Political ads · 2026 · AL

Alabama Senate 2026: the ads, and who's paying for them

Barry Moore won · 54.7% to 45.3% · Called by AP on Nov 3

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Thomas Tuberville (REP, incumbent), Barry Moore (REP), Dakarai Larriett (DEM), Everett Wess (DEM), Jared Hudson (REP), Kyle Sweetser (DEM), Mark Wheeler (DEM), Matthew Seth Burton (REP), Rodney Walker (REP), Steve Marshall (REP). 0 ads analyzed, 0 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

Also on every Alabama ballot: 4 statewide ballot measures → The ballot wording and the official arguments, read for rhetorical techniques.

How to vote in Alabama

From Alabama's official election office. Each line links to the official page it came from.

Registration	Register by Mon, Oct 19 (Mail forms postmarked by deadline; online until 11:59 PM; in person by close of business.) (passed)Source: sos.alabama.gov ↗Source: sos.alabama.gov ↗
By mail	Mail voting needs a reason the state accepts (Excuse required: absent from county, illness/disability, 10+ hour work shift, caregiver, etc.); request a ballot by Tue, Oct 27 (Received by mail by Oct 27; hand-delivered applications by Oct 29.); return it by Tue, Nov 3 (By mail: received by noon Election Day. Hand-delivered: by 5 p.m. Nov 2.) (passed)Source: sos.alabama.gov ↗Source: sos.alabama.gov ↗
Election Day	Tue, Nov 3. Polls: 7 a.m. - 7 p.m. (passed)Source: sos.alabama.gov ↗
ID at the polls	Approved photo ID required; without one, vote if two poll officials positively identify you (signed affidavit), else provisional.Source: sos.alabama.gov ↗

Check your registration and polling place ↗ Alabama's official election site ↗

Checked October 8, 2026. Rules can change; confirm with the official site before you go.

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Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Thomas Tuberville (REP, incumbent)

Raised: $726K through 2026-09-30 individuals $367K · PACs $128K · from the candidate's other committees $229K · cash on hand $49K
Outside spending: $112K supporting Tuberville · latest reported 2025-06-04
Largest outside spenders: SENATE CONSERVATIVES FUND — $79K supporting Tuberville SENATE CONSERVATIVES ACTION — $33K supporting Tuberville Largest donors: Michael Rydin $500K (48%), Retired, Retired; Arthur B Choate $155K (15%), Self, Investor

Bundled through PACs: $35K through 1 PAC · FEC bulk data of 2026-11-01 SENATE CONSERVATIVES FUND — $35K from 212 gifts

40 PACs gave directly — alphabetical; the legal limit is $5,000 per election

340B HEALTH POLITICAL ACTION COMMITTEE (340B HEALTH PAC) $1,000
AFLAC POLITICAL ACTION COMMITTEE (AFLAC PAC) $5,000
AMERICAN PRINCIPLES $500
ASSOCIATED BUILDERS AND CONTRACTORS INC. POLITICAL ACTION COMMITTEE (ABC PAC) $1,000
CAPITAL ONE FINANCIAL CORP. ASSOC. POLITICAL FUND $2,500
CENTENE CORPORATION POLITICAL ACTION COMMITTEE (CENTENE PAC) $1,000
CHARTER COMMUNICATIONS INC. POLITICAL ACTION COMMITTEE $5,000
CHEVRON EMPLOYEES POLITICAL ACTION COMMITTEE - CHEVRON CORPORATION $5,000
COMPETITIVE MARKETS PAC $2,500
DAVID VOLKERT & ASSOCIATES INC. POLITICAL ACTION COMMITTEE ('DVA/HC PAC') $2,500
EXXON MOBIL CORPORATION POLITICAL ACTION COMMITTEE (EXXONMOBIL PAC) $2,500
FEDEX CORPORATION POLITICAL ACTION COMMITTEE $1,500
FIRST PRINCIPLES DIGITAL $1,000
FIRST SOLAR INC. POLITICAL ACTION COMMITTEE $5,000
FREEDOM FUND $10K
GAINWELL HOLDING CORP. POLITICAL ACTION COMMITTEE (GAINWELL PAC) $4,000
GENERAL DYNAMICS CORPORATION POLITICAL ACTION COMMITTEE (GENERAL DYNAMICS EMPLOYEE PAC) $2,500
HEARTLAND VALUES PAC $10K
INDEPENDENT COMMUNITY BANKERS OF AMERICA POLITICAL ACTION COMMITTEE $1,000
INTERNATIONAL FOODSERVICE DISTRIBUTORS ASSOCIATION POLITICAL ACTION COMMITTEE $1,500
INVESTMENT COMPANY INSTITUTE POLITICAL ACTION COMMITTEE (ICI PAC) $2,500
JUSTICE FREEDOM & LIBERTY PAC $2,500
LOCKHEED MARTIN CORPORATION EMPLOYEES' POLITICAL ACTION COMMITTEE $1,000
MORTGAGE BANKERS ASSOCIATION POLITICAL ACTION COMMITTEE (MORPAC) $5,000
MTSI LEADERS FOR ENDURING SOLUTIONS $2,500
NATIONAL PEST MANAGEMENT ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
NATIONAL TANK TRUCK CARRIERS INC POLITICAL ACTION COMMITTEE $2,500
OSI SYSTEMS INC PAC OSI PAC $5,000
PARRY PAC $2,500
PHARMAVITE LLC $1,000
POLARIS INDUSTRIES POLITICAL PARTICIPATION PROGRAM $2,500
PROFESSIONAL COMPOUNDING CENTERS OF AMERICA POLITICAL ACTION COMMITTEE $2,500
RESOLUTE FOREST PRODUCTS US INC. PAC $1,000
RHEEM MANUFACTURING COMPANY POLITICAL ACTION COMMITTEE (RHEEM PAC) $2,500
SPACE EXPLORATION TECHNOLOGIES CORP. PAC $2,500
SYNGENTA CORPORATION EMPLOYEE POLITICAL ACTION COMMITTEE $2,500
THE CIGNA GROUP EMPLOYEE POLITICAL ACTION COMMITTEE $5,000
THE J.M. SMUCKER COMPANY PAC (SMUCKER PAC) $3,500
TOMORROW IS MEANINGFUL PAC $5,000
TRUE NORTH PAC $10K

