Political ads · 2026 · WI

Wisconsin House District 7 2026: the ads, and who's paying for them

Michael Alfonso won · 56.4% to 43.6% · Called by AP on Nov 3

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Michael Alfonso (Republican) and Fred Clark (Democrat) are the nominees for Wisconsin's 7th congressional district in the November 3, 2026 general election. By their latest FEC reports, Michael Alfonso's campaign had raised $1.8 million (through October 14, 2026) and Fred Clark's campaign $864,000 (through October 14, 2026). Outside groups have reported $3.3 million for Michael Alfonso and $207,000 against.

Michael Alfonso (REP), Fred Clark (DEM). 7 others filed with the FEC; any ads they ran are below. 0 ads analyzed, 0 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing.

Also on every Wisconsin ballot: 3 statewide ballot measures → The ballot wording and the official arguments, read for rhetorical techniques.

How to vote in Wisconsin

From Wisconsin's official election office. Each line links to the official page it came from.

Registration	Register by Wed, Oct 14 (Online/mail: 20 days before. In person at clerk until Friday before (Oct 30), or at polls on Election Day). Same-day registration: Proof of residence required (passed)Source: elections.wi.gov ↗
Early voting in person	Varies by county; check your county’s schedule (In-person absentee; each municipal clerk sets its schedule, starting up to 14 days before the election)Source: elections.wi.gov ↗
By mail	Anyone can vote by mail; request a ballot by Thu, Oct 29 (Received by municipal clerk by 5 p.m. on the 5th day before the election (online or mail)); return it by Tue, Nov 3 (Received by 8 p.m. on Election Day; postmarks do not count) (passed)Source: elections.wi.gov ↗Source: elections.wi.gov ↗
Election Day	Tue, Nov 3. Polls: 7 a.m. - 8 p.m. (passed)Source: elections.wi.gov ↗
ID at the polls	Photo ID required (e.g. WI driver's license/ID, U.S. passport, military, tribal, certain student IDs)Source: elections.wi.gov ↗

Check your registration and polling place ↗ Wisconsin's official election site ↗

Checked October 8, 2026. Rules can change; confirm with the official site before you go.

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Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Michael Alfonso (REP)

Raised: $1.8M through 2026-10-14 individuals $1.3M · PACs $414K · from the candidate's other committees $83K · cash on hand $427K
Outside spending: $207K opposing Alfonso · $3.3M supporting Alfonso · latest reported 2026-10-22
Largest outside spenders: NORTHWOODS FUTURE PAC — $3.2M supporting Alfonso Largest donors: DUFFY FOR WISCONSIN $1.5M (48%); Richard Uihlein $1.0M (32%), Uline, CEO & Owner; AMERICA FUND $250K (8%); Michael E Olshan $125K (4%), O-Corp Investments, Investor; FAIRWOOD PENINSULA ENERGY CORP $125K (4%) (an organization: its own funders aren't reported to the FEC) AMERICAN FUTURE FUND POLITICAL ACTION — $207K opposing Alfonso Largest donors: AMERICAN FUTURE FUND $500K (100%) (an organization: its own funders aren't reported to the FEC) AMERICANS 4 SECURITY PAC — $78K supporting Alfonso Largest donors: AMERICANS 4 SECURITY INC $2.5M (71%) (an organization: its own funders aren't reported to the FEC); Paul B Hofer III $150K (4%), Retired, Retired; HERMEUS CORP $100K (3%) (an organization: its own funders aren't reported to the FEC); Alexander Caedmon Karp $100K (3%), Palantir, CEO; Steven Mendell $100K (3%), HEI Hotels, Owner THANK YOU FOR YOUR ATTENTION TO THIS MATTER PAC — $30K supporting Alfonso Largest donors: Stephen A Wynn $500K (28%), Valmore GP, Executive; John Wade $350K (19%), AES Restaurant Group LLC, CEO; Roger S Penske $250K (14%), Penske Corporation, Chairman; Craig Duchossois $250K (14%), Retired, Retired; OCCIDENTAL PETROLEUM $200K (11%) (an organization: its own funders aren't reported to the FEC) MAHA PAC — $16K supporting Alfonso Largest donors: BOTANIC TONICS LLC $1.0M (34%) (an organization: its own funders aren't reported to the FEC); MAHA ACTION, INC. $750K (26%) (an organization: its own funders aren't reported to the FEC); Wenceslao Casares $250K (9%), Xapo Bank, Chairman & Founder; VENNI CAPITAL LLC $100K (3%) (an organization: its own funders aren't reported to the FEC); OPS INTERNATIONAL $100K (3%) (an organization: its own funders aren't reported to the FEC) and 3 more

Bundled through PACs: $1,000 through 1 PAC · FEC bulk data of 2026-11-01 AMERICAN COUNCIL OF ENGINEERING COMPANIES (ACEC/PAC) — $1,000 from 1 gift Lobbyist/registrant PAC

