Maine Senate 2026: the ads, and who's paying for them

Susan Collins (REP, incumbent), Andrea Laflamme (DEM), Carmem Vincent Calabrese (REP), Carmen Vincent Calabrese (REP), Daira Rodriguez (DEM), Dan Kleban (DEM), David Alan Evans (IND), David Costello (DEM), Graham Platner (DEM, withdrew July 10, 2026), Janet Trafton Mills (DEM), Jordan Wood (DEM), Paige Loud (DEM), Phillip Rench (IND), Shenna Bellows (DEM), Tucker Favreau (DEM), Troy Jackson (DEM). 264 ads analyzed, 102 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing. 5 ads from other advertisers shown separately below.

Findings

As of 2026-09-28. Counts are of distinct ads; the same text run many times is one ad.

Ads analyzed
264 (Meta 237, YouTube 27) · started running between 2026-07-21 and 2026-09-27
With at least one technique
102 of 264 (39%)
Most common techniques
Loaded Language · 56 adsGlittering Generalities · 53 adsAppeal to Prejudice · 49 ads
Meta
78 of 237 (33%) flagged · Glittering Generalities (47), Loaded Language (37), Appeal to Prejudice (35)
YouTube
24 of 27 (89%) flagged · Loaded Language (19), Appeal to Prejudice (14), Name Calling (12)
Reported Meta spend
$101,200–207,809 on all ads, $75,500–131,987 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“Working so damn hard and still feeling so damn broke” — Loaded Language, paid for by Troy Jackson for Maine · the flagged ad with the highest reported spend that shows the most common technique

How Maine compares

39% of the ads here use at least one manipulation technique, the lowest of 13 Senate races.

Ads here run a median of 35 words, among the shortest of these races. Across all races, shorter ads are flagged less often.

Decide what counts

Not everyone would call every technique manipulation. Untick the ones you'd call ordinary persuasion and the count updates.

39% of the 264 ads here use at least one of the techniques ticked below (102 ads).

Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 30% of ads.

The words doing the work

The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.

  • billionaire in 11 ads · e.g. “billionaire buddies”, “billionaire pals”
  • agenda in 9 ads · e.g. “authoritarian agenda”, “rubberstamped his agenda”
  • politician in 7 ads · e.g. “dirty politician”, “Just another phony politician”
  • donor in 5 ads · e.g. “corrupt donor”, “corrupt donor bankrolling her campaign”
  • tax in 5 ads · e.g. “tax cuts for the rich”, “massive tax increases”
  • corrupt in 4 ads · e.g. “corrupt donor”, “corrupt donor bankrolling her campaign”
  • damn in 4 ads · e.g. “so damn broke”, “so damn hard”
  • billionaire donor in 3 ads · e.g. “billionaire donors”, “her billionaire donors”

Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Susan Collins (REP, incumbent)

