Dan Sullivan (REP, incumbent), Daniel J. Sullivan (REP), Mary Peltola (DEM).
118 ads analyzed, 77 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing.
Findings
As of 2026-09-23. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
118 (Meta 112, YouTube 6) · started running between 2026-07-20 and 2026-09-22
With at least one technique
77 of 118 (65%)
Most common techniques
Loaded Language · 52 adsAppeal to Prejudice · 51 adsName Calling · 37 ads
Meta
72 of 112 (64%) flagged · Appeal to Prejudice (47), Loaded Language (47), False Urgency (36)
YouTube
5 of 6 flagged · Loaded Language (5), Appeal to Prejudice (4), Appeal to Fear (3)
Reported Meta spend
$596,300–750,190 on all ads, $319,900–402,888 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“multi-million-dollar payout” — Loaded Language, paid for by North Star
· the flagged ad with the highest reported spend that shows the most common technique
Money in this race
From FEC filings for 2025–26. Outside spending is money groups spent on their own for or against a candidate, reported within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named.
Dan Sullivan (REP, incumbent)
Raised
$9.1M through 2026-07-29individuals $4.1M · PACs $1.9M · party $62K · from the candidate's other committees $2.8M · cash on hand $7.3M
Outside spending
$4.2M for · $8.4M against · latest reported 2026-09-21
Paid for by ALASKANS FOR MARYfrom 2026-09-22spend $0–997,000–7,999 impressions
Independent fact-checkers caught Dan Sullivan lying about my record.
I voted to give our servicemembers the largest pay raise in more than two decades.
And even with that raise, too many military families are still getting crushed by housing, gas and health care costs.
While I’m fighting to bring those costs down, Dan’s too busy playing politics.
Enough of the BS, Dan. Alaskans deserve the truth.
Name CallingLoaded LanguageBlack-and-White Fallacy33.3% of sentences flagged
Name Calling: The sentence uses the word 'lying' as a direct derogatory label against Dan Sullivan rather than engaging with the substance of the disputed claims — for example: 'Dan Sullivan lying'
Loaded Language: The phrase 'playing politics' is a dismissive, emotionally charged label used to discredit Dan's actions rather than address them substantively — for example: playing politics
Black-and-White Fallacy: The sentence presents only two options: either fighting for the people (the speaker) or playing politics (Dan), leaving no room for alternative characterizations of either person's actions — for example: fighting to bring those costs down vs. playing politics
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-09-22spend $400–499100,000–124,999 impressions
FactCheck.org found that ads attacking Mary Peltola’s record on military pay misrepresented her votes.
Peltola ultimately voted for the defense bill that delivered a 5.2% military pay raise, the largest in more than two decades.
The record speaks for itself.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-09-22spend $200–29960,000–69,999 impressions
Dan Sullivan’s Super PACs can spend millions on the same attack. The facts don’t change.
Mary Peltola voted for the final defense bill delivering a 5.2% military pay raise. FactCheck.org found the attacks on her voting record were misleading.
Read more on FactCheck.org: www.factcheck.org/2026/07/alaska-senate-race-ads-mislead-on-peltolas-votes-on-military-pay-raise/
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-09-22spend $200–29925,000–29,999 impressions
Dan Sullivan and his Super PACs are spending millions lying about my record. But spending millions on a lie doesn’t make it true.
I voted for the defense bill (H.R. 2670) that delivered the largest military pay raise in more than two decades.
And P.S. Dan — Try spending less time attacking me and more time lowering costs. Military families are still getting crushed by the cost of gas, housing and health care.
Name CallingRepetition33.3% of sentences flagged
Name Calling: Dan Sullivan is characterized as a liar without substantiation, framing him negatively rather than addressing specific claims — for example: 'lying about my record'
Repetition: The word 'millions' is repeated across both sentences to rhetorically emphasize the scale of alleged dishonesty and reinforce the 'lie' framing — for example: 'spending millions on a lie'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SMPfrom 2026-09-21spend $0–99100–999 impressions
ALERT: Help Democrats hold onto the lead in Alaska. We’re fighting to keep Democrats competitive in the tightest races and Flip the Senate in November – and that starts with Alaska.
The Trump-endorsed incumbent, Dan Sullivan, has mountains of GOP funding, but we have you. Every dollar you give today helps us maintain our lead in Alaska and across the country and secure a Democratic Senate Majority.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by America PACfrom 2026-09-20spend $300–3993,000–3,999 impressions
Mary Peltola voted for taxpayer-funded gender surgeries. We must DEFEAT her. Make a plan to VOTE!
Mary Peltola voted for taxpayer-funded gender surgeries. We must DEFEAT her. Make a plan to VOTE!
Loaded LanguageFalse Urgency100.0% of sentences flagged
Loaded Language: The phrase 'taxpayer-funded gender surgeries' uses emotionally charged framing designed to provoke outrage rather than neutrally describe a policy position — for example: 'taxpayer-funded gender surgeries'
False Urgency: The capitalized 'DEFEAT' creates an urgent, imperative call to action designed to override deliberation — for example: We must DEFEAT her and Make a plan to VOTE!.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by America PACfrom 2026-09-20spend $0–99100–999 impressions
Mary Peltola voted for taxpayer-funded transition surgeries and boys in girls' sports. FLUNK her out! Make your plan to VOTE.
Mary Peltola voted for taxpayer-funded transition surgeries and boys in girls' sports. FLUNK her out! Make your plan to VOTE.
Mary Peltola voted for taxpayer-funded transition surgeries and boys in girls' sports. FLUNK her out! Make your plan to VOTE.
Loaded LanguageCard StackingFalse Urgency100.0% of sentences flagged
Loaded Language: The phrase 'boys in girls' sports' uses emotionally charged framing to trigger a reaction rather than neutrally describe transgender athlete policy — for example: 'boys in girls' sports'
Card Stacking: The sentence selectively frames complex policy votes in the most inflammatory terms possible, omitting context about what was actually voted on and presenting a one-sided characterization — for example: 'taxpayer-funded transition surgeries and boys in girls' sports'
False Urgency: The capitalized 'VOTE' combined with the imperative 'make your plan' creates artificial urgency to prompt immediate action without deliberation — for example: 'Make your plan to VOTE'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by America PACfrom 2026-09-20spend $200–2992,000–2,999 impressions
Mary Peltola voted for taxpayer-funded gender surgeries. We must DEFEAT her. Make a plan to VOTE!
Mary Peltola voted for taxpayer-funded gender surgeries. We must DEFEAT her. Make a plan to VOTE!
Mary Peltola voted for taxpayer-funded gender surgeries. We must DEFEAT her. Make a plan to VOTE!
Loaded LanguageFalse Urgency100.0% of sentences flagged
Loaded Language: The phrase 'taxpayer-funded gender surgeries' uses emotionally charged framing designed to trigger resentment and outrage rather than neutrally describe a policy position — for example: taxpayer-funded gender surgeries
False Urgency: The capitalized 'DEFEAT' combined with 'We must' creates an imperative tone of urgency designed to override deliberation and demand immediate action — for example: We must DEFEAT her and Make a plan to VOTE!.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by America PACfrom 2026-09-20spend $100–1991,000–1,999 impressions
Mary Peltola voted for taxpayer-funded transition surgeries and boys in girls' sports. FLUNK her out! Make your plan to VOTE.
Mary Peltola voted for taxpayer-funded transition surgeries and boys in girls' sports. FLUNK her out! Make your plan to VOTE.
Loaded LanguageCard StackingFalse Urgency100.0% of sentences flagged
Loaded Language: The phrasing 'boys in girls' sports' uses emotionally charged framing designed to trigger a reaction rather than neutrally describe transgender athletic policy — for example: 'boys in girls' sports'
Card Stacking: The sentence selectively presents a characterization of Peltola's voting record using loaded framing while omitting any context, nuance, or counterargument about the actual legislation — for example: 'voted for taxpayer-funded transition surgeries and boys in girls' sports'
False Urgency: The capitalized 'VOTE' combined with 'make your plan' creates artificial urgency designed to prompt immediate action without deliberation — for example: 'Make your plan to VOTE'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-09-19spend $600–69935,000–39,999 impressions
After negotiations with the Senate, many of the provisions she objected to were removed. In December 2023, Peltola voted for the final compromise NDAA, which retained the same 5.2% military pay raise. It became the largest military pay increase in more than two decades.
The Sullivan campaign knows this and yet is still running commercials claiming that Mary simply voted against the military pay raise.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-09-19 to 2026-09-21spend $100–19910,000–14,999 impressions
After negotiations with the Senate, many of the provisions she objected to were removed. In December 2023, Peltola voted for the final compromise NDAA, which retained the same 5.2% military pay raise. It became the largest military pay increase in more than two decades.
The Sullivan campaign knows this and yet is still running commercials claiming that Mary simply voted against the military pay raise. That is technically based on a vote she cast, but it leaves out the very reason she cast it and the rather important fact that she subsequently voted for the same 5.2% pay raise once the objectionable provisions were removed."
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-09-18spend $3,000–3,49980,000–89,999 impressions
Mary Peltola needs your help to get her Alaska-first message out on airwaves across the state.
WATCH: Governor Andy Beshear wants you to join him in supporting Mary Peltola for U.S. Senate in Alaska.
Alaska’s Senate race is one of the most competitive and expensive elections in the nation. The GOP and their super PACs are spending millions of dollars to try to defeat Mary so they can keep their status quo. Mary has what it takes to win, but she urgently needs your support. Chip in to donate to Mary’s campaign today.
Mary Peltola needs your help to get her Alaska-first message out on airwaves across the state.
WATCH: Governor Andy Beshear wants you to join him in supporting Mary Peltola for U.S. Senate in Alaska.
Alaska’s Senate race is one of the most competitive and expensive elections in the nation. The GOP and their super PACs are spending millions of dollars to try to defeat Mary so they can keep their status quo. Mary has what it takes to win, but she urgently needs your support. Chip in to donate to Mary’s campaign today.
Mary Peltola needs your help to get her Alaska-first message out on airwaves across the state.
WATCH: Governor Andy Beshear wants you to join him in supporting Mary Peltola for U.S. Senate in Alaska.
Alaska’s Senate race is one of the most competitive and expensive elections in the nation. The GOP and their super PACs are spending millions of dollars to try to defeat Mary so they can keep their status quo. Mary has what it takes to win, but she urgently needs your support. Chip in to donate to Mary’s campaign today.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-17spend $1,000–1,499175,000–199,999 impressions
🚨 REPORT: Alaskans are asking - who is Mary Peltola, really? After leaving Congress, Peltola joined a lobbying firm with an enormous $340,000 salary. Her campaign is reportedly backed by liberal dark money groups.
Read more below.
🚨 REPORT: Alaskans are asking - who is Mary Peltola, really? After leaving Congress, Peltola joined a lobbying firm with an enormous $340,000 salary. Her campaign is reportedly backed by liberal dark money groups.
Read more below.
Bandwagon AppealLoaded LanguageConspiracy AppealAppeal to PrejudiceName Calling75.0% of sentences flagged
Bandwagon Appeal: Implies a broad collective of Alaskans are questioning Peltola's identity/legitimacy, creating the impression of widespread doubt — for example: 'Alaskans are asking'
Loaded Language: The emoji '🚨' and the phrasing 'really?' are emotionally charged signals designed to trigger suspicion and alarm rather than convey neutral information — for example: 🚨 REPORT, who is Mary Peltola, really? and enormous $340,000 salary.
Conspiracy Appeal: References 'dark money groups' to imply hidden, shadowy financial backing orchestrating her campaign, a classic conspiracy framing — for example: 'liberal dark money groups'
Appeal to Prejudice: Invoking 'Alaskans are asking' frames the question as coming from the in-group of local residents, implying Peltola is an outsider or unknown quantity to her own constituents
Name Calling: The label 'liberal' is used as a derogatory identifier to prime negative associations rather than as a neutral political descriptor in this context
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-17spend $2,500–2,999400,000–449,999 impressions
📰 JUST IN: New reports show how close Mary Peltola became with Washington D.C. insiders after leaving Congress. After her term was over, Mary Peltola was straight to securing a job with a lucrative D.C. based lobbying firm, paying her $340,000.
Read more:
📰 JUST IN: New reports show how close Mary Peltola became with Washington D.C. insiders after leaving Congress. After her term was over, Mary Peltola was straight to securing a job with a lucrative D.C. based lobbying firm, paying her $340,000.
Read more:
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-16 to 2026-09-222 variantsspend $2,200–2,798325,000–399,998 impressions
Mary Peltola sounds like Alaska, but she doesn’t stand up for Alaska.
She toes a different line in Washington, D.C. – including taking a $340,000 salary from a lobbying firm.
Mary Peltola sold Alaska out. 🚫
Mary Peltola sounds like Alaska, but she doesn’t stand up for Alaska.
She toes a different line in Washington, D.C. – including taking a $340,000 salary from a lobbying firm.
Mary Peltola sold Alaska out. 🚫
Appeal to Prejudice25.0% of sentences flagged
Appeal to Prejudice: The sentence implies that Peltola, despite appearing to represent Alaska, fails to embody the values or interests of 'real' Alaskans, invoking an in-group/out-group identity framing — for example: implying she is not a true representative of her people.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-162 variantsspend $3,700–4,298385,000–439,998 impressions
If you’re wondering who Mary Peltola really is...
Peltola is bankrolled by a billionaire-funded liberal dark money group. She took a $340,000 salary from a D.C. lobbying firm job as soon as she left Congress.
💰Peltola sold Alaska out for Washington liberals. She cannot be trusted.
Loaded LanguageName CallingAppeal to Prejudice33.3% of sentences flagged
Loaded Language: The phrase 'sold Alaska out' uses emotionally charged language implying betrayal, designed to trigger outrage rather than convey factual information — for example: sold Alaska out and She cannot be trusted.
Name Calling: The label 'Washington liberals' is used as a derogatory tag to discredit Peltola by association rather than addressing her actual policy positions — for example: 'Washington liberals'
Appeal to Prejudice: The sentence exploits in-group/out-group identity by framing Peltola as serving outsiders ('Washington liberals') rather than Alaskans, implying a betrayal of local identity — for example: 'sold Alaska out for Washington liberals'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-162 variantsspend $1,800–2,398250,000–309,998 impressions
Mary Peltola may show her face, but she won’t speak up for Alaskans.
When she gets in a room with the liberal donors bankrolling her campaign, we know she's not thinking about the people of Alaska.
💰Mary had her chance and sold Alaskans out.
Mary Peltola may show her face, but she won’t speak up for Alaskans.
When she gets in a room with the liberal donors bankrolling her campaign, we know she's not thinking about the people of Alaska.
