Ads paid for by the federal government

Original (Spanish)

Un mensaje del presidente Trump

English translation — literal, machine-made. The analysis below is of this translation.

A message from President Trump

View in Meta's Ad Library ↗

US Department of Homeland Security Spanish Warning Int TV: 30

I'm Kristi Noem, the United States Secretary of Homeland Security. Thank you, President Donald J. Trump, for securing our border and putting America first. Now, let me deliver a clear message from President Trump to the world. If you are a criminal alien considering entering America illegally, don't even think about it. If you come here and you break our laws, we will hunt you down. Criminals are not welcome in the United States. President Trump is keeping his promise to make America safe

51,552,516 views; the channel's videos typically get 2,602. A count this far above the norm is how paid promotion shows on YouTube — a signal, not a record of payment.

Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.

Glittering Generalities: The phrase 'putting America first' is a vague, emotionally positive slogan that sounds patriotic but carries no specific policy meaning — for example: putting America first

Loaded Language: Emotionally charged words chosen to trigger a reaction rather than convey facts. — for example: criminal alien and hunt you down.

Name Calling: Derogatory labels used to discredit a person or group rather than address their arguments.

Appeal to Fear: The warning 'don't even think about it' is designed to create fear and anxiety as a deterrent, implying severe consequences — for example: don't even think about it and we will hunt you down.

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

US Department of Homeland Security Spanish Warning Int TV: 60

I'm Kristi Noem, the United States Secretary of Homeland Security. Thank you, President Donald J. Trump, for securing our border and putting America first. Let me deliver a message from President Trump to the world. If you are considering entering America illegally, don't even think about it. Let me be clear. If you come to our country and you break our laws, we will hunt you down. Criminals are not welcome in the United States. For too long, weak leadership has left our borders wide open, flooding our communities with drugs, human trafficking, and violent criminals. Well, those days are over. Under President Trump, we are defending American families and restoring their safety. If you try to enter illegally, you will be caught. You will be removed, and you will never return. Follow the law, and you'll find opportunity. If you break it, you'll find consequences. Strong borders mean a stronger America.

8,204,780 views; the channel's videos typically get 2,602. A count this far above the norm is how paid promotion shows on YouTube — a signal, not a record of payment.

Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.

Glittering Generalities: The phrase 'putting America first' is a vague, emotionally positive slogan that sounds patriotic but carries no specific policy meaning — for example: 'putting America first'

Appeal to Fear: The threat of being 'hunted down' creates fear and anxiety to deter and provoke an emotional response — for example: we will hunt you down and flooding our communities with drugs, human trafficking, and violent criminals.

Loaded Language: The phrase 'hunt you down' uses aggressive, emotionally charged language designed to trigger a visceral reaction rather than convey a measured legal consequence — for example: hunt you down and flooding our communities with drugs, human trafficking, and violent criminals.

Appeal to Prejudice: The blanket statement reinforces an in-group/out-group dynamic by categorically excluding a broad class of people from national belonging — for example: 'Criminals are not welcome in the United States'

Name Calling: The label 'weak leadership' is used as a derogatory attack on political opponents rather than a substantive policy critique — for example: 'weak leadership has left our borders wide open'

Scapegoating: Immigrants who cross the border are collectively blamed for complex social problems including drug crises and violent crime — for example: 'flooding our communities with drugs, human trafficking, and violent criminals'

Exaggeration/Hyperbole: The claim that borders have been left 'wide open' is an extreme overstatement that goes beyond what evidence supports about border policy — for example: 'left our borders wide open'

Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

WARNING - Domestic

I'm Kristi Noem, the United States Secretary of Homeland Security. Thank you, President Donald J. Trump, for securing our border, for deporting criminal, illegal immigrants and for putting America first. President Trump has a clear message for those that are in our country illegally. Leave now. If you don't, we will find you and we will deport you. You will never return. For too long, weak politicians left our borders wide open. They flooded our communities with drugs, human trafficking and violent criminals. They put American lives at risk. Well, those days are over. If you leave now, you may have an opportunity to return and enjoy our freedom and live the American dream. But understand this. Under President Trump, America's borders are closed to lawbreakers. Follow the law and you'll find opportunity. Break it and you'll find consequences. The choice is yours. America welcomes those who respect our laws. Because a strong nation is a safe nation.

328,728 views; the channel's videos typically get 2,602. A count this far above the norm is how paid promotion shows on YouTube — a signal, not a record of payment.

Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.

