Colorado House District 8 2026: the ads, and who's paying for them
Gabe Evans (REP, incumbent), Manny Rutinel (DEM).
7 others filed with the FEC; any ads they ran are below. 51 ads analyzed, 24 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-09-30.
$241,700–307,363 on all ads, $222,700–279,903 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“Putting lives at risk” — Loaded Language, paid for by CONGRESSIONAL LEADERSHIP FUND
· the flagged ad with the highest reported spend that shows the most common technique
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A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
Decide what counts
Not everyone would call every technique manipulation. Untick the ones you'd call ordinary persuasion and the count updates.
47% of the 51 ads here use at least one of the techniques ticked below (24 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 39% of ads.
The words doing the work
The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.
agendain 7 ads· e.g. “radical ideological agenda”, “animal rights ideological agenda”
radicalin 6 ads· e.g. “radical ideological agenda”, “radical progressive agenda”
democratin 4 ads· e.g. “Democrat Socialist”, “Denver Democrats' sanctuary city policies”
ideological agendain 4 ads· e.g. “radical ideological agenda”, “animal rights ideological agenda”
livein 3 ads· e.g. “destroying our democracy, our rights, and our lives”, “Putting lives at risk”
radical ideologicalin 3 ads· e.g. “radical ideological agenda”
socialistin 3 ads· e.g. “Democrat Socialist”, “Radical Democrat Socialist”
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From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
NO GOING BACK PAC INC.— $1.2M opposing RutinelLATINO VICTORY FUND— $1.0M supporting RutinelLargest donors:
PUBLIC FIRST ACTION $2.0M (58%) (an organization: its own funders aren't reported to the FEC); OPPORTUNITY FORWARD ALLIANCE $500K (15%) (an organization: its own funders aren't reported to the FEC); 5000 BROADWAY PRODUCTIONS $130K (4%) (an organization: its own funders aren't reported to the FEC); COX, MORGAN $127K (4%); ALTAMED HEALTH $100K (3%) (an organization: its own funders aren't reported to the FEC)YOU CAN PUSH BACK— $977K supporting RutinelSOMOS PAC— $824K supporting RutinelLargest donors:
ELEVATE AMERICA $3.0M (52%) (an organization: its own funders aren't reported to the FEC); ADVOCACY ACTION FUND INC. $2.0M (35%) (an organization: its own funders aren't reported to the FEC); FORWARD ACTION FUND $468K (8%) (an organization: its own funders aren't reported to the FEC); WELLNESS ADVOCACY FUND $250K (4%) (an organization: its own funders aren't reported to the FEC)LATINO VICTORY PROJECT— $737K supporting Rutineland 12 more
33 PACs gave directly — alphabetical; the legal limit is $5,000 per election
314 ACTION FUND $5,000
AHORA PAC $2,000
AMERICAN DREAM FOR ALL PAC $3,500
AMERICAN FEDERATION OF TEACHERS, AFL-CIO COMMITTEE ON POLITICAL EDUCATION $2,500
BLUE MOMENTUM PAC $5,000
CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC) $5,000
CHC BOLD PAC $5,000
COMMITTEE TO ELECT ANDY VARGAS $500
COMMITTEE TO ELECT FRANK MORAN $250
COMMUNICATIONS WORKERS OF AMERICA - COPE POLITICAL CONTRIBUTIONS COMMITTEE $5,000
CRUZ COMMITTEE $100
DE COLORES PAC $3,500
DEMOCRATS RESHAPING AMERICA (DREAMPAC) $6,000
DEMOCRATS WIN FUND $1,000
DOING RIGHT - RESULTS ACTION UNITY LEADERSHIP PAC $1,000
EMILY RANDALL FOR CONGRESS $1,000
FRIENDS OF JOSELINE PENA-MELNYK $500
INT'L UNION UNITED AUTO AEROSPACE & AGRI IMPLEMENT WORKERS OF AMERICA UAW $5,000
JANE FONDA CLIMATE PAC $5,000
JOHANNY CEPEDA-FREYTIZ FOR PA $250
JUSTICE LEAGUE PAC $3,500
LATINO VICTORY FUND $2,500
LEAGUE OF CONSERVATION VOTERS ACTION FUND $50
LIBERTY-LIBERTAD PAC $3,500
PAF $3,500
PATRIOT PAC $2,500
PETE AGUILAR FOR CONGRESS $2,000
PURPOSE PAC $2,500
RESILIENT MAJORITY PAC $1,000
RISING DEMS $3,500
ROBERT GARCIA FOR CONGRESS $1,000
SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION) $5,000
UNITED FOOD AND COMMERCIAL WORKERS INTERNATIONAL UNION ACTIVE BALLOT CLUB $5,000
Glittering Generalities: The phrase 'American Dream' is a vague, emotionally positive concept used as rhetorical flourish without any specific policy substance — for example: 'build their American Dream'
Glittering Generalities
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Loaded Language: The phrase 'radical progressive agenda' uses emotionally charged words designed to trigger a negative reaction rather than convey factual information — for example: 'radical progressive agenda'
Name Calling: Labeling Rutinel's positions as a 'radical progressive agenda' is a derogatory characterization used to discredit him rather than address specific policies — for example: 'radical progressive agenda'
Appeal to Prejudice: The framing pits Rutinel against 'Colorado families,' implying an in-group (families) versus an out-group (Rutinel and his agenda) to exploit local identity — for example: put his radical progressive agenda before Colorado families and won't stand up for Colorado.
Glittering Generalities: The vague notion of 'standing up for Colorado' is an emotionally positive but substanceless appeal with no specific policy meaning — for example: 'stand up for Colorado'
Loaded Language
Name Calling
Appeal to Prejudice
Glittering Generalities
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Glittering Generalities: The phrase 'commonsense leadership' uses vague, emotionally positive language that sounds appealing but carries no specific meaning — for example: commonsense leadership and create more opportunities.
Glittering Generalities
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Glittering Generalities: The sentence uses vague, emotionally positive language like 'leader', 'fighting', and 'real solutions' without specifying any concrete policies or actions — for example: 'real solutions for all Coloradans'
Glittering Generalities
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Glittering Generalities: The phrase 'commonsense leadership' is a vague, emotionally positive term used as rhetorical flourish without specifying any concrete policy or meaning — for example: 'commonsense leadership'
Name Calling: The label 'progressive agenda' is used as a derogatory political label to discredit Rutinel rather than address specific policies — for example: 'progressive agenda'
Appeal to Fear: The claim that Rutinel will 'drive up costs' is designed to create economic anxiety and fear about the consequences of his leadership without providing supporting evidence — for example: 'drive up costs'
Black-and-White Fallacy: The sentence frames the choice as binary: either 'commonsense leadership' or Rutinel's 'progressive agenda,' implying no middle ground or nuance exists — for example: 'Colorado deserves commonsense leadership, but Manny Rutinel will promote a progressive agenda'
Glittering Generalities
Name Calling
Appeal to Fear
Black-and-White Fallacy
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in CO; or it ran mostly in CO and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. The check runs once and its result is shown to everyone afterwards. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.
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