Nebraska Senate 2026: the ads, and who's paying for them
Pete Ricketts (REP, incumbent), Ben Sasse (REP), Cindy Burbank (DE), Dan Osborn (IND).
21 ads analyzed, 13 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. 4 official office videos shown separately below.
$113,900–145,201 on all ads, $112,700–142,314 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“the Super PACs and their lies” — Loaded Language, paid for by Osborn for Senate
· the flagged ad with the highest reported spend that shows the most common technique
How Nebraska compares
62% of the ads here use at least one manipulation technique. Too few ads so far to rank against the other races.
super pacsin 3 ads· e.g. “the Super PACs and their lies”
Follow this race
A weekly email when new Nebraska Senate ads come in: how many used manipulation techniques, the words doing the work, and who paid. Nothing in weeks with no new ads. One-click unsubscribe.
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
Pete Ricketts (REP, incumbent)
Raised
$11.2M through 2026-06-30individuals $2.2M · PACs $1.6M · party $62K · candidate's own money, incl. loans $5.3M · from the candidate's other committees $1.9M · cash on hand $6.9M
NEBRASKA VALUES PAC— $2.0M opposing RickettsWORKING CLASS MAJORITY PAC, INC— $1.1M opposing RickettsFELLOWSHIP PAC— $350K supporting RickettsLargest donors:
CANTOR FITZGERALD $10.0M (91%) (an organization: its own funders aren't reported to the FEC); ANCHOR LABS INC $1.0M (9%) (an organization: its own funders aren't reported to the FEC)DEFENDING OUR VALUES PAC— $274K supporting RickettsLargest donors:
PUBLIC FIRST ACTION, INC $4.9M (59%) (an organization: its own funders aren't reported to the FEC); PUBLIC FIRST ACTION $3.0M (36%) (an organization: its own funders aren't reported to the FEC); PUBLIC FIRST $300K (4%); Jan Leike $100K (1%), Anthropic, ResearcherSLF PAC— $157K supporting RickettsLargest donors:
ONE NATION $70.7M (28%) (an organization: its own funders aren't reported to the FEC); Miriam Adelson $30.0M (12%), Adelson Drug Clinic, Physician; Stephen A Schwarzman $17.0M (7%), Blackstone, Chairman & CEO; Paul Elliott Singer $14.5M (6%), EMC, President; Elon Musk $10.0M (4%), Space Exploration Technologies Corp., CEOand 2 more
COMMON DEFENSE ACTION FUND— $286K supporting BurbankLargest donors:
COMMON DEFENSE CIVIC ENGAGMENT $650K (55%) (an organization: its own funders aren't reported to the FEC); CONTOURS INC $450K (38%) (an organization: its own funders aren't reported to the FEC)NEBRASKA DEMOCRATIC PARTY— $136K supporting BurbankLargest donors:
DEMOCRATIC NATIONAL COMMITTEE $505K (48%) (its largest donors: WILLNER, DIETER & DOROTHY $31.5M; HARRIS VICTORY FUND $11.8M; DEMOCRATIC GRASSROOTS VICTORY FUND $6.5M); KERRIGAN, PATTY $243K (23%); DEMOCRATIC GRASSROOTS VICTORY FUND $141K (13%) (its largest donors: Philip R Munger $1.4M, Self-Employed; Fred Eychaner $993K, NOT Employed; TRAFTON, GEOFF $986K)
CORNHUSKER MAJORITY— $2.8M opposing Osborn
· 3 ads on this pageWIN IT BACK PAC— $2.1M opposing OsbornLargest donors:
CLUB FOR GROWTH ACTION $4.5M (40%); Jeff Yass $4.5M (39%), SIG, Managing Director; SCHOOL FREEDOM FUND $1.9M (17%); William H Roj $300K (3%), Retired; Ricky Sandler $100K (1%), Eminence CapitalWORKING CLASS MAJORITY PAC, INC— $1.5M supporting OsbornUNITED FUTURES PAC— $225K supporting OsbornSLF PAC— $100K opposing OsbornLargest donors:
ONE NATION $70.7M (28%) (an organization: its own funders aren't reported to the FEC); Miriam Adelson $30.0M (12%), Adelson Drug Clinic, Physician; Stephen A Schwarzman $17.0M (7%), Blackstone, Chairman & CEO; Paul Elliott Singer $14.5M (6%), EMC, President; Elon Musk $10.0M (4%), Space Exploration Technologies Corp., CEOand 6 more
Showing the 3 ads paid for by CORNHUSKER MAJORITY. Show all 21 ads
Paid for by Cornhusker Majorityfrom 2026-09-252 variantsspend $200–39811,000–16,998 impressions
Nebraska - Follow The Money.