Glittering Generalities: The phrase 'putting America first' is a vague, emotionally positive slogan that sounds patriotic but carries no specific policy meaning — for example: 'putting America first'

Loaded Language: The phrase 'criminal, illegal immigrants' uses emotionally charged language that conflates immigration status with criminality to trigger a negative reaction — for example: 'criminal, illegal immigrants'

Appeal to Fear: The sentence uses threatening language ('we will find you') to create fear and anxiety in the target audience, implying surveillance and inevitable consequences — for example: 'we will find you and we will deport you'

False Urgency: The declaration implies an irreversible, permanent consequence with no possibility of recourse, creating urgency and hopelessness — for example: You will never return.

Name Calling: The word 'weak' is a derogatory label applied to politicians to discredit them rather than address their policies — for example: weak politicians.

Exaggeration/Hyperbole: Claiming borders were 'wide open' is an extreme overstatement that goes beyond what evidence supports — for example: left our borders wide open and They flooded our communities.

Scapegoating: Immigrants are implicitly blamed for flooding communities with drugs, trafficking, and crime, attributing complex societal problems to a single group — for example: They flooded our communities with drugs, human trafficking and violent criminals.

Appeal to Prejudice: The phrase 'our freedom' invokes an in-group identity of Americans versus an implied out-group being addressed — for example: 'enjoy our freedom and live the American dream.'

Black-and-White Fallacy: The sentence implies a binary: either you are a lawbreaker (border closed) or you follow the law (welcome), erasing the complex reality of asylum seekers, refugees, and legal immigration backlogs — for example: America's borders are closed to lawbreakers and Follow the law and you'll find opportunity.

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

WARNING - International

I'm Kristi Noem, the United States Secretary of Homeland Security. Thank you, President Donald J. Trump, for securing our border and putting America first. Let me deliver a message from President Trump to the world: If you are considering entering America illegally, don't even think about it. Let me be clear; if you come to our country and you break our laws, we will hunt you down. Criminals are not welcome in the United States. For too long, weak leadership has left our borders wide open, flooding our communities with drugs, human trafficking, and violent criminals. Well, those days are over. Under President Trump, we are defending American families and restoring their safety. If you try to enter illegally, you will be caught. You will be removed and you will never return. Follow the law and you'll find opportunity. If you break it, you'll find consequences. Strong borders mean a stronger America. President Trump is making America safe again.

461,243 views; the channel's videos typically get 2,602. A count this far above the norm is how paid promotion shows on YouTube — a signal, not a record of payment.

Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.

Glittering Generalities: The phrase 'putting America first' is a vague, emotionally positive slogan that sounds patriotic but carries no specific policy meaning — for example: 'putting America first'

Appeal to Fear: The phrase 'don't even think about it' is an implicit threat designed to create fear and deter behavior through intimidation rather than reasoned argument — for example: don't even think about it and we will hunt you down.

Loaded Language: The phrase 'hunt you down' is an emotionally charged, aggressive expression that evokes predatory pursuit and is designed to trigger fear rather than convey a neutral legal consequence — for example: 'we will hunt you down'

Appeal to Prejudice: The phrase 'our country' and 'our laws' invokes an in-group/out-group distinction, framing immigrants as outsiders threatening the in-group's nation — for example: 'our country'

Name Calling: Labeling all undocumented immigrants as 'Criminals' is a derogatory blanket label used to discredit and dehumanize a group rather than address the nuances of immigration law — for example: 'Criminals are not welcome'

Scapegoating: Categorically labeling undocumented immigrants as criminals scapegoats an entire group, implying they are uniformly dangerous and unwelcome — for example: 'Criminals are not welcome in the United States'

Exaggeration/Hyperbole: The claim that borders are 'wide open' and communities are being 'flooded' is an extreme overstatement beyond what evidence supports — for example: 'left our borders wide open, flooding our communities'

False Urgency: The phrase signals an abrupt end to a described crisis, implying decisive action has already resolved the problem and creating a sense of dramatic turning point — for example: 'those days are over'

Transfer: The invocation of 'President Trump' as the agent of protection borrows the authority of the presidency to validate the political message — for example: 'Under President Trump, we are defending American families'

Black-and-White Fallacy: The sentence presents only two paths — illegal entry with punishment or legal entry with opportunity — ignoring the complex realities of legal immigration barriers — for example: 'Follow the law and you'll find opportunity'

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

Trump TV is Here

video. So, sorry. Sorry. What? Put it on. Put it on. So, we just watching a show upstairs. I didn't want to watch it upstairs on the small TV. I want to watch it downstairs on the big TV. Scary. You were the firstly you should see this. This should be interesting. All is doing is watching TV. I think he's just watching TV. I will just stand here and watch television for hours. I love it. I want to watch myself.

797,310 views; the channel's videos typically get 33,766. A count this far above the norm is how paid promotion shows on YouTube — a signal, not a record of payment.

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.