Political ads · 2026 · MO

Missouri House District 4 2026: the ads, and who's paying for them

Mark Alford won · 61.5% to 35.6% · Called by AP on Nov 3

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Mark Alford (Republican) and Jordan Herrera (Democrat) are the nominees for Missouri's 4th congressional district in the November 3, 2026 general election. Mark Alford is the incumbent. By their latest FEC reports, Mark Alford's campaign had raised $1.6 million (through October 14, 2026) and Jordan Herrera's campaign $42,000 (through July 15, 2026).

Mark Alford (REP, incumbent), Jordan Herrera (DEM). 3 others filed with the FEC; any ads they ran are below. 0 ads analyzed, 0 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

Also on every Missouri ballot: 5 statewide ballot measures → The ballot wording and the official arguments, read for rhetorical techniques.

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Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Mark Alford (REP, incumbent)

Raised: $1.6M through 2026-10-14 individuals $847K · PACs $700K · from the candidate's other committees $50K · cash on hand $757K
Outside spending: none reported

Bundled through PACs: $26K through 2 PACs · FEC bulk data of 2026-11-01 AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION COMMITTEE — $26K from 24 gifts Lobbyist/registrant PAC NATIONAL ASSOCIATION OF BROADCASTERS POLITICAL ACTION COMMITTEE (NABPAC) — $400 from 1 gift Lobbyist/registrant PAC

