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232 ads analyzed · 105 use a rhetorical technique, most often loaded language and name calling.
The words doing the persuading
From the Marshall side · Paid for by SLF PAC“KANSAS: 🎭 ᴀᴅᴀᴍ ʜᴀᴍɪʟᴛᴏɴ ɪꜱɴ’ᴛ ᴀ ᴍᴏᴅᴇʀᴀᴛᴇ. He’s a two-faced extremist.
Hamilton backs amnesty for illegals, just like Kamala & Hillary. And…”Loaded LanguageSee this ad →
From the Hamilton side · Paid for by Hamilton for Kansas“…building together — a broad coalition of supporters who aren’t just fed up with the chaotic leadership in Washington but are ready to do something about it. People who love our country and believe we all…”Loaded LanguageSee this ad →
Roger Marshall (Republican) and Adam Hamilton (Democrat) are the nominees for Kansas's U.S. Senate seat in the November 3, 2026 general election. Roger Marshall is the incumbent. By their latest FEC reports, Roger Marshall's campaign had raised $5.4 million (through October 14, 2026) and Adam Hamilton's campaign $19.2 million (through October 14, 2026). Outside groups have reported $3.5 million for Roger Marshall and $43.3 million against; $12.0 million for Adam Hamilton and $31.7 million against. Semblen has analyzed 232 ads in this race; 105 used at least one rhetorical technique, most often loaded language and name calling. Their October 21, 2026 debate (Nexstar / WDAF FOX4) is analyzed answer by answer on its own page.
Roger Marshall (REP, incumbent), Adam Hamilton (DEM).
8 others filed with the FEC; any ads they ran are below. 232 ads analyzed, 105 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-28. 1 ad from other advertisers shown separately below.
Anyone can vote by mail; request a ballot by Tue, Oct 27 (The Tuesday of the week before the general election (K.S.A. 25-1122(f)(1)(B))); return it by Tue, Nov 3 (By statute, ballots must be received by close of polls (normally 7 pm; counties may set 6 am-8 pm hours). A court injunction may extend this to Friday Nov 6 for ballots postmarked by Election Day; the appeal is pending.) (passed)Source: sos.ks.gov ↗Source: sos.ks.gov ↗Source: ksrevisor.gov ↗
Checked October 6, 2026. Rules can change; confirm with the official site before you go.
Something wrong or out of date? Tell us
A person reads every report and fixes errors the same day.
Where they stand
From each campaign's own website, summarised in plain English, with a quote where they gave one; under an issue, Senate votes for those who have cast them. Full detail and sources on each profile: Roger Marshall · Adam Hamilton.
Economy and cost of livingMarshall: stated · Hamilton: stated
Roger Marshall (REP, incumbent)
Marshall says he wants to bring down everyday costs for Kansas families and farmers. He backs cutting phosphate fertilizer costs by ending duties on Moroccan imports, year-round E15 fuel sales, and repealing the methane fee on natural gas.
Hamilton says he wants to end tariffs and require congressional approval for new ones, ban junk fees and algorithmic price-fixing at grocery stores, and bar Wall Street investors from buying single-family homes. He also backs tax credits for first-time buyers, firefighters, police officers and teachers, and stronger union organizing and wage-theft enforcement.
“What you see should be what you pay, with no surprise at checkout.”
Taxes and government spendingMarshall: stated · Hamilton: stated
Roger Marshall (REP, incumbent)
Marshall says he voted yes on the 2025 Working Families Tax Cuts to make the 2017 tax cuts permanent. He says he voted no on several stopgap spending bills that added spending without offsets, and he backs repealing the natural gas methane fee.
“He has voted no on multiple stopgap continuing resolutions that piled on spending without offsets”
Hamilton says he wants tax credits for first-time home buyers, firefighters, police officers and teachers, and wants to restore energy production tax credits. He also says he would require clawback provisions so companies that get economic-development incentives deliver the jobs they promised.
Marshall says he wants to protect rural hospitals, cap Medicare Advantage prior-authorization decisions at 24 to 72 hours, and require hospitals and labs to publish upfront prices. He also backs making telehealth flexibilities permanent.
