Political ads · 2026 · WI

Wisconsin House District 4 2026: the ads, and who's paying for them

Gwen Moore won · 80.0% to 17.5% · Called by AP on Nov 3

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Gwen Moore (Democrat) and Tim Rogers (Republican) are the nominees for Wisconsin's 4th congressional district in the November 3, 2026 general election. Gwen Moore is the incumbent. By their latest FEC reports, Gwen Moore's campaign had raised $1.3 million (through October 14, 2026). Outside groups have reported $25,000 for Gwen Moore and $0 against.

Gwen Moore (DEM, incumbent), Tim Rogers (REP). 1 other filed with the FEC; any ads they ran are below. 0 ads analyzed, 0 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

Also on every Wisconsin ballot: 3 statewide ballot measures → The ballot wording and the official arguments, read for rhetorical techniques.

How to vote in Wisconsin

From Wisconsin's official election office. Each line links to the official page it came from.

Registration	Register by Wed, Oct 14 (Online/mail: 20 days before. In person at clerk until Friday before (Oct 30), or at polls on Election Day). Same-day registration: Proof of residence required (passed)Source: elections.wi.gov ↗
Early voting in person	Varies by county; check your county’s schedule (In-person absentee; each municipal clerk sets its schedule, starting up to 14 days before the election)Source: elections.wi.gov ↗
By mail	Anyone can vote by mail; request a ballot by Thu, Oct 29 (Received by municipal clerk by 5 p.m. on the 5th day before the election (online or mail)); return it by Tue, Nov 3 (Received by 8 p.m. on Election Day; postmarks do not count) (passed)Source: elections.wi.gov ↗Source: elections.wi.gov ↗
Election Day	Tue, Nov 3. Polls: 7 a.m. - 8 p.m. (passed)Source: elections.wi.gov ↗
ID at the polls	Photo ID required (e.g. WI driver's license/ID, U.S. passport, military, tribal, certain student IDs)Source: elections.wi.gov ↗

Check your registration and polling place ↗ Wisconsin's official election site ↗

Checked October 8, 2026. Rules can change; confirm with the official site before you go.

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Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Gwen Moore (DEM, incumbent)

Raised: $1.3M through 2026-10-14 individuals $427K · PACs $884K · party $33 · candidate's own money, incl. loans $668 · cash on hand $45K
Outside spending: $25K supporting Moore · latest reported 2026-09-27
Largest outside spenders: ROLLING SEA ACTION FUND — $25K supporting Moore Largest donors: LET IT RESOUND $1.1M (81%) (an organization: its own funders aren't reported to the FEC) GRASSROOTS NORTH SHORE — $155 supporting Moore SIERRA CLUB INDEPENDENT ACTION — $10 supporting Moore

Bundled through PACs: $250 through 1 PAC · FEC bulk data of 2026-11-01 WISCONSIN HOSPITAL ASSOCIATION INC FEDERAL PAC DBA WISCONSIN HOSPITAL ASSOC FEDERAL PAC — $250 from 1 gift Lobbyist/registrant PAC

