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5 ads analyzed · 1 use a rhetorical technique, most often black-and-white fallacy and glittering generalities.
The words doing the persuading
Paid for by FRIENDS OF MICHAEL MCGUIRE“We need a Marine, not another career politician. I've spent my life serving this nation, and now I’m ready to take that same commitment…”Black-and-White FallacySee this ad →
Herb Conaway (Democrat) and Michael McGuire (Republican) are the nominees for New Jersey's 3rd congressional district in the November 3, 2026 general election. Herb Conaway is the incumbent. By their latest FEC reports, Herb Conaway's campaign had raised $1.2 million (through October 14, 2026) and Michael McGuire's campaign $221,000 (through October 14, 2026). Outside groups have reported $10 for Herb Conaway and $14,000 against; $1,000 for Michael McGuire and $0 against. Semblen has analyzed 5 ads in this race; 1 used at least one rhetorical technique, most often black and white fallacy and name calling.
Herb Conaway (DEM, incumbent), Michael McGuire (REP).
1 other filed with the FEC; any ads they ran are below. 5 ads analyzed, 1 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-22.
Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.
Findings
As of 2026-10-22. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
5 · started running between 2026-09-14 and 2026-10-19
$8,100–10,191 on all ads, $3,000–4,097 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“We need a Marine, not another career politician.” — Black-and-White Fallacy, paid for by FRIENDS OF MICHAEL MCGUIRE
· the flagged ad with the highest reported spend that shows the most common technique
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
Follow Herb Conaway in office
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
Herb Conaway (DEM, incumbent)
Raised
$1.2M through 2026-10-14individuals $518K · PACs $631K · cash on hand $436K
NATIONAL ASSOCIATION OF DISABILITY REPRESENTATIVES PAC (NADR PAC) $1,000
NATIONAL ASSOCIATION OF REALTORS (REALTORS PAC) $4,000
NATIONAL BEER WHOLESALERS ASSOCIATION POLITICAL ACTION COMMITTEE $2,500
NATIONAL COMMUNITY PHARMACISTS ASSOCIATION - PAC $2,500
NATIONAL EMERGENCY MEDICINE POLITICAL ACTION COMMITTEE / AMERICAN COLLEGE OF EMERGENCY PHYSICIANS $5,000
NATIONAL NURSES UNITED PAC - A FUND FOR A HEALTHY AMERICA $2,000
NEA FUND FOR CHILDREN AND PUBLIC EDUCATION $5,000
NEW DEMOCRAT COALITION ACTION FUND $2,000
NEW YORK LIFE INSURANCE COMPANY POLITICAL ACTION COMMITTEE $5,000
NORFOLK SOUTHERN CORPORATION GOOD GOVERNMENT FUND $1,000
NOVARTIS CORPORATION POLITICAL ACTION COMMITTEE $2,000
NOVO NORDISK INC PAC $4,000
ORACLE AMERICA, INC. POLITICAL ACTION COMMITTEE (ORACLE PAC) $1,500
ORAL AND MAXILLOFACIAL SURGERY PAC $3,500
OTSUKA AMERICA PHARMACEUTICAL INC. POLITICAL ACTION COMMITTEE (OTSUKA US PAC) $1,500
PAC FOR GOOD $1,000
PAC TO THE FUTURE $5,000
PALLONE FOR CONGRESS $2,000
PEOPLE IN RURAL AREAS TRANSFORM ELECTIONS (PIRATE) PAC $2,000
PETE AGUILAR FOR CONGRESS $2,000
PFIZER INC. PAC $1,000
PHARMACEUTICAL CARE MANAGEMENT ASSOCIATION POLITICAL ACTION COMMITTEE (PCMA PAC) $500
PHARMACEUTICAL RESEARCH & MANUFACTURERS OF AMERICA BETTER GOVERNMENT COMMITTEE $500
PHILLIPS 66 PAC $1,000
PLASTY PAC $2,500
POLITICAL ACTION COMMITTEE OF THE AAOS $3,500
PRUDENTIAL FINANCIAL PAC $5,000
PUBLIC SERVICE ENTERPRISE GROUP INC. POLITICAL ACTION COMMITTEE (PEGPAC) $2,500
PURPOSE PAC $5,000
PYRAMID HEALTHCARE INC. POLITICAL ACTION COMMITTEE $1,000
RADIOLOGY PARTNERS, INC. PAC $1,000
ROBIN KELLY FOR CONGRESS $1,000
SANOFI US SERVICES INC. EMPLOYEES' POLITICAL ACTION COMMITTEE $1,000
