Montana Senate 2026: the ads, and who's paying for them

Kurt Alme won · 48.3% to 37.7% · Called by AP on Nov 4

223 ads analyzed · 121 use a rhetorical technique, most often glittering generalities and loaded language.

The words doing the persuading

Paid for by AMERICANS FOR PROSPERITY ACTION, INC.(AFP ACTION) “Kurt Alme will cut taxes, lower the cost of living, and put Montana families ahead of Washington politics.” Glittering Generalities See this ad →

See all 223 ads →

Kurt Alme (Republican), Seth Bodnar (independent) and Alani Ines Bankhead (Democrat) are the nominees for Montana's U.S. Senate seat in the November 3, 2026 general election. By their latest FEC reports, Kurt Alme's campaign had raised $3.0 million (through October 14, 2026), Seth Bodnar's campaign $4.9 million (through October 14, 2026) and Alani Ines Bankhead's campaign $191,000 (through October 14, 2026). Outside groups have reported $3.4 million for Kurt Alme and $1.0 million against; $11.8 million for Seth Bodnar and $2.0 million against; $3.5 million for Alani Ines Bankhead and $380,000 against. Semblen has analyzed 223 ads in this race; 121 used at least one rhetorical technique, most often glittering generalities and loaded language.

Kurt Alme (REP), Seth Bodnar (IND), Alani Ines Bankhead (DEM). 5 others filed with the FEC; any ads they ran are below. 223 ads analyzed, 121 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-28.

Also on every Montana ballot: 3 statewide ballot measures → The ballot wording and the official arguments, read for rhetorical techniques.

How to vote in Montana

From Montana's official election office. Each line links to the official page it came from.

Registration Register by Mon, Oct 5 (regular registration closes 5:00 pm, 30 days before (MCA 13-2-301); late registration in person at county election office from Oct 6). Same-day registration: late registration in person at county election office through Election Day; page says registration ends 8 p.m., federal registration through noon; Saturday (SB 490) registration enjoined (passed)Source: votemt.gov ↗Source: votemt.gov ↗
Early voting in person Fri, Oct 9 to Mon, Nov 2 (in-person absentee at county election office once ballots are available, 25 days before Election Day) (passed)Source: sosmt.gov ↗
By mail Anyone can vote by mail; request a ballot by Mon, Nov 2 (received by county election office by noon); return it by Tue, Nov 3 (received by 8:00 p.m. at election office or polling place; postmark doesn't count) (passed)Source: sosmt.gov ↗
Election Day Tue, Nov 3. Polls: 7 am to 8 pm (passed)Source: votemt.gov ↗
ID at the polls Photo ID (driver's license, state ID, military, tribal, passport, carry permit, MUS ID). Without one, a non-photo ID showing name and current address, such as a utility bill, bank statement, paycheck or government documentSource: votemt.gov ↗

Checked October 6, 2026. Rules can change; confirm with the official site before you go.

Something wrong or out of date? Tell us

A person reads every report and fixes errors the same day.

Where they stand

From each campaign's own website, summarised in plain English, with a quote where they gave one; under an issue, Senate votes for those who have cast them. Full detail and sources on each profile: Kurt Alme · Seth Bodnar · Alani Ines Bankhead.

Economy and cost of living Alme: stated · Bodnar: stated · Bankhead: stated
Kurt Alme (REP)

Alme says he is running to make life more affordable. He says he wants good-paying jobs, low taxes so families keep more of their paychecks, and investment in workforce training.

“Montana’s working families need leaders who will create good-paying jobs, keep taxes low so families can keep more of their paychecks, and invest in training our greatest resource – our people.”
Source: almeforsenate.com ↗
Seth Bodnar (IND)

Bodnar says he wants to lower costs by stopping tariffs he calls reckless, cutting red tape on construction, creating tax incentives for workforce housing, pushing back on Wall Street funds buying single-family homes, and lowering childcare costs. He also says he would back trade policy that protects key industries and opens markets for Montana farmers and ranchers.

Source: sethformontana.com ↗
Alani Ines Bankhead (DEM)

Bankhead says she wants to lower living costs by raising the federal minimum wage to at least $17 an hour by 2030 (phased in, then indexed to inflation), taxing hedge funds that buy single-family homes, and backing tax credits and programs to help people buy homes. She also says she would review every tariff country by country and require a vote of Congress before any across-the-board tariff takes effect.

“Raise the federal minimum wage to at least $17 an hour by 2030”
Source: alaniformt.com ↗
Taxes and government spending Alme: stated · Bodnar: stated · Bankhead: stated
Kurt Alme (REP)

Alme says he wants to keep taxes low and points to his record of cutting income taxes, including the largest income tax rate cut in state history, and cutting wasteful spending and balancing the budget as Montana's Budget Director.

Source: almeforsenate.com ↗
Seth Bodnar (IND)

Bodnar says he wants to bring down the national debt and put the country on a sustainable fiscal path while protecting Social Security and Medicare. He supports suspending congressional pay during any government shutdown.

Source: sethformontana.com ↗
Alani Ines Bankhead (DEM)

Bankhead says she supports a wealth tax of 2 cents on each dollar of net worth above $50 million, a higher corporate rate only on companies earning over $1 billion, and no income tax increase for anyone earning under $400,000. She also says she would enforce the 15% corporate minimum tax and close loopholes like carried interest.

