Steve Daines (REP, incumbent), Alani Ines Bankhead (DEM), Kurt Alme (REP), Lee Calhoun (REP), Michael Hummert (DEM), Michael James Blackwolf (DEM), Reilly Neill (DEM), Seth Bodnar (IND).
126 ads analyzed, 63 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing.
Findings
As of 2026-09-23. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
126 (Meta 124, YouTube 2) · started running between 2026-04-26 and 2026-09-21
With at least one technique
63 of 126 (50%)
Most common techniques
Glittering Generalities · 40 adsAppeal to Prejudice · 34 adsLoaded Language · 26 ads
Meta
61 of 124 (49%) flagged · Glittering Generalities (39), Appeal to Prejudice (33), Loaded Language (25)
YouTube
2 of 2 flagged · Appeal to Prejudice (1), Bandwagon Appeal (1), Glittering Generalities (1)
Reported Meta spend
$171,400–228,979 on all ads, $88,000–116,078 on flagged ads · Meta reports ranges; these are the sums of their ends
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named.
Steve Daines (REP, incumbent)
Raised
$4.7M through 2026-06-30individuals $1.4M · PACs $1.4M · party $62K · from the candidate's other committees $1.8M · cash on hand $2.6M
PROGRESSIVE VET PAC— $2.6M supporting BankheadLargest donors: CONTOURS, INC. $2.6M (93%); AMERICAN VALUES PROJECT PAC $200K (7%)MORE JOBS, LESS GOVERNMENT— $6,816 opposing Bankhead, $901K supporting BankheadLargest donors: RESTORATION OF AMERICA PAC $2.0M (57%); CLUB FOR GROWTH ACTION $400K (11%); DAINES SENATE MAJORITY FUND $291K (8%); SOKOLOV, KONSTANTIN $250K (7%); RAI SERVICES COMPANY $200K (6%)MONTANA FREEDOM PAC— $236K opposing Bankhead
· 2 ads on this pageLargest donors: WAY BACK PAC $900K (43%); WESTERN FUTURES FUND $825K (39%); GLOBAL IMPACT SOCIAL WELFARE FUND $200K (10%); SHENKER, SCOTT $100K (5%)WILD MONTANA ACTION FUND— $5,750 opposing Bankhead
· 6 ads on this page
Bundled through PACs
none reported · FEC bulk data of 2026-09-20
3 PACs gave directly — alphabetical; the legal limit is $5,000 per election
ACTBLUE $5,602
KATIE BANSIL FOR CONGRESS $25
YELLOWSTONE COUNTY DEMOCRATIC CENTRAL COMMITTEE $1,000
AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION— $2.1M supporting Alme
· 2 ads on this pageLargest donors: KOCH INC $30.0M (33%); STAND TOGETHER INC. $20.0M (22%); WALTON, JIM C. $7.0M (8%); WALTON, S ROBSON $7.0M (8%); STAND TOGETHER CHAMBER OF COMMERCE INC $6.5M (7%)MONTANA FREEDOM PAC— $1.0M opposing Alme
· 2 ads on this pageLargest donors: WAY BACK PAC $900K (43%); WESTERN FUTURES FUND $825K (39%); GLOBAL IMPACT SOCIAL WELFARE FUND $200K (10%); SHENKER, SCOTT $100K (5%)AMERICAN MISSION— $286K supporting AlmeLargest donors: LEADING THE FUTURE $20.0M (99%); LONSDALE ENTERPRISES INC. $250K (1%)MORE JOBS, LESS GOVERNMENT— $40K supporting AlmeLargest donors: RESTORATION OF AMERICA PAC $2.0M (57%); CLUB FOR GROWTH ACTION $400K (11%); DAINES SENATE MAJORITY FUND $291K (8%); SOKOLOV, KONSTANTIN $250K (7%); RAI SERVICES COMPANY $200K (6%)NRA VICTORY FUND, INC.— $4,675 supporting Alme
Bundled through PACs
$34K through 1 PAC · FEC bulk data of 2026-09-20NORPAC— $34K from 17 gifts
109 PACs gave directly — alphabetical; the legal limit is $5,000 per election
ABBVIE POLITICAL ACTION COMMITTEE $2,500
AICPA PAC $10K
AIR LINE PILOTS ASSOC. INT'L POLITICAL ACTION COMMITTEE $5,000
