New York House District 18 2026: the ads, and who's paying for them

Pat Ryan won · 62.9% to 37.1%, with an estimated 89% of the vote counted · Called by AP on Nov 3

7 ads analyzed · 2 use a rhetorical technique, most often appeal to fear and glittering generalities.

The words doing the persuading

Paid for by PAT RYAN FOR CONGRESS “…immediately.” —Congressman Pat Ryan to Defense Secretary Pete Hegseth. Pete Hegseth puts our veterans and servicemembers in danger, and Pat Ryan has been leading calls for him to resign. Hear Pat’s latest takedown of…” Appeal to Fear See this ad →

See all 7 ads →

Jacqueline Auringer (Republican) and Pat Ryan (Democrat) are the nominees for New York's 18th congressional district in the November 3, 2026 general election. Pat Ryan is the incumbent. By their latest FEC reports, Jacqueline Auringer's campaign had raised $159,000 (through October 14, 2026) and Pat Ryan's campaign $5.4 million (through October 14, 2026). Outside groups have reported $906 for Pat Ryan and $0 against. Semblen has analyzed 7 ads in this race; 2 used at least one rhetorical technique, most often appeal to fear and glittering generalities.

Jacqueline Auringer (REP), Pat Ryan (DEM, incumbent). 7 ads analyzed, 2 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-30.

How to vote in New York

From New York's official election office. Each line links to the official page it came from.

Registration Register by Sat, Oct 24 (Application must be received by the board of elections (mail or in person).) (passed)Source: elections.ny.gov ↗
Early voting in person Sat, Oct 24 to Sun, Nov 1 (Hours vary by county.) (passed)Source: elections.ny.gov ↗
By mail Anyone can vote by mail; request a ballot by Sat, Oct 24 (Received by county board, 10 days before; in-person application until Nov 2.); return it by Tue, Nov 3 (Postmarked by Nov 3 and received by Nov 10; or delivered to county board by 9 p.m. Nov 3.) (passed)Source: elections.ny.gov ↗
Election Day Tue, Nov 3. Polls: 6 a.m. - 9 p.m. (passed)Source: elections.ny.gov ↗

Checked October 8, 2026. Rules can change; confirm with the official site before you go.

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Findings

As of 2026-10-30. Counts are of distinct ads; the same text run many times is one ad.

Ads analyzed
7 · started running between 2026-08-17 and 2026-10-26
With at least one technique
2 of 7
Most common techniques
Appeal to Fear · 1 adGlittering Generalities · 1 ad
Reported Meta spend
$4,700–7,084 on all ads, $3,300–4,694 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“puts our veterans and servicemembers in danger” — Appeal to Fear, paid for by PAT RYAN FOR CONGRESS · the flagged ad with the highest reported spend that shows the most common technique

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A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.

Who is running these ads

By sponsor (4)
Paid for byAdsWith at least one techniqueMost common
PAT RYAN FOR CONGRESS42 of 4Appeal to Fear (1), Glittering Generalities (1)
American Democracy Project10 of 1
Jackie Auringer for Congress10 of 1
Sam Bergsohn for Goshen Town Supervisor10 of 1

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Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Jacqueline Auringer (REP)

Raised
$159K through 2026-10-14 individuals $142K · PACs $16K · cash on hand $22K
Outside spending
none reported
Bundled through PACs
none reported · FEC bulk data of 2026-11-01
7 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • BRIAN JACK FOR CONGRESS $2,000
  • CIRCLE THE WAGONS PAC $1,000
  • FRIENDS OF JILL WILKINS $200
  • MAGGIE'S LIST $1,000
  • NICOLE FOR NEW YORK $2,000
  • RONK FOR SUPERVISOR $100
  • TENACIOUS PAC $2,500

All filings at the FEC ↗

Pat Ryan (DEM, incumbent)

