Florida House District 3 2026: the ads, and who's paying for them

Kat Cammack won · 55.1% to 43.0% · Called by AP on Nov 3

Kat Cammack (Republican), Seth Harp (Democrat) and Mike Klein (NPA) are the nominees for Florida's 3rd congressional district in the November 3, 2026 general election. Kat Cammack is the incumbent. By their latest FEC reports, Kat Cammack's campaign had raised $2.4 million (through October 14, 2026), Seth Harp's campaign $172,000 (through October 14, 2026) and Mike Klein's campaign $121,000 (through October 14, 2026). Outside groups have reported $181,000 for Kat Cammack and $0 against.

Kat Cammack (REP, incumbent), Seth Harp (DEM), Mike Klein (NPA). 3 others filed with the FEC; any ads they ran are below. 0 ads analyzed, 0 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

Also on every Florida ballot: 3 statewide ballot measures → The ballot wording and the official arguments, read for rhetorical techniques.

How to vote in Florida

From Florida's official election office. Each line links to the official page it came from.

Registration Register by Mon, Oct 5 (29 days before the election) (passed)Source: dos.fl.gov ↗Source: dos.fl.gov ↗
Early voting in person Sat, Oct 24 to Sat, Oct 31 (Mandatory start date (10th day before). Counties may start as early as Oct 19 (15th day before).) (passed)Source: dos.fl.gov ↗Source: dos.fl.gov ↗
By mail Anyone can vote by mail; request a ballot by Thu, Oct 22 (5 pm on the 12th day before the election. This is the deadline for a ballot to be mailed.); return it by Tue, Nov 3 (Received by 7 pm local time on Election Day; the postmark does not count) (passed)Source: dos.fl.gov ↗
Election Day Tue, Nov 3. Polls: 7 a.m. to 7 p.m. local time (passed)Source: dos.fl.gov ↗
ID at the polls Current, valid photo ID with signatureSource: dos.fl.gov ↗

Checked October 6, 2026. Rules can change; confirm with the official site before you go.

Something wrong or out of date? Tell us

A person reads every report and fixes errors the same day.

Got a political text?

Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.

Semblen is free to read and has no ads. If this page was useful, you can support it.

Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Kat Cammack (REP, incumbent)

