Political ads · 2026 · MI

Michigan House District 1 2026: the ads, and who's paying for them

Jack Bergman won · 53.8% to 44.2% · Called by AP on Nov 4

Follow Jack Bergman in office

Jack Bergman won. Get what Jack Bergman says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.

Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.

Callie Barr (Democrat) and Jack Bergman (Republican) are the nominees for Michigan's 1st congressional district in the November 3, 2026 general election. Jack Bergman is the incumbent. By their latest FEC reports, Callie Barr's campaign had raised $1.7 million (through October 14, 2026) and Jack Bergman's campaign $2.4 million (through October 14, 2026). Outside groups have reported $14,000 for Callie Barr and $0 against; $217,000 for Jack Bergman and $363,000 against.

Callie Barr (DEM), Jack Bergman (REP, incumbent). 4 others filed with the FEC; any ads they ran are below. 0 ads analyzed, 0 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

Also on every Michigan ballot: 2 statewide ballot measures → The ballot wording and the official arguments, read for rhetorical techniques.

How to vote in Michigan

From Michigan's official election office. Each line links to the official page it came from.

Registration	Register by Mon, Oct 19 (online/mail: received or postmarked 15 days before (Oct 19); after that, in person at local clerk with proof of residency through 8 p.m. Election Day). Same-day registration: in person at local clerk's office (not polling place) with proof of residency, in line by 8 p.m. (passed)Source: michigan.gov ↗
Early voting in person	Sat, Oct 24 to Sun, Nov 1 (mandatory period begins second Saturday before Election Day; communities may start as early as the 29th day before (Oct 5)) (passed)Source: michigan.gov ↗
By mail	Anyone can vote by mail; request a ballot by Fri, Oct 30 (online/mail: received by 5 p.m. Friday before (Oct 30); in person at clerk: 4 p.m. Monday Nov 2); return it by Tue, Nov 3 (received by clerk by 8 p.m. Election Day; military/overseas postmarked by Election Day and received within 6 days) (passed)Source: michigan.gov ↗
Election Day	Tue, Nov 3. Polls: 7 a.m. to 8 p.m. local time (passed)Source: michigan.gov ↗
ID at the polls	Photo ID requested; voters without one sign an affidavit and vote a regular ballotSource: michigan.gov ↗

Check your registration and polling place ↗ Michigan's official election site ↗

Checked October 6, 2026. Rules can change; confirm with the official site before you go.

Something wrong or out of date? Tell us

A person reads every report and fixes errors the same day.

Got a political text?

Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.

Semblen is free to read and has no ads. If this page was useful, you can support it.

Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Callie Barr (DEM)

Raised: $1.7M through 2026-10-14 individuals $1.3M · PACs $132K · party $8,750 · from the candidate's other committees $225K · cash on hand $384K
Outside spending: $14K supporting Barr · latest reported 2026-10-23
Largest outside spenders: MILLIONS OF MICHIGANIANS — $11K supporting Barr FOR MICHIGAN ACTION FUND — $2,500 supporting Barr

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

16 PACs gave directly — alphabetical; the legal limit is $5,000 per election

A PLEASANT PENINSULA PAC $1,500
DEMOCRACY SUMMER 2026 $4,000
FIGHT LIKE HELL PAC $5,000
GREAT LAKES PAC $10K
INTERNATIONAL BROTHERHOOD OF ELECTRICAL WORKERS POLITICAL ACTION COMMITTEE $10K
MI LIST $250
MICHIGAN INDEPENDENT POLITICAL ACTION COMMITTEE $500
MIDWEST VALUES PAC $5,000
MITTEN PAC $10K
MOTOR CITY PAC $5,000
NEA FUND FOR CHILDREN AND PUBLIC EDUCATION $2,000
PURPOSE PAC $2,500
SCHOLTEN FOR CONGRESS $500
SUMMITT PAC $1,000
THE PROGRESSIVE WOMEN'S ALLIANCE OF WEST MICHIGAN $2,000
UA UNION PLUMBERS AND PIPEFITTERS VOTE! PAC $5,000