“I’m for a wealth tax.”
Source: alaniformt.com ↗
Health care Alme: no position · Bodnar: stated · Bankhead: stated
Kurt Alme (REP)

No stated position on their website.

Seth Bodnar (IND)

Bodnar says he wants to lower health care premiums and drug costs, protect rural hospitals, and make sure insurance covers what doctors prescribe. He says people should make health decisions in private with their doctor and family.

Source: sethformontana.com ↗
Alani Ines Bankhead (DEM)

Bankhead says she supports universal health coverage modeled on TRICARE, run through private doctors and community hospitals, paid for by breaking up health care monopolies and cutting paperwork. She also says she would add dental, vision and hearing to Medicare, ban insurers from denying care by algorithm alone, and repeal the federal Medicaid work-reporting rule.

“I’m a universal healthcare girl.”
Source: alaniformt.com ↗
Social Security and Medicare Alme: no position · Bodnar: stated · Bankhead: stated
Kurt Alme (REP)

No stated position on their website.

Seth Bodnar (IND)

Bodnar says he will not support cuts to Social Security or Medicare. He says he would ask high earners to contribute more to strengthen the programs.

“I will not support cuts to these benefits, full stop.”
Source: sethformontana.com ↗
Alani Ines Bankhead (DEM)

Bankhead says she would protect Social Security with no benefit cuts and no privatization, and fund it by removing the wage cap on high earners. She also says she would end the federal tax on Social Security benefits and keep Medicare's drug-cost protections, with no higher eligibility age, vouchers or means-testing.

Source: alaniformt.com ↗
Immigration and the border Alme: no position · Bodnar: stated · Bankhead: no position
Kurt Alme (REP)

No stated position on their website.

Seth Bodnar (IND)

Bodnar says he wants to secure the border and enforce immigration laws. He says he wants a system that is secure, orderly and fair, provides reliable legal labor for farmers and ranchers, and upholds constitutional protections for everyone on American soil.

Source: sethformontana.com ↗
Alani Ines Bankhead (DEM)

No stated position on their website.

Abortion Alme: no position · Bodnar: stated · Bankhead: stated
Kurt Alme (REP)

No stated position on their website.

Seth Bodnar (IND)

Bodnar says he would defend reproductive freedom and keep government out of the doctor's office.

Source: sethformontana.com ↗
Alani Ines Bankhead (DEM)

Bankhead says she is pro-choice and believes abortion decisions belong to the individual and their doctor. She says she would back the Women's Health Protection Act and a constitutional amendment protecting abortion rights, and oppose any federal abortion ban.

“I do not believe the government should decide what happens to a person’s body.”
Source: alaniformt.com ↗
Energy and climate Alme: no position · Bodnar: stated · Bankhead: stated
Kurt Alme (REP)

No stated position on their website.

Seth Bodnar (IND)

Bodnar says he wants an all-of-the-above energy strategy to keep electricity affordable, and criticizes the cancellation of wind projects. He says data centers must not shift their electricity and water costs onto Montana families, and he wants to reduce wildfire risk and rebuild the timber industry.

Source: sethformontana.com ↗
Alani Ines Bankhead (DEM)

Bankhead says she wants affordable, reliable power with no mandates, restoring home solar, battery and EV-charging credits while never forcing anyone off diesel or gas. She says she supports Montana oil like the Bakken but opposes the Canadian tar-sands pipeline without full disclosure, and says she believes climate change is real and human-caused.

“Never force anyone off diesel or gas”
Source: alaniformt.com ↗
Guns Alme: no position · Bodnar: stated · Bankhead: no position
Kurt Alme (REP)

No stated position on their website.

Seth Bodnar (IND)

Bodnar says he would protect the Second Amendment and the right to keep and bear arms.

Source: sethformontana.com ↗
Alani Ines Bankhead (DEM)

No stated position on their website.

Crime and policing Alme: stated · Bodnar: stated · Bankhead: stated
Kurt Alme (REP)

Alme says he wants to make communities safer. He describes his record as U.S. Attorney, where he targeted meth traffickers, armed robbers and violent felons, went after drug dealers, and formed a task force to fight the cartels.

Source: almeforsenate.com ↗
Seth Bodnar (IND)

Bodnar says he supports law enforcement officers and wants the rule of law applied equally to everyone.

Source: sethformontana.com ↗
Alani Ines Bankhead (DEM)

Bankhead says she would fully fund units that hunt child predators, strengthen penalties for child sexual abuse material, and treat addiction and mental illness. She says she would send clinicians to mental-health calls instead of police and hold police accountable for misconduct.

Source: alaniformt.com ↗
Education Alme: no position · Bodnar: stated · Bankhead: stated
Kurt Alme (REP)

No stated position on their website.

Seth Bodnar (IND)

Bodnar says he wants to invest in public education and schools, with well-paid teachers who can afford to live in Montana. He also wants to invest in the state's universities and workforce so students can find good jobs without leaving Montana.

Source: sethformontana.com ↗
Alani Ines Bankhead (DEM)

Bankhead says she would back the American Teacher Act to lift starting teacher pay to $60,000, fully fund special education (IDEA), and keep federal money in public schools. She says she opposes federal voucher and tax-credit schemes for private schools.

