Amish Shah won · 52.4% to 45.5% · Called by AP on Nov 5
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51 ads analyzed · 25 use a rhetorical technique, most often name calling and appeal to fear.
Monica Alponte (Libertarian), Jay Feely (Republican) and Amish Shah (Democrat) are the nominees for Arizona's 1st congressional district in the November 3, 2026 general election. By their latest FEC reports, Monica Alponte's campaign had raised $9,000 (through October 14, 2026), Jay Feely's campaign $3.8 million (through October 14, 2026) and Amish Shah's campaign $5.7 million (through October 14, 2026). Outside groups have reported $99,000 for Monica Alponte and $0 against; $4.8 million for Jay Feely and $10.1 million against; $1.9 million for Amish Shah and $14.7 million against. Semblen has analyzed 51 ads in this race; 25 used at least one rhetorical technique, most often name calling and appeal to fear.
Monica Alponte (LIB), Jay Feely (REP), Amish Shah (DEM). 11 others filed with the FEC; any ads they ran are below. 51 ads analyzed, 25 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-28. 1 ad from other advertisers shown separately below.
Also on every Arizona ballot: 8 statewide ballot measures → The ballot wording and the official arguments, read for rhetorical techniques.
From Arizona's official election office. Each line links to the official page it came from.
| Registration | Register by Mon, Oct 5 (11:59 p.m.) (passed)Source: azsos.gov ↗ |
|---|---|
| Early voting in person | Wed, Oct 7 to Fri, Oct 30 (Early ballots mailed the same day) (passed)Source: azsos.gov ↗Source: azsos.gov ↗ |
| By mail | Anyone can vote by mail; request a ballot by Fri, Oct 23 (Request ballot-by-mail by this date (11 days before Election Day)) (passed)Source: azsos.gov ↗Source: azsos.gov ↗ |
| Election Day | Tue, Nov 3 (passed) |
| ID at the polls | One photo ID with name and address, or two non-photo documents (List #2 or 3)Source: azsos.gov ↗ |
Checked October 8, 2026. Rules can change; confirm with the official site before you go.
A person reads every report and fixes errors the same day.
From each campaign's own website, summarised in plain English, with a quote where they gave one; under an issue, Senate votes for those who have cast them. Full detail and sources on each profile: Jay Feely · Amish Shah.
Feely says he wants to cut red tape, expand the Trump-era tax cuts, boost domestic manufacturing and bring down inflation and the cost of living so young families can afford to live in Arizona.
“I’ll fight to slash red tape, expand Trump-era tax cuts, unleash domestic manufacturing, and drive down inflation.”Source: jayfeelyforcongress.com ↗
Shah says he would fight to lower costs by rolling back tariffs, keeping groceries and essentials affordable, and ending the turmoil in Washington so job growth and business investment can recover.
“he will fight to lower costs by rolling back these crushing tariffs, making sure families can afford groceries and essentials”Source: amishforarizona.com ↗
Feely says he wants to expand the Trump-era tax cuts, cut red tape and reduce the national debt.
Source: jayfeelyforcongress.com ↗Shah says he cut taxes for middle-class families and backed small businesses while in the State House. In Congress he says he would roll back tariffs, which he calls a tax on Arizona families.
Source: amishforarizona.com ↗No stated position on their website.
Shah says he would expand health coverage, protect Medicare, lower prescription drug prices, reverse Medicaid cuts, and lower premiums. He also says he would take on drug companies over the price of medications like insulin.
“Amish will work to expand coverage, protect Medicare, and lower prescription drug prices.”Source: amishforarizona.com ↗
No stated position on their website.
Shah says he would protect Social Security and Medicare so every Arizona senior receives the benefits they paid for and earned. He also says he would reverse the Medicaid cuts.
“Dr. Shah will always stand up to protect Social Security and Medicare so that every Arizona senior receives the benefits they paid for and earned”Source: amishforarizona.com ↗
Feely says he wants to finish the border wall, end the Biden/Harris border policies, and support mass deportations of violent offenders. He also says he would back police, Border Patrol and ICE agents and work to stop fentanyl from reaching neighborhoods.
“I’ll fight to finish the wall, dismantle the Biden/Harris open-borders agenda, and deliver results.”Source: jayfeelyforcongress.com ↗
Shah says he would work to stop the flow of fentanyl across the border.