Raised
$16.2M through 2026-06-30 individuals $10.5M · PACs $1.2M · party $62K · from the candidate's other committees $4.3M · cash on hand $11.0M
Outside spending
$9.3M opposing Collins · $4.3M supporting Collins · latest reported 2026-09-25
Largest outside spenders
WINSENATE — $6.6M opposing Collins · 5 ads on this pageLargest donors: SMP $4.1M (100%) (its largest donors: MAJORITY FORWARD $61.0M, an organization; Fred Eychaner $9.0M; DEMOCRACY PAC $9.0M) END CITIZENS UNITED ACTION FUND — $1.0M opposing Collins LEAD MAINE COMMITTEE, INC. — $955K supporting Collins · 2 ads on this pageLargest donors: SENTINEL ACTION FUND $1.7M (100%) STRONGER MAINE — $892K supporting Collins Largest donors: STRONGER AMERICA, INC. $1.4M (53%) (an organization: its own funders aren't reported to the FEC); COMMON SENSE LEADERSHIP FUND $500K (19%) (an organization: its own funders aren't reported to the FEC); CONSERVATIVE AMERICANS PAC $250K (9%); THE SENTINEL ACTION FUND $250K (9%); AMERICAN ADVANCEMENT, INC. $250K (9%) (an organization: its own funders aren't reported to the FEC) PLANNED PARENTHOOD VOTES — $757K opposing Collins Largest donors: Deborah Simon $3.0M (38%), Retired; Mary Quinn Delaney $1.5M (19%), Retired; Denise Sobel $1.2M (16%), Retired; PLANNED PARENTHOOD ACTION FUND, INC. $500K (6%) (an organization: its own funders aren't reported to the FEC); Eileen Laspa $400K (5%), Retired and 19 more
Bundled through PACs
$2.8M through 5 PACs · FEC bulk data of 2026-09-27 AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION COMMITTEE — $2.6M from 1,480 gifts Lobbyist/registrant PAC NORPAC — $107K from 53 gifts REPUBLICAN JEWISH COALITION POLITICAL ACTION COMMITTEE (RJC-PAC) — $54K from 45 gifts Lobbyist/registrant PAC NO LABELS PAC — $21K from 6 gifts NATIONAL ASSOCIATION OF BROADCASTERS POLITICAL ACTION COMMITTEE (NABPAC) — $6,100 from 6 gifts Lobbyist/registrant PAC
247 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • 1890 PAC $10K
  • ABBOTT LABORATORIES EMPLOYEE POLITICAL ACTION COMMITTEE $5,000
  • AECOM PAC $2,500
  • AFLAC POLITICAL ACTION COMMITTEE $2,500
  • AGC POLITICAL ACTION COMMITTEE $10K
  • AIPAC (AMERICAN ISREAL PAC) $8,500
  • AIR LINE PILOTS ASSN INT'L PAC $3,000
  • ALLIED PILOTS ASSOCIATION PAC $4,500
  • AM GENERAL PAC $10K
  • AMERICA'S CREDIT UNION PAC $10K
  • AMERICA'S ELECTRIC COOPERATIVE PAC $1,500
  • AMERICAN ACADEMY OF PEDIATRIC DENTISTRY POLITICAL ACTION COMMITTEE $5,000
  • AMERICAN AIRLINES PAC $10K
  • AMERICAN BAKERS ASSOC. PAC $5,000
  • AMERICAN BANKERS ASSOC. PAC $5,000
  • AMERICAN CABLE ASSOCIATION INC. PAC $5,000
  • AMERICAN COLLEGE OF RADIOLOGY ASSOC PAC $5,000
  • AMERICAN COUNCIL OF ENGINEERING CO PAC $5,000
  • AMERICAN COUNCIL OF LIFE INSURERS PAC $7,500
  • AMERICAN DENTAL ASSOCIATION PAC $5,000
  • AMERICAN FOREST AND PAPER ASSOCIATION PAC $2,500
  • AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS PAC AICPA $2,500
  • AMERICAN INVESTMENT COUNCIL PAC $5,000
  • AMERICAN MARITIME OFFICERS VOLUNTARY PAC $2,500
  • AMERICAN NURSES ASSOCIATION PAC $5,000
  • AMERICAN RHEINMETALL DEFENSE INC. PAC $10K
  • AMERICAN SOCIETY OF ANESTHESIOLOGISTS POLITICAL ACTION COMMITTEE $1,000
  • AMERICAN UNITY PAC $10K
  • AMERICAN VETERINARY MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE $2,500
  • AMERICANS FOR GROWTH AND PROSPERITY $1,000
  • ANDURIL INDUSTRIES INC. PAC $1,000
  • ASCO ASSOCIATION PAC $1,500
  • ASSOC OF FUNDRAISING PROFESSIONALS PAC $750
  • ASURION PAC $2,500
  • AUSTAL USA LLC PAC $1,000
  • BADLANDS PAC $10K
  • BAE SYSTEMS USA PAC $10K
  • BAKER DONELSON PAC $1,000
  • BANK OF AMERICA CORP FEDERAL PAC $2,500
  • BEST AT BRINGING ENTREPRENEURIAL RESULTS NEVER IMAGINED PAC $10K
  • BHFS-E, PC PAC BROWNSTEIN HYATT FARBER SCHRECK POLITICAL ACTION COMMITTEE $2,500
  • BIG SKY OPPORTUNITY PAC $10K
  • BLUE CROSS AND BLUE SHIELD ASSN. PAC $1,500
  • BLUE ORIGIN LLC PAC $3,500
  • BREAD FINANCIAL HOLDINGS PAC $5,000
  • BUILD PAC $5,000
