Political ads · 2026 · FL

Florida House District 13 2026: the ads, and who's paying for them

Anna Paulina Luna won · 49.5% to 48.7% · Called by AP on Nov 5

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Tony D'Arrigo (independent), Leela Gray (Democrat) and Anna Paulina Luna (Republican) are the nominees for Florida's 13th congressional district in the November 3, 2026 general election. Anna Paulina Luna is the incumbent. By their latest FEC reports, Tony D'Arrigo's campaign had raised $28,000 (through June 30, 2026), Leela Gray's campaign $2.9 million (through October 14, 2026) and Anna Paulina Luna's campaign $4.4 million (through October 14, 2026). Outside groups have reported $324,000 for Leela Gray and $3.5 million against; $678,000 for Anna Paulina Luna and $6.2 million against.

Tony D'Arrigo (IND), Leela Gray (DEM), Anna Paulina Luna (REP, incumbent). 5 others filed with the FEC; any ads they ran are below. 0 ads analyzed, 0 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

Also on every Florida ballot: 3 statewide ballot measures → The ballot wording and the official arguments, read for rhetorical techniques.

How to vote in Florida

From Florida's official election office. Each line links to the official page it came from.

Registration	Register by Mon, Oct 5 (29 days before the election) (passed)Source: dos.fl.gov ↗Source: dos.fl.gov ↗
Early voting in person	Sat, Oct 24 to Sat, Oct 31 (Mandatory start date (10th day before). Counties may start as early as Oct 19 (15th day before).) (passed)Source: dos.fl.gov ↗Source: dos.fl.gov ↗
By mail	Anyone can vote by mail; request a ballot by Thu, Oct 22 (5 pm on the 12th day before the election. This is the deadline for a ballot to be mailed.); return it by Tue, Nov 3 (Received by 7 pm local time on Election Day; the postmark does not count) (passed)Source: dos.fl.gov ↗
Election Day	Tue, Nov 3. Polls: 7 a.m. to 7 p.m. local time (passed)Source: dos.fl.gov ↗
ID at the polls	Current, valid photo ID with signatureSource: dos.fl.gov ↗

Check your registration and polling place ↗ Florida's official election site ↗

Checked October 6, 2026. Rules can change; confirm with the official site before you go.

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Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Tony D'Arrigo (IND)

Raised: $28K through 2026-06-30 individuals $21K · PACs $0 · cash on hand $26K
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

Leela Gray (DEM)

Raised: $2.9M through 2026-10-14 individuals $2.5M · PACs $308K · party $322 · candidate's own money, incl. loans $7,115 · from the candidate's other committees $127K · cash on hand $656K
Outside spending: $3.5M opposing Gray · $324K supporting Gray · latest reported 2026-11-02
Largest outside spenders: NO GOING BACK PAC INC. — $1.9M opposing Gray WIN IT BACK PAC — $849K opposing Gray Largest donors: CLUB FOR GROWTH ACTION $4.5M (40%); Jeff Yass $4.5M (39%), SIG, Managing Director; SCHOOL FREEDOM FUND $1.9M (17%); William H Roj $300K (3%), Retired; Ricky Sandler $100K (1%), Eminence Capital ADVANCING PRINCIPLED LEADERSHIP — $394K opposing Gray Largest donors: Joseph White $100K (39%), Retired, Retired VOTEVETS — $210K opposing Gray, $10K supporting Gray Largest donors: GOVERNMENT THAT WORKS PAC $6.9M (20%); GLOBAL IMPACT SOCIAL WELFARE FUND $3.0M (9%) (an organization: its own funders aren't reported to the FEC); BETTER WORLD CIVIC TRUST $1.6M (5%) (an organization: its own funders aren't reported to the FEC); DEMOCRACY MATTERS $1.4M (4%) (an organization: its own funders aren't reported to the FEC); Joshua Bekenstein $1.2M (3%), Bain Capital, Investor PROGRESSIVE TURNOUT PROJECT — $176K supporting Gray Largest donors: STOP REPUBLICANS $6.1M (22%) (its largest donors: FAHEY, EILEEN $2.7M; PROGRESSIVE TURNOUT PROJECT $2.5M); LAWALL, JOY $6.0M (22%); PROGRESSIVE TAKEOVER $3.5M (13%) (its largest donors: EVEY, JULIE $1.4M); STOP THESE OPPRESSIVE PEOPLE: TYRANTS RACISTS UNQUALIFIEDS MISOGYNISTS PROPAGANDISTS (STOP TRUMP) $3.0M (11%) (its largest donors: JOHNSTON, ERIC $1.3M); DEM TURNOUT 2024 $2.1M (8%) (its largest donors: KITCHEN, CAROL $1.2M) and 6 more

Bundled through PACs: $34K through 2 PACs · FEC bulk data of 2026-11-01 EMILYS LIST — $29K from 36 gifts FAIR SHOT PAC — $4,500 from 2 gifts

21 PACs gave directly — alphabetical; the legal limit is $5,000 per election

AMERICAN SOCIETY OF PLASTIC SURGEONS PLASTYPAC $500
AMERIPAC: THE FUND FOR A GREATER AMERICA $5,000
ATHENA PAC $1,000
CALL TO SERVE $1,000
CARPENTERS LEGISLATIVE IMPROVEMENT COMMITTEE UNITED BROTHERHOOD OF CARPENTERS AND JOINERS $5,000
CHRISSY HOULAHAN FOR CONGRESS $2,000
CROSSPARTISAN PAC I $10K
ELECT DEMOCRATIC WOMEN $5,000
ELECT EVERY DEMOCRAT PAC $1,000
EMILYS LIST $5,000
FRATERNITY & SORORITY POLITICAL ACTION COMMITTEE $1,000
HOULAPAC $1,000
LIFTOFF PAC $2,500
MITTEN PAC $5,000
MOMS FED UP $5,000
NEW DEMOCRAT COALITION ACTION FUND $5,000
NOT SO OLD FASHIONED PAC $1,000
PATRIOT PAC $2,500
PROGRESSIVE AMERICANS FOR DEMOCRACY $5,000
SERVICE FIRST PAC $2,000
VOTEVETS $5,000

