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123 ads analyzed · 31 use a rhetorical technique, most often loaded language and name calling.
The words doing the persuading
From the Braun side · Paid for by CONGRESSIONAL LEADERSHIP FUND“Marie Gluesenkamp Perez voted for the largest tax hike in U.S. history. She doesn’t care if it harms our economy. That’s actually her goal.
A liberal on taxes. A slow economy. She’s not who we think…”Loaded LanguageSee this ad →
From the Perez side · Paid for by MARIE FOR CONGRESS“I ran for congress to fix things. But Washington D.C. is a bigger clunker than even I realized. They're getting rich at our expense. I stopped their pay raise, banned stock trades,…”Loaded LanguageSee this ad →
John Braun (Republican) and Marie Gluesenkamp Perez (Democrat) are the nominees for Washington's 3rd congressional district in the November 3, 2026 general election. Marie Gluesenkamp Perez is the incumbent. By their latest FEC reports, John Braun's campaign had raised $3.3 million (through October 14, 2026) and Marie Gluesenkamp Perez's campaign $9.5 million (through October 14, 2026). Outside groups have reported $1.4 million for John Braun and $8.3 million against; $89,000 for Marie Gluesenkamp Perez and $9.3 million against. Semblen has analyzed 123 ads in this race; 31 used at least one rhetorical technique, most often loaded language and name calling.
John Braun (REP), Marie Gluesenkamp Perez (DEM, incumbent).
3 others filed with the FEC; any ads they ran are below. 123 ads analyzed, 31 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-27.
Also on every Washington ballot: 3 statewide ballot measures →The ballot wording and the official arguments, read for rhetorical techniques.
Where they stand
From each campaign's own website, summarised in plain English, with a quote where they gave one; under an issue, Senate votes for those who have cast them. Full detail and sources on each profile: John Braun · Marie Gluesenkamp Perez.
Economy and cost of livingBraun: stated · Perez: stated
John Braun (REP)
Braun says he wants to fight inflation by cutting regulation, expanding energy production and reining in government spending. He says he would reduce red tape on small manufacturers and protect skilled-trades jobs.
“Fight inflation by cutting regulation, expanding energy, reining in government.”
Gluesenkamp Perez says she is working to lower housing, childcare and health care costs, and to oppose grocery chain mergers and "shrinkflation" packaging. She says she wants better-trained workers, higher wages, and cheap energy from traditional and renewable sources to stabilise prices.
Taxes and government spendingBraun: stated · Perez: stated
John Braun (REP)
Braun criticises the 2025 Washington state tax increases, including the expanded sales tax on services, a 9.9% income tax and a higher B&O tax. He says he would apply Navy-style discipline to the federal budget and cut waste rather than services.
“Apply submarine discipline to federal budgets. Cut waste, not services.”
Gluesenkamp Perez says she supports re-introducing and expanding the Child Tax Credit, and has championed tax rebates for energy efficiency upgrades for working-class families. She says she works to get Southwest Washington its fair share of federal tax dollars back, including $600 million for the I-5 bridge.
Gluesenkamp Perez says she wants to cut out the middlemen who raise health care costs and lower the cost of medication. She also introduced a bipartisan bill to bring more nurses to rural public schools.
Social Security and MedicareBraun: no position · Perez: stated
John Braun (REP)
No stated position on their website.
Marie Gluesenkamp Perez (DEM, incumbent)
Gluesenkamp Perez says she will protect Social Security and Medicare benefits for seniors. She supports legislation to strengthen Social Security for the long run without raising the retirement age or reducing benefits.
Immigration and the borderBraun: stated · Perez: stated
John Braun (REP)
Braun says he would complete high-priority border barriers, hire and equip more agents, deploy technology, tighten asylum loopholes and go after cartel supply chains. He says he would vote to secure the border.
Gluesenkamp Perez says she is pro-choice and wants every woman to be able to see a doctor whenever she wants, for whatever reason. She says she will do whatever it takes to prevent a national abortion ban.
“Marie will do whatever it takes to prevent a national abortion ban”
Braun says he supports market-based energy production including hydropower, solar, oil, natural gas and nuclear power. He says the country should never again depend on foreign nations for its energy.
