Pete Ricketts won. Get what Pete Ricketts says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
89 ads analyzed · 57 use a rhetorical technique, most often loaded language and glittering generalities.
The words doing the persuading
From the Ricketts side · Paid for by SLF PAC“Dan Osborn supported Joe Biden's failed immigration policies.
Democrat Dan Osborn stood behind Joe Biden’s failed immigration policies while…”Loaded LanguageSee this ad →
From the Osborn side · Paid for by Osborn for Senate“…against a literal billionaire – and the only way I’ll be able to fight back against the Super PACs and their lies is with your help now.
I know $5 might not seem like much, but together with thousands…”Loaded LanguageSee this ad →
Pete Ricketts (Republican) and Dan Osborn (independent) are the nominees for Nebraska's U.S. Senate seat in the November 3, 2026 general election. Pete Ricketts is the incumbent. By their latest FEC reports, Pete Ricketts's campaign had raised $14.5 million (through October 14, 2026) and Dan Osborn's campaign $11.0 million (through October 14, 2026). Outside groups have reported $2.0 million for Pete Ricketts and $23.9 million against; $13.5 million for Dan Osborn and $31.5 million against. Semblen has analyzed 89 ads in this race; 57 used at least one rhetorical technique, most often loaded language and glittering generalities.
Pete Ricketts (REP, incumbent), Dan Osborn (IND).
2 others filed with the FEC; any ads they ran are below. 89 ads analyzed, 57 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-28. 4 official office videos shown separately below.
Also on every Nebraska ballot: 4 statewide ballot measures →The ballot wording and the official arguments, read for rhetorical techniques.
How to vote in Nebraska
From Nebraska's official election office. Each line links to the official page it came from.
Registration
Register by Fri, Oct 16 (Online by midnight, by mail postmarked, or at the DMV, all by Oct 16 (3rd Friday before). In person at the county election office by 6 pm Oct 23 (2nd Friday before).) (passed)Source: sos.nebraska.gov ↗
Early voting in person
Mon, Oct 5 to Mon, Nov 2 (At the county clerk or election commissioner office, not more than 30 days before the election) (passed)Source: sos.nebraska.gov ↗
By mail
Anyone can vote by mail; request a ballot by Fri, Oct 23 (Must be received by 6 pm on the 2nd Friday before the election); return it by Tue, Nov 3 (Must arrive by close of polls: 8 pm Central or 7 pm Mountain) (passed)Source: sos.nebraska.gov ↗Source: sos.nebraska.gov ↗
Checked October 6, 2026. Rules can change; confirm with the official site before you go.
Something wrong or out of date? Tell us
A person reads every report and fixes errors the same day.
Where they stand
From each campaign's own website, summarised in plain English, with a quote where they gave one; under an issue, Senate votes for those who have cast them. Full detail and sources on each profile: Pete Ricketts · Dan Osborn.
Economy and cost of livingRicketts: stated · Osborn: stated
Pete Ricketts (REP, incumbent)
Ricketts says he wants to boost Nebraska agriculture and rural businesses, cut regulations and red tape, and not tax overtime pay. He says the 2025 budget law he backed is helping foster a stronger economy.
Osborn says he wants to take on corporate monopolies, and supports a ban on non-compete agreements, one-click subscription cancellation, shrinkflation labeling and right-to-repair rules. He says he backs targeted tariffs rather than blanket ones.
“I support a smart, America-first tariff policy. Targeted. Strategic. Designed to bring jobs home and lower costs for consumers.”
Taxes and government spendingRicketts: stated · Osborn: stated
Pete Ricketts (REP, incumbent)
Ricketts says he supports spending controls to put the country on a more sustainable path while funding defense and essential services. He introduced bills to cut federal taxes on military retirement pay and phase out the federal tax on Social Security income.
Osborn says he supports a middle-class tax cut, closing tax loopholes at the top, and making no federal income tax on tips and overtime permanent. He says he will cut waste, end corporate welfare, and vote only for bills with a clear way to pay for them.
