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7 ads analyzed · 6 use a rhetorical technique, most often name calling and black-and-white fallacy.
The words doing the persuading
Paid for by Chris Shea for Congress“There is only one candidate in this race who can defeat Jahana Hayes and take on the radical policies of her squad in DC.
If you entrust me with your vote on August 11, I'll be the squad's biggest…”Name CallingSee this ad →
Jahana Hayes (Democrat) and Chris Shea (Republican) are the nominees for Connecticut's 5th congressional district in the November 3, 2026 general election. Jahana Hayes is the incumbent. By their latest FEC reports, Jahana Hayes's campaign had raised $1.7 million (through October 14, 2026) and Chris Shea's campaign $466,000 (through October 14, 2026). Outside groups have reported $140 for Jahana Hayes and $56,000 against; $0 for Chris Shea and $250,000 against. Semblen has analyzed 7 ads in this race; 6 used at least one rhetorical technique, most often name calling and black and white fallacy.
Jahana Hayes (DEM, incumbent), Chris Shea (REP).
2 others filed with the FEC; any ads they ran are below. 7 ads analyzed, 6 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-27.
From Connecticut's official election office. Each line links to the official page it came from.
Registration
Register by Fri, Oct 16 (In person, online (11:59 p.m.) and mail (postmarked)). Same-day registration: During early voting (Oct 19 - Nov 1) and on Election Day (passed)Source: portal.ct.gov ↗
Anyone can vote by mail; request a ballot by Mon, Nov 2 (Absentee ballot request deadline); return it by Tue, Nov 3 (Received by the town clerk by 8 p.m. (close of polls)) (passed)Source: portal.ct.gov ↗
Checked October 8, 2026. Rules can change; confirm with the official site before you go.
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Findings
As of 2026-10-27. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
7 · started running between 2026-07-24 and 2026-10-24
$4,800–6,392 on all ads, $3,300–4,393 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“radical policies of her squad” — Name Calling, paid for by Chris Shea for Congress
· the flagged ad with the highest reported spend that shows the most common technique
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
Follow Jahana Hayes in office
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
Jahana Hayes (DEM, incumbent)
Raised
$1.7M through 2026-10-14individuals $826K · PACs $780K · party $7,742 · from the candidate's other committees $97K · cash on hand $1.1M
Outside spending
$56K opposing Hayes · $140 supporting Hayes· latest reported 2026-10-28
Largest outside spenders
SEAL THE DEAL PAC— $56K opposing HayesGIVEGREEN UNITED ACTION— $130 supporting HayesLargest donors:
LEAGUE OF CONSERVATION VOTERS, INC. $946K (40%) (an organization: its own funders aren't reported to the FEC); NRDC ACTION FUND INC. $922K (39%) (an organization: its own funders aren't reported to the FEC); LCV VICTORY FUND $500K (21%)SIERRA CLUB INDEPENDENT ACTION— $10 supporting Hayes
