Political ads · 2026 · TX

Texas House District 25 2026: the ads, and who's paying for them

Roger Williams won · 53.7% to 46.3% · Called by AP on Nov 4

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Roger Williams (REP, incumbent), William Marks (DEM). 0 ads analyzed, 0 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

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From Texas's official election office. Each line links to the official page it came from.

Registration	Register by Mon, Oct 5 (30th day before Election Day, moved to the next business day. Mailed applications must be postmarked by the deadline. New registrations are on paper; online is only for updating an existing record.) (passed)Source: votetexas.gov ↗
Early voting in person	Mon, Oct 19 to Fri, Oct 30 (passed)Source: sos.state.tx.us ↗
By mail	Mail voting needs a reason the state accepts (Only these voters qualify: away from the county, sick or disabled, expecting to give birth within 3 weeks of Election Day, 65 or older, or confined in jail or involuntary civil commitment); request a ballot by Fri, Oct 23 (Must be received by this date; a postmark does not count); return it by Tue, Nov 3 (Received by 7 pm on Election Day, or postmarked by 7 pm on Election Day and received by 5 pm on Nov 4) (passed)Source: sos.state.tx.us ↗Source: votetexas.gov ↗
Election Day	Tue, Nov 3. Polls: 7:00 a.m. to 7:00 p.m. (passed)Source: votetexas.gov ↗
ID at the polls	One of 7 acceptable photo IDs. A voter who cannot reasonably get one may sign a Reasonable Impediment Declaration and show supporting ID instead.Source: votetexas.gov ↗

Check your registration and polling place ↗ Texas's official election site ↗

Checked October 6, 2026. Rules can change; confirm with the official site before you go.

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Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Roger Williams (REP, incumbent)

Raised: $1.7M through 2026-10-14 individuals $87K · PACs $585K · from the candidate's other committees $960K · cash on hand $1.2M
Outside spending: $11K supporting Williams · latest reported 2026-10-14
Largest outside spenders: NRA VICTORY FUND, INC. — $11K supporting Williams

