Political ads · 2026 · NY

New York House District 10 2026: the ads, and who's paying for them

Brad Lander won · 83.2% to 15.9%, with an estimated 88% of the vote counted · Called by AP on Nov 3

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Brad Lander (Democrat) and Jennifer Moore (Republican) are the nominees for New York's 10th congressional district in the November 3, 2026 general election. By their latest FEC reports, Brad Lander's campaign had raised $2.8 million (through October 14, 2026) and Jennifer Moore's campaign $3,000 (through September 30, 2026). Outside groups have reported $177,000 for Brad Lander and $219,000 against.

Brad Lander (DEM), Jennifer Moore (REP). 2 others filed with the FEC; any ads they ran are below. 0 ads analyzed, 0 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

How to vote in New York

From New York's official election office. Each line links to the official page it came from.

Registration	Register by Sat, Oct 24 (Application must be received by the board of elections (mail or in person).) (passed)Source: elections.ny.gov ↗
Early voting in person	Sat, Oct 24 to Sun, Nov 1 (Hours vary by county.) (passed)Source: elections.ny.gov ↗
By mail	Anyone can vote by mail; request a ballot by Sat, Oct 24 (Received by county board, 10 days before; in-person application until Nov 2.); return it by Tue, Nov 3 (Postmarked by Nov 3 and received by Nov 10; or delivered to county board by 9 p.m. Nov 3.) (passed)Source: elections.ny.gov ↗
Election Day	Tue, Nov 3. Polls: 6 a.m. - 9 p.m. (passed)Source: elections.ny.gov ↗

Check your registration and polling place ↗ New York's official election site ↗

Checked October 8, 2026. Rules can change; confirm with the official site before you go.

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Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Brad Lander (DEM)

Raised: $2.8M through 2026-10-14 individuals $2.7M · PACs $95K · cash on hand $81K
Outside spending: $219K opposing Lander · $177K supporting Lander · latest reported 2026-08-24
Largest outside spenders: NEW YORKERS FIGHTING BACK (NYFB) — $189K opposing Lander Largest donors: Douglas E Goldman $150K (27%), Certain, Inc., Chairman & Founder; DMFI PAC $100K (18%) WORKING FAMILIES PARTY PAC — $84K supporting Lander Largest donors: DEMOCRACY PAC $6.5M (32%); MOVEMENT VOTER PAC $2.2M (11%); ACCOUNTABLE JUSTICE ACTION FUND $2.0M (10%) (an organization: its own funders aren't reported to the FEC); Patty Ann Quillin $650K (3%), NOT Employed, NOT Employed; JORDAN/DELANEY FAMILY TRUST $450K (2%) (an organization: its own funders aren't reported to the FEC) INDIVISIBLE ACTION — $54K supporting Lander Largest donors: Wayne Jordan $250K (5%); Hilary Perkins $106K (2%), NOT Employed, NOT Employed; MOVEMENT VOTER PAC $100K (2%) (an organization: its own funders aren't reported to the FEC); LONG RIDGE ACTION FUND $100K (2%) (an organization: its own funders aren't reported to the FEC) MOVEON.ORG POLITICAL ACTION — $35K supporting Lander Largest donors: GREEN ADVOCACY PROJECT $800K (9%) (an organization: its own funders aren't reported to the FEC); PROPEL CAPITAL NETWORK LLC $200K (2%) (an organization: its own funders aren't reported to the FEC); UNITED WE CAN $100K (1%) NEW ENGAGEMENT PAC — $30K opposing Lander Largest donors: NEW ENGAGEMENT FUND $1.0M (25%) (an organization: its own funders aren't reported to the FEC); Reid Hoffman $1.0M (25%), Greylock Partners, Partner; WORKING FOR WORKING AMERICANS - FEDERAL $300K (7%); Stephen III Pajcic $263K (7%), Pajcic & Pajcic, Attorney; Deborah J Simon $250K (6%), Retired and 4 more

Bundled through PACs: $34K through 2 PACs · FEC bulk data of 2026-11-01 JSTREETPAC — $31K from 53 gifts Lobbyist/registrant PAC A NEW POLICY PAC — $3,025 from 5 gifts

9 PACs gave directly — alphabetical; the legal limit is $5,000 per election

A NEW POLICY PAC $5,000
CHRISTOPHER STREET PROJECT PAC $3,000
COMMON DEFENSE ACTION FUND $2,500
CWA COPE POLITICAL CONTRIBUTIONS COMMITTEE $10K
MOVEON.ORG POLITICAL ACTION $5,000
PROGRESSIVE VOTERS OF AMERICA $10K
RISING DEMS $3,500
UAW - V - CAP $5,000
WORKING FAMILIES PARTY PAC $5,000

All filings at the FEC ↗

Jennifer Moore (REP)

Raised: $2,693 through 2026-09-30 individuals $2,693 · PACs $0 · cash on hand $1,526
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

No campaign ads analyzed for this race yet.

What this page is

An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in NY; or it ran mostly in NY and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.