Political ads · 2026 · AR

Arkansas Senate 2026: the ads, and who's paying for them

Thomas Cotton won · 54.3% to 42.4% · Called by AP on Nov 3

Follow Thomas Cotton in office

Thomas Cotton won. Get what Thomas Cotton says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.

Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.

Thomas Cotton (REP, incumbent), Ethan Dunbar Sr. (DEM), Hallie Shoffner (DEM), Jeb Little (REP), Jeffrey Francis Wadlin (LIB), Micah Ashby (REP). 0 ads analyzed, 0 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

Also on every Arkansas ballot: 4 statewide ballot measures → The ballot wording and the official arguments, read for rhetorical techniques.

How to vote in Arkansas

From Arkansas's official election office. Each line links to the official page it came from.

Registration	Register by Mon, Oct 5 (30 days before; nominal Sunday Oct 4 rolls to Monday Oct 5. Mail postmark counts.) (passed)Source: sos.arkansas.gov ↗Source: sos.arkansas.gov ↗
Early voting in person	Mon, Oct 19 to Mon, Nov 2 (8 a.m.-6 p.m. Mon-Fri, 10 a.m.-4 p.m. Sat.) (passed)Source: sos.arkansas.gov ↗
By mail	Mail voting needs a reason the state accepts (Excuse required: unavoidably absent, illness/disability, military, or temporarily overseas.); request a ballot by Tue, Oct 27 (Received by mail/fax/email by Oct 27; in person by close of business Fri Oct 30.); return it by Tue, Nov 3 (By mail: received by county clerk by 7:30 p.m. Election Day. In person: by close of business Fri Oct 30.) (passed)Source: sos.arkansas.gov ↗Source: sos.arkansas.gov ↗
Election Day	Tue, Nov 3. Polls: 7:30 a.m. - 7:30 p.m. (passed)Source: sos.arkansas.gov ↗
ID at the polls	Photo ID required (e.g., driver's license, passport, military ID, voter verification card); without it, provisional ballot.Source: sos.arkansas.gov ↗

Check your registration and polling place ↗ Arkansas's official election site ↗

Checked October 8, 2026. Rules can change; confirm with the official site before you go.

Something wrong or out of date? Tell us

A person reads every report and fixes errors the same day.

Got a political text?

Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.

Semblen is free to read and has no ads. If this page was useful, you can support it.

Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Thomas Cotton (REP, incumbent)

Raised: $7.1M through 2026-10-14 individuals $3.6M · PACs $1.3M · party $62K · from the candidate's other committees $1.6M · cash on hand $5.1M
Outside spending: $665K supporting Cotton · latest reported 2026-03-02
Largest outside spenders: AMERICA ONE — $665K supporting Cotton Largest donors: AMERICA ONE POLICIES $850K (30%) (an organization: its own funders aren't reported to the FEC); COTTON MAJORITY COMMITTEE $303K (11%); ALTRIA CLIENT SERVICES LLC $300K (11%) (an organization: its own funders aren't reported to the FEC); Alexander C Karp $125K (4%), Palantir Technologies Inc., Executive; David Millstone $120K (4%), Standard Industries, CO-CEO

Bundled through PACs: $1.1M through 3 PACs · FEC bulk data of 2026-11-01 AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION COMMITTEE — $1.1M from 557 gifts Lobbyist/registrant PAC NORPAC — $46K from 37 gifts CLUB FOR GROWTH PAC — $1,000 from 1 gift