National Democrats poured in $10M to support Democrat Dan Osborn’s campaign, and he’s already said he’d support Democrats in the Senate.
Nebraska voters can connect the dots. Democrat Dan can’t be trusted.
Nebraska - Follow The Money.
National Democrats poured in $10M to support Democrat Dan Osborn’s campaign, and he’s already said he’d support Democrats in the Senate.
Nebraska voters can connect the dots. Democrat Dan can’t be trusted.
Appeal to Prejudice: The phrase implies that Nebraska voters, as a defined in-group, share a common understanding that outsiders or opponents do not — flattering the in-group while implying the subject of the next sentence is untrustworthy — for example: Nebraska voters can connect the dots
Name Calling: Using 'Democrat Dan' as a label rather than his full name is a derogatory framing device designed to reduce him to a partisan label and discredit him without addressing any specific argument — for example: Democrat Dan can't be trusted
Loaded Language: The phrase 'can't be trusted' is an emotionally charged accusation designed to trigger distrust without providing any factual basis — for example: can't be trusted
Paid for by Cornhusker Majorityfrom 2026-09-25spend $200–29910,000–14,999 impressions
“Independent?” Not So Fast.
Democrat Dan Osborn benefited from $10M in financial support from national Democrats, and has said he’d support Democrats in the Senate.
Nebraska Voters: Don’t let Democrat Dan Osborn deceive you.
Name Calling: The sentence uses the label 'Democrat' as a derogatory identifier paired with the accusation of deception, framing party affiliation as a negative trait rather than addressing any specific argument — for example: 'Democrat Dan Osborn'
Appeal to Fear: The warning 'don't let him deceive you' creates anxiety about being misled, implying a threat to voters' judgment without providing specific evidence of deception — for example: 'Don't let Democrat Dan Osborn deceive you'
Loaded Language: The word 'deceive' is emotionally charged, implying deliberate dishonesty and moral failing without substantiation — for example: 'deceive you'
Name Calling
Appeal to Fear
Loaded Language
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Not paid ads. These come from an officeholder's official channel: they are publicly funded and may not contain campaign content, so they are a different kind of speech from the ads above and are not counted with them. We show the same technique analysis; their claims are not checked, because an office's figures are mostly documented by its own press releases.
Ricketts Review 250
Official office video · Senator Pete Rickettsvideo · 1:16from 2026-09-03
Every year, we give you an annual report on the things that I've been working on in Washington D.C. It's called the Ricketts Review. We passed the Rural Workforce Housing Bill to be able to provide more housing.
If you can have more housing, the cost of housing will come down. In the Working Families Tax Cut last year, we were able to avoid a $2,400 tax increase on your average Nebraska family. We were also able to add in no tax on tips, no tax on overtime.
We were able to provide a $6,000 extra bonus that seniors could use to write off on their taxes. The child tax credit was set to go down to $1,000. We took it up to $2,200 and made it permanent.
We increased deduction businesses can take from $150,000 to $500,000 so that they can offer child care. And of course, there's the Trump accounts, which means any baby born between 2025 and 2028 will get $1,000 from the U.S. Treasury.