Source: alaniformt.com ↗
Foreign policy and defense Alme: no position · Bodnar: stated · Bankhead: stated
Kurt Alme (REP)

No stated position on their website.

Seth Bodnar (IND)

Bodnar says he wants to end the war in Iran, which he calls costly and unauthorized by Congress, and force a vote on keeping troops there. He says alliances make America stronger and wants Montana workers and universities involved in building up national defense.

Source: sethformontana.com ↗
Alani Ines Bankhead (DEM)

Bankhead says she would end the war with Iran and require a vote in Congress before the U.S. strikes another country. She says she would repeal the 2001 war authorization and use tariffs only against genuine cheating, not as a blanket tax.

Source: alaniformt.com ↗
Elections and ethics in government Alme: no position · Bodnar: stated · Bankhead: stated
Kurt Alme (REP)

No stated position on their website.

Seth Bodnar (IND)

Bodnar says he wants to ban stock trading by members of Congress and their families, end corporate PAC money, and push a constitutional amendment to reverse Citizens United. He also backs term and age limits for Congress and the Supreme Court, nonpartisan redistricting, ranked-choice voting, and a lifetime lobbying ban for former members. He opposes federal takeover of election administration while supporting paper ballot backups and post-election audits.

Source: sethformontana.com ↗
Alani Ines Bankhead (DEM)

Bankhead says she takes no corporate PAC money, backs a ban on stock trading by members of Congress, and supports term limits and an independent ethics watchdog. She also says she would restore the Voting Rights Act, support Montana's I-194 to end dark money, and vote to convict Donald Trump if impeachment reaches the Senate.

“I don’t take a dime of corporate PAC money.”
Source: alaniformt.com ↗

Something wrong or missing? Each profile has an Accurate? button under every issue; a person reads every note.

Ratings and endorsements

How groups that score Congress rate each candidate, exactly as each group published it, with the year. Below the ratings, each group's 2026 endorsements and the anti-tax pledge, labelled as such. We don't combine or adjust them; the list of groups is fixed and the same in every race. Each is marked national or state: all are national except the state AFL-CIO federations and police lodges. Sources and what each group is on each profile: Kurt Alme · Seth Bodnar · Alani Ines Bankhead.

Kurt Alme and Seth Bodnar and Alani Ines Bankhead have not served in Congress, so the groups that score votes in Congress have no rating for them. Only groups that grade or endorse candidates are shown: the NRA grades every candidate, and Brady and Giffords say which ones they endorse.

Taxes and spending
GroupKurt Alme (REP)Seth Bodnar (IND)Alani Ines Bankhead (DEM)
National Taxpayers Union (national)A taxpayer group that favors lower taxes and less spending. Scores every Senate and House roll call on taxes, spending and regulation, weighted by importance; a higher score means more votes the way NTU wanted. Not ratedNot ratedNot rated
Taxpayer Protection Pledge (Americans for Tax Reform) (national)A written promise to Americans for Tax Reform, an anti-tax group, to oppose any increase in income tax rates. Taken almost only by Republicans; signers from ATR's own list. SignedNot signedNot signed
Energy and environment
GroupKurt Alme (REP)Seth Bodnar (IND)Alani Ines Bankhead (DEM)
American Energy Alliance (national)A free-market energy group that supports oil, gas and coal and opposes climate regulation. Scores energy and climate votes it picks; a higher score means more often siding with AEA. Not ratedNot ratedNot rated
League of Conservation Voters (national)An environmental group. Scores votes it picks on the environment, climate, energy and public lands; a higher score means more often voting the way LCV wanted. Not ratedNot ratedNot rated
LCV Action Fund (national)The political arm of the League of Conservation Voters, an environmental group. Endorses candidates it judges pro-environment, mostly Democrats. Not endorsedEndorsed 2026Not endorsed
ClearPath Action Fund (national)A clean-energy group that backs nuclear, natural gas, hydropower and faster permitting, and endorses Republicans only. The closest energy-side group that publishes endorsements; not a mirror of LCV. Not endorsedNot endorsedNot endorsed
Abortion
GroupKurt Alme (REP)Seth Bodnar (IND)Alani Ines Bankhead (DEM)
SBA Pro-Life America (national)An anti-abortion group. Grades A+ to F on abortion-related votes it picks; A+ means most often voting the way SBA wanted. Not ratedNot ratedNot rated
Reproductive Freedom for All (national)An abortion-rights group, formerly NARAL Pro-Choice America. Scores abortion and reproductive-health votes it picks; a higher score means more often voting the way it wanted. Not ratedNot ratedNot rated
SBA Pro-Life America Candidate Fund (2026 endorsements) (national)The political arm of SBA Pro-Life America, an anti-abortion group. Endorses candidates who oppose abortion; listed here from its own 2026 list. Endorsed 2026, national (SBA Pro-Life America Candidate Fund)Not endorsedNot endorsed
Reproductive Freedom for All (2026 endorsements) (national)The abortion-rights group formerly called NARAL Pro-Choice America. Endorses candidates who support abortion rights; listed here from its own 2026 list. Not endorsedEndorsed 2026Not endorsed
Economy and labor
GroupKurt Alme (REP)Seth Bodnar (IND)Alani Ines Bankhead (DEM)
AFL-CIO Legislative Scorecard (national)The AFL-CIO, the largest federation of U.S. labor unions. Scores key votes it picks on workers and the economy; a higher score means more often voting the way the unions wanted. Not ratedNot ratedNot rated
Club for Growth (national)A free-market group that favors lower taxes, less spending and less regulation. Scores economic votes it picks (17 Senate and 19 House votes in 2025); a higher score means more often voting the way the Club wanted. Not ratedNot ratedNot rated
U.S. Chamber of Commerce (national)The largest U.S. business lobby. Endorses candidates it judges pro-business, mostly Republicans. Endorsed 2026Not endorsedNot endorsed
AFL-CIO (state federation) (state)State federations of the AFL-CIO, the largest U.S. union federation, endorse in their state's Senate race, mostly Democrats. Not endorsedEndorsed 2026, Montana AFL-CIONot endorsed
Guns
GroupKurt Alme (REP)Seth Bodnar (IND)Alani Ines Bankhead (DEM)
NRA Political Victory Fund (NRA-PVF) (national)The National Rifle Association's political arm, which opposes most gun restrictions. Grades A+ to F from voting records, public statements and its own questionnaire, without publishing what each grade rests on; AQ means a grade from the questionnaire alone. AQ and endorsed
2026
F
2026
F
2026
Brady (national)Brady (the Brady Campaign and Brady PAC), a gun-violence-prevention group. Endorses candidates who back gun-safety laws; it does not publish a rating of every member. Not endorsedNot endorsedNot endorsed
Giffords PAC (national)The political arm of Giffords, a gun-violence-prevention group founded by former Rep. Gabby Giffords. Endorses candidates who back gun-safety laws; it does not publish a rating of every member. Not endorsedNot endorsedNot endorsed

