Political ads · 2026 · TX

Texas House District 27 2026: the ads, and who's paying for them

Michael Cloud won · 51.2% to 48.8% · Called by AP on Nov 4

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Michael Cloud (Republican) and Tanya Lloyd (Democrat) are the nominees for Texas's 27th congressional district in the November 3, 2026 general election. Michael Cloud is the incumbent. By their latest FEC reports, Michael Cloud's campaign had raised $1.2 million (through October 14, 2026) and Tanya Lloyd's campaign $271,000 (through October 14, 2026). Outside groups have reported $9,000 for Michael Cloud and $0 against.

Michael Cloud (REP, incumbent), Tanya Lloyd (DEM). 2 others filed with the FEC; any ads they ran are below. 0 ads analyzed, 0 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

Voting in Austin? 10 local ballot measures → The ballot wording read for rhetorical techniques, and who is paying for and against each.

How to vote in Texas

From Texas's official election office. Each line links to the official page it came from.

Registration	Register by Mon, Oct 5 (30th day before Election Day, moved to the next business day. Mailed applications must be postmarked by the deadline. New registrations are on paper; online is only for updating an existing record.) (passed)Source: votetexas.gov ↗
Early voting in person	Mon, Oct 19 to Fri, Oct 30 (passed)Source: sos.state.tx.us ↗
By mail	Mail voting needs a reason the state accepts (Only these voters qualify: away from the county, sick or disabled, expecting to give birth within 3 weeks of Election Day, 65 or older, or confined in jail or involuntary civil commitment); request a ballot by Fri, Oct 23 (Must be received by this date; a postmark does not count); return it by Tue, Nov 3 (Received by 7 pm on Election Day, or postmarked by 7 pm on Election Day and received by 5 pm on Nov 4) (passed)Source: sos.state.tx.us ↗Source: votetexas.gov ↗
Election Day	Tue, Nov 3. Polls: 7:00 a.m. to 7:00 p.m. (passed)Source: votetexas.gov ↗
ID at the polls	One of 7 acceptable photo IDs. A voter who cannot reasonably get one may sign a Reasonable Impediment Declaration and show supporting ID instead.Source: votetexas.gov ↗

Check your registration and polling place ↗ Texas's official election site ↗

Checked October 6, 2026. Rules can change; confirm with the official site before you go.

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Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Michael Cloud (REP, incumbent)

Raised: $1.2M through 2026-10-14 individuals $910K · PACs $259K · party $1,000 · from the candidate's other committees $38K · cash on hand $276K
Outside spending: $8,958 supporting Cloud · latest reported 2026-10-14
Largest outside spenders: NRA VICTORY FUND, INC. — $7,734 supporting Cloud FREEDOM CAUCUS FUND — $1,170 supporting Cloud Largest donors: Michael T Rydin $8.8M (76%), Retired, Retired; HOUSE FREEDOM ACTION $350K (3%); KOMADA, ANNA $253K (2%); Steven Cowles $205K (2%), Retired, Retired; Steven W Corbett $200K (2%) TEXAS ALLIANCE FOR LIFE FED PAC — $54 supporting Cloud

Bundled through PACs: $15K through 2 PACs · FEC bulk data of 2026-11-01 FREEDOM CAUCUS FUND — $15K from 6 gifts NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE — $500 from 1 gift Lobbyist/registrant PAC