Raised
$2.4M through 2026-10-14 individuals $1.1M · PACs $935K · from the candidate's other committees $444K · cash on hand $962K
Outside spending
$181K supporting Cammack · latest reported 2026-10-28
Largest outside spenders
PROTECT FREEDOM POLITICAL ACTION COMMITTEE — $150K supporting Cammack Largest donors: Jeff Yass $12.5M (96%), SIG, Managing Director; AMERICAN DREAMS PAC $139K (1%); KIANI FAMILY TRUST $100K (1%) (an organization: its own funders aren't reported to the FEC) LATINOS FOR CONSERVATIVE VALUES — $31K supporting Cammack
Bundled through PACs
$45K through 4 PACs · FEC bulk data of 2026-11-01 AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION COMMITTEE — $33K from 36 gifts Lobbyist/registrant PAC MAGGIE'S LIST — $7,250 from 3 gifts LOG CABIN REPUBLICANS PAC — $3,000 from 6 gifts Lobbyist/registrant PAC NORPAC — $1,500 from 2 gifts
222 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • AGRICULTURAL RETAILERS ASSOCIATION POLITICAL ACTION COMMITTE $2,500
  • AIR METHODS LLC POLITICAL ACTION COMMITTEE (AMPAC) $2,000
  • ALTRIA GROUP INC. PAC (ALTRIAPAC) $2,000
  • AMALGAMATED SUGAR COMPANY PAC $1,000
  • AMAZON.COM SERVICES LLC SEPARATE SEGREGATED FUND (AMAZON PAC $2,000
  • AMERICA'S HEALTH INSURANCE PLANS INC. PAC (AHIP PAC) $2,500
  • AMERICAN ACADEMY OF DERMATOLOGY ASSOCIATION PAC (SKINPAC) $2,500
  • AMERICAN ACADEMY OF FAMILY PHYSICIANS PAC $1,000
  • AMERICAN ACADEMY OF NEUROLOGY BRAINPAC $2,000
  • AMERICAN ACADEMY OF OPHTHALMOLOGY INC POLITICAL COMMITTEE (O $2,500
  • AMERICAN ASSOCIATION OF CROP INSURERS PAC $5,000
  • AMERICAN BAKERS ASSOCIATION AMERICAN BAKERS POLITICAL ACTION $2,000
  • AMERICAN BANKERS ASSOCIATION PAC (BANKPAC) $8,500
  • AMERICAN BEVERAGE ASSOCIATION PAC (AKA AMERICAN BEVERAGE PAC $1,000
  • AMERICAN CHEMISTRY COUNCIL PAC $1,000
  • AMERICAN COLLEGE OF CARDIOLOGY PAC (HEARTPAC) $6,000
  • AMERICAN COLLEGE OF PHYSICIAN SERVICES INC PAC; AKA ACP SERV $1,000
  • AMERICAN COLLEGE OF RADIOLOGY ASSOCIATION PAC $10K
  • AMERICAN COLLEGE OF SURGEONS PROFESSIONAL ASSOCIATION PAC $3,500
  • AMERICAN CRYSTAL SUGAR COMPANY PAC $10K
  • AMERICAN DENTAL ASSOCIATION PAC $5,000
  • AMERICAN FINANCIAL SERVICES ASSOCIATION PAC $3,500
  • AMERICAN GAS ASSOCIATION PAC $1,000
  • AMERICAN HORTICULTURE INDUSTRY ASSOCIATION - PAC (AMERICANHO $1,000
  • AMERICAN HOSPITAL ASSOCIATION PAC $4,000
  • AMERICAN HOTEL AND LODGING ASSOCIATION PAC ('HOTELPAC') $1,000
  • AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS PAC $10K
  • AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION CO $5,000
  • AMERICAN KENNEL CLUB $1,000
  • AMERICAN MARITIME OFFICERS VOLUNTARY POLITICAL ACTION FUND $1,000
  • AMERICAN MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE $2,000
  • AMERICAN OPTOMETRIC ASSOCIATION PAC $9,500
  • AMERICAN OSTEOPATHIC INFORMATION ASSOCIATION - OSTEOPATHIC P $1,000