Something wrong? Each profile has an Accurate? button under the ratings; a person reads every note.

Got a political text?

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Findings

As of 2026-10-28. Counts are of distinct ads; the same text run many times is one ad.

Ads analyzed
223 (Meta 216, YouTube 7) · started running between 2026-04-26 and 2026-10-27
With at least one technique
121 of 223 (54%)
Most common techniques
Glittering Generalities · 78 adsLoaded Language · 55 adsName Calling · 32 ads
Meta
118 of 216 (55%) flagged · Glittering Generalities (76), Loaded Language (55), Name Calling (32)
YouTube
3 of 7 flagged · Glittering Generalities (2), Slogans (1)
Reported Meta spend
$187,900–283,515 on all ads, $99,400–153,729 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“put Montana families ahead of Washington politics” — Glittering Generalities, paid for by AMERICANS FOR PROSPERITY ACTION, INC.(AFP ACTION) · the flagged ad with the highest reported spend that shows the most common technique

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How Montana compares

54% of the ads here use at least one rhetorical technique, 2nd highest of 14 Senate races.

Ads here run a median of 54 words, among the longest of these races. Across all races, longer ads are flagged more often.

Who is running these ads

By sponsor (11)
Paid for byAdsWith at least one techniqueMost common
SETH BODNAR FOR MONTANA13963 of 139 (45%)Glittering Generalities (46), Loaded Language (31), Name Calling (17)
Independent PAC5745 of 57 (79%)Glittering Generalities (26), Loaded Language (22), Black-and-White Fallacy (19)
Alme for Senate73 of 7Glittering Generalities (2), Slogans (1)
FRIENDS OF ALANI BANKHEAD61 of 6Card Stacking (1), Glittering Generalities (1), Loaded Language (1)
Wild Montana Action Fund65 of 6Appeal to Fear (5), Black-and-White Fallacy (5)
AMERICANS FOR PROSPERITY ACTION, INC.(AFP ACTION)21 of 2Glittering Generalities (1)
Montana Freedom PAC20 of 2
ACLJ Action Inc11 of 1Glittering Generalities (1), Transfer (1)
Independent Leadership Council10 of 1
Reilly Neill11 of 1Conspiracy Appeal (1), Exaggeration/Hyperbole (1), Loaded Language (1)
Shawn White Wolf11 of 1Glittering Generalities (1)

Decide what counts

Not everyone would call every technique a problem. Untick the ones you'd call ordinary persuasion and the count updates.

54% of the 223 ads here use at least one of the techniques ticked below (121 ads).

Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 36% of ads.

The words doing the work

The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.

  • broken in 12 ads · e.g. “broken promises from a broken system”, “broken two-party system”
  • party in 10 ads · e.g. “beholden to party bosses”, “not party elites”
  • system in 10 ads · e.g. “broken two-party system”, “The system is broken”
  • party boss in 7 ads · e.g. “beholden to party bosses”, “Party bosses”
  • buddy in 5 ads · e.g. “just his buddies in Washington”, “his buddies in the Epstein class”
  • corrupt in 5 ads · e.g. “corrupt politics in Washington”, “the corrupt politics in Washington”
  • attack in 4 ads · e.g. “disingenuous attacks”, “under attack”
  • fight in 4 ads · e.g. “fight corruption in Washington”, “fight like hell”

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Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Kurt Alme (REP)

