Political ads · 2026 · VA

Virginia House District 5 2026: the ads, and who's paying for them

John McGuire won · 50.2% to 48.0% · Called by AP on Nov 5

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John McGuire (Republican) and Tom Perriello (Democrat) are the nominees for Virginia's 5th congressional district in the November 3, 2026 general election. By their latest FEC reports, John McGuire's campaign had raised $2.4 million (through October 14, 2026). Outside groups have reported $1.1 million for John McGuire and $3.4 million against; $448,000 for Tom Perriello and $370,000 against.

John McGuire (REP), Tom Perriello (DEM). 8 others filed with the FEC; any ads they ran are below. 0 ads analyzed, 0 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

Also on every Virginia ballot: 3 statewide ballot measures → The ballot wording and the official arguments, read for rhetorical techniques.

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Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

John McGuire (REP)

Raised: $2.4M through 2026-10-14 individuals $1.5M · PACs $576K · party $250 · from the candidate's other committees $317K · cash on hand $382K
Outside spending: $3.4M opposing McGuire · $1.1M supporting McGuire · latest reported 2026-11-01
Largest outside spenders: OUR VIRGINIA — $2.8M opposing McGuire Largest donors: S Sonija Smith $500K (56%), Self Employed, Philanthropist; DEMOCRACY PAC $250K (28%) LCV VICTORY FUND — $538K opposing McGuire Largest donors: LEAGUE OF CONSERVATION VOTERS, INC. $18.0M (81%) (an organization: its own funders aren't reported to the FEC); Amos Hostetter $600K (3%), Pilot House Associates LLC, Chairman; DEMOCRACY PAC $500K (2%); Giovanna Randall $375K (2%), Randall Apparel, Designer; Eric Laufer $375K (2%), Laufer Wind Group, Film Producer VIRGINIANS FOR CONSERVATIVE LEADERSHIP PAC — $499K supporting McGuire CIVIC RENEWAL FUND INC. — $364K supporting McGuire NO GOING BACK PAC INC. — $212K supporting McGuire and 5 more

Bundled through PACs: $19K through 1 PAC · FEC bulk data of 2026-11-01 AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION COMMITTEE — $19K from 10 gifts Lobbyist/registrant PAC

