Michigan House District 12 2026: the ads, and who's paying for them

Rashida Tlaib won · 76.0% to 21.2% · Called by AP on Nov 3

Rashida Tlaib (Democrat) and James Hooper (Republican) are the nominees for Michigan's 12th congressional district in the November 3, 2026 general election. Rashida Tlaib is the incumbent. By their latest FEC reports, Rashida Tlaib's campaign had raised $3.3 million (through October 14, 2026) and James Hooper's campaign $2,000 (through October 14, 2026). Outside groups have reported $10 for Rashida Tlaib and $10,000 against.

Rashida Tlaib (DEM, incumbent), James Hooper (REP). 1 other filed with the FEC; any ads they ran are below. 0 ads analyzed, 0 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

Also on every Michigan ballot: 2 statewide ballot measures → The ballot wording and the official arguments, read for rhetorical techniques.

How to vote in Michigan

From Michigan's official election office. Each line links to the official page it came from.

Registration Register by Mon, Oct 19 (online/mail: received or postmarked 15 days before (Oct 19); after that, in person at local clerk with proof of residency through 8 p.m. Election Day). Same-day registration: in person at local clerk's office (not polling place) with proof of residency, in line by 8 p.m. (passed)Source: michigan.gov ↗
Early voting in person Sat, Oct 24 to Sun, Nov 1 (mandatory period begins second Saturday before Election Day; communities may start as early as the 29th day before (Oct 5)) (passed)Source: michigan.gov ↗
By mail Anyone can vote by mail; request a ballot by Fri, Oct 30 (online/mail: received by 5 p.m. Friday before (Oct 30); in person at clerk: 4 p.m. Monday Nov 2); return it by Tue, Nov 3 (received by clerk by 8 p.m. Election Day; military/overseas postmarked by Election Day and received within 6 days) (passed)Source: michigan.gov ↗
Election Day Tue, Nov 3. Polls: 7 a.m. to 8 p.m. local time (passed)Source: michigan.gov ↗
ID at the polls Photo ID requested; voters without one sign an affidavit and vote a regular ballotSource: michigan.gov ↗

Checked October 6, 2026. Rules can change; confirm with the official site before you go.

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Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Rashida Tlaib (DEM, incumbent)

Raised
$3.3M through 2026-10-14 individuals $2.7M · PACs $53K · from the candidate's other committees $368K · cash on hand $3.0M
Outside spending
$10K opposing Tlaib · $10 supporting Tlaib · latest reported 2026-08-02
Largest outside spenders
EMPOWERING BLACK AMERICANS PAC — $10K opposing Tlaib SIERRA CLUB INDEPENDENT ACTION — $10 supporting Tlaib
Bundled through PACs
$14K through 2 PACs · FEC bulk data of 2026-11-01 END CITIZENS UNITED — $7,000 from 2 gifts A NEW POLICY PAC — $6,987 from 2 gifts
14 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • AMERICAN FEDERATION OF STATE COUNTY & MUNICIPAL EMPLOYEES P E O P L E $10K
  • AMERICAN FEDERATION OF TEACHERS COMMITTEE ON POLITICAL EDUCATION $2,500
  • CALIFORNIANS FOR FREEDOM PAC $1,000
  • COMMITTEE TO ELECT AYESHA GHAZI EDWIN $100
  • D.R.I.V.E. - DEMOCRAT, REPUBLICAN, INDEPENDENT VOTER EDUCATION (THE PAC OF THE INTERNATIONAL BROTHERHOOD OF TEAMSTERS) $2,500
  • END CITIZENS UNITED $1,000
  • FRIENDS OF WAYNE STATE $500
  • JUSTICE DEMOCRATS PAC $5,000
  • LEAGUE OF CONSERVATION VOTERS ACTION FUND $50
  • NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE $5,000
  • NATIONAL NURSES UNITED PAC - A FUND FOR A HEALTHY AMERICA $2,000
  • NATIONAL RURAL LETTER CARRIERS' ASSOCIATION PAC $2,500
  • NEA FUND FOR CHILDREN & PUBLIC EDUCATION $4,000
  • UNITED FOOD AND COMMERCIAL WORKERS INTERNATIONAL UNION, CLC $1,000

All filings at the FEC ↗

James Hooper (REP)

Raised
$2,002 through 2026-10-14 individuals $2,002 · PACs $0 · cash on hand $7,769
Outside spending
none reported
Bundled through PACs
none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

No campaign ads analyzed for this race yet.

What this page is

  • An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in MI; or it ran mostly in MI and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
  • Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
  • A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
  • Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
  • Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
  • Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.

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