All filings at the FEC ↗

Jack Bergman (REP, incumbent)

Raised: $2.4M through 2026-10-14 individuals $646K · PACs $966K · party $200 · from the candidate's other committees $803K · cash on hand $263K
Outside spending: $363K opposing Bergman · $217K supporting Bergman · latest reported 2026-10-30
Largest outside spenders: VOTEVETS — $363K opposing Bergman Largest donors: GOVERNMENT THAT WORKS PAC $6.9M (20%); GLOBAL IMPACT SOCIAL WELFARE FUND $3.0M (9%) (an organization: its own funders aren't reported to the FEC); BETTER WORLD CIVIC TRUST $1.6M (5%) (an organization: its own funders aren't reported to the FEC); DEMOCRACY MATTERS $1.4M (4%) (an organization: its own funders aren't reported to the FEC); Joshua Bekenstein $1.2M (3%), Bain Capital, Investor RESTORATION OF AMERICA PAC — $150K supporting Bergman Largest donors: Richard E Uihlein $57.7M (95%), Uline, CEO; RESTORATION OF AMERICA $1.7M (3%) (an organization: its own funders aren't reported to the FEC); AMERICAN LEADERSHIP PAC $1.0M (2%) THE GUARDIAN SUPER PAC — $28K supporting Bergman NRA VICTORY FUND, INC. — $19K supporting Bergman NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE — $13K supporting Bergman Largest donors: CREPAC FEDERAL $2.5M (26%) (its largest donors: NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE $1.3M); TEXAS ASSOCIATION OF REALTORS FEDERAL PAC $1.4M (15%) and 1 more

Bundled through PACs: $6,750 through 2 PACs · FEC bulk data of 2026-11-01 AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION COMMITTEE — $4,250 from 3 gifts Lobbyist/registrant PAC NATIONAL ASSOCIATION OF BROADCASTERS POLITICAL ACTION COMMITTEE (NABPAC) — $2,500 from 1 gift Lobbyist/registrant PAC