Bundled through PACs
$44K through 3 PACs · FEC bulk data of 2026-11-01EMILYS LIST— $36K from 98 giftsJ STREET— $7,500 from 2 giftsJSTREETPAC— $1,000 from 1 giftLobbyist/registrant PAC
203 PACs gave directly — alphabetical; the legal limit is $5,000 per election
A PLEASANT PENINSULA PAC $1,000
AFLAC INCORPORATED PAC $6,000
AIR LINE PILOTS ASSOCIATION (ALPA) $5,000
ALLIANCE FOR RETIRED AMERICANS POLITICAL ACTION FUND $1,000
AMALGAMATED SUGAR COMPANY POLITICAL ACTION COMMITTEE $1,500
AMAZON PAC $3,000
AMERICAN ACADEMY OF FAMILY PHYSICIANS POLITICAL ACTION COMMITTEE $3,000
AMERICAN ACADEMY OF SLEEP MEDICINE POLITICAL ACTION COMMITTEE $1,000
AMERICAN ASSOCIATION FOR JUSTICE PAC (AAJ PAC) $10K
AMERICAN ASSOCIATION OF CROP INSURERS PAC $4,500
AMERICAN ASSOCIATION OF NURSE ANESTHETISTS SEPARATE SEGREGATED FUND $5,000
AMERICAN BANKERS ASSOCIATION PAC (BANKPAC) $2,500
AMERICAN CRYSTAL SUGAR COMPANY POLITICAL ACTION COMMITTEE $7,500
AMERICAN DEFENSE AND MILITARY PAC $2,000
AMERICAN FEDERATION OF STATE, COUNTY AND MUNICIPAL EMPLOYEES (AFSCME) $7,500
AMERICAN FEDERATION OF TEACHERS, AFL-CIO COMMITTEE ON POLITICAL EDUCATION $10K
AMERICAN HOSPITAL ASSOCIATION PAC $5,500
AMERICAN INNOVATION PAC (AMI PAC) $1,000
AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS POLITICAL ACTION COMMITTEE $1,500
AMERICAN MOSAIC PAC $5,000
AMERICAN OPTOMETRIC ASSOCIATION POLITICAL ACTION COMMITTEE $10K
AMERICAN POSTAL WORKERS UNION (APWU) $1,500
AMERICAN SOCIETY OF PLASTIC SURGEONS PLASTYPAC $1,000
AMERICAN SOYBEAN ASSOCIATION PAC (SOYPAC) $1,000
AMERICAN SUGAR CANE LEAGUE OF USA INC POLITICAL ACTION COMMITTEE $3,000
AMERICAN SUGARBEET GROWERS ASSOCIATION PAC $1,000
AMERIPAC: THE FUND FOR A GREATER AMERICA $10K
ANIMAL WELLNESS ACTION PAC $1,000
ASHA PAC $1,000
ASSOCIATION OF FUNDRAISING PROFESSIONALS POLITICAL ACTION COMMITTEE $770
AT THE TABLE! $1,000
AT&T FEDERAL PAC $1,000
BACK PAC $2,500
BAMA PAC $2,500
BANK OF AMERICA PAC $2,500
BARRAGAN FOR CONGRESS $2,000
BECCA BALINT FOR VERMONT $100
BEEPAC (BUILDING ECONOMIC EMPOWERMENT PAC) $2,000
BETTY PAC $1,000
BILL FOSTER FOR CONGRESS $1,000
BLUE MAJORITY PAC $1,000
BLUE MOMENTUM PAC $3,000
BLUE NEVADA PAC $1,000
BLUEPAC - BLUE CROSS BLUE SHIELD ASSOCIATION PAC $1,000
BLUEWAVEAMERICA LLC $1,000
BOEHRINGER INGELHEIM USA CORPORATION POLITICAL ACTION COMMITTEE $2,000
BRIDGE THE GAP PAC $5,000
BUILD AMERICA PAC $1,000
BUILD THE BENCH PAC $1,000
BUILDING RELATIONSHIPS IN DIVERSE GEOGRAPHIC ENVIRONMENTS PAC (BRIDGE PAC) $2,500
CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC) $10K
CARGILL, INCORPORATED POLITICAL ACTION COMMITTEE $1,000
CARPENTERS LEGISLATIVE IMPROVEMENT COMMITTEE UNITED BROTHERHOOD OF CARPENTERS AND JOINERS $5,000
CHARTER COMMUNICATIONS INC. POLITICAL ACTION COMMITTEE $1,000
COMCAST CORPORATION & NBCUNIVERSAL POLITICAL ACTION COMMITTEE - FEDERAL $1,000
COMMITTEE FOR A DEMOCRATIC FUTURE $4,000
COMMITTEE FOR A LIVABLE FUTURE $500
COMMUNICATION WORKERS OF AMERICA - COPE POLITICAL CONTRIBUTIONS COMMITTEE $5,000
CONGRESSIONAL BLACK CAUCUS PAC $5,000
