by the cited sources.
What do you make of the proposal? #MichiganSenate #Literacy #EducationPolicy 👇
Paid for by A New Wave Right Newsfrom 2026-10-24spend $0–99100–999 impressions
🚨#NewsAlert: Detroit Newspaper Will No Longer Report on Republican Candidate Mike Rogers
Boy....we are old enough to remember liberals throwing a tantrum on President Trump banning fake news CNN and MSNow from the White House #PresidentTrump
Now they are cheering on a news organization refusing to over a Republican candidate. #demdoublestandards
The Detroit Metro Times announced this week that they will no longer seek comments from the campaign of Republican US Senate candidate Mike Rogers. The newspaper cited "repeated lies and bigoted attacks" targeting Democratic rival Abdul El-Sayed. #DetroitMetroTimes #Michigan
This is the same media who propped up "RUSSIA RUSSIA RUSSIA." The same media who lied to you about Joe Biden's health. The same media that lied to you about Jussie. The same media that lied to you about Hunters's laptop. They once again proved they aren't a "news organization." They are 100% PROPAGANDA. #fakenews
#anewwaverightnews
Repetition: Repeats the phrase 'The same media' and 'RUSSIA' several times to build familiarity and distrust.
Name Calling: Labels the media as liars to discredit it rather than addressing specific reporting. Flagged: “The same media who lied to you about Joe Biden's health”.
Exaggeration/Hyperbole: Absolute claim that the media is entirely propaganda overstates the evidence. Flagged: “100% PROPAGANDA”.
Paid for by Good Goose Gazettefrom 2026-10-203 variantsspend $0–297300–2,997 impressions
Republican U.S. Senate candidate Mike Rogers opened his first Detroit field office Saturday as he seeks support from Black voters.
The office is on Livernois Avenue near Seven Mile Road. Rogers said he has spent more time on Black voter outreach this campaign than during his 2024 Senate run.
He faces Democratic nominee Abdul El-Sayed in the election.
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