“For every bill I vote on, I’ll need to see the pay-for: where we’re getting the money from.”
Ricketts says he is working to protect seniors' access to health care and to improve veterans' access to quality care, including more mental health services and lower out-of-pocket costs. He says the 2025 budget law will send money to states for rural hospitals.
Osborn says he wants to end the vertical integration of health care by backing the Break Up Big Medicine Act, which would split insurers from doctors and pharmacies. He says he supports letting Medicaid negotiate drug prices directly and restoring rural hospital funding.
“I support giving Medicaid the full authority to negotiate drug prices directly with manufacturers, the same way the VA does”
Social Security and MedicareRicketts: stated · Osborn: stated
Pete Ricketts (REP, incumbent)
Ricketts says he introduced the Social Security Check Tax Cut Act to phase out the federal tax on Social Security income. He says he is also fighting fraud and identity theft aimed at older Americans and working to protect seniors' access to health care.
Osborn says he will never vote to cut Social Security or Medicare benefits, raise the retirement age, or privatize Social Security. He says he would raise or eliminate the cap on income subject to Social Security tax so the wealthy pay the same rate.
“I will never vote to cut Social Security or Medicare benefits. I will never vote to raise the retirement age.”
Immigration and the borderRicketts: stated · Osborn: stated
Pete Ricketts (REP, incumbent)
Ricketts says he supports legislation to reform asylum laws and build the wall, and wants to stop sanctuary cities. He also wants higher federal penalties for fentanyl distributors and more tools for Border Patrol agents.
Osborn says Pete Ricketts has failed to address immigration, and claims undocumented migrants took jobs at lower wages that enriched Ricketts and his donors.
Ricketts says he is a member of the Pro-Life Caucus and supports legislation to ban federal taxpayer funding for abortions and to protect babies who survive abortion attempts. As governor he signed a ban on dismemberment abortion and strengthened informed consent rules.
Osborn says he is personally pro-life but believes the government should not make health decisions for people. He says people should be able to make their own choices with their doctors.
“I am personally pro-life, but believe the government should not be making health decisions for people.”
Energy and climateRicketts: stated · Osborn: stated
Pete Ricketts (REP, incumbent)
Ricketts says he wants America to use its natural resources responsibly and supports an all-of-the-above energy mix, including nuclear. He backs ethanol and year-round E15, faster permitting for energy projects, and opposes mandates pushing a mass shift to electric vehicles.
Osborn says he wants to ban subsidies and tax breaks for data centers, make big tech pay for the power it uses rather than passing costs to ratepayers, and put guardrails on data centers to protect the Ogallala Aquifer. He also backs year-round E15.
Osborn says he is fundamentally in favor of the Second Amendment and that law-abiding citizens must always have the right to bear arms. He says he supports reasonable safety measures, including gun safety education in schools.
“law-abiding citizens have, and must always have, the right to bear arms.”
Crime and policingRicketts: stated · Osborn: stated
Pete Ricketts (REP, incumbent)
Ricketts says he wants higher federal penalties for fentanyl distributors and an end to sanctuary cities, and wants to keep deadly drugs off the streets.
Osborn says he wants to support police and firefighters if they are hurt or sick on duty, and ensure they have strong pensions. He also says he would increase penalties for those who steal from taxpayers.
Ricketts says he supports taking the federal government out of the classroom, with local education and parental control. He supports school choice at the state and federal level and says he is working to keep men out of girls' and women's sports.
Foreign policy and defenseRicketts: stated · Osborn: stated
Pete Ricketts (REP, incumbent)
Ricketts says he supports stronger defense investment, close cooperation with allies, and modernizing the nuclear deterrent, including the Sentinel ICBM system. He says he is pushing back against Chinese Communist Party aggression from the Foreign Relations Committee.
