Steve Daines (REP, incumbent), Alani Ines Bankhead (DEM), Kurt Alme (REP), Lee Calhoun (REP), Michael Hummert (DEM), Michael James Blackwolf (DEM), Reilly Neill (DEM), Seth Bodnar (IND).
126 ads analyzed, 63 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing.
Findings
As of 2026-09-23. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
126 (Meta 124, YouTube 2) · started running between 2026-04-26 and 2026-09-21
With at least one technique
63 of 126 (50%)
Most common techniques
Glittering Generalities · 40 adsAppeal to Prejudice · 34 adsLoaded Language · 26 ads
Meta
61 of 124 (49%) flagged · Glittering Generalities (39), Appeal to Prejudice (33), Loaded Language (25)
YouTube
2 of 2 flagged · Appeal to Prejudice (1), Bandwagon Appeal (1), Glittering Generalities (1)
Reported Meta spend
$171,400–228,979 on all ads, $88,000–116,078 on flagged ads · Meta reports ranges; these are the sums of their ends
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named.
Steve Daines (REP, incumbent)
Raised
$4.7M through 2026-06-30individuals $1.4M · PACs $1.4M · party $62K · from the candidate's other committees $1.8M · cash on hand $2.6M
PROGRESSIVE VET PAC— $2.6M supporting BankheadLargest donors: CONTOURS, INC. $2.6M (93%); AMERICAN VALUES PROJECT PAC $200K (7%)MORE JOBS, LESS GOVERNMENT— $6,816 opposing Bankhead, $901K supporting BankheadLargest donors: RESTORATION OF AMERICA PAC $2.0M (57%); CLUB FOR GROWTH ACTION $400K (11%); DAINES SENATE MAJORITY FUND $291K (8%); SOKOLOV, KONSTANTIN $250K (7%); RAI SERVICES COMPANY $200K (6%)MONTANA FREEDOM PAC— $236K opposing Bankhead
· 2 ads on this pageLargest donors: WAY BACK PAC $900K (43%); WESTERN FUTURES FUND $825K (39%); GLOBAL IMPACT SOCIAL WELFARE FUND $200K (10%); SHENKER, SCOTT $100K (5%)WILD MONTANA ACTION FUND— $5,750 opposing Bankhead
· 6 ads on this page
Bundled through PACs
none reported · FEC bulk data of 2026-09-20
3 PACs gave directly — alphabetical; the legal limit is $5,000 per election
ACTBLUE $5,602
KATIE BANSIL FOR CONGRESS $25
YELLOWSTONE COUNTY DEMOCRATIC CENTRAL COMMITTEE $1,000
AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION— $2.1M supporting Alme
· 2 ads on this pageLargest donors: KOCH INC $30.0M (33%); STAND TOGETHER INC. $20.0M (22%); WALTON, JIM C. $7.0M (8%); WALTON, S ROBSON $7.0M (8%); STAND TOGETHER CHAMBER OF COMMERCE INC $6.5M (7%)MONTANA FREEDOM PAC— $1.0M opposing Alme
· 2 ads on this pageLargest donors: WAY BACK PAC $900K (43%); WESTERN FUTURES FUND $825K (39%); GLOBAL IMPACT SOCIAL WELFARE FUND $200K (10%); SHENKER, SCOTT $100K (5%)AMERICAN MISSION— $286K supporting AlmeLargest donors: LEADING THE FUTURE $20.0M (99%); LONSDALE ENTERPRISES INC. $250K (1%)MORE JOBS, LESS GOVERNMENT— $40K supporting AlmeLargest donors: RESTORATION OF AMERICA PAC $2.0M (57%); CLUB FOR GROWTH ACTION $400K (11%); DAINES SENATE MAJORITY FUND $291K (8%); SOKOLOV, KONSTANTIN $250K (7%); RAI SERVICES COMPANY $200K (6%)NRA VICTORY FUND, INC.— $4,675 supporting Alme
Bundled through PACs
$34K through 1 PAC · FEC bulk data of 2026-09-20NORPAC— $34K from 17 gifts
109 PACs gave directly — alphabetical; the legal limit is $5,000 per election
ABBVIE POLITICAL ACTION COMMITTEE $2,500
AICPA PAC $10K
