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25 ads analyzed · 6 use a rhetorical technique, most often glittering generalities and black-and-white fallacy.
The words doing the persuading
From the Conroy side · Paid for by CONROY FOR CONGRESS“Meet Eric Conroy, a Republican with a mission!
• 20+ years in the US Military
• Former CIA operative
Watch his powerful AI bio ad now…”Glittering GeneralitiesSee this ad →
From the Landsman side · Paid for by Landsman for Congress“Eric Conroy sides with insurance companies. Greg Landsman protects our patients.”Glittering GeneralitiesSee this ad →
Eric Conroy (Republican) and Greg Landsman (Democrat) are the nominees for Ohio's 1st congressional district in the November 3, 2026 general election. Greg Landsman is the incumbent. By their latest FEC reports, Eric Conroy's campaign had raised $2.4 million (through October 14, 2026) and Greg Landsman's campaign $5.7 million (through October 14, 2026). Outside groups have reported $897,000 for Eric Conroy and $825,000 against; $1.8 million for Greg Landsman and $2.7 million against. Semblen has analyzed 25 ads in this race; 6 used at least one rhetorical technique, most often glittering generalities and black and white fallacy.
Eric Conroy (REP), Greg Landsman (DEM, incumbent).
4 others filed with the FEC; any ads they ran are below. 25 ads analyzed, 6 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-11-07.
Also on every Ohio ballot: 1 statewide ballot measure →The ballot wording and the official arguments, read for rhetorical techniques.
How to vote in Ohio
From Ohio's official election office. Each line links to the official page it came from.
Registration
Register by Mon, Oct 5 (30th day before is Sun Oct 4; SOS says the deadline is Oct 5. Mail applications must be postmarked by the 30th day before) (passed)Source: codes.ohio.gov ↗Source: ohiosos.gov ↗
Anyone can vote by mail; request a ballot by Tue, Oct 27 (received by county board by close of business, 7th day before the election); return it by Tue, Nov 3 (received by county board by close of polls (7:30 p.m.); postmark grace period repealed by SB 293; UOCAVA exception) (passed)Source: codes.ohio.gov ↗Source: codes.ohio.gov ↗
Checked October 6, 2026. Rules can change; confirm with the official site before you go.
Something wrong or out of date? Tell us
A person reads every report and fixes errors the same day.
Where they stand
From each campaign's own website, summarised in plain English, with a quote where they gave one; under an issue, Senate votes for those who have cast them. Full detail and sources on each profile: Eric Conroy · Greg Landsman.
Economy and cost of livingConroy: stated · Landsman: stated
Eric Conroy (REP)
Conroy says he wants to bring down inflation by cutting wasteful spending, restoring American energy independence to reduce fuel costs, and removing red tape on small businesses. He also says he would invest in workforce development.
Landsman says he introduced a bill to put money directly into the pockets of working families, paid for by billionaires. He also says he introduced bills to protect residents and small businesses from rising electricity costs tied to AI data centers, and to help child care small businesses and retiring farmers pass land to new farmers.
Landsman says he introduced legislation to send money to working families, paid for by billionaires. His 'Pledge to America' includes 10 bills, among them changes to the tax code.
Conroy says he wants to lower the cost of health insurance for small businesses. He also says he would fix the VA, give veterans more options for where they get care, and expand their care and benefits.
Landsman says he wants to end the use of artificial intelligence to deny Medicare claims and has introduced bipartisan bills to keep AI from making health care decisions and to protect Medicare Advantage patients from insurers not providing promised coverage. He also introduced a bill to give low-income women breast exams at no cost.
Social Security and MedicareConroy: stated · Landsman: stated
Eric Conroy (REP)
Conroy says he opposes any cut to Social Security or Medicare benefits and any increase in the retirement age. He says he supports bipartisan solutions for long-term solvency, including rooting out waste, fraud and abuse and stopping Washington from raiding the programs to fund other spending.
“Eric strongly opposes any effort to cut benefits or raise the retirement age.”
Landsman says he wants to end the AI model used for Medicare prior authorization, which he says delays and denies care for seniors. He says his bipartisan bill to lower seniors' prescription drug costs is now law, and he backed the Social Security Fairness Act, which restores full benefits to public retirees. He also introduced a bill letting retired first responders buy into Medicare before age 65.
Immigration and the borderConroy: stated · Landsman: stated
Eric Conroy (REP)
Conroy says he wants to secure the southern border with more funding for border patrol agents, advanced surveillance technology, and completed physical barriers and wall where needed. He also says he supports quick and fair processing of asylum claims and swift deportation of violent illegal immigrant criminals.