183 PACs gave directly — alphabetical; the legal limit is $5,000 per election

ABBVIE POLITICAL ACTION COMMITTEE $3,500
AFLAC POLITICAL ACTION COMMITTEE (AFLAC PAC) $10K
AIR LINE PILOTS ASSOCIATION PAC $5,000
AKIN GUMP STRAUSS HAUER & FELD LLP CIVIC ACTION COMMITTEE (AKA AGSH&F CIVIC ACTION COMMITT $1,000
ALLSTATE INSURANCE COMPANY PAC $7,500
ALTRIA GROUP INC. POLITICAL ACTION COMMITTEE (ALTR $5,000
ALZHEIMERS IMPACT MOVEMENT POLITICAL ACTION COMMITTEE $3,500
AMERICA'S CREDIT UNIONS PAC OF CREDIT UNION NATIONAL ASSOCIATION, INC. $10K
AMERICAN ACADEMY OF DERMATOLOGY ASSOCIATION POLITI $2,500
AMERICAN ACADEMY OF PEDIATRIC DENTISTRY POLITICAL ACTION COMMITTEE $1,000
AMERICAN ACADEMY OF PHYSICIAN ASSISTANTS POLITICAL ACTION COMMITTEE (PA PAC) $2,500
AMERICAN ASSOCIATION FOR JUSTICE POLITICAL ACTION COMMITTEE (AAJ PAC) $5,000
AMERICAN ASSOCIATION OF NURSE ANESTHETISTS SEPARATE SEGREGATED FUND (CRNA-PAC) $1,000
AMERICAN ASSOCIATION OF SETTLEMENT CONSULTANTS PAC (AASC PAC) $5,000
AMERICAN BANKERS ASSOCIATION PAC (BANKPAC) $7,500
AMERICAN COUNCIL OF LIFE INSURERS POLITICAL ACTION COMMITTEE $5,000
AMERICAN EXPRESS COMPANY PAC $5,000
AMERICAN FAMILY MUTUAL INSURANCE COMPANY, S.I. FEDERAL PAC (AMFAM PAC) $5,000
AMERICAN FEDERATION OF STATE COUNTY & MUNICIPAL EMPLOYEES P E O P L E $10K
AMERICAN FEDERATION OF TEACHERS, AFL-CIO COMMITTEE ON POLITICAL EDUCATION $10K
AMERICAN HEALTH CARE ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
AMERICAN HOSPITAL ASSOCIATION PAC $4,500
AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS POLITICAL ACTION COMMITTEE $5,000
AMERICAN MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
AMERICAN OPTOMETRIC ASSOCIATION POLITICAL ACTION COMMITTEE $2,500
AMERICAN OSTEOPATHIC INFORMATION ASSOCIATION - OSTEOPATHIC POLITICAL ACTION COMMITTEE $1,500
AMERICAN PORTABLE DIAGNOSTIC ASSOCIATION APDA-PAC $1,000
AMERICAN POSTAL WORKERS UNION COMMITTEE ON POLITICAL ACTION $4,000
AMERICAN PROPERTY CASUALTY INSURANCE ASSOCIATION FEDERAL ONLY POLITICAL ACTION COMMITTEE (INSURING AMERICA FOPAC) $1,000
AMERICAN PROPERTY CASUALTY INSURANCE ASSOCIATION POLITICAL ACTION COMMITTEE (INSURING AMER $2,000
AMERICAN SENIORS HOUSING ASSOCIATION (SENIORS HOUS $1,000
AMERICAN SOCIETY OF PLASTIC SURGEONS PLASTYPAC $1,000
AMERICAN SOCIETY OF TRAVEL ADVISORS, INC. PAC $4,000
AMERIPRISE FINANCIAL INC. POLITICAL ACTION COMMITTEE (AMERIPRISEPAC) $7,000
AMGEN INC. POLITICAL ACTION COMMITTEE $3,000
ARDELYX, INC. POLITICAL ACTION COMMITTEE (ARDX PAC) $2,000
ARNOLD & PORTER KAYE SCHOLER LLP (APKS) PARTNERS POLITICAL ACTION COMMITTEE $2,000
ASSURED GUARANTY MUNICIPAL CORP PAC $5,000
AT&T INC. FEDERAL POLITICAL ACTION COMMITTEE (AT&T FEDERAL PAC) $2,000
AZOA SERVICES CORPORATION POLITICAL ACTION COMMITTEE (ALLIANZ OF AMERICA PAC) $1,000
BANK OF AMERICA CORPORATION FEDERAL PAC $1,000
BHFS-E, PC PAC (BROWNSTEIN HYATT FARBER SCHRECK POLITICAL ACTION COMMITTEE) $1,000
BMO FINANCIAL CORP GOOD GOVERNANCE FUND: FEDERAL (BMO PAC) $7,500
BOEHRINGER INGELHEIM USA CORPORATION POLITICAL ACTION COMMITTEE (BOEHRINGER PAC) $2,500