202 PACs gave directly — alphabetical; the legal limit is $5,000 per election

AAR CORP PAC $4,500
AEVEX HOLDING LLC PAC (AEVEX PAC) $2,500
AFLAC POLITICAL ACTION COMMITTEE (AFLAC PAC) $5,000
AIR LINE PILOTS ASSOCIATION PAC $10K
AIRBUS AMERICAS INC. POLITICAL ACTION COMMITTEE $4,500
ALLIED PILOTS ASSOCIATION PAC $10K
ALTICOR POLITICAL ACTION COMMITTEE ALTIPAC $5,000
AM GENERAL LLC POLITICAL ACTION COMMITTEE (AM GENERAL PAC) $5,000
AMAZON.COM SERVICES INC. SEPARATE SEGREGATED FUND (AMAZON P $2,500
AMENTUM SERVICES INC. PAC $1,000
AMERICA'S CREDIT UNIONS PAC OF CREDIT UNION NATIONAL ASSOCIA $5,000
AMERICA'S FUTURE TOGETHER $2,000
AMERICA'S MOUNTAIN PAC $3,500
AMERICAN ACADEMY OF PHYSICIAN ASSOCIATES PAC (PA PAC) $2,500
AMERICAN ASSOCIATION OF NURSE ANESTHETISTS SEPARATE SEGREGAT $9,500
AMERICAN ASSOCIATION OF NURSE PRACTITIONERS POLITICAL ACTION $1,000
AMERICAN BANKERS ASSOCIATION PAC (BANKPAC) $10K
AMERICAN CEMENT ASSOCIATION (CEMENT PAC) $1,000
AMERICAN CHEMISTRY COUNCIL PAC $2,500
AMERICAN CHIROPRACTIC ASSOCIATION PAC $3,000
AMERICAN COUNCIL OF ENGINEERING COMPANIES (ACEC/PAC) $3,000
AMERICAN CRYSTAL SUGAR COMPANY PAC $5,000
AMERICAN FOREST & PAPER ASSOCIATION POLITICAL ACTION COMMITT $1,500
AMERICAN HOTEL AND LODGING ASSOCIATION PAC ('HOTELPAC') $6,500
AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS POLITICAL $7,500
AMERICAN INVESTMENT COUNCIL POLITICAL ACTION COMMITTEE $2,500
AMERICAN MARITIME OFFICERS VOLUNTARY POLITICAL ACTION FUND $1,000
AMERICAN OPTOMETRIC ASSOC. PAC (AOA PAC) $7,000
AMERICAN PHYSICAL THERAPY ASSOCIATION PHYSICAL THERAPY PAC ( $5,000
AMERICAN PILOTS' ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
AMERICAN PODIATRIC MEDICAL ASSOCIATION POLITICAL ACTION COMM $2,500
AMERICAN RESORT DEVELOPMENT ASSOCIATION RESORT OWNERS COALIT $7,500
AMERICAN REVIVAL PAC $5,000
AMERICAN RHEINMETALL DEFENSE INC. POLITICAL ACTION COMMITTE $5,000
AMERICAN ROLL-ON ROLL-OFF CARRIER GROUP INC. FREEDOM PAC / $1,000
AMERICAN WATER WORKS COMPANY INC. EMPLOYEE FEDERAL PAC $2,000
AMERICAN WATERWAYS OPERATORS-PAC $1,000
AMERICAN WOOD COUNCIL POLITICAL ACTION COMMITTEE (WOOD-PAC) $1,000
AMRIZE NORTH AMERICA INC. EMPLOYEES PAC (AKA AMRIZE US EMPLO $10K
APPLIED INTUITION INC. POLITICAL ACTION COMMITTEE (APPLIED $3,000
ASSOCIATED BUILDERS AND CONTRACTORS POLITICAL ACTION COMMITT $2,500
ASSOCIATED EQUIPMENT DISTRIBUTORS PAC $1,000
ASSOCIATED GENERAL CONTRACTORS OF AMERICA POLITICAL ACTION C $1,500
AT&T INC. FEDERAL POLITICAL ACTION COMMITTEE (AT&T FEDERAL P $1,000
AUSTAL USA LLC FEDERAL PAC $2,500
AUTO CARE ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