All filings at the FEC ↗

Anna Paulina Luna (REP, incumbent)

Raised: $4.4M through 2026-10-14 individuals $2.7M · PACs $220K · candidate's own money, incl. loans $97 · from the candidate's other committees $1.4M · cash on hand $747K
Outside spending: $6.2M opposing Luna · $678K supporting Luna · latest reported 2026-10-29
Largest outside spenders: HMP — $4.5M opposing Luna Largest donors: HOUSE MAJORITY FORWARD $93.7M (39%) (an organization: its own funders aren't reported to the FEC); Reid G Hoffman $8.5M (4%), Greylock Partners, Partner; ECONOMIC OPPORTUNITY FUND $5.0M (2%) (an organization: its own funders aren't reported to the FEC); Fred Eychaner $5.0M (2%), Retired; UNITED ASSOCIATION POLITICAL ISSUES FUND $4.8M (2%) (an organization: its own funders aren't reported to the FEC) GIFFORDS PAC — $857K opposing Luna Largest donors: GIFFORDS $4.5M (57%) (an organization: its own funders aren't reported to the FEC); JAMES L. GUTHRIE TRUST $571K (7%) (an organization: its own funders aren't reported to the FEC); WARFEL, EDWARD $497K (6%); HOUSE MAJORITY PAC $100K (1%) NO GOING BACK PAC INC. — $405K supporting Luna NRDC ACTION VOTES — $300K opposing Luna Largest donors: NRDC ACTION FUND $3.1M (100%) (an organization: its own funders aren't reported to the FEC) EDW ACTION FUND — $299K opposing Luna Largest donors: UNITED DEMOCRACY PROJECT ('UDP') $2.4M (28%); EDW FOUNDATION $1.8M (21%) (an organization: its own funders aren't reported to the FEC); ELECT DEMOCRATIC WOMEN $880K (10%); THE BENCH $596K (7%); BATTLEGROUND DEMOCRATS $560K (7%) (an organization: its own funders aren't reported to the FEC) and 12 more

Bundled through PACs: $71K through 4 PACs · FEC bulk data of 2026-11-01 CLUB FOR GROWTH PAC — $55K from 53 gifts AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION COMMITTEE — $8,250 from 17 gifts Lobbyist/registrant PAC FREEDOM CAUCUS FUND — $6,950 from 8 gifts AMERICAN COUNCIL OF ENGINEERING COMPANIES (ACEC/PAC) — $1,000 from 1 gift Lobbyist/registrant PAC

31 PACs gave directly — alphabetical; the legal limit is $5,000 per election

AMERICAN COUNCIL OF ENGINEERING COMPANIES (ACEC/PAC) $1,000
AMERICAN REVIVAL PAC $10K
ASIAN AMERICAN HOTEL OWNERS ASSOCIATION PAC (AAHOA PAC) $5,000
CITIZENS UNITED POLITICAL VICTORY FUND $1,000
COMPETITIVE MARKETS PAC $2,500
DEFENSE OF FREEDOM PAC $5,000
DUKE ENERGY CORPORATION PAC $1,000
GOD, FAMILY, & COUNTRY PAC $2,500
HISPANIC 100 FED PAC $1,000
HONEYWELL INTERNATIONAL PAC $10K
HOUSE CONSERVATIVES FUND $2,000
HOUSE FREEDOM FUND $5,000
INTERNATIONAL ASSOCIATION OF FIREFIGHTERS INTERESTED IN REGISTRATION AND EDUCATION PAC $500
JIM JORDAN FOR CONGRESS $2,000
JOE MITCHELL FOR CONGRESS $2,000
JUSTICE FREEDOM & LIBERTY PAC $1,000
KEEP TEXAS TEXAS PAC $5,000
LOCKHEED MARTIN CORPORATION EMPLOYEES' PAC $2,000
MIKE JOHNSON FOR LOUISIANA $2,000
MVL PAC $5,000
NATIONAL ASSOCIATION OF REALTORS PAC $3,000
NATIONAL MARINE MANUFACTURERS ASSOCIATION AND MARINE RETAILERS ASSOCIATION BOAT PAC $1,000
NATIONAL RIFLE ASSOCIATION OF AMERICA POLITICAL VICTORY FUND $1,000
NATIONAL SHOOTING SPORTS FOUNDATION, INC. PAC (NSSF PAC) $1,000
NEXT GENERATION PAC $500
SEAL PAC SUPPORTING ELECTING AMERICAN LEADERS PAC $1,000
SPACE EXPLORATION TECHNOLOGIES CORP. PAC $10K
STOP COMMUNISM PAC $3,500
THE NATIONAL RURAL ELECTRIC COOPERATIVE ASSOCIATION ACTION COMMITTEE FOR RURAL ELECTRIFICATION (A... $1,500
UNITED STATES SUGAR CORPORATION EMPLOYEE STOCK OWNERSHIP PLAN PAC, $5,000
VALOR PAC $10K

All filings at the FEC ↗

No campaign ads analyzed for this race yet.

What this page is

An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in FL; or it ran mostly in FL and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
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Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.