CORNWALL DEMOCRATIC COMMITTEE $1,000
COX ENTERPRISES PAC (COXPAC) INC. $1,000
CRH AMERICAS, INC. PAC $2,500
CSX CORPORATION GOOD GOVERNMENT FUND $1,000
CULAC THE PAC OF CREDIT UNION NATIONAL ASSOCIATION $5,000
CVS HEALTH PAC $1,500
D.R.I.V.E. - DEMOCRAT, REPUBLICAN, INDEPENDENT VOTER EDUCATION (THE PAC OF THE INTERNATIONAL BROTHERHOOD OF TEAMSTERS) $5,000
DAIRY FARMERS OF AMERICA $5,000
DEBORAH ROSS FOR CONGRESS $2,000
DEFEND THE VOTE $5,000
DELOITTE POLITICAL ACTION COMMITTEE $2,000
DEMOCRACY SUMMER LEADERSHIP PAC $2,000
DEMOCRATIC ACTION NETWORK $1,000
DEMOCRATIC MAJORITY FUND $7,000
DEMOCRATS RESHAPING AMERICA (DREAMPAC) $1,000
DOING RIGHT - RESULTS ACTION UNITY LEADERSHIP PAC $5,000
ELECT DEMOCRATIC WOMEN $4,000
ELEVANCE HEALTH, INC. POLITICAL ACTION COMMITTEE (ELEVANCE HEALTH PAC) $2,500
ELFRETH FOR MARYLAND $1,000
EMILY'S LIST $5,000
EMPLOYEES OF RAYTHEON TECHNOLOGIES CORPORATION PAC $1,000
FAA MANAGERS ASSOCIATION INC. PAC $1,000
FAIR SHOT PAC $10K
FAIRBANKS MORSE, LLC POLITICAL ACTION COMMITTEE $1,000
FARM TO TABLE PAC $1,000
FIGHT FOR PROGRESS PAC $1,000
FIGHTING BACK PAC $1,000
FINSECA PAC $1,000
FLORIDA SUGAR CANE LEAGUE PAC $1,000
FREEDOM DEMOCRATS $1,000
FRIENDS OF DON BEYER $3,000
FRONTLINE ORGANIZING FOR REPRESENTATION, CHANGE & EQUITY (FORCE) PAC $1,500
FUELING INDIVIDUAL RIGHTS EVERYWHERE (FIRE) PAC $1,000
GENERAL DYNAMICS CORPORATION PAC $2,000
GENERAL MILLS, INC. POLITICAL ACTION COMMITTEE $2,500
GETTING RESULTS BY ENGAGING THE GRASSROOTS PAC $1,000
GOOD FRIENDS PAC $3,500
HEALTH CARE SERVICE CORPORATION EMPLOYEES' POLITICAL ACTION COMMITTEE $1,000
HOPE PAC $1,000
HOUSE CALL PAC $1,000
HOUSE MAJORITY PAC $5,000
HUMAN RIGHTS CAMPAIGN PAC $5,000
HUMANE WORLD ACTION FUND POLITICAL ACTION COMMITTEE $2,500
INNOVATION FOR GOOD PAC $10K
INTERNATIONAL ASSOCIATION OF FIRE FIGHTERS (IAFF) PAC $10K
INTERNATIONAL ASSOCIATION OF SHEET METAL, AIR, RAIL, AND TRANSPORTATION WORKERS $10K
INTERNATIONAL FRESH PRODUCE ASSOCIATION FRESH POLITICAL ACTION COMMITTEE (FRESH PAC) $1,000
INTERNATIONAL UNION OF OPERATING ENGINEERS (IUOE) $10K
JASMINE FOR US $2,000
JEFFRIES FOR CONGRESS $4,000
JOBS, EDUCATION, & FAMILIES FIRST - JEFF PAC $10K
JSTREETPAC $2,000
KATHERINE CLARK FOR CONGRESS $4,000
KEEP AL GREEN IN CONGRESS $1,000
KEURIG DR PEPPER INC. PAC $1,000
LABORERS' INTERNATIONAL UNION OF NORTH AMERICA (LIUNA) $4,000
LATEEFAH FOR CONGRESS $1,000
LEADING PEOPLE FORWARD PAC $1,000
LEAGUE OF CONSERVATION VOTERS ACTION FUND $4,000
LIFTOFF PAC $2,000
LOCKHEED MARTIN EMPLOYEES PAC $5,000
LOCKTON INC POLITICAL ACTION COMMITTEE $1,000
LUZ RIVAS FOR CONGRESS $1,000
MACHINISTS NON PARTISAN POLITICAL LEAGUE OF THE INTERNATIONAL ASSOCIATION OF MACHINISTS & AEROSPACE WORKERS $5,000
$466K through 2026-10-14individuals $373K · PACs $27K · party $999 · candidate's own money, incl. loans $600 · from the candidate's other committees $64K · cash on hand $54K
Paid for by Chris Shea for Congressfrom 2026-10-242 variantsspend $200–39845,000–50,098 impressions
I show up when my neighbors need me because service never stops.