66 PACs gave directly — alphabetical; the legal limit is $5,000 per election

AECOM PAC $1,000
AIR SPACE INTELLIGENCE INC. PAC (ASI PAC) $2,500
ALTICOR INC. POLITICAL ACTION COMMITTEE ALTIPAC $2,500
AMERICAN CEMENT ASSOCIATION (CEMENT PAC) $2,500
AMERICAN CONSERVATION COALITION PAC (ACC PAC) $3,500
AMERICAN COUNCIL OF ENGINEERING COMPANIES (ACEC/PAC) $5,000
AMERICAN REVIVAL PAC $5,000
AUGUST PFLUGER FOR CONGRESS $4,000
BAUM PAC $2,500
BOOTS POLITICAL ACTION COMMITTEE $10K
BRIGHTLINE HOLDINGS LLC PAC (BRIGHTLINE PAC) $2,500
BUILD POLITICAL ACTION COMMITTEE OF THE NATIONAL ASSOCIATION $5,000
CALPORTLAND COMPANY POLITICAL ACTION COMMITTEE (CALPORTLANDP $5,000
CEMEX INC. EMPLOYEES PAC $1,000
CHS INC. POLITICAL ACTION COMMITTEE $1,000
CITIZENS UNITED POLITICAL VICTORY FUND $1,000
CRH AMERICAS INC. PAC $5,000
DELTA AIR LINES PAC $5,000
DO RIGHT BAYOU PAC $3,000
DPWN HOLDINGS (USA) INC/DHL POLITICAL ACTION COMMITTEE $1,000
ELECTING MAJORITY MAKING EFFECTIVE REPUBLICANS PAC $5,000
EMMER FOR CONGRESS $2,000
FROGMAN PAC $2,500
GARRET GRAVES FOR CONGRESS $2,000
GENERAL DYNAMICS CORPORATION POLITICAL ACTION COMMITTEE (GEN $1,000
GENERAL MOTORS COMPANY POLITICAL ACTION COMMITTEE (GM PAC) $1,000
INNOVATION POLITICAL ACTION COMMITTEE $5,000
INTERNATIONAL UNION OF OPERATING ENGINEERS LOCAL 139 $10K
LET'S ALL KEEP ELECTING REPUBLICANS PAC $1,500
LOCKHEED MARTIN CORPORATION EMPLOYEES' POLITICAL ACTION COMM $2,000
MAINTAINING ALL REPUBLICANS IN OFFICE PAC $1,000
MAJORITY COMMITTEE PAC--MC PAC $10K
MIKE JOHNSON FOR LOUISIANA $2,000
MORTGAGE GUARANTY INSURANCE CORPORATION POLITICAL ACTION COM $1,000
NATIONAL AIR TRANSPORTATION ASSOCIATION POLITICAL ACTION COM $1,000
NATIONAL ASPHALT PAVEMENT ASSOCIATION POLITICAL ACTION COMMI $1,000
NATIONAL ASSOCIATION OF CONVENIENCE STORES PAC $5,000
NATIONAL ASSOCIATION OF MUTUAL INSURANCE COMPANIES PAC $1,000
NATIONAL ELECTRICAL CONTRACTORS ASSOCIATION POLITICAL ACTION $5,000
NATIONAL READY MIXED CONCRETE ASSN. PAC (CONCRETEPAC) $2,500
NATIONAL RESTAURANT ASSOCIATION PAC (RESTAURANT PAC) $2,500
NATIONAL STONE SAND & GRAVEL ASSOCIATION ROCKPAC $2,000
NESTPOINT PAC $3,500
NEW MAJORITY FEDERAL PAC $10K
PARSONS CORPORATION POLITICAL ACTION COMMITTEE $2,500
RAPTOR PAC $10K
RUDY FOR INDIANA $2,000
RVFPAC $4,000
SCALISE FOR CONGRESS $2,000
SCIENCE APPLICATIONS INTERNATIONAL CORPORATION VOLUNTARY POL $4,000
SOUTHWEST AIRLINES CO. POLITICAL ACTION COMMITTEE (SWAPAC) $2,500
SPECIALTY EQUIPMENT MARKET ASSOCIATION & PERFORMANCE RACING $2,000
T-MOBILE US INC. POLITICAL ACTION COMMITTEE (T-PAC) $2,000
THALES USA INC. POLITICAL ACTION COMMITTEE (THALES USA PAC) $1,000
THE COUNCIL OF INSURANCE AGENTS & BROKERS POLITICAL ACTION C $2,500
THE EYE OF THE TIGER POLITICAL ACTION COMMITTEE $5,000
TRACTOR SUPPLY COMPANY POLITICAL ACTION COMMITTEE $1,500
TRUCKING POLITICAL ACTION COMMITTEE OF THE AMERICAN TRUCKING $2,000
U.S. TRAVEL ASSOCIATION PAC $1,000
U.S. VENTURE INC. PAC $3,500
UNITED PARCEL SERVICE INC. PAC (UPSPAC) $2,500
UPPER HAND FUND $2,500
VENABLE PAC (VEN-PAC) $1,000
WAGING PEACE $4,000
WINNING FOR AMERICA PAC $5,000
YOPAC $1,000

All filings at the FEC ↗

Fred Clark (DEM)

Raised: $864K through 2026-10-14 individuals $837K · PACs $16K · party $2,035 · candidate's own money, incl. loans $5,030 · cash on hand $261K
Outside spending: none reported

Bundled through PACs: $40 through 1 PAC · FEC bulk data of 2026-11-01 WARNER NORCROSS + JUDD FEDERAL PAC — $40 from 2 gifts Lobbyist/registrant PAC

3 PACs gave directly — alphabetical; the legal limit is $5,000 per election

FRIENDS OF TOD OHNSTAD $500
NEA FUND FOR CHILDREN AND PUBLIC EDUCATION $1,000
SOLARPUNK PAC $5,000

All filings at the FEC ↗

No campaign ads analyzed for this race yet.

What this page is

An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in WI; or it ran mostly in WI and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
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Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.