Raised
$5.4M through 2026-10-14 individuals $4.0M · PACs $639K · from the candidate's other committees $578K · cash on hand $2.5M
Outside spending
$906 supporting Ryan · latest reported 2025-04-15
Largest outside spenders
NEW YORK STATE COMMITTEE OF THE WORKING FAMILIES PARTY — $875 supporting Ryan PLANNED PARENTHOOD VOTES — $31 supporting Ryan Largest donors: Deborah Simon $3.0M (39%), Retired, Retired; Mary Quinn Delaney $1.5M (19%), Retired; Denise Sobel $1.2M (16%), Retired; PLANNED PARENTHOOD ACTION FUND, INC. $500K (6%) (an organization: its own funders aren't reported to the FEC); Eileen Laspa $400K (5%), Retired
Bundled through PACs
$135K through 3 PACs · FEC bulk data of 2026-11-01 AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION COMMITTEE — $127K from 115 gifts Lobbyist/registrant PAC SPIKE PAC — $4,500 from 2 gifts SERVE AMERICA PAC — $3,500 from 1 gift
127 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • 10000 LAKES PAC $5,000
  • ACADEMY OF RAIL LABOR ATTORNEYS POLITICAL ACTION COMMITTEE $5,000
  • AIR LINE PILOTS ASSOCIATION PAC $10K
  • AIRCRAFT OWNERS AND PILOTS ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
  • AIRLINES FOR AMERICA POLITICAL ACTION COMMITTEE $500
  • ALLIED PILOTS ASSOCIATION POLITICAL ACTION COMMITTEE $7,500
  • AMALGAMATED TRANSIT UNION - COPE $5,000
  • AMERICA'S CREDIT UNIONS PAC OF CREDIT UNION NATIONAL ASSOCIATION, INC. $5,000
  • AMERICAN ACADEMY OF DERMATOLOGY ASSOCIATION POLITICAL ACTION COMMITTEE (SKINPAC) $5,000
  • AMERICAN ASSOCIATION FOR JUSTICE POLITICAL ACTION COMMITTEE (AAJ PAC) $10K
  • AMERICAN ASSOCIATION OF NURSE ANESTHETISTS SEPARATE SEGREGATED FUND (CRNA-PAC) $2,000
  • AMERICAN BANKERS ASSOCIATION PAC (BANKPAC) $7,500
  • AMERICAN BUS ASSOCIATION POLITICAL ACTION COMMITTEE - BUSPAC $1,000
  • AMERICAN COLLEGE OF OB-GYNS PAC (OB-GYN PAC) $3,500
  • AMERICAN COUNCIL OF ENGINEERING COMPANIES (ACEC/PAC) $5,000
  • AMERICAN CRYSTAL SUGAR COMPANY POLITICAL ACTION COMMITTEE $5,000
  • AMERICAN FEDERATION OF GOVT. EMPL. POLITICAL ACTION COMMITTEE $2,500
  • AMERICAN FEDERATION OF STATE COUNTY & MUNICIPAL EMPLOYEES P E O P L E $10K
  • AMERICAN FEDERATION OF TEACHERS, AFL-CIO COMMITTEE ON POLITICAL EDUCATION $10K
  • AMERICAN HOSPITAL ASSOCIATION PAC $7,000
  • AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION COMMITTEE $10K
