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5 ads analyzed · 3 use a rhetorical technique, most often glittering generalities and name calling.
The words doing the persuading
Paid for by TERRI DEBOER FOR CONGRESS“For 30 years, you've welcomed me into your homes and trusted me to tell you the truth. I'll bring that same honesty to Congress.”Glittering GeneralitiesSee this ad →
Terri DeBoer (Republican) and Hillary Scholten (Democrat) are the nominees for Michigan's 3rd congressional district in the November 3, 2026 general election. Hillary Scholten is the incumbent. By their latest FEC reports, Terri DeBoer's campaign had raised $865,000 (through October 14, 2026) and Hillary Scholten's campaign $3.0 million (through October 14, 2026). Outside groups have reported $280,000 for Terri DeBoer and $11,000 against; $202,000 for Hillary Scholten and $610,000 against. Semblen has analyzed 5 ads in this race; 3 used at least one rhetorical technique, most often name calling and glittering generalities.
Terri DeBoer (REP), Hillary Scholten (DEM, incumbent).
2 others filed with the FEC; any ads they ran are below. 5 ads analyzed, 3 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-17.
Also on every Michigan ballot: 2 statewide ballot measures →The ballot wording and the official arguments, read for rhetorical techniques.
How to vote in Michigan
From Michigan's official election office. Each line links to the official page it came from.
Registration
Register by Mon, Oct 19 (online/mail: received or postmarked 15 days before (Oct 19); after that, in person at local clerk with proof of residency through 8 p.m. Election Day). Same-day registration: in person at local clerk's office (not polling place) with proof of residency, in line by 8 p.m. (passed)Source: michigan.gov ↗
Early voting in person
Sat, Oct 24 to Sun, Nov 1 (mandatory period begins second Saturday before Election Day; communities may start as early as the 29th day before (Oct 5)) (passed)Source: michigan.gov ↗
By mail
Anyone can vote by mail; request a ballot by Fri, Oct 30 (online/mail: received by 5 p.m. Friday before (Oct 30); in person at clerk: 4 p.m. Monday Nov 2); return it by Tue, Nov 3 (received by clerk by 8 p.m. Election Day; military/overseas postmarked by Election Day and received within 6 days) (passed)Source: michigan.gov ↗
Checked October 6, 2026. Rules can change; confirm with the official site before you go.
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Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.
Findings
As of 2026-10-17. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
5 · started running between 2026-07-20 and 2026-10-15
$10,000–12,689 on all ads, $7,000–8,992 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“I'll bring that same honesty to Congress.” — Glittering Generalities, paid for by TERRI DEBOER FOR CONGRESS
· the flagged ad with the highest reported spend that shows the most common technique
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
Follow Hillary Scholten in office
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
Terri DeBoer (REP)
Raised
$865K through 2026-10-14individuals $745K · PACs $22K · from the candidate's other committees $99K · cash on hand $70K
WEST MICHIGAN FOR COMMON SENSE— $610K opposing ScholtenPROTECT PROGRESS— $149K supporting ScholtenLargest donors:
FAIRSHAKE $33.0M (>99%) (its largest donors: RIPPLE LABS INC. $48.0M, an organization; COINBASE $25.0M, an organization; COINBASE COMMERCE (EXCHANGE) $8.2M, an organization); RIPPLE LABS INC. $250K (1%) (an organization: its own funders aren't reported to the FEC)FOR OUR FUTURE— $22K supporting ScholtenLargest donors:
SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION) $2.0M (42%); AFSCME WORKING FAMILIES FUND $1.2M (24%); AFT SOLIDARITY 527 $1.1M (22%) (an organization: its own funders aren't reported to the FEC); AFSCME PEOPLE $500K (10%) (an organization: its own funders aren't reported to the FEC)COMMUNITY CHANGE VOTERS— $21K supporting ScholtenFOR MICHIGAN ACTION FUND— $11K supporting Scholten
· 2 ads on this pageand 2 more
Paid for by FOR MICHIGAN ACTION FUNDfrom 2026-10-15spend $500–59940,000–44,999 impressions
Hillary Scholten works for West Michigan.
Students in Grand Rapids can decide this race, but only if we vote. Let's send this election denier packing.
Make your plan to vote by November 3: 4mich.org/vote
Paid for by FOR MICHIGAN ACTION FUNDfrom 2026-10-072 variantsspend $500–69853,000–58,998 impressions
Terri DeBoer works for the billionaires bankrolling her campaign. Hillary Scholten works for West Michigan.
Students in Grand Rapids can decide this race, but only if we vote. Let's send this election denier packing.
Make your plan to vote by November 3: 4mich.org/vote
Name Calling: Labels the candidate as a servant of billionaire donors to discredit her rather than addressing her positions. Flagged: “works for the billionaires bankrolling her campaign”.
Glittering Generalities: Vague positive claim of working for a whole region, with no specifics, used as a flattering contrast. Flagged: “works for West Michigan”.
Paid for by Save Local Businessesfrom 2026-08-18 to 2026-09-162 variantsspend $2,700–3,298675,000–799,998 impressions
Thank you, Congresswoman Hillary Scholten, for supporting Michigan’s locally owned franchise businesses. The bipartisan American Franchise Act will provide small business owners with the certainty they need to focus on their teams, customers, and communities.
Hillary Scholten won. Get what Hillary Scholten says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in MI; or it ran mostly in MI and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.