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37 ads analyzed · 10 use a rhetorical technique, most often glittering generalities and false urgency.
The words doing the persuading
Paid for by RYAN ELIJAH FOR CONGRESS“…such as Sheriff Chitwood, Sheriff Lemma, and Congressman Mike Haridopolous trust me to serve with integrity and fight for our conservative values in Washington. Make a plan to vote early for Ryan Elijah this week!”Glittering GeneralitiesSee this ad →
Bale Dalton (Democrat), Christopher Dennison (Libertarian) and Ryan Elijah (Republican) are the nominees for Florida's 7th congressional district in the November 3, 2026 general election. By their latest FEC reports, Bale Dalton's campaign had raised $2.3 million (through October 14, 2026), Christopher Dennison's campaign $10,000 (through June 30, 2026) and Ryan Elijah's campaign $818,000 (through October 14, 2026). Outside groups have reported $1.4 million for Bale Dalton and $390,000 against; $783,000 for Ryan Elijah and $1.7 million against. Semblen has analyzed 37 ads in this race; 10 used at least one rhetorical technique, most often glittering generalities and name calling.
Bale Dalton (DEM), Christopher Dennison (LIB), Ryan Elijah (REP).
5 others filed with the FEC; any ads they ran are below. 37 ads analyzed, 10 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-29.
Sat, Oct 24 to Sat, Oct 31 (Mandatory start date (10th day before). Counties may start as early as Oct 19 (15th day before).) (passed)Source: dos.fl.gov ↗Source: dos.fl.gov ↗
By mail
Anyone can vote by mail; request a ballot by Thu, Oct 22 (5 pm on the 12th day before the election. This is the deadline for a ballot to be mailed.); return it by Tue, Nov 3 (Received by 7 pm local time on Election Day; the postmark does not count) (passed)Source: dos.fl.gov ↗
Checked October 6, 2026. Rules can change; confirm with the official site before you go.
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Findings
As of 2026-10-29. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
37 · started running between 2026-07-16 and 2026-10-26
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
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Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 14% of ads.
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
Bale Dalton (DEM)
Raised
$2.3M through 2026-10-14individuals $2.0M · PACs $320K · party $4,779 · from the candidate's other committees $48K · cash on hand $202K
BDA PAC— $700K supporting DaltonLargest donors:
THE BENCH $1.0M (26%) (an organization: its own funders aren't reported to the FEC); BLUE DOG ACTION FUND $700K (17%) (an organization: its own funders aren't reported to the FEC); Samuel Walton $500K (12%), CEO, Walmart; Patricia Nierenberg $361K (9%), Self Employed, Investments; Jason Eastwick Carroll $250K (6%), HRT Financial, PartnerPROJECT 218— $632K supporting DaltonLargest donors:
DEMOCRACY MATTERS $5.9M (50%) (an organization: its own funders aren't reported to the FEC); Keith Behner $250K (2%), Retired; Amos Hostetter $250K (2%), Retired; James Millstein $250K (2%), Millstein & CO., Consultant; Samuel Walton $250K (2%), Restoration Works, ExecutiveNO GOING BACK PAC INC.— $191K opposing DaltonCIVIC RENEWAL FUND INC.— $126K opposing DaltonMAGA INC.— $73K opposing DaltonLargest donors:
