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531 ads analyzed · 199 use a rhetorical technique, most often loaded language and name calling.
The words doing the persuading
From the Sullivan side · Paid for by SLF PAC“…a $340,000 salary from a D.C. lobbying firm job as soon as she left Congress.
💰Peltola sold Alaska out for Washington liberals. She cannot be trusted.”Loaded LanguageSee this ad →
From the Peltola side · Paid for by Alaskans for Mary“$10,000 from known Epstein associates. Money from a political insider arrested on charges of sex trafficking and sexual…”Loaded LanguageSee this ad →
Dan Sullivan (Republican) and Mary Peltola (Democrat) are the nominees for Alaska's U.S. Senate seat in the November 3, 2026 general election. Dan Sullivan is the incumbent. By their latest FEC reports, Dan Sullivan's campaign had raised $11.5 million (through October 14, 2026) and Mary Peltola's campaign $36.9 million (through October 14, 2026). Outside groups have reported $11.8 million for Dan Sullivan and $39.8 million against; $11.3 million for Mary Peltola and $42.4 million against. Semblen has analyzed 531 ads in this race; 199 used at least one rhetorical technique, most often loaded language and name calling. Their October 15, 2026 debate (Alaska Public Media / KTUU / KTOO) is analyzed answer by answer on its own page.
Dan Sullivan (REP, incumbent), Mary Peltola (DEM).
1 other filed with the FEC; any ads they ran are below. 531 ads analyzed, 199 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-30. 1 ad from other advertisers shown separately below.
Anyone can vote by mail; request a ballot by Sat, Oct 24 (by-mail application must be received; online/fax delivery deadline Nov 2); return it by Tue, Nov 3 (postmarked on or before Election Day, received by Nov 13 (domestic); in person by 8:00 pm Election Day) (passed)Source: elections.alaska.gov ↗Source: elections.alaska.gov ↗
One ID: voter card, driver's license, state ID, photo ID, birth certificate, passport, or hunting/fishing license. Or a utility bill, bank statement, paycheck or government document showing name and address. Without ID, the voter casts a questioned ballotSource: akleg.gov ↗
Checked October 6, 2026. Rules can change; confirm with the official site before you go.
Something wrong or out of date? Tell us
A person reads every report and fixes errors the same day.
Where they stand
From each campaign's own website, summarised in plain English, with a quote where they gave one; under an issue, Senate votes for those who have cast them. Full detail and sources on each profile: Dan Sullivan · Mary Peltola.
Economy and cost of livingSullivan: stated · Peltola: stated
Dan Sullivan (REP, incumbent)
Sullivan says he wants to expand Alaska's resource economy and the jobs that come with it, through what he calls the "Alaska Comeback": more energy production, a military build-up, and a large infrastructure buildout. He also backs the Alaska LNG project, which he says will create 10,000+ jobs.
“to revitalize energy production, rebuild our military, undertake a historic infrastructure buildout, and create thousands of jobs for the benefit of our children and grandchildren.”
Peltola says she would ban price gouging, block mergers that reduce competition among grocery chains, and restore Bypass Mail funding to lower rural shipping costs. She also says she would create an Essential Freight Service and pass right-to-repair laws.
“Mary will fight to ban price gouging once and for all, halting corporate greed and inflation, and stopping companies from using natural disasters, emergencies, and supply shortages to rip off Alaskans in need.”
Taxes and government spendingSullivan: stated · Peltola: stated
Dan Sullivan (REP, incumbent)
Sullivan points to passing the biggest tax cut in American history as part of his record. He says he wants regulatory certainty for resource industries.
Peltola says she would end federal income tax for working and middle-class Alaskans earning under $92,000 a year, paid for by raising taxes on millionaires and billionaires. She also supports an expanded Child Tax Credit of $3,600 per child under six and $3,000 for ages 6-17.
Sullivan says he has secured historic investments in Alaska's health care system. He highlights Rural Health Transformation Program funding for Ketchikan programs.
Peltola's stated health plans focus on veterans. She says she would restore the VA clinical workforce, modernize VA facilities and records, and expand mental health care for veterans.
Energy and climateSullivan: stated · Peltola: stated
Dan Sullivan (REP, incumbent)
Sullivan says he backs an all-of-the-above energy strategy and wants more Alaska oil, gas and mining development. He introduced the Alaska's Right to Produce Act 2.0 to protect the opening of the ANWR Coastal Plain and NPR-A from a future lock-up. He also champions the Alaska LNG project and has called for a diesel export moratorium.
“Alaskans have a right to produce our own energy and grow our economy.”