AIR LINE PILOTS ASSOC. INT'L POLITICAL ACTION COMMITTEE $5,000
ALABAMA FIRST PAC $10K
ALAMO PAC $5,000
ALTRIA GROUP INC. POLITICAL ACTION COMMITTEE $5,000
AMERICA'S CREDIT UNION PAC $5,000
AMERICAN DENTAL ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
AMERICAN EXCELLENCE PAC $10K
AMERICAN SUGARBEET GROWERS ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
AMGEN INC. POLITICAL ACTION COMMITTEE $5,000
ARKANSAS FOR LEADERSHIP PAC ARKPAC $10K
ASSOCIATION OF KENTUCKY FRIED CHICKEN FRANCHISEES INC PAC $5,000
ASURION PAC $2,500
AVISTA EMPLOYEES FOR EFFECTIVE GOVERNMENT PAC $3,000
BADLANDS PAC $1,500
BEST AT BRINGING ENTREPRENEURIAL RESULTS NEVER IMAGINED OR ENVISIONED PAC $10K
BIG SKY OPPORTUNITY PAC $10K
BUILDING A NATIONAL KNOWLEDGEABLE SECURITY PAC $5,000
BUILDING UP DEMOCRACY'S DREAM $10K
CHEVRON EMPLOYEES PAC $5,000
CHS INC. POLITICAL ACTION COMMITTEE $2,500
CITIGROUP INC. PAC $2,000
COMMANDER ZINKE LEADERSHIP FUND $3,500
COMMON VALUES PAC $10K
CONSERVATIVES HARVESTING SUCCESS PAC $10K
CONSTELLATION BRANDS INC. PAC $5,000
CONTINENTAL RESOURCES INC. POLITICAL ACTION COMMITTEE $5,000
CORECIVIC POLITICAL ACTION COMMITTEE $5,000
DANIELS COUNTY REPUBLICAN CENTRAL COMMITTEE $2,000
MORE JOBS, LESS GOVERNMENT— $1.0M opposing NeillLargest donors: RESTORATION OF AMERICA PAC $2.0M (57%); CLUB FOR GROWTH ACTION $400K (11%); DAINES SENATE MAJORITY FUND $291K (8%); SOKOLOV, KONSTANTIN $250K (7%); RAI SERVICES COMPANY $200K (6%)PROGRESSIVE VET PAC— $281K opposing Neill, $2,528 supporting NeillLargest donors: CONTOURS, INC. $2.6M (93%); AMERICAN VALUES PROJECT PAC $200K (7%)
Bundled through PACs
none reported · FEC bulk data of 2026-09-20
1 PAC gave directly — alphabetical; the legal limit is $5,000 per election
Showing the 2 ads paid for by AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION. Show all 126 ads
Paid for by AMERICANS FOR PROSPERITY ACTION, INC.(AFP ACTION)from 2026-08-04 to 2026-09-024 variantsspend $46,000–57,9963,700,000–799,999 impressions
Kurt Alme will cut taxes, lower the cost of living, and put Montana families ahead of Washington politics.
Appeal to PrejudiceGlittering Generalities100.0% of sentences flagged
Appeal to Prejudice: The phrase contrasts 'Montana families' with 'Washington politics,' implying an in-group (local, real Montanans) versus an out-group (distant, corrupt Washington elites) — for example: Montana families ahead of Washington politics
Glittering Generalities: Vague, emotionally positive promises like cutting taxes and lowering the cost of living are stated without any specific policy detail, functioning as rhetorical flourish — for example: cut taxes, lower the cost of living
Paid for by AMERICANS FOR PROSPERITY ACTION, INC.(AFP ACTION)from 2026-07-09 to 2026-08-054 variantsspend $35,500–46,9963,200,000–1,399,998 impressions
Kurt Alme understands that policies like cutting taxes will allow us to keep more of what we earn.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in MT; or it ran mostly in MT and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. The check runs once and its result is shown to everyone afterwards. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.
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