FORIS DAX, INC. $35.0M (8%) (an organization: its own funders aren't reported to the FEC); Diane Hendricks $25.0M (6%), Hendricks Holding CO Inc., Chairman; Miriam O Adelson $25.0M (6%), LAS Vegas Sands Corporation, Director OF Community Development; GEMINI TRUST COMPANY $24.4M (6%) (an organization: its own funders aren't reported to the FEC); Jeff Yass $16.0M (4%), Susquehanna International GRP, Managing Directorand 6 more
Bundled through PACs
$4,500 through 1 PAC · FEC bulk data of 2026-11-01FAIR SHOT PAC— $4,500 from 2 gifts
52 PACs gave directly — alphabetical; the legal limit is $5,000 per election
314 ACTION FUND $5,000
AMERICAN ASSOCIATION FOR JUSTICE POLITICAL ACTION COMMITTEE (AAJ PAC) $2,500
AMERICAN MOSAIC PAC $1,000
AMERIPAC: THE FUND FOR A GREATER AMERICA $5,000
ATHENA PAC $1,000
BEEPAC (BUILDING ECONOMIC EMPOWERMENT PAC) $1,000
BLUE DOG POLITICAL ACTION COMMITTEE $5,000
BLUE MAJORITY PAC $1,000
BUILD AMERICA PAC $1,500
CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC) $10K
CALL TO SERVICE PAC - FEDERAL $1,000
CARPENTERS LEGISLATIVE IMPROVEMENT COMMITTEE UNITED BROTHERHOOD OF CARPENTERS AND JOINERS $5,000
CHRISSY HOULAHAN FOR CONGRESS $1,500
COMMITTEE FOR A DEMOCRATIC FUTURE $1,000
COMMITTEE TO ELECT JARED GOLDEN $4,000
CROSSPARTISAN PAC I $5,000
DEFEAT EXTREMISTS $1,000
DEMOCRACY MOBILIZATION PROJECT PAC (DMP) $500
DEMOCRATIC MAJORITY ACTION (DMA PAC) $5,000
DEMOCRATS WIN SEATS (DWS PAC) $1,000
DR KIM SCHRIER FOR CONGRESS $1,000
EQUALITY PAC $2,500
FAIR SHOT PAC $10K
FRONTLINE FIGHTERS PAC $6,000
HMP $5,000
HOULAPAC $1,000
IBEW LOCAL UNION 756 POLITICAL ACTION COMMITTEE (PAC) $1,000
INNOVATION FOR GOOD PAC $10K
INTERNATIONAL BROTHERHOOD OF ELECTRICAL WORKERS POLITICAL ACTION COMMITTEE $5,000
JEFFRIES FOR CONGRESS $4,000
JOBS, EDUCATION, & FAMILIES FIRST JEFF PAC $10K
KATHERINE CLARK FOR CONGRESS $4,000
LA BAMBA PAC $1,500
LEAGUE OF CONSERVATION VOTERS ACTION FUND $3,600
LIFTOFF PAC $2,500
LORI TRAHAN FOR CONGRESS COMMITTEE $1,000
NEW DEMOCRAT COALITION ACTION FUND $5,000
NOT SO OLD FASHIONED PAC $1,000
PATRIOT PAC $5,000
PEOPLE IN RURAL AREAS TRANSFORM ELECTIONS (PIRATE) PAC $2,000
$818K through 2026-10-14individuals $520K · PACs $126K · candidate's own money, incl. loans $134K · from the candidate's other committees $38K · cash on hand $173K
HMP— $1.5M opposing ElijahLargest donors:
HOUSE MAJORITY FORWARD $93.7M (39%) (an organization: its own funders aren't reported to the FEC); Reid G Hoffman $8.5M (4%), Greylock Partners, Partner; ECONOMIC OPPORTUNITY FUND $5.0M (2%) (an organization: its own funders aren't reported to the FEC); Fred Eychaner $5.0M (2%), Retired; UNITED ASSOCIATION POLITICAL ISSUES FUND $4.8M (2%) (an organization: its own funders aren't reported to the FEC)CIVIC RENEWAL FUND INC.— $579K supporting ElijahNO GOING BACK PAC INC.— $180K supporting ElijahVOTEVETS— $110K opposing Elijah
· 1 ad on this pageLargest donors:
GOVERNMENT THAT WORKS PAC $6.9M (20%); GLOBAL IMPACT SOCIAL WELFARE FUND $3.0M (9%) (an organization: its own funders aren't reported to the FEC); BETTER WORLD CIVIC TRUST $1.6M (5%) (an organization: its own funders aren't reported to the FEC); DEMOCRACY MATTERS $1.4M (4%) (an organization: its own funders aren't reported to the FEC); Joshua Bekenstein $1.2M (3%), Bain Capital, InvestorSTAND FOR FREEDOM PAC— $24K supporting Elijahand 1 more
Paid for by CONGRESSIONAL LEADERSHIP FUNDfrom 2026-10-212 variantsspend $3,300–3,898120,000–149,998 impressions
Bale Dalton supports gender transition treatments for minors. He says he’ll vote against lowering Florida property taxes.