Peltola says she would back more Alaska oil and gas development, including the Alaska LNG pipeline, more in-state refining, and permitting reform. She also says she would restore federal tax credits for solar, wind and hydropower, and fund grid upgrades, geothermal, biomass and small modular nuclear reactors.
Crime and policingSullivan: stated · Peltola: no position
Dan Sullivan (REP, incumbent)
Sullivan says that as Alaska Attorney General he led a statewide campaign against domestic violence and sexual assault. He authored the POWER Act, which he says has helped thousands of survivors get legal services.
Foreign policy and defenseSullivan: stated · Peltola: stated
Dan Sullivan (REP, incumbent)
Sullivan describes himself as a strong national defense advocate. He says he wants to build a strong and capable military and points to the largest military build-up in Alaska's history and record Coast Guard budgets. He introduced the Jimmy Lai Hong Kong Political Prisoner Accountability Act.
Peltola says she would raise servicemember pay, protect and expand the Overseas Cost of Living Allowance, and fund a monthly transition stipend of up to $2,000 for recently separated veterans. She also says she would pass laws to crack down on foreign influence in politics and ban federal officials from accepting gifts from foreign governments.
Peltola says she would push for 12-year term limits in Congress and a ban on stock trading by members. She also supports the DISCLOSE Act and a constitutional amendment overturning Citizens United.
“Mary will fight for 12 year term limits in Congress”
Something wrong or missing? Each profile has an Accurate? button under every issue; a person reads every note.
Ratings and endorsements
How groups that score Congress rate each candidate, exactly as each group published it, with the year. Below the ratings, each group's 2026 endorsements and the anti-tax pledge, labelled as such. We don't combine or adjust them; the list of groups is fixed and the same in every race. Each is marked national or state: all are national except the state AFL-CIO federations and police lodges. Sources and what each group is on each profile: Dan Sullivan · Mary Peltola.
Taxes and spending
Group
Dan Sullivan (REP)
Mary Peltola (DEM)
National Taxpayers Union(national)A taxpayer group that favors lower taxes and less spending. Scores every Senate and House roll call on taxes, spending and regulation, weighted by importance; a higher score means more votes the way NTU wanted.
Taxpayer Protection Pledge (Americans for Tax Reform)(national)A written promise to Americans for Tax Reform, an anti-tax group, to oppose any increase in income tax rates. Taken almost only by Republicans; signers from ATR's own list.
Heritage Action for America(national)The advocacy arm of the Heritage Foundation, a conservative think tank. Scores votes and co-sponsorships it picks; a higher score means more often siding with Heritage Action.
ACLU(national)The American Civil Liberties Union, a civil-liberties group. Scores votes it picks on civil rights and liberties; a higher score means more often voting the way the ACLU wanted.
American Energy Alliance(national)A free-market energy group that supports oil, gas and coal and opposes climate regulation. Scores energy and climate votes it picks; a higher score means more often siding with AEA.
League of Conservation Voters(national)An environmental group. Scores votes it picks on the environment, climate, energy and public lands; a higher score means more often voting the way LCV wanted.
LCV Action Fund(national)The political arm of the League of Conservation Voters, an environmental group. Endorses candidates it judges pro-environment, mostly Democrats.
Not endorsed
Not endorsed
ClearPath Action Fund(national)A clean-energy group that backs nuclear, natural gas, hydropower and faster permitting, and endorses Republicans only. The closest energy-side group that publishes endorsements; not a mirror of LCV.
Not endorsed
Not endorsed
Abortion
Group
Dan Sullivan (REP)
Mary Peltola (DEM)
SBA Pro-Life America(national)An anti-abortion group. Grades A+ to F on abortion-related votes it picks; A+ means most often voting the way SBA wanted.
Reproductive Freedom for All(national)An abortion-rights group, formerly NARAL Pro-Choice America. Scores abortion and reproductive-health votes it picks; a higher score means more often voting the way it wanted.
Reproductive Freedom for All (2026 endorsements)(national)The abortion-rights group formerly called NARAL Pro-Choice America. Endorses candidates who support abortion rights; listed here from its own 2026 list.
AFL-CIO Legislative Scorecard(national)The AFL-CIO, the largest federation of U.S. labor unions. Scores key votes it picks on workers and the economy; a higher score means more often voting the way the unions wanted.
Club for Growth(national)A free-market group that favors lower taxes, less spending and less regulation. Scores economic votes it picks (17 Senate and 19 House votes in 2025); a higher score means more often voting the way the Club wanted.
