John Cornyn (REP, incumbent), Colin Allred (DEM), Daniel Sims (LIB), Gulrez Gus Khan (REP), Jade Simmons (IND), James Talarico (DEM), Jasmine Crockett (DEM), Ken Paxton (REP), Michael Swanson (DEM), Sara Larue Canady (REP), Theodore Brown Jr. (LIB), Virgil Bierschwale (REP), Wesley Hunt (REP).
86 ads analyzed, 40 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing.
Findings
As of 2026-09-23. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
86 (Meta 72, YouTube 14) · started running between 2026-07-28 and 2026-09-22
With at least one technique
40 of 86 (47%)
Most common techniques
Loaded Language · 29 adsAppeal to Prejudice · 25 adsName Calling · 24 ads
Meta
32 of 72 (44%) flagged · Loaded Language (22), Appeal to Prejudice (19), Name Calling (18)
YouTube
8 of 14 (57%) flagged · Loaded Language (7), Appeal to Prejudice (6), Name Calling (6)
Reported Meta spend
$871,000–1,031,140 on all ads, $749,400–882,824 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“most corrupt politician in Texas” — Loaded Language, paid for by TALARICO FOR TEXAS
· the flagged ad with the highest reported spend that shows the most common technique
Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named.
John Cornyn (REP, incumbent)
Raised
$8.6M through 2026-06-30individuals $3.8M · PACs $1.5M · party $62K · from the candidate's other committees $2.8M · cash on hand $542K
TEXANS FOR A CONSERVATIVE MAJORITY— $5.3M supporting CornynLargest donors: NAU, JOHN L. MR. III $6.9M (19%); OHIO WORKS INC. $5.5M (15%); AMERICA WORKS FUND INC $3.4M (9%); LEON RACHEL CORP $2.0M (5%); CONDORCET INITIATIVE CORP $1.6M (4%)LONE STAR LIBERTY PAC— $3.6M opposing CornynLargest donors: SCHARBAUER, DOUGLAS $1.2M (12%); KNUTZ, JONATHAN $1.1M (11%); PRESERVE TEXAS INC. $1.0M (10%); THOMAS J HENRY LAW PLLC $646K (6%); HEAVIN, GARY $500K (5%)FIGHTING FOR TEXAS— $700K opposing CornynLargest donors: STANDING FOR TEXAS $1.6M (>99%)CLEARPATH ACTION FUND, INC.— $515K supporting CornynLargest donors: CLEARPATH ACTION FOR CONSERVATIVE ENERGY INC. $4.0M (100%)NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE— $506K supporting CornynLargest donors: CREPAC FEDERAL $2.5M (26%); TEXAS ASSOCIATION OF REALTORS FEDERAL PAC $1.4M (15%)and 6 more
TEXAS PAC— $30.4M opposing Talarico
· 6 ads on this pageLONE STAR LIBERTY PAC— $14.1M opposing TalaricoLargest donors: SCHARBAUER, DOUGLAS $1.2M (12%); KNUTZ, JONATHAN $1.1M (11%); PRESERVE TEXAS INC. $1.0M (10%); THOMAS J HENRY LAW PLLC $646K (6%); HEAVIN, GARY $500K (5%)MAGA INC.— $7.5M opposing TalaricoLargest donors: FORIS DAX, INC. $35.0M (9%); HENDRICKS, DIANE $25.0M (6%); ADELSON, MIRIAM O. DR. $25.0M (6%); YASS, JEFF $16.0M (4%); GEMINI TRUST COMPANY $14.4M (4%)LONE STAR RISING PAC— $5.2M supporting TalaricoLargest donors: HOFFMAN, REID $11.5M (53%); GOVERNMENT THAT WORKS PAC $3.8M (17%); AMERICA VOTES $900K (4%); WORKING FOR WORKING AMERICANS - FEDERAL $525K (2%); COXE, SIMONE $500K (2%)AMERICA PAC— $4.7M opposing Talarico
· 4 ads on this pageLargest donors: MUSK, ELON $20.1M (>99%)and 25 more
TEXAS PAC— $33.4M supporting Paxton
· 6 ads on this pageTEXANS FOR A CONSERVATIVE MAJORITY— $25.0M opposing PaxtonLargest donors: NAU, JOHN L. MR. III $6.9M (19%); OHIO WORKS INC. $5.5M (15%); AMERICA WORKS FUND INC $3.4M (9%); LEON RACHEL CORP $2.0M (5%); CONDORCET INITIATIVE CORP $1.6M (4%)MAGA INC.— $7.5M supporting PaxtonLargest donors: FORIS DAX, INC. $35.0M (9%); HENDRICKS, DIANE $25.0M (6%); ADELSON, MIRIAM O. DR. $25.0M (6%); YASS, JEFF $16.0M (4%); GEMINI TRUST COMPANY $14.4M (4%)LONE STAR RISING PAC— $5.4M opposing PaxtonLargest donors: HOFFMAN, REID $11.5M (53%); GOVERNMENT THAT WORKS PAC $3.8M (17%); AMERICA VOTES $900K (4%); WORKING FOR WORKING AMERICANS - FEDERAL $525K (2%); COXE, SIMONE $500K (2%)LONE STAR LIBERTY PAC— $4.4M supporting PaxtonLargest donors: SCHARBAUER, DOUGLAS $1.2M (12%); KNUTZ, JONATHAN $1.1M (11%); PRESERVE TEXAS INC. $1.0M (10%); THOMAS J HENRY LAW PLLC $646K (6%); HEAVIN, GARY $500K (5%)and 18 more
TEXANS FOR A CONSERVATIVE MAJORITY— $5.1M opposing HuntLargest donors: NAU, JOHN L. MR. III $6.9M (19%); OHIO WORKS INC. $5.5M (15%); AMERICA WORKS FUND INC $3.4M (9%); LEON RACHEL CORP $2.0M (5%); CONDORCET INITIATIVE CORP $1.6M (4%)CONSERVATIVE TEXANS PAC— $4.8M opposing HuntLargest donors: CONSERVATIVE AMERICANS PAC $5.0M (100%)LONE STAR LIBERTY PAC— $3.1M opposing HuntLargest donors: SCHARBAUER, DOUGLAS $1.2M (12%); KNUTZ, JONATHAN $1.1M (11%); PRESERVE TEXAS INC. $1.0M (10%); THOMAS J HENRY LAW PLLC $646K (6%); HEAVIN, GARY $500K (5%)FIGHTING FOR TEXAS— $930K supporting HuntLargest donors: STANDING FOR TEXAS $1.6M (>99%)REPUBLICAN VOTERS OF TEXAS PAC— $4,027 supporting Hunt
Paid for by Texas PACfrom 2026-09-215 variantsspend $11,400–13,4951,400,000–1,624,995 impressions
A 14-year-old girl was being sold out of a motel off I-35. Ken Paxton’s unit put her traffickers in prison. Because Ken Paxton put them there.
