Political ads · 2026 · WI

Wisconsin House District 2 2026: the ads, and who's paying for them

Mark Pocan won · 100.0%, with an estimated 94% of the vote counted · Called by AP on Nov 3

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Mark Pocan (Democrat) are the nominees for Wisconsin's 2nd congressional district in the November 3, 2026 general election. Mark Pocan is the incumbent. By their latest FEC reports, Mark Pocan's campaign had raised $1.0 million (through October 14, 2026). Outside groups have reported $10 for Mark Pocan and $0 against.

Mark Pocan (DEM, incumbent). 0 ads analyzed, 0 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

Also on every Wisconsin ballot: 3 statewide ballot measures → The ballot wording and the official arguments, read for rhetorical techniques.

How to vote in Wisconsin

From Wisconsin's official election office. Each line links to the official page it came from.

Registration	Register by Wed, Oct 14 (Online/mail: 20 days before. In person at clerk until Friday before (Oct 30), or at polls on Election Day). Same-day registration: Proof of residence required (passed)Source: elections.wi.gov ↗
Early voting in person	Varies by county; check your county’s schedule (In-person absentee; each municipal clerk sets its schedule, starting up to 14 days before the election)Source: elections.wi.gov ↗
By mail	Anyone can vote by mail; request a ballot by Thu, Oct 29 (Received by municipal clerk by 5 p.m. on the 5th day before the election (online or mail)); return it by Tue, Nov 3 (Received by 8 p.m. on Election Day; postmarks do not count) (passed)Source: elections.wi.gov ↗Source: elections.wi.gov ↗
Election Day	Tue, Nov 3. Polls: 7 a.m. - 8 p.m. (passed)Source: elections.wi.gov ↗
ID at the polls	Photo ID required (e.g. WI driver's license/ID, U.S. passport, military, tribal, certain student IDs)Source: elections.wi.gov ↗

Check your registration and polling place ↗ Wisconsin's official election site ↗

Checked October 8, 2026. Rules can change; confirm with the official site before you go.

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Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Mark Pocan (DEM, incumbent)

Raised: $1.0M through 2026-10-14 individuals $435K · PACs $540K · cash on hand $882K
Outside spending: $10 supporting Pocan · latest reported 2026-01-09
Largest outside spenders: SIERRA CLUB INDEPENDENT ACTION — $10 supporting Pocan

Bundled through PACs: $11K through 3 PACs · FEC bulk data of 2026-11-01 END CITIZENS UNITED — $7,000 from 2 gifts WISCONSIN MEDICAL SOCIETY POLITICAL ACTION COMMITTEE — $4,000 from 6 gifts NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE — $250 from 1 gift Lobbyist/registrant PAC