AFL-CIO (state federation)(state)State federations of the AFL-CIO, the largest U.S. union federation, endorse in their state's Senate race, mostly Democrats.
NRA Political Victory Fund (NRA-PVF)(national)The National Rifle Association's political arm, which opposes most gun restrictions. Grades A+ to F from voting records, public statements and its own questionnaire, without publishing what each grade rests on; AQ means a grade from the questionnaire alone.
Brady(national)Brady (the Brady Campaign and Brady PAC), a gun-violence-prevention group. Endorses candidates who back gun-safety laws; it does not publish a rating of every member.
Not endorsed
Not endorsed
Giffords PAC(national)The political arm of Giffords, a gun-violence-prevention group founded by former Rep. Gabby Giffords. Endorses candidates who back gun-safety laws; it does not publish a rating of every member.
Not endorsed
Not endorsed
Something wrong? Each profile has an Accurate? button under the ratings; a person reads every note.
Got a political text?
Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.
Findings
As of 2026-10-30. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
531 (Meta 519, YouTube 12) · started running between 2026-07-20 and 2026-10-29
188 of 519 (36%) flagged · Loaded Language (111), Name Calling (82), Glittering Generalities (75)
YouTube
11 of 12 (92%) flagged · Loaded Language (9), Name Calling (9), Appeal to Fear (4)
Reported Meta spend
$768,500–1,081,639 on all ads, $390,200–519,890 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“known Epstein associates” — Loaded Language, paid for by Alaskans for Mary
· the flagged ad with the highest reported spend that shows the most common technique
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
How Alaska compares
37% of the ads here use at least one rhetorical technique, 5th lowest of 14 Senate races.
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Each side is the campaign plus the groups backing it. How a group is placed is explained below the table.
Side
Ads
With at least one technique
Most common
Sullivan (R)
120
99 of 120 (82%)
Loaded Language (62), Name Calling (60), Glittering Generalities (39)
Sullivan's campaign
31
25 of 31 (81%)
Glittering Generalities (17), Name Calling (12), Loaded Language (6)
5 groups backing Sullivan
89
74 of 89 (83%)
Loaded Language (56), Name Calling (48), Card Stacking (22)
Peltola (D)
383
88 of 383 (23%)
Loaded Language (52), Glittering Generalities (30), Name Calling (28)
Peltola's campaign
307
68 of 307 (22%)
Loaded Language (41), Glittering Generalities (27), Name Calling (22)
12 groups backing Peltola
76
20 of 76 (26%)
Loaded Language (11), Name Calling (6), Card Stacking (4)
Not placed on a side (15 sponsors)
28
12 of 28 (43%)
Glittering Generalities (7), Loaded Language (6), Black-and-White Fallacy (3)
Read this before comparing the sides. Ads that attack an opponent use these techniques far more often than ads that introduce a candidate, whoever runs them, so the side running more attack ads shows a higher share. A technique is about wording, not about whether an ad is true. These are online ads only (Meta and YouTube), not television.
How a group is placed: by its own filings with the Federal Election Commission. A group is with a candidate when it reported spending to support that candidate, or to oppose the other one in the general election. The parties' own committees are with their nominee. Spending against a candidate in a primary places a group nowhere, and neither does our reading of its ads: a group with no such filing is listed as not placed. The sponsor table gives the reason for each.
Decide what counts
Not everyone would call every technique a problem. Untick the ones you'd call ordinary persuasion and the count updates.
37% of the 531 ads here use at least one of the techniques ticked below (199 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 27% of ads.
The words doing the work
The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.
