Maine Senate 2026: the ads, and who's paying for them
Susan Collins (REP, incumbent), Andrea Laflamme (DEM), Carmem Vincent Calabrese (REP), Carmen Vincent Calabrese (REP), Daira Rodriguez (DEM), Dan Kleban (DEM), David Alan Evans (IND), David Costello (DEM), Graham Platner (DEM, withdrew July 10, 2026), Janet Trafton Mills (DEM), Jordan Wood (DEM), Paige Loud (DEM), Phillip Rench (IND), Shenna Bellows (DEM), Tucker Favreau (DEM), Troy Jackson (DEM).
264 ads analyzed, 102 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. 5 ads from other advertisers shown separately below.
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 30% of ads.
The words doing the work
The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.
billionairein 11 ads· e.g. “billionaire buddies”, “billionaire pals”
agendain 9 ads· e.g. “authoritarian agenda”, “rubberstamped his agenda”
politicianin 7 ads· e.g. “dirty politician”, “Just another phony politician”
donorin 5 ads· e.g. “corrupt donor”, “corrupt donor bankrolling her campaign”
taxin 5 ads· e.g. “tax cuts for the rich”, “massive tax increases”
corruptin 4 ads· e.g. “corrupt donor”, “corrupt donor bankrolling her campaign”
damnin 4 ads· e.g. “so damn broke”, “so damn hard”
billionaire donorin 3 ads· e.g. “billionaire donors”, “her billionaire donors”
Follow this race
A weekly email when new Maine Senate ads come in: how many used manipulation techniques, the words doing the work, and who paid. Nothing in weeks with no new ads. One-click unsubscribe.
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
Susan Collins (REP, incumbent)
Raised
$16.2M through 2026-06-30individuals $10.5M · PACs $1.2M · party $62K · from the candidate's other committees $4.3M · cash on hand $11.0M
WINSENATE— $6.6M opposing Collins
· 5 ads on this pageLargest donors:
SMP $4.1M (100%) (its largest donors: MAJORITY FORWARD $61.0M, an organization; Fred Eychaner $9.0M; DEMOCRACY PAC $9.0M)END CITIZENS UNITED ACTION FUND— $1.0M opposing CollinsLEAD MAINE COMMITTEE, INC.— $955K supporting Collins
· 2 ads on this pageLargest donors:
SENTINEL ACTION FUND $1.7M (100%)STRONGER MAINE— $892K supporting CollinsLargest donors:
STRONGER AMERICA, INC. $1.4M (53%) (an organization: its own funders aren't reported to the FEC); COMMON SENSE LEADERSHIP FUND $500K (19%) (an organization: its own funders aren't reported to the FEC); CONSERVATIVE AMERICANS PAC $250K (9%); THE SENTINEL ACTION FUND $250K (9%); AMERICAN ADVANCEMENT, INC. $250K (9%) (an organization: its own funders aren't reported to the FEC)PLANNED PARENTHOOD VOTES— $757K opposing CollinsLargest donors:
Deborah Simon $3.0M (38%), Retired; Mary Quinn Delaney $1.5M (19%), Retired; Denise Sobel $1.2M (16%), Retired; PLANNED PARENTHOOD ACTION FUND, INC. $500K (6%) (an organization: its own funders aren't reported to the FEC); Eileen Laspa $400K (5%), Retiredand 19 more
PINE TREE RESULTS PAC— $10.7M opposing PlatnerLargest donors:
STRONGER AMERICA, INC. $3.0M (15%) (an organization: its own funders aren't reported to the FEC); Kenneth C Griffin $2.5M (12%), Citadel, CEO; Stephen Schwarzman $2.0M (10%), Blackstone, CEO/Chairman; LEXINGTON FUND $1.2M (6%) (an organization: its own funders aren't reported to the FEC); J Christopher Reyes $1.0M (5%), Reyes Holdings LLC, ExecutiveSLF PAC— $250K opposing Platner