Osborn says he wants to end the war in Iran and cut off aid to Israel until it ends its aggression against Gaza and its neighbors. He says he would avoid foreign wars, raise military pay, and let troops repair their own equipment.
Elections and ethics in governmentRicketts: stated · Osborn: stated
Pete Ricketts (REP, incumbent)
Ricketts says he wants to fix dysfunction in Congress by returning to regular order in the appropriations process. He also criticizes Democratic leadership for not keeping the Senate working Monday through Friday, 8am to 5pm.
Osborn says he supports a constitutional amendment overturning Citizens United, a ban on stock trading by members of Congress, and term limits of two Senate terms and six House terms. He also backs independent redistricting commissions, closing dark money loopholes, and refusing corporate PAC money.
“Politicians should never be allowed to draw their own maps. Period.”
Something wrong or missing? Each profile has an Accurate? button under every issue; a person reads every note.
Ratings and endorsements
How groups that score Congress rate each candidate, exactly as each group published it, with the year. Below the ratings, each group's 2026 endorsements and the anti-tax pledge, labelled as such. We don't combine or adjust them; the list of groups is fixed and the same in every race. Each is marked national or state: all are national except the state AFL-CIO federations and police lodges. Sources and what each group is on each profile: Pete Ricketts · Dan Osborn.
Dan Osborn has not served in Congress, so the groups that score votes in Congress have no rating for them. They show as "Not rated" below.
Taxes and spending
Group
Pete Ricketts (REP)
Dan Osborn (IND)
National Taxpayers Union(national)A taxpayer group that favors lower taxes and less spending. Scores every Senate and House roll call on taxes, spending and regulation, weighted by importance; a higher score means more votes the way NTU wanted.
Taxpayer Protection Pledge (Americans for Tax Reform)(national)A written promise to Americans for Tax Reform, an anti-tax group, to oppose any increase in income tax rates. Taken almost only by Republicans; signers from ATR's own list.
Not signed
Not signed
Government and civil liberties
Group
Pete Ricketts (REP)
Dan Osborn (IND)
Heritage Action for America(national)The advocacy arm of the Heritage Foundation, a conservative think tank. Scores votes and co-sponsorships it picks; a higher score means more often siding with Heritage Action.
ACLU(national)The American Civil Liberties Union, a civil-liberties group. Scores votes it picks on civil rights and liberties; a higher score means more often voting the way the ACLU wanted.
American Energy Alliance(national)A free-market energy group that supports oil, gas and coal and opposes climate regulation. Scores energy and climate votes it picks; a higher score means more often siding with AEA.
League of Conservation Voters(national)An environmental group. Scores votes it picks on the environment, climate, energy and public lands; a higher score means more often voting the way LCV wanted.
LCV Action Fund(national)The political arm of the League of Conservation Voters, an environmental group. Endorses candidates it judges pro-environment, mostly Democrats.
Not endorsed
Not endorsed
ClearPath Action Fund(national)A clean-energy group that backs nuclear, natural gas, hydropower and faster permitting, and endorses Republicans only. The closest energy-side group that publishes endorsements; not a mirror of LCV.
Not endorsed
Not endorsed
Abortion
Group
Pete Ricketts (REP)
Dan Osborn (IND)
SBA Pro-Life America(national)An anti-abortion group. Grades A+ to F on abortion-related votes it picks; A+ means most often voting the way SBA wanted.
Reproductive Freedom for All(national)An abortion-rights group, formerly NARAL Pro-Choice America. Scores abortion and reproductive-health votes it picks; a higher score means more often voting the way it wanted.
Reproductive Freedom for All (2026 endorsements)(national)The abortion-rights group formerly called NARAL Pro-Choice America. Endorses candidates who support abortion rights; listed here from its own 2026 list.