liberalin 37 ads· e.g. “works for liberals”, “far-left dark money group funded by liberal billionaires”
soldin 13 ads· e.g. “sold Alaska out”, “sold out Alaska”
liberal billionairein 9 ads· e.g. “far-left dark money group funded by liberal billionaires”, “works for liberal billionaires”
corporatein 8 ads· e.g. “corporate greed”, “Corporate greed and corruption have taken over DC”
moneyin 8 ads· e.g. “far-left dark money group funded by liberal billionaires”, “far-left dark money group”
far-leftin 7 ads· e.g. “far-left dark money group funded by liberal billionaires”, “far-left group”
interestin 7 ads· e.g. “turned her back on Alaska to serve Washington special interests”, “serving special interests”
liesin 7 ads· e.g. “desperate lies to cover up her corrupt record”, “assassinate my character and tell lies about my record”
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
NORTH STAR— $16.1M opposing Sullivan
· 15 ads on this pageWOMEN VOTE— $5.6M opposing SullivanLargest donors:
PIVOTAL VENTURES LLC $1.0M (15%) (an organization: its own funders aren't reported to the FEC); EMILYS LIST ACTION $800K (12%) (an organization: its own funders aren't reported to the FEC); Marsha Laufer $700K (10%), NOT Employed, Retired; DMFI PAC $650K (10%); GREEN ADVOCACY PROJECT $500K (7%) (an organization: its own funders aren't reported to the FEC)WINSENATE— $4.7M opposing SullivanLargest donors:
SMP $4.1M (100%) (its largest donors: MAJORITY FORWARD $61.0M, an organization; Fred Eychaner $9.0M; DEMOCRACY PAC $9.0M)AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION— $3.9M supporting Sullivan
· 7 ads on this pageLargest donors:
KOCH INC $30.0M (33%) (an organization: its own funders aren't reported to the FEC); STAND TOGETHER INC. $20.0M (22%) (an organization: its own funders aren't reported to the FEC); Jim C Walton $7.0M (8%), Self-Employed, Philanthropist; S Robson Walton $7.0M (8%), Retired, Retired; STAND TOGETHER CHAMBER OF COMMERCE INC $6.5M (7%) (an organization: its own funders aren't reported to the FEC)NO GOING BACK PAC INC.— $3.9M supporting Sullivanand 30 more
SLF PAC— $17.6M opposing Peltola
· 40 ads on this pageLargest donors:
ONE NATION $70.7M (28%) (an organization: its own funders aren't reported to the FEC); Miriam Adelson $30.0M (12%), Adelson Drug Clinic, Physician; Stephen A Schwarzman $17.0M (7%), Blackstone, Chairman & CEO; Paul Elliott Singer $14.5M (6%), EMC, President; Elon Musk $10.0M (4%), Space Exploration Technologies Corp., CEOLAST FRONTIER PAC— $10.8M opposing Peltola
· 5 ads on this pageLargest donors:
Kenneth C Griffin $2.5M (35%), Citadel Investment Group, Chief Executive Officer; RESTORATION OF AMERICA PAC $2.0M (28%); Paul Elliott Singer $500K (7%), EMC, President; CONOCOPHILLIPS ANS MARKETING COMPANY $500K (7%) (an organization: its own funders aren't reported to the FEC); CHEVRON CORPORATION $200K (3%) (an organization: its own funders aren't reported to the FEC)NO GOING BACK PAC INC.— $5.6M opposing PeltolaMIDNIGHT SUN PAC— $4.3M supporting Peltola
· 1 ad on this pageLargest donors:
MIDNIGHT SUN INDEPENDENCE FUND $100K (100%) (an organization: its own funders aren't reported to the FEC)AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION— $3.8M opposing Peltola
· 7 ads on this pageLargest donors:
KOCH INC $30.0M (33%) (an organization: its own funders aren't reported to the FEC); STAND TOGETHER INC. $20.0M (22%) (an organization: its own funders aren't reported to the FEC); Jim C Walton $7.0M (8%), Self-Employed, Philanthropist; S Robson Walton $7.0M (8%), Retired, Retired; STAND TOGETHER CHAMBER OF COMMERCE INC $6.5M (7%) (an organization: its own funders aren't reported to the FEC)and 30 more
531 ads, newest first. Video transcripts are shown as the model read them, without caption cues like [music].
Alaskans Won't Fall for Peltola's Scheme
Paid for by NRSCvideo · 0:42from 2026-10-29
The New York Times reporting on a secret Democratic plot to sabotage the campaign of Republican Senator Dan Sullivan. Aids to Peltola helped recruit the other Dan Sullivan in hopes of confusing voters on the state's ballot. They're trying to cheat because they know their policy agendas just don't work for people of Alaska.
Alaska Senator Lisa Murkowski blunt, quote, recruiting candidates to manipulate the field and influence voting outcomes is simply wrong. It's more than dirty tricks. This is an effort to defraud the voters.
How much did Mary Peltola know about this? Mary Peltola was aware of this effort. It should be a criminal offense to lie or mislead the electorate.
Yes.
Conspiracy Appeal: Frames the opposing party's actions as a 'secret plot' to sabotage a campaign, implying hidden coordination. Flagged: “a secret Democratic plot to sabotage the campaign”.
Loaded Language: Emotionally charged words 'plot' and 'sabotage' frame the matter as villainy rather than neutral fact.
Name Calling: Labels opponents as cheaters and dismisses their policies as failures instead of engaging with arguments. Flagged: “They're trying to cheat”.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Paid for by ALASKANS FOR MARYfrom 2026-10-262 variantsspend $400–59827,000–32,998 impressions
$5 for a gallon in Anchorage is outrageous. Families were already paying too much. Now every gallon costs more than $1.40 extra.