· 19 ads on this pageLargest donors:
ONE NATION $70.7M (28%) (an organization: its own funders aren't reported to the FEC); Miriam Adelson $30.0M (12%), Adelson Drug Clinic, Physician; Stephen A Schwarzman $17.0M (7%), Blackstone, Chairman & CEO; Paul Elliott Singer $14.5M (6%), EMC, President; Elon Musk $10.0M (4%), Space Exploration Technologies Corp., CEOCOMMON DEFENSE ACTION FUND— $219K supporting PlatnerLargest donors:
COMMON DEFENSE CIVIC ENGAGMENT $650K (55%) (an organization: its own funders aren't reported to the FEC); CONTOURS INC $450K (38%) (an organization: its own funders aren't reported to the FEC)LEAD MAINE COMMITTEE, INC.— $116K opposing Platner
· 2 ads on this pageLargest donors:
SENTINEL ACTION FUND $1.7M (100%)MAINE PEOPLE— $96K supporting Platnerand 10 more
Bundled through PACs
$8,403 through 2 PACs · FEC bulk data of 2026-09-27A NEW POLICY PAC— $7,903 from 6 giftsSWING LEFT— $500 from 1 gift
50 PACs gave directly — alphabetical; the legal limit is $5,000 per election
ADVANCING DEMOCRACY AND MOBILIZATION PAC $10K
AMERICAN ASSOCIATION FOR JUSTICE POLITICAL ACTION COMMITTEE (AAJ PAC) $10K
AMERICAN COMMITTEE FOR MIDDLE EAST RIGHTS - MIDDLE EAST RIGHTS & INTEGRITY PAC (ACMER MERIT PAC) $1,000
AMERICAN MOBILIZATION PAC $5,000
BLUE WAVE PROJECT $10K
CARPENTERS LEGISLATIVE IMPROVEMENT COMMITTEE UNITED BROTHERHOOD OF CARPENTERS AND JOINERS $5,000
COMMON DEFENSE ACTION FUND $1,000
CROSSPARTISAN PAC I $10K
DEMOCRACY SUMMER LEADERSHIP PAC $5,000
END CITIZENS UNITED $2,500
ENGINEERS POLITICAL EDUCATION COMMITTEE (EPEC)/INTERNATIONAL UNION OF OPERATING ENGINEERS $5,000
HAWAII PAC $10K
HEARTLAND PATRIOTS $5,000
INT'L ASSOCIATION OF BRIDGE, STRUCTURAL, ORNAMENTAL AND REINFORCING IRON WORKERS (IPAL) $2,500
INTERNATIONAL ASSOCIATION OF SHEET METAL, AIR, RAIL AND TRANSPORTATION WORKERS POLITICAL ACTION LEAGUE $5,000
INTERNATIONAL BROTHERHOOD OF ELECTRICAL WORKERS POLITICAL ACTION COMMITTEE $10K
INTERNATIONAL FEDERATION OF PROFESSIONAL AND TECHNICAL ENGINEERS LEGISLATIVE EDUCATION ACTION PROGRAM-POLITICAL ACTION COMMITTEE $2,000
INTERNATIONAL UNION OF BRICKLAYERS AND ALLIED CRAFTWORKERS $5,000
INTERNATIONAL UNION OF BRICKLAYERS AND ALLIED CRAFTWORKERS $5,000
INTERNATIONAL UNION OF PAINTERS AND ALLIED TRADES POLITICAL ACTION TOGETHER POLITICAL COMMITTEE $5,000
LABORERS' INTERNATIONAL UNION OF NORTH AMERICA (LIUNA) PAC $5,000
LEADERS WE DESERVE $5,000
LEAGUE OF CONSERVATION VOTERS ACTION FUND $4,925
LEAGUE OF LABOR VOTERS $1,000
LOBO PAC $10K
MACHINISTS NON PARTISAN POLITICAL LEAGUE OF THE INTERNATIONAL ASSOCIATION OF MACHINISTS & AEROSPACE WORKERS $5,000
MARCH ON PAC $5,000
MEDICARE FOR ALL PAC (MAPAC) $5,000
MIDWEST VALUES PAC $5,000
NATIONAL ELEVATOR CONSTRUCTORS PAC/ INTN'L UNION OF ELEVATOR CONSTRUCTORS (NEC PAC) $5,000
NATIONAL NURSES UNITED $5,000
NORTH AMERICA'S BUILDING TRADES UNIONS POLITICAL EDUCATIONAL FUND $3,000
NRDC ACTION FUND INC PAC $3,000
OCEANS PAC $10K
OFF THE SIDELINES PAC $10K