B BRIGADE MAJORITY FUND $2,525
BAE SYSTEMS INC. PAC (BAE SYSTEMS USA PAC) $5,500
BALLARD SPAHR LLP PAC $5,000
BHFS-E PC PAC (BROWNSTEIN HYATT FARBER SCHRECK POLITICAL AC $1,000
BIG IDEAS CREATE EXCELLENCE PAC $2,500
BLUE CROSS BLUE SHIELD OF MICHIGAN PAC $4,000
BLUE ORIGIN LLC POLITICAL ACTION COMMITTEE (BLUE ORIGIN PAC) $1,000
BNSF RAILWAY COMPANY RAILPAC (BNSF RAILPAC) $2,500
BOOZ ALLEN HAMILTON INC. PAC (BOOZ ALLEN PAC) $5,500
BUILD POLITICAL ACTION COMMITTEE OF THE NATIONAL ASSOCIATION $4,000
BULLDOG PAC $5,000
BWX TECHNOLOGIES INC POLITICAL ACTION COMMITTEE $2,500
CAREER EDUCATION COLLEGES AND UNIVERSITIES PAC $4,500
CHARTER COMMUNICATIONS PAC $5,000
CHEVRON EMPLOYEES PAC - CHEVRON CORPORATION $2,500
CLARK HILL FEDERAL POLITICAL ACTION COMMITTEE THE $600
CMS ENERGY CORPORATION EMPLOYEES FOR BETTER GOVT $10K
CONSERVATIVE OPPORTUNITY LEADERSHIP AND ENTERPRISE PAC (COLE $5,000
CORNING INCORPORATED EMPLOYEES POLITICAL ACTION COMMITTEE (C $3,500
COZEN O'CONNOR POLITICAL ACTION COMMITTEE $1,000
CROSSPARTISAN PAC II $3,500
CROWLEY MARITIME CORPORATION FEDERAL PAC $500
CTIA - THE WIRELESS ASSOCIATION POLITICAL ACTION COMMITTEE $2,000
CUBIC CORPORATION EMPLOYEES' PAC $1,500
D.R.I.V.E. - DEM REP IND VOTER ED (THE PAC OF THE INT'L BR $2,500
DAVITA INC. POLITICAL ACTION COMMITTEE (DAPAC) $2,500
DELTA AIR LINES PAC $10K
DIRECT SUPPLY INC. PARTNERS PAC (DSI PARTNERS PAC) $2,500
DOCUMENT STORAGE SYSTEMS INC. (DSS PAC) $1,000
DTE ENERGY CO. PAC - FEDERAL $4,500
DYKEMA GOSSETT FEDERAL PAC $1,000
ELBIT SYSTEMS OF AMERICA LLC PAC $1,500
ELEVANCE HEALTH INC. POLITICAL ACTION COMMITTEE (ELEVANCE H $2,500
EMPLOYEES OF NORTHROP GRUMMAN CORPORATION PAC $5,000
EMPLOYEES OF RTX CORPORATION POLITICAL ACTION COMMITTEE $10K
ENBRIDGE (U.S.) INC. PAC (ENBRIDGE-DCP PAC) $2,000
ERICSSON INC. U.S. EMPLOYEES PAC ('ERICSSON PAC') $1,000
ERNST & YOUNG POLITICAL ACTION COMMITTEE $2,500
FEDEX CORPORATION POLITICAL ACTION COMMITTEE $1,500
FOOD SOLUTIONS ACTION PAC (FSA PAC) $1,500
FRIENDS OF NEAL DUNN $2,000
FRIENDS OF UP NORTH $1,000
FRIENDS OF WAYNE STATE $500
FROGMAN PAC $5,000
GENERAL ATOMICS PAC $10K
GENERAL DYNAMICS CORPORATION PAC $3,000
GENERAL MOTORS COMPANY PAC (GM PAC) $5,000
GRANITE CONSTRUCTION INC. EMPLOYEE PAC - GRANITEPAC $3,500
GREATER TOMORROW POLITICAL ACTION COMMITTEE $5,000
GULF STATES TOYOTA INC FEDERAL POLITICAL ACTION COMMITTEE $1,000
HERBALIFE INTERNATIONAL INC. PAC $2,500
HONEYWELL INTERNATIONAL PAC $10K
HOUSE CONSERVATIVES FUND $3,000
HUNTINGTON INGALLS INDUSTRIES INC. EMPLOYEES PAC (HIIPAC) $1,000
IN THE ARENA PAC $7,500
