New Jersey House District 7 2026: the ads, and who's paying for them
Rebecca Bennett (DEM), Thomas Kean Jr. (REP, incumbent), Lana Leguía (LIB).
7 others filed with the FEC; any ads they ran are below. 14 ads analyzed, 5 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-09-30.
$36,800–47,544 on all ads, $8,300–10,193 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“Only your vote can stop them” — False Urgency, paid for by America PAC
· the flagged ad with the highest reported spend that shows the most common technique
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A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
Decide what counts
Not everyone would call every technique manipulation. Untick the ones you'd call ordinary persuasion and the count updates.
36% of the 14 ads here use at least one of the techniques ticked below (5 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 36% of ads.
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From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
LAND I LOVE PAC— $2.1M opposing BennettVOTEVETS— $1.0M supporting BennettLargest donors:
Deborah J Simon $1.1M (8%), NOT Employed; VOTEVETS ACTION FUND $1.0M (7%) (an organization: its own funders aren't reported to the FEC); AB PAC $800K (6%); THE BENCH $650K (5%); Joshua Bekenstein $625K (5%), Bain Capital, CO-ChairmanREAL CHANGE PAC— $661K opposing BennettARTICLE ONE PAC— $254K supporting BennettTHE TURNOUT PROJECT— $240K supporting Bennettand 7 more
81 PACs gave directly — alphabetical; the legal limit is $5,000 per election
603 PAC $5,000
AMERICAN ASSOCIATION FOR JUSTICE POLITICAL ACTION COMMITTEE (AAJ PAC) $2,500
AMERICAN INNOVATION POLITICAL ACTION COMMITTEE (AMI PAC) $1,000
AMERICAN MOSAIC PAC $1,000
AMERIPAC: THE FUND FOR A GREATER AMERICA $5,000
BEEPAC (BUILDING ECONOMIC EMPOWERMENT PAC) $1,000
BERGEN FIRST $2,000
BLUE HEN FEDERAL PAC $5,000
BLUE MAJORITY PAC $1,000
BLUE MOMENTUM PAC $5,000
BUILD AMERICA PAC $1,500
CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC) $5,000
CAROLINA VICTORY FUND $1,000
CHRISSY HOULAHAN FOR CONGRESS $2,000
COMMITTEE FOR A DEMOCRATIC FUTURE $1,000
COMMUNICATIONS WORKERS OF AMERICA - COPE POLITICAL CONTRIBUTIONS COMMITTEE $2,500
CROSSPARTISAN PAC I $10K
DE COLORES PAC $1,000
DEFEND THE VOTE $5,000
DEMOCRACY SUMMER LEADERSHIP PAC $2,000
DEMOCRATIC MAJORITY FUND $5,000
DEMOCRATIC VALUES $1,000
DOCTOR'S ORDERS $1,000
DR KIM SCHRIER FOR CONGRESS $1,000
EAST BERGEN FIRST CPC $1,000
ELECT DEMOCRATIC WOMEN $5,000
EMILYS LIST $5,000
EQUALITY PAC $2,500
EVE NIEDERGANG FOR PRINCETON COUNCIL $250
FAIR SHOT PAC $5,000
FRONTLINE FIGHTERS PAC $7,000
GETTING RESULTS BY ENGAGING THE GRASSROOTS PAC $1,000
GIFFORDS PAC $1,000
HELLCATS PAC $500
HERB CONAWAY FOR CONGRESS $1,000
HMP $5,000
HONOR BOUND PAC $5,000
HOULAPAC $5,500
INLAND EMPIRE STRIKES PAC; THE $1,000
INNOVATION FOR GOOD PAC $5,000
JEFFRIES FOR CONGRESS $2,000
JOBS, EDUCATION, & FAMILIES FIRST JEFF PAC $5,000
JUSTICE LEAGUE PAC $1,000
KATHERINE CLARK FOR CONGRESS $2,000
LA BAMBA PAC $3,000
LEAGUE OF CONSERVATION VOTERS ACTION FUND $2,550
LIFTOFF PAC $2,500
LORI TRAHAN FOR CONGRESS COMMITTEE $1,000
MAC PAC $1,000
MITTEN PAC $5,000
MOMS FED UP $5,000
NEW DEMOCRAT COALITION ACTION FUND $7,500
NEW JERSEY STATE FIREFIGHTER'S MUTUAL BENEVOLENT ASSOCIATION $6,000
NOT SO OLD FASHIONED PAC $1,000
NRDC ACTION FUND INC PAC $1,000
PATRIOT PAC $10K
PETE AGUILAR FOR CONGRESS $2,000
PROTECT DEMOCRACY NOW $1,000
PUGET PAC $1,500
PURPOSE PAC $5,000
RALPH CAPUTO FOR ASSEMBLY $1,000
RESILIENT MAJORITY PAC $1,000
SCHAKOWSKY FOR CONGRESS $1,000
SCHNEIDER FOR CONGRESS $1,000
SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION) $5,000
Paid for by America PACfrom 2026-09-24spend $200–2991,000–1,999 impressions
The Socialist Dream Team is coming for New Jersey with Rebecca Bennett. Only your vote can stop them. Get ready.
The Socialist Dream Team is coming for New Jersey with Rebecca Bennett. Only your vote can stop them. Get ready.
Name Calling: The label 'Socialist Dream Team' is a derogatory political label used to discredit Rebecca Bennett and her associates rather than address their actual policies — for example: 'Socialist Dream Team'
Appeal to Fear: The phrase 'coming for New Jersey' implies a threatening invasion or takeover, designed to create anxiety about the consequences of inaction — for example: coming for New Jersey and Only your vote can stop them.
Loaded Language: The word 'Socialist' is used as an emotionally charged label intended to trigger a negative reaction rather than convey factual information — for example: 'Socialist Dream Team'
Black-and-White Fallacy: The sentence presents only two options — vote or let 'them' win — ignoring all other political choices or nuances — for example: 'Only your vote can stop them'
False Urgency: The framing implies that voting is the singular and immediate action required to prevent a dire outcome, creating artificial pressure — for example: 'Only your vote can stop them'
Paid for by America PACfrom 2026-09-23spend $100–1991,000–1,999 impressions
The Socialist Dream Team is coming for New Jersey. Don't let Rebecca Bennett join them.
The Socialist Dream Team is coming for New Jersey. Don't let Rebecca Bennett join them.
The Socialist Dream Team is coming for New Jersey. Don't let Rebecca Bennett join them.
Name Calling: The phrase 'Socialist Dream Team' uses a derogatory political label to discredit a group rather than address their arguments — for example: 'Socialist Dream Team'
Appeal to Fear: The phrase 'coming for New Jersey' implies a threatening advance or takeover, creating anxiety about an imminent danger to the state — for example: 'is coming for New Jersey'
False Urgency: The imperative 'Don't let' creates artificial urgency and pressure to act immediately to prevent a negative outcome — for example: 'Don't let Rebecca Bennett join them'
Black-and-White Fallacy: The sentence frames the situation as a binary choice: either stop Bennett or she joins the threatening group, leaving no middle ground or nuanced consideration — for example: 'Don't let Rebecca Bennett join them'
Name Calling
Appeal to Fear
False Urgency
Black-and-White Fallacy
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in NJ; or it ran mostly in NJ and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. The check runs once and its result is shown to everyone afterwards. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.
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