  • BUILDING A NATIONAL KNOWLEDGEABLE SECURITY PAC $10K
  • BUILDING AMERICA'S REPUBLICAN REPRESENTATION PAC $5,000
  • BUILDING RENEWAL IN AMERICA NOW PAC $1,000
  • BUILDING UP DEMOCRACY'S DREAM $10K
  • CAPITAL ONE ASSOCIATES POLITICAL FUND $1,000
  • CARGILL INC. PAC $2,000
  • CENTENE CORPORATION PAC $1,000
  • CHEROKEE NATION $7,000
  • CHEVRON EMPLOYEES PAC $3,500
  • CHS/COMMUNITY HEALTH SYSTEMS INC. PAC $5,000
  • CISCO SYSTEMS E-PAC $3,500
  • CITIZENS FOR PROSPERITY IN AMERICA TODAY PAC $5,000
  • COMMERCE BANCSHARES INC PAC $2,500
  • COMMON SENSE FOR AMERICA PAC $10K
  • CONSERVATIVE OPPORTUNITY LEADERSHIP & ENTERPRISE PAC $5,000
  • CONSTELLATION ENERGY PAC $1,000
  • COX ENTERPRISES, INC. PAC $2,500
  • CRH AMERICA, INC. PAC $7,500
  • CROWELL & MORING LLP PAC $1,500
  • CSX CORPORATION GOOD GOVT FUND $5,000
  • DAKOTA PAC $10K
  • DELOITTE FEDERAL PAC $10K
  • DENALI LEADERSHIP PAC $10K
  • DENTONS US LLP PAC $8,500
  • DUNKIN' BRANDS, INC. POLITICAL ACTION COMMITTEE $5,000
  • E-PAC $10K
  • ELANCO US INC. PAC $1,000
  • EMD SERONO INC PAC $2,500
  • EMPLOYEES OF RTX CORP PAC $5,500
  • ENERGY MARKETERS OF AMERICA SMALL BUSINESS COMMITTEE PAC $5,000
  • ENTERPRISE HOLDINGS, INC. PAC $8,500
  • EUREKA POLITICAL ACTION COMMITTEE $10K
  • EXXON MOBIL CORPORATION POLITICAL ACTION COMMITTEE (EXXONMOBIL PAC) $2,500
  • FARM CREDIT PAC $5,000
  • FC COMPASSUS LLC, PAC $2,500
  • FEDERATION OF AMERICAN HOSPITALS PAC $1,000
  • FIGHTING FOR MISSOURI PAC $5,000
  • FINSECA PAC $5,000
  • FIRST FIVE ACTION FUND $1,000
  • FIRST NATIONAL BANK CORP PAC $1,000
  • FORD MOTOR COMPANY CIVIC ACTION FUND $2,500
  • FOX PAC $5,000
  • FREE STATE PAC $5,000
  • FUND FOR AMERICA'S FUTURE PAC $10K
  • GE AEROSPACE PAC $5,000
  • GE HEALTHCARE TECHNOLOGIES INC. PAC $3,000
  • GENERAL MOTORS COMPANY POLITICAL ACTION COMMITTEE (GM PAC) $10K
  • GENIE ENERGY POLITICAL ACTION COMMITTEE $6,000
  • GILEAD SCIENCES INC. HEALTHCARE POLICY PAC $2,500
  • GOLDMAN SACHS GROUP INC. PAC $5,000
  • GOOGLE NET PAC $2,500
  • GRAND CANYON STATE CAUCUS $5,000
  • GUIDEWELL PAC $5,000
  • HCA GOOD GOVERNMENT FUND $5,000
  • HEALTH CARE SERVICE CORPORATION EMPLOYEES' POLITICAL ACTION COMMITTEE $3,500
  • HEARTLAND VALUES PAC $10K
  • HOLLAND & KNIGHT COMMITTEE FOR EFFECTIVE GOVERNMENT $6,000
  • IDT CORP PAC $10K
  • IHEARTMEDIA, INC. PAC $3,000
  • IHG SIX CONTINENTS HOTELS INC. PAC $1,000
  • INDEPENDENCE BLUE CROSS PAC $1,000
  • INFORMATION TECHNOLOGY INDUSTRY COUNCIL POLITICAL ACTION COMMITTEE (ITI PAC) $1,500
  • INTERNATIONAL DAIRY FOODS ASSOC PAC $2,500
  • INTERNATIONAL FOODSERVICE DIST ASSOC PAC $1,000
  • INTERNATIONAL FRANCHISE ASSOCIATION FRANCHISING PAC INC. $2,000
  • INTERNATIONAL PAPER PAC $10K
  • IPSEN BIOPHARMACEUTICALS EE PAC $2,500
  • JACKSON HOLDINGS LLC SSF $2,500
  • JOBS OPPORTUNITY NOW -- JON PAC $13K
  • JOBS, FREEDOM AND SECURITY PAC $10K
  • JOBS, OPPORTUNITY AND NEW IDEAS PAC $10K
  • JOHNSON & JOHNSON PAC $2,500
  • KING & SPALDING NON PARTISAN COMMITTEE FOR GOOD GOVERNMENT $2,500
  • KOCH, INC. PAC $5,000
  • KRATOS PAC $2,500
  • L3HARRIS TECHNOLOGIES INC PAC $4,500
  • LANKPAC $5,000
  • LEAD ENCOURAGE ELECT PAC $5,000
  • LET'S GET TO WORK PAC $10K
  • LIFEPOINT HEALTH PAC $5,000
  • LOCKHEED MARTIN PAC $6,000
  • LOCKTON INC PAC $3,700
  • LOG CABIN REPUBLICANS PAC $10K
  • M/I HOMES PAC $2,500
  • MAINTAINING ALL REPUBLICANS IN OFFICE $5,000
  • MAKING INVESTMENTS TOWARD CONSERVATIVE HEROES PAC $5,000
  • MANAGED FUNDS ASSOCIATION PAC $5,000
  • MANAGEMENT & TRAINING CORP PAC $3,000
  • MARSHA PAC $10K
  • MASSACHUSETTS BIOTECHNOLOGY COUNCIL FEDERAL PAC $3,500
  • MEDICAL PROFESSIONAL LIABILITY ASSOCIATION PAC (MPL PAC) $1,000
  • MEDTRONIC INC PAC $3,000
  • MERCK PAC $2,500
  • META PLATFORMS INC. PAC $2,500
  • MICHIGAN'S RESURGENCE PAC $10K
  • MICROSOFT CORP STAKEHOLDERS VOL PAC $5,000
  • MORTGAGE BANKERS ASSOCIATION PAC $10K
  • MOTOROLA PAC $2,500
  • MTSI PAC $5,000
  • MVL PAC $10K
  • NATIONAL ALLIANCE OF FOREST OWNERS PAC $10K
