Jon Husted (REP, incumbent), Faris Write In (IND), Frederick Ode (DEM), Greg Levy (IND), Ron Kincaid (DEM), Sherrod Brown (DEM), William Redpath (LIB).
117 ads analyzed, 47 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. 5 official office videos shown separately below.
Findings
As of 2026-09-23. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
117 (Meta 115, YouTube 2) · started running between 2026-05-01 and 2026-09-22
With at least one technique
47 of 117 (40%)
Most common techniques
Loaded Language · 37 adsAppeal to Fear · 30 adsName Calling · 27 ads
Meta
45 of 115 (39%) flagged · Loaded Language (35), Appeal to Fear (28), False Urgency (26)
YouTube
2 of 2 flagged · Appeal to Fear (2), Loaded Language (2), Name Calling (2)
Reported Meta spend
$1,345,100–1,723,072 on all ads, $538,000–703,359 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“SCANDAL” — Loaded Language, paid for by WINSENATE
· the flagged ad with the highest reported spend that shows the most common technique
Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named.
Jon Husted (REP, incumbent)
Raised
$14.4M through 2026-06-30individuals $6.3M · PACs $2.3M · party $62K · from the candidate's other committees $5.7M · cash on hand $9.4M
WINSENATE— $11.3M opposing Husted
· 3 ads on this pageLargest donors: SMP $4.1M (100%)AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION— $6.0M supporting Husted
· 6 ads on this pageLargest donors: KOCH INC $30.0M (33%); STAND TOGETHER INC. $20.0M (22%); WALTON, JIM C. $7.0M (8%); WALTON, S ROBSON $7.0M (8%); STAND TOGETHER CHAMBER OF COMMERCE INC $6.5M (7%)NRDC ACTION VOTES— $3.0M opposing Husted
· 3 ads on this pageLargest donors: NRDC ACTION FUND $3.1M (100%)EDF ACTION VOTES— $2.5M opposing HustedLargest donors: ENVIRONMENTAL DEFENSE ACTION FUND $8.7M (73%); MANDEL, SUSAN Z. $2.5M (21%); SALL, JOHN $100K (1%); SALL, VIRGINIA $100K (1%); HOSTETTER, BARBARA $100K (1%)LCV VICTORY FUND— $1.5M opposing HustedLargest donors: LEAGUE OF CONSERVATION VOTERS, INC. $18.0M (84%); DEMOCRACY PAC $500K (2%); RANDALL, GIOVANNA $375K (2%); LAUFER, ERIC $375K (2%); GREEN ADVOCACY PROJECT $300K (1%)and 13 more
$38.6M through 2026-06-30individuals $31.1M · PACs $861K · party $200 · from the candidate's other committees $6.3M · cash on hand $16.2M
Outside spending
$45.7M opposing Brown · $1.5M supporting Brown· latest reported 2026-09-21
Largest outside spenders
SLF PAC— $21.3M opposing Brown
· 14 ads on this pageLargest donors: ONE NATION $70.7M (28%); ADELSON, MIRIAM $30.0M (12%); SCHWARZMAN, STEPHEN A. $17.0M (7%); SINGER, PAUL ELLIOTT $14.5M (6%); MUSK, ELON $10.0M (4%)NO GOING BACK PAC INC.— $12.5M opposing BrownAMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION— $4.2M opposing Brown
· 6 ads on this pageLargest donors: KOCH INC $30.0M (33%); STAND TOGETHER INC. $20.0M (22%); WALTON, JIM C. $7.0M (8%); WALTON, S ROBSON $7.0M (8%); STAND TOGETHER CHAMBER OF COMMERCE INC $6.5M (7%)OHIO FLYER PAC— $3.1M opposing BrownLargest donors: A PUBLIC VOCIE, INC. $1.0M (35%); TEAM HUSTED $513K (18%); CONNOR, LAWRENCE S $250K (9%); COLLERAN, BRIAN $250K (9%); CHEVRON CORPORATION $200K (7%)AMERICA PAC— $2.2M opposing Brown
· 8 ads on this pageLargest donors: MUSK, ELON $20.1M (>99%)and 19 more
Paid for by America PACfrom 2026-09-20spend $3,000–3,49935,000–39,999 impressions
It starts with Drag Queen Story Hour. It ends with kids going under the knife. Sherrod Brown supports it. Vote NO on Brown.
It starts with Drag Queen Story Hour. It ends with kids going under the knife. Sherrod Brown supports it. Vote NO on Brown.
It starts with Drag Queen Story Hour. It ends with kids going under the knife. Sherrod Brown supports it. Vote NO on Brown.