177 PACs gave directly — alphabetical; the legal limit is $5,000 per election

AECOM PAC $1,000
AFLAC POLITICAL ACTION COMMITTEE $2,500
AGRICULTURAL RETAILERS ASSOCIATION POLITICAL ACTION COMMITTE (ARAPAC) $2,500
AICPA PAC $10K
AIR LINE PILOTS ASSOCIATION PAC $2,500
ALFORD VICTORY FUND $14K
AMEREN CORPORATION FEDERAL POLITICAL ACTION COMMITTEE (AMEREN FEDPAC) $5,000
AMERICA'S CREDIT UNION PAC OF CREDIT UNION NATIONAL ASSOCIATION, INC. $6,000
AMERICA'S ELECTRIC COOPERATIVES PAC $5,000
AMERICA'S MOUNTAIN PAC $2,000
AMERICAN BANKERS ASSOCIATION PAC (BANKPAC) $5,500
AMERICAN CHIROPRACTIC ASSOCIATION POLITICAL ACTION COMMITTEE $4,500
AMERICAN CITIZENS ABROAD INC PAC $1,500
AMERICAN COUNCIL OF ENGINEERING COMPANIES (ACEC/PAC) $3,500
AMERICAN DENTAL ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
AMERICAN EXPRESS POLITICAL ACTION COMMITTEE (AXPPAC) $1,000
AMERICAN FROZEN FOOD INSTITUTE POLITICAL ACTION COMMITTEE (FROZEN FOOD PAC) $2,000
AMERICAN HOMES 4 RENT TRS LLC PAC (AMH PAC) $3,000
AMERICAN HOMES 4 RENT TRS, LLC POLITICAL ACTION COMMITTEE $1,000
AMERICAN HOSPITAL ASSOCIATION PAC $5,500
AMERICAN INVESTMENT COUNCIL POLITICAL ACTION COMMITTEE AIC PAC $1,000
AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION COMMITTEE $15K
AMERICAN LAND TITLE ASSOCIATION TITLE INDUSTRY PAC (TIPAC) $5,000
AMERICAN OSTEOPATHIC INFORMATION ASSOCIATION - OSTEOPATHIC POLITICAL ACTION COMMITTEE $1,000
AMERICAN RESORT DEVELOPMENT ASSOCIATION RESORT OWNERS COALITION PAC (ARDA-ROC PAC) $3,000
AMERICAN REVIVAL PAC $5,000
AMERICAN SHORT LINE AND REGIONAL RAILROAD ASSOCIATION - POLITICAL ACTION CMTE (ASLRRA-PAC) $1,000
AMERICAN SOCIETY OF ANESTHESIOLOGISTS POLITICAL ACTION COMMITTEE (ASA PAC) $1,000
AMERICAN SOYBEAN ASSOCIATION $5,000
AMERICAN VETERINARY MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
AMERICAS MOUNTAIN PAC $2,000
ANHEUSER-BUSCH COMPANIES PAC $1,000
APWU COPA (AMERICAN POSTAL WORKERS UNION COPA) $1,500
ARCHER DANIELS MIDLAND COMPANY PAC (ADM PAC) $2,000
ARVEST BANK GROUP, INC. PAC, INC. $2,500
ASIAN AMERICAN HOTEL OWNERS ASSOCIATION PAC (AAHOA PAC) $5,000
ASSOCIATED BUILDERS & CONTRACTORS INC $1,000
ASSOCIATED GENERAL CONTRACTORS OF AMERICA POLITICAL ACTION COMMITTEE $2,000
BAE SYSTEMS USA PAC $3,000
BAYER PAC $2,500
BLOCK PAC $3,500
BLUE ORIGIN LLC POLITICAL ACTION COMMITTEE (BLUE ORIGIN PAC) $1,000
BROWN-FORMAN CORPORATION NON-PARTISAN COMMITTEE FOR RESPONSIBLE GOVERNMENT $1,000
BWX TECHNOLOGIES INC PAC $1,000
CARGILL INCORPORATED $500
CHARTER COMMUNICATIONS INC PAC $2,500
CIGAR-PAC (CIGAR ASSOCIATION OF AMERICA, INC.) $272
CLEAN FUELS ALLIANCE AMERICA POLITICAL ACTION COMMITTEE $5,000
CONAGRA BRANDS, INC $2,500
CONSERVATIVE OPPORTUNITY LEADERSHIP & ENTERPRISE PAC - COLEPAC $10K
CORNPAC $5,000
COUNCIL OF PRODUCERS AND DISTRIBUTORS OF AGROTECHNOLOGY PAC (CPDA-PAC) $1,000
CROP INSURANCE PROFESSIONALS ASSOCIATION PAC-CIPA PAC $1,000
CROPLIFE AMERICA PAC $3,500
DAIRY FARMERS OF AMERICA, INC. PAC $2,500
DARLING INGREDIENTS INC POLITICAL ACTION COMMITTEE (DARPAC) $3,500
DAVITA INC. POLITICAL ACTION COMMITTEE (DAPAC) $2,000