ALABAMA FIRST PAC $10K
ALAMO PAC $5,000
ALTRIA GROUP INC. POLITICAL ACTION COMMITTEE $5,000
AMERICA'S CREDIT UNION PAC $5,000
AMERICAN DENTAL ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
AMERICAN EXCELLENCE PAC $10K
AMERICAN SUGARBEET GROWERS ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
AMGEN INC. POLITICAL ACTION COMMITTEE $5,000
ARKANSAS FOR LEADERSHIP PAC ARKPAC $10K
ASSOCIATION OF KENTUCKY FRIED CHICKEN FRANCHISEES INC PAC $5,000
ASURION PAC $2,500
AVISTA EMPLOYEES FOR EFFECTIVE GOVERNMENT PAC $3,000
BADLANDS PAC $1,500
BEST AT BRINGING ENTREPRENEURIAL RESULTS NEVER IMAGINED OR ENVISIONED PAC $10K
BIG SKY OPPORTUNITY PAC $10K
BUILDING A NATIONAL KNOWLEDGEABLE SECURITY PAC $5,000
BUILDING UP DEMOCRACY'S DREAM $10K
CHEVRON EMPLOYEES PAC $5,000
CHS INC. POLITICAL ACTION COMMITTEE $2,500
CITIGROUP INC. PAC $2,000
COMMANDER ZINKE LEADERSHIP FUND $3,500
COMMON VALUES PAC $10K
CONSERVATIVES HARVESTING SUCCESS PAC $10K
CONSTELLATION BRANDS INC. PAC $5,000
CONTINENTAL RESOURCES INC. POLITICAL ACTION COMMITTEE $5,000
CORECIVIC POLITICAL ACTION COMMITTEE $5,000
DANIELS COUNTY REPUBLICAN CENTRAL COMMITTEE $2,000
MORE JOBS, LESS GOVERNMENT— $1.0M opposing NeillLargest donors: RESTORATION OF AMERICA PAC $2.0M (57%); CLUB FOR GROWTH ACTION $400K (11%); DAINES SENATE MAJORITY FUND $291K (8%); SOKOLOV, KONSTANTIN $250K (7%); RAI SERVICES COMPANY $200K (6%)PROGRESSIVE VET PAC— $281K opposing Neill, $2,528 supporting NeillLargest donors: CONTOURS, INC. $2.6M (93%); AMERICAN VALUES PROJECT PAC $200K (7%)
Bundled through PACs
none reported · FEC bulk data of 2026-09-20
1 PAC gave directly — alphabetical; the legal limit is $5,000 per election
Showing the 20 ads paid for by INDEPENDENT PAC. Show all 126 ads
Paid for by Independent PACfrom 2026-09-212 variantsspend $1,100–1,29840,000–49,998 impressions
Seth Bodnar says “Flock that” to the surveillance state.
"This isn't an issue that's about left or right. This is about individual freedom."
Seth understands the surveillance state and big tech don’t have Montanans’ best interest at heart - that’s why we need him in the Senate.
Conspiracy AppealAppeal to PrejudiceLoaded Language25.0% of sentences flagged
Conspiracy Appeal: The phrase 'surveillance state' implies a shadowy, sinister government apparatus working against ordinary citizens, invoking a hidden threat narrative — for example: surveillance state
Appeal to Prejudice: The framing appeals to in-group identity by positioning Seth as the defender of 'Montanans' specifically, implying outsiders (big tech, the surveillance state) are working against 'our people' — for example: Montanans' best interest at heart
Loaded Language: 'Surveillance state' is an emotionally charged term designed to trigger fear and distrust rather than convey a neutral factual description — for example: surveillance state
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Independent PACfrom 2026-09-18spend $0–994,000–4,999 impressions
Seth Bodnar will protect reproductive rights. That’s why he was endorsed by Planned Parenthood and that's why we need Seth in the Senate.
Flag-WavingSlogansBandwagon Appeal100.0% of sentences flagged
Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.
Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.
