Proposition 39: Prohibits Citizens from Voting Unless They Present Government-Issued Identification. Initiative Constitutional Amendment.

California · initiative constitutional amendment · on the November 3, 2026 ballot. The ballot wording and the arguments for and against from the state’s official voter guide, in the state’s own words, each read the same way for rhetorical techniques. We don’t recommend a vote.

On the ballot

no rhetorical technique found

PROHIBITS CITIZENS FROM VOTING UNLESS THEY PRESENT GOVERNMENT-ISSUED IDENTIFICATION. INITIATIVE CONSTITUTIONAL AMENDMENT. Invalidates mail ballots that do not have last four digits of designated government-issued identification number written on envelope. Prohibits in-person voting without presenting government-issued identification.

Fiscal Impact: Costs of between tens of millions of dollars and low hundreds of millions of dollars each year to implement new voting requirements. Supporters: The Transparency Foundation; Latino American Political Assn; Howard Jarvis Taxpayers Assn; CA Women’s Leadership Assn Opponents: ACLU California Action; Common Cause; League of Women Voters of California

From elections.cdn.sos.ca.gov. Checked 2026-10-20. Confirm with your official ballot (sample-ballot lookup).

Argument for

By Margit Whitlock, Democratic Coalition Chair, Californians for Voter ID; Tafa Jefferson, Republican Coalition Chair, Californians for Voter ID; Joe Green, Independent Coalition Chair, Californians for Voter ID

Bandwagon AppealExaggeration/HyperboleGlittering Generalities

VOTER ID: A BIPARTISAN WAY TO INCREASE TRUST IN OUR ELECTIONS

Democratic, Independent, and Republican voters all agree on one thing: Voter ID is a common-sense reform to increase trust and participation in our elections. That’s why almost half the signatures to put Prop. 39 on the ballot came from Democratic and Independent voters and polls show widespread super-majority support across all political parties for Voter ID.

Bandwagon Appeal · “Democratic, Independent, and Republican voters all agree on one thing”, “polls show widespread super-majority support across all political parties for Voter ID” — Claims all voters across parties agree, implying the view must be correct because of universal support.

Exaggeration/Hyperbole · “all agree on one thing” — Asserts unanimous agreement among all voters of every party, an overstatement beyond evidence.

Glittering Generalities · “common-sense reform to increase trust and participation in our elections” — Uses vague positive framing like 'common-sense reform' and 'trust and participation' without substance.

PROP. 39 KEEPS VOTING ACCESSIBLE AND GUARANTEES A FREE VOTER ID

Prop. 39 keeps mail ballots, extended polling hours and all other conveniences in place for voting accessibility.

Voters can use a variety of easily-obtained government IDs to vote—and this measure even guarantees every voter a FREE Voter ID if they want one.

California currently uses a slow process to check signatures on mail ballots that not only delays election results but also puts your vote at risk of not being counted if your signature is flagged as not matching. Many voters say they cannot always remember how they signed their name years ago when they first registered to vote. In the last election, more than 100,000 ballots were rejected due to signature mismatches—and more than 200,000 voters endured hassles just to get their vote to count.

VOTER ID INCREASES PARTICIPATION

Voter ID does not suppress voting—in fact it increases voter participation. Every state with Voter ID laws and free identification for eligible voters that cannot afford or access identification, has seen an increase in voting. Suppression and lower turnout happen when voters do not have trust and confidence in the integrity of the process. Voter ID gives all voters a reason to trust that their vote will matter.

PROP. 39 INCLUDES AUDITS AND CITIZENSHIP VERIFICATION

Prop. 39 holds election officials accountable for keeping California’s voter lists accurate and updated. Election officials will also be required to check voter rolls to ensure only citizens are registered. Prop. 39 requires an independent audit be conducted every two years to give the public the confidence they deserve in the way our elections are conducted.

YES ON PROP. 39: FOR A NON-PARTISAN SOLUTION TO VOTER ID

Politicians and partisan organizations who oppose Prop. 39 are desperately trying to inject toxic partisanship into this debate. That’s because they benefit from unfounded election conspiracy theories and rapidly declining trust in our elections.

In contrast, supporters of Prop. 39 include solid majorities of Democratic, Republican and Independent voters and a diverse coalition including Latino American Political Association, California Women’s Leadership Association, Howard Jarvis Taxpayers Association, the Transparency Foundation, and trusted voting rights organizations. Vote YES on Prop. 39 to create a national model for implementing Voter ID in a bipartisan way.

From voterguide.sos.ca.gov, the official voter guide.