  • AMERICAN MARITIME OFFICERS VOLUNTARY POLITICAL ACTION FUND $4,000
  • AMERICAN MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE $2,000
  • AMERICAN PHYSICAL THERAPY ASSOCIATION PHYSICAL THERAPY POLITICAL ACTION COMMITTEE (PT-PAC) $1,500
  • AMERICAN POSTAL WORKERS UNION COMMITTEE ON POLITICAL ACTION $5,000
  • AMERICANS FOR RESPONSIBLE INNOVATION LTD. POLITICAL ACTION COMMITTEE (ARI PAC) $2,500
  • ASSOCIATION FOR UNMANNED VEHICLE SYSTEMS INTERNATIONAL POLITICAL ACTION COMMITTEE (AUVSI PAC) $1,000
  • ASSOCIATION OF PROFESSIONAL FLIGHT ATTENDANTS (APFA PAC) POLITICAL ACTION COMMITTEE $1,000
  • BELLPAC $5,000
  • BLUE DISTRICT PROJECT $10K
  • BLUE MOMENTUM PAC $1,000
  • BRIDGE THE GAP PAC $3,000
  • BROTHERHOOD OF RAILROAD SIGNALMEN POLITICAL ACTION COMMITTEE $2,500
  • BUILD OUR MOVEMENT PAC $5,000
  • CALL TO SERVE $6,000
  • CARPENTERS LEGISLATIVE IMPROVEMENT COMMITTEE UNITED BROTHERHOOD OF CARPENTERS AND JOINERS $5,000
  • COMMITTEE FOR A DEMOCRATIC FUTURE $1,000
  • COMMUNICATIONS WORKERS OF AMERICA - COPE POLITICAL CONTRIBUTIONS COMMITTEE $7,500
  • COWEN FOR CONGRESS $2,000
  • CROSSPARTISAN PAC I $3,500
  • CTIA PAC $1,000
  • D.R.I.V.E. - DEMOCRAT, REPUBLICAN, INDEPENDENT VOTER EDUCATION (THE PAC OF THE INTERNATIONAL BROTHERHOOD OF TEAMSTERS) $5,000
  • DEFEND THE VOTE $5,000
  • DISTRICT NO. 1-PCD, MARINE ENGINEERS' BENEFICIAL ASSOC. - POLITICAL ACTION FUND (MEBA-PAF) $5,000
  • EHASZ FOR CONGRESS $2,547
  • END CITIZENS UNITED $5,000
  • ENGINEERS POLITICAL EDUCATION COMMITTEE/INTERNATIONAL UNION OF OPERATING ENGINEERS $5,000
  • FAA MANAGERS ASSOCIATION INC. PAC $4,000
  • FAIR SHOT PAC $5,000
  • FUTURE FORUM PAC $500
  • GREEN ON TOP PAC $1,000
  • HARDWOOD FEDERATION PAC, INC $5,000
  • INT'L ASSOCIATION OF BRIDGE, STRUCTURAL, ORNAMENTAL AND REINFORCING IRON WORKERS (IPAL) $5,000
  • INTERNATIONAL ASSOCIATION OF FIREFIGHTERS INTERESTED IN REGISTRATION AND EDUCATION PAC $2,000
  • INTERNATIONAL ASSOCIATION OF HEAT AND FROST INSULATORS AND ALLIED WORKERS POLITICAL ACTION COMMITTEE $4,500
  • INTERNATIONAL ASSOCIATION OF SHEET METAL, AIR, RAIL AND TRANSPORTATION WORKERS POLITICAL ACTION LEAGUE $5,000
  • INTERNATIONAL BROTHERHOOD OF BOILERMAKERS CAMPAIGN ASSISTANCE FUND $3,500
  • INTERNATIONAL BROTHERHOOD OF ELECTRICAL WORKERS POLITICAL ACTION COMMITTEE $7,500
