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Hillary Herzig (Republican) and Frank Pallone (Democrat) are the nominees for New Jersey's 6th congressional district in the November 3, 2026 general election. Frank Pallone is the incumbent. By their latest FEC reports, Hillary Herzig's campaign had raised $12,000 (through October 14, 2026) and Frank Pallone's campaign $2.8 million (through October 14, 2026). Outside groups have reported $10 for Frank Pallone and $0 against. Semblen has analyzed 5 ads in this race; 0 used at least one rhetorical technique.
Hillary Herzig (REP), Frank Pallone (DEM, incumbent).
2 others filed with the FEC; any ads they ran are below. 5 ads analyzed, 0 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-11-05.
Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.
Findings
As of 2026-11-05. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
5 · started running between 2026-10-06 and 2026-11-04
With at least one technique
0 of 5
Reported Meta spend
$3,400–4,992 on all ads · Meta reports ranges; these are the sums of their ends
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
Follow Frank Pallone in office
Frank Pallone won. Get what Frank Pallone says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
Hillary Herzig (REP)
Raised
$12K through 2026-10-14individuals $7,054 · PACs $0 · candidate's own money, incl. loans $4,712 · cash on hand $614
Paid for by American Grid Institute Actionfrom 2026-11-04spend $0–992,000–2,999 impressions
New Jersey families aren’t a funding source for data center expansion. The companies building these facilities should cover the new power lines and plants they need.
Call Rep. Frank Pallone at 866-823-0361. Tell him to support the Bipartisan American Affordability and Jobs Act.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by American Grid Institute Actionfrom 2026-11-04spend $100–1996,000–6,999 impressions
You don’t own the data center. Why should you help pay for its power?
Tell Rep. Frank Pallone to protect New Jersey utility customers by supporting the Bipartisan American Affordability and Jobs Act.
Call 866-823-0361 today.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by American Grid Institute Actionfrom 2026-11-04spend $0–991,000–1,999 impressions
Before data center power costs land on families’ electric bills, Congress needs to set clear rules about who pays.
Urge Rep. Frank Pallone to support the Bipartisan American Affordability and Jobs Act and make data centers responsible for their own power costs.
Call 866-823-0361.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Frank Pallone won. Get what Frank Pallone says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Paid for by Coalition Against Surprise Medical Billing from 2026-10-164 variantsspend $2,700–3,89632,000–43,996 impressions
Representative Frank Pallone is fighting to close the loophole in the No Surprises Act and lower healthcare costs for families and employers.
Tell him thank you today.
Americans deserve lower healthcare bills. Representative Pallone is fighting to make that happen.
Send a quick thank you today.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by PALLONE FOR CONGRESSfrom 2026-10-06spend $600–69970,000–79,999 impressions
Frank Pallone capped the price of insulin. Now Frank’s working to lower prescription costs for everyone and to reverse Donald Trump’s cuts to Medicare and Medicaid. Frank Pallone is on a mission to bring down health care costs.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in NJ; or it ran mostly in NJ and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.