138 PACs gave directly — alphabetical; the legal limit is $5,000 per election

ADVANCED MATERIALS PAC OF HONEYWELL INTERNATIONAL INC. $7,500
AICPA PAC $2,500
ALTRIA GROUP, INC. POLITICAL ACTION COMMITTEE (ALTRIAPAC) $1,000
AMALGAMATED SUGAR COMPANY PAC $2,500
AMAZON.COM SERVICES LLC SEPARATE SEGREGATED FUND (AMAZON PAC) $1,000
AMERICA'S MOUNTAIN PAC $8,500
AMERICAN ASSOCIATION OF NURSE ANESTHETISTS SEPARATE SEGREGATED FUND (CRNA-PAC) $1,000
AMERICAN BANKERS ASSOCIATION PAC (BANKPAC) $1,000
AMERICAN BATTLEGROUND FUND $2,801
AMERICAN COUNCIL OF ENGINEERING COMPANIES (ACEC/PAC) $6,000
AMERICAN CRYSTAL SUGAR COMPANY PAC $5,000
AMERICAN HOSPITAL ASSOCIATION PAC $2,500
AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS POLITICAL ACTION COMMITTEE $2,500
AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION COMMITTEE $8,500
AMERICAN OPTOMETRIC ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
AMERICAN REVIVAL PAC $5,000
AMERICAN SECURITY PAC $5,000
AMERICAN SUGAR CANE LEAGUE OF USA, INC PAC $3,000
AMERICAN WOOD COUNCIL POLITICAL ACTION COMMITTEE (WOOD-PAC) $1,000
ANDURIL INDUSTRIES, INC. POLITICAL ACTION COMMITTEE (ANDURIL PAC) $1,000
APPLIED INTUITION, INC. POLITICAL ACTION COMMITTEE (APPLIED PAC) $250
ASSOCIATION FOR UNMANNED VEHICLE SYSTEMS INTERNATIONAL POLITICAL ACTION COMMITTEE (AUVSI PAC) $1,000
AT&T INC. EMPLOYEE FEDERAL POLITICAL ACTION COMMITTEE (AT&T EMPLOYEE FEDERAL PAC) $1,000
AUSTAL USA LLC FEDERAL POLITICAL ACTION COMMITTIEE $1,000
BAE SYSTEMS INC. POLITICAL ACTION COMMITTEE (BAE SYSTEMS USA PAC) $2,000
BHFS-E, PC PAC (BROWNSTEIN HYATT FARBER SCHRECK POLITICAL ACTION COMMITTEE) $2,000
BIG IDEAS CREATE EXCELLENCE - BICE PAC $5,500
BLUE ORIGIN LLC POLITICAL ACTION COMMITTEE (BLUE ORIGIN PAC) $1,500
BOLD ACTION PAC $3,500
BOLD ACTIVE CONSERVATIVES OF NEBRASKA PAC $2,000
BOOZ ALLEN HAMILTON INC. PAC (BOOZ ALLEN PAC) $1,000
BWX TECHNOLOGIES INC. PAC $10K
CALPORTLAND COMPANY POLITICAL ACTION COMMITTEE (CALPORTLAND PAC) $2,500
CAPITAL ONE FINANCIAL CORP. ASSOC. POLITICAL FUND $2,500
CHAMBER OF COMMERCE OF THE UNITED STATES OF AMERICA PAC (US CHAMBER PAC) $1,000
CHRISTIE NEW CRAIG FOR SENATE $500
COLORADO WESTERN POLITICAL ACTION COMMITTEE $3,500
COMERICA INCORPORATED POLTICAL ACTION COMMITTEE $2,500
CONSERVATIVE OPPURTUNITY LEADERSHIP AND ENTERPRISE PAC (COLE PAC) $10K
CONSERVATIVE SERVICE ACTION RESULTS (CSAR) PAC $1,000
COUNCIL OF INSURANCE AGENTS & BROKERS PAC $2,500
CROSSPARTISAN PAC II $1,000
CSX CORPORATION GOOD GOVERNMENT FUND $2,000
CTIA - THE WIRELESS ASSOCIATION POLITICAL ACTION COMMITTEE $500
DEFENDING THE AMERICAN DREAM PAC $2,000
DOMINION ENERGY, INC. POLITICAL ACTION COMMITTEE $5,000
DUNCAN FOR CONGRESS $1,000
EASTERN BAND OF CHEROKEE INDIANS $3,500
ELBIT SYSTEMS OF AMERICA LLC POLITICAL ACTION COMMITTEE (ELBIT AMERICA PAC) $500
ELECTING REPUBLICANS INDIANA PAC $3,000
ELEVANCE HEALTH, INC. POLITICAL ACTION COMMITTEE (ELEVANCE HEALTH PAC) $2,500
ELI LILLY AND COMPANY POLITICAL ACTION COMMITTEE $3,500
EMPLOYEES OF NORTHROP GRUMMAN CORPORATION PAC $7,500
EMPLOYEES OF RTX CORPORATION POLITICAL ACTION COMMITTEE $3,000
EXPECT MORE LEADERSHIP PAC $1,000
FIELD OF DREAMS PAC $2,500
FLORIDA SUGAR CAN LEAGUE PAC $1,000
FRAMATOME INC PAC $2,000
FREEDOM'S DEFENSE FUND $5,000
FRIENDS TO ELECT DR. GREG MURPHY TO CONGRESS $1,000
FROGMAN PAC $5,000
GENERAL ATOMICS POLITICAL ACTION COMMITTEE $1,000
GENERAL DYNAMICS CORPORATION PAC $2,000