It’s time that we had a fighter in Washington looking out for us, not the special interests who control our politicians.
Make a plan to vote!
Election Day is November 3rd
Early Vote Now - November 1st
Black-and-White Fallacy: Frames the choice as only a fighter for 'us' versus special interests, ignoring any other options. Flagged: “a fighter in Washington looking out for us, not the special interests”.
Name Calling: Labels politicians as controlled by special interests to discredit them without specific argument, implying they are puppets. Flagged: “special interests who control our politicians”.
Paid for by INTERNATIONAL UNION, UNITED AUTOMOBILE, AEROSPACE AND AGRICULTURAL IMPLEMENT WORKERS OF AMfrom 2026-10-13spend $0–991,000–1,999 impressions
UAW members, like you, screen candidates for the 2026 election so you can make an informed decision on or before November 3rd.
Jahana Hayes got the UAW stamp of approval for Congress because they will fight for higher wages, affordable healthcare, job security, and a dignified retirement.
Jahana Hayes won. Get what Jahana Hayes says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Paid for by Chris Shea for Congressfrom 2026-08-27 to 2026-09-03spend $200–29945,000–49,999 impressions
We’re going to flip this seat red and deliver a massive blow to the socialist squad in DC by reaching every voter in our district.
But we can only do that with help from grassroots supporters like you!
If you’re ready to join our team and help us flip the fifth, please sign up to knock doors, make calls, or get out the vote in your neighborhood: https://chrissheaforcongress.com/#contact
Every single volunteer helps us get closer to pulling off a massive upset in November. Thank you for your support.
Paid for by Chris Shea for Congressfrom 2026-07-29 to 2026-08-13spend $1,500–1,999200,000–249,999 impressions
🚨 URGENT PRIMARY ELECTION UPDATE 🚨
This election is too important to sit home. Compare the candidates for Congress:
✅ Chris Shea = Protect Trump’s Majority
❌ DeBarros = Threatens Every Republican On The Ballot.
The choice is clear:
On August 11th, Vote Chris Shea For Congress.
Vote Early August 3-9.
Appeal to Fear: Frames a candidate as a threat to every Republican on the ballot to provoke anxiety and push a voting response. Flagged: “Threatens Every Republican On The Ballot”.
Exaggeration/Hyperbole: Sweeping claim that one candidate threatens every Republican on the ballot is an overstatement unsupported by evidence.
Paid for by Chris Shea for Congressfrom 2026-07-24 to 2026-08-12spend $700–799125,000–149,999 impressions
Connecticut deserves common-sense leadership—and I’m ready to deliver it. I’m Chris Shea and I’ve always answered the call to serve. That duty doesn’t stop now. I’m ready to represent the great people of Connecticut in Congress. 🇺🇸#ServiceNeverStops #CT05
Paid for by Chris Shea for Congressfrom 2026-07-24 to 2026-08-12spend $700–799125,000–149,999 impressions
There is only one candidate in this race who can defeat Jahana Hayes and take on the radical policies of her squad in DC.
If you entrust me with your vote on August 11, I'll be the squad's biggest nightmare, and together we'll reverse the failed policies that gave us runaway inflation and an unprecedented illegal immigration crisis.
Loaded Language: The word 'radical' is emotionally charged and casts the opponents' policies negatively without substantiation.
Name Calling: Labeling Hayes and her colleagues as 'her squad' with 'radical' policies discredits them through a label rather than addressing their arguments.
Black-and-White Fallacy: Claims only one candidate in the race can defeat Hayes, excluding any other option. Flagged: “There is only one candidate in this race who can defeat Jahana Hayes”.
Exaggeration/Hyperbole: Describing the immigration situation as 'unprecedented' is an absolute superlative claim that goes beyond what the evidence supports.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in CT; or it ran mostly in CT and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.