  • AMERICAN PRINCIPLES $1,000
  • AMERICAN PSYCHIATRIC ASSOCIATION POLITICAL ACTION COMMITTEE $2,000
  • AMERICAN SOCIETY OF ANESTHESIOLOGISTS PAC (ASA PAC) $5,000
  • AMERICAN SOCIETY OF PLASTIC SURGEONS PLASTYPAC $10K
  • AMERICAN SOYBEAN ASSOCIATION PAC (SOYPAC) $2,000
  • AMERICAN SPEECH-LANGUAGE-HEARING ASSOCIATION PAC (ASHA PAC) $5,000
  • AMERICAN SUGAR CANE LEAGUE OF USA INC PAC $3,000
  • AMERICAN WATERWAYS OPERATORS-PAC $1,000
  • AMERICANS FOR RESPONSIBLE INNOVATION LTD. POLITICAL ACTION C $1,000
  • AMGEN INC. PAC $5,000
  • ASSOCIATED BUILDERS AND CONTRACTORS INC. PAC (ABC PAC) $5,000
  • ASSOCIATED GENERAL CONTRACTORS OF AMERICA PAC $1,000
  • ASSOCIATION OF KENTUCKY FRIED CHICKEN FRANCHISEES INC PAC $6,000
  • AT&T INC. EMPLOYEE FEDERAL PAC (AT&T EMPLOYEE FEDERAL PAC) $9,000
  • AUTO CARE ASSOCIATION PAC $2,000
  • BHFS-E PC PAC (BROWNSTEIN HYATT FARBER SCHRECK PAC) $2,500
  • BOSTON SCIENTIFIC CORPORATION PAC (BSC PAC) $2,000
  • BRISTOL-MYERS SQUIBB COMPANY PAC (BMS PAC) $1,000
  • BUILD PAC OF THE NATIONAL ASSOCIATION OF HOME BUILDERS (BUIL $3,500
  • CARGILL INCORPORATED PAC $1,000
  • CENTENE CORPORATION PAC (CENTENE PAC) $2,500
  • CHARTER COMMUNICATIONS INC. PAC $10K
  • CHESAPEAKE UTILITIES CORPORATION POLITICAL ACTION COMMITTEE $1,500
  • CIGNA CORPORATION EMPLOYEE PAC $3,000
  • CIRCLE THE WAGONS PAC $5,000
  • CITIZENS UNITED POLITICAL VICTORY FUND $1,000
  • CME GROUP INC. PAC $5,000
  • COLLEGE OF AMERICAN PATHOLOGISTS POLITICAL ACTION COMMITTEE $4,000
  • COMCAST CORPORATION & NBCUNIVERSAL PAC - FEDERAL $2,500
  • COMPETITIVE MARKETS PAC $1,000
  • CONQUERING CANCER PAC $5,000
  • COUNCIL OF PRODUCERS AND DISTRIBUTORS OF AGROTECHNOLOGY PAC $2,500
  • COX ENTERPRISES PAC (COXPAC) INC. $5,000
  • CRH AMERICAS INC. PAC $6,500
  • CROP INSURANCE PROFESSIONALS ASSOCIATION PAC-CIPA PAC $3,500
  • CROPLIFE AMERICA PAC $6,000
  • CSX CORPORATION GOOD GOVERNMENT FUND $3,000
  • CTIA - THE WIRELESS ASSOCIATION PAC $3,000
  • CULAC THE PAC OF CREDIT UNION NATIONAL ASSOCIATION $5,000
  • CVS HEALTH PAC $2,000
  • DELTA DENTAL PLANS ASSOCIATION PAC $2,500
  • DUKE ENERGY CORPORATION PAC $9,500
  • DULCICH INC DBA PACIFIC SEAFOOD GROUP EMPLOYEE PAC $1,000
  • EDWARDS LIFESCIENCES POLITICAL ACTION COMMITTEE (A.K.A. EDWA $1,000
  • EISAI INC. PAC $1,000
  • ELEVANCE HEALTH INC. PAC (ELEVANCE HEALTH PAC) $5,000
  • ELI LILLY AND COMPANY POLITICAL ACTION COMMITTEE $1,000
  • EMD SERONO INC. POLITICAL ACTION COMMITTEE $1,500
  • EMPLOYEES OF NORTHROP GRUMMAN CORPORATION PAC $5,000
  • ENTERPRISE HOLDINGS INC. / ENTERPRISE MOBILITY PAC $2,500
  • ENTERTAINMENT SOFTWARE ASSOCIATION PAC (ESA PAC) $1,000
  • ERICSSON INC. U.S. EMPLOYEES POLITICAL ACTION COMMITTEE ('ER $1,000
  • EXPERIAN NORTH AMERICA INC PAC (EXPERIAN PAC) $1,000