Raised
$3.0M through 2026-10-14 individuals $1.7M · PACs $818K · party $62K · from the candidate's other committees $389K · cash on hand $603K
Outside spending
$1.0M opposing Alme · $3.4M supporting Alme · latest reported 2026-10-30
Largest outside spenders
AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION — $2.1M supporting Alme · 2 ads on this pageLargest donors: KOCH INC $30.0M (33%) (an organization: its own funders aren't reported to the FEC); STAND TOGETHER INC. $20.0M (22%) (an organization: its own funders aren't reported to the FEC); Jim C Walton $7.0M (8%), Self-Employed, Philanthropist; S Robson Walton $7.0M (8%), Retired, Retired; STAND TOGETHER CHAMBER OF COMMERCE INC $6.5M (7%) (an organization: its own funders aren't reported to the FEC) MONTANA FREEDOM PAC — $1.0M opposing Alme · 2 ads on this pageLargest donors: WAY BACK PAC $900K (43%); WESTERN FUTURES FUND $825K (39%) (an organization: its own funders aren't reported to the FEC); GLOBAL IMPACT SOCIAL WELFARE FUND $200K (10%) (an organization: its own funders aren't reported to the FEC); Scott Shenker $100K (5%), Icsi, Scientist HIGH PLAINS PAC — $515K supporting Alme Largest donors: SENATE OPPORTUNITY FUND $2.0M (59%) (an organization: its own funders aren't reported to the FEC); Tim Dunn $500K (15%), Crownquest Operating, CEO; William F Austin $300K (9%), Starkey Hearing Technologies, Chairman & CEO; ENERGY TRANSFER LP $200K (6%) (an organization: its own funders aren't reported to the FEC); Jared Isaacman $100K (3%), US Government, Nasa Administrator AMERICAN MISSION — $497K supporting Alme Largest donors: LEADING THE FUTURE $22.5M (99%); LONSDALE ENTERPRISES INC. $250K (1%) (an organization: its own funders aren't reported to the FEC) MORE JOBS, LESS GOVERNMENT — $223K supporting Alme Largest donors: RESTORATION OF AMERICA PAC $2.0M (57%); CLUB FOR GROWTH ACTION $400K (11%); DAINES SENATE MAJORITY FUND $291K (8%) (its largest donors: DELZER, TONI M. $239K); Konstantin Sokolov $250K (7%), IJS Investments, Investor; RAI SERVICES COMPANY $200K (6%) (an organization: its own funders aren't reported to the FEC) and 6 more
Bundled through PACs
$34K through 1 PAC · FEC bulk data of 2026-11-01 NORPAC — $34K from 17 gifts
109 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • ABBVIE POLITICAL ACTION COMMITTEE $2,500
  • AICPA PAC $10K
  • AIR LINE PILOTS ASSOC. INT'L POLITICAL ACTION COMMITTEE $5,000
  • ALABAMA FIRST PAC $10K
  • ALAMO PAC $5,000
  • ALTRIA GROUP INC. POLITICAL ACTION COMMITTEE $5,000
  • AMERICA'S CREDIT UNION PAC $5,000
  • AMERICAN DENTAL ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
  • AMERICAN EXCELLENCE PAC $10K
  • AMERICAN SUGARBEET GROWERS ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
  • AMGEN INC. POLITICAL ACTION COMMITTEE $5,000
  • ARKANSAS FOR LEADERSHIP PAC ARKPAC $10K
  • ASSOCIATION OF KENTUCKY FRIED CHICKEN FRANCHISEES INC PAC $5,000
  • ASURION PAC $2,500
  • AVISTA EMPLOYEES FOR EFFECTIVE GOVERNMENT PAC $3,000
  • BADLANDS PAC $1,500
  • BEST AT BRINGING ENTREPRENEURIAL RESULTS NEVER IMAGINED OR ENVISIONED PAC $10K
  • BIG SKY OPPORTUNITY PAC $10K
  • BUILDING A NATIONAL KNOWLEDGEABLE SECURITY PAC $5,000
  • BUILDING UP DEMOCRACY'S DREAM $10K
  • CHEVRON EMPLOYEES PAC $5,000
  • CHS INC. POLITICAL ACTION COMMITTEE $2,500
  • CITIGROUP INC. PAC $2,000
  • COMMANDER ZINKE LEADERSHIP FUND $3,500
  • COMMON VALUES PAC $10K
  • CONSERVATIVES HARVESTING SUCCESS PAC $10K
  • CONSTELLATION BRANDS INC. PAC $5,000
  • CONTINENTAL RESOURCES INC. POLITICAL ACTION COMMITTEE $5,000