💰Mary had her chance and sold Alaskans out.
Loaded LanguageAppeal to PrejudiceName CallingConspiracy AppealBlack-and-White Fallacy100.0% of sentences flagged
Loaded Language: The phrase 'show her face' carries a dismissive, contemptuous connotation implying superficiality or cowardice, rather than neutral description of her presence — for example: 'show her face'
Appeal to Prejudice: The contrast between Peltola's implied inaction and 'Alaskans' invokes in-group identity, implying she is failing 'her own people' and does not truly represent them — for example: 'speak up for Alaskans'
Name Calling: 'Liberal donors' is used as a derogatory label to discredit the candidate by association with a negatively framed group rather than addressing policy arguments — for example: liberal donors
Conspiracy Appeal: The sentence implies a hidden, sinister relationship between the candidate and wealthy donors, suggesting she secretly serves their interests rather than her constituents — for example: When she gets in a room with the liberal donors
Black-and-White Fallacy: The sentence presents a binary: she is either serving liberal donors or the people of Alaska, with no possibility of overlap or nuance — for example: 'we know she's not thinking about the people of Alaska'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-16 to 2026-09-212 variantsspend $900–1,098125,000–154,998 impressions
Mary Peltola may show her face, but she won’t speak up for Alaskans.
Every time she gets in a room with the liberal donors bankrolling her campaign, we know she's not thinking about the people of Alaska. She will follow the liberals’ orders in Washington D.C.
💰Mary had her chance and sold Alaskans out.
Loaded LanguageAppeal to PrejudiceConspiracy AppealName CallingBlack-and-White Fallacy100.0% of sentences flagged
Loaded Language: The phrase 'show her face' carries a dismissive, contemptuous connotation implying superficiality or cowardice, rather than neutral description of her presence — for example: 'show her face'
Appeal to Prejudice: The contrast between Peltola's implied inaction and 'speaking up for Alaskans' invokes in-group identity, implying she is not truly representing 'her people' — for example: 'speak up for Alaskans'
Conspiracy Appeal: The framing implies a hidden arrangement where donors secretly control the candidate's thinking and actions — for example: 'Every time she gets in a room with the liberal donors'
Name Calling: 'Liberals' is used as a derogatory label to discredit the candidate by association rather than addressing her actual policy positions — for example: 'the liberals' orders'
Black-and-White Fallacy: The sentence implies she will either serve 'liberals in Washington D.C.' or the people of Alaska, with no middle ground or independent judgment possible — for example: 'She will follow the liberals' orders in Washington D.C.'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-162 variantsspend $4,000–4,998550,000–649,998 impressions
Who is Mary Peltola, really?
❌ She sides with D.C. liberals
❌ Paid $340,000 salary by a D.C. lobbying firm
❌ Bankrolled by dark liberal money funded by billionaires.
Mary Peltola had her chance, and she sided with D.C. insiders over Alaskans. She cannot be trusted.
Loaded LanguageConspiracy AppealAppeal to PrejudiceName CallingScapegoating100.0% of sentences flagged
Loaded Language: Emotionally charged words chosen to trigger a reaction rather than convey facts.
Conspiracy Appeal: Hidden plots, secret coordination, or shadowy actors invoked to explain away evidence.
Appeal to Prejudice: Framing the subject as aligned with 'D.C. liberals' invokes in-group/out-group identity to discredit her — for example: siding with D.C. liberals implies betrayal of local constituents
Name Calling: The label 'liberals' is used as a derogatory tag to discredit the subject rather than address her positions — for example: 'liberals' as a pejorative label
Scapegoating: Billionaires and liberal donors are blamed as the corrupting force behind the subject's actions, reducing a complex political situation to a single villainous group — for example: 'funded by billionaires'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-09-162 variantsspend $600–79885,000–99,998 impressions
If you’re wondering who Mary Peltola really is...
Peltola is bankrolled by a billionaire-funded liberal dark money group. She took a $340,000 salary from a D.C. lobbying firm as soon as she left Congress.
💰Peltola sold Alaska out for Washington liberals. She cannot be trusted.
If you’re wondering who Mary Peltola really is...
Peltola is bankrolled by a billionaire-funded liberal dark money group. She took a $340,000 salary from a D.C. lobbying firm as soon as she left Congress.
💰Peltola sold Alaska out for Washington liberals. She cannot be trusted.
Loaded LanguageName CallingAppeal to PrejudiceScapegoating33.3% of sentences flagged
Loaded Language: The phrase 'sold Alaska out' uses emotionally charged language implying betrayal, designed to trigger outrage rather than convey factual information — for example: sold Alaska out and She cannot be trusted.
Name Calling: The label 'Washington liberals' is used as a derogatory tag to discredit by association rather than address any specific policy or argument — for example: 'Washington liberals'
Appeal to Prejudice: The sentence exploits in-group/out-group identity by framing Peltola as serving outsiders ('Washington liberals') rather than Alaskans, implying a betrayal of local identity — for example: 'sold Alaska out for Washington liberals'
Scapegoating: Blames Peltola for Alaska's problems by framing her as a tool of outside liberal forces, deflecting from complex policy debates — for example: 'sold Alaska out for Washington liberals'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-09-15spend $1,500–1,999100,000–124,999 impressions
Mary Peltola — the 53-year-old former Democratic congresswoman and judge who is running for Senate in Alaska — is trying to win over Republicans another way.
She is warm, practical and relentlessly focused on economic and cost-of-living issues. And she is breaking with Democratic messaging on a crucial topic: She wants to expand (and even subsidize) fossil-fuel production and refining in Alaska.
Learn more at https://www.nytimes.com/2026/09/14/opinion/mary-peltola-oil-alaska-climate-change.html
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-09-1516 variantsspend $4,400–5,984155,000–198,984 impressions
In Alaska, aviation is our lifeline. Dan Sullivan is working across the aisle to deliver a historic $170 million in funding for our infrastructure, including investments for air traffic control upgrades and weather camera sites. Dan Sullivan is delivering for Alaska. Vote Republican Dan Sullivan Nov. 3rd.
Loaded LanguageGlittering GeneralitiesRepetitionBandwagon Appeal100.0% of sentences flagged
Loaded Language: The word 'lifeline' is emotionally charged, framing aviation not as a service but as a matter of survival, priming the reader emotionally before the political pitch — for example: 'aviation is our lifeline'
Glittering Generalities: The word 'historic' is used as a vague positive superlative to make the funding sound uniquely significant without substantiating why it qualifies as historic — for example: 'a historic $170 million'
Repetition: The phrase 'Dan Sullivan is delivering' repeats the subject and verb from the previous sentence ('Dan Sullivan is working') and is itself a slogan-like repetition of his name and a positive action verb, reinforcing the message through familiarity — for example: 'Dan Sullivan is delivering for Alaska'
Bandwagon Appeal: The call to 'Vote Republican Dan Sullivan' implicitly invokes party identity and group conformity, pressuring the reader to align with the Republican bloc — for example: 'Vote Republican Dan Sullivan'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-09-15spend $7,000–7,999500,000–599,999 impressions
Republican Dan Sullivan missed several meetings for a Senate subcommittee that deals with issues critical to Alaskans. He also ranks among the top 25% of most frequently absent senators in general.
Learn more at https://americanjournalnews.com/dan-sullivan-skipped-half-of-fisheries-hearings/
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-09-15spend $3,500–3,999200,000–249,999 impressions
In Washington, Senator Dan Sullivan has offered reliable support for President Trump’s tariffs, even as they have roiled the economy and angered consumers. But back home in Alaska, as he campaigns for re-election, he has stayed largely silent on the issue."
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by North Starfrom 2026-09-158 variantsspend $23,600–28,1922,385,000–2,759,992 impressions
Dan Sullivan voted to give himself a multi-million-dollar payout, while taking away health care from thousands of Alaskans.
Loaded LanguageCard StackingAppeal to Fear100.0% of sentences flagged
Loaded Language: The phrase 'multi-million-dollar payout' is emotionally charged, framing a legislative vote as personal self-enrichment rather than describing it neutrally — for example: multi-million-dollar payout
Card Stacking: The sentence juxtaposes two claims — that Sullivan personally benefited financially and that thousands lost health care — without context or verification, presenting both as equivalent established facts to maximize negative impression — for example: voted to give himself a multi-million-dollar payout, while taking away health care from thousands of Alaskans
Appeal to Fear: The claim that health care is being taken away from thousands of Alaskans is designed to provoke anxiety and alarm about the consequences of Sullivan's actions — for example: taking away health care from thousands of Alaskans
Claims checked
“Dan Sullivan voted to give himself a multi-million-dollar payout” No authoritative evidence foundabsence_is_not_context
Verdict right?
“taking away health care from thousands of Alaskans” Checked as: A policy or action is taking away health care from thousands of Alaskans.No authoritative evidence found
Verdict right?
Paid for by Alaskans for Sullivanfrom 2026-09-142 variantsspend $700–89828,000–33,998 impressions
Dan knows that ALL Alaskans deserve easy access to healthcare. Keeping families of the Bush healthy and happy is a high priority, that’s why Dan supported a $1.4 BILLION DOLLAR federal investment into our healthcare. Vote for Senator Dan Sullivan on or before Nov. 3rd.
Glittering GeneralitiesCard StackingFalse Urgency100.0% of sentences flagged
Glittering Generalities: The claim that 'ALL Alaskans deserve easy access to healthcare' uses vague, emotionally positive language to associate the candidate with a universally appealing value without specifying any concrete policy — for example: 'ALL Alaskans deserve easy access to healthcare'
Card Stacking: The sentence selectively highlights Dan's support for a large federal investment to paint a positive picture, omitting any context about the bill's broader implications, other sponsors, or any criticism — for example: 'Dan supported a $1.4 BILLION DOLLAR federal investment into our healthcare'
False Urgency: The phrase 'on or before Nov. 3rd' creates artificial time pressure to prompt immediate action, a classic false urgency tactic used in political advertising — for example: 'Vote for Senator Dan Sullivan on or before Nov. 3rd'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-09-142 variantsspend $100–2984,100–5,998 impressions
Your senator, Dan Sullivan put the POWER Act into motion. This act provides free legal aid to survivors of sexual assault and domestic violence. Helping Alaskan families get the help they deserve. Vote for Senator Dan Sullivan on or before Nov. 3rd.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by America PACfrom 2026-09-14 to 2026-09-212 variantsspend $2,000–2,59832,000–37,998 impressions
Would you want your daughter to share a bathroom with a man? Mary Peltola co-sponsored legislation to require it. Reject her!
Would you want your daughter to share a bathroom with a man? Mary Peltola co-sponsored legislation to require it. Reject her!
Appeal to FearAppeal to PrejudiceBlack-and-White FallacyCard Stacking100.0% of sentences flagged
Appeal to Fear: The question invokes a visceral fear about a family member's safety to trigger an emotional reaction rather than rational evaluation of policy — for example: framing transgender bathroom access as a personal threat to one's daughter.
Appeal to Prejudice: The question exploits in-group identity by framing the issue as a threat to 'your daughter,' activating protective parental instincts and implying an out-group threat — for example: using 'your daughter' to personalize and emotionalize an anti-transgender policy stance.
Black-and-White Fallacy: The question presents only two options — either you oppose the legislation or you want your daughter in danger — ignoring the nuanced policy context around transgender rights — for example: implying there is no middle ground between protecting daughters and supporting the bill.
Card Stacking: The sentence presents a simplified characterization of complex legislation without any context about what the bill actually entails, selectively framing it to support the fear established in sentence one — for example: 'legislation to require it' omits all nuance about the actual policy.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-09-142 variantsspend $17,000–22,498500,000–559,998 impressions
Mary Peltola needs your help to get her Alaska-first message out on airwaves across the state.
The DC establishment, the corporate special interests, and their billionaire donors have already reserved almost $30 million worth of ads to pummel Mary with attacks. That’s 3 times as much support as we have right now. We don’t need to match them dollar-for-dollar, but we need to keep up the pressure to make sure Alaskans hear the truth, rather than lies from dark money super PACs. Can you give anything you can afford to support Mary Peltola’s campaign for U.S. Senate in Alaska?
Loaded LanguageConspiracy AppealAppeal to FearFalse UrgencyBlack-and-White Fallacy80.0% of sentences flagged
Loaded Language: Words like 'establishment', 'billionaire donors', and 'pummel' are emotionally charged to trigger resentment and fear — for example: pummel Mary with attacks, billionaire donors and lies from dark money super PACs.
Conspiracy Appeal: Frames a coordinated shadowy alliance of elites conspiring against the candidate — for example: 'The DC establishment, the corporate special interests, and their billionaire donors'
Appeal to Fear: Creates anxiety about the overwhelming financial power of opponents to pressure the reader into action — for example: reserved almost $30 million worth of ads to pummel Mary with attacks and 3 times as much support as we have right now.
False Urgency: Implies that immediate action is necessary to prevent the opposition's narrative from dominating — for example: we need to keep up the pressure and Can you give anything you can afford.
Black-and-White Fallacy: Frames the information environment as a binary between 'the truth' and 'lies', leaving no room for nuance — for example: 'make sure Alaskans hear the truth, rather than lies'
Claims checked
“the corporate special interests, and their billionaire donors have already reserved almost $30 million worth of ads to pummel Mary with attacks” Checked as: Corporate special interests and their billionaire donors have reserved almost $30 million worth of ads to attack Mary Peltola.No authoritative evidence found
Verdict right?
“That’s 3 times as much support as we have right now.” Checked as: A quantity is 3 times as much as the current level of support.No authoritative evidence found
Verdict right?
Paid for by Alaskans for Sullivanfrom 2026-09-142 variantsspend $400–59813,000–18,998 impressions
Dan and President Trump know prices are high and supporting a family is expensive – that’s why they worked to prevent the biggest middle class tax increase in American history while cutting taxes on tips and overtime pay. Vote for Senator Dan Sullivan on or before Nov. 3rd.
Exaggeration/HyperboleAppeal to FearFalse Urgency100.0% of sentences flagged
Exaggeration/Hyperbole: The claim of 'biggest middle class tax increase in American history' is an extreme superlative that overstates the scale of what was prevented — for example: biggest middle class tax increase in American history
Appeal to Fear: The framing implies a catastrophic tax increase was imminent, creating anxiety to motivate voters — for example: prevent the biggest middle class tax increase in American history
False Urgency: The phrase 'on or before Nov. 3rd' creates artificial time pressure to prompt immediate action without deliberation — for example: Vote for Senator Dan Sullivan on or before Nov. 3rd
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by America PACfrom 2026-09-14 to 2026-09-202 variantsspend $2,100–2,69834,000–39,998 impressions
What does Mary Peltola support? Men in girls’ locker rooms and taxpayer-funded gender transitions. We MUST defeat her.