Parents, grandparents, companies all can put in that to give those young people a head start on their future. So, a lot of really important things that will end up being about $124 billion in benefits to middle and low-income families because of what we did in the Working Families Tax Cut.
no techniques found
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
2026 Nebraska State Fair Recap
Official office video · Senator Pete Rickettsvideo · 1:00from 2026-09-03
We're here at the Nebraska State Fair. It's great to have Secretary Rollins here. It's wonderful because Nebraska is an ag state and it's our number one industry.
So, we're going to talk all things ag today. I'm so happy Senator Ricketts has gotten this organized. We're welcoming Secretary Rollins back to the state Nebraska.
I think she's adopted us by now. So, we're thrilled that she's here. We're going to have a great discussion about how important the ag is to the state in Nebraska.
Listen, there are no two better senators in Washington D.C. No two more patriotic warriors for Nebraska, for freedom, for liberty, and for agriculture. That's what we're going to talk about today.
Nebraska is the number one beef state in the country. If we don't have beef, we don't have freedom. And that's what we're about to go talk about and and continue the conversation.
So, it's a real honor to be here with two of the very, very best. Thank you all so much. you very much for coming.
Thank you.
no techniques found
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
2026 Federal Issues Forum Recap
Official office video · Senator Pete Rickettsvideo · 1:51from 2026-09-03
Welcome to the Nebraska State Fair and our federal issues forum. Nebraska's an ag state. About 20% of our economy is tied to agriculture and about one in four jobs.
We owe it to producers to enact policies promoting certainty and promoting stability. Food security is national security and that's what we work on each and every day. And that's why I'm so pleased to have Secretary Ross here who has helped us so much with the recovery from the wildfire damage and has worked with us on all these different issues that we have in Washington D.C.
The most important people in the room are our producers. We have so much work to do if we're going to reverse the trend of what's happened in this country to our cattle ranchers, to our farmers over the last 30, 40, 50 years. And I think we've made some big progress as we continue to carry out the most pro-farmer, pro-rancher agenda in American history.
It's 20 new trade deals in 19 months. Corn exports this year are up 35%. Dairy exports are going to be up 15% this year.
Ethanol exports, so important to the state of Nebraska, are going to be up 21%. is very focused on all Americans and making the American dream a reality again through affordability and grocery costs, but also understanding that if we don't rebuild the herd, if we don't change the trajectory of American agriculture in this country, we will lose our freedom. great ranchers in Nebraska and we want to expand the size of their herd.
I think some of the announcements you made here are going to be helpful. In the coming days, we will announce even more actions to restore confidence and unlock new opportunities for our ranchers in this country. We have to have a strong agriculture industry and we need to continue to support our farmers and ranchers.
God bless you all and God bless Nebraska.
no techniques found
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Ricketts Tours Wildfire Damage in Western Nebraska
Official office video · Senator Pete Rickettsvideo · 0:52from 2026-08-12
Hi, this is Pete Ricketts. I'm here at Fort Robinson State Park. The reason we're out here is to view the wildfire damage that we've had here recently with the drought.
We've seen a lot of wildfires over a million acres of burn in Nebraska generally. And so, we're going to be taking the next stop to go into Crawford to talk to some of the volunteer firefighters who just who do heroic work protecting the community. Uh these are all volunteers.
They're on a moment's notice, they come out, they be able they're there to help their community members. They just do fantastic work. And so, we're going to hear from them about some of the things that they've been doing and what they need to be able to continue to do their job.
But also just to say thank you to all of our volunteer firefighters who just do just a fantastic job across the state of Nebraska, but in particular here in the western part of the state where we've had these terrible wildfires.
no techniques found
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
What this page is
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in NE; or it ran mostly in NE and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. The check runs once and its result is shown to everyone afterwards. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.
Get notified as this improves — new detection models, the browser
extension, and outlet scorecards. Occasional email, no spam.
Semblen LLC · 5900 Balcones Drive STE 100, Austin, TX 78731 · unsubscribe any time