All filings at the FEC ↗

Barry Moore (REP)

Raised: $4.6M through 2026-10-14 individuals $2.9M · PACs $1.1M · candidate's own money, incl. loans $50K · from the candidate's other committees $632K · cash on hand $467K
Outside spending: $3,019 opposing Moore · $16.9M supporting Moore · latest reported 2026-11-21
Largest outside spenders: DEFEND AMERICAN JOBS — $12.2M supporting Moore Largest donors: FAIRSHAKE $37.0M (>99%) (its largest donors: RIPPLE LABS INC. $48.0M, an organization; COINBASE $25.0M, an organization; COINBASE COMMERCE (EXCHANGE) $8.2M, an organization); RIPPLE LABS INC. $250K (1%) (an organization: its own funders aren't reported to the FEC) ALABAMA FREEDOM FUND — $3.1M supporting Moore Largest donors: CLUB FOR GROWTH ACTION $3.4M (64%); Jeff Yass $1.0M (19%), SIG, Managing Director; WIN IT BACK PAC $500K (9%); Bruce R Sr Wagner $100K (2%), Clearbrook, CEO SENATE CONSERVATIVES FUND — $478K supporting Moore FELLOWSHIP PAC — $350K supporting Moore Largest donors: CANTOR FITZGERALD $10.0M (91%) (an organization: its own funders aren't reported to the FEC); ANCHOR LABS INC $1.0M (9%) (an organization: its own funders aren't reported to the FEC) AMERICAN MISSION — $330K supporting Moore Largest donors: LEADING THE FUTURE $22.5M (99%); LONSDALE ENTERPRISES INC. $250K (1%) (an organization: its own funders aren't reported to the FEC) and 6 more

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

Dakarai Larriett (DEM)

Raised: $158K through 2026-09-30 individuals $155K · PACs $20 · candidate's own money, incl. loans $2,510 · cash on hand $2,974
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

1 PAC gave directly — alphabetical; the legal limit is $5,000 per election

HEART OF DIXIE OBLIGATION PAC $20

All filings at the FEC ↗

Everett Wess (DEM)

Raised: $129K through 2026-10-14 individuals $58K · PACs $0 · candidate's own money, incl. loans $71K · cash on hand $11K
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

Jared Hudson (REP)

Raised: $1.9M through 2026-10-15 individuals $1.9M · PACs $11K · cash on hand $0
Outside spending: $3.0M opposing Hudson · $1.9M supporting Hudson · latest reported 2026-06-15
Largest outside spenders: ALABAMA FREEDOM FUND — $2.4M opposing Hudson Largest donors: CLUB FOR GROWTH ACTION $3.4M (64%); Jeff Yass $1.0M (19%), SIG, Managing Director; WIN IT BACK PAC $500K (9%); Bruce R Sr Wagner $100K (2%), Clearbrook, CEO ALABAMA CONSERVATIVES — $1.9M supporting Hudson Largest donors: Raymond J Harbert $525K (22%), Harbert Management Corporation, Chairman / CEO; Edward Shaw $500K (21%), LLH Healthcare, CEO; Reid Dove $275K (12%), AAA Cooper Transportation, CEO; Christopher Lee Drummond $103K (4%), Entrepreneur, Entrepreneur; Hugh F Jr Culverhouse $100K (4%), Palmer Ranch Holdings LTD, Owner AMERICAN VALUES FIRST — $646K opposing Hudson Largest donors: CLUB FOR GROWTH ACTION $1.3M (84%); THE REVITALIZATION PROJECT $200K (12%) (an organization: its own funders aren't reported to the FEC)