Gluesenkamp Perez says climate change is real and man-made. She says abundant, cheap energy from traditional and renewable sources will lower prices, and she has championed tax rebates for energy efficiency upgrades like weather skirting for mobile homes.
Braun says he would defend the Second Amendment and protect the rights of responsible gun owners and sportsmen. He says he opposed Washington's 2023 rifle ban because it punishes the law-abiding and does not target criminals.
Braun says he would back police, prosecute fentanyl dealers, shut down open-air drug markets and support local camping bans when shelter is available. He also says he would fund detox and mental-health beds.
“We can show compassion and still enforce the law.”
Gluesenkamp Perez says she wants more federal funding to raise officer and firefighter pay and improve retention, rather than paying for items like night-vision goggles. On drugs, she supports stricter punishments for sale and possession, expanded treatment and rehab, and more border security.
Braun says he supports the federal Parents Bill of Rights so parents know what is happening in their children's classrooms. He says he would work to rein in tuition costs and expand skilled-trades training, and points to his state law cutting public university tuition.
Gluesenkamp Perez says she is working to expand apprenticeships and technical training, reduce the number of jobs requiring expensive college degrees, and let Pell Grants cover job training. She also introduced a bill to bring more nurses to rural public schools.
Foreign policy and defenseBraun: stated · Perez: stated
John Braun (REP)
Braun says he would rebuild the Navy, invest in the submarine fleet and maintain deterrence. He says he would support a modern force, speed up veterans' access to care and benefits, and rebuild the industrial base.
“Rebuild the Navy, invest in the submarine fleet, and maintain deterrence.”
Elections and ethics in governmentBraun: no position · Perez: stated
John Braun (REP)
No stated position on their website.
Marie Gluesenkamp Perez (DEM, incumbent)
Gluesenkamp Perez says her campaign takes no money from special interests such as drug companies. She says she wants to ban members of Congress from trading individual stocks.
“She also believes that we need to ban our Representatives from other behaviors that erode public trust, like trading individual stocks.”
Something wrong or missing? Each profile has an Accurate? button under every issue; a person reads every note.
Got a political text?
Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.
Findings
As of 2026-10-27. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
123 · started running between 2026-07-08 and 2026-10-26
$231,800–324,605 on all ads, $22,700–33,334 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“She doesn’t care if it harms our economy” — Loaded Language, paid for by CONGRESSIONAL LEADERSHIP FUND
· the flagged ad with the highest reported spend that shows the most common technique
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
Follow Marie Gluesenkamp Perez in office
Marie Gluesenkamp Perez won. Get what Marie Gluesenkamp Perez says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Each side is the campaign plus the groups backing it. How a group is placed is explained below the table.
Side
Ads
With at least one technique
Most common
Braun (R)
35
19 of 35 (54%)
Loaded Language (10), Glittering Generalities (6), Name Calling (6)
Braun's campaign
28
14 of 28 (50%)
Loaded Language (8), Glittering Generalities (6), Name Calling (4)
2 groups backing Braun
7
5 of 7
Exaggeration/Hyperbole (4), Loaded Language (2), Name Calling (2)
Perez (D)
82
11 of 82 (13%)
Loaded Language (6), Name Calling (4), Glittering Generalities (2)
Perez's campaign
80
10 of 80 (12%)
Loaded Language (6), Name Calling (3), Glittering Generalities (2)
1 group backing Perez
2
1 of 2
Name Calling (1)
Not placed on a side (5 sponsors)
6
1 of 6
Glittering Generalities (1)
Read this before comparing the sides. Ads that attack an opponent use these techniques far more often than ads that introduce a candidate, whoever runs them, so the side running more attack ads shows a higher share. A technique is about wording, not about whether an ad is true. These are online ads only (Meta and YouTube), not television.
How a group is placed: by its own filings with the Federal Election Commission. A group is with a candidate when it reported spending to support that candidate, or to oppose the other one in the general election. The parties' own committees are with their nominee. Spending against a candidate in a primary places a group nowhere, and neither does our reading of its ads: a group with no such filing is listed as not placed. The sponsor table gives the reason for each.
