Political ads · 2026 · WI

Wisconsin House District 5 2026: the ads, and who's paying for them

Scott Fitzgerald won · 59.0% to 41.0% · Called by AP on Nov 3

Follow Scott Fitzgerald in office

Scott Fitzgerald won. Get what Scott Fitzgerald says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.

Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.

Andrew Beck (Democrat) and Scott Fitzgerald (Republican) are the nominees for Wisconsin's 5th congressional district in the November 3, 2026 general election. Scott Fitzgerald is the incumbent. By their latest FEC reports, Andrew Beck's campaign had raised $15,000 (through June 30, 2026) and Scott Fitzgerald's campaign $1.7 million (through October 14, 2026). Outside groups have reported $150,000 for Scott Fitzgerald and $0 against.

Andrew Beck (DEM), Scott Fitzgerald (REP, incumbent). 1 other filed with the FEC; any ads they ran are below. 0 ads analyzed, 0 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

Also on every Wisconsin ballot: 3 statewide ballot measures → The ballot wording and the official arguments, read for rhetorical techniques.

How to vote in Wisconsin

From Wisconsin's official election office. Each line links to the official page it came from.

Registration	Register by Wed, Oct 14 (Online/mail: 20 days before. In person at clerk until Friday before (Oct 30), or at polls on Election Day). Same-day registration: Proof of residence required (passed)Source: elections.wi.gov ↗
Early voting in person	Varies by county; check your county’s schedule (In-person absentee; each municipal clerk sets its schedule, starting up to 14 days before the election)Source: elections.wi.gov ↗
By mail	Anyone can vote by mail; request a ballot by Thu, Oct 29 (Received by municipal clerk by 5 p.m. on the 5th day before the election (online or mail)); return it by Tue, Nov 3 (Received by 8 p.m. on Election Day; postmarks do not count) (passed)Source: elections.wi.gov ↗Source: elections.wi.gov ↗
Election Day	Tue, Nov 3. Polls: 7 a.m. - 8 p.m. (passed)Source: elections.wi.gov ↗
ID at the polls	Photo ID required (e.g. WI driver's license/ID, U.S. passport, military, tribal, certain student IDs)Source: elections.wi.gov ↗

Check your registration and polling place ↗ Wisconsin's official election site ↗

Checked October 8, 2026. Rules can change; confirm with the official site before you go.

Something wrong or out of date? Tell us

A person reads every report and fixes errors the same day.

Got a political text?

Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.

Semblen is free to read and has no ads. If this page was useful, you can support it.

Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Andrew Beck (DEM)

Raised: $15K through 2026-06-30 individuals $13K · PACs $0 · candidate's own money, incl. loans $1,625 · cash on hand $3,158
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

Scott Fitzgerald (REP, incumbent)

Raised: $1.7M through 2026-10-14 individuals $610K · PACs $1.1M · party $500 · from the candidate's other committees $36K · cash on hand $1.2M
Outside spending: $150K supporting Fitzgerald · latest reported 2026-10-14
Largest outside spenders: DEFEND AMERICAN JOBS — $150K supporting Fitzgerald Largest donors: FAIRSHAKE $37.0M (>99%) (its largest donors: RIPPLE LABS INC. $48.0M, an organization; COINBASE $25.0M, an organization; COINBASE COMMERCE (EXCHANGE) $8.2M, an organization); RIPPLE LABS INC. $250K (1%) (an organization: its own funders aren't reported to the FEC)

Bundled through PACs: $12K through 1 PAC · FEC bulk data of 2026-11-01 AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION COMMITTEE — $12K from 9 gifts Lobbyist/registrant PAC