What does Mary Peltola support? Men in girls’ locker rooms and taxpayer-funded gender transitions. We MUST defeat her.
Loaded LanguageAppeal to FearCard StackingFalse UrgencyAppeal to Prejudice100.0% of sentences flagged
Loaded Language: Emotionally charged words chosen to trigger a reaction rather than convey facts. — for example: men in girls' locker rooms.
Appeal to Fear: The sentence invokes the image of men in girls' locker rooms to provoke anxiety about safety and privacy, designed to override rational policy discussion — for example: Men in girls' locker rooms and We MUST defeat her.
Card Stacking: The sentence presents a reductive and one-sided characterization of complex policy positions, omitting any nuance or context about what Peltola actually supports — for example: 'taxpayer-funded gender transitions'
False Urgency: The capitalized 'MUST' creates artificial urgency and pressure to act against the named individual without deliberation — for example: 'We MUST defeat her'
Appeal to Prejudice: The collective 'We' invokes in-group identity to rally readers against an out-group target, framing opposition as a shared tribal imperative — for example: 'We MUST defeat her'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by America PACfrom 2026-09-14 to 2026-09-20spend $400–4996,000–6,999 impressions
Too radical for Alaska: Mary Peltola voted for taxpayer-funded gender transition surgeries. Get ready to reject her.
Too radical for Alaska: Mary Peltola voted for taxpayer-funded gender transition surgeries. Get ready to reject her.
Loaded LanguageAppeal to PrejudiceFalse Urgency100.0% of sentences flagged
Loaded Language: The word 'radical' is emotionally charged and used to trigger a negative reaction toward Peltola rather than convey a neutral factual assessment — for example: 'Too radical for Alaska'
Appeal to Prejudice: The framing implies Peltola's values are incompatible with Alaskan identity, exploiting in-group/out-group sentiment to suggest she does not represent 'real' Alaskans — for example: 'Too radical for Alaska'
False Urgency: The imperative 'Get ready to reject her' creates a sense of urgency and mobilization pressure, pushing the audience toward a predetermined action without deliberation — for example: 'Get ready to reject her'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-09-11spend $6,000–6,999600,000–699,999 impressions
Dan Sullivan has betrayed us, and now we’re paying for it.
He took nearly $300,000 from the trawl industry while Alaska’s fishing communities struggled to get by.
That’s not public service. That’s self-service.
Loaded LanguageName CallingAppeal to Prejudice25.0% of sentences flagged
Loaded Language: The word 'betrayed' is emotionally charged, implying treachery and disloyalty rather than conveying a factual description of any specific action — for example: 'betrayed us'
Name Calling: Dan Sullivan is labeled a betrayer without substantiation of any specific wrongdoing, functioning as a derogatory characterization to discredit him — for example: 'Dan Sullivan has betrayed us'
Appeal to Prejudice: The phrase 'us' vs. the implied 'him' creates an in-group/out-group dynamic, positioning Sullivan as an outsider who has wronged the collective — for example: 'betrayed us'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-09-11spend $5,000–5,999450,000–499,999 impressions
Outspoken? Sure. Alaska first? Always.
Ranked one of the most independent members of Congress, I am committed to protecting our way of life.
Glittering Generalities100.0% of sentences flagged
Glittering Generalities: The phrase 'our way of life' is a vague, emotionally positive expression that sounds noble but carries no specific meaning — it is used as rhetorical flourish without defining what is actually being protected or from whom — for example: 'protecting our way of life'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Senate Leadership Fundvideo · 0:30from 2026-09-09
Who is Mary Peltola really? [music] The answer is I don't know. >> She'll show her face, but she won't speak up for Alaska. >> They dressed her up, threw her out on a stream somewhere, make her look like an Alaskan. >> Mary Peltola sounds like Alaska, but toes a different line in Washington, D.C. >> Every time Mary Peltola gets in a room with her people, she's not with our people. Mary had her chance and she sold Alaskans out. >> SLF PAC [music] is responsible for the content of this advertising.
Loaded LanguageConspiracy AppealName CallingBlack-and-White FallacyAppeal to PrejudiceScapegoating75.0% of sentences flagged
Loaded Language: The word 'really' implies hidden or deceptive identity, casting suspicion without evidence — for example: Who is Mary Peltola really?, she won't speak up for Alaska and toes a different line in Washington, D.C..
Conspiracy Appeal: The phrase 'they dressed her up' implies shadowy actors orchestrating a deceptive image of Peltola — for example: 'They dressed her up, threw her out on a stream somewhere'
Name Calling: The sentence implies Peltola is a manufactured fake rather than a genuine Alaskan, functioning as a derogatory label — for example: 'make her look like an Alaskan'
Black-and-White Fallacy: The sentence implies Peltola either represents Alaska or Washington D.C. interests, with no middle ground or nuance — for example: 'sounds like Alaska, but toes a different line in Washington, D.C.'
Appeal to Prejudice: The contrast between 'her people' and 'our people' explicitly invokes in-group/out-group identity to cast Peltola as an outsider — for example: 'she's not with our people'
Scapegoating: Peltola is blamed as the singular cause of harm to Alaskans without specifying what complex policy failures or circumstances may be involved — for example: 'she sold Alaskans out'
Claims checked
No checkable factual claims in this ad.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Paid for by AMERICANS FOR PROSPERITY ACTION, INC.(AFP ACTION)from 2026-09-092 variantsspend $9,000–10,498180,000–214,998 impressions
Dan Sullivan is working to cut taxes to deliver real results and unleash Alaska energy to lower costs.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by AMERICANS FOR PROSPERITY ACTION, INC.(AFP ACTION)from 2026-09-096 variantsspend $8,400–10,994325,000–384,994 impressions
Dan Sullivan is working to deliver real results for veterans and all Alaskans.
Glittering Generalities100.0% of sentences flagged
Glittering Generalities: The phrase 'real results' is vague and emotionally positive without specifying any concrete achievements or policies — for example: 'real results'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by NRSCfrom 2026-09-083 variantsspend $2,500–3,197155,000–181,997 impressions
While Alaskan fishermen work hard every day to earn a living, Mary Peltola is pushing a radical Lower 48 liberal agenda. Instead of delivering real results for local workers, Peltola supported policy measures like allowing biological men to compete in girls' high school sports. Dan Sullivan is fighting to protect Alaska's industries, workers, and community values.
Loaded LanguageAppeal to PrejudiceBlack-and-White FallacyCard StackingGlittering Generalities100.0% of sentences flagged
Loaded Language: The word 'radical' is an emotionally charged label designed to trigger a negative reaction rather than convey factual information about Peltola's positions — for example: radical Lower 48 liberal agenda and allowing biological men to compete in girls' high school sports.
Appeal to Prejudice: The phrase 'Lower 48 liberal agenda' exploits Alaskan in-group identity by framing Peltola as an outsider pushing foreign values on 'real' Alaskans, implying she does not represent local interests — for example: 'Lower 48 liberal agenda'
Black-and-White Fallacy: The contrast between hardworking Alaskan fishermen and Peltola's 'agenda' implies a binary: either you are with local workers or you are pushing an outside agenda, leaving no room for nuance — for example: While Alaskan fishermen work hard every day to earn a living, Mary Peltola is pushing a radical Lower 48 liberal agenda and Dan Sullivan is fighting to protect Alaska's industries, workers, and community values.
Card Stacking: The sentence selectively highlights one specific and culturally divisive policy position to define Peltola's entire record, omitting any other policy work or context that might complicate the negative portrayal — for example: 'Instead of delivering real results for local workers, Peltola supported policy measures like allowing biological men to compete in girls' high school sports'
Glittering Generalities: Vague, emotionally positive terms like 'industries, workers, and community values' are used to make Sullivan sound noble and protective without specifying any concrete policies or actions — for example: 'protect Alaska's industries, workers, and community values'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by NRSCfrom 2026-09-082 variantsspend $4,000–4,598251,000–301,998 impressions
Mary Peltola claims to represent Alaska, but her voting record tells a very different story. From selling out local fishermen to backing extreme policies that let men compete in women's athletics, Peltola continues to side with national liberals over local families.
Loaded LanguageAppeal to PrejudiceName CallingBlack-and-White Fallacy100.0% of sentences flagged
Loaded Language: The phrase 'tells a very different story' implies deception or hypocrisy without providing evidence, framing Peltola as dishonest — for example: claims to represent, tells a very different story and selling out local fishermen.
Appeal to Prejudice: The sentence exploits in-group/out-group identity by contrasting 'national liberals' with 'local families,' implying Peltola betrays her own community in favor of outsiders — for example: 'side with national liberals over local families'
Name Calling: The label 'national liberals' is used as a derogatory tag to discredit Peltola by association rather than addressing her actual policy positions — for example: 'national liberals'
Black-and-White Fallacy: The sentence presents only two sides — 'national liberals' versus 'local families' — implying there is no nuanced middle ground in Peltola's policy choices — for example: 'side with national liberals over local families'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by NRSCfrom 2026-09-083 variantsspend $1,500–2,197150,200–176,997 impressions
Alaska needs representatives who focus on local jobs and family values, not political agendas from the Lower 48. Mary Peltola has aligned herself with radical interests while failing to deliver for working fishermen and local students. Dan Sullivan is committed to defending our state, our economy, and our girls' sports.
Glittering GeneralitiesAppeal to PrejudiceName CallingLoaded LanguageCard Stacking100.0% of sentences flagged
Glittering Generalities: Vague emotionally positive terms like 'family values' and 'local jobs' are invoked without specific policy substance — for example: local jobs and family values and defending our state, our economy.
Appeal to Prejudice: Frames Alaskans as an in-group whose interests are threatened by outsiders from 'the Lower 48', exploiting regional identity to create an us-vs-them dynamic — for example: political agendas from the Lower 48 and our state, our economy, and our girls' sports.
Name Calling: The label 'radical interests' is used to discredit Peltola without specifying what those interests are — for example: 'aligned herself with radical interests'
Loaded Language: The word 'radical' is emotionally charged and chosen to trigger a negative reaction rather than convey factual information — for example: 'radical interests'
Card Stacking: The sentence selectively presents a negative characterization of Peltola while omitting any of her accomplishments or context, stacking the framing entirely against her — for example: 'failing to deliver for working fishermen and local students'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-09-082 variantsspend $10,000–11,498250,000–299,998 impressions
This month, we close the books on our final end-of-quarter FEC fundraising deadline of the campaign. When this deadline ends, we are legally required to report how much money we've raised and how many donations we've received over the last 9 months.
Everyone will be watching: the press, Dan Sullivan, and his DC Republican super PAC backers. They're looking to see how much grassroots enthusiasm there is to send Mary to the U.S. Senate, and these numbers are a huge part of that. If we file a weak report, they will see there's no strong pushback to the self-serving system in DC that’s hurting all of us. Please contribute what you can afford to support Mary Peltola today before our final EOQ deadline this month.
Appeal to FearBandwagon AppealLoaded LanguageAppeal to PrejudiceFalse Urgency66.7% of sentences flagged
Appeal to Fear: Framing 'everyone' as watching creates a sense of scrutiny and pressure, implying consequences if the reader does not act — for example: Everyone will be watching and they will see there's no strong pushback.
Bandwagon Appeal: Frames the campaign's success as dependent on demonstrating mass 'grassroots enthusiasm,' implying the reader should join the crowd to validate the movement — for example: 'how much grassroots enthusiasm there is'
Loaded Language: Uses emotionally charged phrases to characterize the political system as corrupt and harmful, triggering resentment — for example: 'self-serving system in DC that's hurting all of us'
Appeal to Prejudice: Uses 'all of us' to create an in-group identity of ordinary people harmed by a distant, corrupt DC system, contrasting 'us' against 'them' — for example: 'hurting all of us'
False Urgency: Imposes an artificial deadline to pressure the reader into donating without deliberation — for example: 'before our final EOQ deadline this month'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-09-077 variantsspend $2,500–3,59369,100–87,993 impressions
Fairbanks Memorial Hospital is vital to the interior. Dan Sullivan fights for us, but Mary Peltola doesn’t. We need a Senator who listens and delivers. Vote for Republican Dan Sullivan on November 3rd!
Black-and-White FallacyAppeal to PrejudiceGlittering GeneralitiesFalse Urgency75.0% of sentences flagged
Black-and-White Fallacy: The sentence presents a binary opposition between Sullivan 'fighting for us' and Peltola not doing so, leaving no room for nuance or middle ground — for example: 'Dan Sullivan fights for us, but Mary Peltola doesn't.'
Appeal to Prejudice: The use of 'us' frames the audience as an in-group that Sullivan belongs to and Peltola is excluded from, exploiting in-group identity — for example: 'Dan Sullivan fights for us, but Mary Peltola doesn't.'
Glittering Generalities: The phrase 'listens and delivers' uses vague, emotionally positive language without specifying any concrete policy or action — for example: 'a Senator who listens and delivers.'
False Urgency: The call to vote on a specific date creates artificial time pressure to prompt immediate action without further deliberation — for example: 'Vote for Republican Dan Sullivan on November 3rd!'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-09-078 variantsspend $1,200–1,99254,200–73,992 impressions
Dan secured the largest Coast Guard buildup in history. Southeast Alaska deserves a champion who brings more investment, more families and more jobs to our communities. Vote for Republican Dan Sullivan on Nov. 3!
Exaggeration/HyperboleGlittering GeneralitiesFalse Urgency100.0% of sentences flagged
Exaggeration/Hyperbole: The claim of 'largest Coast Guard buildup in history' is an absolute superlative that is presented without evidence or qualification — for example: largest buildup ever
Glittering Generalities: Vague emotionally positive terms like 'champion', 'investment', 'families', and 'communities' are used as rhetorical flourish without specific policy substance — for example: champion who brings more investment, more families and more jobs
False Urgency: The specific date 'Nov. 3' combined with 'Vote' creates artificial time pressure to act without further deliberation — for example: Vote on Nov. 3
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-09-078 variantsspend $2,500–3,692127,000–155,992 impressions
The Bush deserves a senator who honors our military and makes sure Veterans get the benefits they’ve earned! Vote for Republican Dan Sullivan on November 3rd!