Bandwagon Appeal: The endorsement by Planned Parenthood is used to imply broad organizational backing to pressure readers into supporting Seth, suggesting that because a major organization supports him, others should too — for example: endorsed by Planned Parenthood
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Independent PACfrom 2026-09-182 variantsspend $200–39816,000–21,998 impressions
Seth Bodnar will protect reproductive rights. That’s why he was endorsed by Planned Parenthood and that's why we need Seth in the Senate.
Seth Bodnar will protect reproductive rights. That’s why he was endorsed by Planned Parenthood and that's why we need Seth in the Senate.
Flag-WavingSlogansBandwagon Appeal100.0% of sentences flagged
Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.
Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.
Bandwagon Appeal: The endorsement by Planned Parenthood is used to imply broad organizational backing to pressure readers into supporting Seth, leveraging the weight of a large organization as a crowd-pressure argument — for example: endorsed by Planned Parenthood
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Independent PACfrom 2026-09-172 variantsspend $1,100–1,69836,000–41,998 impressions
Most Montana’s are between the 25 yard lines - so why do we have to vote for extremes all the way back on the 1s. Seth Bodnar stands for Montana. When he’s in the senate he’ll be able to bring the whole field together.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Independent PACfrom 2026-09-172 variantsspend $200–3987,100–8,998 impressions
The Republicans are open to selling our land to the highest bidder, and the Democrats aren’t doing anything to stop it. Seth Bodnar is a true conservationist that values our public lands. That’s why we need Seth in the Senate.
Black-and-White FallacyLoaded LanguageAppeal to PrejudiceGlittering GeneralitiesFalse Urgency100.0% of sentences flagged
Black-and-White Fallacy: Presents only two parties as the relevant actors, implying no other political forces or solutions exist — for example: Republicans sell land, Democrats do nothing
Loaded Language: The phrase 'selling our land to the highest bidder' uses emotionally charged language to evoke outrage and a sense of betrayal — for example: selling our land to the highest bidder
Appeal to Prejudice: The use of 'our land' invokes in-group identity and ownership, implying the audience has a personal stake being threatened by political actors — for example: our land
Glittering Generalities: Calling Bodnar a 'true conservationist' uses a vague, emotionally positive label without providing specific evidence of his record or positions — for example: true conservationist
False Urgency: The phrase 'we need Seth in the Senate' implies an urgent necessity, pressuring the audience toward a specific political action without deliberation — for example: we need Seth in the Senate
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Independent PACfrom 2026-09-172 variantsspend $0–1982,100–3,998 impressions
Seth Bodnar knows that Montana’s public lands belong to the people. When he’s elected Seth will make sure that Montana’s lands are protected, not sold to the highest bidder.
Flag-WavingSlogansBlack-and-White FallacyLoaded Language100.0% of sentences flagged
Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.
Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.
Black-and-White Fallacy: The sentence presents only two options for Montana's lands — protection or being sold to the highest bidder — ignoring the many other possible land management policies that exist — for example: protected vs. sold to the highest bidder
Loaded Language: The phrase 'sold to the highest bidder' carries strong negative emotional connotations implying corruption and greed, designed to trigger an emotional reaction rather than describe a specific policy — for example: sold to the highest bidder
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Independent PACfrom 2026-09-172 variantsspend $200–39810,100–15,998 impressions
Seth Bodnar is an independent who cares about Montana. He fixed a broken system at the University of Montana as its president, and he will fix the broken system in Washington as a Senator. That’s why Montanans support Seth.
Flag-WavingSlogansRepetitionBandwagon Appeal100.0% of sentences flagged
Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.
Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.
Repetition: The phrase 'broken system' is repeated twice within the same sentence to reinforce a negative framing and make the claim feel more credible through familiarity — for example: 'broken system'
Bandwagon Appeal: Implies broad popular support among Montanans to pressure readers into agreeing with the candidate, suggesting that because Montanans support Seth, the reader should too — for example: 'Montanans support Seth'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Independent PACfrom 2026-09-172 variantsspend $0–1982,100–3,998 impressions
Seth Bodnar fixed a broken system at the University of Montana. Seth knows that Washington is broken too. Seth’s a fixer, that’s why we need him in the Senate.