224 PACs gave directly — alphabetical; the legal limit is $5,000 per election

AAJ PAC $1,000
AARON'S LLC PAC $1,000
ACPAC ACA INTERNATIONAL PAC $9,500
ACT PAC $2,500
AFLAC INC. PAC $2,000
AICPA PAC $10K
ALLIANT ENERGY CORPORATION EMPLOYEE'S PAC $2,500
ALLY FINANCIAL ADVOCACY PAC $3,000
ALTRIA GROUP INC. PAC $1,000
AMALGAMATED SUGAR COMPANY PAC $1,000
AMAZON PAC $10K
AMERICA'S CREDIT UNION PAC $10K
AMERICA'S ELECTRIC COOPERATIVES PAC $4,500
AMERICAN BANKERS ASSOCIATION PAC $7,500
AMERICAN COUNCIL OF ENGINEERING COMPANIES ACEC PAC $5,000
AMERICAN COUNCIL OF LIFE INSURERS POLITICAL ACTION COMMITTEE $7,000
AMERICAN CRYSTAL SUGAR CO. PAC $10K
AMERICAN EXPRESS PAC $7,000
AMERICAN FAMILY MUTUAL INSUR. CO S.I. FEDERAL PAC $5,000
AMERICAN FINANCIAL SERVICES ASSOCIATION PAC $7,000
AMERICAN HOSPITAL ASSOOCIATION PAC $1,000
AMERICAN HOTEL AND LODGING ASSOC PAC $2,000
AMERICAN INVESTMENT COUNCIL PAC $10K
AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE PAC $5,000
AMERICAN OPTOMETRIC ASSOC. PAC $10K
AMERICAN REVIVAL PAC $5,000
AMERICAN SECURITIES ASSOC. PAC $2,000
AMERICAN SUGAR CANE LEAGUE PAC $3,000
AMERIPRISE FINANCIAL PAC $1,000
ANIMAL WELLNESS ACTION PAC $2,000
APPRAISAL INSTITUTE PAC $2,500
ARDA ROC PAC $5,000
ASSOC FOR ACCESSIBLE MEDICINES PAC $1,000
ASSOC. BUILDERS CONTRACTORS, INC. PAC $10K
ASSOCIATION OF AMERICAN PUBLISHERS PAC $1,000
AXON ENTERPRISE INC PAC $9,500
BAKER PAC $5,000
BANK OF AMERICA CORPORATION FEDERAL PAC $4,500
BANK POLICY INSTITUTE PAC $2,500
BEER INSTITUTE PAC $3,500
BLACKROCK FUNDS SERVICES GROUP LLC PAC $10K
BLOCKPAC $1,000
BMO FINANCIAL CORP GOOD GOV FUND FEDERAL PAC $4,500
BNSF RAILPAC $1,000
BNY MELLON PAC $5,000
BUCKEYE LIBERTY PAC $5,000
BUILD PAC $5,000
CAPITAL ONE FINANCIAL CORPORATION PAC $3,500
CATERPILLAR INC. PAC $2,500
CBA PAC $2,000
CHARTER COMMUNICATIONS INC PAC $5,000
CITIGROUP INC. PAC $4,500
CME GROUP INC. PAC $2,500
COMCAST CORP NBCUNIVERSAL PAC $2,500
COMM REAL ESTATE FINANCE COUNCIL PAC $1,000
COMMITTEE FOR ADVANCEMENT OF COTTON $2,500
COMPETITIVE MARKETS PAC $1,000
COUNCIL OF INSURANCE AGENTS BROKERS PAC $7,500
COUPANG, INC. COMPANY PAC $1,000
CROP INSURANCE PROFESSIONALS ASSOC PAC $1,000
CVS HEALTH PAC $2,500
DELOITTE PAC $5,000
DGA-PAC $2,000
DISCOVER FINANCIAL SERVICES PAC $1,000
DLA PIPER PAC $2,000
DRIVE COMMITTEE $1,000
EATON CORPORATION PUBLIC POLICY ASSOCIATION $2,000
EBAY COMMITTEE FOR RESPONSIBLE INTERNET COMMERCE $2,000
ELEVANCE HEALTH PAC $1,000
EMPLOYEES OF RTX CORPORATION PAC $1,000
ENACT HOLDINGS INC. PAC $3,000
EQUIFAX INC. PAC $6,000
ERNST & YOUNG PAC $10K
EXPERIAN NORTH AMERICA INC. PAC $3,000
EXXONMOBIL PAC $10K
FICOPAC $5,000
FINANCIAL SERVICES FORUM PAC $1,000
FINSECA PAC $2,000
FLORIDA SUGAR CANE LEAGUE PAC $1,000
FOLEY & LARDNER POLITICAL FUND $1,500