  • EYEPAC POLITICAL ACTION COMMITTEE FOR AMERICAN SOCIETY OF CA $1,000
  • FERT PAC (THE PAC OF THE FERTILIZER INSTITUTE) $6,000
  • FLORIDA FRUIT AND VEGETABLE ASSOCIATION PAC $1,000
  • FLORIDA SUGAR CANE LEAGUE PAC $1,000
  • FLUOR CORPORATION POLITICAL ACTION COMMITTEE (FLUOR PAC) $1,000
  • FOLEY & LARDNER POLITICAL FUND INC. $8,000
  • FOOD MARKETPLACE INC. POLITICAL ACTION COMMITTEE FMI FOODPAC $1,000
  • FRIENDS OF COMMUNITY ONCOLOGY PAC $3,000
  • GENENTECH INC. PAC (GENENPAC) $2,000
  • GENERAL DYNAMICS CORPORATION PAC (GDC PAC) $2,000
  • GENERAL MOTORS COMPANY PAC (GM PAC) $1,000
  • GLAXOSMITHKLINE LLC PAC (GSK PAC) $1,000
  • GREENBERG TRAURIG P.A. PAC $2,000
  • GUIDEWELL MUTUAL HOLDING CORPORATION PAC (GUIDEWELL PAC) $10K
  • HCA HEALTHCARE INC. GOOD GOVERNMENT FUND $5,000
  • HONEYWELL INTERNATIONAL PAC $2,500
  • HOUSE CONSERVATIVES FUND $3,000
  • HUMANA INC. PAC $2,500
  • IHEARTMEDIA INC. PAC $1,000
  • INDEPENDENT COMMUNITY BANKERS OF AMERICA PAC $1,000
  • INDEPENDENT INSURANCE AGENTS & BROKERS OF AMERICA INC. PAC $7,500
  • INTERNATIONAL FOODSERVICE DISTRIBUTORS ASSOCIATION POLITICAL $1,000
  • INTERNATIONAL FRESH PRODUCE ASSOCIATION FRESH PAC (FRESH PAC $1,000
  • INVESTMENT COMPANY INSTITUTE PAC (ICI PAC) $6,000
  • JM FAMILY ENTERPRISES INC. PAC $1,000
  • JPMORGAN CHASE & CO. FEDERAL POLITICAL ACTION COMMITTEE $1,000
  • KEURIG DR PEPPER INC. PAC $1,000
  • KOCH INDUSTRIES INC. PAC (KOCHPAC) $5,000
  • LIVE NATION ENTERTAINMENT INC. PAC (LIVE NATION PAC) $2,000
  • LIVESTOCK MARKETING ASSOCIATION PAC (LMA-PAC) $1,000
  • LKQ CORPORATION EMPLOYEE GOOD GOVERNMENT FUND $5,000
  • LOCKHEED MARTIN CORPORATION EMPLOYEES' PAC $3,000
  • MARATHON PETROLEUM CORPORATION EMPLOYEES PAC (MPAC) $5,000
  • MARSH & MCLENNAN COMPANIES INC. POLITICAL ACTION COMMITTEE $1,000
  • MERCK & CO. INC. EMPLOYEES PAC (MERCK PAC) $1,000
  • MICHIGAN SUGAR COMPANY GROWERS PAC $2,500
  • MINN-DAK FARMERS COOPERATIVE SUGAR PAC (MDSPAC) $1,000
  • MISSISSIPPI REPUBLICAN PARTY $10K
  • MOLINA HEALTHCARE INC. PAC $4,000
  • MORTGAGE BANKERS ASSOCIATION POLITICAL ACTION COMMITTEE (MOR $3,000
  • MVL PAC $5,000
  • NATIONAL AGRICULTURAL AVIATION ASSOCIATION AG-AV PAC $3,000
  • NATIONAL ASPHALT PAVEMENT ASSOCIATION POLITICAL ACTION COMMI $1,000
  • NATIONAL ASSOCIATION OF BENEFITS AND INSURANCE PROFESSIONALS $1,000
  • NATIONAL ASSOCIATION OF BROADCASTERS POLITICAL ACTION COMMIT $5,000
  • NATIONAL ASSOCIATION OF CONVENIENCE STORES PAC $2,500
  • NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE $3,000
  • NATIONAL AUTOMOBILE DEALERS ASSOCIATION PAC $5,000
  • NATIONAL BEER WHOLESALERS ASSOCIATION PAC $5,000
  • NATIONAL CATTLEMEN'S BEEF ASSOCIATION PAC (NCBA-PAC) $10K
  • NATIONAL COMMUNITY PHARMACISTS ASSOCIATION - PAC $1,000
  • NATIONAL CONFECTIONERS ASSOCIATION OF THE UNITED STATES INC $5,000