Appeal to FearLoaded LanguageBlack-and-White FallacyExaggeration/HyperboleCard StackingName CallingFalse Urgency100.0% of sentences flagged
Appeal to Fear: The sentence frames Drag Queen Story Hour as the beginning of a dangerous progression, implying it is a gateway to harm — for example: It starts with Drag Queen Story Hour, It ends with kids going under the knife and Vote NO on Brown.
Loaded Language: The phrase 'Drag Queen Story Hour' is deployed as an emotionally charged trigger term designed to provoke a negative reaction in a target audience — for example: Drag Queen Story Hour and kids going under the knife.
Black-and-White Fallacy: The sentence presents a false linear inevitability — that one thing necessarily leads to another extreme outcome — collapsing a complex policy debate into a binary slippery slope — for example: 'It starts... It ends...'
Exaggeration/Hyperbole: The claim that story hour inevitably leads to surgical procedures on children is an extreme overstatement unsupported by evidence — for example: 'It ends with kids going under the knife.'
Card Stacking: By placing Brown's name immediately after the fear-laden claim without context or nuance, the sentence implies he endorses child harm, omitting any actual policy position — for example: 'Sherrod Brown supports it.'
Name Calling: The sentence functions as a derogatory label by association, linking Brown to the previously constructed image of child harm without substantive argument — for example: 'Sherrod Brown supports it.'
False Urgency: The imperative 'Vote NO' is a direct call to action designed to channel the manufactured fear into an immediate electoral response — for example: 'Vote NO on Brown.'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by America PACfrom 2026-09-20spend $4,000–4,49940,000–44,999 impressions
Government-run health care. Sex changes for kids. Men in women's locker rooms. Ohio: VOTE NO on Sherrod Brown November 3.
Government-run health care. Sex changes for kids. Men in women's locker rooms. Ohio: VOTE NO on Sherrod Brown November 3.
Loaded LanguageAppeal to FearFalse UrgencyCard StackingScapegoating100.0% of sentences flagged
Loaded Language: The phrase 'Government-run health care' uses negatively charged framing to evoke distrust of government control — for example: Government-run health care, Sex changes for kids and Men in women's locker rooms.
Appeal to Fear: The phrase implies a threatening scenario of government takeover of personal health decisions to provoke anxiety — for example: Government-run health care, Sex changes for kids and Men in women's locker rooms. Ohio: VOTE NO on Sherrod Brown November 3.
False Urgency: The specific date 'November 3' combined with 'VOTE NO' creates artificial time pressure to act before careful deliberation can occur — for example: VOTE NO on Sherrod Brown November 3
Card Stacking: The passage presents only alarming, one-sided claims associated with the candidate without any balancing information, selectively stacking negative associations — for example: Government-run health care. Sex changes for kids. Men in women's locker rooms
Scapegoating: The phrase implicitly blames Sherrod Brown for a threatening policy affecting children, attributing a complex social issue to a single political figure — for example: 'Sex changes for kids'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by America PACfrom 2026-09-20spend $3,500–3,99940,000–44,999 impressions
Government-run health care. Sex changes for kids. Men in women's locker rooms. Ohio: VOTE NO on Sherrod Brown November 3.
Government-run health care. Sex changes for kids. Men in women's locker rooms. Ohio: VOTE NO on Sherrod Brown November 3.
Government-run health care. Sex changes for kids. Men in women's locker rooms. Ohio: VOTE NO on Sherrod Brown November 3.
Loaded LanguageAppeal to FearBlack-and-White FallacyFalse UrgencyCard StackingScapegoating100.0% of sentences flagged
Loaded Language: The phrase 'Government-run health care' uses negatively charged framing to evoke distrust of government control — for example: Government-run health care, Sex changes for kids and Men in women's locker rooms.
Appeal to Fear: The phrase implies a threatening scenario of government overreach in healthcare to provoke anxiety — for example: Government-run health care, Sex changes for kids and Men in women's locker rooms. Ohio: VOTE NO on Sherrod Brown November 3.
Black-and-White Fallacy: The message implies that voting against Sherrod Brown is the only way to prevent these feared outcomes, presenting no middle ground or nuanced policy alternatives — for example: VOTE NO on Sherrod Brown
False Urgency: The specific date 'November 3' combined with the imperative 'VOTE NO' creates artificial time pressure to prevent deliberation — for example: VOTE NO on Sherrod Brown November 3
Card Stacking: The message selectively lists only alarming and negatively framed policy positions attributed to Sherrod Brown without presenting any counterbalancing information or context — for example: Government-run health care. Sex changes for kids. Men in women's locker rooms
Scapegoating: The phrase implicitly blames Sherrod Brown for a feared policy outcome affecting children, attributing complex social issues to a single political figure — for example: Sex changes for kids.