  • NATIONAL ASSOC OF BROADCASTERS PAC (NABPAC) $10K
  • NATIONAL ASSOC OF CONVENIENCE STORES PAC $9,000
  • NATIONAL ASSOC OF MUTUAL INSURANCE COMPANIES PAC $2,500
  • NATIONAL ASSOC. OF INSURANCE AND FINANCIAL ADVISORS PAC $5,000
  • NATIONAL ASSOC. OF REALTORS PAC $5,000
  • NATIONAL ASSOC. OF SOCIAL WORKERS PAC $1,000
  • NATIONAL ASSOCIATION OF REAL ESTATE INVESTMENT TRUSTS PAC $3,000
  • NATIONAL AUTOMOBILE DEALERS ASSOC PAC $5,000
  • NATIONAL BEER WHOLESALERS ASSOC. PAC $5,000
  • NATIONAL CONCRETE MASONRY ASSOC. PAC $2,500
  • NATIONAL FISHERIES INSTITUTE PAC (FISH PAC) $9,000
  • NATIONAL GROCERS ASSOCIATION GROCERS PAC $1,000
  • NATIONAL LIMOUSINE ASSOC PAC $1,000
  • NATIONAL MARINE MANF ASSOC BOAT PAC $5,000
  • NATIONAL POSTAL MAIL HANDLERS PAC $1,500
  • NATIONAL RURAL LETTER CARRIERS ASSOC PAC $5,000
  • NATIONAL VICTORY ACTION FUND $4,500
  • NATSO PAC $5,000
  • NEBRASKA SANDHILLS PAC $10K
  • NFIB FEDERAL PAC $2,500
  • NOR PAC $5,000
  • OORAH! PAC $10K
  • ORAL AND MAXILLOFACIAL SURGERY PAC $2,000
  • OTSUKA AMERICA PHARMACEUTICAL INC. PAC $1,000
  • PACIFIC LIFE INSURANCE COMPANY POLITICAL ACTION COMMITTEE $5,000
  • PENNSYLVANIA HONOR PAC $10K
  • PERATON PAC $1,000
  • PHARMACEUTICAL RESEARCH AND MANUFACTURERS OF AMERICA BETTER GOVT. COMMITTEE $2,500
  • PHYSICAL THERAPY PAC $4,000
  • PITNEY BOWES INC. PAC $2,000
  • PORTPAC $5,000
  • PRICEWATERHOUSECOOPERS PAC $10K
  • PRINCIPAL LIFE INSURANCE COMPANY POLITICAL ACTION COMMITTEE $1,000
  • PROCTER & GAMBLE CO. GOOD GOVT COMM. $3,500
  • PROJECT WEST PAC $5,000
  • PROSPERITY ACTION INC. PAC $1,500
  • PUBLIX SUPER MARKET ASSOC PAC $5,000
  • REPUBLICAN MAIN STREET PARTNERSHIP PAC $10K
  • REPUBLICAN MAJORITY FUND $10K
  • RESPONSIBILITY AND FREEDOM WORK PAC $10K
  • ROMNEY FOR UTAH $4,000
  • RWE CLEAN ENERGY SERVICES, LLC PAC $1,000
  • S.C. JOHNSON & SON INC PAC $3,000
  • SANOFI US SERVICES INC. EES PAC $5,000
  • SCHWAN PAC $1,000
  • SEAL PAC $5,000
  • SEASONAL EMPLOYER PAC $5,000
  • SENATE EAGLE PAC $10K
  • SEND IN THE SEAL PAC $10K
  • SHAKOPEE MDEWAKANTON SIOUX COMMUNITY $3,000
  • SHIELD AI PAC $2,000
  • SMURFIT WESTROCK PAC $1,000
  • SQUIRE PATTON BOGGS PAC $2,500
  • STAND FOR AMERICA PAC $5,000
  • STEER PAC $10K
  • STRONG COUNTRY FOR TODAY AND TOMORROW $5,000
  • SYLVAMO CORP. PAC $2,500
  • TENABLE INC. PAC $5,000
  • TEXAS INSTRUMENTS INCORPORATED PAC $2,000
  • TEXTRON INC. PAC $5,000
  • THE BOEING COMPANY POLITICAL ACTION COMMITTEE $8,000
  • THE CHICKASAW NATION $2,500
  • THE COMMITTEE TO ELECT SUSAN AUSTIN $500
  • THE HAWKEYE PAC $5,000
  • THE HOME DEPOT INC. PAC $5,000
  • THE J. M. SMUCKER COMPANY PAC $3,500
  • THE LOOSE GROUP PAC $5,000
  • THE REAL ESTATE ROUNDTABLE PAC $5,000
  • THE SOCIETY OF THORACIC SURGEONS PAC $1,000
  • THE TIMKEN COMPANY GOOD GOVT FUND $1,000
  • THOMPAC $10K
  • THOMPSON COBURN POLITICAL ACTION COMMITTEE $2,500
  • TOMORROW IS MEANINGFUL PAC $10K
  • TORCH TECHNOLOGIES INC. PAC $5,000
  • TRUIST FINANCIAL CORPORATION FEDERAL PAC $5,000
  • UNION PACIFIC FUND FOR EFFECTIVE GOVT $5,000
  • UNITE AMERICA PAC $2,500
  • UNITED AIRLINES PAC $6,000
  • UNITED FRESH PRODUCE ASSOC MULTI CANDIDATE COMMITTEE $2,500
  • UNITED MOTORCOACH ASSOCIATION PAC $1,000
  • UNITED STATES CELLULAR CORP PAC $5,000
  • UNIVERSAL MUSIC GROUP PAC $3,500
  • UPSPAC $5,000
  • USAA EMPLOYEE PAC $5,000
  • VALUE IN ELECTING WOMEN POLITICAL ACTION COMMITTEE $5,000
  • VEN-PAC $1,000
  • VERIZON COMMUNICATIONS, INC. PAC $4,500
  • VERTEX PHARMACEUTICALS INC PAC $2,000
  • VISA USA PAC $5,000
  • WALPAC -- WALMART INC. PAC FOR RESPONSIBLE GOV'T $1,500
  • WATERPAC NATIONAL RURAL WATER ASSN. $10K
  • WESTERN ENERGY ALLIANCE PAC $1,000
  • WILD AND WONDERFUL PAC $10K
  • WINE & SPIRITS WHOLESALERS OF AMERICA $2,500
  • WINE INSTITUTE PAC $10K
  • WINNING FOR AMERICA PAC $5,000
  • WINNING STRATEGIES WASHINGTON PAC $1,000
  • WONDER WOMEN PAC $5,100
  • WOOLPERT, INC. PAC $3,500
  • ZENECA PAC $1,000