Decide what counts
Not everyone would call every technique a problem. Untick the ones you'd call ordinary persuasion and the count updates.
25% of the 123 ads here use at least one of the techniques ticked below (31 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 18% of ads.
Semblen is free to read and has no ads. If this page was useful, you can support it.
Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
$3.3M through 2026-10-14individuals $2.1M · PACs $568K · party $5,000 · candidate's own money, incl. loans $11K · from the candidate's other committees $622K · cash on hand $672K
HMP— $8.1M opposing BraunLargest donors:
HOUSE MAJORITY FORWARD $93.7M (39%) (an organization: its own funders aren't reported to the FEC); Reid G Hoffman $8.5M (4%), Greylock Partners, Partner; ECONOMIC OPPORTUNITY FUND $5.0M (2%) (an organization: its own funders aren't reported to the FEC); Fred Eychaner $5.0M (2%), Retired; UNITED ASSOCIATION POLITICAL ISSUES FUND $4.8M (2%) (an organization: its own funders aren't reported to the FEC)NO GOING BACK PAC INC.— $766K supporting BraunAMERICA PAC— $566K supporting Braun
· 2 ads on this pageLargest donors:
Elon Musk $50.3M (100%), Space Exploration Technologies Corp., CEOTOGETHER FOR WORKING PEOPLE— $165K opposing Braun
· 2 ads on this pageLargest donors:
SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION) $130K (33%); SPOKANE FIR FIGHTERS UNION PAC $100K (25%) (an organization: its own funders aren't reported to the FEC)SPECIAL OPERATIONS FOR AMERICA— $74K supporting Braunand 5 more
Bundled through PACs
none reported · FEC bulk data of 2026-11-01
82 PACs gave directly — alphabetical; the legal limit is $5,000 per election
A NEW NATION PAC $1,000
ABRAHAM LINCOLN PAC $2,500
ACPAC ACA INTERNATIONAL PAC $5,000
ALASKANS FOR NICK BEGICH $1,000
AMERICA'S FIRST PAC $5,000
AMERICAN REVIVAL PAC $5,000
AMERICAN SECURITY PAC $5,000
ASSOCIATED BUILDERS AND CONTRACTORS, INC. PAC (ABC PAC) $5,000
AUSTIN SCOTT FOR CONGRESS INC $2,000
AUTOMOTIVE FREE INTERNATIONAL TRADE PAC $5,000
B BRIGADE MAJORITY FUND $7,000
BAUM PAC $7,000
BE VICTORIOUS OVER DEMOCRATS PAC $5,000
BIG IDEAS CREATE EXCELLENCE PAC $2,000
BOLD ACTION PAC $7,000
BOOTS ON THE GROUND - FEDERAL $2,000
BRINGING REPUBLICAN EXCELLENCE TO TOWN PAC $2,000
BUCKEYE LIBERTY PAC $5,000
BURCHETT FOR CONGRESS $2,000
CALL TO SERVICE PAC $3,500
CAROL FOR CONGRESS $4,000
CATERPILLAR INC. PAC (CATPAC) $2,500
CELESTE FOR CONGRESS $4,000
CHRIS GOBER FOR TEXAS $1,000
CITIZENS UNITED POLITICAL VICTORY FUND $2,500
CLAY FULLER FOR CONGRESS, INC. $2,000
CLIFF BENTZ FOR CONGRESS $2,000
CONSERVATIVE OPPORTUNITY LEADERSHIP AND ENTERPRISE PAC $5,000
DAN NEWHOUSE FOR CONGRESS $4,000
ELECTING REPUBLICANS INDIANA PAC $1,500
EUREKA PAC $5,000
FIGHT ON PAC $3,500
FIGHTING FIRST PAC $3,500
FIRST IN FREEDOM PAC $5,000
FOR OUR NATION'S GREATNESS, RESILIENCE, EXCELLENCE, STRENGTH, AND SECURITY (FONGRESS) PAC $1,000
FRIENDS OF JIM KINGSTON $2,000
FRIENDS OF TIM MOORE $2,000
FRIENDS TO ELECT LIZ CLINE $175
FROGMAN PAC $1,000
GOPAC ELECTION FUND $5,000
GROWING OUR OWN DYNAMIC ECONOMY NOW $3,500
GUARDING OUR LASTING DEMOCRACY (GOLD) PAC $2,000
HAMPTON LUMBER MILLS, INC. PAC (HAMPTON LUMBER PAC) $1,000