BUILD POLITICAL ACTION COMMITTEE OF THE NATIONAL ASSOCIATION OF HOME BUILDERS (BUILDPAC) $2,500
CAPITAL ONE FINANCIAL CORP. ASSOC. POLITICAL FUND $2,500
CARDINAL HEALTH INC. PAC $1,000
CARPENTERS LEGISLATIVE IMPROVEMENT COMMITTEE UNITED BROTHERHOOD OF CARPENTERS AND JOINERS $2,500
CENTENE CORPORATION POLITICAL ACTION COMMITTEE (CENTENE PAC) $2,000
CHARTER COMMUNICATIONS INC. POLITICAL ACTION COMMITTEE $5,000
CHUBB GROUP HOLDINGS INC. POLITICAL ACTION COMMITTEE $1,500
CITIGROUP INC. POLITICAL ACTION COMMITTEE - FEDERAL (CITIGROUP PAC-FEDERAL) $2,000
COMMUNICATIONS WORKERS OF AMERICA-COPE POLITICAL CONTRIBUTIONS COMMITTEE $2,500
CONSECO INC CONCERNED CITIZENS POLITICAL ACTION COMMITTEE (PAC) $1,000
COUPANG, INC. COMPANY PAC $2,500
CROWE PAC $1,000
CUNA MUTUAL HOLDING COMPANY POLITICAL ACTION COMMITTEE/TRUSTAGE PAC $7,500
DAVITA INC. POLITICAL ACTION COMMITTEE (DAPAC) $2,500
DEFEND THE VOTE $2,500
DELL TECHNOLOGIES, INC. POLITICAL ACTION COMMITTEE $2,500
DELOITTE POLITICAL ACTION COMMITTEE $5,000
DELTA AIR LINES PAC $1,000
DEPOSITORY TRUST AND CLEARING CORPORATION PAC - DTCC PAC; THE $5,000
DIRECT SUPPLY, INC. PARTNERS PAC (DSI PARTNERS PAC) $10K
DISTRICT NO. 1-PCD, MARINE ENGINEERS' BENEFICIAL ASSOC. - POLITICAL ACTION FUND (MEBA-PAF) $2,500
ELECT DEMOCRATIC WOMEN $1,000
ELEVANCE HEALTH, INC. POLITICAL ACTION COMMITTEE (ELEVANCE HEALTH PAC) $1,500
EMPLOYEES OF RTX CORPORATION POLITICAL ACTION COMMITTEE $6,000
EPIC SYSTEMS CORPORATION PAC (EPIC PAC) $2,500
EQUITABLE HOLDINGS, INC. POLITICAL ACTION COMMITTEE (EQUITABLE PAC) $5,000
ERNST & YOUNG POLITICAL ACTION COMMITTEE $10K
FAIR SHOT PAC $5,000
FEDERATION OF AMERICAN HOSPITALS PAC $1,000
FEDEX CORPORATION POLITICAL ACTION COMMITTEE $2,500
FINSECA PAC $3,500
FOLEY & LARDNER POLITICAL FUND, INC. $2,000
FRANKLIN RESOURCES INC POLITICAL ACTION COMMITTEE (FRANKLIN TEMPLETON PAC) $2,500
FRIENDS OF MARK CHAMBERS $250
GE HEALTHCARE TECHNOLOGIES INC. PAC $10K
GENERAL MOTORS COMPANY POLITICAL ACTION COMMITTEE (GM PAC) $1,000
GENWORTH FINANCIAL INC POLITICAL ACTION COMMITTEE $2,500
GETTING RESULTS BY ENGAGING THE GRASSROOTS PAC $1,000
GRAIL, INC. PAC $1,000
H&R BLOCK INC. POLITICAL ACTION COMMITTEE (BLOCKPAC) $2,500
HEALTH CARE SERVICE CORPORATION EMPLOYEES PAC $10K
HONEYWELL INTERNATIONAL POLITICAL ACTION COMMITTEE $2,000
HUNTINGTON BANCSHARES INC. POLITICAL ACTION COMMITTEE (HBI-PAC) $1,000
INDEPENDENT COMMUNITY BANKERS OF AMERICA POLITICAL ACTION COMMITTEE $5,500
INDEPENDENT INSURANCE AGENTS & BROKERS OF AMERICA, INC. POLITICAL ACTION COMMITTEE (INSURP $2,500
INTERNATIONAL ASSOCIATION OF FIREFIGHTERS INTERESTED IN REGISTRATION AND EDUCATION PAC $3,500
INTERNATIONAL ASSOCIATION OF SHEET METAL, AIR, RAIL AND TRANSPORTATION WORKERS POLITICAL ACTION LEAGUE $10K
INTERNATIONAL BROTHERHOOD OF BOILERMAKERS CAMPAIGN ASSISTANCE FUND $3,000
INTERNATIONAL COUNCIL OF SHOPPING CENTERS INC POLI $1,000
INTERNATIONAL UNION OF PAINTERS AND ALLIED TRADES POLITICAL ACTION TOGETHER POLITICAL COMM $2,500
INTUIT INC. 21ST CENTURY LEADERSHIP FUND $1,500