  • INTERNATIONAL FEDERATION OF PROFESSIONAL AND TECHNICAL ENGINEERS LEGISLATIVE EDUCATION ACTION PROGRAM-POLITICAL ACTION COMMITTEE $1,000
  • INTERNATIONAL UNION OF BRICKLAYERS AND ALLIED CRAFTSMAN POLITICAL ACTION COMMITTEE $10K
  • INTERNATIONAL UNION OF OPERATING ENGINEERS LO 825 POLITICAL ACTION AND EDUCATION COMMITTEE $5,000
  • INTERNATIONAL UNION OF PAINTERS AND ALLIED TRADES POLITICAL ACTION TOGETHER POLITICAL COMMITTEE $5,000
  • JEFFRIES FOR CONGRESS $4,000
  • JOBS, EDUCATION, & FAMILIES FIRST JEFF PAC $10K
  • JOINT ACTION COMMITTEE FOR POLITICAL AFFAIRS $2,500
  • LABORERS' INTERNATIONAL UNION OF NORTH AMERICA (LIUNA) PAC $3,500
  • LEAGUE OF CONSERVATION VOTERS ACTION FUND $2,000
  • LOCAL UNION NO. 373 U.A. POLITICAL ACTION FUND $1,000
  • MACHINISTS NON PARTISAN POLITICAL LEAGUE OF THE INTERNATIONAL ASSOCIATION OF MACHINISTS & AEROSPACE WORKERS $5,000
  • MANHATTAN YOUNG DEMOCRATS $500
  • MASTERS, MATES AND PILOTS POLITICAL CONTRIBUTION FUND $2,500
  • NATIONAL ACTIVE AND RETIRED FEDERAL EMPLOYEES ASSOCIATION POLITICAL ACTION COM (NARFE-PAC) $2,500
  • NATIONAL AIR TRAFFIC CONTROLLERS ASSOCIATION PAC $5,000
  • NATIONAL APARTMENT ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
  • NATIONAL ASSOCIATION OF BROADCASTERS POLITICAL ACTION COMMITTEE (NABPAC) $2,000
  • NATIONAL ASSOCIATION OF LETTER CARRIERS OF U.S.A. POLITICAL FUND (LETTER CARRIER POLITICAL FUND) $5,000
  • NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE $3,000
  • NATIONAL BEER WHOLESALERS ASSOCIATION POLITICAL ACTION COMMITTEE $3,500
  • NATIONAL COMMUNITY PHARMACISTS ASSOCIATION - PAC $2,500
  • NATIONAL COTTON COUNCIL OF AMERICA COMMITTEE FOR THE ADVANCEMENT OF COTTON $2,500
  • NATIONAL ELECTRICAL CONTRACTORS ASSOCIATION POLITICAL ACTION COMMITTEE $2,500
  • NATIONAL ELEVATOR CONSTRUCTORS PAC/ INTN'L UNION OF ELEVATOR CONSTRUCTORS (NEC PAC) $7,500
  • NATIONAL EMERGENCY MEDICINE POLITICAL ACTION COMMITTEE / AMERICAN COLLEGE OF EMERGENCY PHYSICIANS $1,500
  • NATIONAL LIMOUSINE ASSOCIATION POLITICAL ACTION COMMITTEE (NLA PAC) $1,000
  • NATIONAL MARINE MANUFACTURERS ASSOCIATION AND MARINE RETAILERS ASSOCIATION BOAT PAC $3,500
  • NATIONAL MULTIFAMILY HOUSING COUNCIL POLITICAL ACTION COMMITTEE $2,500
  • NATIONAL POSTAL MAIL HANDLERS UNION - DIVISION OF LABORERS' INT'L UNION OF NORTH AMERICA $2,000
  • NATIONAL RESTAURANT ASSOCIATION PAC (RESTAURANT PAC) $2,500
