California House District 25 2026: the ads, and who's paying for them
Raul Ruiz won · 65.0% to 35.0%, with an estimated 57% of the vote counted · Called by AP on Nov 4
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7 ads analyzed · 1 use a rhetorical technique, most often glittering generalities.
The words doing the persuading
Paid for by Committee to elect Waymond Fermon for Indio“…for immigrant, underserved, and marginalized communities.
This endorsement reflects a strong partnership and a shared commitment to delivering results for Indio and the greater Coachella Valley.
Thank you, Congressman Ruiz, for your…”Glittering GeneralitiesSee this ad →
Joe Males (Republican) and Raul Ruiz (Democrat) are the nominees for California's 25th congressional district in the November 3, 2026 general election. Raul Ruiz is the incumbent. By their latest FEC reports, Joe Males's campaign had raised $1.1 million (through October 14, 2026) and Raul Ruiz's campaign $2.5 million (through October 14, 2026). Outside groups have reported $200 for Joe Males and $0 against; $8 for Raul Ruiz and $5,000 against. Semblen has analyzed 7 ads in this race; 1 used at least one rhetorical technique, most often glittering generalities.
Joe Males (REP), Raul Ruiz (DEM, incumbent).
1 other filed with the FEC; any ads they ran are below. 7 ads analyzed, 1 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-28.
Also on every California ballot: 14 statewide ballot measures →The ballot wording and the official arguments, read for rhetorical techniques.
How to vote in California
From California's official election office. Each line links to the official page it came from.
Registration
Register by Mon, Oct 19 (Conditional (same-day) registration Oct 20 - Nov 3). Same-day registration: Conditional registration, provisional ballot, Oct 20 - Nov 3 (passed)Source: sos.ca.gov ↗Source: sos.ca.gov ↗
Early voting in person
Mon, Oct 5 to (Varies by county; VCA vote centers open Oct 24)Source: sos.ca.gov ↗
Checked October 8, 2026. Rules can change; confirm with the official site before you go.
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Findings
As of 2026-10-28. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
7 · started running between 2026-08-17 and 2026-10-26
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
Follow Raul Ruiz in office
Raul Ruiz won. Get what Raul Ruiz says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
Joe Males (REP)
Raised
$1.1M through 2026-10-14individuals $1.1M · PACs $1,450 · cash on hand $58K
Paid for by DR. RAUL RUIZ FOR CONGRESSfrom 2026-10-262 variantsspend $0–19815,000–16,998 impressions
Dr. Ruiz for reelection to keep fighting to make life more affordable for everyone in our communities. Vote by Nov 3rd.
Paid For by Dr. Raul Ruiz for Congress Committee
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by DR. RAUL RUIZ FOR CONGRESSfrom 2026-10-142 variantsspend $0–19820,000–29,998 impressions
I’m running for reelection because everyone deserves to be able to care for their health without worrying
about the bills.
Paid For by Dr. Raul Ruiz for Congress Committee
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Committee to elect Waymond Fermon for Indiofrom 2026-10-12spend $0–99100–999 impressions
🚨🚨 MAJOR ENDORSEMENT ALERT 🚨🚨
Congressman Dr. Raul Ruiz endorses Waymond Fermon for Indio City Council District 2.
Congressman Ruiz and Waymond Fermon have worked together on priorities that directly impact the Coachella Valley from advocating for the Chuckwalla National Monument and traveling to Washington, D.C. for its historic designation, to advancing regional transportation and commuter rail, and advocating for resources for immigrant, underserved, and marginalized communities.
This endorsement reflects a strong partnership and a shared commitment to delivering results for Indio and the greater Coachella Valley.
Thank you, Congressman Ruiz, for your endorsement, leadership, and continued partnership.
Proven Leadership, Continuity Matters. @highlight
#wearethechange
Glittering Generalities: Vague, positive phrasing about partnership and shared commitment conveys no specific policy or evidence. Flagged: “a strong partnership and a shared commitment to delivering results”.
Raul Ruiz won. Get what Raul Ruiz says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Paid for by DR. RAUL RUIZ FOR CONGRESSfrom 2026-09-30 to 2026-09-302 variantsspend $0–1981,100–2,998 impressions
Son of farmworkers, worked through Med school and became an emergency physician and a leader who fights for our communities.
Paid For by Dr. Raul Ruiz for Congress Committee
Paid for by DR. RAUL RUIZ FOR CONGRESSfrom 2026-09-222 variantsspend $200–39885,000–99,998 impressions
In Congress, Dr. Ruiz is working to create good-paying jobs, affordable health care and housing, and protect workers.
Paid For by Dr. Raul Ruiz for Congress Committee
no techniques found
Claims checked
Checked with an earlier version of the checker.
No checkable factual claims in this ad: it's opinion and slogans, nothing a source could confirm or refute.
Paid for by Congressman Raul Ruiz, M.D.from 2026-08-17 to 2026-09-033 variantsspend $600–897195,000–229,997 impressions
Changes to Medi-Cal and CalFresh benefits are coming in ‘27. Protect your coverage by staying on top of new requirements.
Paid for with official funds from the office of Congressman Dr. Raul Ruiz
no techniques found
Claims checked
Checked with an earlier version of the checker.
No checkable factual claims in this ad: it's opinion and slogans, nothing a source could confirm or refute.
Paid for by Congressman Raul Ruiz, M.D.from 2026-08-17 to 2026-09-022 variantsspend $700–898255,000–289,998 impressions
New requirements are coming to Medi-Cal and CalFresh benefits soon. This checklist can help you keep track of the changes.
Paid for with official funds from the office of Congressman Dr. Raul Ruiz
no techniques found
Claims checked
Checked with an earlier version of the checker.
No checkable factual claims in this ad: it's opinion and slogans, nothing a source could confirm or refute.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in CA; or it ran mostly in CA and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.