Glittering GeneralitiesAppeal to PrejudiceFalse Urgency100.0% of sentences flagged
Glittering Generalities: Vague, emotionally positive language about 'honoring our military' and veterans' benefits is used as rhetorical flourish without specifying any concrete policy — for example: 'honors our military'
Appeal to Prejudice: The phrase 'our military' invokes in-group identity, implying shared community values and loyalty to frame the political appeal — for example: 'our military'
False Urgency: The explicit date 'November 3rd' combined with the imperative 'Vote' creates artificial time pressure to prompt immediate action without deliberation — for example: 'Vote for Republican Dan Sullivan on November 3rd!'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-09-048 variantsspend $14,400–17,292698,000–819,992 impressions
Senator Dan Sullivan has put in the work to hold Big Tech accountable and keep our kids safe. Alaskan families deserve an advocate like Dan. Vote for Dan Sullivan on November 3rd!
Glittering GeneralitiesAppeal to PrejudiceFalse Urgency100.0% of sentences flagged
Glittering Generalities: Vague, emotionally positive framing about 'accountability' and child safety without specific evidence or policy details — for example: keeping kids safe
Appeal to Prejudice: Invokes in-group identity of 'Alaskan families' to create a sense that Sullivan is uniquely their champion, implying others are not — for example: Alaskan families deserve an advocate like Dan
False Urgency: Specifying a deadline date creates artificial urgency to prompt immediate action without further deliberation — for example: Vote for Dan Sullivan on November 3rd!
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-09-048 variantsspend $4,400–5,992190,000–222,992 impressions
Dan Sullivan has kept the proud people of the Kenai Peninsula at the top of his list. He knows the importance of supporting Alaska fisheries. Vote for Dan Sullivan on or before November 3rd!
Appeal to PrejudiceGlittering GeneralitiesFalse Urgency100.0% of sentences flagged
Appeal to Prejudice: The phrase 'proud people of the Kenai Peninsula' flatters a specific in-group identity to build emotional loyalty toward the candidate — for example: 'proud people of the Kenai Peninsula'
Glittering Generalities: The claim that Sullivan 'knows the importance of supporting Alaska fisheries' is vague and emotionally positive without providing any substantive policy detail — for example: 'knows the importance of supporting Alaska fisheries'
False Urgency: The phrase 'on or before November 3rd' creates artificial time pressure to prompt immediate action without deliberation — for example: 'Vote for Dan Sullivan on or before November 3rd!'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-09-043 variantsspend $7,000–8,497370,000–454,997 impressions
Your senator, Dan Sullivan has helped secure millions for rural aviation safety. He knows that being able to safely transport people and goods across the bush is essential. Vote for Senator Dan Sullivan on or before Nov. 3rd.
False Urgency33.3% of sentences flagged
False Urgency: The phrase 'on or before Nov. 3rd' creates a deadline-based pressure to act, implying urgency around the voting date — for example: 'on or before Nov. 3rd'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-09-046 variantsspend $8,800–10,994406,000–501,994 impressions
Dan Sullivan knows prices are high and supporting a family is expensive – that’s why he worked to prevent the biggest middle class tax increase in American history and cut taxes on tips and overtime. Vote for Senator Dan Sullivan on November 3rd!
Exaggeration/HyperboleFalse Urgency100.0% of sentences flagged
Exaggeration/Hyperbole: The claim that Sullivan prevented 'the biggest middle class tax increase in American history' is an extreme superlative that is unverified and likely overstated — for example: biggest middle class tax increase in American history
False Urgency: The explicit call to vote on a specific date creates artificial urgency to prompt immediate action without further deliberation — for example: Vote for Senator Dan Sullivan on November 3rd!
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-09-044 variantsspend $1,900–2,69695,200–111,996 impressions
Mary Peltola and her lower 48 liberal friends don’t have an agenda for Alaska, they have a target on Alaska. When it comes down to it, Peltola sides with the far left over Alaska. Time to close the door on her campaign!
Name CallingAppeal to PrejudiceLoaded LanguageBlack-and-White FallacyFalse Urgency100.0% of sentences flagged
Name Calling: Derogatory label 'lower 48 liberal friends' is used to discredit Peltola by associating her with outsiders and a political label — for example: lower 48 liberal friends and sides with the far left.
Appeal to Prejudice: Frames Peltola as aligned with outside 'lower 48' interests against Alaska's in-group identity, exploiting regional us-vs-them sentiment — for example: 'lower 48 liberal friends don't have an agenda for Alaska'
Loaded Language: The phrase 'target on Alaska' uses threatening, emotionally charged imagery to imply hostile intent rather than policy disagreement — for example: 'they have a target on Alaska'
Black-and-White Fallacy: Presents only two options — siding with 'the far left' or siding with Alaska — ignoring any nuanced positions Peltola may hold — for example: 'Peltola sides with the far left over Alaska'
False Urgency: Creates artificial pressure to act immediately against Peltola's campaign without deliberation — for example: 'Time to close the door on her campaign!'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by North Starfrom 2026-09-04 to 2026-09-178 variantsspend $49,100–62,1923,415,000–1,679,994 impressions
Dan Sullivan is pocketing hundreds of thousands of dollars off of corporate trawlers, and getting rich off of the salmon farming industry.
no techniques found
Claims checked
“Dan Sullivan is pocketing hundreds of thousands of dollars off of corporate trawlers” Checked as: Dan Sullivan receives hundreds of thousands of dollars from corporate trawlers (fishing industry).No authoritative evidence found
Verdict right?
“getting rich off of the salmon farming industry” Checked as: Someone is getting rich off of the salmon farming industryNo authoritative evidence found
Verdict right?
Paid for by Alaskans for Sullivanfrom 2026-09-043 variantsspend $3,000–4,097175,000–199,997 impressions
Your senator, Dan Sullivan has helped secure millions for rural aviation safety. He knows that being able to safely transport people and goods into the region is a priority for Alaskans. Vote for Senator Dan Sullivan on or before Nov. 3rd.
False Urgency33.3% of sentences flagged
False Urgency: The phrase 'on or before Nov. 3rd' creates a deadline-driven pressure to act, mimicking urgency framing even though election deadlines are factual — the phrasing is structured to prompt immediate action rather than deliberation — for example: 'Vote for Senator Dan Sullivan on or before Nov. 3rd.'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-09-044 variantsspend $2,600–3,396130,200–161,996 impressions
Dan Sullivan and his wife Julie have deep roots in the Interior. He’s always around, helping to strengthen our military, promote UAF & our hospital. Dan has worked hard for Alaska, and he will continue to fight for us. Vote Dan Sullivan Nov. 3rd!
Appeal to PrejudiceGlittering GeneralitiesFalse Urgency100.0% of sentences flagged
Appeal to Prejudice: Emphasizing 'deep roots in the Interior' invokes in-group identity and local belonging to build trust — for example: deep roots in the Interior
Glittering Generalities: Vague positive claims about strengthening the military and promoting institutions without specific substance — for example: helping to strengthen our military and fight for us.
False Urgency: The specific date creates a time-pressure call to action designed to prompt immediate response — for example: Vote Dan Sullivan Nov. 3rd!
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Last Frontier PACfrom 2026-09-032 variantsspend $7,000–7,998450,000–549,998 impressions
Two years in Washington. Not one bill signed into law.
But after Alaskans fired her, Mary Peltola CASHED IN:
💰$300,000+ working for a D.C. lobbying firm
💰$80,000 from a D.C. dark money group
💰Campaign cash spent on hotels, airfare, and food
No results for Alaska. A major payday for Peltola.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Last Frontier PACfrom 2026-09-03spend $7,000–7,999450,000–499,999 impressions
Two years in Washington. Not one bill signed into law.
But after Alaskans fired her, Mary Peltola CASHED IN:
💰$300,000+ working for a D.C. lobbying firm
💰$80,000 from a D.C. dark money group
💰Campaign cash spent on hotels, airfare, and food
No results for Alaska. A major payday for Peltola.
Two years in Washington. Not one bill signed into law.
But after Alaskans fired her, Mary Peltola CASHED IN:
💰$300,000+ working for a D.C. lobbying firm
💰$80,000 from a D.C. dark money group
💰Campaign cash spent on hotels, airfare, and food
No results for Alaska. A major payday for Peltola.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Senate Leadership Fundvideo · 0:30from 2026-09-02
I was in the service for over 14 [music] years. >> Spent 3 years in the army, became an officer, and went all the way from private to full bird colonel. >> I am a veteran [music] and I know that Mary Peltola does not care about us. Mary Peltola has voted against VA medical care. >> She voted against a pay raise for our troops. >> It really bothers me that she's not taking care of veterans. >> I think her record speaks for itself. [music] I cannot support Mary under any circumstances. >> SLF PAC is responsible for the content of this advertising.
no techniques found
Claims checked
“Mary Peltola has voted against VA medical care.” Checked as: Mary Peltola voted against VA medical care.No authoritative evidence found
Verdict right?
“She voted against a pay raise for our troops.” Checked as: Mary Peltola voted against a pay raise for troops.No authoritative evidence foundinsufficient_tier
Verdict right?
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Paid for by NRSCfrom 2026-08-29 to 2026-09-082 variantsspend $100–29835,000–44,998 impressions
When it mattered most, Mary Peltola caved to D.C. party bosses and voted against critical Arctic drilling legislation she co-authored. Mary Peltola answers to Washington elites, not Alaskans. Alaskans deserve better.
Loaded LanguageFalse UrgencyName CallingAppeal to PrejudiceBlack-and-White FallacyGlittering Generalities100.0% of sentences flagged
Loaded Language: The phrase 'caved' is emotionally charged, implying weakness and betrayal rather than a neutral description of a vote change — for example: caved and critical Arctic drilling legislation.
False Urgency: The phrase 'when it mattered most' artificially elevates the stakes and implies a critical moment of failure — for example: 'When it mattered most'
Name Calling: The term 'party bosses' is a derogatory label implying corrupt, controlling figures rather than neutral political leadership — for example: party bosses and Washington elites.
Appeal to Prejudice: The sentence exploits in-group/out-group identity by contrasting 'Washington elites' with 'Alaskans,' implying Peltola serves outsiders rather than her own people — for example: 'answers to Washington elites, not Alaskans'
Black-and-White Fallacy: The sentence presents only two options — serving Washington elites or serving Alaskans — ignoring the complexity of legislative decision-making — for example: 'answers to Washington elites, not Alaskans'
Glittering Generalities: The vague appeal that 'Alaskans deserve better' uses emotionally positive but substanceless language to imply Peltola has failed without specifying what 'better' means — for example: 'Alaskans deserve better'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by NRSCfrom 2026-08-29 to 2026-09-092 variantsspend $800–99895,000–109,998 impressions
Mary Peltola claims to fight for Alaska, but when Washington party elites objected to essential Arctic drilling, she surrendered. Alaska needs strong leadership that refuses to fold under pressure from out-of-state special interests.
Loaded LanguageName CallingCard StackingGlittering GeneralitiesAppeal to Prejudice100.0% of sentences flagged
Loaded Language: Words like 'elites', 'surrendered', and 'essential' are emotionally charged to frame Peltola negatively and the drilling positively — for example: 'Washington party elites' and 'she surrendered'
Name Calling: The label 'Washington party elites' is used as a derogatory term to discredit those who opposed the drilling without engaging their arguments — for example: 'Washington party elites'
Card Stacking: The sentence presents Peltola's position as a simple capitulation without acknowledging any legitimate reasons she or others may have had for opposing Arctic drilling — for example: framing opposition as mere 'surrender' to elites
Glittering Generalities: The call for 'strong leadership' is a vague, emotionally positive phrase that implies a contrast with Peltola without offering substantive policy argument — for example: 'Alaska needs strong leadership'
Appeal to Prejudice: The phrase 'out-of-state special interests' exploits in-group/out-group identity by framing opposition as outsiders threatening Alaskans — for example: 'out-of-state special interests'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by NRSCfrom 2026-08-29 to 2026-09-09spend $400–49950,000–59,999 impressions
Mary Peltola sold out Alaska the moment D.C. party bosses pulled her leash. She co-authored a crucial bill to expand Alaska's oil and gas production, but when it came time to stand up and vote, she caved to radical Washington liberals and voted against her own legislation.
Loaded LanguageName CallingConspiracy AppealCard Stacking100.0% of sentences flagged
Loaded Language: The phrase 'sold out Alaska' uses emotionally charged language to imply betrayal — for example: sold out Alaska, pulled her leash and radical Washington liberals.
Name Calling: Referring to party leadership as 'D.C. party bosses' is a derogatory label used to discredit rather than describe — for example: D.C. party bosses and radical Washington liberals.
Conspiracy Appeal: The imagery of shadowy 'party bosses' controlling Peltola implies hidden coordination and puppet-mastery — for example: 'D.C. party bosses pulled her leash'
Card Stacking: The sentence selectively presents the fact that she co-authored the bill while omitting any context or reasoning for why she may have voted against it, creating a one-sided portrayal — for example: 'She co-authored a crucial bill... but... voted against her own legislation'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-08-28 to 2026-09-162 variantsspend $12,500–17,9981,100,000–124,999 impressions
"A new Alaska Current review of financial disclosure records finds that Republican US Sen. Dan Sullivan’s stock trades haven’t just helped triple his personal wealth while in office, but include several suspiciously timed trades."
Learn more at https://thealaskacurrent.com/2026/08/27/dan-sullivans-time-in-the-us-senate-has-been-marked-by-well-timed-stock-trades/
Loaded Language50.0% of sentences flagged
Loaded Language: The word 'suspiciously' is emotionally charged and implies wrongdoing without providing evidence, going beyond neutral factual reporting — for example: 'suspiciously timed trades'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-08-27 to 2026-09-122 variantsspend $1,300–1,498180,000–214,998 impressions
My motto has always been simple: fish, family and freedom. From fighting to protect our seafood economy to supporting our military families and veterans, I am committed to protecting our way of life. It's time to put Alaska first.
Glittering GeneralitiesAppeal to PrejudiceFalse Urgency100.0% of sentences flagged
Glittering Generalities: The motto uses vague, emotionally positive words that sound noble but carry no specific policy meaning — for example: fish, family and freedom and protecting our way of life.
Appeal to Prejudice: 'Alaska first' invokes in-group identity to imply that the speaker uniquely champions Alaskans over outsiders or other interests — for example: 'put Alaska first'
False Urgency: 'It's time' implies an artificial sense of urgency, pressuring the audience to act without deliberation — for example: 'It's time to put Alaska first'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-08-24 to 2026-09-05spend $1,500–1,999200,000–249,999 impressions
“My dad is a legally blind veteran. The very things that he fought for, Mary Peltola voted to take away from him.” – Jaime, Wasilla, AK
Alaska’s veterans rely on VA benefits, and they need to be taken care of properly. Mary Peltola voted against them.
🚫 We don’t need her in office 🚫
Appeal to Prejudice20.0% of sentences flagged
Appeal to Prejudice: The phrase 'we' invokes an in-group identity implying a collective consensus that excludes the unnamed 'her', framing the rejection as a shared community value — for example: We don't need her
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-08-21 to 2026-08-25spend $1,000–1,49935,000–39,999 impressions
BREAKING NEWS: Mary Peltola is officially advancing to the general election for the United States Senate in Alaska!