All filings at the FEC ↗

Andrea Laflamme (DEM)

Raised
$16K through 2026-06-30 individuals $14K · PACs $0 · candidate's own money, incl. loans $1,750 · cash on hand $10K
Outside spending
none reported
Bundled through PACs
none reported · FEC bulk data of 2026-09-27

All filings at the FEC ↗

Carmem Vincent Calabrese (REP)

Raised
$18K through 2025-09-30 individuals $18K · PACs $0 · cash on hand $-3,500
Outside spending
none reported

All filings at the FEC ↗

Carmen Vincent Calabrese (REP)

Raised
$18K through 2025-09-30 individuals $18K · PACs $0 · cash on hand $-3,500
Outside spending
none reported
Bundled through PACs
none reported · FEC bulk data of 2026-09-27

All filings at the FEC ↗

Daira Rodriguez (DEM)

Raised
$243K through 2025-12-31 individuals $30K · PACs $0 · candidate's own money, incl. loans $213K · cash on hand $0
Outside spending
none reported
Bundled through PACs
none reported · FEC bulk data of 2026-09-27

All filings at the FEC ↗

Dan Kleban (DEM)

Raised
$459K through 2026-06-30 individuals $244K · PACs $0 · candidate's own money, incl. loans $215K · cash on hand $86
Outside spending
none reported
Bundled through PACs
none reported · FEC bulk data of 2026-09-27

All filings at the FEC ↗

David Alan Evans (IND)

Raised
$6,437 through 2025-12-31 individuals $6,437 · PACs $0 · cash on hand $0
Outside spending
none reported
Bundled through PACs
none reported · FEC bulk data of 2026-09-27

All filings at the FEC ↗

David Costello (DEM)

Raised
$154K through 2026-08-26 individuals $39K · PACs $0 · candidate's own money, incl. loans $115K · cash on hand $0
Outside spending
none reported
Bundled through PACs
none reported · FEC bulk data of 2026-09-27

All filings at the FEC ↗

Graham Platner (DEM, withdrew July 10, 2026)

Raised
$21.1M through 2026-06-30 individuals $20.7M · PACs $272K · party $63K · cash on hand $1.8M
Outside spending
$11.1M opposing Platner · $423K supporting Platner · latest reported 2026-07-09
Largest outside spenders
PINE TREE RESULTS PAC — $10.7M opposing Platner Largest donors: STRONGER AMERICA, INC. $3.0M (15%) (an organization: its own funders aren't reported to the FEC); Kenneth C Griffin $2.5M (12%), Citadel, CEO; Stephen Schwarzman $2.0M (10%), Blackstone, CEO/Chairman; LEXINGTON FUND $1.2M (6%) (an organization: its own funders aren't reported to the FEC); J Christopher Reyes $1.0M (5%), Reyes Holdings LLC, Executive SLF PAC — $250K opposing Platner · 19 ads on this pageLargest donors: ONE NATION $70.7M (28%) (an organization: its own funders aren't reported to the FEC); Miriam Adelson $30.0M (12%), Adelson Drug Clinic, Physician; Stephen A Schwarzman $17.0M (7%), Blackstone, Chairman & CEO; Paul Elliott Singer $14.5M (6%), EMC, President; Elon Musk $10.0M (4%), Space Exploration Technologies Corp., CEO COMMON DEFENSE ACTION FUND — $219K supporting Platner Largest donors: COMMON DEFENSE CIVIC ENGAGMENT $650K (55%) (an organization: its own funders aren't reported to the FEC); CONTOURS INC $450K (38%) (an organization: its own funders aren't reported to the FEC) LEAD MAINE COMMITTEE, INC. — $116K opposing Platner · 2 ads on this pageLargest donors: SENTINEL ACTION FUND $1.7M (100%) MAINE PEOPLE — $96K supporting Platner and 10 more
Bundled through PACs
$8,403 through 2 PACs · FEC bulk data of 2026-09-27 A NEW POLICY PAC — $7,903 from 6 gifts SWING LEFT — $500 from 1 gift
50 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • ADVANCING DEMOCRACY AND MOBILIZATION PAC $10K
  • AMERICAN ASSOCIATION FOR JUSTICE POLITICAL ACTION COMMITTEE (AAJ PAC) $10K
  • AMERICAN COMMITTEE FOR MIDDLE EAST RIGHTS - MIDDLE EAST RIGHTS & INTEGRITY PAC (ACMER MERIT PAC) $1,000
  • AMERICAN MOBILIZATION PAC $5,000
  • BLUE WAVE PROJECT $10K
  • CARPENTERS LEGISLATIVE IMPROVEMENT COMMITTEE UNITED BROTHERHOOD OF CARPENTERS AND JOINERS $5,000
  • COMMON DEFENSE ACTION FUND $1,000
  • CROSSPARTISAN PAC I $10K
  • DEMOCRACY SUMMER LEADERSHIP PAC $5,000
  • END CITIZENS UNITED $2,500
  • ENGINEERS POLITICAL EDUCATION COMMITTEE (EPEC)/INTERNATIONAL UNION OF OPERATING ENGINEERS $5,000
  • HAWAII PAC $10K
  • HEARTLAND PATRIOTS $5,000
  • INT'L ASSOCIATION OF BRIDGE, STRUCTURAL, ORNAMENTAL AND REINFORCING IRON WORKERS (IPAL) $2,500
  • INTERNATIONAL ASSOCIATION OF SHEET METAL, AIR, RAIL AND TRANSPORTATION WORKERS POLITICAL ACTION LEAGUE $5,000
  • INTERNATIONAL BROTHERHOOD OF ELECTRICAL WORKERS POLITICAL ACTION COMMITTEE $10K
  • INTERNATIONAL FEDERATION OF PROFESSIONAL AND TECHNICAL ENGINEERS LEGISLATIVE EDUCATION ACTION PROGRAM-POLITICAL ACTION COMMITTEE $2,000
  • INTERNATIONAL UNION OF BRICKLAYERS AND ALLIED CRAFTWORKERS $5,000
  • INTERNATIONAL UNION OF BRICKLAYERS AND ALLIED CRAFTWORKERS $5,000
  • INTERNATIONAL UNION OF PAINTERS AND ALLIED TRADES POLITICAL ACTION TOGETHER POLITICAL COMMITTEE $5,000
  • LABORERS' INTERNATIONAL UNION OF NORTH AMERICA (LIUNA) PAC $5,000
  • LEADERS WE DESERVE $5,000
  • LEAGUE OF CONSERVATION VOTERS ACTION FUND $4,925
  • LEAGUE OF LABOR VOTERS $1,000
  • LOBO PAC $10K
  • MACHINISTS NON PARTISAN POLITICAL LEAGUE OF THE INTERNATIONAL ASSOCIATION OF MACHINISTS & AEROSPACE WORKERS $5,000
  • MARCH ON PAC $5,000
  • MEDICARE FOR ALL PAC (MAPAC) $5,000
  • MIDWEST VALUES PAC $5,000
  • NATIONAL ELEVATOR CONSTRUCTORS PAC/ INTN'L UNION OF ELEVATOR CONSTRUCTORS (NEC PAC) $5,000
  • NATIONAL NURSES UNITED $5,000
  • NORTH AMERICA'S BUILDING TRADES UNIONS POLITICAL EDUCATIONAL FUND $3,000
  • NRDC ACTION FUND INC PAC $3,000
  • OCEANS PAC $10K
  • OFF THE SIDELINES PAC $10K
  • OUR FIGHT OUR FUTURE $1,000
  • PEOPLE'S ACTION POWER $2,000
  • PROGRESSIVE TURNOUT PROJECT $10K
  • RISING DEMS $3,500
  • ROOTED IN COMMUNITY LEADERSHIP PAC $5,000
  • SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION) $5,000
  • SIERRA CLUB POLITICAL COMMITTEE $3,000
  • SMART TD PAC $2,500
  • STAND UP FOR WORKERS PAC $5,000
  • SURJ PAC $3,134
  • TURQUOISE PAC $10K
  • UAW - V - CAP (UAW VOLUNTARY COMMUNITY ACTION PROGRAM) 'INT'L UNION UNITED AUTOMOBILE AEROSPACE & AGRICULTURAL IMPLEMENT WORKERS OF AMERICA UAW $5,000
  • VICTORY NOW PAC $10K
  • VOTEVETS $10K
  • YINZER PAC $500