Source: amishforarizona.com ↗No stated position on their website.
Shah says only a woman and her provider should make decisions about reproductive health care. He says he would codify Roe v. Wade in Congress, and he cites his 100% pro-choice voting record and his work to protect access to the abortion drug mifepristone.
“he will continue protecting a woman’s right to choose in Congress by codifying Roe v. Wade”Source: amishforarizona.com ↗
Feely says he supports President Trump's energy agenda and wants more American oil, natural gas and clean coal. He says he would cut red tape, encourage exploration and build energy infrastructure, and he opposes the Green New Deal.
Source: jayfeelyforcongress.com ↗Shah says he would work to bring federal resources to Arizona communities and Tribes to build resilience against drought, enact conservation policies, and fight for Arizona's fair share of the Colorado River. He also says he would work to stop data centers from being built in his district.
Source: amishforarizona.com ↗Feely says he would defend Second Amendment rights in Congress.
Source: jayfeelyforcongress.com ↗Shah says he would take action to reduce gun violence in Congress.
Source: amishforarizona.com ↗Feely says he would fully back police, Border Patrol and ICE agents, and support mass deportations of violent offenders.
Source: jayfeelyforcongress.com ↗Shah says he would fully fund police and stop the flow of fentanyl across the border. He cites his State House work supporting first responders and curbing illegal drugs, and endorsements from three law enforcement unions.
Source: amishforarizona.com ↗Feely says he would stop federal mandates that hurt schools, and would pass laws to keep boys from competing against girls in sports and protect girls' and women's sports.
“boys should not be competing against girls in sports.”Source: jayfeelyforcongress.com ↗
Shah says he would defend the Department of Education, push for more funding for public schools and better teacher pay, and lower the cost of higher education so students can get training without crushing debt.
“Amish will defend the Department of Education, champion increased funding for public schools, and push for better teacher pay”Source: amishforarizona.com ↗
Feely says he would stand with Israel, strengthen the U.S.-Israel relationship and restore American support for it. He also says he would fight antisemitism at home, especially on college campuses.
“I will stand unapologetically with Israel and fight to strengthen the U.S.-Israel relationship.”Source: jayfeelyforcongress.com ↗
No stated position on their website.
No stated position on their website.
Shah says he would uphold the Constitution and protect democratic institutions, combat partisan gerrymandering, work to eliminate dark money from politics, and stop corrupt politicians from enriching themselves in office.
“Amish will combat partisan gerrymandering, work to eliminate dark money from politics and stop corrupt politicians from enriching themselves in office.”Source: amishforarizona.com ↗
Something wrong or missing? Each profile has an Accurate? button under every issue; a person reads every note.
Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.
As of 2026-10-28. Counts are of distinct ads; the same text run many times is one ad.
Reading coverage of this race? Paste the link to see what it uses →
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
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| Paid for by | Ads | With at least one technique | Most common |
|---|---|---|---|
| Amish For Arizona | 13 | 6 of 13 (46%) | Glittering Generalities (3), Loaded Language (2), Card Stacking (1) |
| Metric Media LLC | 5 | 0 of 5 | |
| Restoration of America Pac | 5 | 2 of 5 | Appeal to Fear (1), Glittering Generalities (1) |
| America PAC | 4 | 3 of 4 | Name Calling (3), Appeal to Fear (1), Black-and-White Fallacy (1) |
| CONGRESSIONAL LEADERSHIP FUND | 4 | 4 of 4 | Appeal to Fear (3), Black-and-White Fallacy (3), Loaded Language (3) |
| Feely For Congress | 4 | 2 of 4 | Appeal to Fear (1), Black-and-White Fallacy (1), Exaggeration/Hyperbole (1) |
| Working America | 3 | 0 of 3 | |
| AANHPI RISING TIDE | 2 | 1 of 2 | Appeal to Fear (1), Glittering Generalities (1), Loaded Language (1) |
| Animal Wellness Action | 2 | 0 of 2 | |
| DEFEND THE TAXPAYERS PAC | 2 | 1 of 2 | Black-and-White Fallacy (1) |
| Breaking Battlegrounds | 1 | 1 of 1 | Name Calling (1) |
| COMMON GROUND COALITION PAC | 1 | 1 of 1 | Bandwagon Appeal (1), Black-and-White Fallacy (1), Loaded Language (1) |
| DCCC | 1 | 1 of 1 | Loaded Language (1), Name Calling (1) |
| NARAL PRO-CHOICE AMERICA | 1 | 1 of 1 | Appeal to Fear (1), Exaggeration/Hyperbole (1) |
| POPULAR DEMOCRACY PAC | 1 | 0 of 1 | |
| Reproductive Freedom for All | 1 | 1 of 1 | Appeal to Fear (1), Name Calling (1) |
| THE WILDERNESS SOCIETY ACTION FUND POLITICAL ACTION COMMITTEE (PAC) | 1 | 1 of 1 | Glittering Generalities (1) |
Not everyone would call every technique a problem. Untick the ones you'd call ordinary persuasion and the count updates.