FRIENDS OF JOSH SCHOEMANN $100
FROGMAN PAC $5,000
GE HEALTHCARE TECHNOLOGIES INC. PAC $10K
GE VERNOVA INC. PAC $1,000
GOOGLE NETPAC $2,000
GRIDIRON PAC $4,500
GUARDIAN LIFE PAC $1,000
HDA-PAC $1,000
HEWLETT PACKARD ENTERPRISE COMPANY PAC $10K
HOLLAND AND KNIGHT COMMITTEE FOR EFFECTIVE GOVERNM $1,000
HOUSE CONSERVATIVE FUND $2,000
HSBC TECHNOLOGY AND SERVICES USA INC PAC $1,000
HUNTINGTON BANCSHARES INC PAC $4,500
IHEARTMEDIA INC. PAC $2,000
IN THE ARENA PAC $10K
INDEPENDENT COMMUNITY BANKERS PAC $7,000
INFIN, A FINANCIAL SERVICES ALLIANCE PAC $2,000
INNOVATION PAC $2,500
INSURING AMERICA PAC $5,500
INSURPAC $7,000
INTERCONTINENTAL EXCHANGE, INC. PAC $2,500
INTERNATIONAL COUNCIL OF SHOPPING CENTERS INC. PAC $2,000
INTERNATIONAL FRANCHISE ASSOC. FRANCHISING PAC $1,000
INTERNATIONAL TRADEMARK ASSOC PAC $2,500
INVESCO HOLDING COMPANY US INC. PAC $2,000
INVESTMENT COMPANY INSTITUTE PAC $7,000
JACKSON NATIONAL FEDERAL PAC $1,000
JIM JORDAN FOR CONGRESS $4,000
JOHN DEERE PAC $5,000
JPMORGAN CHASE CO. FEDERAL PAC $5,000
K L GATES LLP FEDERAL PAC $1,000
KPMG PARTNERS/PRINCIPALS AND EMPLOYEES PAC $8,000
LASTING INVESTMENTS STRENGTHENING AMERICA PAC $5,000
LEAN FORWARD AMERICA FUND $3,500
LEONARDO DRS PAC $4,500
LIBERTY MUTUAL INSURANCE CO PAC $1,000
LINCOLN FINANCIAL FEDERAL PAC $1,000
LIVE NATION PAC $2,500
MANUFACTURED HOUSING INSTITUTE PAC $5,000
MARINETTE MARINE CORPORATION PAC $500
MARSH MCLENNAN COMPANIES INC. PAC $1,000
MASSACHUSETTS MUTUAL LIFE INSUR. CO. PAC $5,000
MASTERCARD INT. EMPLOYEE PAC $3,000
META PLATFORMS, INC. PAC $1,000
MICHIGAN SUGAR COMPANY GROWERS PAC $1,500
MICROSOFT CORPORATION STAKEHOLDERS VOL PAC $2,500
MILWAUKEE POLICE ASSOCIATION UA FED PAC $4,500
MINN-DAK FAMERS COOPERATIVE SUGAR PAC $1,000
MOLSON COORS BEVERAGE COMPANY USA LLC PAC $3,000
MONUMENT STRATEGIES PAC $1,000
MORGAN STANLEY PAC $6,500
MORPAC $6,000
MORTGAGE GUARANTY INSURANCE CORPORATION PAC $10K
MR. SMITH PAC-MR. SOUTHERN MO IN THE HOUSE PAC $10K
NARPM PAC $2,000
NAT ASSOC OF REAL ESTATE INVESTMENT TRUSTS PAC $2,000
NATIONAL APARTMENT ASSOC PAC $4,500
NATIONAL ASSOC OF MUTUAL INSURANCE CO. PAC $10K
NATIONAL ASSOCIATION OF INSURANCE AND FINANCIAL ADVISORS POLITICAL ACTION COMMITTEE $5,000
NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE $3,000
NATIONAL ATM COUNCIL, INC. PAC $2,500
NATIONAL AUTOMOBILE DEALERS ASSOC PAC $1,000
NATIONAL BEER WHOLESALERS ASSOC PAC $6,000
NATIONAL CATTLEMEN'S BEEF ASSOCIATION PAC $5,000
NATIONAL ELECTRICAL CONTRACTORS ASSOC. PAC $5,000
NATIONAL RESTAURANT ASSOCIATION PAC $2,500
NATIONAL ROOFING CONTRACTORS ASSOCIATION PAC $2,000
NEW YORK LIFE INSURANCE COMPANY PAC $10K
NFIB FEDERAL POLITICAL ACTION COMMITTEE $1,000
NGA GROCERS PAC $1,000
NMHC PAC $7,000
NOMURA HOLDING AMERICA INC. PAC $1,000
NORTHWESTERN MUTAL PAC $10K