Hamilton says he wants to expand Medicare drug price negotiation and extend negotiated prices to private insurance, reverse Medicaid cuts, and restore the enhanced ACA subsidies. He also says he would cut Medicare waste without touching benefits, reform prior authorization, protect rural hospitals, and cap interest on medical debt and limit wage garnishment.
“Reverse the**cuts to Medicaid**and restore the**ACA subsidies**that hold premiums down.”
Social Security and MedicareMarshall: stated · Hamilton: stated
Roger Marshall (REP, incumbent)
Marshall says he leads bills to set 24- and 72-hour deadlines on Medicare Advantage prior-authorization requests. His April 2026 bill would also end retroactive denials and automated denial algorithms. He backs permanent Medicare telehealth coverage.
Hamilton says he wants to protect Social Security, expand Medicare to cover vision and dental, and increase reimbursement for home-based care. He also says he would strengthen the Justice Department's elder fraud efforts and cut Medicare waste without touching anyone's benefits.
“We need to protect social security and provide real solutions for seniors.”
Immigration and the borderMarshall: stated · Hamilton: stated
Roger Marshall (REP, incumbent)
Marshall says he cosponsored the Laken Riley Act, which requires ICE detention of unauthorized immigrants who commit certain crimes, and the Build the Wall Act. He says he works with Kansas sheriffs to expand 287(g) enforcement partnerships and wants to keep legal farm labor through H-2A reform.
Hamilton says he wants to reform the H-2A farm guest-worker program with year-round visas and lower compliance costs, and give existing farm workers a path to legal status.
Hamilton says he wants to protect a woman's right to choose and put access to contraception into law. He would also require insurers to cover over-the-counter birth control the way they cover prescription contraception.
Energy and climateMarshall: stated · Hamilton: stated
Roger Marshall (REP, incumbent)
Marshall says he supports oil, gas, wind and ethanol alike. He cosponsors year-round E15 sales and the repeal of the natural gas methane fee, and he voted for the permitting-reform package to speed pipelines and transmission lines.
Hamilton says he supports an all-of-the-above energy approach and wants to restore energy production tax credits. He would require data centers to cover their electricity costs through binding rules, require competitive bidding for transmission projects, and push year-round E15 ethanol.
Crime and policingMarshall: stated · Hamilton: stated
Roger Marshall (REP, incumbent)
Marshall says he cosponsored the HALT Fentanyl Act, which permanently places fentanyl-related substances in the most tightly controlled drug category. He also backs the Laken Riley Act's detention of immigrants who commit certain crimes.
Hamilton says he wants tax credits to help police officers, along with firefighters and teachers, buy homes. He also says he would give investigators more resources to pursue elder fraud cases.
Foreign policy and defenseMarshall: stated · Hamilton: stated
Roger Marshall (REP, incumbent)
Marshall says he voted for the FY2026 defense authorization, which he says included a new air-traffic-control tower and expanded training course at Fort Riley. He also supports Kansas aerospace jobs at Boeing and Spirit AeroSystems.
Hamilton says he wants to end tariffs and what he calls unnecessary wars, and to push for new trade market access agreements. He also wants to double funding for USDA export promotion programs.
Hamilton says he wants to ban members of Congress and their households from trading individual stocks, crypto and prediction markets. He also backs 18-year term limits for Congress and the Supreme Court, age limits, a permanent lobbying ban for members, an end to dark money, and withholding pay during shutdowns.
Something wrong or missing? Each profile has an Accurate? button under every issue; a person reads every note.
Ratings and endorsements
How groups that score Congress rate each candidate, exactly as each group published it, with the year. Below the ratings, each group's 2026 endorsements and the anti-tax pledge, labelled as such. We don't combine or adjust them; the list of groups is fixed and the same in every race. Each is marked national or state: all are national except the state AFL-CIO federations and police lodges. Sources and what each group is on each profile: Roger Marshall · Adam Hamilton.
Adam Hamilton has not served in Congress, so the groups that score votes in Congress have no rating for them. They show as "Not rated" below.
Taxes and spending
Group
Roger Marshall (REP)
Adam Hamilton (DEM)
National Taxpayers Union(national)A taxpayer group that favors lower taxes and less spending. Scores every Senate and House roll call on taxes, spending and regulation, weighted by importance; a higher score means more votes the way NTU wanted.