Loaded LanguageExaggeration/HyperboleRepetitionGlittering Generalities100.0% of sentences flagged
Loaded Language: The word 'broken' is emotionally charged, implying dysfunction and failure to prime the audience for a savior narrative — for example: fixed a broken system and Washington is broken too.
Exaggeration/Hyperbole: Characterizing the entire federal government as simply 'broken' is an overstatement that flattens complex institutional realities — for example: 'Washington is broken too'
Repetition: The word 'fixer' and the concept of 'broken' are repeated across all three sentences to reinforce a simple savior narrative through familiarity — for example: 'Seth's a fixer'
Glittering Generalities: Labeling someone a 'fixer' is a vague, emotionally positive identity claim with no substantive policy content — for example: 'Seth's a fixer, that's why we need him in the Senate'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Independent PACfrom 2026-09-172 variantsspend $100–2985,000–6,998 impressions
It’s unbelievable, but true. Kurt Alme refused to prosecute over 70% of sex crimes as US Attorney. Alme protects sexual abusers. Seth Bodnar is for Montana. He served our country as a Green Beret, and served our state as the President of UM. Seth protects Montanans and Alme protects criminals.
Loaded LanguageCard StackingName CallingGlittering GeneralitiesTransferBlack-and-White FallacyRepetition100.0% of sentences flagged
Loaded Language: The phrase 'unbelievable, but true' is emotionally charged framing designed to prime the reader for outrage before presenting a claim — for example: It's unbelievable, but true. and Alme protects sexual abusers..
Card Stacking: The statistic '70% of sex crimes' is presented as a damning fact without context about federal prosecution standards, case referrals, or evidentiary thresholds that routinely affect prosecution rates — for example: 'Kurt Alme refused to prosecute over 70% of sex crimes as US Attorney.'
Name Calling: Alme is labeled as someone who 'protects sexual abusers,' a derogatory characterization used to discredit him rather than engage with his record — for example: Alme protects sexual abusers. and Alme protects criminals..
Glittering Generalities: The phrase 'is for Montana' is vague and emotionally positive, implying patriotic local loyalty without specifying any concrete policy or action — for example: 'Seth Bodnar is for Montana.'
Transfer: Bodnar's military service as a Green Beret is invoked to borrow the authority and heroism associated with elite military service and transfer it to his political candidacy — for example: 'He served our country as a Green Beret.'
Black-and-White Fallacy: The sentence presents a stark binary: Bodnar protects Montanans while Alme protects criminals, leaving no room for nuance or alternative interpretations — for example: 'Seth protects Montanans and Alme protects criminals.'
Repetition: The word 'protects' is used repeatedly across sentences 3 and 6 to reinforce the contrast between the two candidates through deliberate rhetorical repetition — for example: 'Alme protects sexual abusers... Seth protects Montanans and Alme protects criminals.'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Independent PACfrom 2026-09-172 variantsspend $1,000–1,19841,000–46,998 impressions
Where’s Kurt Alme - not in Montana! Kurt Alme doesn’t even have an events page on his website. Seth Bodnar, he’s out on the road from Kalispell to Billings, and Butte to Glendive. Seth Bodnar shows up that’s why we need him in the Senate
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Independent PACfrom 2026-09-172 variantsspend $2,300–2,89880,000–94,998 impressions
Cameras watching our every move and using Montana’s water and land to build data centers that support the surveillance state? Seth Bodnar says Flock that!
Bodnar knows what is right for Montana. He supports comprehensive legislation and oversight for surveillance technology, AI, and data center development.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Independent PACfrom 2026-09-09 to 2026-09-16spend $300–39910,000–14,999 impressions
While his opponents focus on disingenuous attacks, Seth Bodnar wants to focus on the real issues harming Montanans, like rising costs, attacks on public land, and trade wars crippling our economy. Bodnar will always put Montana first.