Central Florida deserves a fighter who shares our values.
Ryan Elijah will lower taxes and cut regulations. Ryan Elijah will always support parents and protect our children.
Paid for by National Right to Work Committeefrom 2026-10-19spend $0–99100–999 impressions
Before Bale Dalton asks for your support, there’s a question that deserves an answer: should any American have to pay a union boss just to keep a job?
The PRO Act would override state Right to Work protections and allow union contracts to require covered workers to pay union fees as a condition of employment -- even when those workers do not want to support the union.
For a worker trying to provide for a family, that means money handed over because refusing could put a job at risk. Union officials should have to earn that support, not collect it under the threat of unemployment.
The National Right to Work Act would take the opposite approach: end federally authorized compulsory union payments and protect workers’ freedom to decide for themselves whether a union deserves their money.
The person earning the paycheck should make that decision. Neither a union boss nor a politician should make it for them.
Where does Bale Dalton stand on these two bills?
Anyone seeking to represent you in D.C. should give a clear answer about whether they support voluntary unionism or compulsory union payments.
Learn where Bale Dalton stands on the PRO Act and the National Right to Work Act -- and what those positions mean for workers’ freedom.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
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Paid for by Dalton for Floridafrom 2026-10-16spend $0–99100–999 impressions
The only letters next to my name that matter on the ballot are ‘FL.’ I am running for central Floridians, not one person or political party. I am grateful for Senator Martinez’s endorsement and hope to follow his legacy of leadership defined by putting our community first and reaching across the aisle to better serve FL-07.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Name Calling: Implies the opponent is just another part of a corrupt Washington establishment, a label used to discredit rather than argue. Flagged: “He'll fit right in.”.
Paid for by RYAN ELIJAH FOR CONGRESSfrom 2026-10-06spend $100–19910,000–14,999 impressions
My Mother receives over 60 scam calls a day. The cost of living is high enough already - we shouldn't have to worry about protecting our loved ones from constant fraud attacks at the same time.
I'm running for Congress to fix it.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by RYAN ELIJAH FOR CONGRESSfrom 2026-10-06spend $300–39930,000–34,999 impressions
I'm proud to have the endorsement of local law enforcement, including Sheriff Mike Chitwood and Sheriff Dennis Lemma.
In Congress, I'll fight to equip our sheriffs with the tools they need to keep Central Florida families safe.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by The Fair Cost Projectfrom 2026-09-30spend $0–99100–999 impressions
A healthier America needs a food system that supports healthier choices. But federal sugar policy helps the sugar industry make more while families pay more. Ask Republican Ryan Elijah today if they support reforming the sugar program in FL-07.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by The Fair Cost Projectfrom 2026-09-30spend $0–99100–999 impressions
Sugar producers get up to $2.7 billion in added benefits while families pay billions extra at checkout. That’s corporate welfare hidden in your grocery bill, and families are paying for it right now. Ask Republican Ryan Elijah today if they support reform that lowers costs in FL-07.
Card Stacking: Presents a one-sided cost comparison between producer benefits and consumer costs without context or sourcing. Flagged: “up to $2.7 billion in added benefits while families pay billions extra at checkout”.
Loaded Language: Emotionally charged label 'corporate welfare hidden' frames the subsidy as illicit freeloading.
False Urgency: Implies the harm is happening immediately to pressure action. Flagged: “families are paying for it right now”.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in FL; or it ran mostly in FL and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.