When Mary grew up in Western Alaska, salmon fishing with her father in the summers and dog mushing in the winters, Alaska was a place of abundance. Now, corporate trawlers are decimating fish stocks, prices are crushing families, and DC politicians are feathering their own nests while ignoring costs like $20/gallon for fuel. Mary is taking on the rigged system with a focus on fish, family, freedom – and fighting corruption – but this will be the closest and most consequential Senate race on the map this year.
Chip in to Mary’s campaign for the U.S. Senate today as we begin the next leg of this race toward the general election. We are looking for a huge number of donors to get our general election campaign off to a strong start and put us in a position to WIN this toss-up seat in November.
BREAKING NEWS: Mary Peltola is officially advancing to the general election for the United States Senate in Alaska!
When Mary grew up in Western Alaska, salmon fishing with her father in the summers and dog mushing in the winters, Alaska was a place of abundance. Now, corporate trawlers are decimating fish stocks, prices are crushing families, and DC politicians are feathering their own nests while ignoring costs like $20/gallon for fuel. Mary is taking on the rigged system with a focus on fish, family, freedom – and fighting corruption – but this will be the closest and most consequential Senate race on the map this year.
Chip in to Mary’s campaign for the U.S. Senate today as we begin the next leg of this race toward the general election. We are looking for a huge number of donors to get our general election campaign off to a strong start and put us in a position to WIN this toss-up seat in November.
Loaded LanguageScapegoatingName CallingGlittering GeneralitiesFalse UrgencyConspiracy AppealAppeal to Prejudice50.0% of sentences flagged
Loaded Language: Emotionally charged words chosen to trigger a reaction rather than convey facts. — for example: decimating fish stocks, crushing families and feathering their own nests.
Scapegoating: Corporate trawlers and DC politicians are singled out as the sole causes of complex economic and environmental problems — for example: 'corporate trawlers are decimating fish stocks'
Name Calling: DC politicians are labeled with the derogatory idiom 'feathering their own nests,' implying corruption without substantiation — for example: 'DC politicians are feathering their own nests'
Glittering Generalities: Vague, emotionally positive terms are used as rhetorical flourish without substantive policy content — for example: 'fish, family, freedom'
False Urgency: The race is framed as uniquely critical and consequential to pressure engagement and override deliberation — for example: 'the closest and most consequential Senate race on the map this year'
Conspiracy Appeal: The phrase 'rigged system' implies hidden, coordinated wrongdoing by unnamed powerful actors — for example: 'taking on the rigged system'
Appeal to Prejudice: 'DC politicians' is used as an out-group label contrasted implicitly with ordinary Alaskans, exploiting regional identity and anti-establishment sentiment — for example: DC politicians are feathering their own nests while ignoring costs
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Alaska seniors are struggling. And Mary Peltola would make it worse. Instead of standing up for seniors, Mary Peltola is choosing petty politics [music] over good policy, opposing efforts to save seniors money, and working to eliminate historic tax savings like no tax on Social Security. That means less money for groceries, health care, and everyday items. [music] Seniors can't afford Mary Peltola's tax and spend agenda.
Appeal to FearLoaded LanguageBlack-and-White FallacyName CallingCard Stacking100.0% of sentences flagged
Appeal to Fear: Opens with a distressing claim about seniors struggling to prime the audience emotionally before the attack on Peltola — for example: Alaska seniors are struggling and That means less money for groceries, health care, and everyday items.
Loaded Language: The phrase 'make it worse' is emotionally charged, implying Peltola would actively harm vulnerable seniors — for example: Mary Peltola would make it worse, choosing petty politics over good policy and Seniors can't afford Mary Peltola's tax and spend agenda.
Black-and-White Fallacy: Implies the only alternative to the status quo is Peltola making things worse, leaving no room for nuance or other outcomes — for example: 'would make it worse.'
Name Calling: Labeling Peltola's approach as 'petty politics' is a derogatory characterization meant to discredit her rather than engage with her actual positions — for example: Mary Peltola is choosing petty politics over good policy and Mary Peltola's tax and spend agenda.
Card Stacking: Presents only one side of Peltola's record — framing her as opposing savings and eliminating tax benefits — without acknowledging any counterarguments or context for her positions — for example: 'working to eliminate historic tax savings like no tax on Social Security.'
Claims checked
“working to eliminate historic tax savings like no tax on Social Security” Checked as: Someone is working to eliminate the historic tax savings of no tax on Social Security benefits.No authoritative evidence found
Verdict right?
“Mary Peltola is choosing petty politics over good policy, opposing efforts to save seniors money” Checked as: Mary Peltola is opposing efforts to save seniors moneyContradicted by tokuda.house.govsource ↗Confidence: high“Representative Jill Tokuda (HI-02) led Reps. Mary Sattler Peltola (AK-At Large) and Ed Case (HI-02) in announcing the introduction of legislation to ensure skilled nursing facilities in Hawaiʻi and Alaska receive fair reimbursements for the services they provide.”
Verdict right?
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Paid for by ONE FOR ALL COMMITTEEfrom 2026-08-206 variantsspend $200–79450,200–71,994 impressions
Dan Sullivan votes with Washington 98% of the time, even when it raises what we pay at home.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Mary Peltola for Senatevideo · 0:30from 2026-08-19
There's only one thing that matters to me, getting the job done for Alaska. And [music] I'll take on anyone, including Democrats, anyone in the lower 48 who doesn't understand what Alaska needs. They don't get that resource development is about our survival. [music] They don't get that firearms are for feeding our families and protecting ourselves. That a secure border keeps all Americans safe. When both parties are attacking you, you're doing something right. [music] Alaska first, always. I'm Mary Peltola and I approve this message.
Glittering GeneralitiesAppeal to PrejudiceAppeal to FearLoaded LanguageFalse EquivalenceBandwagon Appeal87.5% of sentences flagged
Glittering Generalities: Vague, emotionally positive framing about 'getting the job done' without specifying what that means — for example: getting the job done for Alaska and Alaska first, always.
Appeal to Prejudice: Creates an in-group (Alaskans) versus out-group ('anyone in the lower 48') identity divide, implying outsiders cannot understand or represent Alaska's interests — for example: anyone in the lower 48 who doesn't understand what Alaska needs, firearms are for feeding our families and protecting ourselves and Alaska first, always.
Appeal to Fear: Frames resource development as a matter of literal survival, invoking existential threat to override nuanced debate — for example: resource development is about our survival and a secure border keeps all Americans safe.
Loaded Language: The word 'survival' is emotionally charged, elevating a policy preference to an existential necessity — for example: 'about our survival'
False Equivalence: Equates criticism from both parties as equally valid proof of righteousness, ignoring that bipartisan opposition could reflect legitimate policy concerns rather than confirmation of correctness — for example: 'When both parties are attacking you, you're doing something right'
Bandwagon Appeal: Implicitly frames opposition from both sides as a badge of honor that validates the speaker's position, pressuring the audience to see bipartisan criticism as proof of virtue — for example: 'you're doing something right'
Claims checked
No checkable factual claims in this ad.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Paid for by Alaskans for Sullivanfrom 2026-08-19 to 2026-09-02spend $2,500–2,999300,000–349,999 impressions
The lower 48 liberals are on the attack. Dan Sullivan is here to fight back, unleashing Alaskan energy in order to lower costs and create new jobs. Dan is cutting taxes for seniors and families so that YOU keep more money in your pocket. Vote Dan Sullivan.
Appeal to PrejudiceName CallingAppeal to FearGlittering GeneralitiesLoaded LanguageCard StackingFalse Urgency100.0% of sentences flagged
Appeal to Prejudice: Frames outsiders ('lower 48 liberals') as attackers threatening Alaska, invoking in-group/out-group identity to rally Alaskans against an external enemy — for example: lower 48 liberals are on the attack and cutting taxes for seniors and families.
Name Calling: Uses 'liberals' as a derogatory label to discredit opponents without addressing their arguments — for example: 'lower 48 liberals'
Appeal to Fear: Creates anxiety by framing outside political forces as actively attacking, implying a threat that demands a defensive response — for example: 'are on the attack'
Glittering Generalities: Uses vague, emotionally positive promises like 'lower costs' and 'create new jobs' without any specific policy detail — for example: 'lower costs and create new jobs'
Loaded Language: The phrase 'fight back' frames Sullivan in heroic, combative terms designed to trigger an emotional rally-around response — for example: 'fight back'
Card Stacking: Presents the tax-cutting claim as a straightforward benefit without any counterbalancing information about trade-offs or who else might be affected — for example: 'Dan is cutting taxes for seniors and families so that YOU keep more money in your pocket'
False Urgency: A direct imperative call to action ('Vote') implies immediate necessity without deliberation — for example: 'Vote Dan Sullivan'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by One Nationfrom 2026-08-192 variantsspend $25,000–30,9981,500,000–599,999 impressions
Sen. Dan Sullivan helped create thousands of Alaskan jobs.
By championing the Willow and Pikka pipeline projects, he reversed the resource lock-up and protected the Last Frontier's economy.
Call and tell Sen. Dan S. Sullivan to keep protecting Alaska’s jobs and economy: 907-271-5915
Sen. Dan Sullivan helped create thousands of Alaskan jobs.
By championing the Willow and Pikka pipeline projects, he reversed the resource lock-up and protected the Last Frontier's economy.
Call and tell Sen. Dan S. Sullivan to keep protecting Alaska’s jobs and economy: 907-271-5915
no techniques found
Claims checked
“Sen. Dan Sullivan helped create thousands of Alaskan jobs.” Checked as: Sen. Dan Sullivan caused thousands of Alaskan jobs to be created.No authoritative evidence found
Verdict right?
“By championing the Willow and Pikka pipeline projects, he reversed the resource lock-up and protected the Last Frontier's economy.” Checked as: Sullivan championing the Willow and Pikka pipeline projects reversed a resource lock-up and protected Alaska's economy.No authoritative evidence found
Verdict right?
Paid for by One Nationfrom 2026-08-192 variantsspend $11,000–16,4981,125,000–149,999 impressions
Sen. Dan Sullivan helped create thousands of Alaskan jobs.
By championing the Willow and Pikka pipeline projects, he reversed the resource lock-up and protected the Last Frontier's economy.
Call and tell Sen. Dan S. Sullivan to keep protecting Alaska’s jobs and economy: 907-271-5915
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-08-19 to 2026-09-173 variantsspend $12,400–17,997360,000–424,997 impressions
BREAKING NEWS: Mary Peltola is officially advancing to the general election for the United States Senate in Alaska!
When Mary grew up in Western Alaska, salmon fishing with her father in the summers and dog mushing in the winters, Alaska was a place of abundance. Now, corporate trawlers are decimating fish stocks, prices are crushing families, and DC politicians are feathering their own nests while ignoring costs like $20/gallon for fuel. Mary is taking on the rigged system with a focus on fish, family, freedom – and fighting corruption – but this will be the closest and most consequential Senate race on the map this year.
Chip in to Mary’s campaign for the U.S. Senate today as we begin the next leg of this race toward the general election. We are looking for a huge number of donors to get our general election campaign off to a strong start and put us in a position to WIN this toss-up seat in November.
Loaded LanguageScapegoatingAppeal to PrejudiceGlittering GeneralitiesFalse Urgency50.0% of sentences flagged
Loaded Language: Emotionally charged words chosen to trigger a reaction rather than convey facts. — for example: decimating fish stocks, crushing families and feathering their own nests.
Scapegoating: Complex economic and environmental problems are blamed squarely on 'corporate trawlers' and 'DC politicians' as singular causes — for example: 'corporate trawlers are decimating fish stocks'
Appeal to Prejudice: 'DC politicians' is used as an out-group label contrasted implicitly with ordinary Alaskan families, exploiting regional identity — for example: 'DC politicians are feathering their own nests'
Glittering Generalities: Vague positive values are strung together as rhetorical flourish without substantive policy content — for example: 'fish, family, freedom'
False Urgency: The race is framed as uniquely critical and time-sensitive to pressure the audience into action — for example: 'closest and most consequential Senate race on the map this year'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-08-19 to 2026-09-02spend $3,000–3,499350,000–399,999 impressions
Dan Sullivan has Alaska's back. He served our country and is a proven fighter for Alaska’s veterans, economy, and priorities. While others, like Mary Peltola, take their orders from lower 48 liberals, Dan answers to Alaskans. Vote for registered republican incumbent Dan Sullivan!
Glittering GeneralitiesTransferAppeal to PrejudiceName CallingBlack-and-White FallacyFalse Urgency100.0% of sentences flagged
Glittering Generalities: Vague positive claim of loyalty and support with no specific substance — for example: has Alaska's back and proven fighter for Alaska's veterans, economy, and priorities.
Transfer: Borrows legitimacy from military service to validate political candidacy — for example: 'He served our country'
Appeal to Prejudice: Exploits in-group/out-group identity by framing Peltola as beholden to outsiders while Sullivan belongs to Alaskans — for example: 'take their orders from lower 48 liberals'
Name Calling: Uses 'liberals' as a derogatory label to discredit Peltola by association rather than addressing her positions — for example: 'lower 48 liberals'
Black-and-White Fallacy: Presents a binary choice: either you take orders from outside liberals or you answer to Alaskans, ignoring any nuance — for example: 'While others...take their orders from lower 48 liberals, Dan answers to Alaskans'
False Urgency: Imperative call to vote creates pressure to act without further deliberation — for example: 'Vote for registered republican incumbent Dan Sullivan!'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-08-19 to 2026-09-012 variantsspend $3,000–3,998400,000–499,998 impressions
Dan Sullivan is hard at work for Alaskans. He’s protecting hunting, fishing, the Second Amendment, and he’s lowering costs for Alaskans by opening oil and gas in the Cook Inlet, ANWR and the NPR-A. Dan Sullivan answers to Alaskans, not the lower 48 liberals. Vote Dan Sullivan!
Glittering GeneralitiesCard StackingAppeal to PrejudiceName CallingFalse Urgency100.0% of sentences flagged
Glittering Generalities: Vague positive framing that Sullivan is diligently working for constituents without specific substance — for example: 'hard at work for Alaskans'
Card Stacking: Selectively lists popular issues (hunting, fishing, Second Amendment) alongside economic claims about oil and gas without acknowledging any counterarguments or costs — for example: 'protecting hunting, fishing, the Second Amendment'
Appeal to Prejudice: Exploits in-group/out-group identity by positioning Alaskans as a distinct group opposed to outsider 'lower 48 liberals' — for example: 'not the lower 48 liberals'
Name Calling: Uses the derogatory label 'liberals' to discredit political opponents rather than addressing their positions — for example: 'lower 48 liberals'
False Urgency: A direct imperative call to action designed to prompt immediate behavior without deliberation — for example: 'Vote Dan Sullivan!'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-08-19 to 2026-09-01spend $100–19920,000–24,999 impressions
Mary Peltola works for her lower 48 liberal buddies, NOT for you. Alaskans deserve a Senator who puts Alaska first. Mary doesn’t. If you're tired of Alaska being sold out, vote NO on Mary Peltola.