OUR FIGHT OUR FUTURE $1,000
PEOPLE'S ACTION POWER $2,000
PROGRESSIVE TURNOUT PROJECT $10K
RISING DEMS $3,500
ROOTED IN COMMUNITY LEADERSHIP PAC $5,000
SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION) $5,000
SIERRA CLUB POLITICAL COMMITTEE $3,000
SMART TD PAC $2,500
STAND UP FOR WORKERS PAC $5,000
SURJ PAC $3,134
TURQUOISE PAC $10K
UAW - V - CAP (UAW VOLUNTARY COMMUNITY ACTION PROGRAM) 'INT'L UNION UNITED AUTOMOBILE AEROSPACE & AGRICULTURAL IMPLEMENT WORKERS OF AMERICA UAW $5,000
$29.1M opposing Jackson · $7.8M supporting Jackson· latest reported 2026-09-25
Largest outside spenders
SLF PAC— $16.0M opposing Jackson
· 19 ads on this pageLargest donors:
ONE NATION $70.7M (28%) (an organization: its own funders aren't reported to the FEC); Miriam Adelson $30.0M (12%), Adelson Drug Clinic, Physician; Stephen A Schwarzman $17.0M (7%), Blackstone, Chairman & CEO; Paul Elliott Singer $14.5M (6%), EMC, President; Elon Musk $10.0M (4%), Space Exploration Technologies Corp., CEOPINE TREE RESULTS PAC— $9.3M opposing JacksonLargest donors:
STRONGER AMERICA, INC. $3.0M (15%) (an organization: its own funders aren't reported to the FEC); Kenneth C Griffin $2.5M (12%), Citadel, CEO; Stephen Schwarzman $2.0M (10%), Blackstone, CEO/Chairman; LEXINGTON FUND $1.2M (6%) (an organization: its own funders aren't reported to the FEC); J Christopher Reyes $1.0M (5%), Reyes Holdings LLC, ExecutiveWINSENATE— $4.5M supporting Jackson
· 5 ads on this pageLargest donors:
SMP $4.1M (100%) (its largest donors: MAJORITY FORWARD $61.0M, an organization; Fred Eychaner $9.0M; DEMOCRACY PAC $9.0M)THE MAINE STANDARD— $2.3M opposing JacksonGOVERNMENT THAT WORKS PAC— $1.6M supporting JacksonLargest donors:
RESPONSIVE GOVERNMENT ACTION $7.0M (31%) (an organization: its own funders aren't reported to the FEC); AB PAC $3.5M (16%); CIVITECH, PBC $3.0M (13%) (an organization: its own funders aren't reported to the FEC); CONTOURS, INC. $2.9M (13%) (an organization: its own funders aren't reported to the FEC); YOUR COMMUNITY PAC $600K (3%)and 15 more
Paid for by WINSENATEfrom 2026-09-252 variantsspend $100–29821,000–26,998 impressions
Newly revealed records and emails show: the FBI sought to launch a sweeping pay-to-play investigation examining interactions between Susan Collins and a top donor.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by WINSENATEfrom 2026-09-252 variantsspend $300–49840,000–49,998 impressions
New details from an FBI investigation into Susan Collins reveal $150,000 in illegal campaign donations and millions awarded in government contracts. Read more:
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Loaded Language: The word 'corrupt' is emotionally charged and used to characterize the donor without evidentiary context, triggering a negative reaction — for example: labeling someone 'corrupt' before any conviction or finding is established.
Conspiracy Appeal: The phrase 'helped cover it up' implies a hidden, coordinated effort by a powerful figure to conceal wrongdoing, invoking a shadowy conspiracy narrative — for example: suggesting Trump secretly intervened to suppress an FBI investigation.