49% of the 51 ads here use at least one of the techniques ticked below (25 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 37% of ads.
The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.
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From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
51 ads, newest first.
Steve Cortes cited the arrest of Marco Lual in Phoenix while backing Jay Feely for Congress. The Department of Homeland Security reported the arrest.
Enough is enough. Amish Shah supports the largest tax increase in American History, costing you more than $4,000. I'll fight to CUT taxes, LOWER costs, and make sure Arizona families keep more of their hard-earned money.
Exaggeration/Hyperbole: Uses an absolute superlative claim that overstates the evidence and is presented without support. Flagged: “the largest tax increase in American History”.
Appeal to Fear: Raises anxiety about a personal financial threat to the reader to drive a vote against the opponent. Flagged: “costing you more than $4,000”.
Glittering Generalities: Uses vague, positive and emotive phrasing about families and their earnings with no specific policy detail. Flagged: “Arizona families keep more of their hard-earned money”.
I don't care which party I have to take on. I'll fight for YOU, not the politicians in Washington, and make sure you keep more of your hard-earned money.
Black-and-White Fallacy: Frames the choice as only the speaker fighting for 'YOU' versus the politicians in Washington, leaving no other options. Flagged: “I'll fight for YOU, not the politicians in Washington”.
Amish Shah won. Get what Amish Shah says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
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Steve Cortes backed Jay Feely for Congress after ICE announced a Phoenix arrest. Cortes said the case showed why Congress should support immigration enforcement.
Yassamin Ansari promoted a Phoenix campaign fundraiser featuring Barbra Seville and Common Defense. Steve Cortes criticized the event and urged support for Jay Feely over Amish Shah.
Steve Cortes cited two arrests announced by ICE in Phoenix while criticizing Amish Shah's border budget vote and contrasting it with Jay Feely's immigration enforcement pledges.
Steve Cortes criticized Amish Shah's position on ICE as Arizona arrests rose. Shah says current ICE practices need to be curtailed, while Jay Feely pledges support for ICE, according to Smarter.vote.
“Amish Shah worked to keep our communities safe," said Jason Winskey, the head of the Combined Law Enforcement Associations of Arizona.
Dr. Amish Shah is an emergency room doctor and spent his career on the frontlines of medicine. He's fighting for healthcare access and abortion care.
Amish Shah is an emergency medicine physician who served 3 terms in the Arizona House representing Central Phoenix, Sunnyslope and South Scottsdale.
Paid posts that ran in AZ and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.
Grand Canyon Gazette: news-style page
🚨 Arizona congressional candidate Dr. Amish Shah told a Democratic Socialists of America gathering that socialist ideas "weren't really part of the conversation before Bernie came around," crediting Sen. Bernie Sanders with reshaping the Democratic Party's platform. Shah, an emergency physician and former Arizona state representative, is seeking the Democratic nomination for Arizona's 1st Congressional District in 2026. He previously ran in 2024, losing to incumbent Republican David Schweikert by roughly four percentage points. His general election opponent this cycle is former NFL kicker Jay Feely. The NRCC has previously run ads highlighting Shah's documented ties to the DSA, including his appearance at a 2019 DSA event backing Sen. Sanders for president. Shah won the 2026 Democratic primary without the backing of the DCCC, defeating the committee's endorsed candidate. What do you think: does a candidate's stated political influences matter when voters head to the polls? 👇 #AmishShah #Arizona #AZ01 #BernieSanders #Congress2026 #Breaking
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