INVESTMENT COMPANY INSTITUTE POLITICAL ACTION COMMITTEE (ICI PAC) $5,000
J.P. MORGAN CHASE & CO. FEDERAL POLITICAL ACTION COMMITTEE $2,000
JACKSON HOLDINGS LLC AND JACKSON NATIONAL LIFE INSURANCE COMPANY SEPARATE SEGREGATED FUND (JACKSON N $1,000
JOHN HANCOCK LIFE INSURANCE COMPANY (USA) FEDERAL POLITICAL ACTION COMMITTEE $2,000
JOHNSON CONTROLS INC. PAC $5,000
KIND FOR CONGRESS COMMITTEE $2,100
KPMG PARTNERS/PRINCIPALS AND EMPLOYEES PAC $10K
LABORERS' INTERNATIONAL UNION OF NORTH AMERICA (LIUNA) PAC $10K
LEADERSHIP OPPORTUNITY INNOVATION SERVICE PAC $5,000
LIBERTY MUTUAL INSURANCE COMPANY - PAC $2,500
LOCKHEED MARTIN CORPORATION EMPLOYEES' POLITICAL ACTION COMMITTEE $3,000
LOCKTON INC POLITICAL ACTION COMMITTEE $2,500
LPL FINANCIAL LLC POLITICAL ACTION COMMITTEE (LPL PAC) $3,500
MACHINISTS NON PARTISAN POLITICAL LEAGUE OF THE INTERNATIONAL ASSOCIATION OF MACHINISTS & $5,000
MANAGED FUNDS ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
MASSACHUSETTS MUTUAL LIFE INSURANCE COMPANY POLITICAL ACTION COMMITTEE $10K
MASTERS, MATES AND PILOTS POLITICAL CONTRIBUTION FUND $4,158
MAXIMUS INC POLITICAL ACTION COMMITTEE (MAXPAC) $1,500
MCDERMOTT PAC $1,000
MOLINA HEALTHCARE, INC. PAC $1,000
MOLSON COORS BEVERAGE COMPANY USA LLC PAC $2,000
MORTGAGE BANKERS ASSOCIATION POLITICAL ACTION COMMITTEE (MORPAC) $10K
MORTGAGE GUARANTY INSURANCE CORPORATION POLITICAL ACTION COMMITTEE ('MGIC-PAC') $10K
NATERA, INC. PAC (NATERA PAC) $1,500
NATIONAL ACTIVE AND RETIRED FEDERAL EMPLOYEES ASSOCIATION POLITICAL ACTION COM (NARFE-PAC) $3,500
NATIONAL AIR TRAFFIC CONTROLLERS ASSOCIATION PAC $1,000
NATIONAL APARTMENT ASSOCIATION POLITICAL ACTION COMMITTEE $2,500
NATIONAL ASSOCIATION OF BENEFITS AND INSURANCE PROFESSIONALS PAC (NABIP PAC) $1,000
NATIONAL ASSOCIATION OF BROADCASTERS POLITICAL ACTION COMMITTEE (NABPAC) $1,000
NATIONAL ASSOCIATION OF DISABILITY REPRESENTATIVES PAC (NADR PAC) $5,000
NATIONAL ASSOCIATION OF INSURANCE AND FINANCIAL ADVISORS POLITICAL ACTION COMM $10K
NATIONAL ASSOCIATION OF LETTER CARRIERS OF U.S.A. POLITICAL FUND $5,000
NATIONAL ASSOCIATION OF MUTUAL INSURANCE COMPANIES PAC $2,000
NATIONAL ASSOCIATION OF REAL ESTATE INVESTMENT TRUSTS PAC $10K
NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE $5,000
NATIONAL ASSOCIATION OF SOCIAL WORKERS INC. POLITICAL ACTION FOR CANDIDATE ELECTION (PACE) $1,000
NATIONAL BEER WHOLESALERS ASSOCIATION POLITICAL ACTION COMMITTEE $2,500
NATIONAL ELECTRICAL CONTRACTORS ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
NATIONAL MULTIFAMILY HOUSING COUNCIL POLITICAL ACTION COMMITTEE $7,500
NATIONAL RURAL ELECTRIC COOPERATIVE ASSOCIATION AMERICA'S ELECTRIC COOPERATIVES PAC $4,000
NATIONAL TELECOMMUNICATIONS COOPERATIVE ASSOCIATION RURAL BROADBAND PAC $2,500
NATIONAL VENTURE CAPITAL ASSOCIATION VENTUREPAC $1,000
NEA FUND FOR CHILDREN AND PUBLIC EDUCATION $2,000
NEW YORK LIFE INSURANCE COMPANY POLITICAL ACTION COMMITTEE $10K
NORTHERN TRUST CORPORATION POLITICAL ACTION COMMITTEE (NORTHERN TRUST PAC) $1,500
NOVO NORDISK PAC $2,000