HAYSTACK PAC $3,500
HEAL AMERICA $1,000
HELPING EXCEPTIONAL LEADERS ORGANIZE PAC (HELO PAC) $3,500
IMPACT COMMITTEE $5,000
IN THE ARENA PAC $5,000
INDIANAENGRPAC $1,000
JIM JORDAN FOR CONGRESS $2,000
KOCH, INC. PAC (KOCHPAC) $5,000
LASTING INVESTMENTS STRENGTHENING AMERICA PAC $5,000
LEADERSHIP FOR AMERICA TODAY TOMORROW AND ALWAYS PAC $3,000
MAINTAINING AMERICAN COMPETITIVENESS PAC $3,500
MARK HARRIS FOR CONGRESS $2,000
MIKE HARIDOPOLOS FOR CONGRESS $2,000
MIKE JOHNSON FOR LOUISIANA $2,000
MVL PAC $3,500
NATIONAL AUTOMOBILE DEALERS ASSOCIATION PAC $5,000
NATIONAL SHOOTING SPORTS FOUNDATION, INC. PAC (NSSF PAC) $1,000
NEW ENERGY IN WASHINGTON HOUSE PAC (N.E.W. HOUSE PAC) $2,070
NO NONSENSE PAC $3,500
OREGON FRONTIER PAC $2,000
OVER THE TARGET PAC $3,500
RAPTOR PAC $2,500
RED ROOTS FUND $7,000
RIGHT TRACK USA PAC $2,600
RUDY FOR INDIANA $4,000
RVFPAC $4,000
SCALISE FOR CONGRESS $4,000
SCONNIE PAC $1,000
SCOTT FITZGERALD FOR CONGRESS $5,000
SEAL PAC SUPPORTING ELECTING AMERICAN LEADERS PAC $10K
SECURING THE REPUBLIC FOR OUR NEXT GENERATION $1,000
NO GOING BACK PAC INC.— $6.6M opposing PerezCLF— $2.6M opposing Perez
· 5 ads on this pageLargest donors:
AMERICAN ACTION NETWORK $64.3M (25%) (an organization: its own funders aren't reported to the FEC); Elon Musk $30.0M (12%), Space Exploration Technologies Corp., CEO; Timothy Mellon $21.0M (8%), Self-Employed, Investments; Miriam Adelson $10.0M (4%), Adelson Drug Clinic, Physician; Paul E Singer $8.0M (3%), EMC, PresidentAMERICA PAC— $47K opposing Perez
· 2 ads on this pageLargest donors:
Elon Musk $50.3M (100%), Space Exploration Technologies Corp., CEOWELCOMEPAC— $46K supporting PerezLargest donors:
Jason E Carroll $500K (17%), Hudson River Trading, Founder; THE WELCOME PARTY, INC. $450K (15%) (an organization: its own funders aren't reported to the FEC); Debra A Efroymson $300K (10%), Healthbridge, Regional Director; Samuel R Walton $290K (10%), Restoration Works LLC, Owner; David Nierenberg $232K (8%), THE D3 Family Funds, InvestorMAGA INC.— $28K opposing PerezLargest donors:
FORIS DAX, INC. $35.0M (8%) (an organization: its own funders aren't reported to the FEC); Diane Hendricks $25.0M (6%), Hendricks Holding CO Inc., Chairman; Miriam O Adelson $25.0M (6%), LAS Vegas Sands Corporation, Director OF Community Development; GEMINI TRUST COMPANY $24.4M (6%) (an organization: its own funders aren't reported to the FEC); Jeff Yass $16.0M (4%), Susquehanna International GRP, Managing Directorand 4 more
Paid for by MARIE FOR CONGRESSfrom 2026-10-26spend $0–990–99 impressions
Helping raise the massive flag at Morton Loggers' Jubilee was one of the coolest things I’ve ever gotten to do - I love this town and these people so much. This kind of deep community, skill and pride in real things, thing you can’t buy or fake, is what makes a country strong. #mortonwashington #logginglife
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by MARIE FOR CONGRESSfrom 2026-10-262 variantsspend $0–1980–198 impressions
UA Local 290 has been showing up for pipefitters and plumbers in Southwest Washington for decades — making sure they earn fair wages, have real healthcare, and have a voice on the job.