Not endorsed
Not endorsed
Economy and labor
Group
Pete Ricketts (REP)
Dan Osborn (IND)
AFL-CIO Legislative Scorecard(national)The AFL-CIO, the largest federation of U.S. labor unions. Scores key votes it picks on workers and the economy; a higher score means more often voting the way the unions wanted.
Club for Growth(national)A free-market group that favors lower taxes, less spending and less regulation. Scores economic votes it picks (17 Senate and 19 House votes in 2025); a higher score means more often voting the way the Club wanted.
U.S. Chamber of Commerce(national)The largest U.S. business lobby. Endorses candidates it judges pro-business, mostly Republicans.
Not endorsed
Not endorsed
AFL-CIO (state federation)(state)State federations of the AFL-CIO, the largest U.S. union federation, endorse in their state's Senate race, mostly Democrats.
NRA Political Victory Fund (NRA-PVF)(national)The National Rifle Association's political arm, which opposes most gun restrictions. Grades A+ to F from voting records, public statements and its own questionnaire, without publishing what each grade rests on; AQ means a grade from the questionnaire alone.
Brady(national)Brady (the Brady Campaign and Brady PAC), a gun-violence-prevention group. Endorses candidates who back gun-safety laws; it does not publish a rating of every member.
Not endorsed
Not endorsed
Giffords PAC(national)The political arm of Giffords, a gun-violence-prevention group founded by former Rep. Gabby Giffords. Endorses candidates who back gun-safety laws; it does not publish a rating of every member.
Not endorsed
Not endorsed
Public safety
Group
Pete Ricketts (REP)
Dan Osborn (IND)
Fraternal Order of Police (state lodge)(state)The largest U.S. police union. Its state lodges endorse in Senate races; no national 2026 Senate endorsements were found.
Something wrong? Each profile has an Accurate? button under the ratings; a person reads every note.
Got a political text?
Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.
Findings
As of 2026-10-28. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
89 (Meta 87, YouTube 2) · started running between 2026-04-07 and 2026-10-28
56 of 87 (64%) flagged · Loaded Language (32), Glittering Generalities (26), Name Calling (25)
YouTube
1 of 2 flagged · Name Calling (1)
Reported Meta spend
$165,100–232,183 on all ads, $159,100–218,057 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“the Super PACs and their lies” — Loaded Language, paid for by Osborn for Senate
· the flagged ad with the highest reported spend that shows the most common technique
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
How Nebraska compares
64% of the ads here use at least one rhetorical technique, the highest of 14 Senate races.
Pete Ricketts won. Get what Pete Ricketts says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Each side is the campaign plus the groups backing it. How a group is placed is explained below the table.
Side
Ads
With at least one technique
Most common
Ricketts (R)
45
38 of 45 (84%)
Name Calling (24), Glittering Generalities (20), Loaded Language (20)
All from 5 groups backing Ricketts; none from the campaign itself.
Osborn (I)
37
16 of 37 (43%)
Loaded Language (12), Black-and-White Fallacy (9), False Urgency (5)
Osborn's campaign
19
12 of 19 (63%)
Loaded Language (9), Black-and-White Fallacy (8), False Urgency (5)
4 groups backing Osborn
18
4 of 18 (22%)
Loaded Language (3), Name Calling (2), Black-and-White Fallacy (1)
Not placed on a side (7 sponsors)
7
3 of 7
Glittering Generalities (2), Appeal to Fear (1)
Read this before comparing the sides. Ads that attack an opponent use these techniques far more often than ads that introduce a candidate, whoever runs them, so the side running more attack ads shows a higher share. A technique is about wording, not about whether an ad is true. These are online ads only (Meta and YouTube), not television.
How a group is placed: by its own filings with the Federal Election Commission. A group is with a candidate when it reported spending to support that candidate, or to oppose the other one in the general election. The parties' own committees are with their nominee. Spending against a candidate in a primary places a group nowhere, and neither does our reading of its ads: a group with no such filing is listed as not placed. The sponsor table gives the reason for each.