  • CORECIVIC POLITICAL ACTION COMMITTEE $5,000
  • DANIELS COUNTY REPUBLICAN CENTRAL COMMITTEE $2,000
  • DEFEND OUR CONSERVATIVE SENATE PAC (DOC'S PAC) $10K
  • DELOITTE POLITICAL ACTION COMMITTEE $5,000
  • DELTA AIR LINES PAC $5,000
  • DUANE MORRIS LLP GOVERNMENT COMMITTEE FEDERAL FUND $2,500
  • ELECTING MAJORITY MAKING EFFECTIVE REPUBLICANS PAC $10K
  • ENERGY MARKETERS OF AMERICA $1,000
  • ENTERPRISE HOLDINGS INC./ENTERPRISE MOBILITY POLITICAL ACTION COMMITTEE $2,000
  • ERNST & YOUNG POLITICAL ACTION COMMITTEE $5,000
  • EXXONMOBIL PAC $2,500
  • FAIR ISAAC CORPORATION POLITICAL ACTION COMMITTEE (FICO PAC) $5,000
  • FIGHT ON PAC $10K
  • FLORIDA LEADS $5,000
  • FREEDOM FUND $10K
  • GILEAD SCIENCES INC. HEALTHCARE POLICY PAC $2,000
  • GLAXOSMITHKLINE LLC PAC (GSK PAC) $2,000
  • GOLDMAN SACHS GROUP INC. PAC $2,500
  • HAWKEYE PAC $5,000
  • HDR INC. EMPLOYEE OWNERS PAC $2,500
  • HEARTLAND VALUES PAC $10K
  • HELP ELECT REPUBLICANS NOW (HERN PAC) $10K
  • HOME DEPOT POLITICAL ACTION COMMITTEE $5,000
  • INDEPENDENT INSURANCE AGENTS & BROKERS OF AMERICA INC. PAC $2,500
  • INTERNATIONAL FRANCHISE ASSOCIATION FRANCHISING POLITICAL ACTION COMMITTEE INC $1,000
  • JBS USA FOOD COMPANY PAC $2,000
  • JOBS FREEDOM AND SECURITY PAC $10K
  • JOBS OPPORTUNITY NOW POLITICAL ACTION COMMITTEE $10K
  • JPMORGAN CHASE & CO. FEDERAL POLITICAL ACTION COMMITTEE $1,000
  • KOCH INC. POLITICAL ACTION COMMITTEE (KOCHPAC) $5,000
  • KPMG PARTNERS/PRINCIPALS AND EMPLOYEES PAC $5,000
  • LANKPAC $10K
  • LETS GET TO WORK PAC $5,000
  • MAJORITY COMMITTEE PAC--MC PAC $2,500
  • MCA BACKPAC $500
  • MOLINA HEALTHCARE INC. POLITICAL ACTION COMMITTEE $5,000
  • MORE JOBS LESS GOVERNMENT - FEDERAL $10K
  • MORTGAGE BANKERS ASSOCIATION POLITICAL ACTION COMMITTEE (MORPAC) $2,500
  • NADA PAC $5,000
  • NASDAQ PAC $1,000
  • NATIONAL ASSOCIATION OF CONVENIENCE STORES $5,000
  • NATIONAL ASSOCIATION OF MUTUAL INSURANCE COMPANIES (NAMIC) PAC $3,000
  • NATIONAL ASSOCIATION OF WHOLESALER-DISTRIBUTORS POLITICAL ACTION COMMITTEE $5,000
  • NATIONAL TELECOMMUNICATIONS COOPERATIVE ASSOCIATION RURAL BROADBAND PAC $2,000
  • NEBRASKA SANDHILLS PAC $5,000
  • NEW YORK LIFE INSURANCE COMPANY POLITICAL ACTION COMMITTEE $2,500
  • NEXTERA INC. POLITICAL ACTION COMMITTEE $5,000
  • NRA-POLITICAL VICTORY FUND $2,000
  • OORAH! POLITICAL ACTION COMMITTEE $10K
  • PAC FOR AMERICA $5,000
  • PENNSLVANIA HONOR $10K
  • PINNACLE WEST CAPITAL CORPORATION PAC $2,500
  • PLAIN STATE PAC $1,000
  • PNC PAC - FEDERAL $5,000
  • PRAYERIE PAC $3,500
  • PRICEWATERHOUSECOOPERS POLITICAL ACTION COMMITTEE $5,000
  • REPUBLICAN JEWISH COALITION POLITICAL ACTION COMMITTEE (RJC PAC) $10K
  • REPUBLICAN MAJORITY FUND $10K
  • REYNOLDS AMERICAN INC. POLITICAL ACTION COMMITTEE RAI PAC $5,000
  • ROCKET PAC $5,000
  • SBA PRO-LIFE AMERICA CANDIDATE FUND $2,500
  • SEAL PAC $5,000
  • SENATE EAGLE PAC $10K
  • SEND IN THE SEAL PAC $10K
  • SOCK IT TO 'EM PAC $10K
  • SPACE EXPLORATION TECHNOLOGIES CORP PAC $2,500
  • STEER PAC $10K
  • STEVE DAINES FOR MONTANA $4,000
  • TDS TELECOMMUNICATIONS CORPORATION PAC $2,500
  • THOMPAC $5,000
  • TOMORROW IS MEANINGFUL PAC $10K
  • TRACTOR SUPPLY COMPANY POLITICAL ACTION COMMITTEE $2,500
  • TRANSCANADA USA SERVICES INC. PAC (TC PAC) $5,000
  • TRUE NORTH PAC $10K
  • TRUSTWORTHY REPUBLICANS ALWAYS SERVE HUMBLY $3,500
  • UNION PACIFIC CORP. FUND FOR EFFECTIVE GOVERNMENT $2,000
  • UNITED PARCEL SERVICE INC. PAC (UPSPAC) $5,000
  • US ENERGY PAC (THE PAC OF AXPC) $5,000
  • WILD WONDERFUL PAC $5,000
  • WORKING FOR OHIO $5,000
  • YOPAC $1,000

