California House District 29 2026: the ads, and who's paying for them

Luz Rivas won · 57.6% to 42.4%, with an estimated 93% of the vote counted · Called by AP on Nov 5

Angelica Dueñas (Democrat) and Luz Rivas (Democrat) are the nominees for California's 29th congressional district in the November 3, 2026 general election. Luz Rivas is the incumbent. By their latest FEC reports, Angelica Dueñas's campaign had raised $97,000 (through October 14, 2026) and Luz Rivas's campaign $1.0 million (through October 14, 2026). Outside groups have reported $10 for Luz Rivas and $0 against.

Angelica Dueñas (DEM), Luz Rivas (DEM, incumbent). 0 ads analyzed, 0 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

Also on every California ballot: 14 statewide ballot measures → The ballot wording and the official arguments, read for rhetorical techniques.

How to vote in California

From California's official election office. Each line links to the official page it came from.

Registration Register by Mon, Oct 19 (Conditional (same-day) registration Oct 20 - Nov 3). Same-day registration: Conditional registration, provisional ballot, Oct 20 - Nov 3 (passed)Source: sos.ca.gov ↗Source: sos.ca.gov ↗
Early voting in person Mon, Oct 5 to (Varies by county; VCA vote centers open Oct 24)Source: sos.ca.gov ↗
By mail Anyone can vote by mail; return it by Tue, Nov 3 (Postmarked by Nov 3 and received by Nov 10; drop-off by 8 p.m. Nov 3) (passed)Source: elections.cdn.sos.ca.gov ↗Source: sos.ca.gov ↗
Election Day Tue, Nov 3. Polls: 7 a.m. - 8 p.m. (passed)Source: sos.ca.gov ↗
ID at the polls Generally no ID required; some first-time voters who registered by mail/online without ID may be askedSource: elections.cdn.sos.ca.gov ↗

Checked October 8, 2026. Rules can change; confirm with the official site before you go.

Something wrong or out of date? Tell us

A person reads every report and fixes errors the same day.

Got a political text?

Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.

Semblen is free to read and has no ads. If this page was useful, you can support it.

Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Angelica Dueñas (DEM)

Raised
$97K through 2026-10-14 individuals $97K · PACs $99 · cash on hand $16K
Outside spending
none reported
Bundled through PACs
none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

Luz Rivas (DEM, incumbent)