SECOND FRONT SYSTEMS INC PAC $1,000
SHEET METAL AIR RAIL TRANSPORTATION PAC $2,500
SHORE PAC $3,000
SMALL BUSINESS INVESTOR ALLIANCE PAC $1,000
SMART TD PAC $5,000
SOCIETY FOR CARDIOVASCULAR ANGIOGRAPHY AND INTERVENTIONS ASSOCIATION PAC $10K
SOCIETY FOR VASCULAR SURGERY POLITICAL ACTION COMMITTEE $3,500
SPACE EXPLORATION TECHNOLOGIES CORP. PAC $2,500
SUGAR CANE GROWERS COOPERATIVE OF FLORIDA (PAC) $500
SUSTAINABLE ENERGY AND ENVIRONMENT COALITION PAC (SEEC PAC) $2,500
TAKEDA PHARMACEUTICALS AMERICA INC. POLITICAL ACTION COMMITTEE $3,500
TED LIEU FOR CONGRESS $1,000
TELADOC HEALTH, INC. POLITICAL ACTION COMMITTEE $1,500
THE BOEING COMPANY PAC $2,000
THE CIGNA GROUP EMPLOYEES PAC $2,500
THE HOME DEPOT INC. POLITICAL ACTION COMMITTEE $2,500
THE SOCIETY OF THORACIC SURGEONS PAC $2,000
TRUIST FINANCIAL CORPORATION FEDERAL PAC $2,500
UA UNION PLUMBERS & PIPEFITTERS VOTE! PAC (UNITED ASSOCIATION OF JOURNEYMEN AND APPRENTICES OF THE PLUMBING & PIPEFITTING INDUSTRY OF THE UNITED STATES AND CANADA) $5,000
UNITED STEEL WORKERS PAC $5,000
UNITEDHEALTH GROUP INCORPORATED PAC (UNITEDHEALTH GROUP PAC) $2,000
US ONCOLOGY INC. NETWORK POLITICAL ACTION COMMITTEE $1,000
VAN SCOYOC ASSOCIATES, INC PAC $324
VERIZON COMMUNICATIONS, INC PAC $1,000
VILLAGEMD PAC $1,000
VOTEVETS FEDERAL PAC $10K
WALMART INC. PAC FOR RESPONSIBLE GOVERNMENT $1,000
Paid for by FRIENDS OF MICHAEL MCGUIREfrom 2026-10-19spend $3,500–3,99970,000–79,999 impressions
When Tatiana came to this country, my family and I took her in.
For eight years she helped raise our kids and watched me show up every day — as a Marine and as a dad. We sponsored her, and she did everything the right way.
People who follow the rules deserve a fair shot. She became family. I’ll fight for yours.
Vote Michael McGuire for Congress!
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Fortify New Jersey PACfrom 2026-10-10spend $200–29920,000–24,999 impressions
Herb Conaway voted to raise New Jersey’s gas tax 23 cents a gallon. After 25 years in Trenton, you pay for it every time you fill up. New Jersey families deserve better.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Herb Conaway won. Get what Herb Conaway says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Paid for by FRIENDS OF MICHAEL MCGUIREfrom 2026-09-213 variantsspend $3,000–4,097122,000–142,997 impressions
We need a Marine, not another career politician. I've spent my life serving this nation, and now I’m ready to take that same commitment to Washington, D.C.
Black-and-White Fallacy: Frames the choice as only a Marine or a career politician, ignoring other kinds of candidates. Flagged: “We need a Marine, not another career politician.”.
Name Calling: Uses 'career politician' as a derogatory label to discredit opponents without addressing their arguments.
Glittering Generalities: Relies on vague, noble-sounding claims of service and commitment with no concrete policy content. Flagged: “I've spent my life serving this nation”.
Paid for by FRIENDS OF MICHAEL MCGUIREfrom 2026-09-14 to 2026-09-18spend $0–993,000–3,999 impressions
If we're going to Kick Herb to the Curb, it will be because people like YOU chipped in.
$25. $50. $100. Any amount helps.
Donate here:
https://secure.anedot.com/friends-of-michael-mcguire/kick_herb_to_the_curb
Semper Fi
no techniques found
Claims checked
Checked with an earlier version of the checker.
No checkable factual claims in this ad: it's opinion and slogans, nothing a source could confirm or refute.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in NJ; or it ran mostly in NJ and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.