Name CallingLoaded LanguageBlack-and-White FallacyGlittering GeneralitiesAppeal to Prejudice100.0% of sentences flagged
Name Calling: Opponents are labeled as making 'disingenuous attacks' — a derogatory characterization that dismisses them without engaging their arguments — for example: 'disingenuous attacks'
Loaded Language: Emotionally charged phrases like 'harming Montanans', 'attacks on public land', and 'crippling our economy' are used to provoke anxiety and outrage rather than convey neutral facts — for example: 'trade wars crippling our economy'
Black-and-White Fallacy: The sentence frames the choice as either focusing on 'disingenuous attacks' (opponents) or 'real issues' (Bodnar), leaving no room for the possibility that opponents also address substantive issues — for example: 'his opponents focus on disingenuous attacks, Seth Bodnar wants to focus on the real issues'
Glittering Generalities: The vague pledge to 'put Montana first' is an emotionally positive but substanceless slogan that conveys loyalty without specifying any concrete policy or action — for example: 'Bodnar will always put Montana first'
Appeal to Prejudice: The phrase 'Montana first' invokes in-group identity, implying Bodnar uniquely prioritizes the local community over outside interests — for example: 'put Montana first'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Independent PACfrom 2026-09-095 variantsspend $3,700–4,995172,000–198,995 impressions
While his opponents focus on disingenuous attacks, Seth Bodnar wants to focus on the real issues harming Montanans, like rising costs, attacks on public land, and trade wars crippling our economy. Bodnar will always put Montana first.While President of the University of Montana, Seth Bodnar led by example. He championed female leadership and built a culture of respect and integrity. Seth changed UM, and when he gets to the U.S. Senate, he’ll change Washington. Bodnar will always put Montana first.
Name CallingLoaded LanguageGlittering GeneralitiesRepetitionExaggeration/Hyperbole100.0% of sentences flagged
Name Calling: Opponents are labeled as making 'disingenuous attacks' rather than engaging with their arguments — a dismissive label used to discredit them without rebuttal — for example: 'disingenuous attacks'
Loaded Language: Emotionally charged phrases like 'crippling our economy' and 'attacks on public land' are used to provoke anxiety and frame issues dramatically — for example: 'trade wars crippling our economy'
Glittering Generalities: The phrase 'put Montana first' is a vague, emotionally positive slogan that sounds noble but carries no specific policy meaning — for example: Bodnar will always put Montana first and built a culture of respect and integrity.
Repetition: The slogan 'Bodnar will always put Montana first' is repeated verbatim multiple times in the passage to reinforce the message through familiarity — for example: Bodnar will always put Montana first.
Exaggeration/Hyperbole: The claim that Bodnar 'changed UM' and will 'change Washington' is an overstatement that implies sweeping, transformative impact without evidence — for example: 'he'll change Washington'
Claims checked
“While President of the University of Montana, Seth Bodnar led by example.” Checked as: Seth Bodnar led by example while President of the University of Montana.No authoritative evidence foundpassages_do_not_deny
Verdict right?
Paid for by Independent PACfrom 2026-09-096 variantsspend $1,800–2,39466,100–83,994 impressions
While President of the University of Montana, Seth Bodnar led by example. He championed female leadership and built a culture of respect and integrity. Seth changed UM, and when he gets to the U.S. Senate, he’ll change Washington. Bodnar will always put Montana first.
Glittering GeneralitiesAppeal to Prejudice75.0% of sentences flagged
Glittering Generalities: Vague, emotionally positive terms like 'respect and integrity' are used to paint a flattering picture without specific substantive detail — for example: built a culture of respect and integrity and he'll change Washington.
Appeal to Prejudice: Invoking 'Montana first' appeals to in-group regional identity, implying loyalty to local constituents over outside interests — for example: 'put Montana first'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Independent PACfrom 2026-09-078 variantsspend $3,900–5,492177,000–209,992 impressions
Pain at the pump is leaving Montana stuck. Seth Bodnar will move Montana forward.
Pain at the pump is leaving Montana stuck. Seth Bodnar will move Montana forward.
Pain at the pump is leaving Montana stuck. Seth Bodnar will move Montana forward.
Paid for by Independent PACfrom 2026-09-04 to 2026-09-146 variantsspend $500–1,09426,100–39,994 impressions
Seth Bodnar understands the leverage that an Independent vote would have in the Senate. That’s why he won’t join either party. He’ll stay Independent and use his leverage to fight for real Americans.