While fuel prices climbed, Dan Sullivan voted 14 times to keep the war in Iran going. Families in Anchorage shouldn’t have to pay the price for his votes in Washington.
Read more: fuelpricesAK.com
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-10-26spend $100–1993,000–3,999 impressions
$5.11 for a gallon in Valdez is outrageous. Families were already paying too much. Now every gallon costs more than $1.10 extra.
While fuel prices climbed, Dan Sullivan voted 14 times to keep the war in Iran going. Families in Valdez shouldn’t have to pay the price for his votes in Washington.
Read more: fuelpricesAK.com
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
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Paid for by ALASKANS FOR MARYfrom 2026-10-26spend $200–2994,000–4,999 impressions
$5.25 for a gallon in Homer is outrageous. Families were already paying too much. Now every gallon costs more than $1.40 extra.
While fuel prices climbed, Dan Sullivan voted 14 times to keep the war in Iran going. Families in Homer shouldn’t have to pay the price for his votes in Washington.
Read more: fuelpricesAK.com
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-10-267 variantsspend $0–6934,300–10,093 impressions
Mary will fight for Alaska’s salmon, stand up to the out-of-state trawlers, protect the subsistence way of life, and get the big-money greedy corporations currently writing checks to Dan Sullivan out of our fisheries.
Make a plan to vote by Tuesday, Nov. 3: tinyurl.com/w78fepyp
Loaded Language: Emotionally charged descriptors like 'big-money greedy corporations' are used to provoke a negative reaction rather than convey facts.
Name Calling: Labels corporations and trawlers derogatorily to discredit them and tie them to the opponent, rather than addressing arguments. Flagged: “greedy corporations currently writing checks to Dan Sullivan”.
Paid for by ALASKANS FOR MARYfrom 2026-10-26spend $0–991,000–1,999 impressions
$7.36 for a gallon in Brevig Mission is outrageous. Families were already paying too much. Now every gallon costs more than $1.50 extra.
While fuel prices climbed, Dan Sullivan voted 14 times to keep the war in Iran going. Families in Brevig Mission shouldn’t have to pay the price for his votes in Washington.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-10-262 variantsspend $0–198200–1,998 impressions
Dan Sullivan got richer. Alaska got the bill. Time to send Mary Peltola to the Senate to fight for fish, family, and freedom.
Rank Mary #1 by Tuesday, November 3.
Find out where to vote: tinyurl.com/w78fepyp
Card Stacking: Presents a one-sided insinuation that the senator profited while omitting any context or evidence. Flagged: “Dan Sullivan got richer.”.
Glittering Generalities: Uses vague, positive, noble-sounding values as a rallying cry without substance. Flagged: “fight for fish, family, and freedom”.
False Urgency: Frames the choice as a moment that demands action now, though without a concrete deadline. Flagged: “Time to send Mary Peltola to the Senate”.
Paid for by Alaskans for Maryfrom 2026-10-26spend $0–991,000–1,999 impressions
Senator Dan Sullivan broke Congress's insider trading law after failing to report stock trades in a foreign farmed salmon company. Since 2015, his stock trades have made up to $2 million, far outpacing the market.
Alaskans deserve a senator who plays by the rules.
See how to vote by Tuesday, Nov. 3 at this link >> tinyurl.com/w78fepyp
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-10-26 to 2026-10-26spend $0–99100–999 impressions
Clean water. Reliable sewer systems. Fuel families can afford. From Kiana to Shungnak, Mary Peltola will fight to bring federal funding home for water and sewer projects across Northwest Arctic communities, and bring down fuel costs.
Families deserve the basics without breaking the bank.
Make a plan to vote by Tuesday, Nov. 3: https://iwillvote.com/?state=AK
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-10-262 variantsspend $100–2981,000–2,098 impressions
I’ll stand up to corporate greed, protect our fisheries, and take on anyone who gets in Alaska’s way.
I’m asking for your vote by Tuesday, November 3.
Find your voting place: tinyurl.com/w78fepyp
Loaded Language: The phrase 'corporate greed' is an emotionally charged label that provokes a negative reaction instead of naming a specific, factual problem.
Paid posts that ran in AK and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.
The American Independent Foundation: news-style page
Paid for by The American Independent Foundationfrom 2026-10-232 variantsspend $100–29812,000–17,998 impressions
US Senate candidate Mary Peltola offers multi-step plan to lower costs
Peltola's plan to lower Alaskans' costs
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in AK; or it ran mostly in AK and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.