DEFENDING AMERICAN VALUES EVERYWHERE DAVE PAC $5,000
DELTA AIR LINES PAC $1,000
DOE RUN POLITICAL ACTION COMMITTEE $1,500
EMPLOYEES OF NORTHROP GRUMMAN CORP PAC (ENGPAC) $9,000
ENERGY MARKETERS OF AMERICA SMALL BUSINESS COMMITTEE PAC (EMA SBC PAC) $1,000
ENTERPRISE HOLDINGS, INC. POLITICAL ACTION COMMITTEE $2,000
EVERGY EMPLOYEE POWER $2,500
EYE OF THE TIGER PAC $5,000
FIGHT ON PAC $2,500
FIRST COMMAND POLITICAL ACTION COMMITTEE $2,000
FIRST IN FREEDOM $2,500
FORD MOTOR COMPANY CIVIC ACTION FUND $2,500
FRIENDS OF DAVE JOYCE $4,000
GENERAL ATOMICS POLITICAL ACTION COMMITTEE $2,500
GENERAL DYNAMICS CORPORATION POLITICAL ACTION COMMITTEE $4,500
GROWTH ENERGY PAC $3,500
HANGER INC PAC $1,000
HB STRATEGIES PAC $2,000
HERZOG PAC $1,000
HNTB HOLDINGS LTD. PAC $2,500
HOGAN LOVELLS PAC $1,000
HONEYWELL INTERNATIONAL PAC $1,000
HOUSE CONSERVATIVES FUND $1,000
HUNTINGTON BANCSHARES INCORPORATED POLITICAL ACTION COMMITTEE $1,000
HUNTINGTON INGALLS INDUSTRIES, INC. EMPLOYEES POLITICAL ACTION COMMITTEE (HIIPAC) $2,000
HUSCH BLACKWELL POLITICAL ACTION COMMITTEE $3,500
IN THE ARENA PAC $5,000
INDEPENDENT COMMUNITY BANKERS OF AMERICA PAC $2,000
INGRAM BARGE COMPANY POLITICAL ACTION COMMITTEE $500
INTERNATIONAL ASSOCIATION OF FIRE FIGHTERS FIREPAC $2,500
INTERNATIONAL COUNCIL OF SHOPPING CENTERS INC POLITICAL ACTION COMMITTEE (ICSC PAC) $1,000
INTERNATIONAL FRANCHISE ASSOCIATION FRANCHISING POLITICAL ACTION COMMITTEE INC $1,000
INVESTMENT COMPANY INSTITUTE PAC $1,000
JBS USA FOOD COMPANY PAC $2,000
JE DUNN CONSTRUCTION GROUP, INC. PAC $3,500
JP MORGAN CHASE & CO FEDERAL PAC $2,000
KOCH INDUSTRIES, INC. POLITICAL ACTION COMMITTEE (KOCHPAC) $2,000
LEAN FORWARD AMERICA FUND PAC $3,500
LEIDOS INC POLITICAL ACTION COMMITTEE $4,000
LEONARDO DRS PAC $5,000
LIVESTOCK MARKETING ASSOCIATION POLITICAL ACTION COMMITTEE (LMA-PAC) $1,000
LOCKHEED MARTIN EMPLOYEES' PAC $5,000
LOCKTON INC PAC POLITICAL ACTION COMMITTEE $5,000
MANAGED FUNDS ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
MFBF FARM FUND PAC - MISSISSIPPI FARM BUREAU FEDERATION FURTHERING AGRICULTURE FOR RURAL MISSISSIPPI $1,000
MICROSOFT CORPORATION STAKEHOLDERS VOLUNTARY PAC - MSVPAC $5,000
MIKE JOHNSON FOR LOUISIANA $2,000
MISSOURI CORN GROWERS ASSOCIATION $5,000
MISSOURI FARM BUREAU FEDERATION FEDERAL PAC $5,000
MISSOURI RENEWABLE FUELS ASSOCIATION PAC $2,500
MORTGAGE BANKERS ASSOCIATION POLITICAL ACTION COMMITTEE (MORPAC) $3,500
MR. SOUTHERN MISSOURIAN IN THE HOUSE PAC $10K
NATIONAL AIR TRAFFIC CONTROLLERS ASSOCIATION PAC $5,000
NATIONAL APARTMENT ASSOCIATION PAC $8,500
NATIONAL ASPHALT PAVEMENT ASSOCIATION POLITICAL ACTION COMMITTEE (NAPA-PAC) $1,000
NATIONAL ASSOCIATION OF BROADCASTERS PAC (NABPAC) $7,880
NATIONAL ASSOCIATION OF HOME BUILDERS $5,000
NATIONAL ASSOCIATION OF LETTER CARRIERS OF U.S.A. POLITICAL FUND (LETTER CARRIER POLITICAL FUND) $5,000
NATIONAL ASSOCIATION OF MUTUAL INSURANCE COMPANIES PAC $1,000
NATIONAL ASSOCIATION OF REALTORS $3,500
NATIONAL BEER WHOLESALERS ASSOCIATION POLITICAL ACTION COMMITTEE (NBWA PAC) $1,500
NATIONAL CATTLEMEN'S BEEF ASSOCIATION $5,000
NATIONAL ELECTRICAL CONTRACTORS ASSOCIATION PAC $10K