Ken Paxton is fighting to keep our children safe.
Appeal to FearAppeal to PrejudiceGlittering Generalities25.0% of sentences flagged
Appeal to Fear: The framing implies children are under threat and require active protection, invoking parental anxiety to generate support for Paxton — for example: 'keep our children safe'
Appeal to Prejudice: The use of 'our children' creates an in-group identity, implying shared ownership and community belonging to rally support — for example: 'our children'
Glittering Generalities: 'Keep our children safe' is a vague, emotionally positive phrase that sounds noble but provides no specific policy or factual content — for example: 'keep our children safe'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Texas PACfrom 2026-09-214 variantsspend $600–99680,000–99,996 impressions
What do you really know about radical James Talarico? He voted no on banning sex-change surgeries for kids.
Name CallingLoaded Language100.0% of sentences flagged
Name Calling: The word 'radical' is used as a derogatory label to discredit James Talarico before any argument is made — for example: 'radical James Talarico'
Loaded Language: The phrase 'sex-change surgeries for kids' uses emotionally charged framing designed to trigger a visceral reaction rather than neutrally describe the policy position — for example: 'sex-change surgeries for kids'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Texas PACfrom 2026-09-216 variantsspend $1,900–2,494243,000–278,994 impressions
What do you really know about radical James Talarico? He voted no on banning sex-change surgeries for kids.
What do you really know about radical James Talarico? He voted no on banning sex-change surgeries for kids.
Name CallingLoaded LanguageConspiracy AppealAppeal to Fear100.0% of sentences flagged
Name Calling: The word 'radical' is used as a derogatory label to discredit James Talarico before any argument is made — for example: 'radical James Talarico'
Loaded Language: The term 'radical' is an emotionally charged word designed to trigger a negative reaction toward the subject rather than convey factual information — for example: radical James Talarico and sex-change surgeries for kids.
Conspiracy Appeal: The phrase 'What do you really know' implies hidden or suppressed information about the subject, suggesting the audience is unaware of something sinister — for example: 'What do you really know about radical James Talarico?'
Appeal to Fear: The sentence implies that Talarico's vote endangers children, invoking parental fear to discredit him without providing broader context — for example: 'voted no on banning sex-change surgeries for kids'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Texas PACfrom 2026-09-12 to 2026-09-216 variantsspend $170,100–200,2944,013,000–14,998 impressions
A 14-year-old girl was being sold out of a motel off I-35. Ken Paxton’s unit put her traffickers in prison. Because of Ken she’s home safe.
Ken Paxton is fighting to keep our children safe.
Appeal to FearAppeal to PrejudiceGlittering Generalities25.0% of sentences flagged
Appeal to Fear: The framing implies children are under threat and require active protection, creating anxiety to generate support for Paxton — for example: 'keep our children safe'
Appeal to Prejudice: The use of 'our children' invokes in-group identity to create emotional solidarity and tribal loyalty — for example: 'our children'
Glittering Generalities: 'Fighting to keep children safe' is a vague, emotionally positive framing with no specific policy or factual content — for example: 'fighting to keep our children safe'
Claims checked
“Ken Paxton’s unit put her traffickers in prison.” Checked as: Ken Paxton's unit put her traffickers in prison.No authoritative evidence found
Verdict right?
“A 14-year-old girl was being sold out of a motel off I-35.” No authoritative evidence found
Verdict right?
Paid for by Texas PACfrom 2026-09-1112 variantsspend $348,900–406,1886,882,000–1,063,994 impressions
Ken Paxton is fighting to keep our children safe.
Ken Paxton is fighting to keep our children safe.
Appeal to FearAppeal to PrejudiceGlittering Generalities100.0% of sentences flagged
Appeal to Fear: The framing implies children are under threat and that Paxton's actions are necessary to protect them, invoking parental anxiety to generate support — for example: 'keep our children safe'
Appeal to Prejudice: The use of 'our children' invokes in-group identity, positioning the audience as a unified community whose children are being protected — for example: 'our children'
Glittering Generalities: 'Keep our children safe' is a vague, emotionally positive phrase that sounds noble but provides no specific information about what threat exists or what actions are being taken — for example: 'keep our children safe'
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in TX; or it ran mostly in TX and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. The check runs once and its result is shown to everyone afterwards. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.
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