Taxpayer Protection Pledge (Americans for Tax Reform)(national)A written promise to Americans for Tax Reform, an anti-tax group, to oppose any increase in income tax rates. Taken almost only by Republicans; signers from ATR's own list.
Not signed
Not signed
Government and civil liberties
Group
Roger Marshall (REP)
Adam Hamilton (DEM)
Heritage Action for America(national)The advocacy arm of the Heritage Foundation, a conservative think tank. Scores votes and co-sponsorships it picks; a higher score means more often siding with Heritage Action.
ACLU(national)The American Civil Liberties Union, a civil-liberties group. Scores votes it picks on civil rights and liberties; a higher score means more often voting the way the ACLU wanted.
American Energy Alliance(national)A free-market energy group that supports oil, gas and coal and opposes climate regulation. Scores energy and climate votes it picks; a higher score means more often siding with AEA.
League of Conservation Voters(national)An environmental group. Scores votes it picks on the environment, climate, energy and public lands; a higher score means more often voting the way LCV wanted.
LCV Action Fund(national)The political arm of the League of Conservation Voters, an environmental group. Endorses candidates it judges pro-environment, mostly Democrats.
Not endorsed
Not endorsed
ClearPath Action Fund(national)A clean-energy group that backs nuclear, natural gas, hydropower and faster permitting, and endorses Republicans only. The closest energy-side group that publishes endorsements; not a mirror of LCV.
Not endorsed
Not endorsed
Abortion
Group
Roger Marshall (REP)
Adam Hamilton (DEM)
SBA Pro-Life America(national)An anti-abortion group. Grades A+ to F on abortion-related votes it picks; A+ means most often voting the way SBA wanted.
Reproductive Freedom for All(national)An abortion-rights group, formerly NARAL Pro-Choice America. Scores abortion and reproductive-health votes it picks; a higher score means more often voting the way it wanted.
Reproductive Freedom for All (2026 endorsements)(national)The abortion-rights group formerly called NARAL Pro-Choice America. Endorses candidates who support abortion rights; listed here from its own 2026 list.
Not endorsed
Not endorsed
Economy and labor
Group
Roger Marshall (REP)
Adam Hamilton (DEM)
AFL-CIO Legislative Scorecard(national)The AFL-CIO, the largest federation of U.S. labor unions. Scores key votes it picks on workers and the economy; a higher score means more often voting the way the unions wanted.
Club for Growth(national)A free-market group that favors lower taxes, less spending and less regulation. Scores economic votes it picks (17 Senate and 19 House votes in 2025); a higher score means more often voting the way the Club wanted.
U.S. Chamber of Commerce(national)The largest U.S. business lobby. Endorses candidates it judges pro-business, mostly Republicans.
Not endorsed
Not endorsed
AFL-CIO (state federation)(state)State federations of the AFL-CIO, the largest U.S. union federation, endorse in their state's Senate race, mostly Democrats.
Not endorsed
Not endorsed
Guns
Group
Roger Marshall (REP)
Adam Hamilton (DEM)
NRA Political Victory Fund (NRA-PVF)(national)The National Rifle Association's political arm, which opposes most gun restrictions. Grades A+ to F from voting records, public statements and its own questionnaire, without publishing what each grade rests on; AQ means a grade from the questionnaire alone.
Brady(national)Brady (the Brady Campaign and Brady PAC), a gun-violence-prevention group. Endorses candidates who back gun-safety laws; it does not publish a rating of every member.
Not endorsed
Not endorsed
Giffords PAC(national)The political arm of Giffords, a gun-violence-prevention group founded by former Rep. Gabby Giffords. Endorses candidates who back gun-safety laws; it does not publish a rating of every member.
Not endorsed
Not endorsed
Something wrong? Each profile has an Accurate? button under the ratings; a person reads every note.
Got a political text?
Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.