Argument against

By David Trujillo, Executive Director, ACLU California Action; Darius Kemp, California State Director, Common Cause; Lorrel Plimier, Co-President, League of Women Voters of California

Loaded LanguageName CallingAppeal to FearGlittering GeneralitiesExaggeration/HyperboleBandwagon AppealBlack-and-White Fallacy

VOTE NO. Donald Trump lies about elections and uses those lies to grab power.

Loaded Language · “lies about elections”, “grab power” — Charged wording such as 'lies' and 'grab power' frames the subject as dishonest and power-hungry rather than presenting specific facts.

Name Calling · “Donald Trump lies about elections and uses those lies to grab power” — Labels Donald Trump as a liar and power-grabber to discredit him instead of addressing specific arguments.

STOP TRUMP’S POWER GRAB. Trump wants revenge on California—he has delayed LA wildfire relief, undone laws to keep our air and water clean, and constantly attacked our immigrant friends and neighbors. Now he wants to undo our freedoms and democracy with Prop. 39. Trump’s cronies want to rig California elections so they can seize and keep control of Congress and the White House. Trump will do whatever it takes to tear apart our right to vote, dodge accountability, and hold onto authoritarian power.

Loaded Language · “POWER GRAB”, “wants revenge on California”, “rig California elections”, “seize and keep control”, “tear apart”, “dodge accountability”, “authoritarian power” — 'Power grab' is an emotionally charged phrase meant to provoke alarm rather than describe a specific action.

Appeal to Fear · “he wants to undo our freedoms and democracy”, “tear apart our right to vote”, “hold onto authoritarian power” — It warns that Trump wants to take away freedoms and democracy, a vivid threat that pushes readers toward a vote.

Glittering Generalities · “our freedoms and democracy” — 'Freedoms and democracy' are vague, positive values invoked without specific content.

Name Calling · “Trump’s cronies” — 'Cronies' is a derogatory label used to discredit Trump's allies.

Exaggeration/Hyperbole · “Trump will do whatever it takes” — 'Whatever it takes' overstates Trump's intent to an absolute degree.

CALIFORNIANS WON’T FALL FOR IT. We have a chance to fight back and stop Trump by voting NO on Prop. 39. Don’t let California become the next state where politicians pick which voters count.

Bandwagon Appeal · “CALIFORNIANS WON'T FALL FOR IT.” — Asserts a collective stance for all Californians to pressure conformity.

Black-and-White Fallacy · “fight back and stop Trump by voting NO on Prop.” — Frames the choice as only voting NO to stop Trump, ignoring other positions.

Appeal to Fear · “Don't let California become the next state where politicians pick which voters count.” — Warns of a dire outcome where voters are disenfranchised to push a no vote.

WASTES HUNDREDS OF MILLIONS OF DOLLARS.

Trump and his accomplices want California to spend hundreds of millions of dollars to chase their election lies and conspiracy theories. Californians are struggling, and Trump wants YOU to pay for his conspiracies.

Loaded Language · “accomplices”, “election lies and conspiracy theories”, “Californians are struggling”, “pay for his conspiracies” — Emotionally charged terms like 'accomplices', 'election lies' and 'conspiracy theories' frame opponents as criminals and liars.

Name Calling · “Trump and his accomplices” — Labels Trump and his allies as 'accomplices' and peddlers of lies and conspiracy theories to discredit them.

PUTS YOUR IDENTITY AT RISK. Prop. 39 will make every vote by mail voter include their personal details on their return envelope—making voters easy targets for identity theft. Voters would have to choose between voting and protecting their privacy.

Appeal to Fear · “PUTS YOUR IDENTITY AT RISK”, “making voters easy targets for identity theft”, “protecting their privacy” — Headline-style warning that creates anxiety about personal security.

Exaggeration/Hyperbole · “make every vote by mail voter include their personal details”, “easy targets” — Overstates the risk by claiming every voter becomes an easy target.

Black-and-White Fallacy · “Voters would have to choose between voting and protecting their privacy” — Presents only two options, voting or privacy, ignoring alternatives.

BLOCKS CITIZENS FROM VOTING. Prop. 39 adds new hurdles—voters would have to include a personal ID number on their ballot envelope that has to exactly match state records. Get one digit wrong, and a valid ballot could get thrown out. If you don’t take extra steps to tell officials which ID you want to use for voting—you may not get a mail ballot at all. And if the address on your ID is not up to date or your name is misspelled—your vote might be rejected.

PUSHES OUT VOTERS. “Free” state IDs aren’t free: voters still pay for transportation, time off work, and costs like childcare or getting required documents. Seniors, students, low-income workers, voters of color, and the millions of women who changed their names at marriage are hit hardest. These unfair barriers help politicians choose their voters instead of the other way around.