All filings at the FEC ↗

Janet Trafton Mills (DEM)

Raised
$6.1M through 2026-06-30 individuals $5.5M · PACs $141K · from the candidate's other committees $116K · cash on hand $103K
Outside spending
$8,952 supporting Mills · latest reported 2026-06-22
Largest outside spenders
BLUE SHIFT PAC — $5,479 supporting Mills BLUE DEMOCRACY NETWORK — $2,056 supporting Mills DEMOCRATIC FUTURE PAC — $1,417 supporting Mills
Bundled through PACs
$28K through 1 PAC · FEC bulk data of 2026-09-27 EMILYS LIST — $28K from 66 gifts
27 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • ADVANCING DEMOCRACY AND MOBILIZATION PAC $5,000
  • ALL FOR OUR COUNTRY LEADERSHIP PAC $10K
  • AUTO CARE ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
  • DIRIGO PAC $1,000
  • ELECT DEMOCRATIC WOMEN $5,000
  • ELECTING WOMEN BAY AREA PAC $5,228
  • EMILYS LIST $5,000
  • FECTEAU FOR LEADERSHIP PAC $1,000
  • FIGHT LIKE HELL PAC $10K
  • FRIENDS OF MARIA $4,000
  • GRANITE VALUES PAC $10K
  • GREAT LAKES PAC $5,000
  • HOOPS PAC $10K
  • IMPACT $10K
  • IN THIS TOGETHER PAC $5,000
  • JOINT ACTION COMMITTEE FOR POLITICAL AFFAIRS $2,500
  • MODERATE DEMOCRATS PAC $10K
  • OCEANS PAC $5,000
  • OFF THE SIDELINES PAC $10K
  • PAC TO THE FUTURE $1,000
  • PAC TO THE FUTURE $1,000
  • PERIMETER PAC $5,000
  • PLANNED PARENTHOOD ACTION FUND INC PAC $184
  • REPRODUCTIVE FREEDOM FOR ALL PAC $5,000
  • REV UP PAC $5,000
  • SARA GIDEON FOR MAINE $4,000
  • TRI-STATE MAXED-OUT WOMEN $5,000

All filings at the FEC ↗

Jordan Wood (DEM)

Raised
$6.0M through 2026-06-30 individuals $5.5M · PACs $38K · candidate's own money, incl. loans $417K · cash on hand $198K
Outside spending
none reported
Bundled through PACs
$1,650 through 1 PAC · FEC bulk data of 2026-09-27 JSTREETPAC — $1,650 from 7 gifts Lobbyist/registrant PAC
11 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • BLUE VISION $2,500
  • DEFEND THE VOTE $5,000
  • DOING RIGHT - RESULTS ACTION UNITY LEADERSHIP PAC $5,000
  • JUSTICE LEAGUE PAC $1,000
  • KEY TO THE KEYSTONE PAC $1,000
  • LEAGUE OF CONSERVATION VOTERS ACTION FUND $100
  • PROGRESSIVE TURNOUT PROJECT $10K
  • RAM FOR ILLINOIS $2,000
  • REMEDY PAC $1,000
  • TAXPAC $5,000
  • TRUTH TO POWER $5,000

All filings at the FEC ↗

Paige Loud (DEM)

Raised
$61K through 2026-06-30 individuals $24K · PACs $3,500 · candidate's own money, incl. loans $32K · cash on hand $4,756
Outside spending
none reported
Bundled through PACs
none reported · FEC bulk data of 2026-09-27
3 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • FUTURE DEMOCRATS PAC $2,500
  • SCOTT HARRIMAN FOR STATE HOUSE $500
  • THE CENTER FOR FREETHOUGHT EQUALITY PAC $500

All filings at the FEC ↗

Phillip Rench (IND)

Raised
$56K through 2025-12-31 individuals $4,632 · PACs $0 · candidate's own money, incl. loans $50K · cash on hand $8,048
Outside spending
none reported
Bundled through PACs
none reported · FEC bulk data of 2026-09-27

All filings at the FEC ↗

Shenna Bellows (DEM)

Raised
$381K through 2026-08-31 individuals $381K · PACs $0 · cash on hand $136
Outside spending
none reported
Bundled through PACs
none reported · FEC bulk data of 2026-09-27

All filings at the FEC ↗

Tucker Favreau (DEM)