Appeal to PrejudiceName CallingBlack-and-White FallacyLoaded LanguageFalse Urgency100.0% of sentences flagged
Appeal to Prejudice: Frames Peltola as serving outsiders ('lower 48 liberal buddies') rather than Alaskans, exploiting in-group/out-group identity — for example: lower 48 liberal buddies and puts Alaska first.
Name Calling: Uses the derogatory label 'liberal buddies' to discredit Peltola by association rather than addressing her record — for example: liberal buddies
Black-and-White Fallacy: Presents a binary: either a senator puts Alaska first or they don't, leaving no room for nuance or competing priorities — for example: puts Alaska first / Mary doesn't
Loaded Language: The phrase 'sold out' is emotionally charged, implying betrayal and corruption without providing factual basis — for example: Alaska being sold out
False Urgency: The conditional 'if you're tired' combined with a direct call to vote creates pressure to act based on emotional frustration rather than deliberation — for example: vote NO on Mary Peltola
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by AMERICANS FOR PROSPERITY ACTION, INC.(AFP ACTION)from 2026-08-18 to 2026-09-118 variantsspend $16,200–19,792424,000–494,992 impressions
Dan Sullivan will unleash Alaska energy, cut costs, and protect the freedom that makes the Last Frontier unique.
Glittering GeneralitiesLoaded Language100.0% of sentences flagged
Glittering Generalities: Vague emotionally positive words like 'freedom' and 'unique' are used as rhetorical flourish without specific policy substance — for example: 'protect the freedom that makes the Last Frontier unique'
Loaded Language: The word 'unleash' is emotionally charged, implying suppression and dramatic liberation rather than conveying a factual policy position — for example: 'unleash Alaska energy'
Paid for by Senate Leadership Fundvideo · 0:15from 2026-08-14
Mary Peltola camouflages who she really is. Mary says she stands with our veterans, but that's not how she voted. Mary voted against funding VA medical care. She voted against the pay raise for our troops. She says one thing and does something else.
Loaded LanguageName CallingCard StackingAppeal to PrejudiceRepetition100.0% of sentences flagged
Loaded Language: The word 'camouflages' is emotionally charged, implying deliberate deception and hidden identity rather than a neutral description — for example: camouflages who she really is.
Name Calling: Derogatory labels used to discredit a person or group rather than address their arguments.
Card Stacking: Presents a single vote as evidence of opposition to VA medical care without context about the broader bill, amendments, or alternative votes — for example: Mary voted against funding VA medical care and She voted against the pay raise for our troops.
Appeal to Prejudice: The phrase 'our troops' invokes in-group identity and patriotic loyalty to frame the vote as a betrayal of a shared community — for example: 'our troops'
Repetition: The accusation of hypocrisy — saying one thing and doing another — is repeated across sentences 1, 2, and 5 to reinforce the impression of deliberate deception — for example: 'She says one thing and does something else'
Claims checked
“Mary voted against funding VA medical care.” No authoritative evidence found
Verdict right?
“She voted against the pay raise for our troops.” Checked as: Mary Peltola voted against a pay raise for troops.No authoritative evidence foundinsufficient_tier
Verdict right?
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Paid for by ALASKANS FOR MARYfrom 2026-08-13 to 2026-09-163 variantsspend $900–1,19733,000–43,997 impressions
"Alaska Republican Senator Dan Sullivan received $10,000 in campaign donations from Epstein associates after voting to block the release of the Epstein files."
Learn more: https://tinyurl.com/34xe6znt
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-08-13 to 2026-08-273 variantsspend $8,500–9,697650,000–759,997 impressions
Dan Sullivan received nearly $10,000 from known Epstein associates shortly after voting against releasing the files. Even worse, he took money from a political insider arrested on charges of sex trafficking and sexual exploitation of minors. It’s time to send Sullivan into retirement.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-08-13 to 2026-09-163 variantsspend $18,500–24,497625,000–729,997 impressions
"Alaska Republican US Sen. Dan Sullivan received more than $10,000 in campaign donations from Epstein associates just months after voting to block the release of the Epstein Files."
Read more: https://tinyurl.com/epstie
no techniques found
Claims checked
“received more than $10,000 in campaign donations from Epstein associates just months after voting to block the release of the Epstein Files” Checked as: A person received more than $10,000 in campaign donations from Epstein associates shortly after voting to block the release of the Epstein Files.No authoritative evidence foundcausal_guard
Verdict right?
“Alaska Republican US Sen. Dan Sullivan received more than $10,000 in campaign donations from Epstein associates” Checked as: Alaska Republican US Senator Dan Sullivan received more than $10,000 in campaign donations from Epstein associatesNo authoritative evidence found
Verdict right?
“voting to block the release of the Epstein Files” Checked as: A senator or representative voted to block the release of the Epstein FilesTrue, but missing context: The vote characterized as "blocking" was a procedural vote to table a Schumer amendment to an unrelated bill, and the same senator subsequently supported a separate bill to make the Epstein records publicsource ↗Fact-checker citedConfidence: high“Democrat Mary Peltola has put out a new ad misleadingly accusing Republican Sen. Dan Sullivan of casting “the deciding vote” to keep the Epstein files “hidden.” While Sullivan voted against considering an amendment to an otherwise unrelated bill that would have released the files earlier, he, like the rest of the Senate, supported a bill to make the records public.”
Verdict right?
Paid for by ALASKANS FOR MARYfrom 2026-08-13 to 2026-09-09spend $7,000–7,999150,000–174,999 impressions
Hey, it's Mary in Savoonga, Alaska.
We're off the Bering Sea coast here, and it's super expensive to fly here. We flew into Nome yesterday on Alaska Airlines in a larger jet because our original jet was canceled in the morning, and then today we flew into Savoonga on a Beach 1900.
All of it's just crazy expensive.
And this is the best part of the campaign: being able to go out to all the villages we can and talk to people across Alaska about the issues they have.
It's just so expensive. So anything you can contribute will help us get to even more places.
We're really looking forward in the next 80-something days to getting out to all the regions of Alaska and as many places as we can possibly afford to go.
So anything you can help us with today is really appreciated.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-08-13 to 2026-08-18spend $3,000–3,49950,000–59,999 impressions
“Democrat Mary Peltola is doubling down on her support for oil and natural gas as she seeks to become Alaska's next U.S. senator.”
Learn more: https://www.eenews.net/articles/peltola-backs-gas-project-more-refining-in-senate-bid/
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-08-13 to 2026-08-202 variantsspend $3,000–3,598215,000–244,998 impressions
The lower 48 liberals are on the attack. Dan Sullivan is here to fight back, unleashing Alaskan energy in order to lower costs and create new jobs. Dan is cutting taxes for seniors and families so that YOU keep more money in your pocket. Vote Dan Sullivan August 18th!
Name CallingAppeal to FearAppeal to PrejudiceGlittering GeneralitiesLoaded LanguageFalse Urgency100.0% of sentences flagged
Name Calling: The phrase 'lower 48 liberals' uses a derogatory label to frame out-of-state political opponents as a threatening group — for example: 'lower 48 liberals'
Appeal to Fear: The claim that liberals 'are on the attack' creates a sense of threat and danger to motivate defensive action — for example: 'are on the attack'
Appeal to Prejudice: Contrasting 'lower 48 liberals' with the implied Alaskan in-group exploits regional identity to create an us-vs-them dynamic — for example: The lower 48 liberals are on the attack and cutting taxes for seniors and families.
Glittering Generalities: Vague positive promises like 'lower costs and create new jobs' are emotionally appealing but lack specific policy substance — for example: 'lower costs and create new jobs'
Loaded Language: The word 'unleashing' carries emotionally charged connotations of power and liberation to generate enthusiasm — for example: 'unleashing Alaskan energy'
False Urgency: Specifying a date creates artificial time pressure to prompt immediate action without further deliberation — for example: 'Vote Dan Sullivan August 18th!'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-08-13 to 2026-08-202 variantsspend $400–59829,000–34,998 impressions
Mary Peltola works for her lower 48 liberal buddies, NOT for you. Alaskans deserve a Senator who puts Alaska first. Mary doesn’t. If you're tired of Alaska being sold out, vote NO on Mary Peltola August 18th.
Appeal to PrejudiceName CallingBlack-and-White FallacyLoaded LanguageFalse UrgencyAppeal to Fear100.0% of sentences flagged
Appeal to Prejudice: Frames Peltola as loyal to outsiders ('lower 48 liberal buddies') rather than Alaskans, exploiting in-group/out-group identity — for example: lower 48 liberal buddies and puts Alaska first.
Name Calling: Uses the derogatory label 'liberal buddies' to discredit Peltola rather than address her policy positions — for example: 'liberal buddies'
Black-and-White Fallacy: Implies there are only two options: a senator who puts Alaska first or one who does not, with no nuance — for example: 'Mary doesn't'
Loaded Language: Uses the emotionally charged phrase 'sold out' to imply betrayal and corruption without providing evidence — for example: 'Alaska being sold out'
False Urgency: Attaches a specific date to create time pressure and push voters to act before deliberating carefully — for example: 'vote NO on Mary Peltola August 18th'
Appeal to Fear: Implies that continued support for Peltola will result in Alaska being 'sold out,' triggering anxiety to drive a specific voting action — for example: 'tired of Alaska being sold out'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-08-13 to 2026-08-17spend $400–49920,000–24,999 impressions
Dan Sullivan cast the deciding vote to keep the Epstein files hidden. Politicians like Dan Sullivan who hide the truth do not deserve our support.
Dan Sullivan cast the deciding vote to keep the Epstein files hidden. Politicians like Dan Sullivan who hide the truth do not deserve our support.
Loaded LanguageName CallingAppeal to Prejudice100.0% of sentences flagged
Loaded Language: The phrase 'keep the Epstein files hidden' uses emotionally charged framing, implying deliberate concealment and wrongdoing rather than a neutral procedural vote — for example: keep the Epstein files hidden and hide the truth.
Name Calling: Dan Sullivan is labeled as a politician who 'hides the truth,' functioning as a derogatory characterization designed to discredit him rather than engage with the substance of his vote — for example: 'Politicians like Dan Sullivan who hide the truth'
Appeal to Prejudice: The phrase 'do not deserve our support' invokes in-group identity, positioning the audience as a righteous collective whose support is withheld from those who betray them — for example: 'do not deserve our support'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Right For Alaska PACfrom 2026-08-13 to 2026-08-153 variantsspend $1,300–1,99736,100–42,997 impressions
Alaska families are struggling to make ends meet. So why did Dan Sullivan spend our tax dollars on irreversible sex change surgeries for kids?
Gerald Heikes will protect our kids and our paychecks.
Vote Gerald Heikes by August 18.
Dan Sullivan voted five times to pile on the debt. The biggest increase in history.
Gerald Heikes puts our kids, our values, and our tax dollars first.
Vote Gerald Heikes for US Senate by August 18.
Plain Folks AppealLoaded LanguageAppeal to FearBlack-and-White FallacyCard StackingGlittering GeneralitiesAppeal to Prejudice50.0% of sentences flagged
Plain Folks Appeal: Attempts to convince by presenting the speaker as an ordinary person to gain trust and relatability — for example: struggling to make ends meet.
Loaded Language: The phrase 'irreversible sex change surgeries for kids' uses emotionally charged and provocative language designed to trigger a strong negative reaction rather than convey neutral facts — for example: 'irreversible sex change surgeries for kids'
Appeal to Fear: The sentence implies that taxpayer money is being used to harm children through irreversible medical procedures, creating anxiety and alarm to provoke a strong emotional response — for example: 'irreversible sex change surgeries for kids'
Black-and-White Fallacy: The rhetorical question frames the issue as a binary: either you oppose Dan Sullivan or you support spending tax dollars on these procedures, leaving no room for nuance or context — for example: 'So why did Dan Sullivan spend our tax dollars on irreversible sex change surgeries for kids?'
Card Stacking: The sentence juxtaposes the prior claim about struggling Alaska families with an unverified or misleadingly framed claim about Sullivan's spending, implying a direct causal link while omitting context or counterevidence — for example: 'our tax dollars on irreversible sex change surgeries for kids'
Glittering Generalities: The sentence uses vague, emotionally positive language about protecting children and finances without specifying any concrete policy or action — for example: 'protect our kids and our paychecks'
Appeal to Prejudice: The use of 'our' creates an in-group identity implying shared ownership and values, positioning Heikes as a defender of the community's collective interests — for example: 'our kids and our paychecks'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Right For Alaska PACfrom 2026-08-13 to 2026-08-204 variantsspend $5,600–6,796120,000–139,996 impressions
Alaska families are struggling to make ends meet. So why did Dan Sullivan spend our tax dollars on irreversible sex change surgeries for kids?
Gerald Heikes will protect our kids and our paychecks.
Vote Gerald Heikes by August 18.
DEI programs in Lithuania. A transgender comic book in Peru. Their obsessions, funded with your money.
It's time for a senator who answers to Alaska. Gerald Heikes will end the woke nonsense.
Vote Republican Gerald Heikes for US Senate by August 18.
Appeal to FearLoaded LanguageAppeal to PrejudiceBlack-and-White FallacyName CallingGlittering GeneralitiesScapegoatingFalse Urgency80.0% of sentences flagged
Appeal to Fear: Sets up an emotional premise about economic hardship to prime the audience for outrage in the following sentence — for example: framing families as 'struggling to make ends meet'
Loaded Language: Uses emotionally charged and politically loaded phrasing to provoke a visceral reaction rather than convey neutral facts — for example: 'irreversible sex change surgeries for kids'
Appeal to Prejudice: Invokes 'our tax dollars' to create an in-group identity of taxpayers being wronged by an out-group action, exploiting identity-based resentment — for example: 'our tax dollars'
Black-and-White Fallacy: Implicitly frames the situation as a binary: either families get help or money goes to the described surgeries, ignoring the complexity of budget allocations — for example: juxtaposing struggling families against the alleged spending
Name Calling: Uses a derogatory and politically charged label to discredit Dan Sullivan rather than engage with policy substance — for example: implying he personally funded 'sex change surgeries for kids'
Glittering Generalities: The sentence uses vague, emotionally positive language about protecting children and finances without specifying any concrete policy or action — for example: 'protect our kids and our paychecks'
Scapegoating: An unnamed 'they' is blamed for wasting public funds on culturally objectionable projects, deflecting from complex policy debates — for example: 'Their obsessions, funded with your money'
False Urgency: The phrase 'It's time' creates artificial urgency implying the moment for action is now and cannot wait — for example: 'It's time for a senator who answers to Alaska'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-08-13 to 2026-09-153 variantsspend $9,800–11,397360,000–439,997 impressions
“Alaska Republican Senator Dan Sullivan received $10,000 in campaign donations from Epstein associates after voting to block the release of the Epstein files.”