TRUMP LIES TO GRAB POWER. DON’T LET THOSE LIES TAKE AWAY YOUR VOTE.

Name Calling · “TRUMP LIES TO GRAB POWER” — Labels Trump as a liar who grabs power, discrediting him rather than addressing arguments.

Loaded Language · “LIES TO GRAB POWER” — Emotionally charged phrasing like 'grab power' frames the subject negatively without factual detail.

Appeal to Fear · “DON’T LET THOSE LIES TAKE AWAY YOUR VOTE” — Suggests a threat of losing one's vote to prompt action.

PROTECT YOUR VOICE. PROTECT YOUR VOTE. VOTE NO.

Learn more at CAforVotingRights.org

From voterguide.sos.ca.gov, the official voter guide.

Who’s behind it

Party positions: California Democratic Party: No · California Republican Party: Yes · Green Party of California: No · Libertarian Party of California: No · Peace and Freedom Party: No

Committees registered to support or oppose Proposition 39, and what they reported to Cal-Access (California Secretary of State). Checked 2026-10-20.

Before comparing the sides: each committee’s figures come from its own latest report, so they can cover different dates. Some committees work on more than one measure or other campaigns, and their totals include all of it. A side with no registered committee can still have supporters. How much a side raised says nothing about whether the measure is a good idea.

Supporting

Californians for Voter ID, Yes on 39

Ballot measure committee

Raised $24,545,730 · spent $11,668,016 · as reported through Sep 19, 2026

Largest contributors as filed:

  • Richard Uihlein · $17,000,000 · individual
    own contributions since Jan 1, 2020, federal (FEC): $0 to Democratic and $3,857,696 to Republican candidates and party committees, $6,600 to others
  • Reform California with Carl De Maio - Ballot Measure Committee · $3,103,480
    Ballot measure committee, sponsored by Carl DeMaio (Cal-Access classes the committee as controlled; Form 410 lists him as Chair)
  • S.R. Bray LLC DBA PowerPlus! - Steve Bray · $1,250,000 (including $1,250,000 in loans)
    Company
  • Steven Bray · $1,050,000 (including $1,000,000 in loans) · individual
    own contributions since Jan 1, 2020, federal (FEC): $0 to Democratic and $277,900 to Republican candidates and party committees, $10,300 to others
  • SR Bray LLC · $1,000,000 (including $1,000,000 in loans)
    Company

Since then, $8,204,316 more reported in contributions of $1,000 or more, through Oct 18, 2026.

Opposing

No on 39 - Block Election Rigging sponsored by nurses, teachers, and nonprofit labor and community health clinic organizations

Ballot measure committee, sponsored by Planned Parenthood Affiliates of California; SEIU California State Council

Raised $11,642,054 · spent $9,491,414 · as reported through Sep 19, 2026

Largest contributors as filed:

  • The Tribal Council of the Federated Indians of Graton Rancheria · $2,000,000
    Tribal government · California state contributions since Jan 1, 2025: $575,908 to Democratic and $0 to Republican candidates and party committees (Cal-Access)
  • SEIU California State Council for Working People · $1,017,500
    Political action committee, sponsored by SEIU California State Council · California state contributions since Jan 1, 2025: $375,000 to Democratic and $0 to Republican candidates and party committees (Cal-Access)
  • California Democratic Party · $1,001,551
    Political party · federal PAC contributions, 2025–26: $277,833 to Democratic and $0 to Republican candidates and party committees (FEC)
  • Dignity CA Service Employees International Union SEIU Local 2015 · $1,000,000
    Political action committee, sponsored by SEIU Local 2015; Service Employees International Union · California state contributions since Jan 1, 2025: $1,152,390 to Democratic and $0 to Republican candidates and party committees; $253,880 to candidates for nonpartisan offices (Cal-Access)
  • Reed Hastings · $1,000,000 · individual
    own contributions since Jan 1, 2020, federal (FEC): $2,202,200 to Democratic and $0 to Republican candidates and party committees; California state (Cal-Access): $1,171,600 to Democratic and $194,950 to Republican candidates and party committees; $24,550 to candidates for nonpartisan offices

Since then, $8,144,637 more reported in contributions of $1,000 or more, through Oct 19, 2026.