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

3 PACs gave directly — alphabetical; the legal limit is $5,000 per election

NATIONAL ASSOCIATION FOR GUN RIGHTS INC PAC $5,000
RFC FEDERAL PAC $1,000
SEAL PAC $5,000

All filings at the FEC ↗

Kyle Sweetser (DEM)

Raised: $166K through 2026-09-30 individuals $151K · PACs $15K · candidate's own money, incl. loans $151 · from the candidate's other committees $9 · cash on hand $361
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

3 PACs gave directly — alphabetical; the legal limit is $5,000 per election

COUNTRY FIRST $5,000
INTERNATIONAL BROTHERHOOD OF ELECTRICAL WORKERS POLITICAL ACTION COMMITTEE $5,000
NO LABELS PAC $5,000

All filings at the FEC ↗

Mark Wheeler (DEM)

Raised: $17K through 2026-04-29 individuals $17K · PACs $0 · cash on hand $566
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

Matthew Seth Burton (REP)

Raised: $74K through 2026-06-04 individuals $63K · PACs $0 · candidate's own money, incl. loans $12K · cash on hand $0
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

Rodney Walker (REP)

Raised: $2.0M through 2026-06-30 individuals $39K · PACs $0 · candidate's own money, incl. loans $1.9M · from the candidate's other committees $25K · cash on hand $0
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

Steve Marshall (REP)

Raised: $1.3M through 2026-06-30 individuals $1.1M · PACs $92K · from the candidate's other committees $73K · cash on hand $0
Outside spending: $17K opposing Marshall · $1.0M supporting Marshall · latest reported 2026-05-20
Largest outside spenders: AMERICAN VALUES FIRST — $646K supporting Marshall Largest donors: CLUB FOR GROWTH ACTION $1.3M (84%); THE REVITALIZATION PROJECT $200K (12%) (an organization: its own funders aren't reported to the FEC) ALABAMA STRONG PAC — $391K supporting Marshall Largest donors: Hugh F Jr Culverhouse $275K (57%), Palmer Ranch Holdings, LTD, Owner ALABAMA FREEDOM FUND — $17K opposing Marshall Largest donors: CLUB FOR GROWTH ACTION $3.4M (64%); Jeff Yass $1.0M (19%), SIG, Managing Director; WIN IT BACK PAC $500K (9%); Bruce R Sr Wagner $100K (2%), Clearbrook, CEO

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

21 PACs gave directly — alphabetical; the legal limit is $5,000 per election

AGC PAC $2,500
AMERICAN FIDELITY CORPORATION PAC $1,000
AMERICAN PROPERTY CASUALTY INSURANCE ASSOCIATION (INSURING A $5,000
APP BIG FAMILY PAC $1,000
BLUE CROSS BLUE SHIELD OF ALABAMA PAC $5,000
BUILD PAC $5,000
CATERPILLAR INC PAC (CATPAC) $5,000
CHECKSMART FINANCIAL LLC (CCFI LLC) PAC $5,000
DAVID VOLKERT & ASSOCIATES INC. POLITICAL ACTION COMMITTEE ('DVA/HC PAC') $5,000
ELECT - THE PAC OF THE ALABAMA FARMERS FEDERATION $5,000
ENTERPRISE HOLDINGS INC./ENTERPRISE MOBILITY POLITICAL ACTI $10K
MAYNARD NEXSEN PAC $5,000
MFBF FARM FUND PAC $2,500
NATIONAL AUTOMOBILE DEALERS ASSOCIATION PAC $5,000
REGIONS FINANCIAL CORPORATION POLITICAL ACTION COMMITTEE $5,000
TEXAS FARM BUREAU AGFUND $5,000
THE WESTERVELT COMPANY PAC $1,000
TORCH TECHNOLOGIES INC PAC ACCOUNT $3,500
TRINITY INDUSTRIES EMPLOYEE POLITICAL ACTION COMMITTEE (SF) $5,000
WINE & SPIRITS WHOLESALERS OF AMERICA PAC $5,000
ZILLOW GROUP PAC $5,000

All filings at the FEC ↗

No campaign ads analyzed for this race yet.

What this page is

An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in AL; or it ran mostly in AL and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.