79 PACs gave directly — alphabetical; the legal limit is $5,000 per election

ALLIANCE FOR PHARMACY COMPOUNDING PAC (COMP PAC) $1,000
AMALGAMATED SUGAR COMPANY PAC $1,000
AMENTUM PAC $250
AMERICAN BANKERS ASSOCIATION PAC (BANKPAC) $2,500
AMERICAN CHEMISTRY COUNCIL PAC $2,000
AMERICAN CRYSTAL SUGAR COMPANY POLITICAL ACTION COMMITTEE $5,000
AMERICAN HOSPITAL ASSOCIATION PAC $1,000
AMERICAN OPTOMETRIC ASSOCIATION POLITICAL ACTION COMMITTEE (AOA-PAC) $2,500
AMERICAN PRINCIPLES $500
AMERICAN SUGAR CANE LEAGUE OF USA INC PAC $3,000
ASSOCIATED BUILDERS AND CONTRACTORS, INC. PAC (ABC PAC) $2,500
AXIOM SPACE PAC $1,000
BASF CORPORATION EMPLOYEES PAC $6,000
BEEF-PAC (BEEF PAC OF TEXAS CATTLE FEEDERS ASSOCIATION) $3,000
BUCKEYE LIBERTY PAC $10K
BUILD PAC OF THE NATIONAL ASSOCIATION OF HOME BUILDERS (BUILDPAC) $2,000
CELANESE CORPORATION PAC $1,500
CHENIERE ENERGY, INC. PAC $7,500
CITIZENS UNITED POLITICAL VICTORY FUND $1,000
COMMITTEE ORGANIZED FOR THE TRADING OF COTTON PAC OF THE AMERICAN COTTON SHIPPERS ASSOCIAT $1,000
CONSERVATIVE OPPORTUNITY LEADERSHIP AND ENTERPRISE PAC $6,000
CRNA-PAC $1,000
CROP INSURANCE PROFESSIONALS ASSOCIATION PAC-CIPA PAC $2,000
DELL TECHNOLOGIES, INC. PAC $3,500
DOW INC. PAC (DOWPAC) $3,000
ELEVANCE HEALTH, INC. PAC (ELEVANCE HEALTH PAC) $2,000
EMMER FOR CONGRESS $2,000
ENBRIDGE U.S. INC PAC (ENBRIDGE-DCP PAC) $2,500
EXXON MOBIL CORPORATION PAC (EXXONMOBIL PAC) $1,500
FEDEX CORPORATION PAC $1,000
FLORIDA SUGAR CANE LEAGUE PAC $1,000
FLUOR CORPORATION PAC (FLUOR PAC) $1,000
HOUSE FREEDOM FUND $5,000
INDEPENDENT BANKERS ASSOCIATION OF TEXAS (IBAT FEDPAC) $1,000
INTERNATIONAL ASSOCIATION OF FIRE FIGHTERS INTERESTED IN REGISTRATION AND EDUCATION PAC $1,000
INVESTMENT COMPANY INSTITUTE PAC (ICI PAC) $2,500
JIM JORDAN FOR CONGRESS $4,000
JONES WALKER L.L.P. POLITICAL ACTION COMMITTEE $1,000
JOSH BRECHEEN FOR CONGRESS $2,000
KOCH INDUSTRIES, INC. POLITICAL ACTION COMMITTEE (KOCHPAC) $2,000
LEAN FORWARD AMERICA $3,500
LETS GET TO WORK PAC $7,000
LOCKHEED MARTIN CORPORATION EMPLOYEES' POLITICAL ACTION COMMITTEE $2,000
LYONDELL CHEMICAL COMPANY PAC $5,000
MINN-DAK FARMERS COOPERATIVE SUGAR PAC (MDSPAC) $1,000
NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE $4,000
NATIONAL BEER WHOLESALERS ASSOCIATION POLITICAL ACTION COMMITTEE $2,500
NATIONAL CATTLEMEN'S BEEF ASSOCIATION POLITICAL ACTION COMMITTEE (NCBA-PAC) $5,000
NATIONAL COTTON COUNCIL OF AMERICA COMMITTEE FOR THE ADVANCEMENT OF COTTON $5,000
NATIONAL FEDERATION OF INDEPENDENT BUSINESS FREE ENTERPRISE PAC $1,000
NATIONAL RURAL ELECTRIC COOPERATIVE ASSOCIATION AMERICA'S ELECTRIC COOPERATIVES PAC $3,500
NATIONAL SHOOTING SPORTS FOUNDATION, INC. PAC (NSSF PAC) $2,000
NRA POLITICAL VICTORY FUND $2,000
NRG ENERGY INC PAC $1,000
ONE GAS, INC. PAC $1,000
OSI SYSTEMS INC. OSI PAC $1,000
PHILLIPS 66 PAC $6,000
PLAINS ALL AMERICAN PAC $1,000
RAPTOR PAC $1,000
REPUBLICANS UNITED TO DEFEND YOU PAC $1,000
RUDY FOR INDIANA $4,000
SOUTHERN MINNESOTA BEET SUGAR COOPERATIVE PAC $1,000
SPACE EXPLORATION TECHNOLOGIES CORP. PAC $10K
TENARIS GLOBAL SERVICES CORP. PAC $2,000
TEXANS FOR JODEY ARRINGTON $2,000
TEXAS FARM BUREAU AGFUND $1,000
TEXAS REPUBLICAN UNITED PAC $5,000
TEXTRON INC. POLITICAL ACTION COMMITTEE $2,000
THE FARM CREDIT COUNCIL POLITICAL ACTION COMMITTEE $7,500
THE GEO GROUP, INC. PAC $2,500
THE HOME DEPOT INC. POLITICAL ACTION COMMITTEE $5,000
THE WESTERN SUGAR COOPERATIVE CORP PAC $1,000
TOYOTA MOTOR NORTH AMERICA, INC PAC (TOYOTA/LEXUS PAC) $1,000
TYSON FOODS PAC (TYPAC) $2,000
UNITED PILOTS PAC/UNITED AIRLINES MASTER EXECUTIVE COUNCIL $2,500
USA RICE FEDERATION PAC $1,000
WALMART INC. PAC FOR RESPONSIBLE GOVERNMENT $1,000
WESTERN PEANUT GROWERS PAC $1,000
WINE AND SPIRITS WHOLESALERS OF AMERICA, INC. POLITICAL ACTION COMMITTEE $2,000

All filings at the FEC ↗

Tanya Lloyd (DEM)

Raised: $271K through 2026-10-14 individuals $271K · PACs $0 · candidate's own money, incl. loans $72 · cash on hand $20K
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

No campaign ads analyzed for this race yet.

What this page is

An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in TX; or it ran mostly in TX and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
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Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.