Raised
$1.0M through 2026-10-14 individuals $576K · PACs $455K · cash on hand $296K
Outside spending
$10 supporting Rivas · latest reported 2026-02-11
Largest outside spenders
SIERRA CLUB INDEPENDENT ACTION — $10 supporting Rivas
Bundled through PACs
$43K through 1 PAC · FEC bulk data of 2026-11-01 AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION COMMITTEE — $43K from 42 gifts Lobbyist/registrant PAC
127 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • 314 ACTION FUND $2,000
  • ABBOTT LABORATORIES EMPLOYEE POLITICAL ACTION COMMITTEE $6,000
  • AEROVIRONMENT, INC PAC $1,000
  • AIR LINE PILOTS ASSOCIATION PAC $6,000
  • ALEX LEE FOR STATE ASSEMBLY 2026 $500
  • AMALGAMATED SUGAR COMPANY POLITICAL ACTION COMMITTEE $1,000
  • AMALGAMATED TRANSIT UNION - COPE $3,000
  • AMEREN CORPORATION FEDERAL POLITICAL ACTION COMMITTEE (AMEREN FEDPAC) $1,000
  • AMERICAN ACADEMY OF DERMATOLOGY ASSOCIATION POLITICAL ACTION COMMITTEE (SKINPAC) $1,000
  • AMERICAN AIRLINES INC. POLITICAL ACTION COMMITTEE (AAPAC) $1,000
  • AMERICAN ASSOCIATION FOR JUSTICE POLITICAL ACTION COMMITTEE (AAJ PAC) $7,500
  • AMERICAN ASSOCIATION OF ORAL AND MAXILLOFACIAL SURGEONS POLITICAL ACTION COMMITTEE $1,500
  • AMERICAN BUS ASSOCIATION POLITICAL ACTION COMMITTEE - BUSPAC $1,500
  • AMERICAN COUNCIL OF ENGINEERING COMPANIES (ACEC/PAC) $5,500
  • AMERICAN CRYSTAL SUGAR COMPANY POLITICAL ACTION COMMITTEE $10K
  • AMERICAN FEDERATION OF STATE COUNTY & MUNICIPAL EMPLOYEES P E O P L E $7,500
  • AMERICAN FEDERATION OF TEACHERS, AFL-CIO COMMITTEE ON POLITICAL EDUCATION $5,000
  • AMERICAN FOREST & PAPER ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
  • AMERICAN HOSPITAL ASSOCIATION PAC $4,500
  • AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS POLITICAL ACTION COMMITTEE $2,500
  • AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION COMMITTEE $10K
  • AMERICAN POSTAL WORKERS UNION COMMITTEE ON POLITICAL ACTION $3,000
  • AMERICAN SUGAR CANE LEAGUE OF USA, INC PAC $3,000
  • AMERICAN SUGARBEET GROWERS ASSOCIATION PAC $1,000
  • AMERICANS FOR RESPONSIBLE INNOVATION LTD. POLITICAL ACTION COMMITTEE (ARI PAC) $1,000
  • AMERIPAC: THE FUND FOR A GREATER AMERICA $5,000
  • AMGEN INC. POLITICAL ACTION COMMITTEE $2,000
  • ANHEUSER-BUSCH COMPANIES LLC POLITICAL ACTION COMMITTEE $2,500
  • ANIMAL WELLNESS ACTION PAC $2,000
  • AT&T INC. EMPLOYEE FEDERAL POLITICAL ACTION COMMITTEE (AT&T EMPLOYEE FEDERAL PAC) $2,000
  • BARRAGAN FOR CONGRESS $500
  • BIOTECHNOLOGY INNOVATION ORGANIZATION PAC (BIO PAC) $1,000
  • BLUE ORIGIN LLC POLITICAL ACTION COMMITTEE (BLUE ORIGIN PAC) $2,000
  • BLUE SHIELD OF CALIFORNIA PAC (SHIELD PAC) $5,000
  • BNSF RAILWAY COMPANY RAILPAC (BNSF RAILPAC) $2,500
  • CALIFORNIA ASSOCIATION OF MARRIAGE & FAMILY THERAPISTS PAC $1,000
  • CALIFORNIA LIFE SCIENCES POLITICAL ACTION COMMITTEE $500
  • CARPENTERS LEGISLATIVE IMPROVEMENT COMMITTEE UNITED BROTHERHOOD OF CARPENTERS AND JOINERS $5,000
  • CHARTER COMMUNICATIONS INC. POLITICAL ACTION COMMITTEE $5,500
  • CHC BOLD PAC $5,000
  • COMCAST CORPORATION & NBCUNIVERSAL POLITICAL ACTION COMMITTEE - FEDERAL $2,500
  • CULAC THE PAC OF CREDIT UNION NATIONAL ASSOCIATION $2,500
  • D.R.I.V.E. - DEMOCRAT, REPUBLICAN, INDEPENDENT VOTER EDUCATION (THE PAC OF THE INTERNATIONAL BROTHERHOOD OF TEAMSTERS) $2,500