Decide what counts
Not everyone would call every technique a problem. Untick the ones you'd call ordinary persuasion and the count updates.
64% of the 89 ads here use at least one of the techniques ticked below (57 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 45% of ads.
The words doing the work
The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.
democratin 10 ads· e.g. “Democrat Dan Osborn cannot be trusted”, “a Democrat in disguise”
policyin 8 ads· e.g. “left-wing policies”, “failed immigration policies”
illegalin 6 ads· e.g. “illegals”, “Serves Illegals, Not Nebraskans”
radicalin 6 ads· e.g. “radical positions”, “just another radical leftist”
liesin 5 ads· e.g. “the Super PACs and their lies”, “Super PACs and their lies”
trustedin 5 ads· e.g. “Democrat Dan Osborn cannot be trusted”, “Democrat Dan can’t be trusted”
cannotin 4 ads· e.g. “Democrat Dan Osborn cannot be trusted”
independentin 4 ads· e.g. “not an “independent”, “claiming to be an “independent”
Semblen is free to read and has no ads. If this page was useful, you can support it.
Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
$14.5M through 2026-10-14individuals $2.9M · PACs $1.9M · party $62K · candidate's own money, incl. loans $7.3M · from the candidate's other committees $2.3M · cash on hand $1.2M
$11.0M through 2026-10-14individuals $10.6M · PACs $230K · party $200 · candidate's own money, incl. loans $10 · from the candidate's other committees $171K · cash on hand $2.0M
DEFEND AMERICAN JOBS— $13.5M opposing OsbornLargest donors:
FAIRSHAKE $37.0M (>99%) (its largest donors: RIPPLE LABS INC. $48.0M, an organization; COINBASE $25.0M, an organization; COINBASE COMMERCE (EXCHANGE) $8.2M, an organization); RIPPLE LABS INC. $250K (1%) (an organization: its own funders aren't reported to the FEC)SLF PAC— $8.6M opposing Osborn
· 12 ads on this pageLargest donors:
ONE NATION $70.7M (28%) (an organization: its own funders aren't reported to the FEC); Miriam Adelson $30.0M (12%), Adelson Drug Clinic, Physician; Stephen A Schwarzman $17.0M (7%), Blackstone, Chairman & CEO; Paul Elliott Singer $14.5M (6%), EMC, President; Elon Musk $10.0M (4%), Space Exploration Technologies Corp., CEOWORKING CLASS MAJORITY PAC, INC— $8.6M supporting OsbornCORNHUSKER MAJORITY— $6.9M opposing Osborn
· 6 ads on this pageWIN IT BACK PAC— $2.1M opposing OsbornLargest donors:
CLUB FOR GROWTH ACTION $4.5M (40%); Jeff Yass $4.5M (39%), SIG, Managing Director; SCHOOL FREEDOM FUND $1.9M (17%); William H Roj $300K (3%), Retired; Ricky Sandler $100K (1%), Eminence Capitaland 25 more
89 ads, newest first. Video transcripts are shown as the model read them, without caption cues like [music].
VOTE AGAINST DEMOCRAT DAN OSBORN
Paid for by Senate Leadership Fundvideo · 0:30from 2026-10-28
The real Dan Osborne. I can't say I want to abolish ISIS. I can't say those words.
I'll be How am I going to do that? If I can say and oh, I love trans people and they should be able to play in sports like No, Billy Bob in Red Cloud, Nebraska, who lives next door to the Trump store, their lives probably suck so and I can lost to them. Dan Osborne, he's not good for the good life.
SLF PAC is responsible for the content of this advertising.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Paid for by Nebraska Freedom and Liberty Super PAC, Inc.from 2026-10-26spend $100–19925,000–29,999 impressions
Conservatives support Republican Pete Ricketts for U.S. Senate. Vote early for a proven leader who is fighting for seniors and a secure border.
Bandwagon Appeal: Implies that because conservatives as a group back the candidate, others should too. Flagged: “Conservatives support Republican Pete Ricketts for U.S. Senate.”.