Read more: https://meidasnews.com/news/dan-sullivan-received-campaign-donations-from-epstein-associates-after-voting-to-block-release-of-the-files
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Sullivanfrom 2026-08-13 to 2026-08-214 variantsspend $6,700–7,896435,000–519,996 impressions
Dan Sullivan is hard at work for Alaskans. He’s protecting hunting, fishing,the Second Amendment, and he’s lowering costs for Alaskans by opening oil and gas in the Cook Inlet, ANWR and the NPR-A. Dan Sullivan answers to Alaskans, not the lower 48 liberals. Vote Dan Sullivan on August 18th
Glittering GeneralitiesCard StackingAppeal to PrejudiceName CallingBlack-and-White FallacyFalse Urgency100.0% of sentences flagged
Glittering Generalities: Vague positive framing that Sullivan is diligently working for constituents without specific substance — for example: a feel-good opener with no factual grounding
Card Stacking: Selectively lists popular policy positions without acknowledging any trade-offs, costs, or counterarguments — for example: environmental concerns about oil and gas expansion are entirely omitted
Appeal to Prejudice: Exploits in-group/out-group identity by positioning Alaskans as the legitimate constituency and dismissing outsiders as 'liberals' — for example: framing opponents as foreign elites who don't belong
Name Calling: Uses the derogatory label 'liberals' to discredit political opponents rather than engaging with their arguments — for example: 'lower 48 liberals'
Black-and-White Fallacy: Presents a binary choice between Sullivan serving Alaskans or serving outside liberals, ignoring any nuanced middle ground — for example: 'answers to Alaskans, not the lower 48 liberals'
False Urgency: Specifying a date creates artificial time pressure to prompt immediate action without further deliberation — for example: 'Vote Dan Sullivan on August 18th'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-08-13 to 2026-08-18spend $600–69910,000–14,999 impressions
“Peltola’s plan continues a delicate balance she sought to strike while in the House. She was one of vanishingly few outspoken Democratic supporters of oil and gas and helped convince then-President Joe Biden to approve the massive Willow oil and gas project in Alaska.”
Learn more: https://www.eenews.net/articles/peltola-backs-gas-project-more-refining-in-senate-bid/
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-08-12 to 2026-09-06spend $500–59980,000–89,999 impressions
Mary Peltola says she stands with our veterans, but that’s not how she voted.
PELTOLA VOTED AGAINST:
❌ Funding VA medical care
❌ A pay raise for our troops
She says one thing, and does something else. Alaskans cannot trust Mary Peltola.
Mary Peltola says she stands with our veterans, but that’s not how she voted.
PELTOLA VOTED AGAINST:
❌ Funding VA medical care
❌ A pay raise for our troops
She says one thing, and does something else. Alaskans cannot trust Mary Peltola.
Loaded LanguageAppeal to PrejudiceName Calling50.0% of sentences flagged
Loaded Language: The phrase implies hypocrisy and dishonesty without providing evidence, using implication to emotionally charge the statement — for example: 'says one thing, and does something else'
Appeal to Prejudice: Invokes the in-group identity of Alaskans to frame distrust of Peltola as a shared regional or community value — for example: 'Alaskans cannot trust Mary Peltola'
Name Calling: Directly labels Mary Peltola as untrustworthy without substantive argument or evidence to support the claim — for example: 'cannot trust Mary Peltola'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-08-12 to 2026-09-102 variantsspend $1,100–1,698190,000–219,998 impressions
⚠️ Alaskans cannot trust Mary Peltola.
Mary Peltola camouflages her record, saying she stands with veterans, but then votes AGAINST funding VA medical care and AGAINST a pay raise for our troops.
Mary Peltola promises Alaska one thing, and then does something else.
⚠️ Alaskans cannot trust Mary Peltola.
Mary Peltola camouflages her record, saying she stands with veterans, but then votes AGAINST funding VA medical care and AGAINST a pay raise for our troops.
Mary Peltola promises Alaska one thing, and then does something else.
Name CallingAppeal to PrejudiceLoaded LanguageCard Stacking66.7% of sentences flagged
Name Calling: The sentence uses a derogatory trust-undermining label directed at a named individual without providing any substantive argument or evidence — for example: 'Alaskans cannot trust Mary Peltola'
Appeal to Prejudice: The sentence invokes a regional in-group identity ('Alaskans') to frame the claim as a collective judgment by 'real' Alaskans against a specific individual — for example: 'Alaskans cannot trust Mary Peltola'
Loaded Language: The word 'camouflages' is emotionally charged, implying deliberate deception and concealment rather than a neutral description of her record — for example: 'camouflages her record'
Card Stacking: The sentence presents only the votes against certain measures without providing context such as reasons for the votes, what the bills contained, or any votes she may have cast in favor of veterans — for example: 'votes AGAINST funding VA medical care and AGAINST a pay raise for our troops'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by 907 Initiative from 2026-08-12 to 2026-08-202 variantsspend $800–998115,000–129,998 impressions
Dan Sullivan's new campaign video is giving 2020 Al Gross bear doctor ad: one of the oldest gimmicks in Alaska politics. What's next, a dead salmon photo in the style of a Hinge profile? Sullivan watched Gross annoy Alaskans statewide with his jingle, but still thought this was a good idea. Dan, focus less on trying to be Alaskan and more on trying to help Alaskans.
Name CallingExaggeration/HyperboleLoaded LanguageAppeal to Prejudice100.0% of sentences flagged
Name Calling: Labeling the campaign video as 'one of the oldest gimmicks' dismisses it with a derogatory label rather than substantive critique — for example: calling it a gimmick implies dishonesty or manipulation without argument.
Exaggeration/Hyperbole: The rhetorical question uses an absurd hypothetical to mock Sullivan's campaign strategy through extreme overstatement — for example: 'a dead salmon photo in the style of a Hinge profile'.
Loaded Language: The word 'annoy' is emotionally charged, framing Gross's campaign as universally irritating to Alaskans to discredit Sullivan by association — for example: 'annoy Alaskans statewide'.
Appeal to Prejudice: The sentence implies Sullivan is not authentically Alaskan, invoking in-group identity to delegitimize him — for example: 'focus less on trying to be Alaskan'.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-08-12 to 2026-09-102 variantsspend $1,700–2,298245,000–299,998 impressions
Alaska hunters use camouflage. The military uses camouflage. So does Mary Peltola.
She claims to stand with veterans, but voted against funding VA medical care.
She claims to stand with troops, but voted against giving them a pay raise.
Alaskans can’t trust Peltola.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SLF PACfrom 2026-08-12 to 2026-09-104 variantsspend $16,000–18,1961,775,000–2,009,996 impressions
Alaska hunters use camouflage. The military uses camouflage. So does Mary Peltola.
✖️ She claims to stand with veterans, but voted against funding VA medical care.
✖️ She claims to stand with troops, but voted against giving them a pay raise.
Alaskans can’t trust Peltola.
no techniques found
Claims checked
“She claims to stand with veterans, but voted against funding VA medical care.” Checked as: Mary Peltola voted against funding VA medical care.No authoritative evidence found
Verdict right?
“She claims to stand with troops, but voted against giving them a pay raise.” Checked as: A person (identified as "she") claims to stand with troops and voted against giving them a pay raise.No authoritative evidence found
Verdict right?
Paid for by SLF PACfrom 2026-08-12 to 2026-09-103 variantsspend $14,000–15,9971,750,000–1,999,997 impressions
Mary Peltola says one thing... and does something else.
Peltola claims to stand with our veterans, but that’s NOT how she voted.
⚠️ She voted against funding VA medical care.
⚠️ She voted against giving troops a pay raise.
Alaskans can’t trust Peltola.
Appeal to PrejudiceLoaded Language16.7% of sentences flagged
Appeal to Prejudice: The phrase 'our veterans' invokes in-group identity to frame Peltola as betraying a cherished community — for example: our veterans
Loaded Language: The emphatic capitalization of 'NOT' is designed to trigger an emotional reaction of betrayal and distrust rather than convey neutral factual information — for example: NOT how she voted
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-08-11 to 2026-08-275 variantsspend $21,000–27,6951,556,000–657,996 impressions
$10,000 from known Epstein associates. Money from a political insider arrested on charges of sex trafficking and sexual exploitation of minors. The real Dan Sullivan is out for himself, not Alaska.
Loaded LanguageAppeal to FearCard StackingAppeal to PrejudiceName Calling100.0% of sentences flagged
Loaded Language: The phrase 'known Epstein associates' is designed to trigger an emotional reaction by linking the subject to one of the most notorious criminal figures in recent memory, without providing specific factual context — for example: known Epstein associates and sex trafficking and sexual exploitation of minors.
Appeal to Fear: The sentence implies a sinister connection to a notorious sex trafficking figure to provoke fear and disgust about the subject's associations — for example: '$10,000 from known Epstein associates'
Card Stacking: The sentence presents only the most damaging framing — that money came from someone 'arrested' on these charges — without clarifying the nature of the connection, the outcome of charges, or other context, selectively presenting information to maximize negative impression — for example: 'Money from a political insider arrested on charges of sex trafficking'
Appeal to Prejudice: The phrase 'not Alaska' invokes in-group identity, implying Sullivan is a betrayer of his own constituents and community — for example: 'not Alaska'
Name Calling: The construction 'The real Dan Sullivan' is a rhetorical device used to define and discredit the subject's character as self-serving rather than addressing specific policy arguments — for example: 'The real Dan Sullivan is out for himself'
Claims checked
“$10,000 from known Epstein associates.” Checked as: A person or entity received $10,000 from known Epstein associates.No authoritative evidence found
Verdict right?
“Money from a political insider arrested on charges of sex trafficking and sexual exploitation of minors.” Checked as: A political insider was arrested on charges of sex trafficking and sexual exploitation of minors, and money from that person was involved in something.No authoritative evidence found
Verdict right?
Paid for by Alaskans for Maryfrom 2026-08-11 to 2026-08-12spend $0–993,000–3,999 impressions
The real Dan Sullivan: Illegal immigration, no drilling, and the Epstein cover-up. Sullivan is out for himself, not Alaska.
Name CallingConspiracy AppealCard StackingAppeal to PrejudiceBlack-and-White Fallacy100.0% of sentences flagged
Name Calling: The phrase 'The real Dan Sullivan' implies a hidden, negative true identity being exposed, used to discredit him — for example: 'The real Dan Sullivan'
Conspiracy Appeal: Referencing the 'Epstein cover-up' implies Sullivan is complicit in a shadowy, sinister hidden plot — for example: 'the Epstein cover-up'
Card Stacking: Three negative accusations are listed together without evidence or context, selectively framing Sullivan in the worst possible light — for example: 'Illegal immigration, no drilling, and the Epstein cover-up'
Appeal to Prejudice: Contrasting Sullivan's self-interest against 'Alaska' invokes in-group loyalty to Alaskans, implying Sullivan is a traitor to his own people — for example: 'not Alaska'
Black-and-White Fallacy: Presents only two options — Sullivan is either for himself or for Alaska — ignoring any nuance or complexity in his record — for example: 'out for himself, not Alaska'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-08-11 to 2026-08-12spend $100–1996,000–6,999 impressions
Dan Sullivan talks tough on the border. He talks big on Alaska energy. And he’d rather not talk about Jeffrey Epstein at all. The receipts tell the real story: his votes, his words, his donors. Read the truth at whoistherealdansullivan.com
Loaded LanguageConspiracy AppealCard StackingFalse Urgency100.0% of sentences flagged
Loaded Language: The phrase 'talks tough' is dismissive and loaded, implying Sullivan's border rhetoric is bluster rather than substance — for example: talks tough on the border and talks big on Alaska energy.
Conspiracy Appeal: Associating Sullivan with Jeffrey Epstein and implying he is deliberately hiding something implies a sinister hidden connection without providing evidence — for example: he'd rather not talk about Jeffrey Epstein at all and Read the truth at whoistherealdansullivan.com.
Card Stacking: Selectively frames 'votes, words, donors' as damning 'receipts' revealing a hidden truth, implying these facts tell only one story while omitting any context or counterargument — for example: 'The receipts tell the real story: his votes, his words, his donors'
False Urgency: The imperative 'Read the truth' creates a call to action implying urgent revelation of hidden facts, pressuring the audience to seek out a partisan source — for example: 'Read the truth at whoistherealdansullivan.com'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-08-10 to 2026-08-252 variantsspend $1,200–1,798120,000–149,998 impressions
Since 2015, Dan Sullivan has reported nearly 100 stock trades worth up to $2 million.
He was found to have violated congressional financial disclosure requirements after failing to report trades in Mowi, the world's largest farmed salmon company.
Read more about Dan Sullivan's record at DanSullivanCorruption.com.
Name Calling33.3% of sentences flagged
Name Calling: The URL 'DanSullivanCorruption.com' embeds the derogatory label 'Corruption' directly into a person's name, functioning as a smear without presenting any evidence — for example: associating a named individual with corruption through branding alone.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-08-10 to 2026-08-263 variantsspend $1,600–2,297210,100–265,997 impressions
Senator Dan Sullivan violated congressional financial disclosure laws by failing for months to report the sale of two stocks he held in Mowi, the world's largest producer of farmed salmon.
He's also made millions in profit from stock trades while serving in office. Something smells fishy.
Read more about Sen. Sullivan's record >> SullivanWatch.com
Senator Dan Sullivan violated congressional financial disclosure laws by failing for months to report the sale of two stocks he held in Mowi, the world's largest producer of farmed salmon.
He's also made millions in profit from stock trades while serving in office. Something smells fishy.
Read more about Sen. Sullivan's record >> SullivanWatch.com
Senator Dan Sullivan violated congressional financial disclosure laws by failing for months to report the sale of two stocks he held in Mowi, the world's largest producer of farmed salmon.
He's also made millions in profit from stock trades while serving in office. Something smells fishy.