Findings
As of 2026-10-28. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
232 (Meta 222, YouTube 10) · started running between 2026-03-31 and 2026-10-28
96 of 222 (43%) flagged · Loaded Language (68), Name Calling (50), Glittering Generalities (35)
YouTube
9 of 10 (90%) flagged · Loaded Language (8), Name Calling (7), Card Stacking (4)
Reported Meta spend
$548,300–749,332 on all ads, $284,300–385,077 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“chaotic leadership in Washington” — Loaded Language, paid for by Hamilton for Kansas
· the flagged ad with the highest reported spend that shows the most common technique
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
How Kansas compares
45% of the ads here use at least one rhetorical technique, 6th highest of 14 Senate races.
Adam Hamilton won. Get what Adam Hamilton says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Each side is the campaign plus the groups backing it. How a group is placed is explained below the table.
Side
Ads
With at least one technique
Most common
Marshall (R)
42
30 of 42 (71%)
Loaded Language (26), Name Calling (25), Appeal to Prejudice (9)
Marshall's campaign
27
17 of 27 (63%)
Loaded Language (15), Name Calling (13), Exaggeration/Hyperbole (6)
2 groups backing Marshall
15
13 of 15 (87%)
Name Calling (12), Loaded Language (11), Appeal to Prejudice (5)
Hamilton (D)
152
54 of 152 (36%)
Loaded Language (31), Glittering Generalities (26), Name Calling (20)
Hamilton's campaign
109
38 of 109 (35%)
Glittering Generalities (22), Loaded Language (21), False Urgency (11)
6 groups backing Hamilton
43
16 of 43 (37%)
Loaded Language (10), Name Calling (9), Conspiracy Appeal (6)
Not placed on a side (10 sponsors)
38
21 of 38 (55%)
Loaded Language (19), Name Calling (12), Glittering Generalities (4)
Read this before comparing the sides. Ads that attack an opponent use these techniques far more often than ads that introduce a candidate, whoever runs them, so the side running more attack ads shows a higher share. A technique is about wording, not about whether an ad is true. These are online ads only (Meta and YouTube), not television.
Hamiltonreported spending to oppose Marshall in the general election (FEC)
1
1 of 1
Glittering Generalities (1), Loaded Language (1), Name Calling (1)
How a group is placed: by its own filings with the Federal Election Commission. A group is with a candidate when it reported spending to support that candidate, or to oppose the other one in the general election. The parties' own committees are with their nominee. Spending against a candidate in a primary places a group nowhere, and neither does our reading of its ads: a group with no such filing is listed as not placed. The sponsor table gives the reason for each.
Decide what counts
Not everyone would call every technique a problem. Untick the ones you'd call ordinary persuasion and the count updates.
45% of the 232 ads here use at least one of the techniques ticked below (105 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 36% of ads.
The words doing the work
The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.
corruptionin 17 ads· e.g. “clear out the corruption”, “chaos and corruption”
illegalin 13 ads· e.g. “illegals”, “amnesty for illegals”
clearin 12 ads· e.g. “clear out the corruption”
trump liedin 12 ads· e.g. “Trump lied”
extremein 10 ads· e.g. “too extreme for Kansas”, “EXTREME”
liberalin 8 ads· e.g. “too liberal for Kansas”, “lies from Liberal Adam Hamilton”
radicalin 8 ads· e.g. “BLM radicals”, “radicals”
amnestyin 5 ads· e.g. “amnesty for illegals”, “Amnesty for illegals”
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
PEOPLE OVER POLITICS ACTION FUND— $14.7M opposing Marshall
· 17 ads on this pageWINSENATE— $14.1M opposing Marshall
· 6 ads on this pageLargest donors:
SMP $4.1M (100%) (its largest donors: MAJORITY FORWARD $61.0M, an organization; Fred Eychaner $9.0M; DEMOCRACY PAC $9.0M)LOWER COSTS NOW— $6.0M opposing MarshallGOVERNMENT THAT WORKS PAC— $2.9M opposing Marshall
· 6 ads on this pageLargest donors:
RESPONSIVE GOVERNMENT ACTION $7.0M (31%) (an organization: its own funders aren't reported to the FEC); AB PAC $3.5M (16%); CIVITECH, PBC $3.0M (13%) (an organization: its own funders aren't reported to the FEC); CONTOURS, INC. $2.9M (13%) (an organization: its own funders aren't reported to the FEC); YOUR COMMUNITY PAC $600K (3%)NEW DEAL FOR ALL, INC.— $2.8M opposing Marshalland 18 more
$19.2M through 2026-10-14individuals $16.5M · PACs $246K · party $600 · candidate's own money, incl. loans $50K · from the candidate's other committees $2.3M · cash on hand $2.9M
Outside spending
$31.7M opposing Hamilton · $12.0M supporting Hamilton· latest reported 2026-11-03
Largest outside spenders
SLF PAC— $16.5M opposing Hamilton
· 13 ads on this pageLargest donors:
ONE NATION $70.7M (28%) (an organization: its own funders aren't reported to the FEC); Miriam Adelson $30.0M (12%), Adelson Drug Clinic, Physician; Stephen A Schwarzman $17.0M (7%), Blackstone, Chairman & CEO; Paul Elliott Singer $14.5M (6%), EMC, President; Elon Musk $10.0M (4%), Space Exploration Technologies Corp., CEOLOWER COSTS NOW— $5.1M supporting HamiltonGOVERNMENT THAT WORKS PAC— $4.0M supporting Hamilton
· 6 ads on this pageLargest donors:
RESPONSIVE GOVERNMENT ACTION $7.0M (31%) (an organization: its own funders aren't reported to the FEC); AB PAC $3.5M (16%); CIVITECH, PBC $3.0M (13%) (an organization: its own funders aren't reported to the FEC); CONTOURS, INC. $2.9M (13%) (an organization: its own funders aren't reported to the FEC); YOUR COMMUNITY PAC $600K (3%)MAIN STREET FUND— $3.8M opposing HamiltonCLUB FOR GROWTH ACTION— $2.5M opposing HamiltonLargest donors:
Jeff Yass $16.5M (34%), SIG, Managing Director; RESTORATION OF AMERICA PAC $15.0M (30%); MARSHA FOR SENATE $4.8M (10%); RESTORATION OF AMERICA PAC $2.5M (5%); RESTORATION OF AMERICA PAC $2.5M (5%) (its largest donors: Richard E Uihlein $57.7M, Uline; RESTORATION OF AMERICA $1.7M, an organization; AMERICAN LEADERSHIP PAC $1.0M)and 18 more
Bundled through PACs
none reported · FEC bulk data of 2026-11-01
36 PACs gave directly — alphabetical; the legal limit is $5,000 per election
ADVANCING DEMOCRACY AND MOBILIZATION PAC $5,000
ALL FOR OUR COUNTRY LEADERSHIP PAC $5,000
AMERICAN ASSOCIATION FOR JUSTICE POLITICAL ACTION COMMITTEE (AAJ PAC) $5,000
AMERICAN FEDERATION OF GOVT. EMPL. POLITICAL ACTION COMMITTEE $5,000
AMERICAN MOBILIZATION PAC $5,000
BLUE HEN FEDERAL PAC $10K
BLUE WAVE PROJECT $5,000
CARPENTERS LEGISLATIVE IMPROVEMENT COMMITTEE UNITED BROTHERHOOD OF CARPENTERS AND JOINERS $5,000
COMMON GROUND PAC $10K
ENGINEERS POLITICAL EDUCATION COMMITTEE (EPEC)/INTERNATIONAL UNION OF OPERATING ENGINEERS $5,000
232 ads, newest first. Video transcripts are shown as the model read them, without caption cues like [music].
ADAM HAMILTON: WRONG FOR KANSAS
Paid for by Senate Leadership Fundvideo · 0:30from 2026-10-28
Adam Hamilton, just the facts. Hamilton's a woke liberal who supports amnesty for illegals, biological men in girls sports, and promoted the idea all white people are racist. It's all documented.
A vote for Hamilton is a vote to give Democrats control of the US Senate. Higher taxes, open borders, and Green New Deal policies targeting Kansas farmers. Hamilton wins.
The far left takes control. Adam Hamilton, too liberal, wrong for Kansas. SLF pack is responsible for the content of this advertising.
Name Calling: Labels the person with the derogatory political tag 'woke liberal' to discredit him rather than address arguments.
Loaded Language: Uses the charged term 'illegals' and a loaded framing of 'biological men in girls sports' to provoke emotional reaction.