NATIONAL FEDERATION OF INDEPENDENT BUSINESS FEDERAL POLITICAL ACTION COMMITTEE $2,500
NATIONAL FISHERIES INSTITUTE (FISH PAC) $3,000
NATIONAL PORK PRODUCERS COUNCIL PORK PAC $10K
NATIONAL RESTAURANT ASSOCIATION PAC (RESTAURANT PAC) $5,000
NATIONAL STONE, SAND & GRAVEL ASSOCIATION ROCKPAC $2,500
NATIONAL TELECOMMUNICATIONS COOPERATIVE ASSOCIATION RURAL BROADBAND PAC $1,000
NATIONAL TURKEY FEDERATION PAC $5,000
NOSSAMAN PAC $1,000
NRA-POLITICAL VICTORY FUND $1,000
NRLCA POLITICAL ACTION COMMITTEE $2,500
NSPS PAC $1,000
NSSF PAC (NATIONAL SHOOTING SPORTS FOUNDATION PAC) $2,000
NUCOR CORPORATION POLITICAL ACTION COMMITTEE $3,000
OLIN CORPORATION GOOD GOVERNMENT FUND $2,500
ONE COUNTRY ONE DESTINY PAC $5,000
OUTDOOR AMUSEMENT BUSINESS ASSOCIATION PAC $2,500
PATRIOTS IN ACTION $10K
RAPTOR PAC $5,000
REGIONS FINANCIAL CORPORATION PAC (REGIONSPAC) $5,000
RELY ON YOUR BELIEFS FUND $4,000
RENEWABLE FUELS ASSOCIATION $2,000
REPUBLICANS UNITED TO DEFEND YOU PAC (RUDY PAC) $1,000
REYNOLDS AMERICAN INC PAC (RAI PAC) $1,000
ROCKET PAC - ROCK HOLDINGS INC. PAC $1,000
RUDY FOR INDIANA $4,000
SAALEX CORP POLITICAL ACTION COMMITTEE $1,000
SAZERAC COMPANY, INC. PAC (SAZERACPAC) $409
SCALISE FOR CONGRESS $2,000
SECOND FRONT SYSTEMS INC PAC $1,000
SENIORS HOUSING PAC $2,500
SIERRA NEVADA COMPANY, LLC POLITICAL ACTION COMMITTEE $1,000
SMAC PAC $2,500
SOUTHWEST AIRLINES CO POLITICAL ACTION COMMITTEE (SWAPAC) $1,000
SPACE EXPLORATION TECHNOLOGIES CORP PAC $5,000
SPIRE INC. FEDERAL POLITICAL ACTION COMMITTEE (SPIRE FEDERAL PAC) $500
STAND TALL FOR KANSAS PAC $2,500
SWISHER INTERNATIONAL INC PAC $5,000
SYNCHRONY FINANCIAL EMPLOYEES POLITICAL ACTION COMMITTEE (SYNCPAC) $2,500
TEXANS FOR JODEY ARRINGTON $2,000
TEXAS RED $5,000
THE BOEING COMPANY PAC $11K
THE CIGNA GROUP EMPLOYEE PAC $3,500
THE COUNCIL OF INSURANCE AGENTS & BROKERS POLITICAL ACTION COMMITTEE $2,500
THE GUIDEHOUSE PAC $5,000
THE HOME DEPOT INC. POLITICAL ACTION COMMITTEE $5,000
THE KRAFT HEINZ COMPANY POLITICAL ACTION COMMITTEE (KRAFTHEINZPAC) $1,000
THOMPSON COBURN POLITICAL ACTION COMMITTEE $2,500
TYSON FOODS INC PAC (TYPAC) $2,000
U.S. TRAVEL ASSOCIATION PAC $1,000
UNION PACIFIC CORP. FUND FOR EFFECTIVE GOVERNMENT $3,000
US ONCOLOGY INC. NETWORK POLITICAL ACTION COMMITTEE $15K
USA RICE FEDERATION PAC $3,000
VANTOR PAC $1,000
VISA INC POLITICAL ACTION COMMITTEE $1,500
WALPAC (WALMART INC PAC FOR RESPONSIBLE GOVERNMENT) $1,000
WELLS FARGO AND COMPANY EMPLOYEES GOOD GOVERNMENT FEDERAL FUND II $1,000
WINE AND SPIRITS WHOLESALERS OF AMERICA, INC. POLITICAL ACTION COMMITTEE $5,000

All filings at the FEC ↗

Jordan Herrera (DEM)

Raised: $42K through 2026-07-15 individuals $33K · PACs $0 · candidate's own money, incl. loans $8,558 · from the candidate's other committees $269 · cash on hand $19K
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

No campaign ads analyzed for this race yet.

What this page is

An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in MO; or it ran mostly in MO and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
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