GUARDIAN LEADERSHIP PAC $5,000
GUY FOR CONGRESS $2,000
HDR, INC. EMPLOYEE OWNERS PAC $1,500
HIGHWATER PAC $5,000
HONEYWELL INTERNATIONAL POLITICAL ACTION COMMITTEE $2,500
HOUSE CONSERVATIVES FUND $3,000
HUNTINGTON INGALLS INDUSTRIES, INC. EMPLOYEES POLITICAL ACTION COMMITTEE (HIIPAC) $4,500
INDEPENDENT INSURANCE AGENTS & BROKERS OF AMERICA, INC. PAC $5,000
INTERNATIONAL ASSOCIATION OF FIRE FIGHTERS $2,000
IRON MOUNTAIN INCORPORATED EMPLOYEES PAC (IMPAC) $1,000
K&L GATES LLP POLITICAL ACTION COMMITTEE (DC) $1,000
KOCH, INC. POLITICAL ACTION COMMITTEE (KOCHPAC) $2,500
L3HARRIS TECHNOLOGIES, INC. PAC $4,500
LEIDOS INC. POLITICAL ACTION COMMITTEE $3,000
LEONARDO DRS PAC $1,000
LMI CONSULTING POLITICAL ACTION COMMITTEE $1,000
LOCKHEED MARTIN CORPORATION EMPLOYEES' POLITICAL ACTION COMMITTEE $4,000
MAINTAINING ALL REPUBLICANS IN OFFICE PAC $1,000
MCGUIREWOODS FEDERAL PAC $2,000
MICHIGAN SUGAR COMPANY GROWERS PAC $1,500
MIKE KENNEDY FOR UTAH $2,000
MINN-DAK FARMERS COOPERATIVE SUGAR PAC $1,000
MORTGAGE BANKERS ASSOCIATION POLITICAL ACTION COMMITTEE (MORPAC) $2,000
MR. SOUTHERN MISSOURIAN IN THE HOUSE PAC $5,000
NATIONAL APARTMENT ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
NATIONAL ASSOCIATION OF MUTUAL INSURANCE COMPANIES PAC $1,000
NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE (RPAC) $5,000
NATIONAL AUTOMOBILE DEALERS ASSOCIATION PAC (NADAPAC) $10K
NATIONAL BEER WHOLESALERS ASSOCIATION POLITICAL ACTION COMMITTEE $2,500
NATIONAL ELECTRICAL CONTRACTORS ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
NATIONAL FEDERATION OF INDEPENDENT BUSINESS $1,000
NATIONAL SHOOTING SPORTS FOUNDATION, INC. POLITICAL ACTION COMMITTEE (NSSF PAC) $2,500
NATIONAL STONE, SAND & GRAVEL ASSOCIATION ROCKPAC $5,000
NATIONAL WOODEN PALLET AND CONTAINER ASSOCIATION POLITICAL ACTION COMMITTEE (PALLETPAC) $1,500
NEW SHERIFF PAC $2,500
NRA VICTORY FUND, INC. $1,000
OLA PAC $4,000
PARSONS CORPORATION POLITICAL ACTION COMMITTEE $4,500
PATRIOTS IN ACTION $5,000
PEAKE FOR SENATE $250
RAPTOR PAC $2,000
REPUBLICAN MAIN STREAT PARTNERSHIP PAC $2,000
REPUBLICANS UNITED TO DEFEND YOU PAC $1,000
REYNOLDS AMERICAN INC. POLITICAL ACTION COMMITTEE; RAI PAC $1,000
RIGHT TRACK USA PAC $1,000
ROAD TO FREEDOM CAMPAIGN COMMITTEE $10K
ROBOTIC RESEARCH OPCO LLC-FORTERRA POLITICAL ACTION COMMITTEE $3,500
ROLLS-ROYCE NORTH AMERICA PAC $3,000
RUDY FOR INDIANA $4,000
SCALISE FOR CONGRESS $2,000
SCIENCE APPLICATIONS INTERNATIONAL CORPORATION VOLUNTARY POLITICAL ACTION COMMITTEE $5,500
SEAL PAC USA $10K
SECOND FRONT SYSTEMS INC PAC $500
SES SPACE AND DEFENSE, INC. PAC $1,000
SHIFT5 POLITICAL ACTION COMMITTEE $7,000
SIX PAC $2,500
SOUTHERN MINNESOTA BEET SUGAR COOPERATIVE POLITICAL ACTION COMMITTEE $1,000
SPACE EXPLORATION TECHNOLOGIES CORP. PAC $10K
STAND TALL FOR KANSAS PAC $500
SUGAR CANE GROWERS COOPERATIVE OF FLORIDA PAC $500
TARA PAC $1,000
TD BANK US HOLDING COMPANY POLITICAL ACTION COMMITTEE (TD BANK PAC) $2,000
TENASKA INC EMPLOYEES POLITICAL ACTION COMMITTEE $3,000
TEXTRON INC. POLITICAL ACTION COMMITTEE $1,000
THE BOEING COMPANY PAC $4,500
THE EYE OF THE TIGER PAC $5,000
THE FARM CREDIT COUNCIL PAC $2,500
THE GOOD FUND $500
THE GUARDIAN FUND $5,000
THE HOME DEPOT INC. POLITICAL ACTION COMMITTEE $7,500
THE WILLIAMS COMPANIES, INC. PAC $1,000
UPPER HAND FUND $5,000
WESTERN SUGAR COOPERATIVE PAC $1,000
WINE AND SPIRITS WHOLESALERS OF AMERICA PAC $1,000
ZENECA INC. POLITICAL ACTION COMMITTEE (AZPAC) $2,500