  • NATIONAL CORN GROWERS ASSOCIATION PAC (CORNPAC) $2,500
  • NATIONAL COTTON COUNCIL OF AMERICA COMMITTEE FOR THE ADVANCE $8,000
  • NATIONAL ELECTRICAL CONTRACTORS ASSOCIATION PAC (NECAPAC) $4,000
  • NATIONAL EMERGENCY MEDICINE PAC / AMERICAN COLLEGE OF EMERGE $4,000
  • NATIONAL FEDERATION OF INDEPENDENT BUSINESS FEDERAL PAC $1,000
  • NATIONAL INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION PAC FUND $1,000
  • NATIONAL MARINE MANUFACTURERS ASSOCIATION AND MARINE RETAILE $1,000
  • NATIONAL MULTIFAMILY HOUSING COUNCIL PAC $3,000
  • NATIONAL PORK PRODUCERS COUNCIL PORK PAC $2,000
  • NATIONAL RIFLE ASSOCIATION OF AMERICA POLITICAL VICTORY FUND $2,000
  • NATIONAL SHOOTING SPORTS FOUNDATION INC. PAC (NSSF PAC) $2,000
  • NATIONAL STONE SAND & GRAVEL ASSOCIATION ROCKPAC $3,000
  • NATIONAL TELECOMMUNICATIONS COOPERATIVE ASSOCIATION RURAL BR $5,000
  • NATIONAL THOROUGHBRED RACING ASSOCIATION PAC/HORSE PAC $2,500
  • NATIONAL WOODEN PALLET AND CONTAINER ASSOCIATION PAC (PALLET $10K
  • NCTA - THE INTERNET & TELEVISION ASSOCIATION PAC (NCTAPAC) $2,500
  • NEXTERA ENERGY INC. PAC $5,500
  • NOVARTIS CORPORATION PAC $1,500
  • NUCLEAR ENERGY INSTITUTE FEDERAL PAC $1,000
  • NUTRIEN AG SOLUTIONS EMPLOYEE CITIZENSHIP FUND PAC ('NUTRIEN $10K
  • ORGANON & CO. EMPLOYEE POLITICAL ACTION COMMITTEE $5,000
  • PAC OF THE AMERICAN ASSOCIATION OF ORTHOPAEDIC SURGEONS--PAC $2,000
  • PEPSICO INC. CONCERNED CITIZENS FUND $1,000
  • PFIZER INC. PAC $3,500
  • PHILLIPS 66 PAC $2,500
  • POWERPAC OF THE EDISON ELECTRIC INSTITUTE $3,500
  • PRICEWATERHOUSECOOPERS PAC I $3,000
  • PROFESSIONAL COMPOUNDING CENTERS OF AMERICA POLITICAL ACTION $2,500
  • PUBLIX SUPER MARKETS INC. ASSOCIATES PAC $2,500
  • RAIN AND HAIL INSURANCE SOCIETY PAC $2,500
  • REGIONS FINANCIAL CORPORATION PAC $2,000
  • RESOLUTE FP US INC. DOMTAR PAC $2,000
  • REYNOLDS AMERICAN INC. PAC; RAI PAC $1,000
  • ROCKET LIMITED PARTNERSHIP PAC (ROCKET PAC) $2,500
  • SALTCHUK RESOURCES INC. PAC $2,500
  • SANOFI US SERVICES INC. EMPLOYEES' POLITICAL ACTION COMMITTE $1,000
  • SEAL PAC SUPPORTING ELECTING AMERICAN LEADERS PAC $5,000
  • SNACK FOOD ASSOCIATION POLITICAL ACTION COMMITTEE (SNACKPAC) $2,500
  • SOCIETY OF AMERICAN FLORISTS POLITICAL ACTION COMMITTEE $2,000
  • SOUTHERN COMPANY EMPLOYEES PAC $3,000
  • SOUTHERN MINNESOTA BEET SUGAR COOPERATIVE PAC $2,000
  • SPACE EXPLORATION TECHNOLOGIES CORP. PAC $10K
  • SPECIALTY EQUIPMENT MARKET ASSOCIATION & PERFORMANCE RACING $1,000
  • SUGAR CANE GROWERS COOPERATIVE OF FLORIDA (PAC) $500
  • SWEDISH MATCH NORTH AMERICA LLC PAC $3,000
  • SYNGENTA CORPORATION EMPLOYEE PAC $2,000
  • SYSCO CORPORATION GOOD GOVERNMENT COMMITTEE $2,500
  • T-MOBILE US INC. PAC (T-PAC) $3,500
  • TECO ENERGY INC EMPLOYEES' PAC $2,500
  • TEXAS CORN PAC OF THE TEXAS CORN PRODUCERS ASSOCIATION $1,000