Landsman says ending Temporary Protected Status for Haitians is cruel and wrong, and that TPS is a legal protection, not a loophole. He says ICE should withdraw from Minneapolis and voted against a Department of Homeland Security funding bill, calling Trump's approach to ICE a public safety threat.
“TPS is not a loophole. It’s a legal protection for people who can’t safely return home because of dangerous conditions.”
Landsman joined the House Pro-Choice Caucus. He says he will work with it to restore abortion access, birth control and reproductive care rights lost after Roe v. Wade was overturned.
“I will work with the House Pro-Choice Caucus to combat these attacks and restore these freedoms.”
Landsman says he introduced bills to regulate AI data centers federally, make data center negotiations public by banning NDAs, and protect families and small businesses from higher electricity bills that data centers cause. He also announced $154 million in federal funding to help Ohio families and seniors with winter energy bills.
Crime and policingConroy: stated · Landsman: stated
Eric Conroy (REP)
Conroy says he supports funding for law enforcement and opposes cutting police funding or weakening police authority. He also says he backs policies that hold repeat offenders accountable and keep dangerous individuals from being released into the community.
Landsman calls himself a 'public safety guy.' He announced federal funding for Cincinnati police cameras and mental health resources, and introduced a bipartisan bill to strengthen Secret Service partnerships with local law enforcement. He says federal DHS agents should withdraw from Minneapolis and hand law enforcement back to local police.
Conroy says he wants to reduce federal bureaucracy, return more funding to states and local school districts, and give parents and communities more say in education. He also says he supports expanding vocational and technical programs in high schools and teaching financial literacy and civics.
Landsman says he introduced bipartisan legislation to help low-income students pay for college campus housing and to improve how colleges handle reports of sexual violence. He also introduced a bill to invest in and improve Head Start.
Foreign policy and defenseConroy: stated · Landsman: stated
Eric Conroy (REP)
Conroy says he wants to strengthen the U.S. military with investment in drones, cybersecurity, ships, submarines and new technologies, and to reduce reliance on China in the defense industrial base. He says he supports continued military aid to Israel and preventing Iran from obtaining a nuclear weapon.
On Iran, Landsman said the regime must be stopped from killing people and supported the U.S. strikes on military targets. He later said it is time to finish the operation with no expansion and no ground troops, and he voted for a War Powers Resolution. He also led bipartisan efforts to hold Russian companies accountable for abducting Ukrainian children.
“No expansion of the original operation. No ground troops.”
Elections and ethics in governmentConroy: no position · Landsman: stated
Eric Conroy (REP)
No stated position on their website.
Greg Landsman (DEM, incumbent)
Landsman says he introduced a bipartisan bill to ban members of Congress, Supreme Court Justices and other federal officials from trading stocks and using prediction markets. He also introduced the Drain the Swamp Act, an anti-corruption package, and voted against a Republican bill he says would make voting harder.
Something wrong or missing? Each profile has an Accurate? button under every issue; a person reads every note.
Got a political text?
Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.
Findings
As of 2026-11-07. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
25 · started running between 2026-07-30 and 2026-11-04
$23,600–32,633 on all ads, $4,000–6,681 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“protects our patients” — Glittering Generalities, paid for by Landsman for Congress
· the flagged ad with the highest reported spend that shows the most common technique
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
Follow Greg Landsman in office
Greg Landsman won. Get what Greg Landsman says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
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Read this before comparing the sides. Ads that attack an opponent use these techniques far more often than ads that introduce a candidate, whoever runs them, so the side running more attack ads shows a higher share. A technique is about wording, not about whether an ad is true. These are online ads only (Meta and YouTube), not television.
How a group is placed: by its own filings with the Federal Election Commission. A group is with a candidate when it reported spending to support that candidate, or to oppose the other one in the general election. The parties' own committees are with their nominee. Spending against a candidate in a primary places a group nowhere, and neither does our reading of its ads: a group with no such filing is listed as not placed. The sponsor table gives the reason for each.
Decide what counts
Not everyone would call every technique a problem. Untick the ones you'd call ordinary persuasion and the count updates.
24% of the 25 ads here use at least one of the techniques ticked below (6 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 20% of ads.