All filings at the FEC ↗

Tom Perriello (DEM)

Outside spending: $370K opposing Perriello · $448K supporting Perriello · latest reported 2026-11-01
Largest outside spenders: NO GOING BACK PAC INC. — $246K opposing Perriello BLACK VOTERS MATTER ACTION PAC — $214K supporting Perriello Largest donors: BLACK VOTERS MATTER FUND $280K (96%) (an organization: its own funders aren't reported to the FEC) PROGRESSIVE TURNOUT PROJECT — $112K supporting Perriello Largest donors: STOP REPUBLICANS $6.1M (22%) (its largest donors: FAHEY, EILEEN $2.7M; PROGRESSIVE TURNOUT PROJECT $2.5M); LAWALL, JOY $6.0M (22%); PROGRESSIVE TAKEOVER $3.5M (13%) (its largest donors: EVEY, JULIE $1.4M); STOP THESE OPPRESSIVE PEOPLE: TYRANTS RACISTS UNQUALIFIEDS MISOGYNISTS PROPAGANDISTS (STOP TRUMP) $3.0M (11%) (its largest donors: JOHNSTON, ERIC $1.3M); DEM TURNOUT 2024 $2.1M (8%) (its largest donors: KITCHEN, CAROL $1.2M) MAGA INC. — $110K opposing Perriello Largest donors: FORIS DAX, INC. $35.0M (8%) (an organization: its own funders aren't reported to the FEC); Diane Hendricks $25.0M (6%), Hendricks Holding CO Inc., Chairman; Miriam O Adelson $25.0M (6%), LAS Vegas Sands Corporation, Director OF Community Development; GEMINI TRUST COMPANY $24.4M (6%) (an organization: its own funders aren't reported to the FEC); Jeff Yass $16.0M (4%), Susquehanna International GRP, Managing Director COMMUNITY CHANGE VOTERS — $68K supporting Perriello and 6 more

All filings at the FEC ↗

No campaign ads analyzed for this race yet.

What this page is

An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in VA; or it ran mostly in VA and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
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Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.