Card Stacking: The sentence presents serious unverified allegations (cover-up by Trump) alongside the factual-sounding framing of an FBI investigation as if both carry equal evidentiary weight, without noting that the cover-up claim is unverified — for example: juxtaposing 'investigated by the FBI' with 'Trump helped cover it up' as though both are established facts.
Loaded Language
Conspiracy Appeal
Card Stacking
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by WINSENATEfrom 2026-09-252 variantsspend $0–19811,000–16,998 impressions
Susan Collins voted to cover up the Epstein Files, even after she knew 14-year-old girls had been raped. Records show the vote came after Epstein’s business partner funneled $3 million to support her campaign.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by WINSENATEfrom 2026-09-252 variantsspend $0–19814,000–19,998 impressions
Susan Collins accepted millions in campaign cash from Jeffrey Epstein associates, then voted to block the release of the Epstein files. She protected predators instead of children.
Card Stacking: The sentence juxtaposes an unverified or misleadingly framed claim ('millions in campaign cash from Jeffrey Epstein associates') with a voting record, presenting them as causally linked without evidence of quid pro quo — implying equivalence between a donation and corruption while omitting context such as whether such donations were legal, routine, or even accurately characterized — for example: 'accepted millions in campaign cash from Jeffrey Epstein associates, then voted to block the release of the Epstein files'
Conspiracy Appeal: The sentence implies a hidden corrupt arrangement between Collins and Epstein associates, suggesting a sinister quid pro quo without providing direct evidence — for example: 'accepted millions in campaign cash from Jeffrey Epstein associates, then voted to block the release of the Epstein files'
Loaded Language: The sentence uses emotionally charged words 'predators' and 'children' to trigger a visceral moral reaction rather than convey factual analysis — for example: 'She protected predators instead of children'
Black-and-White Fallacy: The sentence presents only two options — protecting predators or protecting children — ignoring any other possible motivations or interpretations of Collins's vote — for example: 'She protected predators instead of children'
Appeal to Fear: By invoking the protection of children against predators, the sentence exploits deep parental and societal fears to condemn Collins without substantive argument — for example: 'She protected predators instead of children'
Card Stacking
Conspiracy Appeal
Loaded Language
Black-and-White Fallacy
Appeal to Fear
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid posts that ran in ME and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.
The American Independent Foundation: news-style page
Official office video · The American Independent Foundationfrom 2026-09-172 variantsspend $6,000–7,498600,000–724,998 impressions
Troy Jackson sponsored legislation to lower healthcare costs
Troy Jackson sponsored legislation to lower healthcare costs
Jackson backed bill to cut healthcare costs
Troy Jackson sponsored legislation to lower healthcare costs
Official office video · Portland Postfrom 2026-08-31 to 2026-09-072 variantsspend $0–198200–1,998 impressions
🚨 Sen. Susan Collins (R-ME) is backing a requirement that first-time voters show proof of U.S. citizenship while drawing a clear line against mail-in ballot restrictions she says would burden seniors. Speaking on the campaign trail, Collins said she supports the SAVE Act provision for new registrants, stating: "Only Americans should be voting in American elections."
Collins said she opposes a proposed U.S. Postal Service rule that would refuse to deliver absentee ballots in states that have not turned over raw voter rolls to federal authorities, citing concerns about access for Maine's large senior population. She drew a distinction between the two measures, framing the SAVE Act's citizenship check as a one-time, non-burdensome step for first-time registrants only.
Collins became the 50th Republican senator to back the SAVE Act (HR 22), which passed the House 218-213 but faces long odds in the Senate, where it needs 60 votes to advance. Maine voters rejected a referendum requiring photo ID at the polls last November by a margin of 64% to 36%, and Gov. Janet Mills said Collins "caved" to President Trump and is "supporting efforts to rig the rules and silence voters."