All filings at the FEC ↗

Seth Bodnar (IND)

Raised
$4.9M through 2026-10-14 individuals $4.8M · PACs $163K · party $2,500 · cash on hand $581K
Outside spending
$2.0M opposing Bodnar · $11.8M supporting Bodnar · latest reported 2026-10-30
Largest outside spenders
INDEPENDENT PAC — $7.3M supporting Bodnar · 57 ads on this page MONTANA FREEDOM PAC — $4.1M supporting Bodnar · 2 ads on this pageLargest donors: WAY BACK PAC $900K (43%); WESTERN FUTURES FUND $825K (39%) (an organization: its own funders aren't reported to the FEC); GLOBAL IMPACT SOCIAL WELFARE FUND $200K (10%) (an organization: its own funders aren't reported to the FEC); Scott Shenker $100K (5%), Icsi, Scientist MORE JOBS, LESS GOVERNMENT — $2.0M opposing Bodnar Largest donors: RESTORATION OF AMERICA PAC $2.0M (57%); CLUB FOR GROWTH ACTION $400K (11%); DAINES SENATE MAJORITY FUND $291K (8%) (its largest donors: DELZER, TONI M. $239K); Konstantin Sokolov $250K (7%), IJS Investments, Investor; RAI SERVICES COMPANY $200K (6%) (an organization: its own funders aren't reported to the FEC) MONTANANS FOR PUBLIC LANDS — $131K supporting Bodnar AB PAC — $81K supporting Bodnar Largest donors: AB FOUNDATION $13.0M (30%) (an organization: its own funders aren't reported to the FEC); DEMOCRACY MATTERS $5.6M (13%) (an organization: its own funders aren't reported to the FEC); Deborah Simon $5.0M (11%), Retired; DEMOCRACY PAC $4.0M (9%); Lynn S Stern $1.0M (2%), Self Employed, Photographer and 4 more
Bundled through PACs
none reported · FEC bulk data of 2026-11-01
14 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • AMERICAN ASSOCIATION FOR JUSTICE PAC $1,000
  • COONEY FOR CONGRESS $2,000
  • COUNTRY FIRST $5,000
  • CROSSPARTISAN PAC I $5,000
  • ENGINEERS POLITICAL EDUCATION COMMITTEE (EPEC) $5,000
  • GRANITE VALUES PAC $5,000
  • HEARTLAND PATRIOTS $10K
  • LEAGUE OF CONSERVATION VOTERS ACTION FUND $5,050
  • LOBO PAC $5,000
  • MAX'S PAC $10K
  • NARRAGANSETT BAY PAC $10K
  • NO LABELS PAC $10K
  • TREASURE STATE PAC $10K
  • WAY BACK PAC $10K

All filings at the FEC ↗

Alani Ines Bankhead (DEM)

Raised
$191K through 2026-10-14 individuals $180K · PACs $525 · party $2,575 · candidate's own money, incl. loans $4,131 · cash on hand $23K
Outside spending
$380K opposing Bankhead · $3.5M supporting Bankhead · latest reported 2026-10-27
Largest outside spenders
PROGRESSIVE VET PAC — $2.6M supporting Bankhead Largest donors: CONTOURS, INC. $2.6M (93%) (an organization: its own funders aren't reported to the FEC); AMERICAN VALUES PROJECT PAC $200K (7%) MORE JOBS, LESS GOVERNMENT — $14K opposing Bankhead, $901K supporting Bankhead Largest donors: RESTORATION OF AMERICA PAC $2.0M (57%); CLUB FOR GROWTH ACTION $400K (11%); DAINES SENATE MAJORITY FUND $291K (8%) (its largest donors: DELZER, TONI M. $239K); Konstantin Sokolov $250K (7%), IJS Investments, Investor; RAI SERVICES COMPANY $200K (6%) (an organization: its own funders aren't reported to the FEC) MONTANA FREEDOM PAC — $346K opposing Bankhead · 2 ads on this pageLargest donors: WAY BACK PAC $900K (43%); WESTERN FUTURES FUND $825K (39%) (an organization: its own funders aren't reported to the FEC); GLOBAL IMPACT SOCIAL WELFARE FUND $200K (10%) (an organization: its own funders aren't reported to the FEC); Scott Shenker $100K (5%), Icsi, Scientist WILD MONTANA ACTION FUND — $13K opposing Bankhead · 6 ads on this page THE CONSERVATIVE CAUCUS DBA AMERICANS FOR CONSTITUTIONAL LIBERTY — $7,036 opposing Bankhead and 2 more
Bundled through PACs
none reported · FEC bulk data of 2026-11-01
3 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • ACTBLUE $5,602
  • KATIE BANSIL FOR CONGRESS $25
  • YELLOWSTONE COUNTY DEMOCRATIC CENTRAL COMMITTEE $1,000

All filings at the FEC ↗

The ads

223 ads, newest first. Video transcripts are shown as the model read them, without caption cues like [music].