242 PACs gave directly — alphabetical; the legal limit is $5,000 per election

ABBVIE PAC $3,500
AFLAC INC. PAC $5,000
AICPA PAC $7,500
AKIN GUMP STRAUSS HAUER & FELD LLP CIVIC ACTION COMMITTEE $2,500
ALABAMA FIRST PAC $10K
ALLIED PILOTS ASSOCIATION PAC $2,500
ALLY FINANCIAL INC. ADVOCACY PAC $5,000
ALTRIA GROUP INC. PAC (ALTRIA PAC) $10K
AMEREN FED PAC $1,000
AMERICA'S CREDIT UNION PAC OF CREDIT UNION NATIONAL ASSOCIATION INC. $5,000
AMERICA'S ELECTRIC COOPERATIVES PAC $1,000
AMERICAN ACADEMY OF DERMATOLOGY ASSOC. PAC (SKINPAC) $2,500
AMERICAN BANKERS ASSOCIATION PAC (BANKPAC) $7,500
AMERICAN COUNCIL OF LIFE INSURERS PAC $1,000
AMERICAN DENTAL ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
AMERICAN ELECTRIC POWER COMMITTEE FOR RESPONSIBLE GOVERNMENT $1,000
AMERICAN EXPRESS POLITICAL ACTION COMMITTEE $10K
AMERICAN FOREST & PAPER ASSOCIATION PAC $5,000
AMERICAN HOSPITAL ASSOCIATION PAC $10K
AMERICAN INVESTMENT COUNCIL POLITICAL ACTION COMMITTEE-AIC PAC $5,000
AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE PAC $10K
AMERICAN PETROLEUM INSTITUTE PAC $2,500
AMERICAN RHEINMETALL DEFENSE INC. POLITICAL ACTION COMMITTEE $500
AMGEN INC. PAC $1,000
ANDURIL INDUSTRIES INC. POLITICAL ACTION COMMITTEE $2,000
ANHEUSER-BUSCH COMPANIES INC. PAC $1,000
ARKANSAS FARM BUREAU FEDERAL AG PAC $2,500
ARKANSAS FOR LEADERSHIP PAC $10K
ARKANSAS MEDICAL SOCIETY PAC ARKMED-PAC $500
ARKANSAS RICE PAC FEDERAL $4,000
ASSOCIATED GENERAL CONTRACTORS OF AMERICA PAC $2,500
AT&T INC. EMPLOYEE FEDERAL PAC $2,000
AUTO CARE ASSOCIATION POLITICAL ACTION COMMITTEE $2,500
BADLANDS PAC $5,000
BAE SYSTEMS USA PAC $2,000
BAKER DONELSON BEARMAN CALDWELL & BERKOWITZ POLITICAL ACTION COMMITTEE $2,500
BANK OF AMERICA CORPORATION FEDERAL PAC $10K
BERKSHIRE HATHAWAY ENERGY PAC $1,000
BEST AT BRINGING ENTREPRENEURIAL RESULTS NEVER IMAGINED OR ENVISIONED PAC $10K
BHFS-E PC PAC (BROWNSTEIN HYATT FARBER SCHRECK PAC) $3,000
BIG SKY OPPORTUNITY PAC $10K
BLACKROCK CAPITAL MANAGEMENT INC. PAC $2,500
BLOCKPAC $5,000
BNSF RAILPAC $4,000
BOEING COMPANY PAC $8,000
BOOTS PAC $10K
BRISTOL-MYERS SQUIBB COMPANY PAC (BMS PAC) $2,500
BUILDING UP DEMOCRACY'S DREAM $10K
CADENCE BANK PAC $2,500
CALIFORNIA RICE INDUSTRY ASSOCIATION FUND $1,000
CAPITAL ONE FINANCIAL CORPORATION ASSOC. POLITICAL FUND $5,000
CARESOURCE MISSION POLITICAL ACTION COMMITTEE (CARESOURCE MISSION PAC) $3,500
CHARTER COMMUNICATIONS INC. PAC $4,000
CHEVRON EMPLOYEES PAC $7,000
CISCO SYSTEMS INC. FEDERAL PAC AKA CISCO SYSTEMS EPAC $2,500
CITIGROUP INC. POLITICAL ACTION COMMITTEE $2,500
CITIZENS UNITED POLITICAL VICTORY FUND $5,000
COMCAST CORPORATION & NBCUNIVERSAL PAC $5,000
COMMERCIAL METALS COMPANY PAC (CMC PAC) $1,000
COMMON SENSE COMMON SOLUTIONS PAC $10K
COMMON VALUES PAC $10K
CONOCO PHILLIPS SPIRIT PAC $5,000
CONSERVATIVES HARVESTING SUCCESS PAC $5,000
CONSTELLATION ENERGY CORPORATION EMPLOYEE PAC (CEPAC) $2,000
CONSUMER BRANDS PAC $1,000
CONTINUING AMERICA'S STRENGTH & SECURITY $10K
COUNCIL OF INSURANCE AGENTS & BROKERS PAC $1,500
COUPANG INC. COMPANY PAC (COUPAC) $2,500
COX ENTERPRISES PAC (COXPAC) INC. $1,000
CSX CORPORATION GOOD GOVERNMENT FUND $5,000
CTIA - THE WIRELESS ASSOCIATION PAC $4,500
DAKOTA PAC $10K
DECPAC $5,000
DELEK US HOLDINGS LLC PAC (AKA DK PAC) $3,500
DELOITTE POLITICAL ACTION COMMITTEE $9,500
DELTA AIR LINES PAC $6,000
DENALI LEADERSHIP PAC $5,000
DIAMOND PAC $3,500
DIRIGO PAC $10K