  • DAVITA INC. POLITICAL ACTION COMMITTEE (DAPAC) $1,000
  • DEFEND THE DREAM $2,500
  • DEFEND THE VOTE $2,500
  • DELTA AIR LINES PAC $1,000
  • DEMOCRATIC CONSERVATION ALLIANCE PAC $4,500
  • DEMOCRATS WIN FUND $10K
  • DOING RIGHT - RESULTS ACTION UNITY LEADERSHIP PAC $4,500
  • EDISON INTERNATIONAL PAC $8,000
  • EDWARDS LIFESCIENCES POLITICAL ACTION COMMITTEE (A.K.A. EDWARDS PAC) $2,000
  • ELECT DEMOCRATIC WOMEN $5,500
  • ELEVANCE HEALTH, INC. POLITICAL ACTION COMMITTEE (ELEVANCE HEALTH PAC) $3,000
  • EMPLOYEES OF NORTHROP GRUMMAN CORPORATION PAC $2,500
  • ENGINEERS POLITICAL EDUCATION COMMITTEE (EPEC)/INTERNATIONAL UNION OF OPERATING ENGINEERS $2,500
  • ENVIRONMENTAL DEFENSE ACTION FUND PAC (EDAF PAC) $1,000
  • FAIR SHOT PAC $2,000
  • FRIENDS OF CHERI BUSTOS $500
  • GENENTECH INC. POLITICAL ACTION COMMITTEE (GENENPAC) $1,000
  • GENERAL DYNAMICS CORPORATION POLITICAL ACTION COMMITTEE (GENERAL DYNAMICS EMPLOYEE PAC) $3,000
  • GENERAL MOTORS COMPANY POLITICAL ACTION COMMITTEE (GM PAC) $2,000
  • GILEAD SCIENCES INC HEALTHCARE POLICY PAC $1,000
  • GOOGLE LLC NETPAC $2,000
  • HUMAN RIGHTS CAMPAIGN PAC $1,000
  • INFINEON TECHNOLOGIES AMERICAS CORP. POLITICAL ACTION COMMITTEE (IFAM PAC) $500
  • INTERNATIONAL ASSOCIATION OF FIREFIGHTERS INTERESTED IN REGISTRATION AND EDUCATION PAC $5,000
  • INTERNATIONAL ASSOCIATION OF SHEET METAL, AIR, RAIL AND TRANSPORTATION WORKERS POLITICAL ACTION LEAGUE $10K
  • INTERNATIONAL BROTHERHOOD OF ELECTRICAL WORKERS POLITICAL ACTION COMMITTEE $5,000
  • INTERNATIONAL LONGSHORE AND WAREHOUSE UNION -- POLITICAL ACTION FUND $2,500
  • INTERNATIONAL UNION OF OPERATING ENGINEERS LOCAL NO. 12 VOLUNTARY LEGISLATIVE FUND $5,000
  • INTERNATIONAL UNION OF PAINTERS AND ALLIED TRADES POLITICAL ACTION TOGETHER POLITICAL COMMITTEE $3,500
  • JANE FONDA CLIMATE PAC $2,500
  • LABORERS' INTERNATIONAL UNION OF NORTH AMERICA (LIUNA) PAC $5,000
  • LEAGUE OF CONSERVATION VOTERS ACTION FUND $2,500
  • LEIDOS INC. POLITICAL ACTION COMMITTEE $1,000
  • LOS ANGELES/ORANGE COUNTIES BUILDING AND CONSTRUCTION TRADES COUNCIL FEDERAL POLITICAL ACTION COMMITTEE (PAC) $2,500
  • MACHINISTS NON PARTISAN POLITICAL LEAGUE OF THE INTERNATIONAL ASSOCIATION OF MACHINISTS & AEROSPACE WORKERS $5,000
  • MCDONALDS CORPORATION POLITICAL ACTION COMMITTEE $1,000
  • MEDICARE FOR ALL $5,000
  • MICHIGAN SUGAR COMPANY GROWERS POLITICAL ACTION COMMITTEE $1,000
  • MICROSOFT CORPORATION STAKEHOLDERS VOLUNTARY PAC - MSVPAC $1,000
  • MINN-DAK FARMERS COOPERATIVE SUGAR PAC (MDSPAC) $1,000
  • NATIONAL ACTIVE AND RETIRED FEDERAL EMPLOYEES ASSOCIATION POLITICAL ACTION COM (NARFE-PAC) $2,000
  • NATIONAL AIR TRAFFIC CONTROLLERS ASSOCIATION PAC $3,500
  • NATIONAL APARTMENT ASSOCIATION POLITICAL ACTION COMMITTEE $2,500
  • NATIONAL ASSOCIATION OF BROADCASTERS POLITICAL ACTION COMMITTEE (NABPAC) $1,000
  • NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE (RPAC) $3,000
  • NATIONAL BEER WHOLESALERS ASSOCIATION POLITICAL ACTION COMMITTEE $3,000
  • NATIONAL RURAL ELECTRIC COOPERATIVE ASSOCIATION AMERICA'S ELECTRIC COOPERATIVES PAC $2,000
  • NCTA - THE INTERNET & TELEVISION ASSOCIATION POLITICAL ACTION COMMITTEE (NCTAPAC) $2,500
  • NEA FUND FOR CHILDREN AND PUBLIC EDUCATION $4,000