Read more about Sen. Sullivan's record >> SullivanWatch.com
Conspiracy AppealLoaded Language50.0% of sentences flagged
Conspiracy Appeal: Hidden plots, secret coordination, or shadowy actors invoked to explain away evidence.
Loaded Language: The phrase 'smells fishy' is an emotionally charged colloquial expression implying corruption or wrongdoing without providing evidence — for example: implying guilt through innuendo rather than fact
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-08-10 to 2026-08-262 variantsspend $700–89862,000–72,998 impressions
Luxury golf. Luxury spa.
According to FEC filings, Dan Sullivan's True North campaign PAC has spent more than $100,000 at La Quinta Resort & Club in Southern California.
Turns out "True North" points south.
Luxury golf. Luxury spa.
According to FEC filings, Dan Sullivan's True North campaign PAC has spent more than $100,000 at La Quinta Resort & Club in Southern California.
Turns out "True North" points south.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-08-10 to 2026-08-263 variantsspend $1,600–2,297160,000–190,097 impressions
Since 2015, Senator Dan Sullivan has reported nearly 100 stock trades worth up to $2,000,000.
See how Senator Sullivan broke Congress's insider trading law at dansullivancorruption.com
Read more >> SullivanWatch.com
Since 2015, Senator Dan Sullivan has reported nearly 100 stock trades worth up to $2,000,000.
See how Senator Sullivan broke Congress's insider trading law at dansullivancorruption.com
Read more >> SullivanWatch.com
Since 2015, Senator Dan Sullivan has reported nearly 100 stock trades worth up to $2,000,000.
See how Senator Sullivan broke Congress's insider trading law at dansullivancorruption.com
Read more >> SullivanWatch.com
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-08-10 to 2026-08-263 variantsspend $1,300–1,997119,000–149,997 impressions
Senator Dan Sullivan voted twelve times for the war in Iran.
Then, after gas prices climbed, he sent an email begging his supporters to donate $3, $5, or $10 to "fill up his tank" so he could travel to rural communities across Alaska.
You can't vote to make gas more expensive, then ask everyone else to pay for it.
Senator Dan Sullivan voted twelve times for the war in Iran.
Then, after gas prices climbed, he sent an email begging his supporters to donate $3, $5, or $10 to "fill up his tank" so he could travel to rural communities across Alaska.
You can't vote to make gas more expensive, then ask everyone else to pay for it.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-08-10 to 2026-08-263 variantsspend $1,500–2,197160,100–190,997 impressions
📈 Up to $2M in reported stock trading profits
🐟 Illegal stock trades tied to a farmed salmon company
🥩 $35K+ in campaign funds spent at D.C. steakhouses
⛳ $100K+ in campaign funds spent at a California resort
Read all about it DanSullivanCorruption.com
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-08-10 to 2026-08-184 variantsspend $1,200–1,596118,100–134,996 impressions
Senator Dan Sullivan broke Congress's insider trading law after failing to report stock trades in a foreign farmed salmon company. Since 2015, his stock trades have made up to $2 million, far outpacing the market.
Alaskans deserve a senator who plays by the rules.
Read more: SullivanWatch.com
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-08-07 to 2026-08-192 variantsspend $5,500–6,498230,000–264,998 impressions
Jeffrey Epstein was a monster, and the elites tried to cover it up. Dan Sullivan cast the deciding vote to keep the Epstein files hidden. Stand with your fellow patriots and vote him out.
Loaded LanguageConspiracy AppealName CallingCard StackingAppeal to PrejudiceFalse UrgencyBandwagon Appeal100.0% of sentences flagged
Loaded Language: The word 'monster' is an emotionally charged dehumanizing label, and 'elites' carries strong negative connotations designed to trigger an emotional reaction — for example: 'monster' and 'elites'
Conspiracy Appeal: The claim that 'the elites tried to cover it up' implies a coordinated hidden plot by shadowy powerful actors to suppress the truth — for example: 'the elites tried to cover it up'
Name Calling: Calling Epstein a 'monster' is a derogatory label used to provoke emotional outrage rather than convey factual information — for example: 'Jeffrey Epstein was a monster'
Card Stacking: The claim that Sullivan 'cast the deciding vote to keep the Epstein files hidden' is presented as a damning fact without context, counterarguments, or verification of what the vote actually entailed — for example: 'Dan Sullivan cast the deciding vote to keep the Epstein files hidden'
Appeal to Prejudice: The phrase 'your fellow patriots' invokes in-group identity to pressure the reader into political action by framing it as a matter of shared patriotic loyalty — for example: 'Stand with your fellow patriots'
False Urgency: The imperative 'Stand with your fellow patriots and vote him out' creates a call to immediate action designed to bypass deliberation — for example: 'Stand with your fellow patriots and vote him out'
Bandwagon Appeal: Framing the vote as standing 'with your fellow patriots' implies a large group of like-minded people are already acting, pressuring the reader to conform — for example: 'Stand with your fellow patriots'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Alaskans for Maryfrom 2026-08-07 to 2026-08-254 variantsspend $13,500–15,996750,000–874,996 impressions
Dan Sullivan cast the deciding vote to keep the Epstein files hidden. Politicians like Dan Sullivan who hide the truth do not deserve our support.
Loaded LanguageBlack-and-White FallacyAppeal to Prejudice100.0% of sentences flagged
Loaded Language: The phrase 'keep the Epstein files hidden' uses emotionally charged framing, implying deliberate concealment and wrongdoing rather than a neutral procedural vote — for example: keep the Epstein files hidden and hide the truth.
Black-and-White Fallacy: The sentence presents only two options: either a politician reveals everything or they 'hide the truth' and forfeit all support, ignoring nuanced positions on disclosure — for example: 'do not deserve our support'
Appeal to Prejudice: The phrase 'our support' invokes an in-group identity, framing the audience as a unified group whose collective approval is contingent on loyalty to a particular standard — for example: 'do not deserve our support'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Senate Leadership Fundvideo · 0:30from 2026-08-06
In Alaska, [music] camouflage has a purpose. Hunters use camouflage, the military uses camouflage, so does Mary Peltola. She camouflages who she really is. Mary says she stands with our veterans, but that's not how she voted. Mary Peltola voted against funding VA medical care. She voted against a pay raise for our troops. [music] She says one thing and does something else. I do not trust Mary Peltola, and neither [music] should you. >> SLF PAC is responsible for the content of this advertising.
TransferLoaded LanguageConspiracy AppealAppeal to PrejudiceCard StackingBandwagon AppealAppeal to Fear77.8% of sentences flagged
Transfer: By associating Peltola with hunters and military through the camouflage metaphor, the sentence borrows the negative connotation of deception while implying she is unlike these respected groups — for example: equating her with deceptive camouflage rather than legitimate uses
Loaded Language: The word 'camouflages' is used metaphorically to imply deliberate deception and hidden identity, triggering distrust — for example: camouflages who she really is and says one thing and does something else.
Conspiracy Appeal: The phrase implies Peltola has a hidden true identity she is concealing from voters, suggesting a secret agenda — for example: 'who she really is'
Appeal to Prejudice: Invoking 'our veterans' appeals to in-group identity and patriotic sentiment to frame Peltola as betraying a cherished group — for example: our veterans and our troops.
Card Stacking: Presents a single voting record claim without context — such as whether the vote was against a specific bill for other reasons — to create a one-sided negative impression — for example: voted against funding VA medical care and voted against a pay raise for our troops.
Bandwagon Appeal: Telling the audience 'neither should you' trust Peltola pressures conformity by implying the speaker's distrust is a position others should adopt — for example: 'neither should you'
Appeal to Fear: The direct address urging the audience not to trust Peltola creates anxiety about the consequences of doing so — for example: 'I do not trust Mary Peltola, and neither should you'
Claims checked
“Mary Peltola voted against funding VA medical care.” No authoritative evidence found
Verdict right?
“She voted against a pay raise for our troops.” Checked as: Mary Peltola voted against a pay raise for troops.No authoritative evidence foundinsufficient_tier
Verdict right?
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Paid for by ALASKANS FOR MARYfrom 2026-08-042 variantsspend $35,000–44,998675,000–799,998 impressions
TEAM MARY: Alaska’s open primary election is on August 18, and we’ve got to reach as many voters as humanly possible before our first face off with incumbent Republican Senator Dan Sullivan. Traveling around our state isn’t easy, more than 80% of our communities can’t be reached by road, meaning my team and I rely on small planes, big planes, and boats to get to remote villages from the Aleutians to the Arctic. We need the resources right now to travel, keep our ads on TV, and ramp up our GOTV efforts so every Alaskan is heard. Please make a $10 donation, or whatever you can afford, to my campaign for U.S. Senate today. This race is shaping up to be the most competitive and consequential in the country, and we’re going to win it together.
no techniques found
Claims checked
“Alaska’s open primary election is on August 18” Checked as: Alaska's open primary election is on August 18No authoritative evidence found
Verdict right?
“more than 80% of our communities can’t be reached by road” Checked as: More than 80% of Alaska's communities cannot be reached by road.No authoritative evidence found
Verdict right?
“incumbent Republican Senator Dan Sullivan” Checked as: Dan Sullivan is a Republican and an incumbent Senator.Supported by sullivan.senate.govsource ↗Primary sourceConfidence: high
Verdict right?
Paid for by Right For Alaska PACfrom 2026-08-04 to 2026-08-194 variantsspend $16,400–18,496800,000–924,996 impressions
Dan Sullivan pocketed hundreds of thousands from corporate trawlers, then sold Alaska's fishermen out.
Skip Southworth will ban those trawlers and put Alaska first.
Vote Skip Southworth by August 18.
Dan Sullivan pocketed hundreds of thousands from corporate trawlers, then sold Alaska's fishermen out.
Skip Southworth will ban those trawlers and put Alaska first.
Vote Skip Southworth by August 18.
Loaded LanguageName CallingScapegoating33.3% of sentences flagged
Loaded Language: The words 'pocketed' and 'sold out' carry strong negative emotional connotations implying corruption and betrayal rather than neutral descriptions of campaign contributions or policy decisions — for example: 'pocketed hundreds of thousands' and 'sold Alaska's fishermen out'
Name Calling: Dan Sullivan is implicitly labeled as corrupt and a traitor to his constituents through the framing of the sentence, discrediting him without addressing specific policy arguments — for example: 'sold Alaska's fishermen out'
Scapegoating: The sentence implies a simple causal chain where corporate money directly caused harm to Alaskan fishermen, reducing a complex policy issue to a single actor's betrayal — for example: 'pocketed hundreds of thousands from corporate trawlers, then sold Alaska's fishermen out'
Claims checked
“Dan Sullivan pocketed hundreds of thousands from corporate trawlers” Checked as: Dan Sullivan received hundreds of thousands of dollars from corporate trawler companies or interests.No authoritative evidence found
Verdict right?
Paid for by Alaskans for Sullivanfrom 2026-07-29 to 2026-08-203 variantsspend $5,700–6,397375,000–454,997 impressions
Dan Sullivan has Alaska's back. He served our country and is a proven fighter for Alaska’s veterans, economy, and priorities. While others, like Mary Peltola, take their orders from lower 48 liberals, Dan answers to Alaskans. Vote for registered republican incumbent Dan Sullivan on August 18!
Glittering GeneralitiesTransferAppeal to PrejudiceName CallingBlack-and-White FallacyFalse Urgency100.0% of sentences flagged
Glittering Generalities: Vague, emotionally positive claim of loyalty and protection with no specific substance — for example: has Alaska's back and proven fighter for Alaska's veterans, economy, and priorities.
Transfer: Invoking military service to borrow legitimacy and patriotic authority for a political candidate — for example: 'He served our country'
Appeal to Prejudice: Exploits in-group/out-group identity by contrasting 'Alaskans' with 'lower 48 liberals,' implying outsiders are controlling the opponent — for example: 'take their orders from lower 48 liberals, Dan answers to Alaskans'
Name Calling: Uses the derogatory label 'lower 48 liberals' to discredit Mary Peltola by association rather than addressing her positions — for example: 'take their orders from lower 48 liberals'
Black-and-White Fallacy: Presents a binary choice: either you take orders from outside liberals or you answer to Alaskans, ignoring any nuance — for example: 'While others...take their orders from lower 48 liberals, Dan answers to Alaskans'
False Urgency: Specifying a hard deadline creates artificial time pressure to prompt immediate action without deliberation — for example: 'Vote for registered republican incumbent Dan Sullivan on August 18!'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by ALASKANS FOR MARYfrom 2026-07-22 to 2026-08-11spend $2,500–2,99970,000–79,999 impressions
Please rush a donation to Mary Peltola today to help us build a strong ground game and win the screen war in the race for U.S. Senate in Alaska.
In a state as big as Texas, Montana, and California *combined*, we’re criss-crossing as much of Alaska’s 586,000 square miles as we can to bring every village and every voter into our campaign. But this is without a doubt the most expensive state on the map to run a Senate campaign. To win in Alaska means reaching communities on and off the road system, from the Aleutians to Anchorage to the Arctic.
We are doing all we can to fight back with ads online and on the airwaves, but we need your help to match the tens of millions in outside spending from the billionaire-backed super PACs propping up Mary’s opponent and swaying the polls. Pitch in to get Mary back on track here >>>
Appeal to FearLoaded LanguageScapegoatingFalse Urgency33.3% of sentences flagged
Appeal to Fear: Creates anxiety about being outspent by powerful outside forces to pressure the reader into acting — for example: framing billionaire-backed PACs as an overwhelming threat swaying polls
Loaded Language: Uses emotionally charged terms to paint the opposition as corrupt and powerful in order to provoke outrage — for example: 'billionaire-backed super PACs propping up'
Scapegoating: Attributes the campaign's difficulties entirely to billionaire-backed outside spending, deflecting from other possible factors — for example: blaming PACs for 'swaying the polls'
False Urgency: Uses an imperative call to action implying immediate need to prevent further decline — for example: 'Pitch in to get Mary back on track here >>>'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by AMERICANS FOR PROSPERITY ACTION, INC.(AFP ACTION)from 2026-07-20 to 2026-08-024 variantsspend $12,500–15,496260,000–319,996 impressions
Dan Sullivan has stood up for Alaska values. He has been a strong champion for us who has worked to lower costs.
Glittering GeneralitiesAppeal to Prejudice100.0% of sentences flagged
Glittering Generalities: The phrase 'Alaska values' is vague and emotionally positive, invoking a sense of regional identity and shared principles without specifying any concrete meaning — for example: Alaska values and strong champion for us.
Appeal to Prejudice: The phrase 'champion for us' invokes an in-group identity, implying Sullivan represents 'our people' as opposed to others — for example: 'champion for us'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in AK; or it ran mostly in AK and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. The check runs once and its result is shown to everyone afterwards. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.
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