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65 ads analyzed · 25 use a rhetorical technique, most often loaded language and glittering generalities.
The words doing the persuading
Paid for by POINDEXTER FOR CONGRESS“…a congressman who's actually lived the life of the people he represents, not one who was handed the job by the most powerful political machine in the country.
Chip in $7 today and help us…”Loaded LanguageSee this ad →
Max Miller (Republican) and Brian Poindexter (Democrat) are the nominees for Ohio's 7th congressional district in the November 3, 2026 general election. Max Miller is the incumbent. By their latest FEC reports, Max Miller's campaign had raised $3.3 million (through October 14, 2026) and Brian Poindexter's campaign $3.7 million (through October 14, 2026). Outside groups have reported $716,000 for Max Miller and $11.1 million against; $1.4 million for Brian Poindexter and $2.3 million against. Semblen has analyzed 65 ads in this race; 25 used at least one rhetorical technique, most often loaded language and glittering generalities.
Max Miller (REP, incumbent), Brian Poindexter (DEM).
5 others filed with the FEC; any ads they ran are below. 65 ads analyzed, 25 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-30. 1 ad from other advertisers shown separately below.
Also on every Ohio ballot: 1 statewide ballot measure →The ballot wording and the official arguments, read for rhetorical techniques.
How to vote in Ohio
From Ohio's official election office. Each line links to the official page it came from.
Registration
Register by Mon, Oct 5 (30th day before is Sun Oct 4; SOS says the deadline is Oct 5. Mail applications must be postmarked by the 30th day before) (passed)Source: codes.ohio.gov ↗Source: ohiosos.gov ↗
Anyone can vote by mail; request a ballot by Tue, Oct 27 (received by county board by close of business, 7th day before the election); return it by Tue, Nov 3 (received by county board by close of polls (7:30 p.m.); postmark grace period repealed by SB 293; UOCAVA exception) (passed)Source: codes.ohio.gov ↗Source: codes.ohio.gov ↗
Checked October 6, 2026. Rules can change; confirm with the official site before you go.
Something wrong or out of date? Tell us
A person reads every report and fixes errors the same day.
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Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.
Findings
As of 2026-10-30. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
65 · started running between 2026-06-04 and 2026-10-26
$63,300–87,733 on all ads, $34,300–44,738 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“handed the job” — Loaded Language, paid for by POINDEXTER FOR CONGRESS
· the flagged ad with the highest reported spend that shows the most common technique
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
Follow Brian Poindexter in office
Brian Poindexter won. Get what Brian Poindexter says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
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Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 18% of ads.
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
Max Miller (REP, incumbent)
Raised
$3.3M through 2026-10-14individuals $1.0M · PACs $742K · candidate's own money, incl. loans $1.0M · from the candidate's other committees $559K · cash on hand $136K
Outside spending
$11.1M opposing Miller · $716K supporting Miller· latest reported 2026-10-30
Largest outside spenders
HMP— $6.8M opposing MillerLargest donors:
HOUSE MAJORITY FORWARD $93.7M (39%) (an organization: its own funders aren't reported to the FEC); Reid G Hoffman $8.5M (4%), Greylock Partners, Partner; ECONOMIC OPPORTUNITY FUND $5.0M (2%) (an organization: its own funders aren't reported to the FEC); Fred Eychaner $5.0M (2%), Retired; UNITED ASSOCIATION POLITICAL ISSUES FUND $4.8M (2%) (an organization: its own funders aren't reported to the FEC)YOUR COMMUNITY PAC— $2.0M opposing MillerLargest donors:
SIXTEEN THIRTY FUND $2.7M (62%) (an organization: its own funders aren't reported to the FEC); NORTH FUND $900K (20%) (an organization: its own funders aren't reported to the FEC); AMERICAN OPPORTUNITY ACTION $515K (12%) (an organization: its own funders aren't reported to the FEC); GOVERNMENT THAT WORKS PAC $250K (6%)READY FOR THE FIGHT— $1.5M opposing MillerAB PAC— $500K opposing Miller
· 4 ads on this pageLargest donors:
AB FOUNDATION $13.0M (30%) (an organization: its own funders aren't reported to the FEC); DEMOCRACY MATTERS $5.6M (13%) (an organization: its own funders aren't reported to the FEC); Deborah Simon $5.0M (11%), Retired; DEMOCRACY PAC $4.0M (9%); Lynn S Stern $1.0M (2%), Self Employed, PhotographerCIVIC RENEWAL FUND INC.— $431K supporting Millerand 16 more
CLF— $1.1M opposing Poindexter
· 2 ads on this pageLargest donors:
AMERICAN ACTION NETWORK $64.3M (25%) (an organization: its own funders aren't reported to the FEC); Elon Musk $30.0M (12%), Space Exploration Technologies Corp., CEO; Timothy Mellon $21.0M (8%), Self-Employed, Investments; Miriam Adelson $10.0M (4%), Adelson Drug Clinic, Physician; Paul E Singer $8.0M (3%), EMC, PresidentJOBS & PROSPERITY PAC— $838K opposing PoindexterLargest donors:
Brian Colleran $200K (52%), Foundations Health Solutions, Founder; RMS INVESTMENT GROUP LLC $100K (26%) (an organization: its own funders aren't reported to the FEC)JOBS AND DEMOCRACY PAC— $570K supporting PoindexterLargest donors:
PUBLIC FIRST ACTION INC $12.7M (65%) (an organization: its own funders aren't reported to the FEC); PUBLIC FIRST $4.0M (21%); PUBLIC FIRST ACTION $2.6M (13%) (an organization: its own funders aren't reported to the FEC); Jan Leike $100K (1%), Anthropic, ResearcherPROGRESSIVE TURNOUT PROJECT— $380K supporting PoindexterLargest donors:
STOP REPUBLICANS $6.1M (22%) (its largest donors: FAHEY, EILEEN $2.7M; PROGRESSIVE TURNOUT PROJECT $2.5M); LAWALL, JOY $6.0M (22%); PROGRESSIVE TAKEOVER $3.5M (13%) (its largest donors: EVEY, JULIE $1.4M); STOP THESE OPPRESSIVE PEOPLE: TYRANTS RACISTS UNQUALIFIEDS MISOGYNISTS PROPAGANDISTS (STOP TRUMP) $3.0M (11%) (its largest donors: JOHNSTON, ERIC $1.3M); DEM TURNOUT 2024 $2.1M (8%) (its largest donors: KITCHEN, CAROL $1.2M)BDA PAC— $198K supporting PoindexterLargest donors:
THE BENCH $1.0M (26%) (an organization: its own funders aren't reported to the FEC); BLUE DOG ACTION FUND $700K (17%) (an organization: its own funders aren't reported to the FEC); Samuel Walton $500K (12%), CEO, Walmart; Patricia Nierenberg $361K (9%), Self Employed, Investments; Jason Eastwick Carroll $250K (6%), HRT Financial, Partnerand 20 more
Bundled through PACs
$4,500 through 1 PAC · FEC bulk data of 2026-11-01FAIR SHOT PAC— $4,500 from 2 gifts
52 PACs gave directly — alphabetical; the legal limit is $5,000 per election
AFSCME CA PEOPLE $5,000
AFSCME WORKING FAMILIES FUND $5,000
AMERICA WORKS FEDERAL PAC $5,000
AMERICAN FEDERATION OF TEACHERS AFL-CIO COPE PAC $5,000
ASHLAND COUNTY DEMOCRATIC PARTY $50
BCTGM INTERNATIONAL UNION PAC $2,750
BLUE MAJORITY PAC $1,000
BLUE MOMENTUM PAC $2,000
BOILERMAKERS-BLACKSMITHS LEGISLATIVE ACTION PROGRAM $5,000
BRICKLAYERS AND ALLIED CRAFTWORKERS PCE $1,000
COMMITTEE TO ELECT CHRIS RONAYNE $2,500
COMMITTEE TO ELECT LISA MARUSCHAK $50
COMMITTEE TO ELECT MARIE GALLO $750
COMMUNICATIONS WORKERS OF AMERICA - COPE POLITICAL CONTRIBUTIONS COMMITTEE $10K
CONGRESSIONAL PROGRESSIVE CAUCUS PAC $5,000
CONGRESSIONAL PROGRESSIVE CAUCUS PAC $5,000
END CITIZENS UNITED $2,500
FRIENDS OF BILL DEMORA $250
FRIENDS OF BILL DEVITO $300
FRIENDS OF EDWARD ORCUTT $500
FRIENDS OF JOSEPH C DEMIO $100