Glittering Generalities: Uses vague, positive phrases like 'proven leader' and 'fighting for seniors' that sound noble but lack specifics.
Paid for by Nebraska Freedom and Liberty Super PAC, Inc.from 2026-10-26spend $100–19915,000–19,999 impressions
As Governor, Pete Ricketts delivered something that matters to Nebraska seniors: no state income tax on your Social Security benefits.
Now in the U.S. Senate, he’s continuing the fight to protect what you’ve earned and keep more money in your pocket.
Don’t take it for granted. Re-elect Pete Ricketts on or before November 3.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Pete Ricketts won. Get what Pete Ricketts says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Paid for by Nebraska Freedom and Liberty Super PAC, Inc.from 2026-10-26spend $100–19925,000–29,999 impressions
Vice President JD Vance highlights Pete Ricketts’ work to close the southern border, shut down the cartels, and help achieve zero illegal border crossings for 17 straight months.
Vote early to keep a proven conservative in the Senate fighting for a secure border.
Glittering Generalities: Vague, positively charged descriptors like 'proven conservative' and 'fighting for a secure border' sound noble but give no specific record or policy.
Paid for by Nebraska Freedom and Liberty Super PAC, Inc.from 2026-10-26spend $100–19925,000–29,999 impressions
Don't be fooled. Pete Ricketts is the conservative Republican choice for U.S. Senate.
Vote early for a proven leader who has delivered tax cuts and is fighting for seniors.
Paid for by Nebraska Freedom and Liberty Super PAC, Inc.from 2026-10-26spend $100–19915,000–19,999 impressions
Experience. Results. Conservative values.
Pete Ricketts has a proven record as Governor and U.S. Senator: tax cuts that put money back in your pocket and relief on Social Security.
Don’t risk Nebraska’s seat. Re-elect a leader who delivers. Vote on or before November 3.
Paid for by Nebraska Freedom and Liberty Super PAC, Inc.from 2026-10-26spend $100–19925,000–29,999 impressions
President Trump has given Pete Ricketts his complete and total endorsement. Pete has the experience, the results, and the conservative values to keep fighting for Nebraska. Don’t sit this one out, vote on or before November 3.
Loaded Language: The blunt, emotionally charged label 'R*pist' is used to provoke outrage rather than describe the pardon neutrally.
Name Calling: The quoted claim that a named official 'doesn't care about victims' discredits him with a sweeping derogatory characterization instead of addressing his reasons.
Not paid ads. These come from an officeholder's official channel: they are publicly funded and may not contain campaign content, so they are a different kind of speech from the ads above and are not counted with them. We show the same technique analysis; their claims are not checked, because an office's figures are mostly documented by its own press releases.
Ricketts Review 250
Official office video · Senator Pete Rickettsvideo · 1:16from 2026-09-03
Every year, we give you an annual report on the things that I've been working on in Washington D.C. It's called the Ricketts Review. We passed the Rural Workforce Housing Bill to be able to provide more housing. If you can have more housing, the cost of housing will come down.
In the Working Families Tax Cut last year, we were able to avoid a $2,400 tax increase on your average Nebraska family. We were also able to add in no tax on tips, no tax on overtime. We were able to provide a $6,000 extra bonus that seniors could use to write off on their taxes.
The child tax credit was set to go down to $1,000. We took it up to $2,200 and made it permanent. We increased deduction businesses can take from $150,000 to $500,000 so that they can offer child care.
And of course, there's the Trump accounts, which means any baby born between 2025 and 2028 will get $1,000 from the U.S. Treasury. Parents, grandparents, companies all can put in that to give those young people a head start on their future. So, a lot of really important things that will end up being about $124 billion in benefits to middle and low-income families because of what we did in the Working Families Tax Cut.
no techniques found
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
2026 Nebraska State Fair Recap
Official office video · Senator Pete Rickettsvideo · 1:00from 2026-09-03
We're here at the Nebraska State Fair. It's great to have Secretary Rollins here. It's wonderful because Nebraska is an ag state and it's our number one industry.