No on Prop 39 - Californians for Voting Rights, sponsored by California Donor Table & ACLU of Northern California

Ballot measure committee, sponsored by California Donor Table; ACLU of Northern California Issues Committee

Raised $3,925,220 · spent $799,390 · as reported through Sep 19, 2026

Largest contributors as filed:

  • M. Quinn Delaney · $1,500,000 · individual
    own contributions since Jan 1, 2020, federal (FEC): $4,257,790 to Democratic and $0 to Republican candidates and party committees, $9,100 to others; California state (Cal-Access): $1,525,700 to Democratic and $0 to Republican candidates and party committees; $43,450 to candidates for nonpartisan offices
  • Patty Quillin · $1,500,000 · individual
    own contributions since Jan 1, 2020, federal (FEC): $2,373,608 to Democratic and $0 to Republican candidates and party committees; California state (Cal-Access): $2,502,200 to Democratic and $9,400 to Republican candidates and party committees; $15,700 to candidates for nonpartisan offices
  • ACLU of Northern California Issues Committee · $383,609
    Political action committee, sponsored by American Civil Liberties Union of Northern California
  • California Donor Table Issues Committee · $132,951
    Political action committee, sponsored by California Donor Table
  • ACLU of Northern California Election Issues Committee · $100,000
    Political action committee, sponsored by American Civil Liberties Union of Northern California

Since then, $868,603 more reported in contributions of $1,000 or more, through Oct 16, 2026.

United Against Prop. 39 -- Stop the Rig sponsored by nonprofit labor and civil rights organizations

Ballot measure committee, sponsored by ACLU California Action; California Teachers Association; SEIU California State Council

Raised $2,001,189 · spent $31,534 · as reported through Sep 19, 2026

Largest contributors as filed:

  • No on 39 - Block Election Rigging sponsored by nurses, teachers, and nonprofit labor and community health clinic organization · $2,000,000
    Ballot measure committee, sponsored by Planned Parenthood Affiliates of California; SEIU California State Council
  • California Nurses Association / National Nurses Organizing Committee (CNA / NNOC PAC) · $1,189
    Political action committee, sponsored by California Nurses Association

Since then, $8,569,472 more reported in contributions of $1,000 or more, through Oct 15, 2026.

Communities for an Affordable California Yes 3, No on 39, and 43 Sponsored by Million Voters Project Action Fund

Ballot measure committee, sponsored by Million Voters Project Action Fund

Raised $200,000 · spent $0 · as reported through Sep 19, 2026

Largest contributors as filed:

  • California Community Foundation · $200,000
    501(c)(3) nonprofit

Since then, $2,138,429 more reported in contributions of $1,000 or more, through Oct 13, 2026.

This committee is registered for more than one measure; these are its whole totals, which its filings don’t divide by measure.

Working Families for a Better Central Coast - Yes on Prop 3, No on Prop 39, Sponsored by Unidos 805 Action Fund

Ballot measure committee, sponsored by Unidos 805 Action Fund (as stated in the registered committee name)

Registered; no financial report filed yet.

Reported $291,759 in contributions of $1,000 or more from Sep 22, 2026 to Sep 22, 2026.

No on Prop 39 - VoteRiders Committee

Ballot measure committee

“VoteRiders educates voters nationally with trusted, reliable information through strategic partnerships, on-the-ground organizing and outreach, national media, and digital resources and campaigns.” — its website

Registered; no financial report filed yet.

Working People in Support of Prop 3 and in Opposition to Prop 39, 43, and 45, Sponsored by Los Angeles County Federation of Labor AFL-CIO

Ballot measure committee, sponsored by Los Angeles County Federation of Labor, AFL-CIO (as stated in the registered committee name)

Registered; no financial report filed yet.

Reported $100,000 in contributions of $1,000 or more from Oct 15, 2026 to Oct 15, 2026.

Citizens for a Just California - No on 39, Sponsored by Higher Wages Lower Rent Alliance

Ballot measure committee, sponsored by Higher Wages Lower Rent Alliance

Registered; no financial report filed yet.

Reported $50,000 in contributions of $1,000 or more from Oct 16, 2026 to Oct 16, 2026.

BLACK CALIFORNIANS FOR THRIVING COMMUNITIES-YES ON PROP 3, NO ON PROPS 39 & 43, SPONSORED BY CALIFORNIA BLACK POWER NETWORK ACTION FUND

Ballot measure committee, sponsored by California Black Power Network Action Fund

Registered; no financial report filed yet.

Reported $220,000 in contributions of $1,000 or more from Oct 8, 2026 to Oct 9, 2026.

Californians for Yes on 3 and No on 39, Sponsored by California Immigrants in Action

Ballot measure committee, sponsored by California Immigrants in Action

Registered; no financial report filed yet.

Reported $20,000 in contributions of $1,000 or more from Oct 15, 2026 to Oct 15, 2026.

A rhetorical technique is about wording, not about whether a measure is a good idea or an argument is true. Ballot wording is written under each state’s own rules, and official arguments by the people the state names. All California measures →

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