103 PACs gave directly — alphabetical; the legal limit is $5,000 per election

ACADEMY OF NUTRITION AND DIETETICS PAC $2,500
ACTION COMMITTEE FOR RURAL ELECTRIFICATION. (ACRE) NATIONAL RURAL ELECTRIC COOPERATIVE $4,000
AIR LINE PILOTS ASSOCIATION PAC $5,000
ALLIANCE FOR PHARMACY COMPOUNDING PAC $5,000
ALLIANCE FOR RETIRED AMERICANS POLITICAL ACTION FUND $4,000
ALLIED PILOTS ASSOCIATION POLITICAL ACTION COMMITTEE $2,500
AMALGAMATED SUGAR COMPANY PAC $1,000
AMERICAN ACADEMY OF DERMATOLOGY ASSOCIATION PAC $5,000
AMERICAN ACADEMY OF FAMILY PHYSICIANS POLITICAL ACTION COMMITTEE $500
AMERICAN ACADEMY OF NEUROLOGY BRAINPAC $7,500
AMERICAN ACADEMY OF OPHTHALMOLOGY INC POLITICAL COMMITTEE (OPHTHPAC) $3,500
AMERICAN ACADEMY OF PEDIATRIC DENTISTRY POLITICAL ACTION COMMITTEE $2,500
AMERICAN ASSOCIATION FOR JUSTICE POLITICAL ACTION COMMITTEE $7,500
AMERICAN ASSOCIATION OF CHILD & ADOLESCENT PSYCHIATRY PAC (AACAP-PAC) $250
AMERICAN ASSOCIATION OF NURSE ANESTHETISTS SEPARATE SEGREGATED FUND (CRNA-PAC) $3,000
AMERICAN BANKERS ASSOCIATION PAC (BANKPAC) $5,000
AMERICAN CHIROPRACTIC ASSOCIATION PAC $1,000
AMERICAN COLLEGE OF CARDIOLOGY POLITICAL ACTION COMMITTEE $2,000
AMERICAN COLLEGE OF RHEUMATOLOGY $1,000
AMERICAN COLLEGE OF SURGEONS PROFESSIONAL ASSOCIATION PAC $4,000
AMERICAN CONGRESS OF OB-GYNS PAC $2,000
AMERICAN COUNCIL OF LIFE INSURERS PAC $1,000
AMERICAN CRYSTAL SUGAR COMPANY POLITICAL ACTION COMMITTEE $10K
AMERICAN DENTAL ASSOCIATION PAC $5,000
AMERICAN FEDERATION OF STATE COUNTY & MUNICIPAL EMPLOYEES P E O P L E $10K
AMERICAN FEDERATION OF TEACHERS, AFL-CIO COMMITTEE ON POLITICAL EDUCATION $10K
AMERICAN HEALTH CARE ASSOCIATION POLITICAL ACTION COMMITTEE $2,000
AMERICAN HOSPITAL ASSOCIATION PAC $2,000
AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS POLITICAL ACTION COMMITTEE $5,000
AMERICAN OPTOMETRIC ASSOCIATION POLITICAL ACTION COMMITTEE $7,500
AMERICAN OSTEOPATHIC INFORMATION ASSOCIATION - OSTEOPATHIC POLITICAL ACTION COMMITTEE $1,000
AMERICAN PHYSICAL THERAPY ASSOCIATION PHYSICAL THERAPY POLITICAL ACTION COMMITTEE (PT-PAC) $4,000
AMERICAN PODIATRIC MEDICAL ASSOCIATION PAC $2,500
AMERICAN POSTAL WORKERS UNION COMMITTEE ON POLITICAL ACTION $7,500
AMERICAN PSYCHIATRIC ASSOCIATION PAC $3,000
AMERICAN SOCIETY OF ANESTHESIOLOGISTS POLITICAL ACTION COMMITTEE $3,000
AMERICAN SUGAR CANE LEAGUE OF USA INC POLITICAL ACTION COMMITTEE $3,000
AMERICAN SUGARBEET GROWERS ASSOCIATION PAC $1,000
AMERICAN VETERINARY MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE $3,000
ASCO ASSOCIATION POLITICAL ACTION COMMITTEE (ASCO ASSOCIATION PAC) $3,000
BEND THE ARC JEWISH ACTION INC. PAC $2,000
BGR PAC $1,020
BUILD POLITICAL ACTION COMMITTEE OF THE NATIONAL ASSOCIATION OF HOME BUILDERS (BUILDPAC) $1,000
CHRISTOPHER STREET PROJECT PAC (CSP PAC) $2,000
COMMUNICATIONS WORKERS OF AMERICA - COPE POLITICAL CONTRIBUTIONS COMMITTEE $5,000
CULAC THE PAC OF CREDIT UNION NATIONAL ASSOCIATION $5,000
DAIRY FARMERS OF AMERICA, INC. - DEPAC (DAIRY EDUCATIONAL POLITICAL ACTION COMMITTEE) $4,000
DEMAND JUSTICE PAC $5,000
DRIVE - DEMOCRAT, REPUBLICAN, INDEPENDENT VOTER EDUCATION (THE PAC OF THE INTERNATION $10K
END CITIZENS UNITED $1,000
FLORIDA SUGAR CANE LEAGUE PAC $1,000
FOLEY & LARDNER POLITICAL FUND, INC. $2,000
FOOD SOLUTIONS ACTION PAC $1,000
HUMAN RIGHTS CAMPAIGN PAC $6,050
INDEPENDENT COMMUNITY BANKERS PAC $2,000
INT'L. ASSOCIATION OF BRIDGE, STRUCTURAL, ORNAMENTAL & REINFORCING IRON WORKERS (IPAL) $5,000
INTERNATIONAL ALLIANCE THEATRICAL STAGE EMPLOYEES $5,000