DTE ENERGY COMPANY PAC $1,000
ECHOSTAR CORPORATION AND DISH NETWORK CORPORATION PAC $2,500
ELI LILLY AND COMPANY POLITICAL ACTION COMMITTEE $10K
EMPLOYEES OF NORTHROP GRUMMAN CORPORATION PAC (ENGPAC) $10K
EMPLOYEES OF ONEBRIEF INC. ACTION COMMITTEE $2,500
EMPLOYEES OF RTX CORPORATION PAC $5,000
ENBRIDGE (U.S.) INC. POLITICAL ACTION COMMITTEE $2,500
ENTERGY SERVICES ENPAC $7,500
ENTERPRISE HOLDINGS INC./ENTERPRISE MOBILITY PAC $2,500
ERNST & YOUNG POLITICAL ACTION COMMITTEE $5,000
EXXON MOBIL CORPORATION POLITICAL ACTION COMMITTEE $5,000
FARM CREDIT COUNCIL POLITICAL ACTION COMMITTEE $1,000
FARMERS' RICE COOPERATIVE RFUND $2,000
FEDEX CORPORATION PAC (FEDEX PAC) $3,500
FLORIDA LEADS $7,000
FREE STATE PAC $5,000
FREEDOM FUND $10K
FUND FOR AMERICA'S FUTURE $10K
GE AEROSPACE PAC $10K
GENERAL DYNAMICS CORPORATION POLITICAL ACTION COMMITTEE $8,000
GILEAD SCIENCES INC. HEALTHCARE POLICY PAC $1,500
GOOGLE NETPAC $10K
GRIDIRON-PAC $7,500
GULF STATES TOYOTA INC. FEDERAL PAC $1,500
HALLIBURTON COMPANY PAC $5,000
HEARTLAND VALUES PAC $10K
HOLLAND & KNIGHT COMMITTEE FOR EFFECTIVE GOVERNMENT $3,000
HOME DEPOT INC. PAC $5,000
HONEYWELL INTERNATIONAL PAC $5,000
HOTELPAC $2,500
HUNTINGTON BANCSHARES INCORPORATED POLITICAL ACTION COMMITTEE $1,500
HUNTINGTON INGALLS INDUSTRIES INC. EMPLOYEES POLITICAL ACTIO $1,000
ID.ME LLC PAC $2,500
IN THE ARENA PAC $10K
INDEPENDENT INSURANCE AGENTS & BROKERS OF AMERICA INC. PAC $5,000
INTERNATIONAL ASSOCIATION OF FIRE FIGHTERS $2,500
INTERNATIONAL FRANCHISE ASSOCIATION FRANCHISING POLITICAL ACTION COMMITTEE INC $10K
INTERSTATE NATURAL GAS ASSOCIATION OF AMERICA POLITICAL ACTION COMMITTEE $1,000
IRON MOUNTAIN INC. EMPLOYEES PAC $1,500
JOBS FREEDOM AND SECURITY PAC $10K
JOBS OPPORTUNITY NOW POLITICAL ACTION COMMITTEE $10K
JOHNSON & JOHNSON PAC $4,500
JPMORGAN CHASE & CO. FEDERAL PAC $5,000
K&L GATES LLP PAC (DC) $5,000
KOCH INDUSTRIES INC. PAC (KOCHPAC) $10K
L3HARRIS TECHNOLOGIES INC. PAC $4,000
LAND OF OPPORTUNITY PAC $10K
LANKPAC $10K
LEAD ENCOURAGE ELECT PAC $5,000
LENNOX EMPL ADVOCACY PROGRAM $1,000
LET'S GET TO WORK PAC $5,000
LIBERTY MUTUAL INSURANCE CO. $3,500
LIFEPOINT HEALTH PAC $2,500
LKQ CORPORATION EMPLOYEE GGF $5,000
LOCKHEED MARTIN CORPORATION EMPLOYEES' PAC $5,000
LOUISIANA RICE POLITICAL ACTION COMMITTEE INC. $1,500
LOUISIANANS FOR AMERICAN SECURITY PAC $5,000
LOWE'S COMPANIES INC. PAC $1,000
MANTECH PAC $3,500
MARATHON PETROLEUM CORPORATION EMPLOYEES POLITICAL ACTION COMMITTEE (MPAC) $5,000
MARSHA PAC $10K
MAXAR TECHNOLOGIES HOLDINGS INC. PAC $1,000
MCDONALD'S PAC $6,000
MERCK EMPLOYEES PAC (MERCK PAC) $2,000
META PLATFORMS INC. PAC $1,500
MORGAN STANLEY PAC $5,000
MORTGAGE BANKERS ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
MURPHY OIL CORPORATION PAC $5,000
NASCOE PAC $2,500
NATIONAL APARTMENT ASSOCIATION PAC $1,000
NATIONAL ASSOCIATION OF BROADCASTERS PAC $3,500
NATIONAL ASSOCIATION OF CONVENIENCE STORES $7,500
NATIONAL ASSOCIATION OF HOME BUILDERS POLITICAL ACTION COMMITTEE BUILD PAC $5,000
NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE $3,000
NATIONAL ASSOCIATION OF WHOESALER-DISTRIBUTORS PAC $5,000
NATIONAL AUTOMOBILE DEALERS ASSOCIATION PAC $5,000
NATIONAL BEER WHOLESALERS ASSOCIATION PAC (NBWA PAC) $5,000
NATIONAL CATTLEMEN'S BEEF ASSOCIATION PAC (NCBA-PAC) $1,000
NATIONAL CHICKEN COUNCIL POLITICAL ACTION COMMITTEE $5,000
NATIONAL COMMUNITY PHARMACISTS ASSOCIATION - PAC $1,000