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

132 PACs gave directly — alphabetical; the legal limit is $5,000 per election

ALL AMERICAN PAC $5,000
ALLY FINANCIAL INC. ADVOCACY POLITICAL ACTION COMMITTEE $7,500
AMERICA'S CREDIT UNIONS PAC OF CREDIT UNION NATIONAL ASSOCIA $5,000
AMERICAN ASSOCIATION OF ORTHODONTISTS POLITICAL ACTION COMMI $10K
AMERICAN BANKERS ASSOCIATION PAC (BANKPAC) $10K
AMERICAN COUNCIL OF ENGINEERING COMPANIES (ACEC/PAC) $4,000
AMERICAN COUNCIL OF LIFE INSURERS PAC $1,000
AMERICAN FINANCIAL SERVICES ASSOCIATION PAC $5,000
AMERICAN HOTEL AND LODGING ASSOCIATION POLITICAL ACTION COMM $2,500
AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS POLITICAL $10K
AMERICAN INVESTMENT COUNCIL POLITICAL ACTION COMMITTEE $1,000
AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE PAC $5,000
AMERICAN OPTOMETRIC ASSOCIATION PAC $5,000
AMERICAN SENIORS HOUSING ASSOCIATION (SENIORS HOUSING PAC) $1,500
AMERICAN SOCIETY OF TRAVEL ADVISORS INC. PAC $1,000
ASIAN AMERICAN HOTEL OWNERS ASSOCIATION PAC (AAHOA PAC) $5,000
ASSOCIATED BUILDERS AND CONTRACTORS INC. POLITICAL ACTION C $3,500
ASSOCIATED GENERAL CONTRACTORS OF AMERICA PAC $1,000
AT&T INC. EMPLOYEE FEDERAL POLITICAL ACTION COMMITTEE $1,000
AXON ENTERPRISE INC POLITICAL ACTION COMMITTEE $1,000
BEEF-PAC (BEEF POLITICAL ACTION COMMITTEE OF TEXAS CATTLE FE $2,000
BIPARTISAN POLITICAL ACTION COMMITTEE OF THE BANK OF NEW YOR $2,500
BNSF RAILWAY COMPANY RAILPAC (BNSF RAILPAC) $2,500
BUDDY PAC $5,000
BUILD POLITICAL ACTION COMMITTEE OF THE NATIONAL ASSOCIATION $5,000
BUILDING AMERICAN CONSERVATISM PAC $5,000
BUILDING OWNERS AND MANAGERS ASSOCIATION INTERNATIONAL POLIT $2,000
CAPITAL ONE FINANCIAL CORP. ASSOC. POLITICAL FUND $5,000
CEILING AND VISIBILITY UNLIMITED (CAVU PAC) $3,500
CIGAR-PAC (CIGAR ASSOCIATION OF AMERICA INC.) $1,178
CIRCLE THE WAGONS PAC $5,000
CITIGROUP INC. PAC $2,000
COMERICA INC. POLITICAL ACTION COMMITTEE $1,000
CONSERVATIVE SERVICE ACTION RESULTS (CSAR) PAC $5,000
COZEN O'CONNOR POLITICAL ACTION COMMITTEE $1,000
CRH AMERICAS INC. PAC $1,000
CROWE PAC $1,000
DELL TECHNOLOGIES INC. EMPLOYEE PAC $5,000
DELOITTE POLITICAL ACTION COMMITTEE $2,500
DENHAM FOR CONGRESS $1,000
DENTONS US LLP PAC $1,000
ELECTRONIC TRANSACTIONS ASSOCIATION POLITICAL ACTION COMMITT $1,000
EMMER FOR CONGRESS $2,000
EQUIPMENT LEASING AND FINANCE ASSN PAC (LEASEPAC) $5,000
ERNST & YOUNG POLITICAL ACTION COMMITTEE $5,000
EUREKA POLITICAL ACTION COMMITTEE $5,000
FIELD OF DREAMS PAC $10K
GULF STATES TOYOTA INC. FEDERAL PAC $5,000
HALLIBURTON COMPANY PAC $2,500
HANGER INC. PAC $1,000
HIGGINBOTHAM INSURANCE AGENCY INC. POLITICAL ACTION COMMITT $7,500
HILLTOP HOLDINGS INC PAC $5,000
HOUSE CONSERVATIVES FUND $1,000
HUNTINGTON BANCSHARES INC. POLITICAL ACTION COMMITTEE (HBI-P $7,000
IHG SIX CONTINENTS HOTELS INC. POLITICAL ACTION COMMITTEE (I $1,000
IN THE ARENA PAC $5,000
INDEPENDENT BANKERS ASSOCIATION OF TEXAS FEDERAL PAC (IBAT F $4,000
INDEPENDENT COMMUNITY BANKERS PAC $2,000
INDEPENDENT INSURANCE AGENTS & BROKERS OF AMERICA INC. POLI $5,000
INSPIRE BRANDS INC. POLITICAL ACTION COMMITTEE $1,000
INTERNATIONAL FRANCHISE ASSOCIATION FRANCHISING POLITICAL AC $3,500
INVESTMENT COMPANY INSTITUTE POLITICAL ACTION COMMITTEE (ICI $1,000
JPMORGAN CHASE & CO. FEDERAL POLITICAL ACTION COMMITTEE $3,000
KEEP TEXAS TEXAS PAC $5,000
KEYCORP ADVOCATES FUND-FEDERAL $1,000
KOCH INDUSTRIES INC. POLITICAL ACTION COMMITTEE (KOCHPAC) $5,000
KPMG PARTNERS/PRINCIPALS AND EMPLOYEES PAC $2,500
LEAN FORWARD AMERICA FUND $3,500
LIVE OAK BANK POLITICAL ACTION COMMITTEE $2,500
LOCKHEED MARTIN CORPORATION EMPLOYEES' POLITICAL ACTION COMM $2,000
MARATHON PETROLEUM CORPORATION EMPLOYEES POLITICAL ACTION CO $5,000