I’m honored to have their endorsement. @ualocal290 #unionstrong #swwashington
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by MARIE FOR CONGRESSfrom 2026-10-26spend $0–990–99 impressions
Thank you to all who attended The Skamania County Candidate Forum on Friday. If you missed it, I talked about the woods, where a lot of us work in Skamania County. We know all too well that cutting timber production just shifts demand to petroleum-based plastics, trading domestic jobs for imported oil. Working in the woods requires skill, agency, and pride that should be kept in SW Washington, rather than exporting the jobs and logs overseas. That’s the economy we should be fighting for in SW Washington. #timber #swwashington
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Marie Gluesenkamp Perez won. Get what Marie Gluesenkamp Perez says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Paid for by MARIE FOR CONGRESSfrom 2026-10-262 variantsspend $0–198100–1,098 impressions
Thanks Carpenters Union Training Center and North Coast States Carpenters Union for the endorsement and letting me tour your amazing facility. Honored to meet the great folks in carpentry who will build the next generation of homes and infrastructure.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by MARIE FOR CONGRESSfrom 2026-10-26spend $0–99100–999 impressions
Trump gutted the U.S. Chemical Safety Board. I worked across the aisle to restore its funding. What happened in Longview deserves a clear, independent investigation, not someone who just wants to shut down the mill.
We still take pride in the trades here. We still believe in getting our hands dirty to earn our money, not in exploiting someone else, somewhere else.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by MARIE FOR CONGRESSfrom 2026-10-262 variantsspend $0–198100–1,098 impressions
For more than 100 years, the International Union of Operating Engineers (IUOE) Local 701 has represented operating engineers, mechanics, surveyors, and stationary engineers across southwest Washington. Through apprenticeship training programs, IUOE equips the next generation with hands-on skills, building careers, not just jobs. I am honored to be endorsed by Local 701. @iuoelocal701 #unionstrong
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by MARIE FOR CONGRESSfrom 2026-10-263 variantsspend $0–2970–297 impressions
From contractors to craftsmen, the Columbia Pacific Building and Construction Trades Council supports the professionals who build our homes and offices. They advance members’ rights, safe working conditions, and economic opportunities that strengthen our communities. I’m proud to have their endorsement. @columbiapacificbuildingtrades #unionstrong
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by MARIE FOR CONGRESSfrom 2026-10-26spend $0–990–99 impressions
I was happy to take part in the Camas School District Forum. I'm one of the few Representatives who has a child in public school. Participation in public education is vital to community involvement and representative democracy. I'm not reading about our schools in a briefing. I'm at pickup, at parent-teacher conferences, and at fundraisers. That's what it takes to make our schools better: showing up. Unfortunately, my opponent couldn't be bothered to join our discussions on the importance of participation in public education. #publiceducation #southwestwa
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by MARIE FOR CONGRESSfrom 2026-10-262 variantsspend $0–1980–198 impressions
I had such a great time at the Morton Loggers' Jubilee — we had to post again. The flag raising is still stuck in my head. Congrats to all who came out and participated.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by MARIE FOR CONGRESSfrom 2026-10-262 variantsspend $0–198100–1,098 impressions
Marilyn is a third-generation shellfish grower, and her family embodies the stewardship that keeps Southwest Washington's aquaculture economy strong. Shellfish farming is Pacific County's largest employer. If we want family farms here for future generations, we have to cut the red tape strangling small growers, protect their way of life, and keep the habitat healthy so the fruits of their labor can thrive.
#southwestwa #shellfishfarming #aquaculture
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in WA; or it ran mostly in WA and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.