NATIONAL CONFECTIONERS ASSOC. PAC $2,000
NATIONAL RESTAURANT ASSOCIATION POLITICAL ACTION COMMITTEE $10K
NATIONAL RETAIL FEDERATION INC.-RETAIL PAC $1,000
NATIONAL RIFLE ASSOCIATION OF AMERICA POLITICAL VICTORY FUND $2,500
NATIONAL SHOOTING SPORTS FOUNDATION INC. PAC (NSSF PAC) $5,000
NATIONAL TELECOMMUNICATIONS COOPERATIVE ASSOCIATION PAC $5,000
NATIONAL TURKEY FEDERATION $1,500
NCTAPAC $1,000
NEBRASKA SANDHILLS PAC $5,000
NMHC PAC $10K
NO LABELS PAC $2,500
NORFOLK SOUTHERN CORP. $5,000
NORTH ARKANSAS CONSERVATIVE PAC $500
NOVARTIS POLITICAL ACTION COMMITTEE $2,000
NOVO NORDISK INC. PAC $7,500
NUCLEAR ENERGY INSTITUTE FEDERAL PAC $1,000
NUCOR POLITICAL ACTION COMMITTEE $3,500
OFFICE OF THE COMMISSION OF MAJOR LEAGUE BASEBALL PAC $7,500
OGE ENERGY CORP EMPLOYEES PAC $1,500
OORAH! PAC $10K
OWNER OPERATOR INDEPENDENT DRIVERS ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
PAC FOR AMERICA $10K
PENNSYLVANIA HONOR $5,000
PERATON PAC $3,000
PFIZER INC. PAC $3,500
PHARMACEUTICAL RESEARCH & MANUFACTURERS OF AMERICA PAC $5,000
PHILLIPS 66 PAC $5,000
PINNACLE WEST CAPITAL CORPORATION PAC $3,500
PLAINS ALL AMERICAN GP LLC PAC $2,500
POWERPAC OF THE EDISON ELECTRIC INSTITUTE $2,500
PRICEWATERHOUSECOOPERS PAC $5,000
PRODUCERS RICE MILL INC. PAC $5,000
REAL ESTATE ROUNDTABLE POLITICAL ACTION COMMITTEE $5,000
REGIONS FINANCIAL CORPORATION POLITICAL ACTION COMMITTEE $2,500
RELYANCE BANK POLITICAL ACTION COMMITTEE FEDERAL $3,500
REPUBLICAN PARTY OF CONWAY COUNTY $2,000
RESPONSIBLITY & FREEDOM WORK PAC (RFWPAC) $10K
RICELAND FOODS INC. PAC $2,500
SANOFI U.S. SERVICES INC. EMPLOYEES' PAC $2,500
SCIENCE APPLICATIONS INTERNATIONAL CORPORATION VOLUNTARY POLITICAL ACTION COMMIT $7,000
SEAL PAC $10K
SECURITIES INDUSTRY AND FINANCIAL MARKETS ASSOCIATION POLITICAL ACTION COMMITTEE $2,500
SENATE EAGLE PAC $10K
SEND IN THE SEAL PAC $10K
SHIFT5 POLITICAL ACTION COMMITTEE $1,000
SOUTHERN COMPANY EMPLOYEES PAC $1,500
STATE FARM FEDERAL PAC $1,000
STEER PAC $10K
STEPTOE & JOHNSON PAC $1,000
SUN POLITICAL ACTION COMMITTEE $2,000
T-MOBILE POLITICAL ACTION COMMITTEE $4,500
TAKEDA PHARMACEUTICALS AMERICA INC. $1,000
TARGETCITIZENS POLITICAL FORUM $1,000
TD BANK US HOLDING COMPANY PAC (TD BANK PAC) $5,000
TECHNOLOGY NETWORK (TECHNET) FEDERAL PAC $2,000
TEXAS RICE PRODUCERS LEGISLATIVE GROUP POLITICAL ACTION COMMITTEE $1,000
TEXTRON INC. PAC $5,500
THE HAWKEYE PAC $5,000
THE TRAVELERS COMPANIES INC. PAC $2,500
TO PROTECT OUR HERITAGE PAC $5,000
TOMORROW IS MEANINGFUL PAC - TIMPAC $10K
TRACTOR SUPPLY COMPANY POLITICAL ACTION COMMITTEE $5,000
TRUE NORTH PAC $10K
TYSON FOODS INC. PAC (TYPAC) $10K
UNION PACIFIC CORP. FUND FOR EFFECTIVE GOVERNMENT $10K
UNITED STATES STEEL CORPORATION PAC $5,000
UNITEDHEALTH GROUP PAC $1,000
US BANCORP FEDERAL PAC $1,000
US ENERGY PAC (THE PAC OF AXPC) $1,000
US ISRAEL PAC $1,000
USPAC $1,000
VALERO POLITICAL ACTION COMMITTEE $10K
VERIZON COMMUNICATIONS INC. PAC (VERIZON PAC) $3,000
VISA INC. POLITICAL ACTION COMMITTEE $5,000
VULCAN MATERIALS COMPANY POLITICAL ACTION COMMITTEE $5,000
WALPAC FOR RESPONSIBLE GOVERNMENT POLITICAL ACTION COMMITTEE WALMART INC. $10K
WENDYS COMPANY POLITICAL ACTION COMMITTEE $5,000
WESTERN ENERGY ALLIANCE POLITICAL ACTION COMMITTEE $1,000
WEYERHAEUSER COMPANY PAC $4,000
WILD & WONDERFUL PAC $10K
WINE & SPIRITS WHOLESALERS OF AMERICA INC. PAC $5,000
WSP USA PAC $1,000
XCEL ENERGY EMPLOYEE PAC $1,000