Card Stacking: Asserts the one-sided claims are 'all documented' without presenting evidence, lending false credibility to a selective, unverified portrayal.
Appeal to Fear: Lists alarming policy outcomes as threats to a specific group (Kansas farmers) to provoke anxiety about the consequences of a vote. Flagged: “Higher taxes, open borders, and Green New Deal policies targeting Kansas farmers”.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
IF ADAM HAMILTON WINS, KANSAS LOSES
Paid for by Senate Leadership Fundvideo · 0:30from 2026-10-28
Before you vote, think about this. A vote for Adam Hamilton is a vote for the Democrats to control the US Senate. If Adam Hamilton wins, they win.
The far-left politicians, they will be in charge and set the agenda. Amnesty for illegals, higher taxes, gun bans, and Green New Deal policies that hurt Kansas farmers. If Adam Hamilton wins, the far-left in Washington get what they want, and we lose.
SLF pack is responsible for the content of this advertising.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Paid for by Government That Works PACfrom 2026-10-274 variantsspend $100–49624,200–31,996 impressions
Vaping got more expensive, and Roger Marshall voted twice to keep the tariffs behind it.
Most vapes sold here are made in China. Tariffs on Chinese goods hit 125% last year.
Marshall voted to keep them in April 2025 and again in October.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Adam Hamilton won. Get what Adam Hamilton says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Paid for by Government That Works PACfrom 2026-10-274 variantsspend $0–3963,300–6,996 impressions
Quit vaping. Not just for your lungs. For your wallet, too.
Most vapes sold here are made in China, and tariffs on them pushed prices up.
In April 2025, Roger Marshall had a chance to end Trump’s tariffs. He voted to keep them. You paid more for vapes and a lot more than vapes. That’s on Roger Marshall.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Hamilton for Kansasfrom 2026-10-26spend $400–4999,000–9,999 impressions
Have you heard the news? Nate Silver is calling Kansas the closest Senate race in the nation!
We’re so close to winning this race and making history.
But here’s the deal: My team just let me know our ActBlue fundraising has stalled. We need to wire money very soon to keep our ads on the air and make sure our get out the vote efforts can reach every part of the state.
We can’t afford to pull back now – so please, can you chip in a donation today to make sure we can win this race?
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid posts that ran in KS and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.
Dr. Rick Allen, Author: not a political advertiser
Paid for by Dr. Rick Allen, Authorfrom 2026-10-103 variantsspend $0–297300–2,997 impressions
🌑 Have Taxpayers Been Paying for Republican Roger Marshall’s Campaign Staff? 🌑
October 10, 2026 · 11:40 am ET
“According to Marshall’s most recent Federal Election Commission records filed in July, no one working for Marshall’s campaign had received a paycheck in the past FIVE YEARS!!️!!️
— a situation that campaign finance experts said was potentially unprecedented in the modern era of politics.” So HOW WERE THEY BEING PAID?????
Campaign experts say the situation raises questions about the line between Marshall’s campaign and his TAXPAYER-FUNDED Senate office.”
“But according to Marshall’s chief of staff, Brent Robertson, the campaign now does have some paid staff, BUT....
🔥he declined to offer evidence
🔥or details,
🔥such as how many people were being paid
🔥or when their employment began.”
[after question were raised, perhaps ❓❓]
WHEN WE APPEAR TO HAVE A PRESIDENT THAT MAY BE ETHICALLY CHALLENGED (look at his long history of run-ins), IT'S EVEN MORE IMPORTANT THAT THOSE WHO HAVE TO PROVIDE CHECKS AND BALANCES AREN'T ALSO IN THE SAME ETHICAL BOAT.
🔷🔷 For proper checks and balances on a chaotic and ethically challenged president, November is the chance to do it by voting D. 🔷🔷
Or, if you can't talk yourself into that, perhaps be LOUD by BEING SILENT and sitting this one out. 🚫
Loaded Language: Emotionally charged descriptors are used to discredit the president rather than cite specific facts. Flagged: “chaotic and ethically challenged president”.
Black-and-White Fallacy: Presents voting for one party as the only way to achieve checks and balances, ignoring other options. Flagged: “do it by voting D”.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in KS; or it ran mostly in KS and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.