PATHWARD, N.A. POLITICAL ACTION COMMITTEE $2,500
PRICEWATERHOUSECOOPERS POLITICAL ACTION COMMITTEE I $10K
PRINCIPAL LIFE INSURANCE COMPANY POLITICAL ACTION COMMITTEE $3,500
PRUDENTIAL FINANCIAL INC. FEDERAL POLITICAL ACTION COMMITTEE (AKA - PRUDENTIAL FEDERAL PAC $2,500
RGA REINSURANCE COMPANY FEDERAL PAC $2,500
ROCK HOLDINGS INC. PAC $1,000
ROYAL NEIGHBORS OF AMERICA POLITICAL ACTION COMMITTEE $1,650
SAMMONS ENTERPRISES INC. POLITICAL ACTION COMMITTEE $2,500
SECURITIES INDUSTRY AND FINANCIAL MARKETS ASSOCIATION POLITICAL ACTION COMMITTEE $4,000
SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION) $7,500
SOCIETY OF THORACIC SURGEONS POLITICAL ACTION COMM $1,000
SYNCHRONY FINANCIAL EMPLOYEES POLITICAL ACTION COMMITTEE (SYNCPAC) $10K
TD BANK N.A. POLITICAL ACTION COMMITTEE $2,500
TEACHERS INSURANCE ANNUITY ASSOCIATION OF AMERICA PAC (TIAA PAC) $3,500
THE AARON'S COMPANY, INC. POLITICAL ACTION COMMITTEE $1,000
THE AMERICAN COLLEGE OF OB-GYNS PAC (OB-GYN PAC) $1,000
THE AMERICAN SOCIETY OF PENSION PROFESSIONALS AND ACTUARIES POLITICAL ACTION COMMITTEE (ASPPA-NAPA PAC) A/K/A AMERICAN RETIREMENT ASSOCIATION POLITICAL ACTION COMMITTEE (ARA PAC) $4,000
THE BOEING COMPANY POLITICAL ACTION COMMITTEE $3,500
THE CARLYLE GROUP INC. PAC (AKA 'CARLYLE PAC') $5,000
THE CIGNA GROUP EMPLOYEE POLITICAL ACTION COMMITTEE $2,500
THE COUNCIL OF INSURANCE AGENTS & BROKERS POLITICAL ACTION COMMITTEE $8,500
THE GOLDMAN SACHS GROUP, INC. POLITICAL ACTION COMMITTEE $1,500
THE GUARDIAN LIFE INSURANCE COMPANY OF AMERICA POLITICAL ACTION COMMITTEE - FEDERAL (GUARDIAN LIFE P $2,000
THE HARTFORD INSURANCE GROUP, INC. FEDERAL PAC (AKA HARTFORD ADVOCATES FEDERAL FUND) $1,500
THE HOME DEPOT INC. POLITICAL ACTION COMMITTEE $2,500
THE NORTHWESTERN MUTUAL LIFE INSURANCE COMPANY FEDERAL PAC $5,000
THE OPTIONS CLEARING CORPORATION PAC $5,500
THRIVENT FINANCIAL FOR LUTHERANS - EMPLOYEE POLITICAL ACTION COMMITTEE $10K
TRINET GROUP INC POLITICAL ACTION COMMITTEE $2,500
TRUIST FINANCIAL CORPORATION FEDERAL PAC $2,500
U.S. VENTURE INC. PAC $6,000
UAW - V - CAP (UAW VOLUNTARY COMMUNITY ACTION PROGRAM) $5,000
UBS AMERICAS INC. POLITICAL ACTION COMMITTEE (UBS PAC) $10K
UNITED PARCEL SERVICE, INC. PAC (UPSPAC) $2,500
UNITED SERVICES AUTOMOBILE ASSOCIATION EMPLOYEE PAC - USAA EMPLOYEE PAC $7,500
UNUM GROUP POLITICAL ACTION COMMITTEE (UNUMPAC) $2,500
USBANCORP PAC $1,000
VIZIENT, INC., POLITICAL ACTION COMMITTEE $500
VOYA FINANCIAL, INC., POLITICAL ACTION COMMITTEE (VOYA FINANCIAL PAC) $3,300
WALMART INC. PAC FOR RESPONSIBLE GOVERNMENT $3,500
WEC ENERGY GROUP POLITICAL ACTION COMMITTEE $5,000
XCEL ENERGY EMPLOYEE POLITICAL ACTION COMMITTEE $1,000

All filings at the FEC ↗

No 2025–26 FEC reports or outside spending found for Tim Rogers.

No campaign ads analyzed for this race yet.

What this page is

An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in WI; or it ran mostly in WI and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
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Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.