"The Facts" :15

Paid for by Alme for Senatevideo · 0:15from 2026-10-27
As Montana's US Marshal, I work with Kurt Alme. Here are the facts. As Montana's top federal prosecutor, Kurt made prosecuting criminals and keeping our communities safe a top priority. Hardami was tough on crime and got results.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

COMMITMENT :15

Paid for by Alme for Senatevideo · 0:15from 2026-10-27
I'm Kurt Albin. I've spent my career serving Montana as a prosecutor and budget watchdog. I'm running for the US Senate to make our community safer, support our law enforcement, and make life more affordable. I would be honored to have your vote.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

"The Facts" :30

Paid for by Alme for Senatevideo · 0:30from 2026-10-27
I served in law enforcement for almost 30 years and as Montana's US Marshal, I worked with Kurt Alme. Kurt's opponents and their dark money allies are not telling you the truth. Here are the facts. As Montana's top federal prosecutor, Kurt Alme cracked down on drug dealers and violent crime and Kurt made prosecuting criminals and keeping our community safe a top priority. Kurt Alme was tough on crime and got results. I'm Kurt Alme and I approve this message.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

Paid for by SETH BODNAR FOR MONTANAfrom 2026-10-26spend $0–991,000–1,999 impressions
I’m a soldier, a U.S. Army Green Beret, and I’m running as an Independent for U.S. Senate. I’ll fight to lower costs, end corruption, and defend the freedoms that make Montana home. Washington, D.C. is full of politicians who answer to party bosses and corporate donors. I’ll answer to YOU. Republicans, Democrats, and Independents are coming together to take our country back. Join us and vote Independent by 8 p.m. on November 3rd.
Bandwagon AppealGlittering Generalities42.9% of sentences flagged

Bandwagon Appeal: Suggests broad cross-party crowds are already united behind the cause to pressure conformity. Flagged: “Republicans, Democrats, and Independents are coming together”.

Glittering Generalities: Vague, emotionally positive slogan with no specific meaning. Flagged: “take our country back”.

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Paid for by SETH BODNAR FOR MONTANAfrom 2026-10-26spend $0–99100–999 impressions
I'm running to be an independent voice for Montana. One that answers to nobody but you. Declare your independence. Vote Seth Bodnar by November 3rd.
Glittering Generalities50.0% of sentences flagged

Glittering Generalities: Vague, flattering claim of total independence and loyalty to voters with no specific substance. Flagged: “One that answers to nobody but you.”.

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Paid for by FRIENDS OF ALANI BANKHEADfrom 2026-10-26spend $0–99100–999 impressions
Millions of dollars in dark money are flooding this race. Alani Bankhead is unbought, unbossed and unafraid, and she’s the only candidate who has already held government accountable.

Loaded Language: 'Flooding' is an emotive metaphor that frames campaign spending as an overwhelming threat.

Glittering Generalities: Vague, positive slogan-like descriptors praise the candidate without concrete substance. Flagged: “unbought, unbossed and unafraid”.

Card Stacking: Claims she is the 'only' candidate who held government accountable, ignoring any counterevidence or other candidates' records.

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Paid for by SETH BODNAR FOR MONTANAfrom 2026-10-26spend $0–993,000–3,999 impressions
Pete Buttigieg and I don’t agree on everything. But we agree that Washington, D.C. is broken, and it’s time to take our country back from the party bosses and corporate donors who enable the corruption driving up costs for all of us. Pete is joining a growing movement of Republicans, Democrats, and Independents who are ready for a senator who answers only to Montanans. Election Day is November 3rd. Declare your independence and vote for Seth Bodnar.
Bandwagon AppealGlittering Generalities20.0% of sentences flagged

Quotes language that uses Loaded Language. · not counted

Bandwagon Appeal: Frames support as a 'growing movement' across all party lines to imply that joining is the popular, correct choice.

Glittering Generalities: Uses a vague, flattering ideal of undivided loyalty to the state's people without any specific content. Flagged: “a senator who answers only to Montanans”.

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Paid for by SETH BODNAR FOR MONTANAfrom 2026-10-26spend $0–9910,000–14,999 impressions
Montana, if your ballot is still sitting on the kitchen counter, this one’s for you. At this point, the safest way to make sure your vote counts is to drop it off in person at your county elections office. I hope you’ll vote Independent so Montana has a strong, independent voice in the U.S. Senate. But no matter who you support, vote. Your voice matters, and Montana is counting on it.
no techniques found
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Paid for by Independent PACfrom 2026-10-262 variantsspend $0–1983,000–4,998 impressions
Seth Bodnar will defend our public lands, protect reproductive freedoms and fight corruption in Washington. Seth Bodnar will fight for Montana. Today is your last day to make sure your vote counts. Vote Seth Bodnar for US Senate TODAY!

Glittering Generalities: Vague, positive-sounding pledges like defending lands and protecting freedoms carry no specifics. Flagged: “protect reproductive freedoms”.

Loaded Language: Emotionally charged 'corruption in Washington' framing is used without specifics.

False Urgency: Stresses that today is the last day to pressure an immediate decision. Flagged: “Today is your last day to make sure your vote counts”.

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Paid for by SETH BODNAR FOR MONTANAfrom 2026-10-26spend $0–991,000–1,999 impressions
I'm running as an Independent because Montana deserves a senator who answers to YOU, not a party. More Americans now call themselves Independent than Democrat or Republican. It's time Washington reflected that. The future is independent. Montana can lead the way on November 3. Vote Seth Bodnar.
Glittering Generalities50.0% of sentences flagged

Glittering Generalities: A vague, positive slogan about 'the future' being 'independent' sounds inspiring but carries no specific meaning.

Check this ad yourself →

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

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What this page is

  • An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in MT; or it ran mostly in MT and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
  • Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
  • A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
  • Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
  • Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
  • Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.

Try Pro free for 14 days, no card. Claim checks on every article, and an email when the stories you follow change.