All filings at the FEC ↗

Ethan Dunbar Sr. (DEM)

Raised: $17K through 2026-03-27 individuals $17K · PACs $0 · party $81 · candidate's own money, incl. loans $420 · cash on hand $1,111
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

Hallie Shoffner (DEM)

Raised: $4.0M through 2026-10-14 individuals $4.0M · PACs $69K · party $15K · cash on hand $757K
Outside spending: $4.7M opposing Shoffner · $45K supporting Shoffner · latest reported 2026-10-27
Largest outside spenders: AMERICA ONE — $4.5M opposing Shoffner Largest donors: AMERICA ONE POLICIES $850K (30%) (an organization: its own funders aren't reported to the FEC); COTTON MAJORITY COMMITTEE $303K (11%); ALTRIA CLIENT SERVICES LLC $300K (11%) (an organization: its own funders aren't reported to the FEC); Alexander C Karp $125K (4%), Palantir Technologies Inc., Executive; David Millstone $120K (4%), Standard Industries, CO-CEO ARKANSANS FOR DEMOCRACY AND JUSTICE — $180K opposing Shoffner Largest donors: AMERICA ONE $200K (100%) FREEDOM PROJECT USA — $45K supporting Shoffner

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

7 PACs gave directly — alphabetical; the legal limit is $5,000 per election

BROTHERHOOD OF LOCOMOTIVE ENGINEERS AND TRAINMEN $2,500
COMMON GROUND PAC $2,000
HEART OF DIXIE OBLIGATION PAC $10
INTERNATIONAL BROTHERHOOD OF ELECTRICAL WORKERS POLITICAL ACTION COMMITTEE $1,000
NEA FUND FOR CHILDREN AND PUBLIC EDUCATION $2,000
OCEANS PAC $2,500
SMART TD PAC $1,000

All filings at the FEC ↗

Jeb Little (REP)

Raised: $93K through 2026-03-31 individuals $8,262 · PACs $0 · candidate's own money, incl. loans $84K · cash on hand $127
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

Jeffrey Francis Wadlin (LIB)

Raised: $80K through 2026-10-14 individuals $8,969 · PACs $0 · candidate's own money, incl. loans $71K · cash on hand $6,291
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

Micah Ashby (REP)

Raised: $41K through 2026-02-11 individuals $20 · PACs $0 · candidate's own money, incl. loans $41K · cash on hand $754
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

No campaign ads analyzed for this race yet.

What this page is

An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in AR; or it ran mostly in AR and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.