Collins is the only Republican senator seeking re-election in a state carried by then-Vice President Kamala Harris in 2024. Do you think requiring proof of citizenship for first-time voter registration is a reasonable safeguard or an unnecessary barrier? 👇
#SAVEAct #SusanCollins #VoterID #Maine #ElectionIntegrity #Breaking
Official office video · Portland Postfrom 2026-08-31 to 2026-09-072 variantsspend $0–1982,000–3,998 impressions
🚨 Maine Democratic U.S. Senate nominee Troy Jackson says he wishes Graham Platner had remained in the race, telling interviewers: "I wish things would have continued, it would have been much better."
Platner, a veteran and oyster farmer, had won Maine's Democratic primary in June with more than 70% of the vote before formally withdrawing from the race. The Maine Secretary of State's office confirmed receipt of his official notice of withdrawal.
Hours after Platner's exit, the Maine Democratic Party held a convention of 601 delegates and selected Jackson, the former Maine Senate President, as their new nominee. Jackson will now face longtime Republican incumbent Sen. Susan Collins in one of the most closely watched Senate races of the fall election.
During the primary, Jackson and Platner frequently campaigned together and cross-endorsed each other. What do you think: does Jackson's support for Platner change how you view this race? 👇
#MaineSenate #TroyJackson #GrahamPlatner #SusanCollins #Maine2026 #Breaking
Official office video · Portland Postfrom 2026-08-31 to 2026-09-072 variantsspend $0–1982,000–3,998 impressions
🚨 Maine Secretary of State Shenna Bellows has acknowledged that noncitizens are likely registered to vote in the state, saying in a recorded interview: "I'm sure there are, in some isolated instances, some noncitizens on the rolls."
The comment, made during a YouTube interview with Democratic election lawyer Marc Elias, was highlighted by The Maine Wire amid renewed national scrutiny of voter registration systems. Maine relies on an honor-based system to prevent noncitizens from registering to vote.
The disclosure comes as Bellows faces separate federal pressure over voter roll transparency. The Department of Justice sued Maine in September 2025 after Bellows' office refused to provide complete copies of the state's voter registration rolls, and the RNC filed a complaint with Attorney General Pam Bondi alleging violations of the National Voter Registration Act. Campaign finance records also show Bellows paid Marc Elias, the lawyer who conducted the interview, at least $12,000 in campaign expenditures. Bellows is currently running for governor.
The Maine Wire previously reported in October 2024 that it identified six noncitizens registered to vote in Maine, five of whom had cast ballots in prior elections. A recent New Jersey disclosure, that a software error erroneously registered 6,600 noncitizens to vote, has amplified scrutiny of state voter roll maintenance nationwide. 👇
What changes, if any, should Maine make to its voter registration verification process?
#Maine #ElectionIntegrity #VoterRolls #ShennaLellows #MainePolitics #Breaking
Official office video · Portland Postfrom 2026-08-31 to 2026-09-072 variantsspend $0–198200–1,998 impressions
🚨 Maine Democratic U.S. Senate nominee Troy Jackson says he supports Medicare for All and has championed the policy for years, describing the health care industry as a "monopoly" that needs to be addressed.
Jackson, a former president of the Maine State Senate and Aroostook County native, said he and former Democratic primary winner Graham Platner were closely aligned on policy: "Me and Graham were pretty aligned on our policies. I believe Medicare for all, I've been fighting for that forever." Jackson cited his proximity to Canada and family ties there as personal context for his longstanding support of a universal health care system.
Jackson was formally nominated at a state Democratic convention in Bangor on July 25, 2026, after Platner, who had won the June 9 Democratic primary, exited the race. Jackson is now the Democratic nominee challenging longtime Republican incumbent Sen. Susan Collins in one of the most closely watched U.S. Senate races of the fall midterm cycle.
What do you think: should Medicare for All be a central issue in the Maine Senate race this fall? 👇
#Maine #TroyJackson #MedicareForAll #MaineSenate #SusanCollins #Breaking
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in ME; or it ran mostly in ME and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. The check runs once and its result is shown to everyone afterwards. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.
Get notified as this improves — new detection models, the browser
extension, and outlet scorecards. Occasional email, no spam.
Semblen LLC · 5900 Balcones Drive STE 100, Austin, TX 78731 · unsubscribe any time