California House District 29 2026: the ads, and who's paying for them
Luz Rivas won · 57.6% to 42.4%, with an estimated 93% of the vote counted · Called by AP on Nov 5
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Angelica Dueñas (Democrat) and Luz Rivas (Democrat) are the nominees for California's 29th congressional district in the November 3, 2026 general election. Luz Rivas is the incumbent. By their latest FEC reports, Angelica Dueñas's campaign had raised $97,000 (through October 14, 2026) and Luz Rivas's campaign $1.0 million (through October 14, 2026). Outside groups have reported $10 for Luz Rivas and $0 against.
Angelica Dueñas (DEM), Luz Rivas (DEM, incumbent).
0 ads analyzed, 0 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing.
Also on every California ballot: 14 statewide ballot measures →The ballot wording and the official arguments, read for rhetorical techniques.
How to vote in California
From California's official election office. Each line links to the official page it came from.
Registration
Register by Mon, Oct 19 (Conditional (same-day) registration Oct 20 - Nov 3). Same-day registration: Conditional registration, provisional ballot, Oct 20 - Nov 3 (passed)Source: sos.ca.gov ↗Source: sos.ca.gov ↗
Early voting in person
Mon, Oct 5 to (Varies by county; VCA vote centers open Oct 24)Source: sos.ca.gov ↗
Checked October 8, 2026. Rules can change; confirm with the official site before you go.
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
Angelica Dueñas (DEM)
Raised
$97K through 2026-10-14individuals $97K · PACs $99 · cash on hand $16K
NATIONAL ACTIVE AND RETIRED FEDERAL EMPLOYEES ASSOCIATION POLITICAL ACTION COM (NARFE-PAC) $2,000
NATIONAL AIR TRAFFIC CONTROLLERS ASSOCIATION PAC $3,500
NATIONAL APARTMENT ASSOCIATION POLITICAL ACTION COMMITTEE $2,500
NATIONAL ASSOCIATION OF BROADCASTERS POLITICAL ACTION COMMITTEE (NABPAC) $1,000
NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE (RPAC) $3,000
NATIONAL BEER WHOLESALERS ASSOCIATION POLITICAL ACTION COMMITTEE $3,000
NATIONAL RURAL ELECTRIC COOPERATIVE ASSOCIATION AMERICA'S ELECTRIC COOPERATIVES PAC $2,000
NCTA - THE INTERNET & TELEVISION ASSOCIATION POLITICAL ACTION COMMITTEE (NCTAPAC) $2,500
NEA FUND FOR CHILDREN AND PUBLIC EDUCATION $4,000
NETJETS INC. PAC $1,000
PERIMETER SOLUTIONS INC. POLITICAL ACTION COMMITTEE $2,500
PFIZER INC. PAC $1,500
PG&E CORPORATION EMPLOYEES ENERGYPAC $2,000
PHARMAVITE LLC POLITICAL ACTION COMMITTEE (PHARMAVITE PAC) $1,000
POLITICAL ACTION COMMITTEE OF THE INTERNATIONAL ALLIANCE OF THEATRICAL STAGE EMPLOYEES $5,000
POWERPAC OF THE EDISON ELECTRIC INSTITUTE $2,500
PPG INDUSTRIES INC. PAC $2,500
PROFESSIONAL ENGINEERS IN CALIFORNIA GOVERNMENT FEDERAL PAC (PECG FED-PAC) $2,000
SAZERAC COMPANY, INC. PAC (SAZERACPAC) $290
SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION) $2,500
SEMPRA ENERGY EMPLOYEES POLITICAL ACTION COMMITTEE- FEDERAL $2,000
SHEET METAL & AIR CONDITIONING CONTRACTORS' NATIONAL ASSOC., INC. POLITICAL ACTION COMMITTEE $5,000
SOUTHERN MINNESOTA BEET SUGAR COOPERATIVE POLITICAL ACTION COMMITTEE $2,000
SOUTHWEST AIRLINES PILOTS ASSOCIATION POLITICAL ACTION COMMITTEE (SWAPA PAC) $1,000
STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY FEDERAL POLITICAL ACTION COMMITTEE (STATE FARM FEDERAL PAC) $500
SUGAR CANE GROWERS COOPERATIVE OF FLORIDA (PAC) $1,000
T-MOBILE US, INC. POLITICAL ACTION COMMITTEE (T-PAC) $1,000
TAKEDA PHARMACEUTICALS AMERICA INC. POLITICAL ACTION COMMITTEE $2,500
THE BOEING COMPANY PAC $1,000
THE HOME DEPOT INC. POLITICAL ACTION COMMITTEE $2,500
THE NIELSEN COMPANY (US), LLC FEDERAL POLITICAL ACTION COMMITTEE (NIELSEN PAC) $500
TOYOTA MOTOR NORTH AMERICA, INC POLITICAL ACTION COMMITTEE (TOYOTA/LEXUS PAC) $3,000
TRANSDIGM GROUP INC. EMPLOYEE POLITICAL ACTION COMMITTEE $3,500
TRANSPORT WORKERS UNION OF AMERICA POLITICAL CONTRIBUTIONS COMMITTEE $2,500
TRIED-AND-TRUE PAC $2,000
TWDC ENTERPRISES 18 CORP. EMPLOYEES PAC AKA 'THE WALT DISNEY COMPANY EMPLOYEES PAC' OR 'DISNEY PAC' $1,000
UA UNION PLUMBERS & PIPEFITTERS VOTE! PAC (UNITED ASSOCIATION OF JOURNEYMEN AND APPRENTICES OF THE PLUMBING & PIPEFITTING INDUSTRY OF THE UNITED STATES AND CANADA) $5,000
UAW - V - CAP (UAW VOLUNTARY COMMUNITY ACTION PROGRAM) 'INT'L UNION UNITED AUTOMOBILE AEROSPACE & AGRICULTURAL IMPLEMENT WORKERS OF AMERICA UAW $1,000
UNITED FOOD AND COMMERCIAL WORKERS INTERNATIONAL UNION ACTIVE BALLOT CLUB $3,500
VERIZON COMMUNICATIONS, INC. POLITICAL ACTION COMMITTEE (VERIZON PAC) $4,000
WINE AND SPIRITS WHOLESALERS OF AMERICA, INC. POLITICAL ACTION COMMITTEE $1,000
WOMEN'S POLITICAL COMMITTEE FEDERAL $5,000
XCEL ENERGY EMPLOYEE POLITICAL ACTION COMMITTEE (XPAC) $1,000
ZENECA INC. POLITICAL ACTION COMMITTEE (AZPAC) $1,000
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in CA; or it ran mostly in CA and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
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Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.