  • NETJETS INC. PAC $1,000
  • PERIMETER SOLUTIONS INC. POLITICAL ACTION COMMITTEE $2,500
  • PFIZER INC. PAC $1,500
  • PG&E CORPORATION EMPLOYEES ENERGYPAC $2,000
  • PHARMAVITE LLC POLITICAL ACTION COMMITTEE (PHARMAVITE PAC) $1,000
  • POLITICAL ACTION COMMITTEE OF THE INTERNATIONAL ALLIANCE OF THEATRICAL STAGE EMPLOYEES $5,000
  • POWERPAC OF THE EDISON ELECTRIC INSTITUTE $2,500
  • PPG INDUSTRIES INC. PAC $2,500
  • PROFESSIONAL ENGINEERS IN CALIFORNIA GOVERNMENT FEDERAL PAC (PECG FED-PAC) $2,000
  • SAZERAC COMPANY, INC. PAC (SAZERACPAC) $290
  • SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION) $2,500
  • SEMPRA ENERGY EMPLOYEES POLITICAL ACTION COMMITTEE- FEDERAL $2,000
  • SHEET METAL & AIR CONDITIONING CONTRACTORS' NATIONAL ASSOC., INC. POLITICAL ACTION COMMITTEE $5,000
  • SOUTHERN MINNESOTA BEET SUGAR COOPERATIVE POLITICAL ACTION COMMITTEE $2,000
  • SOUTHWEST AIRLINES PILOTS ASSOCIATION POLITICAL ACTION COMMITTEE (SWAPA PAC) $1,000
  • STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY FEDERAL POLITICAL ACTION COMMITTEE (STATE FARM FEDERAL PAC) $500
  • SUGAR CANE GROWERS COOPERATIVE OF FLORIDA (PAC) $1,000
  • T-MOBILE US, INC. POLITICAL ACTION COMMITTEE (T-PAC) $1,000
  • TAKEDA PHARMACEUTICALS AMERICA INC. POLITICAL ACTION COMMITTEE $2,500
  • THE BOEING COMPANY PAC $1,000
  • THE HOME DEPOT INC. POLITICAL ACTION COMMITTEE $2,500
  • THE NIELSEN COMPANY (US), LLC FEDERAL POLITICAL ACTION COMMITTEE (NIELSEN PAC) $500
  • TOYOTA MOTOR NORTH AMERICA, INC POLITICAL ACTION COMMITTEE (TOYOTA/LEXUS PAC) $3,000
  • TRANSDIGM GROUP INC. EMPLOYEE POLITICAL ACTION COMMITTEE $3,500
  • TRANSPORT WORKERS UNION OF AMERICA POLITICAL CONTRIBUTIONS COMMITTEE $2,500
  • TRIED-AND-TRUE PAC $2,000
  • TWDC ENTERPRISES 18 CORP. EMPLOYEES PAC AKA 'THE WALT DISNEY COMPANY EMPLOYEES PAC' OR 'DISNEY PAC' $1,000
  • UA UNION PLUMBERS & PIPEFITTERS VOTE! PAC (UNITED ASSOCIATION OF JOURNEYMEN AND APPRENTICES OF THE PLUMBING & PIPEFITTING INDUSTRY OF THE UNITED STATES AND CANADA) $5,000
  • UAW - V - CAP (UAW VOLUNTARY COMMUNITY ACTION PROGRAM) 'INT'L UNION UNITED AUTOMOBILE AEROSPACE & AGRICULTURAL IMPLEMENT WORKERS OF AMERICA UAW $1,000
  • UNITED FOOD AND COMMERCIAL WORKERS INTERNATIONAL UNION ACTIVE BALLOT CLUB $3,500
  • VERIZON COMMUNICATIONS, INC. POLITICAL ACTION COMMITTEE (VERIZON PAC) $4,000
  • WINE AND SPIRITS WHOLESALERS OF AMERICA, INC. POLITICAL ACTION COMMITTEE $1,000
  • WOMEN'S POLITICAL COMMITTEE FEDERAL $5,000
  • XCEL ENERGY EMPLOYEE POLITICAL ACTION COMMITTEE (XPAC) $1,000
  • ZENECA INC. POLITICAL ACTION COMMITTEE (AZPAC) $1,000

All filings at the FEC ↗

No campaign ads analyzed for this race yet.

What this page is

  • An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in CA; or it ran mostly in CA and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
  • Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
  • A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
  • Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
  • Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
  • Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.

Try Pro free for 14 days, no card. Claim checks on every article, and an email when the stories you follow change.