INTERNATIONAL ASSOCIATION OF FIREFIGHTERS INTERESTED IN REGISTRATION AND EDUCATION PAC $10K
INTERNATIONAL ASSOCIATION OF SHEET METAL, AIR, RAIL AND TRANSPORTATION WORKERS POLITICAL A $10K
INTERNATIONAL BROTHERHOOD OF BOILERMAKERS CAMPAIGN ASSISTANCE FUND $5,000
INTERNATIONAL BROTHERHOOD OF ELECTRICAL WORKERS POLITICAL ACTION COMMITTEE $5,000
INTERNATIONAL DAIRY FOODS ASSOCIATION (IDFA) - ICE CREAM, MILK & CHEESE PAC $2,000
INTERNATIONAL UNION OF OPERATING ENGINEERS LOCAL 139 FEDERAL PAC $10K
INTERNATIONAL UNION OF PAINTERS AND ALLIED TRADES POLITICAL ACTION TOGETHER POLITICAL COMMITTEE $7,500
INTL UNION OF BRICKLAYERS & ALLIED CRAFTWORKERS PAC $5,000
LABORERS' INTERNATIONAL UNION OF NORTH AMERICA (LIUNA) PAC $10K
MACHINISTS NON PARTISAN POLITICAL LEAGUE OF THE INTERNATIONAL ASSOCIATION OF MACHINISTS & $5,000
MICHIGAN SUGAR COMPANY POLITICAL ACTION COMMITTEE $1,500
MINN-DAK FARMERS COOPERATIVE SUGAR PAC (MDSPAC) $1,000
NATIONAL ACTIVE AND RETIRED FEDERAL EMPLOYEES ASSOCIATION POLITICAL ACTION COM (NARFE-PAC) $5,000
NATIONAL AIR TRAFFIC CONTROLLERS ASSOCIATION PAC $7,000
NATIONAL ASSN OF SOCIAL WORKERS INC. POLITICAL ACTION FOR CANDIDATE ELECTION (PACE) $1,000
NATIONAL ASSOCIATION OF INSURANCE AND FINANCIAL ADVISORS POLITICAL ACTION COMM $5,840
NATIONAL ASSOCIATION OF LETTER CARRIERS OF U.S.A. POLITICAL FUND $2,500
NATIONAL ASSOCIATION OF REALTORS PAC $5,000
NATIONAL BEER WHOLESALERS ASSOCIATION POLITICAL ACTION COMMITTEE $7,500
NATIONAL CORN GROWERS ASSOCIATION PAC (CORNPAC) $5,000
NATIONAL ELECTRICAL CONTRACTORS ASSOCIATION POLITICAL ACTION COMMITTEE (NECAPAC) $5,000
NATIONAL ELEVATOR CONSTRUCTORS PAC/ INTN'L UNION OF ELEVATOR CONSTRUCTORS (NEC PAC) $2,500
NATIONAL EMERGENCY MEDICINE POLITICAL ACTION COMMITTEE / AMERICAN COLLEGE OF EMERGENCY PHYSICIANS $4,500
NATIONAL NURSES UNITED PAC - A FUND FOR A HEALTHY AMERICA $1,000
NATIONAL RURAL LETTER CARRIERS' ASSOCIATION POLITICAL ACTION COMMITTEE $2,500
NATIONAL TELECOMMUNICATIONS COOPERATIVE ASSOCIATION RURAL BROADBAND PAC $10K
NATIONAL TREASURY EMPLOYEES POLITICAL ACTION COMMITTEE $2,000
NEA FUND FOR CHILDREN AND PUBLIC EDUCATION $2,000
NORTH AMERICA'S BUILDING TRADES UNIONS POLITICAL EDUCATIONAL FUND $1,000
OCEAN SPRAY CRANBERRIES INC. POLITICAL ACTION COMMITTEE $5,000
POLITICAL ACTION COMMITTEE OF THE AMERICAN ASSOCIATION OF ORTHOPAEDIC SURGEONS $6,000
PRINTING UNITED ALLIANCE PAC $1,000
PROFESSIONAL AVIATION SAFETY SPECIALISTS PAC $1,000
RON KIND FOR CONGRESS COMMITTEE $3,000
SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION) $5,000
SOUTHERN MINNESOTA BEET SUGAR COOPERATIVE POLITICAL ACTION COMMITTEE $1,000
SUGAR CANE GROWERS COOPERATIVE OF FLORIDA (PAC) $500
THE COUNCIL OF INSURANCE AGENTS & BROKERS POLITICAL ACTION COMMITTEE $2,500
THOMPSON COBURN POLITICAL ACTION COMMITTEE $1,000
TRANSPORT WORKERS UNION OF AMERICA POLITICAL CONTRIBUTIONS COMMITTEE $5,000
TRANSPORTATION TRADES DEPARTMENT AFL-CIO POLITICAL ACTION COMMITTEE (TTD/PAC) $1,000
UAW - V - CAP (UAW VOLUNTARY COMMUNITY ACTION PROGRAM) $5,000
UNITE HERE TIP CAMPAIGN COMMITTEE $5,000
UNITED FOOD & COMMERCIAL WORKERS INTERNATIONAL UNION ACTIVE BALLOT CLUB $5,000
UNITED MINE WORKERS OF AMERICA - COAL MINERS POLITICAL ACTION COMMITTEE $2,000
WESTERN SUGAR COOPERATIVE PAC $1,000

All filings at the FEC ↗

No campaign ads analyzed for this race yet.

What this page is

An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in WI; or it ran mostly in WI and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.