NRA POLITICAL VICTORY FUND $2,000
NSSF PAC $3,500
NUCOR CORPORATION POLITICAL ACTION COMMITTEE $1,000
OFFICE OF THE COMMISSION OF MLB PAC $7,500
ON WISCONSIN PAC $10K
OPTIONS CLEARING CORPORATION PAC $1,000
OSHKOSH CORPORATION EMPLOYEE PAC $8,500
PHARMACEUTICAL RESEARCH MANUFACTURERS OF AMERICA $1,000
PIAPAC $4,000
PLS GOOD NEIGHBOR PAC $3,500
PRICEWATERHOUSECOOPERS PAC $4,500
PRIZEPICKS PAC $1,000
PROTECTIVE LIFE CORPORATION FEDERAL PAC $1,000
RAPTOR PAC $5,000
REGIONS PAC $9,000
REPUBLICAN PARTY OF DODGE COUNTY $250
REPUBLICANS UNITED TO DEFEND YOU PAC $1,000
RGA REINSURANCE COMPANY FEDERAL PAC $2,000
ROCK HOLDINGS INC. PAC $2,500
RUDY FOR INDIANA $4,000
RURAL BROADBAND PAC $1,000
S.C. JOHNSON SON INC PAC $2,000
SAP AMERICA INC. PAC $1,000
SEAL PAC $2,000
SECURITIES INDUSTRY FINANCIAL MARKETS ASSOC PAC $3,500
SENIORS HOUSING PAC $6,000
SENTRY INSURANCE A MUTUAL CO FEDERAL PAC $10K
SOUTHERN MINNESOTA BEET SUGAR COOPERATIVE PAC $2,000
STATE STREET BANK AND TRUST COMPANY VOLUNTARY PAC $1,000
STATEFARM FEDERAL PAC $7,500
SUGAR CANE GROWERS COOP OF FLORIDA PAC $500
SYNCHRONY FINANCIAL EMPLOYEES PAC $2,500
TAVERN LEAGUE OF WI INC. TAVERN INDUSTRY PAC $500
TD BANK, N.A. PAC $2,000
TDS TELECOMMUNICATIONS CORPORATION PAC $1,000
THE BALDWIN GROUP INSURANCE INC FED PAC $1,000
THE BANK OF NEW YORK MELLON CORPORATION-FEDERAL $2,000
THE CAPITAL GROUP COMPANIES INC PAC $1,000
THE FARM CREDIT COUNCIL PAC $4,000
THE GOLDMAN SACHS GROUP INC. PAC $4,000
THE GOOD FUND $1,000
THE HARTFORD FINANCIAL SERVICES GROUP INC. PAC $1,000
THE SURETY AND FIDELITY ASSOC OF AMERICA PAC $1,000
THE TRAVELERS COMPANIES INC. PAC $3,500
THE WESTERN SUGAR COOP CORP PAC $1,000
THRIVENT FINANCIAL FOR LUTHERANS PAC $10K
TITLE INDUSTRY PAC $4,500
TRANSAMERICA CORPORATION PAC $1,000
TRANSCANADA USA SERVICES INC. PAC $3,000
TRANSDIGM GROUP INC. EMPLOYEE PAC $10K
TRANSUNION PAC $8,000
TRUSTAGE PAC $4,000
UBS AMERICAS INC. PAC $10K
UNION PACIFIC CORPORATION FUND FOR EFFECTIVE GOV. $4,000
US MORTGAGE INSURERS PAC $2,000
US VENTURE US PAC $2,000
USA RICE FEDERATION PAC $1,000
USAA EMPLOYEE PAC $5,000
USBANCORP FEDERAL PAC $3,000
VANGUARD COMMITEE FOR RESPONSIBLE GOVT $7,000
VENTUREPAC $1,000
VERIZON COMMUNICATIONS INC. PAC $3,000
VISA INC. PAC $6,500
WAGING PEACE $10K
WALPAC $2,000
WEC ENERGY GROUP PAC $5,000
WELLS FARGO CO. EMPLOYEES GOOD GOV. FED FUND II $1,000
WELLS FARGO CO. EMPLOYEES GOOD GOVERNMENT PAC $5,000
WESTERN ALLIANCE BANCORPORATION PAC $2,000
WHOLESALE AND SPECIALTY INSURANCE ASSOCIATION PAC $5,000
ZILLOW GROUP INC. PAC $7,000

All filings at the FEC ↗

No campaign ads analyzed for this race yet.

What this page is

An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in WI; or it ran mostly in WI and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.