FRIENDS OF JOSEPH DEMIO $250
FRIENDS OF MIKE KOVACK $50
FRIENDS OF NICKIE J ANTONIO $500
FRIENDS OF RILEY ALTON $500
FRIENDS OF RITA DARROW $250
FRIENDS OF TAMMIE SEBASTIAN $150
FRIENDS OF TROY J GREENFIELD $250
FRIENDS TO SUPPORT SUE DURICHKO $40
HEAT & FROST INSULATORS & ALLIED WORKERS LOCAL NO 3 PAC $500
IBEW PAC EDUCATIONAL FUND $7,000
IBEW PAC EDUCATIONAL FUND $683
INT'L UNION OF BRICKLAYERS AND ALLIED CRAFTWORKERS $10K
INTERNATIONAL ASSOCIATION OF BRIDGE, STRUCTURAL, ORNAMENTAL AND REINFORCING IRON WORKERS IPAL $10K
INTERNATIONAL LONGSHOREMEN'S ASSOCIATION COMMITTEE ON POLITICAL EDUCATION $4,000
IUPAT POLITICAL ACTION TOGETHER PAC $7,500
LEAGUE OF CONSERVATION VOTERS ACTION FUND $2,550
LEAGUE OF LABOR VOTERS $4,000
MACHINISTS NON-PARTISAN POLITICAL LEAGUE $10K
MAXWELL ALEJANDRO FROST FOR CONGRESS $2,000
MCKENZIE RIVER PAC $6,000
MEDICARE FOR ALL PAC $5,000
NATIONAL ELEVATOR CONSTRUCTORS PAC $5,000
OUR FUTURE, OUR FIGHT PAC $1,500
PATRIOT PAC FUND $2,500
SHEET METAL AIR RAIL TRANSPORTATION POLITICAL ACTION LEAGUE $5,000
SHORE PAC $1,000
THE NEXT 50 PAC $5,000
UAW - V - CAP (UAW VOLUNTARY COMMUNITY ACTION PROGRAM) 'INT'L UNION UNITED AUTOMOBILE AEROSPACE & AGRICULTURAL IMPLEMENT WORKERS OF AMERICA UAW $10K
Paid for by POINDEXTER FOR CONGRESSfrom 2026-10-264 variantsspend $1,700–2,09619,100–26,996 impressions
James Taylor is standing with Brian Poindexter, and he's asking you to join him. Brian is a dad and union ironworker who's ready to make Washington work for working families.
Will you chip in a few dollars today to help send him to Congress?
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Glittering Generalities: Vague, positive-sounding slogan that praises a candidate as champion of 'the people' without any specific policy or substance.
Brian Poindexter won. Get what Brian Poindexter says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Paid for by Working Americafrom 2026-10-25spend $600–69980,000–89,999 impressions
Ironworkers put up the steel in Cleveland. Brian Poindexter has walked that iron for nearly 20 years. The trades made him, and he intends to rep them in Congress.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Working Americafrom 2026-10-252 variantsspend $0–198200–1,998 impressions
"We need someone who understands what we're going through," says Brian Poindexter, a union ironworker who is running to give working people a voice in Washington.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION)from 2026-10-233 variantsspend $500–79728,100–34,997 impressions
Cuts to Medicaid are hurting families here in Ohio and around the country.
Your representative, Max Miller, voted for these cuts so that billionaires could get another tax break.
📣 That’s why Brian Poindexter is running for Congress - he’ll protect affordable healthcare and fight for working people.
Ready for change? Make your plan to vote early or on Election Day, November 3rd. ⬇️
https://seiu.turbovote.org/
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid posts that ran in OH and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.
Buckeye Bulletin: news-style page
Paid for by Buckeye Bulletinfrom 2026-08-12 to 2026-08-18spend $0–99100–999 impressions
Rep. Max Miller announced he will remain in the race for Ohio's 7th Congressional District despite abuse allegations from his ex-wife, Emily Moreno, calls from several Republicans to withdraw, and an ongoing House Ethics Committee investigation.
With the deadline to replace him on the ballot now passed, some are concerned the controversy could put the Republican district at risk as Miller prepares to face Democrat Brian Poindexter in November.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in OH; or it ran mostly in OH and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.