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by America PACfrom 2026-09-20spend $10,000–14,999125,000–149,999 impressions
It starts with Drag Queen Story Hour. It ends with kids going under the knife. Sherrod Brown supports it. Vote NO on Brown.
It starts with Drag Queen Story Hour. It ends with kids going under the knife. Sherrod Brown supports it. Vote NO on Brown.
Appeal to FearLoaded LanguageExaggeration/HyperboleBlack-and-White FallacyCard StackingFalse UrgencyName Calling100.0% of sentences flagged
Appeal to Fear: Frames Drag Queen Story Hour as the beginning of a dangerous escalating sequence, designed to trigger anxiety — for example: It starts with Drag Queen Story Hour and It ends with kids going under the knife.
Loaded Language: The phrase is used as an emotionally charged trigger word intended to provoke a visceral negative reaction in a target audience — for example: Drag Queen Story Hour and kids going under the knife.
Exaggeration/Hyperbole: Presents an extreme and unverified causal endpoint as an inevitable conclusion with no supporting evidence — for example: 'It ends with kids going under the knife'
Black-and-White Fallacy: Implies a direct, inevitable progression from one event to a worst-case outcome, eliminating any middle ground or nuance — for example: 'It starts with... It ends with'
Card Stacking: Associates Sherrod Brown with the previously constructed fear narrative without evidence or context, implying he endorses harm to children — for example: 'Sherrod Brown supports it'
False Urgency: Issues a direct imperative call to action based on the fear narrative constructed in prior sentences, pressuring the audience to act without deliberation — for example: 'Vote NO on Brown'
Name Calling: Reduces Sherrod Brown to a target label associated with harm to children, discrediting him without addressing policy substance — for example: 'Vote NO on Brown'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by America PACfrom 2026-09-14 to 2026-09-20spend $2,500–2,99950,000–59,999 impressions
We fired Sherrod Brown once for putting the trans agenda ahead of Ohio's values. Get ready to fire him AGAIN!
We fired Sherrod Brown once for putting the trans agenda ahead of Ohio's values. Get ready to fire him AGAIN!
Sherrod Brown put the trans agenda ahead of Ohio values. Let’s defeat him and his radical agenda again.
Loaded LanguageAppeal to PrejudiceGlittering GeneralitiesFalse UrgencyBandwagon AppealBlack-and-White FallacyName Calling100.0% of sentences flagged
Loaded Language: The phrase 'trans agenda' is emotionally charged and pejorative, designed to trigger a negative reaction rather than describe policy neutrally — for example: 'trans agenda'
Appeal to Prejudice: The framing of 'Ohio's values' implies an in-group identity that Brown has betrayed, positioning him as an outsider to the community — for example: 'Ohio's values'
Glittering Generalities: The vague appeal to 'Ohio's values' uses emotionally positive but undefined language to imply moral superiority without specifying what those values are — for example: 'Ohio's values'
False Urgency: The imperative 'Get ready to fire him AGAIN!' creates artificial urgency and pressure to act, discouraging deliberation — for example: 'Get ready to fire him AGAIN!'
Bandwagon Appeal: The use of 'We fired' and 'fire him AGAIN' implies collective prior action and pressures the audience to join in repeating it, leveraging crowd conformity — for example: 'We fired... fire him AGAIN'
Black-and-White Fallacy: The sentence frames Brown's record as a binary choice: either you support 'Ohio's values' or you support the 'trans agenda,' leaving no room for nuance — for example: 'putting the trans agenda ahead of Ohio's values'
Name Calling: Labeling Brown's positions as a 'radical agenda' is a derogatory characterization meant to discredit him rather than address specific policies — for example: 'his radical agenda'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by America PACfrom 2026-09-14 to 2026-09-21spend $10,000–14,999200,000–249,999 impressions
Sherrod Brown puts the radical trans agenda over Ohio values. We MUST fire him again this November.
Sherrod Brown puts the radical trans agenda over Ohio values. We MUST fire him again this November.
Sherrod Brown puts the radical trans agenda over Ohio values. We MUST fire him again this November.