Raised
$14K through 2026-07-12 individuals $4,929 · PACs $0 · candidate's own money, incl. loans $8,670 · cash on hand $7
Outside spending
none reported
Bundled through PACs
none reported · FEC bulk data of 2026-09-27

All filings at the FEC ↗

Troy Jackson (DEM)

Outside spending
$29.1M opposing Jackson · $7.8M supporting Jackson · latest reported 2026-09-25
Largest outside spenders
SLF PAC — $16.0M opposing Jackson · 19 ads on this pageLargest donors: ONE NATION $70.7M (28%) (an organization: its own funders aren't reported to the FEC); Miriam Adelson $30.0M (12%), Adelson Drug Clinic, Physician; Stephen A Schwarzman $17.0M (7%), Blackstone, Chairman & CEO; Paul Elliott Singer $14.5M (6%), EMC, President; Elon Musk $10.0M (4%), Space Exploration Technologies Corp., CEO PINE TREE RESULTS PAC — $9.3M opposing Jackson Largest donors: STRONGER AMERICA, INC. $3.0M (15%) (an organization: its own funders aren't reported to the FEC); Kenneth C Griffin $2.5M (12%), Citadel, CEO; Stephen Schwarzman $2.0M (10%), Blackstone, CEO/Chairman; LEXINGTON FUND $1.2M (6%) (an organization: its own funders aren't reported to the FEC); J Christopher Reyes $1.0M (5%), Reyes Holdings LLC, Executive WINSENATE — $4.5M supporting Jackson · 5 ads on this pageLargest donors: SMP $4.1M (100%) (its largest donors: MAJORITY FORWARD $61.0M, an organization; Fred Eychaner $9.0M; DEMOCRACY PAC $9.0M) THE MAINE STANDARD — $2.3M opposing Jackson GOVERNMENT THAT WORKS PAC — $1.6M supporting Jackson Largest donors: RESPONSIVE GOVERNMENT ACTION $7.0M (31%) (an organization: its own funders aren't reported to the FEC); AB PAC $3.5M (16%); CIVITECH, PBC $3.0M (13%) (an organization: its own funders aren't reported to the FEC); CONTOURS, INC. $2.9M (13%) (an organization: its own funders aren't reported to the FEC); YOUR COMMUNITY PAC $600K (3%) and 15 more

All filings at the FEC ↗

The ads

264 ads, newest first. Video transcripts are shown as the model read them, without caption cues like [music].

Showing the 5 ads paid for by WINSENATE. Show all 264 ads

Paid for by WINSENATEfrom 2026-09-252 variantsspend $100–29821,000–26,998 impressions
Newly revealed records and emails show: the FBI sought to launch a sweeping pay-to-play investigation examining interactions between Susan Collins and a top donor.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

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Paid for by WINSENATEfrom 2026-09-252 variantsspend $300–49840,000–49,998 impressions
New details from an FBI investigation into Susan Collins reveal $150,000 in illegal campaign donations and millions awarded in government contracts. Read more:
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

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Paid for by WINSENATEfrom 2026-09-252 variantsspend $0–1989,000–10,998 impressions
NEW: Susan Collins was investigated by the FBI for steering millions to a corrupt donor, then Donald Trump helped cover it up.

Loaded Language: The word 'corrupt' is emotionally charged and used to characterize the donor without evidentiary context, triggering a negative reaction — for example: labeling someone 'corrupt' before any conviction or finding is established.

Conspiracy Appeal: The phrase 'helped cover it up' implies a hidden, coordinated effort by a powerful figure to conceal wrongdoing, invoking a shadowy conspiracy narrative — for example: suggesting Trump secretly intervened to suppress an FBI investigation.

Card Stacking: The sentence presents serious unverified allegations (cover-up by Trump) alongside the factual-sounding framing of an FBI investigation as if both carry equal evidentiary weight, without noting that the cover-up claim is unverified — for example: juxtaposing 'investigated by the FBI' with 'Trump helped cover it up' as though both are established facts.

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

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Paid for by WINSENATEfrom 2026-09-252 variantsspend $0–19811,000–16,998 impressions
Susan Collins voted to cover up the Epstein Files, even after she knew 14-year-old girls had been raped. Records show the vote came after Epstein’s business partner funneled $3 million to support her campaign.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by WINSENATEfrom 2026-09-252 variantsspend $0–19814,000–19,998 impressions
Susan Collins accepted millions in campaign cash from Jeffrey Epstein associates, then voted to block the release of the Epstein files. She protected predators instead of children.

Card Stacking: The sentence juxtaposes an unverified or misleadingly framed claim ('millions in campaign cash from Jeffrey Epstein associates') with a voting record, presenting them as causally linked without evidence of quid pro quo — implying equivalence between a donation and corruption while omitting context such as whether such donations were legal, routine, or even accurately characterized — for example: 'accepted millions in campaign cash from Jeffrey Epstein associates, then voted to block the release of the Epstein files'

Conspiracy Appeal: The sentence implies a hidden corrupt arrangement between Collins and Epstein associates, suggesting a sinister quid pro quo without providing direct evidence — for example: 'accepted millions in campaign cash from Jeffrey Epstein associates, then voted to block the release of the Epstein files'

Loaded Language: The sentence uses emotionally charged words 'predators' and 'children' to trigger a visceral moral reaction rather than convey factual analysis — for example: 'She protected predators instead of children'

Black-and-White Fallacy: The sentence presents only two options — protecting predators or protecting children — ignoring any other possible motivations or interpretations of Collins's vote — for example: 'She protected predators instead of children'

Appeal to Fear: By invoking the protection of children against predators, the sentence exploits deep parental and societal fears to condemn Collins without substantive argument — for example: 'She protected predators instead of children'

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Other advertisers

Paid posts that ran in ME and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.