So, we're going to talk all things ag today. I'm so happy Senator Ricketts has gotten this organized. We're welcoming Secretary Rollins back to the state Nebraska.
I think she's adopted us by now. So, we're thrilled that she's here. We're going to have a great discussion about how important the ag is to the state in Nebraska.
Listen, there are no two better senators in Washington D.C. No two more patriotic warriors for Nebraska, for freedom, for liberty, and for agriculture. That's what we're going to talk about today. Nebraska is the number one beef state in the country.
If we don't have beef, we don't have freedom. And that's what we're about to go talk about and and continue the conversation. So, it's a real honor to be here with two of the very, very best.
Thank you all so much. you very much for coming. Thank you.
Exaggeration/Hyperbole: Absolute superlative claims that no senators could be better or more patriotic exceed what evidence supports. Flagged: “there are no two better senators in Washington D.C.”.
Glittering Generalities: Vague, positive abstract words like freedom and liberty are used as rhetorical flourish without any specific policy content. Flagged: “for freedom, for liberty, and for agriculture”.
Loaded Language: Emotionally charged terms like 'patriotic warriors' are used to evoke admiration rather than convey facts.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
2026 Federal Issues Forum Recap
Official office video · Senator Pete Rickettsvideo · 1:51from 2026-09-03
Welcome to the Nebraska State Fair and our federal issues forum. Nebraska's an ag state. About 20% of our economy is tied to agriculture and about one in four jobs.
We owe it to producers to enact policies promoting certainty and promoting stability. Food security is national security and that's what we work on each and every day. And that's why I'm so pleased to have Secretary Ross here who has helped us so much with the recovery from the wildfire damage and has worked with us on all these different issues that we have in Washington D.C. The most important people in the room are our producers.
We have so much work to do if we're going to reverse the trend of what's happened in this country to our cattle ranchers, to our farmers over the last 30, 40, 50 years. And I think we've made some big progress as we continue to carry out the most pro-farmer, pro-rancher agenda in American history. It's 20 new trade deals in 19 months.
Corn exports this year are up 35%. Dairy exports are going to be up 15% this year. Ethanol exports, so important to the state of Nebraska, are going to be up 21%.
is very focused on all Americans and making the American dream a reality again through affordability and grocery costs, but also understanding that if we don't rebuild the herd, if we don't change the trajectory of American agriculture in this country, we will lose our freedom. great ranchers in Nebraska and we want to expand the size of their herd. I think some of the announcements you made here are going to be helpful.
In the coming days, we will announce even more actions to restore confidence and unlock new opportunities for our ranchers in this country. We have to have a strong agriculture industry and we need to continue to support our farmers and ranchers. God bless you all and God bless Nebraska.
no techniques found
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Ricketts Tours Wildfire Damage in Western Nebraska
Official office video · Senator Pete Rickettsvideo · 0:52from 2026-08-12
Hi, this is Pete Ricketts. I'm here at Fort Robinson State Park. The reason we're out here is to view the wildfire damage that we've had here recently with the drought.
We've seen a lot of wildfires over a million acres of burn in Nebraska generally. And so, we're going to be taking the next stop to go into Crawford to talk to some of the volunteer firefighters who just who do heroic work protecting the community. Uh these are all volunteers.
They're on a moment's notice, they come out, they be able they're there to help their community members. They just do fantastic work. And so, we're going to hear from them about some of the things that they've been doing and what they need to be able to continue to do their job.
But also just to say thank you to all of our volunteer firefighters who just do just a fantastic job across the state of Nebraska, but in particular here in the western part of the state where we've had these terrible wildfires.
no techniques found
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
What this page is
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in NE; or it ran mostly in NE and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.