  • TEXAS FARM BUREAU AGFUND $5,000
  • THE COUNCIL OF INSURANCE AGENTS & BROKERS PAC $5,000
  • THE FARM CREDIT COUNCIL POLITICAL ACTION COMMITTEE $15K
  • THE HOME DEPOT INC. PAC $5,000
  • THE NATIONAL RURAL ELECTRIC COOPERATIVE ASSOCIATION ACTION C $5,500
  • THE PREMIER INC. EMPLOYEES' CIVIC ACTION FUND $1,000
  • THE PROCTER & GAMBLE COMPANY GOOD GOVERNMENT FUND $2,000
  • THE WILLIAMS COMPANIES INC. PAC $1,500
  • THOROUGHBRED PAC $1,500
  • TOYOTA MOTOR NORTH AMERICA INC PAC (TOYOTA/LEXUS PAC) $5,000
  • U.S. ISRAEL PAC $500
  • U.S. TRAVEL ASSOCIATION PAC $3,000
  • UNITED EGG ASSOCIATION EGGPAC $2,000
  • UNITED PARCEL SERVICE INC. PAC (UPSPAC) $4,000
  • UNITED STATES PEANUT PAC (US PEANUT PAC) $5,000
  • UNITED STATES SUGAR CORPORATION EMPLOYEE STOCK OWNERSHIP PLA $10K
  • UNITED STATES TELECOM ASSOCIATION PAC (TELECOMPAC) $1,000
  • UNITEDHEALTH GROUP INCORPORATED PAC (UNITEDHEALTH GROUP PAC) $4,500
  • US ONCOLOGY INC. NETWORK POLITICAL ACTION COMMITTEE $3,500
  • USA RICE FEDERATION PAC $3,500
  • VALERO ENERGY CORPORATION PAC $2,500
  • VALUE IN ELECTING WOMEN PAC $5,000
  • VERIZON COMMUNICATIONS INC. PAC (VERIZON PAC) $5,000
  • VISA INC. PAC $1,000
  • VSP HOLDING COMPANY INC POLITICAL ACTION COMMITTEE $5,000
  • WALDEN FOR CONGRESS $2,000
  • WALGREEN CO PAC (WALGREENSPAC) $1,500
  • WALMART INC. PAC FOR RESPONSIBLE GOVERNMENT $1,000
  • WESTERN PEANUT GROWERS ASSOCIATION INC. PAC $1,000
  • WESTERN SUGAR COOPERATIVE PAC $1,000
  • WEYERHAEUSER COMPANY PAC $5,000
  • WINE AND SPIRITS WHOLESALERS OF AMERICA INC. PAC $5,000
  • ZENECA INC. POLITICAL ACTION COMMITTEE (AZPAC) $1,000
  • ZURICH HOLDING COMPANY OF AMERICA INC. COMMITTEE FOR GOOD GO $2,500

All filings at the FEC ↗

Seth Harp (DEM)

Raised
$172K through 2026-10-14 individuals $171K · PACs $266 · candidate's own money, incl. loans $1,155 · cash on hand $44K
Outside spending
none reported
Bundled through PACs
none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

Mike Klein (NPA)

Raised
$121K through 2026-10-14 individuals $36K · PACs $0 · candidate's own money, incl. loans $85K · cash on hand $12K
Outside spending
none reported
Bundled through PACs
none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

No campaign ads analyzed for this race yet.

What this page is

  • An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in FL; or it ran mostly in FL and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
  • Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
  • A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
  • Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
  • Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
  • Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.

Try Pro free for 14 days, no card. Claim checks on every article, and an email when the stories you follow change.