Appeal to Prejudice33.3% of sentences flagged
Appeal to Prejudice: The phrase 'real Americans' implies that some Americans are not real or legitimate, exploiting in-group identity to suggest Bodnar represents the true people while others do not — for example: 'fight for real Americans'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Independent PACfrom 2026-09-04 to 2026-09-157 variantsspend $2,500–3,59399,300–118,993 impressions
George Washington spoke about the dangers of political parties in his farewell address. We cannot ignore the warnings of founding fathers. In the Senate, Seth Bodnar won’t join with a party. He’ll stay Independent and fight for the spirit of our country.
TransferAppeal to FearFlag-WavingSlogansGlittering Generalities100.0% of sentences flagged
Transfer: Invoking George Washington's authority to lend legitimacy to a political position about party independence — for example: George Washington spoke about the dangers of political parties in his farewell address and We cannot ignore the warnings of founding fathers.
Appeal to Fear: Framing the failure to heed founding fathers' warnings as dangerous or consequential, implying dire outcomes if ignored — for example: 'We cannot ignore the warnings'
Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.
Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.
Glittering Generalities: Using the vague, emotionally resonant phrase 'spirit of our country' without any specific meaning to make the candidate sound noble — for example: 'fight for the spirit of our country'
Claims checked
“George Washington spoke about the dangers of political parties in his farewell address.” Checked as: George Washington's farewell address warned about the dangers of political parties.No authoritative evidence found
Verdict right?
Paid for by Independent PACfrom 2026-08-28 to 2026-09-168 variantsspend $2,600–3,792154,400–188,992 impressions
Freedom means Montana decides. Not party bosses. Not Washington. Seth Bodnar is running for U.S. Senate beholden to no party and loyal only to Montana.
Glittering GeneralitiesAppeal to PrejudiceName CallingRepetition100.0% of sentences flagged
Glittering Generalities: The word 'Freedom' is invoked as a vague, emotionally positive concept to frame a political position without substantive meaning — for example: Freedom means Montana decides and loyal only to Montana.
Appeal to Prejudice: The sentence implies that Montana insiders ('us') should decide, drawing a sharp in-group/out-group distinction against outside forces — for example: Montana decides and Not Washington.
Name Calling: The label 'party bosses' is a derogatory term used to discredit political party leadership rather than engage with their positions — for example: 'Not party bosses'
Repetition: The word 'Montana' is repeated across all four sentences to reinforce local identity and loyalty as a rhetorical drumbeat — for example: 'Montana decides', 'loyal only to Montana'
Claims checked
“Seth Bodnar is running for U.S. Senate” No authoritative evidence foundinsufficient_tier
Verdict right?
Paid for by Independent PACfrom 2026-08-28 to 2026-09-1512 variantsspend $2,800–3,988161,500–196,988 impressions
Imagine one senator who doesn't answer to either party. One vote both sides have to earn. That senator could make Washington finally work for Montana. Seth Bodnar, a Green Beret and business leader, is running to do exactly that. He'll work with anyone when it helps Montana, and stand up to anyone when it doesn't. One person can change everything. Seth Bodnar.
Appeal to PrejudiceGlittering GeneralitiesTransferExaggeration/Hyperbole100.0% of sentences flagged
Appeal to Prejudice: Frames independence from party as a virtue, implying both parties are corrupt or unworthy of loyalty — appealing to anti-establishment in-group identity — for example: doesn't answer to either party
Glittering Generalities: Vague appeal to the idea that both sides must 'earn' this senator's vote, sounding principled without specifying any concrete policy or standard — for example: both sides have to earn, make Washington finally work for Montana and work with anyone when it helps Montana, and stand up to anyone when it doesn't.
Transfer: Borrows authority and legitimacy from the respected military identity of 'Green Beret' to validate the candidate's political credibility — for example: a Green Beret and business leader
Exaggeration/Hyperbole: Extreme overstatement claiming one person can change 'everything,' far beyond what any single senator could realistically accomplish — for example: One person can change everything
Claims checked
“Seth Bodnar, a Green Beret and business leader, is running to do exactly that.” Checked as: Seth Bodnar is a Green Beret and business leader who is running for office.Supported by apnews.comsource ↗Confidence: high
Verdict right?
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in MT; or it ran mostly in MT and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
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