MCDONALDS CORPORATION POLITICAL ACTION COMMITTEE $2,500
MOLSON COORS BEVERAGE COMPANY USA LLC PAC $1,000
MORGAN STANLEY POLITICAL ACTION COMMITTEE $2,500
MORTGAGE BANKERS ASSOCIATION PAC $5,000
MVL PAC $5,000
NATIONAL APARTMENT ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
NATIONAL ASSOCIATION OF INSURANCE AND FINANCIAL ADVISORS PAC $5,000
NATIONAL ASSOCIATION OF PROFESSIONAL EMPLOYER ORGANIZATIONS $1,000
NATIONAL ASSOCIATION OF REALTORS PAC $5,000
NATIONAL ASSOCIATION OF WHOLESALER-DISTRIBUTORS POLITICAL AC $1,000
NATIONAL AUTOMOBILE DEALERS ASSOCIATION POLITICAL ACTION COM $5,000
NATIONAL BEER WHOLESALERS ASSOCIATION POLITICAL ACTION COMMI $10K
NATIONAL FEDERATION OF INDEPENDENT BUSINESS FEDERAL POLITICA $1,000
NATIONAL INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION PAC FUND $3,500
NATIONAL MULTIFAMILY HOUSING COUNCIL POLITICAL ACTION COMMIT $1,000
NATIONAL RESTAURANT ASSOCIATION PAC (RESTAURANT PAC) $5,000
NATIONAL RIFLE ASSOCIATION OF AMERICA POLITICAL VICTORY FUND $1,000
NATIONAL SHOOTING SPORTS FOUNDATION INC. POLITICAL ACTION C $5,000
NATIONAL STONE SAND & GRAVEL ASSOCIATION ROCKPAC $2,500
OFFICE OF THE COMMISSIONER OF MAJOR LEAGUE BASEBALL POLITICA $2,500
ON WISCONSIN PAC INC. $10K
PAT DEEN CAMPAIGN FUND $1,000
PRICEWATERHOUSECOOPERS POLITICAL ACTION COMMITTEE I $4,000
RAPTOR PAC $2,000
REGIONS FINANCIAL CORPORATION POLITICAL ACTION COMMITTEE $5,000
REPUBLICANS UNITED TO DEFEND YOU PAC $1,000
RESTORING OUR NATION PAC $5,000
REVENUE BASED FINANCE COALITION INC. POLITICAL ACTION COMMI $5,000
RUDY FOR INDIANA $4,000
RYAN LLC POLITICAL ACTION COMMITTEE (RYANPAC) $2,500
SANTANDER HOLDINGS USA INC. PAC (SANTANDER US PAC) $2,000
SCOTT FRANKLIN FOR CONGRESS $1,500
SEAL PAC USA $5,000
SEAL TEAM PT PAC $5,000
SECURITIES INDUSTRY AND FINANCIAL MARKETS ASSOCIATION POLITI $2,000
SMALL BUSINESS INVESTOR ALLIANCE PAC $5,000
SMALLBIZPROS INC-PADGETT BUSINESS SERVICES PAC (OR) SBP INC- $2,500
STAR PAC $5,000
STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY FEDERAL POLIT $1,000
TD BANK N.A. POLITICAL ACTION COMMITTEE $5,000
TEXAS ASSOCIATION FOR HOME CARE & HOSPICE INC. TEXAS HOME C $1,000
TEXAS FARM BUREAU FRIENDS OF AGRICULTURE FUND (AGFUND) INC. $4,800
TEXTRON INC PAC $2,500
THE CONSUMER BANKERS ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
THE COUNCIL OF INSURANCE AGENTS & BROKERS POLITICAL ACTION C $2,500
THE FARM CREDIT COUNCIL POLITICAL ACTION COMMITTEE $1,000
THE GOLDMAN SACHS GROUP INC. PAC $2,000
THE GREENBRIER COMPANIES INC. PAC (AKA GREENBRIER PAC) $1,000
THE GUIDEHOUSE INC. POLITICAL ACTION COMMITTEE (GUIDEHOUSE PAC) $10K
THE HOME DEPOT INC. POLITICAL ACTION COMMITTEE $5,000
TOYOTA MOTOR NORTH AMERICA INC POLITICAL ACTION COMMITTEE ( $5,500
TRINITY INDUSTRIES EMPLOYEE POLITICAL ACTION COMMITTEE (SF) $5,000
U.S. BANCORP FEDERAL POLITICAL ACTION COMMITTEE $1,000
UNION PACIFIC CORP. FUND FOR EFFECTIVE GOVERNMENT $2,500
UNITED POSTMASTERS AND MANAGERS OF AMERICA POLITICAL FUND (U $1,500
VALERO ENERGY CORPORATION PAC $2,500
VISTRA EMPLOYEE POLITICAL ACTION COMMITTEE OF VISTRA CORP. $2,500
WELLS FARGO AND COMPANY EMPLOYEES GOOD GOVERNMENT FEDERAL FU $1,000
WESTERN ALLIANCE BANCORPORATION POLITICAL ACTION COMMITTEE ( $2,000
WINE & SPIRITS WHOLESALERS OF AMERICA PAC $2,000
YUKON KUSKO POLITICAL ACTION COMMITTEE INC $2,500

All filings at the FEC ↗

William Marks (DEM)

Raised: $79K through 2026-05-31 individuals $48K · PACs $0 · candidate's own money, incl. loans $31K · cash on hand $0
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

No campaign ads analyzed for this race yet.

What this page is

An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in TX; or it ran mostly in TX and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.