INDEPENDENCE BLUE CROSS LLC PAC $1,000
INDEPENDENT COMMUNITY BANKERS OF AMERICA POLITICAL ACTION CO $3,500
INTERNATIONAL FRANCHISE ASSOCIATION FRANCHISING POLITICAL AC $2,500
INVESTMENT COMPANY INSTITUTE POLITICAL ACTION COMMITTEE (ICI $2,500
ITC HOLDINGS CORP. PAC (ITC PAC) $10K
JACKSON HOLDINGS LLC AND JACKSON NATIONAL LIFE INSURANCE COM $7,500
JAM PAC $5,000
JOBS ENERGY AND OUR FOUNDING FATHERS PAC $7,500
JOHNSON & JOHNSON PAC $3,500
JONES WALKER L.L.P. POLITICAL ACTION COMMITTEE $1,000
K & L GATES LLP PAC $1,000
K&L GATES LLP POLITICAL ACTION COMMITTEE (DC) $2,500
KBR INC. PAC $1,500
KOCH INDUSTRIES INC POLITICAL ACTION COMMITTEE (KOCHPAC) $2,500
KRATOS DEFENSE & SECURITY SOLUTIONS INC. POLITICAL ACTION C $5,000
L3HARRIS TECHNOLOGIES INC. PAC $1,000
LASTING INVESTMENTS STRENGTHENING AMERICA PAC $10K
LEIDOS INC. PAC $7,500
LEO TECH PAC $5,000
LEONARDO DRS PAC $10K
LET'S ALL KEEP ELECTING REPUBLICANS PAC $2,000
LKQ CORPORATION EMPLOYEE GOOD GOVERNMENT FUND $1,000
LOCKHEED MARTIN EMPLOYEES PAC $4,000
LOUISIANA-PACIFIC CORP FEDERAL PAC $1,000
MANTECH INTERNATIONAL CORPORATION POLITICAL ACTION COMMITTEE $7,500
MARINETTE MARINE CORPORATION PAC MMCPAC $1,500
MASTERS MATES AND PILOTS POLITICAL CONTRIBUTION FUND $2,500
MAXIMUS INC POLITICAL ACTION COMMITTEE (MAXPAC) $1,000
MICHIGAN FARM BUREAU POLITICAL ACTION COMMITTEE $2,000
MICROSOFT CORPORATION STAKEHOLDERS VOLUNTARY PAC - MSVPAC $2,500
MINN-DAK FARMERS COOPERATIVE SUGAR PAC (MDSPAC) $1,500
MOOLENAAR FOR CONGRESS $1,025
MORTGAGE BANKERS ASSOCIATION POLITICAL ACTION COMMITTEE (MOR $2,000
MOTOROLA SOLUTIONS INC. PAC $5,000
MR PAC $2,500
MR. SOUTHERN MISSOURIAN IN THE HOUSE PAC $5,000
NATIONAL ALLIANCE OF FOREST OWNERS PAC (NAFO PAC) $1,000
NATIONAL ASSOCIATION OF LETTER CARRIERS OF U.S.A. POLITICAL $5,000
NATIONAL ASSOCIATION OF POSTAL SUPERVISORS PAC $2,500
NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE $5,000
NATIONAL ATHLETIC TRAINERS' ASSOCIATION INC POLITICAL ACTION $2,500
NATIONAL BEER WHOLESALERS ASSOCIATION POLITICAL ACTION COMMI $2,500
NATIONAL CORN GROWERS ASSOCIATION PAC (CORNPAC) $1,000
NATIONAL ELECTRICAL CONTRACTORS ASSOCIATION POLITICAL ACTION $7,500
NATIONAL POSTAL MAIL HANDLERS UNION - DIVISION OF LABORERS' $1,000
NATIONAL PROPANE GAS ASSOCIATION PAC $10K
NATIONAL READY MIXED CONCRETE ASSN. PAC (CONCRETEPAC) $2,500
NATIONAL RESTAURANT ASSOCIATION PAC (RESTAURANT PAC) $2,500
NATIONAL RIFLE ASSOCIATION OF AMERICA POLITICAL VICTORY FUND $2,000
NATIONAL RURAL LETTER CARRIERS' ASSOCIATION POLITICAL ACTION $10K
NATIONAL SHOOTING SPORTS FOUNDATION INC. PAC (NSSF PAC) $2,500