  • NATIONAL RURAL ELECTRIC COOPERATIVE ASSOCIATION AMERICA'S ELECTRIC COOPERATIVES PAC $1,000
  • NATIONAL STONE, SAND & GRAVEL ASSOCIATION ROCKPAC $3,500
  • NATIONAL TREASURY EMPLOYEES UNION POLITICAL ACTION COMMITTEE $3,000
  • NEA FUND FOR CHILDREN AND PUBLIC EDUCATION $2,000
  • NETJETS ASSOCIATION OF SHARED AIRCRAFT PILOTS PAC; NJASAP PAC $6,000
  • NO LABELS PAC $5,000
  • NORTH AMERICA'S BUILDING TRADES UNIONS POLITICAL EDUCATIONAL FUND $2,000
  • OUTDOOR ADVERTISING ASSOCIATION OF AMERICA POLITICAL ACTION COMMITTEE $2,500
  • PEOPLE IN RURAL AREAS TRANSFORM ELECTIONS (PIRATE) PAC $7,000
  • PETE AGUILAR FOR CONGRESS $4,000
  • POLITICAL ACTION COMMITTEE OF THE INTERNATIONAL ALLIANCE OF THEATRICAL STAGE EMPLOYEES $2,500
  • PROFESSIONAL AVIATION SAFETY SPECIALIST PAC $5,000
  • REINMANN FOR CONGRESS $1,000
  • REVIVING AMERICAN JOBS AGAIN PAC $5,000
  • SCIENCE TRUTH AND EXPERTISE MATTER PAC $1,000
  • SEAFARERS POLITICAL ACTIVITY DONATION - SEAFARERS INTERNATIONAL UNION OF NA-AGLIW $5,000
  • SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION) $5,000
  • SERVE AMERICA PAC $5,000
  • SHARICE FOR CONGRESS $1,000
  • SHEET METAL & AIR CONDITIONING CONTRACTORS' NATIONAL ASSOC., INC. POLITICAL ACTION COMMITTEE $7,500
  • SOUTHWEST AIRLINES PILOTS' ASSOCIATION POLITICAL ACTION COMMITTEE (SWAPA PAC) $10K
  • SQUARE DEAL PAC $5,000
  • STEPTOE LLP POLITICAL ACTION COMMITTEE $3,000
  • STOP GUN VIOLENCE PAC $1,000
  • STORM PAC $10K
  • SUMMITT PAC $5,000
  • THE COUNCIL OF INSURANCE AGENTS & BROKERS POLITICAL ACTION COMMITTEE $2,500
  • THE FARM CREDIT COUNCIL POLITICAL ACTION COMMITTEE $2,500
  • THE NEXT 50 PAC $1,000
  • THE REAL ESTATE ROUNDTABLE POLITICAL ACTION COMMITTEE (REALPAC) $5,000
  • TIMBER PAC $2,500
  • TRANSPORT WORKERS UNION OF AMERICA POLITICAL CONTRIBUTIONS COMMITTEE $10K
  • TRANSPORTATION TRADES DEPARTMENT AFL-CIO, POLITICAL ACTION COMMITTEE (TTD/PAC) $2,000
  • TRUCKING POLITICAL ACTION COMMITTEE OF THE AMERICAN TRUCKING ASSOCIATIONS INC. $1,000
  • UA UNION PLUMBERS & PIPEFITTERS VOTE! PAC (UNITED ASSOCIATION OF JOURNEYMEN AND APPRENTICES OF THE PLUMBING & PIPEFITTING INDUSTRY OF THE UNITED STATES AND CANADA) $2,500
  • UNITED MINE WORKERS OF AMERICA - COAL MINERS POLITICAL ACTION COMMITTEE $2,000
  • UNITED STEELWORKERS POLITICAL ACTION FUND $5,000
  • VOTEVETS $10K
  • YINZER PAC $5,000