Loaded LanguageName CallingAppeal to PrejudiceBlack-and-White FallacyFalse UrgencyGlittering Generalities100.0% of sentences flagged
Loaded Language: The phrase 'radical trans agenda' uses emotionally charged, derogatory language designed to trigger fear and hostility rather than describe policy — for example: 'radical trans agenda'
Name Calling: The term 'radical' is used as a derogatory label to discredit Sherrod Brown without engaging with his actual policy positions — for example: 'radical trans agenda'
Appeal to Prejudice: The phrase 'Ohio values' invokes in-group identity to imply Brown is betraying his constituents and is not one of 'us' — for example: 'Ohio values'
Black-and-White Fallacy: The sentence frames the situation as a binary: Brown is either for 'Ohio values' or for a 'radical trans agenda,' leaving no room for nuance or middle ground — for example: 'puts the radical trans agenda over Ohio values'
False Urgency: The capitalized 'MUST' and the time-bound phrase 'this November' create artificial urgency to pressure action without deliberation — for example: 'We MUST fire him again this November'
Glittering Generalities: The phrase 'Ohio values' is a vague, emotionally positive appeal with no specific meaning used to contrast against the perceived threat — for example: 'Ohio values'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by America PACfrom 2026-09-14 to 2026-09-20spend $600–69910,000–14,999 impressions
Sherrod Brown supported biological men in women's locker rooms and bathrooms. Too radical for Ohio. Fire him again.
Sherrod Brown supported biological men in women's locker rooms and bathrooms. Too radical for Ohio. Fire him again.
Sherrod Brown supported biological men in women's locker rooms and bathrooms. Too radical for Ohio. Fire him again.
Loaded LanguageName CallingAppeal to PrejudiceAppeal to FearFalse Urgency100.0% of sentences flagged
Loaded Language: The phrase 'biological men in women's locker rooms and bathrooms' is emotionally charged framing designed to trigger fear and disgust rather than describe policy accurately — for example: 'biological men in women's locker rooms'
Name Calling: The label 'Too radical for Ohio' is a derogatory political label used to discredit Brown rather than engage with his actual policy positions — for example: 'Too radical for Ohio'
Appeal to Prejudice: The phrase 'Too radical for Ohio' invokes regional in-group identity, implying that 'real Ohioans' would reject Brown's positions — for example: 'Too radical for Ohio'
Appeal to Fear: The framing of men in women's private spaces is designed to provoke fear and anxiety about safety and privacy to override rational policy evaluation — for example: 'biological men in women's locker rooms and bathrooms'
False Urgency: The imperative 'Fire him again' is a direct call to action framed as an obvious necessity, creating pressure to act without deliberation — for example: 'Fire him again'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by America PACfrom 2026-09-14 to 2026-09-21spend $25,000–29,999400,000–449,999 impressions
We fired Sherrod Brown once for putting the trans agenda ahead of Ohio's values. Get ready to fire him AGAIN!
Sherrod Brown put the trans agenda ahead of Ohio values. Let’s defeat him and his radical agenda again.
Loaded LanguageAppeal to PrejudiceBlack-and-White FallacyFalse UrgencyBandwagon AppealGlittering GeneralitiesName Calling100.0% of sentences flagged
Loaded Language: The phrase 'trans agenda' is emotionally charged and designed to trigger a negative reaction rather than describe policy positions neutrally — for example: 'trans agenda'
Appeal to Prejudice: The phrase 'Ohio's values' invokes in-group identity to imply Brown is an outsider betraying the community's shared beliefs — for example: 'Ohio's values'
Black-and-White Fallacy: The sentence frames Brown's position as a binary betrayal — either you support 'Ohio's values' or you support the 'trans agenda' — leaving no room for nuance — for example: 'putting the trans agenda ahead of Ohio's values'
False Urgency: The imperative 'Get ready to fire him AGAIN!' creates artificial urgency and pressure to act, discouraging deliberation — for example: 'Get ready to fire him AGAIN!'
Bandwagon Appeal: The use of 'We fired' and 'fire him AGAIN' implies a collective movement that the reader is expected to join and repeat — for example: 'We fired Sherrod Brown once'
Glittering Generalities: 'Ohio values' is a vague, emotionally positive phrase used as rhetorical flourish without specifying what those values actually are — for example: 'Ohio values'
Name Calling: Labeling Brown's positions as a 'radical agenda' is a derogatory characterization meant to discredit him rather than engage with his actual policy positions — for example: 'his radical agenda'
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Not paid ads. These come from an officeholder's official channel: they are publicly funded and may not contain campaign content, so they are a different kind of speech from the ads above and are not counted with them. We show the same technique analysis; their claims are not checked, because an office's figures are mostly documented by its own press releases.