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
$2.4M through 2026-10-14individuals $1.0M · PACs $366K · party $5,000 · candidate's own money, incl. loans $326K · from the candidate's other committees $640K · cash on hand $293K
HMP— $813K opposing ConroyLargest donors:
HOUSE MAJORITY FORWARD $93.7M (39%) (an organization: its own funders aren't reported to the FEC); Reid G Hoffman $8.5M (4%), Greylock Partners, Partner; ECONOMIC OPPORTUNITY FUND $5.0M (2%) (an organization: its own funders aren't reported to the FEC); Fred Eychaner $5.0M (2%), Retired; UNITED ASSOCIATION POLITICAL ISSUES FUND $4.8M (2%) (an organization: its own funders aren't reported to the FEC)RED BRIDGE LEADERSHIP PAC— $725K supporting ConroyLargest donors:
Gary Conroy $110K (32%), Retired, Retired; FIRST PRINCIPLES DIGITAL $100K (29%)NO GOING BACK PAC INC.— $85K supporting ConroyAMERICA PAC— $47K supporting ConroyLargest donors:
Elon Musk $50.3M (100%), Space Exploration Technologies Corp., CEOTHE GUARDIAN SUPER PAC— $22K supporting Conroy
· 1 ad on this pageand 5 more
Bundled through PACs
none reported · FEC bulk data of 2026-11-01
63 PACs gave directly — alphabetical; the legal limit is $5,000 per election
ABRAHAM LINCOLN PAC $2,500
ALASKANS FOR NICK BEGICH $1,000
AMERICAN REVIVAL PAC $10K
BADLANDS PAC $2,500
BE VICTORIOUS OVER DEMOCRATS PAC $5,000
BEST AT BRINGING ENTREPRENEURIAL RESULTS NEVER IMAGINED OR ENVISIONED PAC $2,500
BIG IDEAS CREATE EXCELLENCE - BICE PAC $1,000
BRETTPAC - THE LEADERSHIP PAC OF US REPRESENTATIVE BRETT GUTHRIE $2,000
BUCKEYE LIBERTY POLITICAL ACTION COMMITTEE $5,000
BURCHETT FOR CONGRESS $2,000
CAROL FOR CONGRESS $2,000
CHAMPION AMERICAN VALUES $2,500
CITIZENS UNITED POLITICAL VICTORY FUND $1,000
CLAY FULLER FOR CONGRESS, INC. $2,000
CLIFF BENTZ FOR CONGRESS $2,000
CNG HOLDINGS, INC. PAC $1,000
CONSERVATIVE OPPURTUNITY LEADERSHIP AND ENTERPRISE PAC (COLE PAC) $5,000
DAVID ROUZER FOR CONGRESS $2,000
DEFEND FREEDOM POLITICAL ACTION COMMITTEE $5,000
ELECTING MAJORITY MAKING EFFECTIVE REPUBLICANS $5,000
ELECTING REPUBLICANS INDIANA PAC $1,500
EMB NOMINEE FUND OH-01 $32K
EMMER FOR CONGRESS $2,000
EUREKA POLITICAL ACTION COMMITTEE $5,000
FIRST IN FREEDOM PAC $5,000
FLORIDA FIRST PAC $3,000
FRIENDS OF JIM KINGSTON $2,000
FRIENDS OF TIM MOORE $2,000
GREATER TOMORROW POLITICAL ACTION COMMITTEE $2,000
GTM NOMINEE FUND: OH-01 $64K
GUARDING OUR LASTING DEMOCRACY (GOLD) PAC $1,000
IMPACT COMMITTEE $5,000
IN THE ARENA PAC $5,000
JIM JORDAN FOR CONGRESS $2,000
JOBS OPPORTUNITY NOW POLITICAL ACTION COMMITTEE $5,000
LEADERSHIP FOR AMERICA TODAY TOMORROW AND ALWAYS PAC $3,000
LEADERSHIP IN SAVING AMERICA (LISA) PAC $5,000
MARK HARRIS FOR CONGRESS $2,000
MIKE JOHNSON FOR LOUISIANA $2,000
MORE JOBS, LESS GOVERNMENT $2,500
OREGON FRONTIER PAC $1,000
PATRIOT FUND $2,500
RANGER PAC $1,000
RAPTOR PAC $1,000
RAZOR PAC $2,500
RELY ON YOUR BELIEFS FUND $1,000
RESTORING OUR FREEDOM PAC $5,000
RUDY FOR INDIANA $2,000
RVFPAC $4,000
SCALISE FOR CONGRESS $2,000
SCONNIE PAC $1,000
SCOTT FITZGERALD FOR CONGRESS $5,000
SEAL PAC SUPPORTING ELECTING AMERICAN LEADERS PAC $10K
SECOND FRONT SYSTEMS INC PAC $4,764
SECURING THE REPUBLIC FOR OUR NEXT GENERATION $1,000
SIX PAC $1,000
SMUCKER FOR CONGRESS $2,000
THE EYE OF THE TIGER POLITICAL ACTION COMMITTEE $5,000
THE GUARDIAN FUND $5,000
THE MAJORITY $1,000
TIMBERLINE PAC $7,000
TRUTH AND EXCELLENCE PAC $1,000
WESTERN AND SOUTHERN LIFE INSURANCE CO POLITICAL ACTION COMMITTEE (WESTERN-SOUTHERN PAC) $5,000
CLF— $1.6M opposing Landsman
· 2 ads on this pageLargest donors:
AMERICAN ACTION NETWORK $64.3M (25%) (an organization: its own funders aren't reported to the FEC); Elon Musk $30.0M (12%), Space Exploration Technologies Corp., CEO; Timothy Mellon $21.0M (8%), Self-Employed, Investments; Miriam Adelson $10.0M (4%), Adelson Drug Clinic, Physician; Paul E Singer $8.0M (3%), EMC, PresidentCFFE PAC— $643K supporting LandsmanLargest donors:
PIVOTAL VENTURES $2.0M (56%) (an organization: its own funders aren't reported to the FEC); OPPORTUNITY ACTION FUND $750K (21%) (an organization: its own funders aren't reported to the FEC); GOVERNMENT THAT WORKS PAC $250K (7%); GREEN ADVOCACY PROJECT $250K (7%) (an organization: its own funders aren't reported to the FEC); CHILDREN'S EQUITY FUND $100K (3%) (an organization: its own funders aren't reported to the FEC)NEW AMERICAN JOBS FUND— $507K supporting LandsmanRED BRIDGE LEADERSHIP PAC— $482K opposing LandsmanLargest donors:
Gary Conroy $110K (32%), Retired, Retired; FIRST PRINCIPLES DIGITAL $100K (29%)NO GOING BACK PAC INC.— $481K opposing Landsmanand 15 more
Paid for by American Grid Institute Actionfrom 2026-11-04spend $600–69930,000–34,999 impressions
Ohio families shouldn’t have to choose between watching their bills climb and speaking up. Make the call.
Tell Rep. Greg Landsman to support the Bipartisan American Affordability and Jobs Act and keep the cost of data center grid upgrades off families’ electric bills.
Call 866-823-0361.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by American Grid Institute Actionfrom 2026-11-04spend $800–89945,000–49,999 impressions
A company’s expansion shouldn’t become your household expense. If data centers need grid upgrades, those costs belong in their budgets.
Urge Rep. Greg Landsman to support the Bipartisan American Affordability and Jobs Act. Call 866-823-0361 today.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by American Grid Institute Actionfrom 2026-11-04spend $500–59920,000–24,999 impressions
Groceries. Housing. Utilities. Ohio families have enough competing for their paycheck without adding data center grid costs.
Call Rep. Greg Landsman at 866-823-0361. Tell him to support the Bipartisan American Affordability and Jobs Act. Families’ budgets should come first.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Greg Landsman won. Get what Greg Landsman says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Glittering Generalities: Vague, positive-sounding slogan that praises the candidate without any specific policy or substance. Flagged: “is for the people”.
Black-and-White Fallacy: Frames the candidate as either for ordinary people or for the powerful, implying no other alignment is possible. Flagged: “for the people not the powerful”.
Paid for by Westside Democratic Clubfrom 2026-10-17spend $0–99100–999 impressions
RSVP here - https://www.mobilize.us/hamiltoncountydems/event/1035669/
Join us on the Westside for an evening with Congressman Greg Landsman, Ohio House Minority Leader Dani Isaacsohn, and Hamilton County Commissioner Candidate Meeka Owens! This is a great chance to hear directly from these leaders about what's happening in our community, ask questions, and connect with fellow neighbors ahead of the upcoming election.
Light refreshments and good conversation bring a friend!
We will send location through text close to the date of the event!
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by GUARDIAN SUPER PACfrom 2026-10-16spend $0–99100–999 impressions
The Guardian Super PAC proudly endorses Eric Conroy for election in Ohio's 1st district.
After graduating from the U.S. Air Force Academy and serving seven years as an Air Force officer and CIA case officer, Eric has dedicated his life to defending American liberties and national security. He is ready to serve the people of Ohio and bring much-needed strong leadership to Washington.
Join us in supporting Eric Conroy on November 3rd.
#BootsToBallots
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Black-and-White Fallacy: Presents only two possible positions, siding with big tech or with local towns, and ignores any middle ground. Flagged: “You're either with big tech, or you're with our towns.”.
Paid for by INTERNATIONAL UNION, UNITED AUTOMOBILE, AEROSPACE AND AGRICULTURAL IMPLEMENT WORKERS OF AMfrom 2026-10-13spend $0–991,000–1,999 impressions
UAW members, like you, screen candidates for the 2026 election so you can make an informed decision on or before November 3rd.
Greg Landsman got the UAW stamp of approval for Congress because they will fight for higher wages, affordable healthcare, job security, and a dignified retirement.
Glittering Generalities: Vague, positive-sounding promises such as 'dignified retirement' and 'job security' are offered without any specifics or policy detail.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in OH; or it ran mostly in OH and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.