NATIONAL STONE SAND & GRAVEL ASSOCIATION ROCKPAC $6,500
NETJETS ASSOCIATION OF SHARED AIRCRAFT PILOTS PAC; NJASAP PA $10K
NOOGA PAC $2,000
NORTHERN MICHIGAN POLICY FUND TRAVERSE CONNECT PAC $250
NUCLEAR ENERGY INSTITUTE FEDERAL POLITICAL ACTION COMMITTEE $1,000
OLIN CORPORATION GOOD GOVERNMENT FUND $2,500
ON WISCONSIN PAC INC. $1,000
ORACLE AMERICA INC. PAC (ORACLE PAC) $10K
OSHKOSH CORPORATION EMPLOYEES PAC (OCEPAC) $1,000
OTSUKA AMERICA PHARMACEUTICAL INC. POLITICAL ACTION COMMITTE $1,500
PATRIOTS IN ACTION $5,000
POTLATCHDELTIC CORPORATION POLITICAL ACTION COMMITTEE (POTLA $2,500
RAPTOR PAC $2,000
REPUBLICANS UNITED TO DEFEND YOU PAC $1,000
RESOLUTE FOREST PRODUCTS INC. POLITICAL ACTION COMMITTEE AKA $3,500
ROAD TO FREEDOM CAMPAIGN COMMITTEE $1,000
ROCK HOLDINGS INC. PAC $2,500
ROLLS-ROYCE NORTH AMERICA HOLDINGS INC. PAC (ROLLS-ROYCE NOR $1,500
RUDY FOR INDIANA $4,000
SAAB INC. EMPLOYEES POLITICAL ACTION COMMITTEE (SAAB PAC) $2,500
SAFARI CLUB INTERNATIONAL PAC (SCI-PAC) $2,500
SCIENCE APPLICATIONS INTERNATIONAL CORPORATION VOLUNTARY PAC $1,000
SEAFARERS POLITICAL ACTIVITY DONATION - SEAFARERS INTERNATIO $1,000
SEAL PAC SUPPORTING ELECTING AMERICAN LEADERS PAC $6,000
SERCO INC. POLITICAL ACTION COMMITTEE (SERCO PAC) $2,500
SERVICE KNOWLEDGE OATH LEADERSHIP PAC (SKOL PAC) $2,500
SOCIETY OF THORACIC SURGEONS POLITICAL ACTION COMMITTEE $2,000
SOUTHERN STATES PAC $1,000
SOUTHWEST AIRLINES PILOTS' ASSOCIATION PAC (SWAPA PAC) $10K
TEXANS FOR JODEY ARRINGTON $2,000
TEXTRON INC. POLITICAL ACTION COMMITTEE $3,500
THE BOEING COMPANY PAC $7,000
THE CATERPILLAR INC. EMPLOYEE POLITICAL ACTION COMMITTEE $2,500
THE FARM CREDIT COUNCIL PAC $5,000
THE GUARDIAN FUND $10K
THE NATIONAL RURAL ELECTRIC COOPERATIVE ASSOCIATION ACTION C $7,500
THE TRAVELERS COMPANIES INC. POLITICAL ACTION COMMITTEE (T- $2,500
TORCH TECHNOLOGIES INC POLITICAL ACTION COMMITTEE $10K
TOYOTA MOTOR NORTH AMERICA INC PAC (TOYOTA/LEXUS PAC) $10K
TRELLIX SKYHIGH PAC $1,500
TRIWEST HEALTHCARE ALLIANCE CORP. PAC (TRIWEST ALLIANCE PAC) $2,500
TRUTH IS MARKETS WORK FUND A/K/A TIM W FUND $5,000
TURKISH COALITON USA PAC $1,000
UNITED SERVICES AUTOMOBILE ASSOCIATION EMPLOYEE PAC - USAA E $10K
UPPER HAND FUND $2,500
VALOR PAC $1,000
WALBERG FOR CONGRESS $1,025
WARNER NORCROSS + JUDD FEDERAL PAC $10K
WEC ENERGY GROUP PAC $1,000
WEYERHAEUSER COMPANY PAC $8,500

All filings at the FEC ↗

No campaign ads analyzed for this race yet.

What this page is

An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in MI; or it ran mostly in MI and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.