All filings at the FEC ↗

The ads

7 ads, newest first.

Paid for by Sam Bergsohn for Goshen Town Supervisorfrom 2026-10-26 to 2026-10-29spend $0–991,000–1,999 impressions
Thank you to the best congressman in the U.S. House of Representatives, Pat Ryan for all your support in my campaign! When Pat was in Chester fighting the proposed ICE facility, I was there standing side-by-side. I look forward to building a great partnership between Pat & his office and the Town of Goshen. Vote for Sam November 3rd! #brightergoshen
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by American Democracy Projectfrom 2026-10-19spend $0–9910,000–14,999 impressions
The choice is obvious. Vote for Pat Ryan November 3rd
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Jackie Auringer for Congressfrom 2026-10-042 variantsspend $0–1981,100–2,998 impressions
Representation starts with being a part of the community you represent. I was born here. I was raised here. I live here. I work here. The Hudson Valley isn’t a political stepping stone to me; it’s home. And our home deserves a voice who’s actually here. Vote Jackie Auringer for Congress NY-18. 🇺🇸 “A Democrat who doesn’t live here, doesn’t send his kids to our schools, doesn’t drink our water or breathe our air, cannot possibly represent us.” — Alexandria Ocasio-Cortez
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by PAT RYAN FOR CONGRESS from 2026-08-173 variantsspend $2,100–2,79760,000–66,997 impressions
“Those soldiers are braver than you are. They are asking for accountability. They deserve accountability. And I’m asking for the same, starting with you. And as I said a year ago, you need to resign immediately.” —Congressman Pat Ryan to Defense Secretary Pete Hegseth. Pete Hegseth puts our veterans and servicemembers in danger, and Pat Ryan has been leading calls for him to resign. Hear Pat’s latest takedown of Hegseth.
Appeal to Fear14.3% of sentences flagged

Quotes language that uses Repetition. · not counted

Appeal to Fear: Asserts that a named official endangers veterans and servicemembers, raising anxiety about safety without evidence and pairing it with a call for resignation. Flagged: “puts our veterans and servicemembers in danger”.

Check this ad yourself →

Claims checked

“Pat Ryan has been leading calls for him to resign”

“as I said a year ago, you need to resign immediately.”

What the sources say about these claims is part of Semblen Pro. Continue with Google · Email me a link. 14 days free. No card.

View in Meta's Ad Library ↗

Paid for by PAT RYAN FOR CONGRESS from 2026-08-173 variantsspend $800–1,09720,000–26,997 impressions
“The American people have been clear from the beginning: they want lower costs and no more forever wars,” Ryan, who is an Iraq war veteran and member of the Armed Services Committee, said in a statement. “The Trump administration [is] conducting illegal war in Iran that has done the exact opposite – and every American is paying the price.” Learn more about how Pat is sticking up for the Hudson Valley against forever wars. Hear Pat’s latest takedown of Hegseth.

Quotes language that uses Bandwagon Appeal. · not counted

Quotes language that uses Exaggeration/Hyperbole. · not counted

Check this ad yourself →

Claims checked

“Ryan, who is an Iraq war veteran and member of the Armed Services Committee”

What the sources say about this claim is part of Semblen Pro. Continue with Google · Email me a link. 14 days free. No card.

View in Meta's Ad Library ↗

Paid for by PAT RYAN FOR CONGRESS from 2026-08-173 variantsspend $1,200–1,89742,000–48,997 impressions
When ICE threatened to put a new warehouse in the Hudson Valley, Congressman Pat Ryan stood strong for our rights. Pat led the charge, rallying community members on a cold winter night to make it clear—we will keep ICE out of the Hudson Valley.
Glittering Generalities50.0% of sentences flagged

Glittering Generalities: Vague, positive praise of the congressman 'stood strong for our rights' carries no specific content about what he did or which rights.

Check this ad yourself →

Claims checked

“ICE threatened to put a new warehouse in the Hudson Valley”

“Pat led the charge, rallying community members on a cold winter night to make it clear”

What the sources say about these claims is part of Semblen Pro. Continue with Google · Email me a link. 14 days free. No card.

View in Meta's Ad Library ↗

Paid for by PAT RYAN FOR CONGRESS from 2026-08-173 variantsspend $600–89729,000–35,997 impressions
🚨Breaking news: Congressman Pat Ryan fights to restore timely mail service to parts of the Hudson Valley. LOOK:
no techniques found

Check this ad yourself →

Claims checked

“Congressman Pat Ryan fights to restore timely mail service to parts of the Hudson Valley.”

What the sources say about this claim is part of Semblen Pro. Continue with Google · Email me a link. 14 days free. No card.

View in Meta's Ad Library ↗

What this page is

  • An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in NY; or it ran mostly in NY and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
  • Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
  • A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
  • Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
  • Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
  • Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.

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