Husted: We make them right here in Ohio 08 31 26
Official office video · Senator Jon Hustedvideo · 0:40from 2026-08-31
I'm here outside the Lima Tank Plant. I was just in there watching the workers build uh the tanks that keep America's war fighters safe. And we're going to get more funding for this facility, a new generation of investment to upgrade this place to make the the next uh generation of weapon systems, which will provide secure jobs for the people that work at the Lima Tank Plant, and the 227 companies around the state of Ohio that are part of the supply chain for this. So, very, very important facility. It's important that we uh continue to support uh the best weapon system for America's military, and we make them right here in Ohio.
no techniques found
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Husted: Celebrating National Shooting Sports Month
Official office video · Senator Jon Hustedvideo · 1:09from 2026-08-31
Pull. >> We're here at Blackwing. They have a great shooting sports center here. We've been here for 24 years, family-owned business, and [music] specialize really in in all the shooting sports. So, we have indoor rifle and pistol ranges, outdoor shotgun ranges, gunsmiths, do large events, corporate events, really anything that you need we can provide. >> And what I've learned today is about how you have so many youth sports. A lot of schools are now doing shooting sports as part of their extracurriculars. >> We do. In fact, the shotgun sports is the fastest growing sport in high school right now, and we are seeing a boom with the with the high school kids here [music] at Blackwing. >> Yeah, it's really cool. Well, it's national shooting sports month. We're celebrating it. >> [music] >> Uh I made some progress on my target shooting today. DID OKAY. OH, BUT WE GOT A LOT OF room to improve on that. But, hey, I love being out here. I love hunting, I love fishing, I love all the outdoor sports that I can participate in, and we're we're grateful to have Blackwing hosting us today.
no techniques found
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
My team helped Katherine regain her coverage, and they can help you, too.
Official office video · Senator Jon Hustedvideo · 1:31from 2026-08-25
Cathy Will, Lancaster, Ohio. I am a lifelong Ohio citizen. I uh was in the process of registering for Medicare and had worked with the local office. I was told that I wouldn't be able to register because the time had lapsed. So, I reached out to the senator's office and um I I was amazed, absolutely amazed at the contact. I do believe I received a response from an email within a day or two. Oh, the team at Senator Husted's office is wonderful with a capital W. The response was so timely. The team was able to approach their contacts in the Medicare office and explain the situation. I think it was approximately 1 month it was handled and I had my part B coverage. I received it in a timely fashion and I was able to make my appointments to take care of my medical concerns. If you have an issue that you're having trouble with resolution, I highly recommend it calling Senator Husted's office and talking to someone there. There's also an online um possibility and they are wonderful communication and also wonderful productivity and resolution.
no techniques found
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Husted: It's time to empower first-time homebuyers
Official office video · Senator Jon Hustedvideo · 1:07from 2026-08-20
When I got appointed to the US Senate, I committed myself to focusing on issues that matter to working families in Ohio. One of those things is making life more affordable for them. Home ownership is one of those issues. Home ownership has long been considered part of achieving your version of the American dream. But it's become difficult for many working families to afford housing and particularly for young people to have the hope that they can buy a home. That's why I'm leading a bipartisan firsttime home buyer empowerment act. This bill would allow people to use unused 529 college savings, of which 40% of Ohioans with children have these accounts. It would allow them tax-free to use these accounts towards a down payment for first-time home purchase. By freeing up existing resources, we're helping Ohioans get closer to buying that first home so they can achieve their version of the American dream. It's so important that we help young people off to a good start. Giving them flexibility on how they use 529 accounts is one of those things.
no techniques found
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
Husted: It's time for a national voter ID law 08 08 26
Official office video · Senator Jon Hustedvideo · 1:22from 2026-08-08
Madam President, >> the gentleman from Ohio is recognized. >> Madame President, using a photo ID to vote is common sense. It's an issue Americans broadly support. So tonight, this early morning, I'm offering a clean, simple, straightforward bill to require a photo ID to vote in America. Voters can use a driver's license, a stateisssued ID, passport, military or veterans ID, or tribal ID. No additional restrictions, no tricks, no games, no prohibitions on absentee voting. 36 states require some form of voter ID. Photo ID laws have been tested in elections across this country and they work. So, so tonight I'm asking my colleagues to answer one simple question. Should you have to prove who you are when you vote? Americans think we should, and tonight we'll find out if their senators agree. I urge my colleagues to vote yes on this bill to establish a nationwide photo ID standards and give Americans better run, honest, and fair elections. Madame President, I yield the floor.
no techniques found
Watch on YouTube ↗Transcript above is auto-generated; the analysis is of the spoken words.
What this page is
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in OH; or it ran mostly in OH and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. The check runs once and its result is shown to everyone afterwards. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.
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