The American Independent Foundation: news-style page

Official office video · The American Independent Foundation from 2026-09-172 variantsspend $6,000–7,498600,000–724,998 impressions
Troy Jackson sponsored legislation to lower healthcare costs Troy Jackson sponsored legislation to lower healthcare costs Jackson backed bill to cut healthcare costs Troy Jackson sponsored legislation to lower healthcare costs
no techniques found

View in Meta's Ad Library ↗

Portland Post: news-style page

Official office video · Portland Post from 2026-08-31 to 2026-09-072 variantsspend $0–198200–1,998 impressions
🚨 Sen. Susan Collins (R-ME) is backing a requirement that first-time voters show proof of U.S. citizenship while drawing a clear line against mail-in ballot restrictions she says would burden seniors. Speaking on the campaign trail, Collins said she supports the SAVE Act provision for new registrants, stating: "Only Americans should be voting in American elections." Collins said she opposes a proposed U.S. Postal Service rule that would refuse to deliver absentee ballots in states that have not turned over raw voter rolls to federal authorities, citing concerns about access for Maine's large senior population. She drew a distinction between the two measures, framing the SAVE Act's citizenship check as a one-time, non-burdensome step for first-time registrants only. Collins became the 50th Republican senator to back the SAVE Act (HR 22), which passed the House 218-213 but faces long odds in the Senate, where it needs 60 votes to advance. Maine voters rejected a referendum requiring photo ID at the polls last November by a margin of 64% to 36%, and Gov. Janet Mills said Collins "caved" to President Trump and is "supporting efforts to rig the rules and silence voters." Collins is the only Republican senator seeking re-election in a state carried by then-Vice President Kamala Harris in 2024. Do you think requiring proof of citizenship for first-time voter registration is a reasonable safeguard or an unnecessary barrier? 👇 #SAVEAct #SusanCollins #VoterID #Maine #ElectionIntegrity #Breaking
no techniques found

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Portland Post: news-style page

Official office video · Portland Post from 2026-08-31 to 2026-09-072 variantsspend $0–1982,000–3,998 impressions
🚨 Maine Democratic U.S. Senate nominee Troy Jackson says he wishes Graham Platner had remained in the race, telling interviewers: "I wish things would have continued, it would have been much better." Platner, a veteran and oyster farmer, had won Maine's Democratic primary in June with more than 70% of the vote before formally withdrawing from the race. The Maine Secretary of State's office confirmed receipt of his official notice of withdrawal. Hours after Platner's exit, the Maine Democratic Party held a convention of 601 delegates and selected Jackson, the former Maine Senate President, as their new nominee. Jackson will now face longtime Republican incumbent Sen. Susan Collins in one of the most closely watched Senate races of the fall election. During the primary, Jackson and Platner frequently campaigned together and cross-endorsed each other. What do you think: does Jackson's support for Platner change how you view this race? 👇 #MaineSenate #TroyJackson #GrahamPlatner #SusanCollins #Maine2026 #Breaking
no techniques found

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Portland Post: news-style page

Official office video · Portland Post from 2026-08-31 to 2026-09-072 variantsspend $0–1982,000–3,998 impressions
🚨 Maine Secretary of State Shenna Bellows has acknowledged that noncitizens are likely registered to vote in the state, saying in a recorded interview: "I'm sure there are, in some isolated instances, some noncitizens on the rolls." The comment, made during a YouTube interview with Democratic election lawyer Marc Elias, was highlighted by The Maine Wire amid renewed national scrutiny of voter registration systems. Maine relies on an honor-based system to prevent noncitizens from registering to vote. The disclosure comes as Bellows faces separate federal pressure over voter roll transparency. The Department of Justice sued Maine in September 2025 after Bellows' office refused to provide complete copies of the state's voter registration rolls, and the RNC filed a complaint with Attorney General Pam Bondi alleging violations of the National Voter Registration Act. Campaign finance records also show Bellows paid Marc Elias, the lawyer who conducted the interview, at least $12,000 in campaign expenditures. Bellows is currently running for governor. The Maine Wire previously reported in October 2024 that it identified six noncitizens registered to vote in Maine, five of whom had cast ballots in prior elections. A recent New Jersey disclosure, that a software error erroneously registered 6,600 noncitizens to vote, has amplified scrutiny of state voter roll maintenance nationwide. 👇 What changes, if any, should Maine make to its voter registration verification process? #Maine #ElectionIntegrity #VoterRolls #ShennaLellows #MainePolitics #Breaking
no techniques found

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Portland Post: news-style page

Official office video · Portland Post from 2026-08-31 to 2026-09-072 variantsspend $0–198200–1,998 impressions
🚨 Maine Democratic U.S. Senate nominee Troy Jackson says he supports Medicare for All and has championed the policy for years, describing the health care industry as a "monopoly" that needs to be addressed. Jackson, a former president of the Maine State Senate and Aroostook County native, said he and former Democratic primary winner Graham Platner were closely aligned on policy: "Me and Graham were pretty aligned on our policies. I believe Medicare for all, I've been fighting for that forever." Jackson cited his proximity to Canada and family ties there as personal context for his longstanding support of a universal health care system. Jackson was formally nominated at a state Democratic convention in Bangor on July 25, 2026, after Platner, who had won the June 9 Democratic primary, exited the race. Jackson is now the Democratic nominee challenging longtime Republican incumbent Sen. Susan Collins in one of the most closely watched U.S. Senate races of the fall midterm cycle. What do you think: should Medicare for All be a central issue in the Maine Senate race this fall? 👇 #Maine #TroyJackson #MedicareForAll #MaineSenate #SusanCollins #Breaking
no techniques found

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What this page is

  • An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in ME; or it ran mostly in ME and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
  • Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
  • A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
  • Claims are checked when a reader asks: press "Check this ad's claims" on a card. The check runs once and its result is shown to everyone afterwards. The ten ads with the most money behind them in each race are checked ahead of time.
  • Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
  • Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.

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